Top Augmented Reality Examples in 2025: Transforming Daily Life and Business

Imagine a world where your smartphone can guide you through complex machinery repairs or where students can explore historical events as if they were happening before their eyes. This is the promise of augmented reality (AR), a technology that's rapidly integrating into our daily routines.

With over 1 billion mobile AR users worldwide in 2024, AR is no longer a futuristic concept but a present-day reality. Industries like healthcare, education, and retail are leveraging AR to enhance user experiences, making interactions more engaging and informative.

To understand this changing field, you need a comprehensive guide to the top 30 augmented reality examples in 2025. It will help you understand how AR is transforming daily life and business, and how you can harness its potential. Let’s dive in!

Top Augmented Reality Examples in 2025

Imagine stepping into a world where digital overlays redefine experiences, blending fiction with reality. From daily routines to blockbuster launches, augmented reality examples in daily life continue to reshape industries. The following section reveals how.

Gaming and Entertainment

Gaming and entertainment take the spotlight as the most thrilling augmented reality examples. These experiences redefine how you play, watch, and interact, pushing creativity to new heights. The examples mentioned below showcase this evolution perfectly.

Pokémon GO

Source: PokemonGo

Pokémon GO keeps raising the bar for immersive gaming. It uses augmented reality to place Pikachu, Charizard, and other favorites in your surroundings. The game inspires millions to explore real locations while catching their favorite characters.

The following key features explain why Pokémon GO remains one of the top augmented reality examples in daily life.

• Real-world exploration combines with gaming, encouraging players to visit landmarks and parks.
• Dynamic challenges like Raid Battles engage communities in collaborative gameplay.
• Seasonal AR events introduce new characters, ensuring players stay hooked.
• Interactive trading allows you to exchange virtual Pokémon with friends worldwide.

Also Read: How to Become a Game Developer? 5 Actionable Steps

Netflix and Stranger Things AR Experiences

Source: Netflix

Netflix makes you feel like you're in Hawkins, Indiana, using augmented reality to bridge fantasy and reality. Stranger Things AR projects draw fans into their favorite moments, making each scene interactive and unforgettable.

The following experiences illustrate how Netflix uses AR to engage fans like never before.

• AR portals transform your room into the Upside Down using your phone.
• Virtual collectibles let you interact with iconic objects from the show.
• Immersive Instagram filters bring characters like Eleven to life.
• Geo-based AR scavenger hunts expand storytelling into the physical realm.

Warner Bros & Snapchat’s Barbie AR Activations

Snapchat and Warner Bros revolutionize brand storytelling with Barbie AR activations. They use augmented reality to let you interact with Barbie’s world, making nostalgia and innovation meet in exciting ways.

The below-mentioned features explain why these AR activations captivate audiences worldwide.

• Interactive filters allow you to try on Barbie-themed outfits virtually.
• Geotagged AR lenses unlock exclusive Barbie movie previews.
• Real-time AR animations let you pose with Barbie and Ken.
• AR scavenger hunts reward users with Barbie-themed collectibles.

William Hill Vegas’ Playable AR Slot Machines

William Hill Vegas blends AR with gambling, turning slot machines into exciting, interactive adventures. You experience augmented reality examples in daily life where games feel more alive and engaging.

The features mentioned below explain why AR slot machines stand out in gaming.

• Playable 3D slots pop out of your screen for lifelike interaction.
• Realistic AR animations celebrate every win, adding excitement.
• AR tutorials guide beginners step-by-step, making slots more accessible.
• Exclusive AR jackpots unlock bonuses tied to real-world locations.

Also Read: Future of Augmented Reality: How AR Will Transform The Tech World

These examples show how entertainment and gaming continue to push the boundaries of what’s possible with augmented reality. But it doesn’t stop there—prepare to see how retail and e-commerce are transforming shopping into something straight out of a sci-fi movie.

Retail and E-commerce

Shopping no longer means stepping into a store. Augmented reality examples in daily life are revolutionizing retail and e-commerce, creating interactive and personalized experiences. The examples mentioned below illustrate how technology has turned shopping into pure magic.

Adidas: Virtual Shoe Try-On

Source: Adidas

Adidas transforms online shopping by letting you virtually try on shoes. Their AR-powered feature allows you to see exactly how sneakers fit, bringing the showroom to your screen. It’s a game-changer for sneakerheads and casual shoppers alike.

The following features make Adidas’ AR solution a standout example of augmented reality in daily life.

• Real-time visualization lets you check how shoes look from every angle.
• Custom size recommendations ensure accurate fits without stepping into a store.
• User-friendly navigation makes virtual try-ons accessible to everyone.
• Augmented overlays simulate textures and colors with stunning precision.

