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6787

Are you struggling to maintain a higher search engine ranking of your website, despite your best efforts, and losing business to the competition? Worry not! There are many businesses like yours that struggle with challenges of lead generation, conversion, and sales. Do you know? 75% of searches are active on the first page of search results and never progress further (Courtesy: Google) To rank higher on popular search engines (Google, Bing, Yelp, DuckGo, etc.) B2C companies engage in an exhaustive digital marketing plan, but the outcome is often discouraging. So, how can businesses evolve with their brand image and convert their target audience? Welcome to the world of Search Engine Optimization!         Search Engine Optimization (SEO) is a powerful yet undervalued digital marketing tactic to obtain B2C companies’ prospects. It requires a dedicated expert to constantly research the market competition to find powerful keywords that propel the website to a higher rank on the search engines. If you are a beginner in digital marketing marketing, and want to gain expertise, check out our digital marketing courses from top universities.  For B2C companies, innovative keyword research and link building strategies are the pillars of a successful SEO tactic, but the buck does not stop here. For businesses dreaming of being listed on the first page of a search engine can find practical advice in this guide. How to rank higher on SERPs? To enable your business to gain new heights of success, we at upGrad Education have designed this guide on best practices on SEO for B2C companies. Align content with search objective Short, crisp, and compelling Meta Description and Title Tag Optimize images and page speed Publish long-form content Include keywords in URL Use internal linking tactic Focus on obtaining authoritative backlinks Improve user experience (UX) on the website SEO Practices for B2C Companies 1. Align Content with Search Objective Comprehending and fulfilling the search intent (user’s objective) is the backbone of a search query. Pages that appear on the first page of a search engine have passed the search intent’s quality parameters. Search intent can be; Informational Transactional Navigational Commercial Informational – The user intends to seek accurate information on the Web. The query can be a simple search that provides an exact or detailed explanation. Example: “will it rain today?” or “top SEO strategies in 2024.”   Transactional – The user has made a purchase decision for a specific service or product. Example: “buy Dell laptop online.”   Navigational – The user is searching for a specific app or a website, such as Amazon, Facebook, Twitter, etc. Commercial – The user is seeking information on a specific product/service before he/she makes an informed purchase decision. Example: “laptop brands under 50,000 INR.”     Marketers should create content that resonates with the user’s search purpose for higher page rank. For instance, ranking for keyword “best laptop brands under 50,000 INR,” marketers must understand that the user is seeking detailed information on the keyword. Hence, they should provide a blog or a video that offers a list of all brands that resonate with the search query/keyword. 2. Persuasive Title Tag and Meta Description The page title and meta description are the essential components of winning SEO for b2c companies. Title Tags are clickable headlines appearing in search engine results (SERPs). Google suggests that page titles offer a quick understanding of the content in the SERP. Since a title helps users decide on clicking it; hence titles must be clear, engaging, and meaningful. Search engines like Google display a full title tag if the tag is below 60 characters; therefore, marketers should ensure high-quality and engaging title tags on their web pages or content.   Include target keywords The title must match the search intent Keep it short and descriptive Do not create duplicate title tags Do not stuff keywords A meta description is a summary of a page displayed below the title tag and used in SERPs. It influences the click-thru-rate (CTR) on a web page. Google suggests that meta descriptions with their short and meaningful summary notify the users of a web page’s contents and convince them that suitable and valuable content is hosted on the page. Google allows 160 characters for meta description, and hence marketers must write accurate descriptions. Tips Write action-oriented, unique, accurate meta description Include target keywords Summary must complement search intent 3. Optimize Images and Page speed Images are crucial to enhanced user experience (UX), but are you optimizing it? Marketers invest time finding apt and engaging images for their web pages, landing pages, product pages, or blogs because images help generate quality traffic to websites. However, optimizing them will only further boost SEO and contribute significantly to organic traffic.       Select an optimal file format for faster page navigation– use PNG for web content and JPEG for photographs Compress images for faster uploading time – use compressing tools like TinyPNG, ShortPixel, ImageOptim Add Alt Text for images to improve web accessibility as browsers can understand better images hosted on your site Lazy-Load images – a technique that prevents non-essential images and videos from uploading, thus improving page upload speed and site performance Optimizing page speed allows your audience to open and navigate the page quickly. Use Google’s PageSpeed Insights tool to check page speed and make suggested improvements. Tips Allow browser caching Delete redundant plugins Reduce CSS and JavaScript files Reduce the redirect numbers Reduce server response time Publish Long-Form Content Must Read: Top SEO Interview Questions & Answers 4. Publish Long-form content Long-form articles worth 3000+ words generate 3x traffic, 3.5x backlinks, and 4x shares compared to average length articles of 900-1200 words. (Courtesy: Google). Subsequently, marketers must focus on creating and publishing 2-3 well researched long-form articles that contain valuable and SEO enriched information for users to grasp. 5. Internal Linking   Internal links establish the page hierarchy and enable search engines to comprehend the website structure and its content. It thus helps to boost page rankings in SERP significantly. To boost the visibility of low-performing web pages, add internal links from your website’s top-ranking pages.   6. Include Keywords in URL Use short, keyword-rich URLs and refrain from using stop words for a concise and clean structure that matches search engines requirement. 7. Focus on obtaining authoritative backlinks Backlinks are crucial to win Google’s search algorithm and ranking system strategy. To rank higher in SERPs, build authoritative backlinks by reproducing your competitors’ link building strategy. Best Online Digital Marketing Courses Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To explore all our certification courses on Digital Marketing, kindly visit our page below. Digital Marketing Certification 8. Improve User Experience Search engines focus on users’ behavior towards content. To maintain the top SERPs of your website, maintain optimal page speed, and keep navigation fluid. Tips Use subheads (H1, H2, H3) to make your content search engines and users friendly Include videos, images, infographics, etc. to illustrate content Use popups sparingly else you risk being penalized by Google Use white space between paragraphs to improve the comprehensibility of the content   Deploy these strategies to generate qualified leads that convert on your website!  Top Digital Marketing Skills Online Advertising Courses Influencer Marketing Programs SEO Optimisation Courses Performance Marketing Certification Search Engine Marketing Course Email Marketing Strategy Content Marketing Strategy Social Media Advertising Digital Marketing Analytics Website Analytics Online Display Advertising Best Affiliate Programs What Next? If you wish to explore and become an expert in Digital Marketing, check out MICA and upGrad’s Advanced Certificate in Digital Marketing & Communication. Become an expert in social media marketing, content marketing, branding, marketing analysis, and PR. upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4 Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Kamal Jacob

04 Aug 2024

Blogs

915538

