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- Artificial Intelligence in HR: 8 Exciting Applications in 2024
Artificial Intelligence in HR: 8 Exciting Applications in 2024
Updated on 03 January, 2024
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Since its arrival, AI has taken the world by storm. It’s growing fast, and many companies are using it to enhance their growth. From sales to management, organizations are developing AI-based solutions for every problem.
We see artificial intelligence everywhere in a company, but what about human resources? Can the HR department use this technology too?
Many people have this question, and in this article, we’ll find an answer to the same. In the following points, we’ll take a look at all prominent AI applications HR-focused so you can understand how much impact this technology can have on this sector.
Read more: 5 Significant Benefits of Artificial Intelligence
Artificial Intelligence in HR Industry
1. Automating Repetitive Tasks
Many business activities consist of repetitive tasks, and the HR department is no exception. By using AI in HR applications, you can automate most of these repetitive tasks, allowing your organization to save time and resources. AI is better than other machines because it is capable of making intelligent decisions, which they can’t.
For example, you can use AI to automate the management of employee benefits. Or, you can use it to handle the general queries of your team. Another excellent example of automation with AI is during the onboarding of a new employee. HR teams don’t have to worry about provisioning a device, allocating the space, and other relevant tasks when an AI solution can work it out.
AI applications HR-based have a lot of scope and potential. An organization can use its saved time and resources to focus on other more critical areas of their enterprise and boost their efficiency and productivity.
After all, the performance of the business is one of the chief priorities of the HR teams. And AI can help them considerably in this regard.
Our Learners also read: HR courses online free!
2. Better Employee Experience
Employee experience is necessary for their engagement. An organization where the employees aren’t engaged is open to many costly risks. For example, it costs a company around $4,000 (in the US) to recruit new talent and an additional $1,000 for onboarding. Companies with high employee engagement have a 21% higher profitability. That’s a considerable difference. Due to these reasons and many others, organizations try multiple methods to enhance their employees’ experience.
AI is helping them in this regard, as well. With AI, companies can simplify the HR department for their employees and enable them to get the necessary information with the least hassle. Multiple companies are aiming to implement voice assistants to help their employees with their business queries. Amazon Alexa and Apple’s Siri are great examples of voice assistants who assist us in our daily lives. Companies are trying to emulate a similar experience within the workplace.
Another area where AI in HR can help businesses is learning and development. Organizations can automate the training of staff through AI. With the help of artificial intelligence, they can design accurate learning paths for their team. AI can also help them in managing the training of their staff. There are many other ways how AI applications HR-based can enhance employee experience within an organization.
Also read: Learning Artificial Intelligence & Machine Learning
3. Reducing Bias
You can’t remove bias from humans. It’s nearly impossible. That’s why many recruiters are now shifting towards AI to recruit individuals for their companies. AI doesn’t have a bias. It works on logic and reasoning, and this quality makes it perfect for recruitment.
There are many kinds of bias. For example, the recruiters could have a language bias where they prefer those candidates who speak a different dialect. The bias could be subconscious, but still, it is a bias, and it harms the recruitment process. There are many kinds of prejudices, such as racial bias or gender bias. And they all are detrimental to a company’s growth because they have to hire people according to merit.
AI systems can solve this issue. You can create algorithms that identify and get rid of such biases within employers. Recruiters can use this algorithm to check rejected candidates as well, who might have lost the chance due to bias. With the help of such an algorithm, the organization would be able to hire a more diverse group of candidates. AI enables HR managers to engage based on data and not based on emotions.
Check out the scope and career options in HR in the USA.
4. AI in Decision Making
Like all the major departments of a business, the HR department has to make crucial decisions as well. And decisions based on data yield the best results. This is another area where AI can help organizations. HR agility depends substantially on fast and sound decision making.
Modern technologies provide HR managers with real-time data so they can make better decisions. However, processing that much data is tricky and conventional methods are quite slow in comparison to AI. Moreover, data collection, analysis, and drawing insights from the same is a time-consuming process. This leads to delay in decisions, which can offset the productivity of the entire organization.
Artificial intelligence can solve this problem quickly. By using AI algorithms and NLG software, you can convert data into text and draw insights faster than conventional methods. There are many visualization software available that rely on AI to give quick and accurate results. Faster decision making will surely help companies in enhancing their efficiency.
Know more: Artificial Intelligence Applications
5. Giving Employee Benefits
AI is excellent for management. So, we can use it to manage employee benefits and implement them better. Many companies are trying to use AI for better administration of employee benefits, and it is one of the most popular AI applications HR-based.
A significant challenge of employee benefits is communication. In many cases, the employees don’t know much about their interests, and in some other instances, they have doubts which they can’t get answers for. Companies are using AI to combat this issue. Chatbots are a great way to facilitate communication, and you can feed chatbots with the most frequently asked questions and their answers. So, if an employee would have any doubt or confusion regarding they can use the chatbot and get quick answers.
Moreover, these chatbots are open for feedback, so if an employee faces any difficulty in using a chatbot, he or she can mention that issue in the feedback and get that issue resolved. Companies can also use AI in HR to analyze employee benefits and improve them accordingly.
6. Smart Analysis
AI has been a popular tool to find the right customers. Through a combination of data analytics and machine learning, companies have succeeded in targeting precise segments of customers and increasing the accuracy of their promotions. Social media platforms also take advantage of AI for this purpose.
AI succeeds in targeting the right customers by segmenting them according to their traits and past behaviors. Companies can use this ability of artificial intelligence to find new talent.
