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  • A Comprehensive Guide to General Management: Roles, Skills, and Career Opportunities

A Comprehensive Guide to General Management: Roles, Skills, and Career Opportunities

By Keerthi Shivakumar

Updated on Dec 26, 2024 | 12 min read | 1.6k views

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General management is fast becoming an increasingly popular career path, with industry trends indicating a growing demand for skilled leaders. In fact, research shows that over 60% of organizations prioritize hiring professionals with general management expertise, making it a highly sought-after qualification.

Master of General Management (MGM) programs are designed to prepare individuals for leadership roles in numerous industries, like finance, technology, and healthcare. These courses equip them with a broad set of skills in areas such as strategic planning, operations, and team management. 

In this blog, you'll learn about the essential roles and skills needed in general management, the career opportunities available, and potential salaries. So, dive right in! 

What Is General Management? Key Responsibilities Explained

General management involves overseeing and coordinating various business operations to ensure the smooth functioning of an organization. General managers are responsible for making key decisions that drive business success while also managing resources and leading teams.

Example: General Manager in a Manufacturing Plant

In a manufacturing plant, a general manager is responsible for managing day-to-day operations, like overseeing production, managing staff schedules, and implementing quality control standards. 

The manager also handles logistics, coordinates with suppliers for raw materials, and ensures that production deadlines are met. 

Key Responsibilities in General Management

General managers tackle many responsibilities that contribute to the success of an organization. These duties vary depending on the industry but generally include:

  • Managing Employees: Leading teams, fostering a positive work culture, and ensuring high productivity.
  • Overseeing Operations: Supervising day-to-day activities to ensure that business processes run smoothly and efficiently.
  • Reporting to Higher-Level Executives: Providing updates on progress, challenges, and results to senior leadership.
  • Budgeting and Resource Allocation: Ensuring that financial resources are allocated efficiently to achieve company goals.
  • Strategic Management: Developing and executing strategies to meet organizational objectives and long-term growth.
  • Problem-Solving and Decision-Making: Addressing issues and making decisions that impact daily operations and overall business performance. 

Now you can expand your management skillset by enrolling with upGrad’s Management Courses. These courses can prepare you for complex challenges that you may have to deal with in your work environment. 

 

Also Read: What are Problem Solving Skills? Definition, Examples, Techniques, How to learn

Let's now get into the main qualifications you need to become a general manager.

Key Qualifications for a Career in General Management

To pursue a career in general management, certain qualifications and skills are essential to be successful in the role.

Education Requirements:

  • Bachelor's Degree: Most general managers have a bachelor's degree in business, management, or a related field.
  • Certifications: Certifications such as Project Management Professional (PMP) or Lean Six Sigma can be advantageous.
  • Fields of Study: Degrees in business administration, strategic management, or operations management are commonly pursued by aspiring general managers.

Value of Experience:

  • Entry-level positions, like in supervisory roles or as department managers, provide valuable hands-on experience, helping future general managers understand the day-to-day workings of an organisation.
  • Leadership Experience: Exposure to leadership roles, either through internships or junior management positions, plays a critical role in career advancement.

You can also consider signing up for a Management Free Online Course with Certification [2025] that will sharpen your inherent management skills.

 

Also Read: Career Options in Management in 2025

Next, we are going to dig deeper into the core skills and competencies of a general manager. 

What Skills and Competencies Do You Need in General Management?

General managers require a diverse set of skills and competencies to effectively oversee operations, lead teams, and drive business success. These skills ensure that general managers can handle the complexities of the role, whether it involves managing employees, overseeing operations, or addressing strategic challenges. 

Below are some of the key skills required in general management and why they are crucial to success in the field.

Key Skills and Competencies in General Management

  • Leadership: As a general manager, leading by example and inspiring teams is essential. Strong leadership skills help to create a motivated, engaged workforce and drive the company's mission.

Example: A general manager in a retail store motivates staff by setting clear expectations and offering incentives to meet targets, resulting in improved team performance.

  • Multitasking: General managers are often required to juggle multiple responsibilities simultaneously, such as overseeing operations, managing staff, and handling customer complaints.

Example: In a manufacturing plant, a general manager must balance production deadlines while addressing employee issues and maintaining client relations.

  • Technical Skills: Having a strong understanding of industry-specific technologies and tools is important in today's business environment.

Example: A general manager in a tech company must be familiar with the latest software tools and platforms to ensure the smooth running of all technical operations.

  • Math Skills: General managers need basic math skills for budgeting, financial analysis, and decision-making. These skills help in making informed choices that affect company profitability.

Example: A general manager in a logistics company uses math skills to calculate optimal shipping routes and manage budget allocations for cost efficiency.