Summary Best computer programming courses are always in demand. Especially now. Let’s learn about the list of top computer courses available now that you can pursue. Before deep-diving into the content, let’s quickly discuss how everything started and where the future is heading. Top 23 Best Computer Programming Courses For Job in India 1. Python 2. R and Software Development 3. Fundamentals of Java Programming 4. Web Development or Full Stack Developer 5. Google Cloud Platform Architecture 6. JavaScript 7. Angular 6 8. Redux and React 9. Android N Developer 10. iOS 11 and Swift Developer 11. Node.js Developer 12. C++ and Unreal Engine Developer Course 13. Master Jenkins 14. Docker Mastery 15. Cyber Security Course 16. M.Sc. in Computer Science 17. PG Diploma in Software Development Specialisation in Blockchain 18. Executive Program in Blockchain Technology Management 19. PG Certificate Program in Big Data & Analytics 20. PG Program in Big Data Engineering 21. Master of Science in Data Science 22. PG Diploma in Machine Learning and AI 23. Advanced Certificate Program in Machine Learning Read more to know each in detail. Best computer programming courses are always in demand. Especially now. Let’s learn about the list of top computer courses available now that you can pursue. Before deep-diving into the content, let’s quickly discuss how everything started and where the future is heading. Computer programming is always evolving. 20 years ago, no computer science students would have imagined machine learning to progress so far that it would be present in the homes of common people. But for the last 5 years, machine learning has become a hot topic in the tech world and many people are employing data scientists and machine learning researchers to build and secure their systems. You can also check out our free courses offered by upGrad in Management, Data Science, Machine Learning, Digital Marketing, and Technology.  There are many job roles available in the computer programming industry such as Computer Programming Analyst, Full Stack Developer, Dotnet Developer, PHP Developer, etc. Depending on the interest one choose to create a niche for themselves to pursue a career. The computer programmers make sure that the computer applications and the software work properly. They perform many tasks but majorly they write and test the code and scripts. And wherever there is any modification needed, they modify the codes as well to achieve the end results. Learners receive an average Salary hike of 58% with the highest being up to 400%. With the evolution of computer programming languages, it is clear that there will be certain computer programming languages that go obsolete in modern times. New programming languages replace them and it would be beneficial for students to take up online programming courses and learn programming online to truly flourish in the tech world. There are certain hard skills required to be a computer programmer such as the knowledge of data structures, SQL, Web Development, Cloud Computing, OOPs languages, etc. There are many online programming courses to upskill oneself in order to excel in the domain. Meanwhile, check out our HRM Advanced certification course. Here are some of the top computer programming courses that are ruling the current tech industry and which students should try to go for if they wish to learn programming online: Top Computer Programming Courses to get a High Paying Job 1. Python If you are looking for the most popular computer science course, this is the right one for you. This coding course ranks number 1 in the computer programming courses list.  Python is one of the top computer programming courses in India & a computer language that is quite popular these days since it has machine learning elements integrated with it. Python developer salary in India can summarise the situation for you. A course in Python would teach you the basics of Python and how you can use it to do your basic coding. If you are someone who has a moderate knowledge of computers, coding, and programming, then you will easily get a hang of Python and learn to program online. Python is a very in-demand hard skill in the computer programming industry. Its market is projected to reach USD 100.6 Million in 2030 showing a CAGR of 44.8%. (Source). The reason why Python is in demand is because of its applicability in each area, from web development to data science and machine learning. It is useful in every domain, as it not only eases out the tasks but having this skill opens many career options and job opportunities. In today’s time, there is no limit to educating oneself as there are many options to learn programming online. These courses typically cover Python basics, data structures, algorithms, web development frameworks (like Django and Flask), and modules focused on machine learning and AI. Hands-on projects and practical applications are often integrated into these courses, enabling students to gain practical experience and real-world problem-solving skills. For individuals interested in pursuing a career in technology or enhancing their programming expertise, this is one of the best coding courses in India. There are numerous institutes both online and offline that provide this course. All in all, it is a coding course that can offer an excellent gateway due to the language’s wide applicability and increasing demand across various industries. Average Python Developer Salary in India is ₹ 5.7 Lakhs Python Developer Salary based on Locations: City Salary Bangalore ₹ 6.3 Lakhs New Delhi ₹ 5.9 Lakhs Mumbai ₹ 6.6 Lakhs Hyderabad ₹ 6.1 Lakhs Pune ₹ 6.2 Lakhs Chennai ₹ 6.2 Lakhs Noida ₹ 6.2 Lakhs Gurgaon ₹ 6.4 Lakhs Source Python Developer Salary based on Experience: Experience Salary 1 Year ₹ 3.4 Lakhs 2 Year ₹ 4.6 Lakhs 3 Year ₹ 6.0 Lakhs 4 Year ₹ 7.5 Lakhs Source 2. R and Software Development A computer science course in R and software development is highly sought-after. It ranks quite high in the computer language courses list because of the diverse career opportunities it may offer. Individuals can explore roles in data analysis, statistical modeling, software engineering, data science, research, academia, and specialized fields where data-driven decision-making is crucial. The R language is a special language that is quite useful in data science. R Language helps you to handle complex data, build packages and customize your own data visualizations. In most online programming courses regarding R, you will learn about R, the development practices used for building these tools and how to make R work in team-based settings. R is a very useful language for many reasons such as – It can be used by everyone as it is an open programming language. The effective analysation of the data. Codes from R can be used on different platforms such as Unix, Linux, Windows, etc. Easier and clearer to use tools. Can be used in machine learning, plot graphs, histograms, etc. Useful for heavy statistical computing and programming. Having the knowledge of R opens many doors for higher positions and is better for a good career progression. There are many online programming courses that one can pursue to upskill themselves. This is regarded as the best course for computer science students often involve hands-on projects, real-world case studies, and collaborations, providing learners with practical experience and a comprehensive understanding of both R and software development paradigms. Average Software Developer Salary in India is ₹ 8.3 Lakhs Source Software Developer Salary based on Locations: City Salary Bangalore ₹ 9.5 Lakhs New Delhi ₹ 9.0 Lakhs. Mumbai ₹ 7.9 Lakhs Hyderabad ₹ 8.9 Lakhs Chennai ₹ 8.1 Lakhs Pune ₹ 8.3 Lakhs Noida ₹ 7.6 Lakhs Source Software Developer Salary based on Industry: Industry Salary IT Services & Consulting ₹8.2 Lakhs Financial Services ₹9.1 Lakhs Software Product ₹10.1 Lakhs Hardware & Networking ₹8.8 Lakhs BPO ₹6.9 Lakhs Internet ₹14.1 Lakhs Source 3. Fundamentals of Java Programming If you had taken computers in your school, then you probably know a bit about Java. Java is always one of the top computer programming courses in India program and it is quite a basic program that helps students get a glimpse of the complex world of programming. With online computer programming courses in Java, you should be able to develop foundational skills required for any software engineer which include solving real-world problems, designing different algorithms, and debugging. It is the most used programming language. This course is also heralded as the best course for computer science students. Projects and assignments in these courses allow students to apply their knowledge and skills to real-world scenarios, reinforcing their understanding of Java programming concepts. Given Java’s widespread use in the industry, mastering it with a computer science course specializing in Java provides students with a strong foundation to embark on a career in software development, application programming, enterprise software, mobile app development (Android), and other tech-related fields. Source There are various reasons behind Java’s popularity. Its ability to be platform-independent and object-oriented is one of the main reasons why it is widely used. There are many hard skills that are a prerequisite for Java  Developer such as the knowledge of OOPs, Spring Boot, APIs, Software Design, DevOps, JUnit, etc. Looking to boost your job prospects in the tech industry? Discover the best online computer courses for job readiness and elevate your skills to meet the demands of today’s digital workforce. 