IKEA: Furniture Arrangement AR App

Source: IKEA

IKEA’s AR app takes the guesswork out of decorating. It helps you visualize furniture in your home before you buy, ensuring each piece fits perfectly into your space. It’s like trying before buying—minus the heavy lifting.

The following features showcase why IKEA’s AR app is a must-have for smart shoppers.

• Room-scale scanning matches furniture size to your space.
• True-to-scale models help you assess fit and style effortlessly.
• Adjustable lighting previews how furniture looks in different settings.
• Instant sharing lets you get opinions from family and friends.

Also Read: Ecommerce Marketing Essentials: How to drive more sales?

L’Oréal Garnier’s Vitaverse Experience

L’Oréal Garnier’s Vitaverse brings beauty shopping into the future. This AR platform lets you explore products interactively, offering personalized insights to find what works best for you. Beauty shopping has never felt this futuristic or fun.

The following features highlight why Garnier’s AR-powered Vitaverse is changing how you shop for beauty.

• Virtual product trials let you test skincare and makeup instantly.
• Tailored recommendations guide you based on your preferences.
• Gamified experiences keep you engaged while exploring product ranges.
• Dynamic tutorials offer real-time application tips.

Marcolin’s Virtual Sunglasses Visualization

Source: Marcolin

Marcolin redefines how you shop for sunglasses. Their AR tool lets you try on frames virtually, ensuring you find the perfect pair without ever leaving your couch. Its precision and convenience rolled into one.

The features mentioned below explain why Marcolin’s AR tool is a trendsetter in retail.

• Instant visualization of frames on your face for accurate selection.
• Style suggestions based on facial features and preferences.
• Adjustable angles to view frames from multiple perspectives.
• Easy social sharing to get opinions from friends.

Sephora’s AR Beauty Try-On

Source: Sephora

Sephora’s AR feature lets you experiment with makeup before buying. From lipsticks to eyeshadows, you can virtually try on products to find your perfect match. It’s beauty shopping that feels like a makeover session.

The following features explain why Sephora’s AR tool is one of the top augmented reality examples in daily life.

• Real-time product visualization that adapts to your facial features.
• Accurate shade matching to suit your skin tone perfectly.
• Detailed tutorials for achieving professional-level application.
• Integration with Sephora’s shopping platform for instant purchases.

Gucci’s AR Try-On Solutions

Source: Gucci

Gucci blends luxury with technology through AR try-ons. You can virtually explore their apparel and accessories, making the shopping experience as chic as the brand itself. It’s convenient with a touch of glamour.

The below-mentioned features highlight why Gucci’s AR solutions stand out in the luxury market.

• Virtual overlays that replicate the look of high-end fabrics.
• Real-time try-ons for shoes, bags, and clothing.
• Intuitive interface that makes navigating luxury simple and enjoyable.
• Exclusive previews of new collections through augmented experiences.

Retail and e-commerce have mastered the art of blending technology with shopping, making every purchase feel innovative and personalized. But the influence of augmented reality doesn’t stop at stores—it’s creating unforgettable experiences in marketing and advertising next.

Marketing and Advertising

Marketing has turned into a stage where augmented reality examples shine the brightest. With campaigns that blend storytelling and interactivity, brands now make every ad feel like an invitation to experience something remarkable. The mentioned below captures this shift vividly.

Coca-Cola Zero Sugar’s #TakeATasteNow Campaign

Source: Coca Cola

Coca-Cola invites you to taste the difference—virtually. The #TakeATasteNow campaign uses augmented reality to create interactive tasting experiences, bringing the fizz and flavor to life on your screen. It’s marketing you can almost taste.

The following features explain why Coca-Cola’s campaign is among the top augmented reality examples in daily life.

• Scannable QR codes on bottles unlock immersive AR taste tests.
• Engaging animations make flavors pop visually.
• Social sharing options amplify the campaign’s reach organically.
• Personalized and enhanced user experiences encourage repeat engagement.

Revolut’s ‘Unlockable’ Ultra AR Activation

Revolut reimagines financial services through AR, turning everyday banking into an interactive journey. Their ‘Unlockable’ Ultra campaign uses augmented reality to gamify financial milestones, creating a buzz around their offerings.

The following features showcase how Revolut blends tech with creativity.

• AR overlays unlock hidden discounts and rewards for users.
• Interactive tutorials simplify complex financial concepts.
• Gamified AR challenges drive user participation.
• Real-time notifications integrate seamlessly with app use.

Snap’s ‘Wait’ll You See This’ Campaign

Source: Snapchat

Snap takes augmented reality marketing to the next level with their ‘Wait’ll You See This’ campaign. Using playful and immersive filters, they engage users in ways that feel effortless yet impactful.

The features mentioned below demonstrate Snap’s innovative approach to AR.

• Dynamic filters adapt to user movements for a personalized touch.
• AR-based scavenger hunts increase time spent on the app.
• Real-time campaign updates keep experiences fresh and engaging.
• Cross-platform compatibility enhances accessibility and reach.

