Jaideep Prabhu is a professor of marketing at Cambridge University.
He is the co-author of Jugaad Innovation described by The Economist as the most comprehensive book on the subject of frugal innovation.
He has consulted leading digital brands such as Barclays, Vodafone, Nokia, Phillips. He is an alumnus of IIT-Delhi and the University of Southern California. He is on UpGrad'sAdvisory Board and teaches the fundamentals of marketing and branding in UpGrad Digital Marketing Program.