4. Web Development or Full Stack Developer If you are wondering which course is best for software job, this should be leading the software programming courses list The demand for Full Stack Developer is on the rise in the current world. A full stack developer is an individual who works both back-end and front-end for web development or app development. A course to become a Full Stack Developer would involve learning of HTML, JavaScript, CSS, Python, MySQL and so much more. Compared to some other specialized fields in software development, web development allows for a quicker entry into the job market. The nature of web development often requires a more practical, hands-on approach rather than extensive theoretical knowledge, enabling individuals to start working sooner. This is what makes this one of the easy software courses to get a job. Bureau of Labour Statistics (BLS) has reported that CAGR will grow to 13% by 2026. (Source) A full-stack developer is expected to have knowledge of both backend and front-end development. They should be equipped with the understanding of these to take the task forward efficiently. So to do the same, there are a set of hard skills which are required for a full stack developer. Some of the hard skills are- HTML, CSS, etc. JavaScript PHP Python Git SQL Web Architecture MongoDB ReactJS NodeJS MernStack Average Full Stack Developer Salary in India is ₹ 9.2 Lakhs Source Full Stack Developer Salary based on Locations: City Salary Bangalore ₹ 10 Lakhs Pune ₹ 9.7 Lakhs Mumbai ₹ 8.1 Lakhs Hyderabad ₹ 9.7 Lakhs New Delhi ₹ 8.3 Lakhs Kolkata ₹ 9.2 Lakhs Gurgaon ₹ 10 Lakhs Chennai ₹ 9 Lakhs Source Full Stack Developer Salary based on Experience: Experience Salary 1 Year ₹ 4.7 Lakhs 2 Year ₹ 6.2 Lakhs 3 Year ₹ 7.9 Lakhs 4 Year ₹ 9.7 Lakhs 5 Year ₹ 11.5 Lakhs Source Full Stack Developer Salary based on Industry: Industry Salary IT Services & Consulting ₹ 9 Lakhs Software Product ₹ 9.7 Lakhs Internet ₹ 11.1 Lakhs Financial Services ₹ 10.8 Lakhs BPO & KPO ₹ 7.5 Lakhs Source Also, check out our DevOps certification course to upskill yourself. 5. Google Cloud Platform Architecture Online programming courses related to Google Cloud are more related to the deployment of solution-based elements like solutions based on infrastructure elements like application services, networks, etc. It helps in the deploying of practical solutions which involve encryption keys, access management, etc. The global Google Cloud market is expected to grow to  USD 947.3 billion by 202, with a CAGR to grow at a rate of 16.3% (Source). The hard skills which are often required for a cloud architect are: Java Python AWS Data Storage Visualisation DevOps Programming Skills Data Skills If you play your cards right, this course can also be the best course for software job especially in roles that involve cloud computing, software development, or DevOps. As more businesses migrate their infrastructure and applications to the cloud, the demand for professionals skilled in cloud architecture and services is skyrocketing. Understanding Google Cloud Platform (GCP) or any other cloud provider’s architecture is increasingly essential for modern software development. 6. JavaScript JavaScript courses are highly pursued with many renowned institutions offering the best coding courses in India. It ranks quite high in the programming courses list due to its integral role in web development. It is an indispensable skill to have especially for aspiring developers seeking to create engaging user experiences and robust web applications. If you do not want to be a Full Stack Web developer, but still want to work on web development, then you may have to start off with JavaScript. It is important to know how JavaScript works and understand the fundamental concepts behind JavaScript. The course will teach you what are closures, IIFEs, Prototypal inheritances, etc. It will also help you to debug your project from your own home. You will be able to understand the source code of frameworks in JavaScript and build your own JavaScript library or framework.  JavaScript is known to be gaining popularity among professionals. There are certain hard skills which are required for its better implementation and some of them are mentioned below- Asynchronous programming JavaScript Instantiation Patterns Functional Programming Cross-Browser Coding Also, visit upGrad’s Degree Counselling page for all undergraduate and postgraduate programs. 7. Angular 6  If you want to amp up your game and build reactive and amazing web applications, then you have to master Angular 6. Angular 6 is a successor of the once-popular Angular.js and it will help you understand directives, components, routings, HTTP access, etc. The high scalability of the framework of Angular 6 is the reason behind its high demand. It is a Javascript framework used to develop web applications. It has built-in features of animations and https. It builds very smooth and highly testable websites and applications. It also makes use of its features and helps to dissolve any leakages by debugging. The growth for Angular Developers is predicted to grow by 31% by the year 2026. Regarded as one of the best course for computer science students, this course in Angular 6 offers the opportunity to acquire in-demand skills, capitalize on the framework’s features, and align oneself with the growing demand for proficient Angular developers in the job market. Enrolling in a course for Angular 6 allows developers to learn the framework’s core concepts, best practices, and advanced features. As technology evolves, continuous learning and staying updated with the latest versions of Angular can ensure sustained career growth and relevance. 8. Redux and React Redux and React are two major areas that any app developer should put emphasis on. If you are someone who wants to make your own app or want to work for a company and build an app, then make Redux and React your friends. After going for a course in React and Redux, you can learn how to develop different apps which get support from Webpack, ES6, and NPM. It will help you understand the core behind how React components are built and the different structure-based applications of Redux. Redux is basically used to maintain the state of an application. Because of the ability of the state management of the application, it is useful in optimising the performance of the application.  Whereas, React is used to create interactive applications for various platforms such as mobile, and web development. React also helps in creating composable user-friendly interfaces. This feature helps in creating reusable UI components and interfaces. It is a very powerful JavaScript library. These are some of the easy software courses to get a job. Courses in Redux and React are often considered valuable and potentially easier paths to secure a job in software development. eact and Redux skills are in high demand in the job market. Having a portfolio or demonstrating proficiency in these technologies can give job seekers a competitive edge in landing roles as front-end developers, UI/UX designers, or full-stack developers. Moreover, both React and Redux are continually evolving with updates and improvements. Engaging in a course ensures that individuals learn the latest best practices and features, keeping their skills relevant in a fast-paced tech landscape. 9. Android N Developer Are you someone who loves to see the new apps popping up in Google Play feeds? Do you want to learn to develop such an app on your own? Then, you can start your journey by learning how to build an app with Android 7 Nougat. By learning app development in Android, you can develop your own Android apps like WhatsApp and Uber. In online programming courses on Android App development, you will also learn how you can market your app easily on the internet. There is an extremely high demand for android developers in the market. It has not seen any dip. For the same reason, the android developers are paid good remuneration for their skills. The demand is not only at the experienced level but at the entry-level as well.  