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Hitesh Motwani
13+ of articles published
Associated with upGrad since 03 Feb 2017
Domain:
upGrad
Current role in the industry:
Chief Marketing Officer, Digital Marketing Trainer, ChatGPT & Generative AI Trainer at Skillopedia
Educational Qualification:
Masters in Marketing Management from Welingkar Institute of Management.,Digital Marketing certification from Indian Institute of Management Bangalore
Expertise:
- Digital Marketing
- Generative AI and ChatGPT Training
- Corporate Communications
- Social Media Marketing
- Public Relations
Tools & Technologies:
- Google Analytics
- AI tools for specializations such as HR
- Sales
- Marketing
- Engineers
- product managers
- etc.
- Various digital marketing tools and platforms
About
All BlogsBranding: When’s the Right Time to Start
It’s really simple. We all know it. Good branding creates customer loyalty. Loyal customers will continue to support you in thick and thin. They will also pass on a positive message to other people they know. Their influence, in turn, will introduce new customers for your company… but, the million dollar question is, when should a company start promoting the brand? Should they put str
17 Feb 2025
Social Media Marketing Career: 7 Essential Steps, Skills, Opportunities, and More
Did you know that 60% of Instagram users discover new products on the platform? This helps brands boost sales and build stronger customer connections. From e-commerce brands driving conversions through influencer partnerships to fintech startups building thought leadership on LinkedIn, social media marketing offers
12 Feb 2025
Online Marketing Trends to Watch Out for
In the last one year, we have seen a sea of changes in Digital and Online Marketing trends. It’s becoming increasingly difficult for marketers to keep pace with new technological changes. A lot has happened in the year 2021, with ‘selfie’ becoming the word of the year to robots operating on artificial intelligence and inventing their own language. As the year draws to a close, in this ar
30 Dec 2024
The Evolution of Digital Marketing
‘Evolution’ has been and will always be a mammoth term to properly describe. This is especially true in the case of Digital evolution. So many things have happened in such a short span of time, that even Darwin would be confused! If you sit quietly and think about how digital evolution actually happened, you would be really confused about where to start! Let’s break up this evolution into spans
31 Mar 2023
How to Structure a Digital Marketing Team – 6 Key Roles
Thanks to Larry Page, Sergey Brin and Mark Zuckerberg, all of us have now become ‘global’ in the truest sense of the term! We are living in a digital world, where we can access any information anywhere, anytime. And thanks to this ‘Global Syndrome’, businesses today have to adopt a route of marketing in addition to the traditional marketing channels if they tr
21 Dec 2022
How to Initiate a Word Of Mouth Marketing Movement
Marketing is an age-old phenomenon, it has many rules and best practices. The bottom part of the marketing funnel is to get conversions. There is one thumb rule which is very simple. In order to promote a business, the company has to spend an ‘X’ amount on advertising campaigns. Whether this X amount will be a substantial one or what should be the ratio of this amount with the working capital,
21 Dec 2022
How to Gain Backlinks for Your Website!
Websites today are considered the soul of Digital Media. It is essential to have a completely responsive website. Apart from having a great site, one of the most important tasks is to build a winning content bank that will help gain inbound traffic. This content bank will engage readers as well as invite backlinks from other blogs/websites. Ev
21 Dec 2022
Digital Media – A Friend or a Foe to Traditional marketing
The media landscape has witnessed a sea of changes over the last few years with the rise of digital media and social networking platforms. There has been a constant debate on the anticipated death of traditional media and how India is moving towards a digital era. Birth of new age media has given way to the brands to produce content. With improved analytics tools, brands today can have b
20 Dec 2022
9 Most Advanced Techniques of Email Marketing
When we hear the term Email Marketing, most of us assume that it’s a tool of the past. As most emails land up in the promotion tab these days, email marketing seems to no longer be effective. But I want to bust some myths about email marketing in this article. I’ll discuss how you can excel in email marketing along with some of the most advanced techniques in the email marketing space. L
19 Dec 2022
5 High Impact Digital Marketing Strategies to Win the Market
Digital marketing has become a buzzword in the last couple of years. Today, no business can imagine or afford not to implement digital marketing strategies to grow their business. Digital marketing has been growing tremendously and many brands are adopting it at a fast pace. But, there are plenty of them who still struggle to reach out to their respective target audience.I have been consult
19 Dec 2022