Recruitment is a significant aspect of the business. According to a study, high performing talented individuals are 400% more productive than their average peers. This is a staggering difference. Also, this difference increases further as the role becomes more complex such as software development or project management. In high-value roles, this difference doubles to 800%.
That’s why hiring talented individuals is essential for any corporation. AI can help in this process by analyzing resumes and CVs to figure out which candidates are suitable for the employer. Like we have mentioned earlier, how AI can assist in recruitment, this implementation takes that one step further.
Companies have tons of data on their employees. AI can help them in analyzing the same and help them understand what problems are deterring employees from staying 100% productive.
Learn more: Expert System in Artificial Intelligence
7. Is an Employee Leaving? AI can tell
Losing an employee is difficult for a company. AI can help companies in preparing for departures of employees by providing them insights into whether an employee is leaving or not. Veriato is a company that uses AI to help companies find employees that are planning to go.
It tracks the activity of those employees’ computers (internet searches, emails, etc.) for a month and saves the same. Then, it uses AI to analyze this data and spot outliers. If an employee behaves abnormally (different vocabulary, change of tone, etc.), it highlights the same and alerts the manager.
Veriato’s AI provides multiple advantages to employers. It can work on both in-office as well as remote workers, making it suitable for all organizations. This service is especially beneficial to corporations working on high-end products and designs. Losing an employee in such cases could lead to a substantial loss of intellectual property or ideas.
Its AI also provides managers with productivity reports, recordings rich with context, and user behavior analytics. AI is also helpful in launching investigations in case something terrible happens.
Final Thoughts
As you can see, AI in HR is quite prominent. It can solve a plethora of problems, and its scope is very bright. Many startups and companies are developing AI-based solutions for HR problems.
If you’re interested to learn more about machine learning, check out IIIT-B & upGrad’s PG Diploma in Machine Learning & AI which is designed for working professionals and offers 450+ hours of rigorous training, 30+ case studies & assignments, IIIT-B Alumni status, 5+ practical hands-on capstone projects & job assistance with top firms.
Frequently Asked Questions (FAQs)
1. Can you study AI after completing the Class 12th exam?
Studying Artificial Intelligence has mainly been considered a part of post-graduation programs. However, with the phenomenal demand for this technology, there has been a subsequent trigger in demand for professionals trained in AI and Data Science. And in turn, this has generated significant interest among aspirants to start early. So, yes, nowadays, you can find different undergraduate programs in Data Science and AI offered by various universities and technical schools. Once you clear your school-leaving board exams, you can enroll in AI courses to build a career in this field right from the start. In the long run, a bachelor's degree in AI or Data Science can even open up lucrative career opportunities for you.
2. What are the best career options in Artificial Intelligence?
AI has opened up a world of opportunities that no one had imagined existed before. As the applications of AI gain further momentum, it leaves more and more scope for newer prospects for those who aspire to take it up as their career. Studies suggest that by the end of 2022, there will be roughly 58 million jobs in AI. For those who possess the right combination of skills, the top career options in AI include developing AI applications based on NLP, Ai software engineering, research in AI, data analytics, and AI user experience specialists, among many others.
3. What are some examples of AI use in HR?
Contrary to general ideas, the HR department is actually highly driven by data and not only soft skills and emotions! When AI is effectively used to harvest that data and extract meaningful insights, it can help companies develop a striking competitive advantage even with the human resources they recruit and not just technology. AI can be used by the HR department to accomplish amazing tasks like automatic resume scanning, real-time talent management, reducing employee churn rates, data aggregating, and promoting equality and inclusion.
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History shows us that jobs have consistently been rendered obsolete with the advent of technology and machines. When the washing machine was invented, those who professionally hand-washed clothes faced large-scale unemployment and redundancy. People had to learn a more complex skill in a similar area or enter a new profession altogether. Similarly, drivers may be out of jobs if driverless cars become a norm in the future but other jobs that require manufacturing, programming and sale of such cars will have high demand. This is the way old jobs metamorphose into new ones and the economy learns to keep up.
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Artificial Intelligence is a broader concept of smart machines carrying out various tasks on their own. While Machine Learning is an application of Artificial Intelligence where machines learn from data provided to them using various types of algorithms. Therefore, Machine Learning is a method of data analysis that automates analytical model building, allowing computers to find hidden insights without being explicitly programmed to do so. Sounds like the pitch-perfect solution to all our technological woes, doesn’t it?
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Evolution of Machine Learning
Arthur Samuel, an American pioneer in the field of computer gaming and artificial intelligence, coined the term ‘Machine Learning’ in 1959 while at IBM. During its early days, Machine Learning was born from pattern recognition with the theory that computers can learn from patterns in data without being programmed to perform specific tasks. Researchers interested in Artificial Intelligence later developed algorithms with which computers or machines could learn from data. As a result of this, whenever the machines were exposed to new data, they were able to independently adapt as well
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The Rise of Machine Learning
The emergence of the internet, as well as the massive increase in digital information being generated, stored, and made available for analysis, are seen to be the two important factors that have led to the emergence of Machine Learning. With the magnitude of quality data from the internet, economical data storage options and improved data processing capabilities, Machine Learning algorithms are seen as a vehicle propelling the development of Artificial Intelligence at a scorching pace in recent times.
Neural Networks
A neural network works on a system of probability by being able to make statements, decisions, or predictions based on data fed to it. Moreover, a feedback loop enables further “learning” by sensing; it also modifies the learning process based on whether its decisions are right or wrong.