Learning Android N development through structured software programming courses provides a solid foundation for building Android apps, covering topics such as UI design, layouts, intents, data storage, APIs, notifications, and more. By acquiring skills in Android N development, individuals position themselves well to capitalize on the vast opportunities within the mobile app development industry. The developers build applications for the Android platforms. In order to build a smooth application, the developers are well versed with testing functions that help in debugging the applications. The developers are also well acquainted with the designing and maintaining of the applications. 10. iOS 11 and Swift Developer Most people know that Android and iOS use different mechanisms and hence, they have different ways of app development. If you are an Apple fan and wish to develop apps for iOS, then you have to go for Swift 4 and Xcode 9 to develop apps with ARKit and CoreML. By mastering Swift 4 and Xcode 9, you can become a professional developer for the iOS platform. You can build apps for organizations and become a freelancer taking up developer jobs. The iOs developers build robust models for the applications which are supposed to be run on the Apple systems. Through building new applications the developers modify the existing features and bring in new features, it could be extra storage space, better camera quality, etc.  The known hard skills which an iOS developer should be having are The Swift 3.0 language, Apple’s Xcode, Designing, etc. The iOS developers procure a high salary in the market. Ranging from 2.0 Lakhs to 13 Lakhs. (Source). The developers get competitive salaries and are highly in demand. 11. Node.js Developer If you wish to build real-world network-based applications, then Node.js can be a great start. By mastering Express, MongoDB, Mocha and other such software, you will be able to develop, test and finally deploy amazing production applications in real-time. You need to master these platforms first before you can take a turn to become a professional Node developer. Node is a vast field and you can expect to face a lot of challenges. Courses on Node.js will help you jump over these obstacles and hone your skills in Node.js. A Node.js Developer deploys and maintains the network applications. They need to be knowing how to work with servers as they manage the servers to connect the application with different servers. Along with this, the professionals should also be having knowledge of the backend development so they could connect the servers efficiently. 12. C++ and Unreal Engine Developer Course If you love both coding and programming, then C++ and Unreal Engine Developer course is just for you. An Unreal Engine is a famous tool in most modern gaming and they are still known to use the popular C++. C++, like Java, is quite a basic tool used to set up the foundation for computer science students. By mastering industry-standard C++, you will be able to develop your own games using the Unreal engine. You can be a novice too and yet gain amazing expertise from this course. A course in C++ programming combined with Unreal Engine development can significantly advance your career. Regarded as one of the best computer programming courses after 12th to choose from if you want to be a game developer, these courses empower individuals to enter the thriving gaming and simulation industry. By enrolling in a C++ and Unreal Engine Developer Course, individuals gain comprehensive knowledge of both programming and game development. Such courses cover C++ fundamentals, object-oriented programming, memory management, Unreal Engine’s architecture, game mechanics, graphics rendering, and optimization techniques. 13. Master Jenkins If you are interested to learn about Master Jenkins, then you should opt for a course in Master Jenkins. It will help you to understand the Jenkins build pipeline, how to set it up, continuous inspections as in building, testing and static analyses and then continuous deployment which includes staging and production. So, overall, you get quite a good look into Master Jenkins and how it works. Opting for a course in mastering Jenkins offers a comprehensive understanding of this powerful automation tool widely used in software development. Within the Jenkins build pipeline, learners explore various stages involved in software development, including building, testing, and performing static analyses on the codebase. Understanding how to automate these processes within Jenkins ensures efficient and reliable software development practices. By comprehensively studying Jenkins through this computer science course, individuals acquire practical knowledge and hands-on experience in orchestrating and managing the complete software delivery lifecycle. This knowledge proves invaluable in streamlining development processes, increasing efficiency, and maintaining code quality while significantly reducing manual intervention. 14. Docker Mastery A recent trend has shown that many techies are trying to learn Docker Mastery, the complete toolset. With the right course, you can actually get deep into Docker Mastery and understand the ‘whys’ of it. You can learn docker skills easily and fast once you enroll yourself in a proper course. Docker is nothing but online containerisation for the platform. It reduces the need for more infrastructure. This reduction in the infrastructure basically helps in reducing the cost. Docker can be used for version control on the platform. Docker Mastery courses serve as great programming courses. They cover Docker fundamentals, container management, Dockerfile creation, Docker Compose for multi-container applications, networking, storage, security best practices, and integration with orchestration tools. Overall, mastering Docker through a dedicated course equips individuals with the knowledge and skills needed to leverage containerization technology effectively. It enhances productivity, promotes consistency in software development practices, and opens doors to various career opportunities in the rapidly evolving landscape of software development and IT infrastructure. 15. Cyber Security Course Most computers, mobile phones, and other such ‘smart’ devices are connected to the internet. When it comes to the internet, there is always some kind of harm – from malware and viruses to attacks from remote hackers. Learning how you can secure desktops, laptops, and smart devices against such threats as viruses, security thieves, hackers, trackers, etc., is an immensely useful tool. You can become an expert in Cybersecurity in different operating systems like macOS, Linus, iOS, Android, and Windows. Now that everything has turned online the security for keeping the data safe is a pertinent concern. Cyber security keeps the data safe on internet-connected devices from any unforeseeable damages or theft. To keep the security intact is not an easy task and requires specially trained professionals. With the rise of the online lifestyle, the need for cyber security professionals has also increased. There are many online programming courses that provide an opportunity to educate oneself on cyber security. 