10 Most Popular Digital Marketing Types with Examples
Updated on Apr 02, 2025 | 6 min read | 5.5k views
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Updated on Apr 02, 2025 | 6 min read | 5.5k views
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As of January 2021, almost 4.66 billion population worldwide are active internet users. Most people rely on the internet to gather knowledge about a product or service, preferring an educated purchase. Such consumer behaviour has paved the way for a vital business optimisation strategy called Digital Marketing. It has helped businesses to reach out to their target audience in a measurable and cost-efficient manner, boosting customer-brand interaction.
But, do you know what digital marketing is or how many different types of digital marketing avenues are available? Read on to find out more about digital marketing types.
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Digital marketing is any form of marketing that can be done online and is thus, also called online marketing. It includes various marketing strategies businesses use to reach out to their customer base online, using channels like email, social media, search engines, etc. Some common assets of digital marketing are:
Businesses leverage various digital marketing types to connect with their audience, boost brand visibility, and drive sales. From SEO to social media marketing, each method plays a crucial role in building a strong online presence. Let’s explore the ten most popular types of digital marketing with real-world examples.
SEO is a critical digital marketing strategy where content is created specially, ensuring search engines (like Bing, Yahoo, Google, etc.) rank the content page highest. You can ensure higher ranks by putting specific phrases and keywords in the content to increase organic traffic on your page. Websites, infographics, and blogs highly benefit from SEO.
You can approach SEO in any of the following ways:
A simple strategy where marketing teams create and promote different content aimed at lead generation and sales. These content pieces can range from blogs, infographics, and ebooks to videos or images with SEO-heavy and user-friendly content to attract potential customers.
Here are a few examples of content marketing:
SMM strategy uses social media for a product, brand, or content promotion. This strategy is applied via platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc., and is helpful in driving traffic and enhancing brand awareness. Brands can execute SMM through paid ads or organic content creation on social media platforms. This strategy is effective due to higher engagement.
Some examples are:
PPC strategy uses paid advertising to divert traffic to a website. The process is relatively straightforward, where every time the advertisement is clicked, a fee is charged. Google is perhaps the most common PPC type, enabling paid option to use the top slots of its search engine.
Other examples of PPC marketing are:
SEM is SEO’s paid version, which allows a brand to purchase an ad space that pops up on SERPs (Search Engine Results Page). Such results can be identified with a tiny ‘Ad’ sign before the URL. Another popular SEM service provider is Bing Ads.
Emails are a vital digital marketing asset companies can use to stay connected to their audience and promote their content, events, etc. Sending customised newsletters to the consumers or offering them special discounts based on their purchase history are also forms of email marketing.
Some examples of email marketing are:
Affiliate marketing is an execution-based advertising strategy where content producers receive a commission for promoting a service or product on your website. Their commissions are based on the number of conversions they generate for your products. It can be perceived as a newer variant of influencer marketing, where influencers drive traffic toward your website.
Some examples of affiliate marketing include:
A buyer’s journey has three crucial steps, which are:
Inbound marketing strategy ensures consumers’ engagement in these three stages by curating interesting content. Attracting a consumer with relevant content, engaging through communication and customer service, followed by delighting a consumer through unique experiences are the three steps to inbound marketing. Inbound marketing is based on working with, not against, a consumer.
Some examples include:
Want to reach out to a consumer in the fastest way possible? Instant Messaging Marketing is the perfect option. You can traditionally send the message (cell phones) or use any direct message feature of social media applications (WhatsApp, Facebook, Instagram, etc.). This simple strategy can be ideal for introducing the audience to new products, flash sales, order updates, etc.
VR Marketing lets users gather an audience for a brand through the service’s immersive experience using technological hot fields to attract potential customers. For example, IKEA uses VR marketing to give its customers an idea of how furniture would look in their houses.
If your goal is to become a digital marketing expert, you should learn digital marketing on upGrad, which offers an Advanced Certificate in Digital Marketing and Communication.
This course runs for about 32 to 50 weeks, where you learn about Marketing Analytics, SEO, SEM, and much more. Here are a few program highlights:
Understanding different digital marketing types is essential for businesses looking to enhance their online presence and reach their target audience effectively. By leveraging strategies like SEO, content marketing, social media, and PPC, brands can drive engagement and boost conversions. To master these digital marketing types and advance your career, explore expert-led courses with upGrad and gain industry-relevant skills.
Elevate your digital marketing skills with our expertly crafted online courses, covering everything from SEO to social media strategy to boost your career.
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Reference:
https://www.statista.com/statistics/617136/digital-population-worldwide/
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