  • Bilingual Abilities: In today's globalized market, being bilingual can provide an edge, particularly in international operations and cross-cultural communication.

Example: A general manager overseeing international clients can use their bilingual abilities to effectively communicate with teams and partners in different countries, enhancing business relationships.

  • Organization: Strong organizational skills are crucial to keeping operations running efficiently, from managing schedules to overseeing resource allocation.

Example: In a large corporate office, a general manager must ensure that tasks are prioritized, deadlines are met, and resources are optimally utilized to meet objectives.

  • Customer Service: A general manager must be customer-focused, ensuring that customer needs are met and any complaints are handled promptly.

Example: A general manager at a hotel ensures that guest complaints are addressed swiftly, leading to high customer satisfaction and repeat business.

  • Problem-solving: The ability to identify problems, analyze solutions, and implement corrective actions is crucial for overcoming challenges and improving business operations.

Example: In a retail setting, a general manager solves inventory issues by identifying supply chain disruptions and implementing a more effective stock replenishment system.

  • Self-starter Attitude: Successful general managers often demonstrate initiative by taking the lead on projects and driving improvements without waiting for instructions.

Example: A general manager in a fast-growing start-up proactively identifies market opportunities, creating new revenue streams to meet company growth targets.

At upGrad, you can Learn Business with Free Management Courses that will enhance your chances to develop critical thinking and leadership skills. Sign up for these free courses today. 

 

Also Read: What is Supply Chain Management? Why is it Important?

In the next section, you will explore the best reasons for pursuing careers and job titles in general management. 

Top Reasons to Study and Pursue a Career in General Management

Pursuing a career in general management in 2025 offers a wealth of opportunities. As industries become more complex, the demand for skilled leaders with the ability to oversee operations, drive business growth, and lead teams effectively is increasing. 

Here are some top reasons to study and pursue a career in general management:

  • Career Advancement: Studying general management equips you with the skills needed for higher-level roles across industries. As companies grow and expand, they look for managers who can effectively handle the operational and strategic aspects of business.
  • Starting Your Own Business: A strong understanding of general management principles is crucial for launching and running your own business. With knowledge in leadership, operations, and financial management, you'll be better prepared to navigate the complexities of entrepreneurship.
  • Improving Leadership Skills: General management provides the tools to develop crucial leadership qualities. From managing teams to making strategic decisions, studying general management will enhance your ability to lead with confidence and drive organizational success.
  • Expanding Professional Networks: Studying general management not only helps you grow professionally but also gives you the chance to build valuable connections. Networking with industry professionals, peers, and faculty can lead to mentorship opportunities, collaborations, and job offers.
  • Higher Earning Potential: The earning potential in general management is significant. Skilled managers are in high demand, and the positions they hold come with competitive salaries and benefits.

Also Read: What is the Eligibility Criteria for BBA? [Bachelor of Business Administration]

Now, let's have a look at some popular job titles in general management and the salaries they offer. 

Job Titles in General Management: General Manager Roles and Salary Insights

General management roles vary across industries, but the core responsibilities are typically similar: overseeing operations, managing teams, and ensuring business goals are met. 

Below are four popular job titles in general management, along with a brief description of their duties and salary insights.

Job Title Key Responsibilities Average Annual Salaries 
General Manager (GM) Oversees all operations, sets company policies, and manages staff. Works across multiple departments. ₹38L
Project Manager Manages specific projects, ensuring that timelines, budgets, and goals are met while working with different teams. ₹17L
Operations Manager Focuses on improving operational efficiency, managing daily activities, and ensuring production targets are met. ₹11L
Sales Manager Oversees sales teams, sets sales targets, develops strategies to increase revenue, and monitors team performance. ₹10L

Source: Glassdoor 

Also Read: Project Management Roles and Responsibilities Explained

Let's now have a look at the main responsibilities of a general manager.

Core Duties and Responsibilities of a General Manager

General Managers are responsible for managing operations, coordinating teams, and ensuring that daily activities align with the organization's goals. Their duties span across various areas of the business, making them integral to the company's success.

Here is a breakdown of some essential responsibilities associated with job titles in general management.

  • Hiring and Training Employees: Recruiting, onboarding, and training new employees to ensure the team is skilled and efficient.
  • Setting Sales Goals and Implementing Company Policies: Developing sales strategies and ensuring company policies are followed across all departments.
  • Supervising Teams and Ensuring Task Completion: Overseeing team performance, ensuring tasks are completed on time and at the required standard.
  • Handling Day-to-Day Operations: Managing operational activities such as payroll, budgeting, and ensuring smooth workflow.
  • Maintaining a Positive Work Environment: Creating and maintaining a positive, productive work culture to enhance team morale and performance.