16. M.Sc. in Computer Science If you wish to research computer science in general, then it is important to go for a Ph.D. in computer science. However, you will not be allowed a Ph.D. unless you gain a Master’s in computer science. With this course, you can get a PG Diploma in Full Stack Development or a PG Diploma in Software Development, Blockchain. For the Master’s degree, you will be introduced to different research topics and understand different research methodologies which will adequately prepare you for our Ph.D. level studies. You may have to present a dissertation at the end of this course as well. Pursuing a Master’s in Computer Science is a smart move in this current time and the same was predicted by the Bureau of Labour Statistics (BLS) which predicted the 11% job growth in computer and information technology occupations over the next 10 years. Also if someone is already in the computer science industry and seeing stagnation in their job promotion should definitely go ahead and pursue masters. As the MSc. in Computer Science will open job opportunities for them at the higher hierarchy, 17. PG Diploma in Software Development Specialisation in Blockchain Blockchain development is slowly gaining a lot of pace in the tech world. However, it is important to integrate the growing blockchain technology with the right software so that companies and organizations could use them and fit it into their system. Hence, software developers dealing with blockchain are in high demand. In this course, you will learn the basics of Object-Oriented Programming, algorithms, and data Structure. Along with that, you will start learning about software engineering frameworks and server-side development. Finally, you will be entering into blockchain development in JavaScript, Ethereum, and Hyperledger. The blockchain domain is expected to grow at a CAGR of 33.4%. And is expected to reach US$ 55.2 Bn by 2032. (Source). Some of the hard skills which are required for blockchain are- Cryptography Data Structures Smart Contracts Programming Language Security  Network There are many job roles that are available in the blockchain industry, such as- Blockchain Developer Blockchain Project Manager Blockchain Solution Architect Blockchain UX Designer Blockchain Legal Consultant Today blockchain is seeing a rapid demand so it is advisable to pursue a career in blockchain without any delay. Today there are many options to learn programming online and blockchain courses are no behind. 18. Executive Program in Blockchain Technology Management Just learning about blockchain technology is not always enough. It is important to use blockchain in a way that will be beneficial to the organization. That is where Blockchain Technology Management comes. For managing blockchain technology, you do not only need to learn about blockchain technology but you should also possess planning skills, qualitative analytical skills and other decision-making power regarding blockchain network. In this course, you will be learning about the blockchain networks and architecture, blockchain delivery systems and Blockchain future prospects as well. Overall, an Executive Program in Blockchain Technology Management equips executives with the knowledge, skills, and strategic insights needed to lead blockchain initiatives, drive digital transformation, and leverage the potential of blockchain technology for business growth and innovation. Average Blockchain Developer Salary in India is ₹ 9.3 Lakhs Source Blockchain Developer Salary based on Locations: City Salary Bangalore ₹ 9.1 Lakhs New Delhi ₹ 7.1 Lakhs Mumbai ₹ 7.1 Lakhs Hyderabad ₹ 7.1 Lakhs Pune ₹ 6.3 Lakhs Chennai ₹ 6.6 Lakhs Noida ₹ 11.8 Lakhs Ahmedabad ₹ 5.6 Lakhs Source Blockchain Developer Salary based on Experience: Experience Salary Fresher ₹ 7.1 Lakhs 1 Year ₹ 7.6 Lakhs 2 Year ₹ 7.4 Lakhs 3 Year ₹ 9.9 Lakhs 5 Year ₹ 12.9 Lakhs Source Blockchain Developer Salary based on Industry: Industry Salary IT Services ₹ 8.6 Lakhs Internet ₹ 16.2 Lakhs Software Product ₹ 13.8 Lakhs Financial Services ₹ 7.9 Lakhs KPO ₹ 9.6 Lakhs Source 19. Master of Science in Data Science Big Data analysis runs simultaneously with data science and machine learning. The combination of these three is shaping the world and preparing it for a new future. Data scientists are often required by big tech companies to examine data, both structured and unstructured, to derive insight from it. If you enter a course of Data Science, you will have to deal with machine learning, business analytics, Data engineering, business intelligence and Natural Language Processing. A capable data scientist with relevant certificates and skills backing them up can make a great mark in the world of modern technology. The Data Science market is expected to grow to $79.7 billion by 2030, witnessing a CAGR of 33.6% from 2021 to 2030. (Source). The following hard skills are the most required as a data scientist.  Statistics Programming  Coding Predictive Modelling Data visualisation Deployment Today there are many options to learn and educate oneself. upGrad’s MSDS comes under one of the best computer programming courses. Average Data Scientist Salary in India is ₹ 14.4 Lakhs Source Data Scientist Salary based on Locations: City Salary Bangalore ₹15.5 Lakhs New Delhi ₹13.6 Lakhs Mumbai ₹13.2 Lakhs Hyderabad ₹14.8 Lakhs Pune ₹12.8 Lakhs Chennai ₹13.3 Lakhs Noida ₹13.7 Lakhs Gurgaon ₹14.1 Lakhs Source Data Scientist Salary based on Experience: Experience Salary 1 Year ₹9.5 Lakhs 2 Year ₹10.5 Lakhs 3 Year ₹11.6 Lakhs 5 Year ₹16.4 Lakhs 8 Year ₹19.9 Lakhs Source Data Scientist Salary based on Industry: Industry Salary IT Services ₹13.2 Lakhs Internet ₹18.3 Lakhs Software Product ₹16.6 Lakhs Financial Services ₹15.1 Lakhs KPO ₹15.3 Lakhs Source Featured program for you Master’s Degree in Data Science from LJMU 20. PG Diploma in Machine Learning and AI Since more and more homes are getting intelligent devices like Alexa and Google Home, Machine Learning and AI are becoming more and more relevant. Machine Learning is a way in which machines can learn from previous data or repeated data and act accordingly. It is quite an evolution in the world of machines and includes introducing learning patterns in machines through the use of prior programming. Alexa’s recommendations based on previous recommendations could be a good example of machine learning. It is clear that machine learning has become quite important in the modern world. This course on machine learning covers a wide range of topics which include in-depth machine learning and deep learning, use of statistics and exploratory data analytics, reinforcement learning and deployment projects. Overall, with the help of this course, you can develop your machine learning capability well. Average AI ML Engineer Salary in India is ₹ 11.6 Lakhs Source AI ML Engineer Salary based on Locations: City Salary Bangalore ₹9.9 Lakhs New Delhi ₹6.9 Lakhs Mumbai ₹10.3 Lakhs Hyderabad ₹9.3 Lakhs Pune ₹9.4 Lakhs Chennai ₹4.7 Lakhs Gurugram ₹6.0 Lakhs Kolkata ₹8.2 Lakhs Source AI ML Engineer Salary based on Experience: Experience Salary Fresher ₹7.5 Lakhs 2 Year ₹8.9 Lakhs 3 Year ₹11.1 Lakhs 5 Year ₹13.9 Lakhs Source AI ML Engineer Salary based on Industry: Industry Salary IT Services ₹10.3 Lakhs Internet ₹12.3 Lakhs Software Product ₹7.8 Lakhs Financial Services ₹14.2 Lakhs KPO ₹12.1 Lakhs Source 21. Advanced Certificate Programme in Machine Learning – IIT Delhi Here’s another Machine Learning program on upGrad offered by IIT Delhi, one of the most prestigious and premier institutes in India. The course is designed for freshers, mid-level managers, and senior executives so they can learn to be industry leaders. The 7-month course requires students to take a 40 minute entrance test on programming and mathematics; the resulting test score forms the basis of their being shortlisted. Anyone with a bachelor’s degree in engineering or computer science is eligible to apply for the  course.  There are 20 live sessions included across the 30-week IIT Delhi program that covers 16 data science subjects taught by world-class IITD faculty to help students build ML capabilities and lead functional teams.  Sounds like an opportunity you don’t want to miss, doesn’t it? Explore the IIT Delhi program here today!  Conclusion The world of technology is always evolving. It is important for you to get on top of the game and update yourself with the changes to remain employable in the current market. Hence, with the help of these best computer programming courses in India, you can remain a master in your technical skills as well as get jobs in big tech firms too. Just opt to learn to program online and see your skills improve every day. Remember that signing up for programming courses enables one to foster a habit of continual improvement and self-motivated learning. They offer flexibility in learning schedules, allowing individuals to balance their professional commitments while upgrading their technical skills. By regularly engaging in online programming courses, individuals not only expand their technical knowledge but also sharpen problem-solving abilities, critical thinking, and creativity—attributes highly valued in tech firms. Additionally, earning certifications or completing recognized courses can boost credibility and enhance one’s resume, increasing the chances of securing interviews and job offers in esteemed tech companies. Discover the best computer programming courses for job salary and career advancement. Ideal for beginners, these top-rated courses cover essential languages and skills, setting you on a path to high-paying tech jobs. Start your programming journey with the best programming courses for beginners available today.

