Anshuman Agrahari

Marketing analysis is evolving rapidly, and global spending on marketing analytics is expected to reach $7.4 billion by 2025. The majority of businesses (83%) rely on data-driven marketing for their success, and those who do not use analytics may face a market decline. AI, combined with automation and predicti

10 Mar 2025

In the last few years, the digital marketing has grown leaps and bounds. Whether it’s a large established company, small and medium enterprises or a budding startup, digital marketing has become a core entity of marketing policy. The digital world is massive, complex and volatile. It is evolving every day and every organisation is mandated to have its footprin

18 Feb 2025

Struggling to stand out in the crowded world of social media? With over 5.22 billion users worldwide as of October 2024, reaching your audience requires more than just posting content—it demands strategy and precision. But how do you know which social media marketing techniques will work best for your brand? <

08 Jan 2025

Are you struggling to get your website noticed, despite putting in the effort? You’re not alone. With over 90% of global searches happening on Google, standing out can feel like an uphill battle. But what if you had a roadmap to boost your rankings and attract more traffic? It all starts with mastering the right SEO strategies.

08 Jan 2025

When it comes to online blogs there’s little doubt that WordPress is the name which stands out as the most popular platform of choice. Over 60 million people use WordPress around the globe, and overall over 30% of all blog sites are powered by this free resource which boasts more than 45,000 plugin options allowing customers to design a unique and personally r

27 Dec 2024

Living in the age of the Internet, where both web and mobile apps have become a necessity for us, we can no longer hold on to our personal information in a firm grasp. In fact, in this digital age, data is the currency that netizens use to gain access to a variety of services and content online. And for marketers, this data is the key to success – it provides valuable insights into consumer beh

24 Nov 2022

In a market study conducted in 2015 by Think with Google 89% of buyers use the internet during the B2B research process, 71% start with a generic search query and 57% of their evaluation is done before they’ll perform an action on your site. The insights from the study clearly reflect that today’s buyers make informed decisions about purchasing. So, does your

24 Nov 2022

A healthy professional relationship is like the best nourishment to a famished business. Do you have it in your DNA to get the right handshakes at the first instinct? If not, here is what you got to do. Keep reading and learn the importance of the art of building and nurturing professional relationships. This is an essential skill to own if you are a sales or a business development professional

24 Nov 2022

A few years back, a research was conducted by Forrester about the progressive behaviour and pattern of the B2B customers. The study revealed that 74% of B2B buyers often research half or more than half of their work purchases online. The market research also discovered that approximately 56% of the buyers today prefer to buy their official products online. ‘Co

22 Nov 2022