An artificial neural network is a computer system with node networks inspired from the neurons in the animal brain. Such networks can be taught to recognise and classify patterns through witnessing examples rather than telling the algorithm how exactly to recognise and classify patterns. Machine Learning derived applications of neural networks can read pieces of text and recognise the nature of the text – whether it is a complaint or congratulatory note. They can also listen to a piece of music, decide whether it is likely to make someone happy or sad, and find other pieces of similar music. What’s more, they can even compose music expressing the same mood or theme.
In the near future, with the help of Machine Learning and Artificial Intelligence, it should be possible for a person to communicate and interact with electronic devices and digital information thanks to another emerging field of AI called Natural Language Processing (NLP). NLP has become a source of cutting-edge innovation in the past few years, and one which is heavily reliant on Machine Learning.
NLP applications attempt to understand human communication, both written as well as spoken, and communicate using various languages. In this context, Machine Learning helps machines understand the nuances in human language and respond in a way that a particular audience is likely to comprehend.
So, who is actually using it?
Most industries working with large amounts of data have recognised the value of Machine Learning. Large companies glean vital real-time actionable insights from stored data and are hence able to increase efficiency or gain an advantage over their competitors.
Financial services
Banks and other businesses use Machine Learning to identify important insights in data generated and thereby prevent frauds. These insights can identify investment opportunities or help investors know when to trade. Data mining can also identify clients with high-risk profiles or use cyber surveillance to warn customers about fraud and thereby minimise identity theft.
Marketing and sales
E-commerce websites use Machine Learning technology to analyse buying history based on previous purchases, to recommend items that you may like and promote other items. The retail industry is enlisting the ability of websites to capture data, analyse it, and use it to personalise a shopping experience or implement marketing campaigns.
Summing up, Artificial Intelligence and, in particular, Machine Learning, certainly has a lot to offer today. With its promise of automating mundane tasks as well as offering creative insights, industries in every sector from banking to healthcare and manufacturing are reaping the benefits.
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Eventually, scientists hope to develop human-like Artificial Intelligence that is capable of increasing the speed of various automated functions, especially with the advent of chatbots in the internet realm. Much of the exciting progress that we have seen in recent years is due to progressive changes in Artificial Intelligence, which have been brought about by Machine Learning. This is clearly why Machine Learning is poised to become the next big thing in the data sciences sphere.
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The Difference between Data Science, Machine Learning and Big Data!
Many professionals and ‘Data’ enthusiasts often ask, “What’s the difference between Data Science, Machine Learning and Big Data?” This is a question frequently asked nowadays.
Here’s what differentiates Data Science, Machine Learning and Big Data from each other:
Data Science
Data Science follows an interdisciplinary approach. It lies at the intersection of Maths, Statistics, Artificial Intelligence, Software Engineering and Design Thinking. Data Science deals with data collection, cleaning, analysis, visualisation, model creation, model validation, prediction, designing experiments, hypothesis testing and much more. The aim of all these steps is just to derive insights from data.
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Digitisation is progressing at an exponential rate. Internet accessibility is improving at breakneck speed. More and more people are getting absorbed into the digital ecosystem. All these activities are generating a humongous amount of data. Companies are currently sitting on a data landmine. But data, by itself, is not of much use. This is where Data Science comes into the picture. It helps in mining this data and deriving insights from it; for taking meaningful action. Various Data Science tools can help us in the process of insight generation. If you are a beginner and interested to learn more about data science, check out our data scientist courses from top universities.
Frameworks exist to help derive insights from data. A framework is nothing but a supportive structure. It’s a lifecycle used to structure the development of Data Science projects. A lifecycle outlines the steps — from start to finish — that projects usually follow. In other words, it breaks down the complex challenges into simple steps.
This ensures that any significant phase, which leads to the generation of actionable insights from data, is not missed out.
One such framework is the ‘Cross Industry Standard Process for Data Mining’, abbreviated as the CRISP-DM framework. The other is the ‘Team Data Science Process’ (TDSP) from Microsoft.
Let’s understand this with the help of an example. A bank named ‘X’, which has been in business for the past ten years. It receives a loan application from one of its customers. Now, it wants to predict whether this customer will default in repaying the loan. How can the bank go about achieving this task?
Like every other bank, X must have captured data regarding various aspects of their customers, such as demographic data, customer-related data, etc. In the past ten years, many customers would have succeeded in repaying the loan, but some customers would have defaulted. How can this bank leverage this data to improve its profitability? To put it simply, how can it avoid providing loans to a customer who is very likely to default? How can they ensure not losing out on good customers who are more likely to repay their debts? Data Science can help us resolve this challenge.
Raw Data —> Data Science —-> Actionable Insights
Let’s understand how various branches of Data Science will help the bank overcome its challenge. Statistics will assist in the designing of experiments, finding a correlation between variables, hypothesis testing, exploratory data analysis, etc. In this case, the loan purpose or educational qualifications of the customer could influence their loan default. After performing data cleaning and exploratory study, the data becomes ready for modeling.
Statistics and artificial intelligence provide algorithms for model creation. Model creation is where machine learning comes into the picture. Machine learning is a branch of artificial intelligence that is utilised by data science to achieve its objectives. Before proceeding with the banking example, let’s understand what machine learning is.
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Machine Learning
“Machine learning is a form of artificial intelligence. It gives machines the ability to learn, without being explicitly programmed.”
How can machines learn without being explicitly programmed, you might ask? Aren’t computers just devices made to follow instructions? Not anymore.