by Kamal Jacob

16 Jul 2024

Blogs

60453

In my experience, becoming an investment banker has been both tough and rewarding. I was wondering how to become an investment banker. It’s all about hard work and skill building. Despite the tough job, there’s enormous potential to grow personally and professionally. As I’ve worked in finance, I’ve seen firsthand how important it is to have good analytical skills, be persuasive, and communicate well when helping clients with their finances.  Check out our free courses to get an edge over the competition. When I say investment banking is a challenging career, I mean that it may sometimes cost your sleep and sanity as you crunch numbers, but keep in mind – you’ll be rewarded handsomely if you’re good at what you do. As you help your client or company succeed financially, you will undergo immense personal growth and receive gratifying monetary benefits with steady career development. Once you establish yourself as an investment banker, various more prominent careers in finance await you for a more stable, more rewarding, and relatively relaxed occupation in your later life.  You can consider doing our Management Essentials Bootcamp if you are interested. As an investment banker, I’ve helped clients raise money and mergers. It’s a challenging job, but it’s also fulfilling and can lead to a successful career.  Who is an Investment Banker? An investment banker is a finance expert who manages the finances and investment decisions of a company, a bank, or a financial institute. It is one of those professions where merely having a degree does not suffice – you need a knack for numbers and real-life experience. The job role incorporates duties like raising capital, administer securities, investments, and fundraising from the capital markets. Investment bankers also create vital financial strategies for mergers and acquisitions and asset management.  How long will it take to become an investment banker?  When wondering how to become an investment banker, it’s often okay to think how long it will take to become one. It usually takes to become an Investment Banker is about 4-6 years. Usually, candidates are recruited after graduation and preferably post-graduation in relevant courses or subjects.  Eligibility criteria for becoming an Investment Banker  The eligibility criterion for the role of investment banker varies across sectors and companies. While an FMCG company can be assumed to offer the job to a B.Com graduate, top financial institutes prefer MBA (Finance) graduates. Apart from the educational qualification starting from graduation and going as high as Chartered Accountant, in-depth knowledge of business, finance, economics, and maths can give you an edge over regular candidates with no background in business and finance. This article is going to give an overview of how to become an investment banker. 1. Bachelor’s degree Finance/Accountancy/Commerce graduates can find entry-level job opportunities in investment banking. For instance, graduates can join as an intern at investment/brokerage firms or joining a bank/financial institute as a Junior Analyst. However, as a graduate, you have to work your way up the corporate ladder through hard work, diligence, and performance. While this might seem like a suitable entry pathway to investment banking, the lack of specialised training, higher qualification, and experience can hold you back from bagging high-profile and well-paying job roles in this domain. The average salary for an intern in the investment banking/ venture capital/ private equities company is ₹4.9 Lakhs per year). The interns get practical experience in the job. They get to be mentored by the seniors and understand the know-how of the industry. They see how real-life transactions happen, and learn the art of negotiation and persuasion. Featured Program for you: Business Analytics Certification Programme 2. MBA (Finance) MBA (Finance) is one of the widest avenues for entering into the IB Industry. Since this postgraduate course covers all vital disciplines such as business management, accounting, marketing, commercial acumen, finance & financial analysis, it grooms students for an investment banking career. Plus, learners get ample opportunities to network with peers and industry experts. Equipped with an MBA (Finance) degree, candidates can land lucrative roles in banking, financial services, insurance, fintech, and startups. MBA with finance specialisation is a very strong field of study as it opens many doors to enter into various industries such as investment banking, Research Analyst, Asset Management, Equit Management, Financial Consulting, etc.  Finance is a domain which is a core of any company, for the same experts and experienced professionals are bestowed with the tasks of  handling the finance portfolio. And this is reflected in the compensation the finance professionals get. An investment banker is supposed to have a very strong finance background. 3. CFA For a Chartered Financial Analyst, making a way into the investment banking domain is a cinch. Since your educational qualification already opens up the gateway to the IB industry, you can find suitable employment prospects in reputed banks, financial institutes, investment firms, brokerage firms, insurance agencies, and management consultancies. CFA is not going out of demand in the coming future rather it is going to be the most demanded job profession in coming. The need for financial experts is growing and the same is being reflected in the competitive salary these professionals procure.  The following hard skills are of importance in the CFA field- Modelling  Analytical  Decision making  Problem Solving Mathematical 4. CA Chartered Accountant is yet another one of the preferred qualifications for working as an investment banker. As a CA, the candidate is well trained in Finance, Money Markets, Equities, Securities, Mergers & Acquisitions, IPO listing, and Law, among others. This helps them to lock and load for working in banking and non-banking institutes as an investment banker. The scope of a chartered accountant is increasing. The reasons for the demand are many such as startups are coming up in the market, there are more taxpayers and the government is coming with new regulations and policies. So to manage the accounts a CA is entrusted with responsibilities. The following hard skills are a prerequisite for becoming a chartered accountant- Accounting Regulatory Standards Data Analysis Problem Solving Attention to detail 5.Internship:  Wondering, “how do I become an investment banker?” get your internships straight! There are possibilities of finding investment banking internships on internet job sites, bank websites, campus placements, networking, and recommendations for HR consultancies. Internships in investment banks may last from two months to two years. At the same time, apart from financial training you can learn to acquire better communication, presentation and negotiation skills. If you do well during your internship, you may get a job offer to be an investment banker on permanent terms.  6.Networking:  Career networking is a core strategic aspect of career advancement for an aspiring investment banker. Networking entails actively interacting with professionals in the industry by attending conferences, workshops, and money related events.    Networking with established professionals allows for gaining knowledge and insights into their experiences and industry trends. Networking improves visibility in the finance world and creates pathways to various jobs and collaborations. A cultivated network can play a vital role in career development and the constant updates on investment banking flow.  7.Making a Good Impression:  In the fiercely competitive investment banking field, leaving a good, memorable impression is vital. If you’re thinking about “how can I become an investment banker”, making a good impression is paramount. This goes beyond academic qualifications to developing strong relationship-building skills, communication expertise, and professionalism. Good investment bankers are able to explain complicated financial ideas succinctly.    