Also Read: 15 Best Digital Marketing Ads Till Date to Fuel

Malfy Gin’s ‘Escape to a Malfy World’

Malfy Gin doesn’t just sell drinks—they invite you to escape into their brand. Their AR campaign transports you to a vibrant Mediterranean-inspired world, creating an immersive marketing experience that makes the product unforgettable.

The following features highlight why Malfy Gin’s AR experience stands out.

• Virtual scenes replicate sun-drenched coastlines to match the brand’s aesthetic.
• Interactive cocktail recipes engage users creatively.
• Geotargeted AR activations bring Malfy pop-ups to life.
• Personalized content encourages user exploration.

Burberry’s AR Campaigns

Burberry uses AR to turn luxury marketing into an interactive spectacle. From virtual try-ons to augmented fashion shows, their campaigns redefine how you experience high-end brands.

The following features explain why Burberry leads in augmented reality examples in daily life.

• AR filters allow you to try on iconic Burberry pieces from home.
• Virtual fashion show overlays bring the runway to your phone.
• Immersive store experiences combine AR with in-person shopping.
• Exclusive AR activations for new collections create excitement.

Also Read: 25 Creative Marketing Plan Examples For Inspiration

Acura’s AR Vehicle Promotions

Acura shifts gears in automotive marketing by letting you explore their vehicles virtually. Their AR activations bring car models to life, allowing you to visualize and interact with them like never before.

The following features show why Acura’s use of augmented reality is a game-changer.

• Full-scale AR models let you inspect vehicles from every angle.
• Customization options allow you to experiment with colors and features.
• Immersive AR test drives simulate real-world conditions.
• Detailed specs and features appear interactively for quick insights.

Also Read: Top 5 Ways To Use Augmented Reality (AR) For Marketing [With Real Life Examples]

Marketing campaigns like these show how augmented reality examples in daily life are reshaping how brands connect with you. Up next, the automotive industry drives AR innovation to new heights.

Healthcare and Education

Augmented reality examples are reshaping healthcare and education by making complex concepts and services easier to understand. These innovative applications create immersive and interactive experiences that improve outcomes for patients, students, and professionals alike. The mentioned below demonstrate this shift beautifully.

Patient’s Concierge AR App by Avadyne Health

Avadyne Health uses AR to redefine patient engagement. Their concierge app enhances service by offering interactive features that simplify hospital navigation and provide real-time updates for patients and families. It’s like having a personal assistant on your phone.

The following features highlight why Avadyne Health’s AR app stands out among augmented reality examples in daily life.

• AR-guided navigation helps patients find their way in large healthcare facilities.
• Real-time notifications provide updates on appointments and services.
• Interactive tutorials simplify complex billing and insurance procedures.
• Personalized content adapts to each patient’s needs and preferences.

Medical Education from Project Esper

Project Esper takes medical training into a new dimension. Using augmented reality, it creates immersive simulations that help students and professionals practice complex procedures with precision and confidence.

The following features explain why Project Esper is a game-changer in medical education.

• 3D anatomical models allow students to explore the human body interactively.
• AR simulations replicate real-world surgical scenarios for hands-on training.
• Collaborative features enable group learning and remote sessions.
• Instant feedback helps users refine techniques and skills efficiently.

From guiding patients to revolutionizing training, these applications show how augmented reality examples are driving change in daily life. Now, step into the realm where AR meets your meals and drinks—food and beverage.

Food and Beverage

Food and beverage brands are using augmented reality to transform the way you interact with products. These innovative campaigns bring entertainment and engagement to your plate, showing how augmented reality examples can spice up everyday life. The mentioned below illustrate this fusion.

McDonald’s World Cup AR Campaign

McDonald’s makes the World Cup even more exciting with AR. Their campaign combines gaming and promotions, letting you interact with football-themed content while enjoying your meal. It’s fun served with fries.

The following features explain why McDonald’s AR campaign is a crowd favorite.

• AR games let you compete in virtual football challenges.
• Scannable packaging unlocks exclusive World Cup-themed content.
• Reward systems offer discounts and freebies for participation.
• Interactive leaderboards encourage friendly competition among users.

Yorkshire Tea’s Yorkshire Tree AR Campaign

Source: Yorkshire Tea

Yorkshire Tea takes brand engagement to a whole new level. Their AR campaign invites you to interact with a virtual Yorkshire Tree, combining storytelling with sustainability in a way that feels both fun and meaningful.

The following features highlight why Yorkshire Tea’s AR initiative captivates consumers.

• Virtual animations educate users about the brand’s sustainability efforts.
• Interactive features allow users to “plant” virtual trees.
• AR filters turn everyday moments into Yorkshire Tea-themed experiences.
• Campaign integration with social media amplifies consumer engagement.