Machine learning consists of a suite of intelligent algorithms, enabling machines to learn without being explicitly programmed for it. Machine learning helps you learn the objective function — which maps the inputs to the target variable, or independent variables to the dependent variables.
In our banking example, the objective function determines the various demographics, customer and behavioural variables which influences the probability of a loan default. Independent attributes or inputs are the demographic, customer and behavioural variables of a customer. The dependent variable is either ‘to default’ or not. The objective function is an equation which maps these inputs to outputs. It’s a function which tells us which independent variables influence the dependent variable, i.e. the tendency to default. This process of deriving an objective function, which maps inputs to outputs is known as modelling.
Initially, this objective function will not be able to predict precisely whether a customer will default or not. As the model encounters new instances, it learns and evolves. It improves as more and more examples become available. Ultimately, this model reaches a stage where it will be able to tell with a certain degree of precision.
hings like, which customer is going to default, and whom the bank can rely on to improve its profitability.
Machine learning aims to achieve ‘generalisability’. This means, the objective function — which maps the inputs to the output — should apply to the data, which hasn’t encountered it, yet. In the banking example, our model learns patterns from the data provided to it. The model determines which variables will influence the tendency to default. If a new customer applies for a loan, at this point, his/her variables are not yet seen by this model. The model should be relevant to this customer as well. It should predict reliably whether this customer will default or not.
If this model is unable to do this, then it will not able to generalise the unseen data. It is an iterative process. We need to create many models to see which work, and which don’t.
Data science and analysis utilise machine learning for this kind of model creation and validation. It is important to note that all the algorithms for this model creation do not come from machine learning. They can enter from various other fields. The model needs to be kept relevant at all times. If the conditions change, then the model — which we created earlier — may become irrelevant.
The model needs to be checked for its predictability at different times and needs to be modified if its predictability reduces. For the banking employee to take an instant decision the moment a customer applies for a loan, the model needs to be integrated with the bank’s IT systems. The bank’s servers should host the model. As a customer applies for a loan, his variables must be captured from a website and utilised by the model running on the server.
Then, this model should convey the decision — whether the credit can be granted or not — to the bank employee, instantly. This process comes under the domain of information technology, which is also utilised by data science.
In the end, it is all about communicating the results from the analysis. Here, the presentation and storytelling skills are required to demonstrate the effects from the study efficiently. Design-thinking helps in visualising the results, and effectively tell the story from the analysis.
Big Data
The final piece of our puzzle is ‘Big Data’. How is it different from data science and machine learning?
According to IBM, we create 2.5 Quintillion (2.5 × 1018) bytes of data every day! The amount of data which companies gather is so vast that it creates a large set of challenges regarding data acquisition, storage, analysis and visualisation. The problem is not entirely regarding the quantity of data that is available, but also its variety, veracity and velocity. All these challenges necessitated a new set of methods and techniques to deal with the same.
Big data involves the four ‘V’s — Volume, Variety, Veracity, and Velocity — which differentiates it from conventional data.
Volume:
The amount of data involved here is so humongous, that it requires specialised infrastructure to acquire, store and analyse it. Distributed and parallel computing methods are employed to handle this volume of data.
Variety:
Data comes in various formats; structured or unstructured, etc. Structured means neatly arranged rows and columns. Unstructured means that it comes in the form of paragraphs, videos and images, etc. This kind of data also consists of a lot of information. Unstructured data requires different database systems than traditional RDBMS. Cassandra is one such database to manage unstructured data.
Veracity:
The presence of huge volumes of data will not lead to actionable insights. It needs to be correct for it to be meaningful. Extreme care needs to be taken to make sure that the data captured is accurate, and that the sanctity is maintained, as it increases in volume and variety.
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Velocity:
It refers to the speed at which the data is generated. 90% of data in today’s world was created in the last two years alone. However, this velocity of information generated is bringing its own set of challenges. For some businesses, real-time analysis is crucial. Any delay will reduce the value of the data and its analysis for business. Spark is one such platform which helps analyse streaming data.
As time progresses, new ‘V’s get added to the definition of big data. But — volume, variety, veracity, and velocity — are the four essential constituents which differentiate data from big data. The algorithms which deal with big data, including machine learning algorithms, are optimised to leverage a different hardware infrastructure, that is utilised to handle big data.
To summarise, Executive PG Programme in Data Science is an interdisciplinary field with an aim to derive actionable insights from data. Machine learning is a branch of artificial intelligence which is utilised by data science to teach the machines the ability to learn, without being explicitly
programmed. Volume, variety, veracity, and velocity are the four important constituents which differentiate big data from conventional data.
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Natural Language Generation: Top Things You Need to Know
From a linguistic point of view, language was created for the survival of human beings. The effective communication helped a primitive man to hunt, gather and survive in groups. This means a language is necessary to carry out all activities needed for not only survival but also a meaningful existence of human beings. As humans evolved so did their literary skills. From pictorial scripts to well developed universal ones, we have made an impressive progress. In fact, such remarkable progress that a machine developed by humans now can read data, write text and not in a machine, binary language but a real, conversational language. Natural Language Generation has made this possible.
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What is Natural Language Generation?
Natural language is an offshoot of Artificial Intelligence. It is a tool to automatically analyse data, interpret it, identify the important information and narrow it down to a simple text, to make decision making in business easier, faster and of course, cheaper. It crunches numbers and drafts a narrative for you.
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What are the different variations of Natural Language Generation?