The capability of performing interviews well, presenting ideas convincingly and working harmoniously with fellow employees and clients gives a positive image. The first impression is very important not only during job interviews but also in everyday relations with industry, building trust and suspension.  8.Licensing:  In specific regions, licensing requirements can include passing different exams or obtaining certain certifications. To illustrate, in the United States of America, professionals dealing with security transactions must take both Series 7 and Series 63 assessments.    Such licenses are necessary to meet the regulatory standards and directives set by financial authorities. The issuance of licenses makes it possible for investment bankers to trade securities legally, provide advisory services, and perform other financial operations. Staying abreast with licensing requirements and acquiring the necessary certifications is essential in dealing with the regulatory environment of investment banking.  Investment Banker Required Skills Apart from the educational qualifications, there are certain skills that are needed for becoming an investment banker, such as:  1. Analytics Analytics skills are crucial in the investment banking industry. Be it finance modelling or fiscal research, an analytical mind frame can take you places not only during getting recruited but also towards building a progressive career in this field. Thus, it would not be a bad idea to enrol in a short-term Business Analytics certification course. The skill of data analysis, research, visualisation of data, critical thinking and problem solving constitutes the analytical skills. These are important skills to be had for a professional. It is the ability to segregate the bigger problem statement into smaller categories and then approach these problem statements with a strategy. Investment banking in India and abroad demand these analytical skills. 2. Calculative skills A job in banking and finance can never be secure until you have strong mathematical skills. Since investment banking experts spend a significant amount of time playing with numbers, calculative skills must be your strong suit.   Also, visit upGrad’s Degree Counselling page for all undergraduate and postgraduate programs. 3. Finance knowledge  From basic accounting like maintaining a balance sheet to creating Profit & Loss statements, investment bankers must be proficient in basic finance skills. Financial knowledge requires someone to be held responsible for multiple tasks such as accounting, financial management, etc. Along with the hard skills certain soft skills are also required such as communication, interpersonal, etc. 4. IT Skills When we say IT skills, it means IB professionals must be familiar with tools like Excel and PowerPoint. ERP, SQL. It also pays off to have a fundamental knowledge of Blockchain and APIs. Along with the other skills in IT the professionals should also be having skills in data analysis, project management and program management. Is it hard to become an investment banker?   Yes, it can indeed be an overwhelming process to turn one into being a professional investment banker. It needs robust educational qualifications, which sometimes have not only a degree but additional certificates like MBA or CFA.    The industry requires high analytical skills, financial competency, and a strong thriving in an environment that is dynamic and competitive. It is essential to obtain internships and develop a strong professional network. The work is challenging, and the need for constant learning has to go hand in hand with networking, which makes the road to becoming an investment banker challenging and competitive. Education, the right experience, and networking are often success factors.  For individuals seeking a dynamic and intellectually stimulating career in finance, investment banking emerges as a beacon of allure, beckoning with the promise of professional growth, substantial rewards, and intellectually challenging work. But before embarking on this exciting journey, it’s crucial to understand the investment banker degree, investment banking courses, how to become an investment banker in India, and the dedication required to navigate this competitive landscape. Unveiling the Allure: Why Pursue Investment Banking? Investment banking offers a multitude of compelling reasons to attract aspiring professionals. At the forefront lies the unparalleled opportunity for professional growth and advancement. As an investment banker, you’ll be at the heart of high-profile deals and transactions, gaining invaluable experience and expertise in areas like mergers and acquisitions, capital markets, and financial advisory. This exposure cultivates a razor-sharp financial acumen and propels you towards leadership positions within the industry. Furthermore, investment banking careers are renowned for their lucrative financial rewards. Competitive base salaries are often supplemented by performance-based bonuses that can significantly amplify your earnings. Top performers within the industry can expect six-figure salaries, with bonuses sometimes reaching into the millions. This potential for financial success makes investment banking an attractive proposition for many ambitious individuals. Beyond the financial rewards, investment banking fosters a dynamic and intellectually stimulating work environment. Constantly challenged to solve complex problems and think critically, you’ll be at the forefront of innovation and deal-making, strategizing solutions for some of the world’s most prominent corporations and institutions. This intellectually rigorous environment keeps you engaged and pushes you to continually expand your knowledge and skillset. Advantages of Becoming an Investment Banker  As we mentioned before, investment banking is a lucrative career choice. This is the perfect fit for you if you can envision your typical day to look like this – meeting with high profile clients, working on pitch books, preparing offers, running fiscal projections, and identifying newer avenues for wealth generation.  The average base salary for an Investment banker in India is ₹11,94,746. Investment bankers can expect a bonus of 40-80%, depending on their organisation’s financial performance per fiscal year. While the initial years in this profession are pretty rewarding, within 4-5 years, the potential of this job increases exponentially.  Aside from the immediate monetary benefits, there are several other advantages of becoming an investment banker.  Personal growth  As you work in this sector, you will realise each day is a learning curve and before you call it a day, there is a new skill, knowledge or expertise under your sleeve. Working in this fast-paced environment will boost your personal growth and help you perform better in every walk of life. The profession of an investment banker brings a lot of added perks to one’s life. The good professionals get hired by good companies with higher salary growth. They can make their career not only nationally but internationally as well. Professional Potential  Investment banking offers quick, professional advancement. Most companies reward investment bankers with hefty bonuses and numerous other perks for their performance, hard work and diligence. As networking is a crucial aspect of investment banking, you make many important connections for life. Investment banking in India brings a lot of potential to one’s career. Professionals having good experience and apparent skillsets can get a chance to enter into the C Suite of a company as well. Building self-esteem Once you establish yourself as a credible and trustworthy professional, you will be respected by your seniors, colleagues, clients, and contacts. They will always look up to you for guidance and direction in financial matters. This will serve as a boost for your self-esteem, continually pushing you to do better.  What Do Investment Bankers Do? Investment Bankers Job Description Investment bankers play critical roles in the financial world, which immerses them as interfaces between companies and financial markets. Their duties also encompass a wide range of banking products and services that allow customers to source for finance, develop stimulating decisions, and conduct involved transactional activities. In the context of investment banking, their roles can be elaborated as follows:   Capital Raising: Investment bankers play a critical role in helping companies raise capital through IPOs, bond issuances, or private placements. They organize such deals to maximize the client’s financial status.   