Food and beverage brands are setting the stage with captivating AR campaigns. But AR doesn’t stop there—it’s making waves in media and publishing, where creativity takes center stage.

Media and Publishing

Media and publishing are rewriting how you consume stories and news. Augmented reality examples in daily life are giving traditional formats an interactive edge, blending visual appeal with engaging narratives. The mentioned below showcase how AR transforms reading into experiencing.

AR Newspaper

The AR-enhanced newspapers turn static articles into dynamic experiences, offering readers an enriched view of the news and stories they love.

The following features explain why AR newspapers are a standout in augmented reality examples.

• Embedded AR triggers allow readers to access 3D visuals and animations.
• Interactive advertisements engage readers more effectively than static ads.
• Videos and live updates complement traditional articles seamlessly.
• Real-time event coverage provides a multimedia experience within the print format.

Traditional print media is leveling up with AR. But the next frontier for augmented reality examples lies in the world of technology and innovation.

Technology and Innovation

Innovation thrives where technology meets imagination, and augmented reality is leading the charge. From rethinking vehicle maintenance to redefining packaging, these examples show how AR is shaping industries. The following cases highlight this shift perfectly.

Chevron Bumper to Bumper App

Chevron’s AR app simplifies vehicle maintenance with interactive guidance. It’s like having a virtual mechanic at your disposal, making car care more approachable and less intimidating.

The following features explain why Chevron’s app is among the top augmented reality examples in daily life.

• AR overlays identify key vehicle parts for easy reference.
• Step-by-step tutorials guide users through maintenance tasks.
• Real-time diagnostics alert users to potential issues instantly.
• Interactive tools provide information tailored to specific vehicle models.

Jeld-Wen AR Showroom

Jeld-Wen’s AR showroom brings home improvement into the digital age. You can explore and customize products virtually, giving you confidence in your choices before making a purchase.

The following features highlight why Jeld-Wen’s AR showroom resonates with consumers.

• Virtual previews let you see doors and windows in your space.
• Customization tools allow you to adjust styles, colors, and sizes.
• Interactive product information ensures informed decisions.
• AR integration with e-commerce simplifies the buying process.

Three UK’s 5G AR Runway Show at London Fashion Week

Three UK redefines fashion shows with AR and 5G technology. Their runway experience combines live elements with augmented overlays, delivering a seamless blend of art and technology.

The following features explain why Three UK’s AR runway show was groundbreaking.

• AR-enhanced visuals complement live performances in real time.
• 5G technology ensures smooth streaming without delays.
• Immersive storytelling connects audiences with designers’ visions.
• Interactive elements let viewers engage directly with showcased designs.

AR for Packaging: The Glenlivet Code

The Glenlivet uses AR to elevate packaging into an experience. Their AR-enabled bottles provide interactive content, blending storytelling with product education in a uniquely engaging way.

The following features showcase how The Glenlivet Code stands out among augmented reality examples.

• Scannable labels unlock brand stories and cocktail recipes.
• AR games and challenges keep users entertained.
• Virtual tours of distilleries connect customers with the brand’s heritage.
• Personalized content enhances user engagement with the product.

From reimagining maintenance to revolutionizing packaging, augmented reality examples in daily life continue to inspire. The following examples explore how AR reshapes everything from education to retail.

Other Examples

Sometimes, augmented reality’s brilliance lies in its simplicity. These examples demonstrate how AR creates everyday magic, turning ordinary activities into extraordinary experiences. The following examples show this beautifully.

Quiver: 3D Coloring

Quiver brings coloring pages to life, making learning fun for children. Their AR app turns static drawings into 3D animations, inspiring creativity and engagement like never before.

The following features explain why Quiver’s app is a favorite among augmented reality examples.

• Interactive 3D animations emerge from colored pages.
• Educational content blends seamlessly with creative activities.
• Simple interfaces ensure accessibility for children of all ages.
• Sharing options let kids showcase their creations digitally.

Augmented Reality Mirrors During COVID

AR mirrors transformed the retail and beauty industries during COVID. They enabled contactless interactions, ensuring safety while maintaining personalized customer experiences in a time of uncertainty.

The following features highlight why AR mirrors became essential during the pandemic.

• Virtual try-ons eliminated the need for physical product handling.
• Real-time adjustments allowed users to experiment with looks.
• Enhanced safety measures boosted consumer confidence in retail spaces.
• Integration with shopping platforms enabled instant purchases.

These examples reflect AR’s ability to blend functionality and fun in your everyday life. Up next, see how AR is expanding horizons across even more industries and experiences.

Conclusion

Augmented reality examples in daily life are no longer just glimpses of the future—they are shaping how you interact with everything from education to retail. This guide explored AR’s transformative potential across industries, showing how technology is bringing imagination to life and redefining experiences like never before.

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