Basic Natural Language Generation:
The basic form of NLG converts data into text through Excel-like functions. For example, a mail merge that restates numbers into a language.
Templated Natural Language Generation:
In this type of NGL tool, a user takes the call on designing content templates and interpreting the output. Templated systems are restricted in their capability to scan multiple data sources, perform advanced analytics.
Advanced Natural Language Generation:
It is the ‘smartest’ way of analysing data. It processes the data right from the beginning and separates it based on its significance for a particular audience, and then writes the narrative with relevant information in a conversational tone. For example, if a data analyst wants to know how a particular product is doing in a market, an advanced NLG tool would write a report by segregating the data of only the required product.
Do we really need natural language generation?
A number of devices are connected to the internet creating a huge Internet of Things. All these devices are creating data at a lightning speed leading to Big Data generation. It is almost humanly impossible to analyse, interpret and draw rational interference from this enormous data. Along with data analysis and accurate interpretation the need for the optimum use of resources, cost cutting and time management are the essentials for a modern business to survive, grow and flourish. Natural Language Generation helps up to effectively achieve all these goals in one go.
Additionally, when a machine can do these routine tasks, and accurately. So, valuable human resources can indulge themselves in the activities that require innovation, creativity and problem-solving.
Will Natural Language Generation kill jobs?
First of all, not all kinds of narratives can be written by Natural Language Generation tools. It is only for creating a text based on data. Creative writing, engaging content is developed not only by analytical skills but with the help of major emotional involvement. The passion of an individual, their skills, their ability to cater complex terms in simpler formats can’t be replaced. Additionally, to rationalise the text created by Natural Language Generation tools, human intervention is critical.
Natural Language Generation only augments the job and enriches the life of employees by freeing them from menial jobs. Alain Kaeser, founder of Yseop has rightly acknowledged that-
“The next industrial revolution will be the artificial intelligence revolution and the automation of knowledge work and repetitive tasks to enhance human capacity”.
Why should you get a hang of Natural Language Generation?
A research commissioned by Forrester Research anticipated a 300% increase in investment in artificial intelligence in 2017 compared to 2016. The Artificial Intelligence market will grow from $8 billion in 2016 to more than $47 billion in 2020. Based on this report, Forbes magazine has come up with a list of the ‘hottest ten Artificial Intelligence technologies’ that will rule the market in the near future. Natural Language Generation is one of them and it is set to see a huge boost.
Examples and Applications of Natural Language Generation
Natural Language Generation techniques are put to use across various industries as per their requirements. Healthcare-Pharma, Banking services, Digital marketing… it’s everywhere!
From fund reporting in finance and campaign analytics reporting in marketing to personalised client alerts for preparing dashboards in sales and customer service maintenance, it is used to generate effective results for all departments in an organisation. Let’s have a quick look at how NLG has varied applications in various departments:
Marketing – Two main responsibilities of a marketing department are designing market strategy and conducting market research. Both of these activities heavily depend on data analysis, and in today’s world of big data, it is becoming increasingly complex. Natural Language Generation tools can help you scan big data, analyse it and write reports for you within a few hours.
Sales – A sales analysis report indicates the trends in a company’s sales volume over a period of time. A sales analysis report throws light on the factors that affects sales, like season, competitors strategy, advertising efforts etc. Managers use sales analysis reports to recognise market opportunities and areas where they could increase volume. These reports are purely based on humongous data. Natural Language Generation programs save your time and efforts of manually scanning data, finding trends and writing reports. Once you feed the inputs, it takes care of all of these activities.
Banking and finance – May it be a finance department of an organisation or an investment bank, financial reports stating the financial health of a company needs to be written and sent out to shareholders, investors, rating agencies, government agencies etc. The general financial statements like balance sheets, Statement of cash flows, Income statement etc. are loaded with numbers and a reader likes to have a quick understanding of these statements. Natural Language Generation software scans through these statements and presents this information in a simple, text format rather than complicated accounting one.
Healthcare and medicine – Recently Natural Language Generation tools are being used to summarise e-medical records. Additional research in this area is opening doors to prudent medical decision-making for medical professionals. It is also being used in communicating with patients, as a part of patient awareness programs in India, as per the NCBI report. The data collected through medical research like what kind of lifestyle diseases are most dreadful or what kinds of habits are healthy can be summarized in a simple language for patients which is extremely useful for the doctors to make a case for their advice.
And this is just the tip of the iceberg. The applications of NLG tools are widespread already and are ready to take off to greater heights in the future.
Techniques of natural language generation – How to get started
A refined Natural Language Generation system needs to inject some aspects of planning and amalgamation of information to enable the NLG tools to generate the text which appears natural and interesting. The general stages of natural language generation, as proposed by Dale and Reiter in their book ‘Building Natural Language Generation Systems’ are:
Content determination:
In this stage, a data analyst must decide what kind of information to present by using their discretion with respect to relevance. For example, deciding what kind of information a share trader would want to know vs what kind of information a dealer in the commodity market would want to know.
Document structuring:
In this stage, a user will have to decide the sequence, format of content and the desired template. For example, to decide the order of large cap, mid cap, small cap shares while writing a narrative about equity movement in the stock market.
Aggregation:
No repetition is the basic rule of any report writing. To keep it simple and improve readability, merging sentences, omitting repetitive words, phrases etc, falls under this stage. For example, if NLG software is writing a report on sales and there is no substantial change in volume of sales for a few months, there are chances NLG software might write repetitive paragraphs for no substantial information. You will then have to condense it in a way it does not become long and boring.