Also Read: Top Skills You Need to Develop Before Becoming Manager

In the following section, you can learn about some industries that regularly hire general managers. 

Industries That Employ General Managers

General managers are essential in various sectors, with each industry requiring different approaches and skills.

Industry Key Duties and Working Environment
Restaurants and Hospitality Managing operations, overseeing staff, ensuring customer satisfaction, and maintaining service standards. The work is fast-paced and customer-focused.
Retail Outlets Supervising sales teams, setting sales targets, managing stock levels, and maintaining store presentation. Retail managers often work flexible hours to accommodate store schedules.
Offices Managing administrative functions, coordinating staff, overseeing office operations, and interacting with vendors and customers. Office roles often offer regular working hours.
Factories Overseeing production, managing factory operations and schedules, ensuring safety standards, and meeting production goals. Factory GMs often work in shifts due to the nature of manufacturing environments.

Each industry has its unique requirements, but depending on the sector, additional skills like customer service, inventory management, and operational efficiency may also be important.

Salary of a General Manager 

The average annual salary of a General Manager varies widely based on industry, location, and the size of the organization. However, it typically ranges from ₹10 lakh to ₹40 lakh annually, depending on experience and the sector.

In India, the average annual salary for a General Manager (GM) varies significantly across industries and regions. As of 2024, the average salary is approximately ₹2,367,132 per year.

Industry-Specific Salary Insights:

  • Information Technology (IT) Services and Consulting: GMs in this sector earn around ₹42L annually, depending on experience and company size.
  • Manufacturing: Salaries range from ₹26.6L, influenced by the scale of operations and the specific manufacturing domain.
  • Automobile Industry: GMs typically earn between ₹30L, with variations based on the company's market position and the GM's experience.

Regional Salary Variations:

  • Metropolitan Areas: Cities like Mumbai, Delhi, and Bengaluru often offer higher salaries due to the concentration of multinational corporations and the cost of living.
  • Tier 2 and Tier 3 Cities: Salaries may be lower in smaller cities, reflecting the local economic conditions and industry presence.

Experience-Based Salary Trends:

  • Entry-Level (1-3 years): Approximately ₹24L annually.
  • Mid-Level (4-9 years): Around ₹26L per year.
  • Senior-Level (10+ years): Around ₹31L annually.

Also Read: MBA Salary in India in 2024 [For Freshers & Experienced]

A comprehensive general management program can be the perfect stepping stone for you to start a rewarding career. Find out how upGrad can help you with that. 

How Can upGrad Help You Build a Career in General Management?

When you sign up for a general management program, you can develop the essential skills you need to have for this line of work. From leadership skills to communication techniques, technology skills to resource management, you can learn everything from these courses. upGrad offers some of the finest courses that can prepare you for a career as a general manager. 

Here are some of the popular courses offered by upGrad. 

If you are looking to explore more career and academic options for yourself, book a free career counseling session today for thoroughly personalized guidance. 

Master's Degree12 Months
View Program

Ranked #2 in Executive Education

PG Certification6-10.5 Months
View Program

Elevate your leadership and strategic thinking with our popular management courses, designed to shape you into a dynamic and effective leader in today's competitive business world.
 

Discover actionable insights and expert strategies in our top management articles, crafted to inspire and empower your journey to leadership excellence.

Reference Links:

https://www.glassdoor.co.in/Salaries/it-general-manager-salary-SRCH_KO0,18.htm 
https://6figr.com/in/salary/general-manager-manufacturing--t 
https://www.glassdoor.co.in/Salaries/general-manager-automotive-industry-salary-SRCH_KO0,35.htm 
https://www.glassdoor.co.in/Salaries/general-manager-salary-SRCH_KO0,15.htm 
https://www.glassdoor.co.in/Salaries/operations-manager-salary-SRCH_KO0,18.htm 
https://www.glassdoor.co.in/Salaries/sales-manager-salary-SRCH_KO0,13.htm 
https://www.glassdoor.co.in/Salaries/project-manager-salary-SRCH_KO0,15.htm 
 

Frequently Asked Questions (FAQs)

1. What is general management?

2. What are the core responsibilities of a general manager?

3. What skills are essential for a career in general management?

4. How long does it take to become a general manager?

5. What industries employ general managers?

6. What is the average salary of a general manager in India?

7. How does an MBA help in a general management career?

8. What qualifications are required to become a general manager?

9. What are some examples of general manager roles?

10. What is the career growth potential for general managers?

11. What are the challenges faced by general managers?

Keerthi Shivakumar

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