Lingual choice:
Deciding what words to use exactly to describe particular concepts. For example, deciding whether to use the word ‘medium’ or ‘moderate’ while describing a change.
Best software products available for natural language generation
There are a variety of software products available to help you get started with Natural Language Generation. Quill, Syntheses, Arria, Amazon Polly, Yseop are popular ones. You can make a decision based on the industry you are operating in, for the department you will be deploying the tool, exact nature of report creation, etc. Let us see what kind of aid does these programs offer to the businesses.
Yseop: Yseop Compose’s Natural Language Generation software enables data-driven decision making by explaining insights in a plain language. Yseop Compose is the only multilingual Natural Language Generation software and hence truly global.
Amazon Polly: It is a software that turns text into lifelike speech, allowing you to create applications that talk, and build entirely new categories of speech-enabled products.
Arria: Arria NLG Platform is the one that integrates cutting-edge techniques in data analytics, artificial intelligence and computational linguistics. It analyses large and diverse data sets and automatically writes tailored, actionable reports on what’s happening within that data, with no human intervention, at vast scale and speed.
Quill: It is an advanced NLG platform which comprehends user intent and performs relevant data analysis to deliver Intelligent Narratives—automated stories full of audience-relevant, insightful information.
Synthesys: It is one of the popular NLG software products that scans through all data and highlights the important people, places, organizations, events and facts being discussed, resolve highlighted points and determines what’s important, connecting the dots together and figures out what the final picture means by comparing it with the opportunities, risks and anomalies users are looking for.
Natural Language Generation tools automate analysis and increase the efficacy of Business Intelligence tools. Rather than generating charts and tables, NLG tools interpret the data and draft analysis in a written form that communicates precisely what’s important to know. These tools perform regular analysis of predefined data sets, eliminate the manual efforts required to draft reports and the skilled labour required to analyse and interpret the results.
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What are the best resources to learn Natural Language Generation?
Gartner, a leading research and advisory company forecasts that most companies will have to employ a Chief Data officer by 2019. With the gigantic amount of data available, it is important to decide which information can add business value, drive efficiency and improve risk management. This will be the responsibility of Data Officers. With increasing global demand for the profession, there can be no better time to learn about Natural Language Generation which is a critical part of Data Science and Artificial Intelligence.
Though Natural Language generation has a huge scope, there are very few comprehensive academic programs designed to train candidates to be future ready. However, with a great vision, UpGrad offers a PG Diploma in Machine Learning and AI, in partnership with IIIT-Bangalore, which aims to build highly skilled professionals in India to cater to the increasing global demand. It gives you a chance to learn from a comprehensive collection of case-studies, hand-picked by industry experts, to give you an in-depth understanding of how Machine Learning & Artificial Intelligence impact industries like Telecom, Automobile, Finance & more.
What are you waiting for? Don’t let go of this wonderful opportunity, start exploring today!
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A Beginner’s Guide To Natural Language Understanding
“A computer would deserve to be called intelligent if it could deceive a human into believing that it was human.”
– Alan Turing
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The entire gamut of artificial intelligence is based on machines being able to ‘understand’ and ‘respond’ to human beings. Which is impossible without the capability of machines to interact with humans in their natural language, like other human beings. Moreover, understanding does not involve the mere exchange of information and data but an exchange of emotions, feelings, ideas and intent. Can machines ever do that? Well, the answer is affirmative and it is not even that surprising anymore. What is this miraculous technology that smoothly facilitates the interaction between humans and machines? It is Natural Language Understanding.
What is Natural Language Understanding?
Natural Language Understanding is a part of Natural Language Processing. It undertakes the analysis of content, text-based metadata and generates summarized content in natural, human language. It is opposite to the process of Natural Language Generation. NLG deals with input in the form of data and generates output in the form of plain text while Natural Language Understanding tools process text or voice that is in natural language and generates appropriate responses by summarizing, editing or creating vocal responses.
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Natural Language Understanding Vs Natural Language Processing
Natural Language Processing is a wide term which includes both Natural Language Understanding and Natural Language Generations along with many other techniques revolving around translating and analysing natural language by machines to perform certain commands.
Examples of Natural Language Processing
Natural Language Processing is everywhere and we use it in our daily lives without even realising it. Do you know how spam messages are separated from your emails? Or autocorrect and predictive typing that saves so much of our time, how does that happen? Well, it is all part of Natural Language Processing. Here are some examples of Natural Language Processing technologies used widely:
Intelligent personal assistants – We are all familiar with Siri and Cortana. These mobile software products that perform tasks, offer services, with a combination of user input, location awareness, and the ability to access information from a variety of online sources are undoubtedly one of the biggest achievements of natural language processing.
Machine translation – To read a description of a beautiful picture on Instagram or to read updates on Facebook, we all have used that ‘see translation’ command at least once. And google translation services helps in urgent situations or sometimes just to learn few new words. These are all examples of machine translations, where machines provide us with translations from one natural language to another.
Speech recognition – Converting spoken words into data is an example of natural language processing. It is used for multiple purposes like dictating to Microsoft Word, voice biometrics, voice user interface, etc.
Affective computing – It is nothing but emotional intelligence training for machines. They learn to understand your emotions, feelings, ideas to interact with you in more humane ways.
Natural language generation – Natural language generation tools scan structured data, undertake analysis and generate information in text format produced in natural language.
Natural language understanding – As explained above, it scans content written in natural languages and generates small, comprehensible summaries of text.
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Best tools for Natural Language Understanding available today
Natural Language Processing deals with human language in its most natural form and on a real-time basis, as it appears in social media content, emails, web pages, tweets, product descriptions, newspaper articles, and scientific research papers, etc, in a variety of languages. Businesses need to keep a tab on all this content, constantly. Here are a few popular natural language understanding software products which effectively aid them in this daunting task.
Wolfram – Wolfram Alpha is an answer engine developed by Wolfram Alpha LLC (a subsidiary of Wolfram Research). It is an online service that provides answers to factual questions by computing the answer from externally sourced, “curated data”.
Natural language toolkit – The Natural Language Toolkit, also known as NLTK, is a suite of programs used for symbolic and statistical natural language processing (NLP) for the English language. It is written in the Python programming language and was developed by Steven Bird and Edward Loper at the University of Pennsylvania.
Stanford coreNLP – Stanford CoreNLP is an annotation-based NLP pipeline that offers core natural language analysis. The basic distribution provides model files for the analysis of English, but the engine is compatible with models for other languages.
GATE (General Architecture for Text Engineering) – It offers a wide range of natural language processing tasks. It is a mature software used across industries for more than 15 years.
Apache openNLP – The Apache OpenNLP is a toolkit based on machine learning to process natural language text. It is written in Java and is produced by Apache software foundation. It offers services like tokenizers, chucking, parsing, part of speech tagging, sentence segmentation, etc.
Applications of Natural Language Understanding
As we have already seen, natural language understanding is basically nothing but a smart machine reading comprehension. Now let’s have a close look at how it is used to promote the efficiency and accuracy, while saving time and efforts, of human resources, which can then be put to better use.
Collecting data and data analysis – To be able to serve well, a business must know what is expected out of them. Data on customer feedback is not numeric data like sales or financial statements. It is open-ended and text heavy. For companies to identify patterns and trends throughout, this data and taking action as per identified gaps or insights, is crucial for survival and growth. More and more companies are realizing that implementing a natural language understanding solution provides strong benefits to analysing metadata like customer feedback and product reviews. Natural language understanding in such cases proves to be more effective and accurate than traditional methods like hand-coding. It helps the customer’s voice to reach you clearer and faster, which leads to effective strategizing and productive implementation.
Reputation monitoring – Customer feedback is just a tip of the iceberg as compared to the real feelings of customers about the brand. As customers, we hardly participate in customer survey feedbacks. Most of the real customer sentiments hence are trapped in unstructured data. News, blog posts, chats, and social media updates contain huge amounts of such data which is more natural and can be used to know the ‘real’ feelings of customers about the product or service. Natural language understanding software products help businesses to scan through such scattered data and draw practical inferences.
Customer service – Natural Language Understanding is able to communicate with untrained individuals and can understand their intent. NLU is capable of understanding the meaning in spite of some human errors like mispronunciations or transposed letters or words. It also uses algorithms that break down human speech to structured ontology and fishes out the meaning, intent, sentiment, and the crux of human speech. One of the most important goals of NLU is to create chatbots or human interacting bots that can effectively communicate with humans without any human supervision. There are various software products like Nuance which are already involved in customer interaction.
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Automated trading – Capital market trading automation is not a new phenomenon anymore. Multiple software products and platforms are now available that analyse market movements, the profile of industries and financial strength of a company and based on technical analysis design the trading patterns. Advanced Natural Language Understanding tools which scan through various sources like financial statements, reports, market news are the basis of automated trading systems.
Market Intelligence – “What are competitors doing?” is one of the most critical information businesses need on a real-time basis. Information influences markets. Information exchange between various stakeholders designs and redesigns market dynamics all the time. Keeping a close watch on the status of an industry is essential to developing a powerful strategy, but the channels of content distribution today (RSS feeds, social media, emails) generate so much information that it’s been increasingly difficult to keep a tab on such unstructured, multi-sourced content. Financial markets have started using natural language understanding tools rigorously to keep track of information exchange in the market and help them reach it immediately.
Due to such varied functions carried out by natural language understanding programs, its importance in trade, business, commerce and the industry is ever increasing. It is a smart move to learn natural language understanding programs to ensure yourself a successful career.
What is the best way to learn Natural Language Understanding?
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Neural Networks for Dummies: A Comprehensive Guide
Our brain is an incredible pattern-recognizing machine. It processes ‘inputs’ from the outside world, categorizes them (that’s a dog; that’s a slice of pizza; ooh, that’s a bus coming towards me!), and then generates an ‘output’ (petting the dog; the yummy taste of that pizza; getting out of the way of the bus!).
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All of this with little conscious effort, almost impulsively. It’s the very same system that senses if someone is mad at us, or involuntarily notices the stop signal as we speed past it. Psychologists call this mode of thinking ‘System 1’, and it includes innate skills — like perception and fear — that we share with other animals. (There’s also a ‘System 2’, to know more about it, check out the extremely informative Thinking, Fast and Slow by Daniel Kahneman).
How is all of this related to Neural Networks, you ask? Wait, we’ll get there in a second.
Look at the image above, just your regular numbers, distorted to help you explain the learning of Neural Networks better. Even looking cursorily, your mind will prompt you with the words “192”.
You surely didn’t go “Ah, that seems like a straight line, I think it’s a 1”. You didn’t compute it – it happened instantly.
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Fascinating, right?
There is a very simple reason for this – you’ve come across the digit so many times in your life, that by trial and error, your brain automatically recognizes the digit if you present it with something even remotely close to it.
Let’s cut to the chase.
What exactly is a Neural Network? How does it work?
By definition, a neural network is a system of hardware or softwares, patterned after the working of neurons in the human brain. Basically, it helps computers think and learn like humans. An example will make this clearer:
As a child, if we ever touched a hot coffee mug and it burnt us, we made sure not to touch a hot mug ever again. But did we have any such concept of hurt in our conscience BEFORE we touched it? Not really.
This adjustment of our knowledge and understanding of the world around us is based on recognizing patterns. And, like us, computers, too, learn through the same type of pattern recognition. This learning forms the whole basis of the working of neural networks.
Traditional computer programs work on logic trees – If A happens, then B happens. All the potential outcomes for each of the systems can be preprogrammed. However, this eliminates the scope of flexibility. There’s no learning there.
And that’s where Neural Networks come into the picture! A neural network is built without any specific logic. Essentially, it is a system that is trained to look for and adapt to, patterns within data. It is modeled exactly after how our own brain works. Each neuron (idea) is connected via synapses. Each synapse has a value that represents the probability or likelihood of the connection between two neurons to occur. Take a look at the image below:
What exactly are neurons, you ask?
Simply put, a neuron is just a singular concept. A mug, the colour white, tea -, the burning sensation of touching a hot mug, basically anything. All of these are possible neurons. All of them can be connected, and the strength of their connection is decided by the value of their synapse. Higher the value, better the connection. Let’s see one basic neural network connection to make you understand better:
Each neuron is the node and the lines connecting them are synapses. Synapse value represents the likelihood that one neuron will be found alongside the other. So, it’s pretty clear that the diagram shown in the above image is describing a mug containing coffee, which is white in colour and is extremely hot.
All mugs do not have the properties like the one in question. We can connect many other neurons to the mug. Tea, for example, is likely more common than coffee. The likelihood of two neurons being connected is determined by the strength of the synapse connecting them. Greater the number of hot mugs, the stronger the synapse.
However, in a world where mugs are not used to hold hot beverages, the number of hot mugs would decrease drastically. Incidentally, this decrease would also result in lowering the strength of the synapses connecting mugs to heat.
So,
Becomes
This small and seemingly unimportant description of a mug represents the core construction of neural networks.
We touch a mug kept on a table — we find that it’s hot. It makes us think all mugs are hot. Then, we touch another mug – this time, the one kept on the shelf – it’s not hot at all. We conclude that mugs in the shelf aren’t hot. As we grow, we evolve.
Our brain has been taking in data all this time. This data makes it determine an accurate probability as to whether or not the mug we’re about to touch will be hot. Neural Networks learn in the exact same way.
Now, let’s talk a bit aboutthe first and the most basic model of a neural network: The Perceptron!
What is a Perceptron?
A perceptron is the most basic model of a neural network. It takes multiple binary inputs: x1, x2, …, and produces a single binary output.
Let’s understand the above neural network better with the help of an analogy.
Say you walk to work. Your decision of going to work is based on two factors majorly: the weather, and whether it is a weekday or not. The weather factor is still manageable, but working on weekends is a big no! Since we have to work with binary inputs, let’s propose the conditions as yes or no questions. Is the weather fine? 1 for yes, 0 for no. Is it a weekday? 1 yes, 0 no.
Remember, we cannot explicitly tell the neural network these conditions; it’ll have to learn them for itself. How will it decide the priority of these factors while making a decision? By using something known as “weights”. Weights are just a numerical representation of the preferences. A higher weight will make the neural network consider that input at a higher priority than the others. This is represented by the w1, w2…in the flowchart above.
“Okay, this is all pretty fascinating, but where do Neural Networks find work in a practical scenario?”
Real-life applications of Neural Networks
If you haven’t yet figured it out, then here it is, a neural network can do pretty much everything as long as you’re able to get enough data and an efficient machine to get the right parameters. Anything that even remotely requires machine learning turns to neural networks for help. Deep learning is another domain that makes extensive use of neural networks. It is one of the many machine learning algorithms that enables a computer to perform a plethora of tasks such as classification, clustering, or prediction.
With the help of neural networks, we can find the solution of such problems for which a traditional-algorithmic method is expensive or does not exist.
Neural networks can learn by example, hence, we do not need to program it to a large extent.
Neural networks are accurate and significantly faster than conventional speeds.
Because of the reasons mentioned above and more, Deep Learning, by making use of Neural Networks, finds extensive use in the following areas:
Speech recognition: Take the example of Amazon Echo Dot – magic speakers that allow you to order food, get news and weather updates, or simply buy something online just by talking it out.
Handwriting recognition: Neural networks can be trained to understand the patterns in somebody’s handwriting. Have a look at Google’s Handwriting Input application – which makes use of handwriting recognition to seamlessly convert your scribbles into meaningful texts.
Face recognition: From improving the security on your phone (Face ID) to the super-cool Snapchat filters – face recognition is everywhere. If you’ve ever uploaded a photo on Facebook and were asked to tag the people in your photo, you know what face recognition is!
Providing artificial intelligence in games: If you’ve ever played chess against a computer, you already know how artificial intelligence powers games and game development. It’s to the extent that players use AI to improve upon their tactics and try their strategies first-hand.
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In Conclusion…
Neural networks form the backbone of almost every big technology or invention you see today. It’s only fair to say that imagining deep/machine learning without neural networks is next to impossible. Depending on the way you implement a network and the kind of learning you put to use, you can achieve a lot out of a neural network, as compared to a traditional computer system.
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