Mergers and Acquisitions (M&A): Investment bankers counsel clients in mergers, acquisitions, or divestitures. They will analyze the financial implications, negotiate terms, and assist in executing strategic transactions such as mergers and acquisitions.   Advisory Services: They advise clients on strategic financial issues, including capital structure optimization, shareholder value enhancement, and challenges in Venture Capital. This can be done by assessing prospective investments, divestitures, or restructuring projects.   Risk Management: Investment bankers help clients manage financial risks through hedging strategies for currency fluctuations, interest rate changes, and commodity prices. This allows clients to protect their financial positions under volatile markets.   Financial Modeling and Analysis: Investment bankers use advanced financial models to evaluate and predict the consequences likely to result from different economic transactions. This involves carrying out valuation metrics, conducting due diligence, and assessing the financial implications of strategic decisions.   Client Relationship Management: Relationship with clients is one factor contributing to an investment banker’s responsibilities. They prove to be reliable counselors, knowing the needs of customers and coming up with financial solutions customized for specific business goals.  On the whole, an investment banker is responsible for most of the finance manager for an organisation. Their key goal is to raise the required funds for operations and growth, make investments and assure financial security, and improve the overall financial portfolio of the company. However, investment bankers are not liable for any decision-making – they act as expert financial guides to the senior management. Thus, investment bankers must possess a mélange of attributes, including the right educational qualifications, skill-set, foresight, network, and a tad more than sheer luck to succeed. There are certain hard skills that are required to be an investment banker- Mathematical skills Analytical skills Communication Project Management Problem- Solving Negotiation Persuasion Charting Your Course: The Prerequisites for Success While the allure of investment banking is undeniable, the path to entry is demanding and requires meticulous preparation. If you are wondering how do I become an investment banker,  the foundation often begins with a relevant investment banker degree in finance, economics, or a related field. These programs equip you with the core knowledge and analytical skills necessary to navigate the complexities of the financial world. Investment banking courses, both during your degree and as specialized programs, can further enhance your skillset. Look for courses that delve into financial modeling, valuation techniques, investment analysis, and mergers and acquisitions, providing practical knowledge directly applicable to the industry. How to become an investment banker after 12th or without a degree? Investment banking courses after 12th are also available for those seeking early exposure to the field. These programs introduce you to fundamental financial concepts and prepare you for the academic rigors of a relevant degree program. How to become an investment banker in India involves navigating a competitive landscape. Earning a master’s degree in investment banking (MBA) in Investment banking or pursuing professional certifications like the Chartered Financial Analyst (CFA) designation can significantly enhance your candidacy and demonstrate your commitment to the profession. Getting into investment banking often requires relevant internship experience. Seek internship opportunities at investment banks or financial institutions to gain practical exposure to the industry and showcase your skills and work ethic. These internships can also serve as valuable networking opportunities, connecting you with industry professionals who can provide guidance and mentorship. Investment banking certification programs like the CFA can elevate your qualifications and demonstrate your in-depth understanding of financial markets and analysis. While not mandatory, these certifications can give you a competitive edge in the job market. Investment banking courses with placement can be a valuable option, as they often partner with financial institutions to help graduates secure employment opportunities. However, thorough research is crucial to ensure the quality and reputation of such programs. The Best Investment Banking Courses are those that align with your specific career goals and learning style. Research course content, faculty credentials, and industry partnerships to identify programs that provide the most relevant and valuable learning experience. How much do Investmenk Bankers earn in India? Average salary of investment banker salary is Rs. 17.2 lakhs per annum.   Various factors come into play while deciding investment banker salary in India. Salary based on location City Salary New Delhi 20 Lakhs Pune 20 Lakhs Mumbai 15 Lakhs Bangalore 9 Lakhs Chennai 8 Lakhs Hyderabad 10 Lakhs Gurgaon 15 Lakhs Noida 14 Lakhs Salary based on experience Experience Salary 2 Year ₹ 7.9 Lakhs 3 Year ₹ 11.6 Lakhs 4 Year ₹ 12.7 Lakhs 5 Year ₹ 13.8 Lakhs Salary based on industry Industry Salary IT Services 4.4 Banking 15.5 Consulting 48.6 Financial Services 24.4 Management 6.8 Source The Road Ahead: Challenges and Perseverance The journey to becoming an investment banker is not without its challenges. Investment banking hours are notoriously long and demanding, often requiring significant overtime and weekend work. This demanding schedule necessitates exceptional time management skills and the ability to thrive in a fast-paced environment. Despite the challenges, the potential rewards and the opportunity to be at the forefront of the financial world make investment banking a compelling career choice for many. With dedication, perseverance, and the right qualifications, you can navigate the competitive landscape and carve your own path to success in this exciting field. The right course to become an investment banker  Aspirants can opt for the following courses to build a fruitful career in investment banking:  MBA in Digital Finance & Banking upGrad, along with the O.P. Jindal Global University(JGU), offers an MBA degree in Digital Finance & Banking, nationally recognised and internationally ranked as an Institute of Eminence. This industry-oriented course is suitable for candidates aspiring to work in the finance domain. The university offers a 1-week on-campus immersion program to help aspiring candidates get the classroom experience before admission. Apart from online lectures, students also work on case studies, assignments and participate in offline BaseCamps to gain practical experience.  MBA Degree from Liverpool Business School with Specialization in Finance With this course, you can get a dual alumni status – an MBA Degree from Liverpool Business School, UK and PGP in Management from IMT Ghaziabad. Recognised by World Education System (WES), this course is especially suitable for students interested in working abroad. Learners work on more than ten case studies and simulations from Harvard Business Publishing.  How upGrad MBA(Finance) degrees help? upGrad courses are designed to groom students for the finance and banking industry. They get hands-on learning experience delivered by trained instructors from top institutions. Not just that, upGrad ensures that students enjoy real-world exposure by connecting with industry experts and mentors. Each course includes mock interviews, resume building sessions, and 360-degree career assistance to all learners.  Other courses suitable for the investment banking industry are: Bachelor of Commerce (B.Com) Hons. Bachelor of Arts (BA)  in Finance/Economics Bachelor of Business Administration (BBA) in Finance Chartered Financial Analyst (CFA) Programme Conclusion In my experience, I’ve learned that understanding “how to become an investment banker“ is crucial for aspiring professionals. It’s not just about academic qualifications but also about acquiring the right skills and knowledge. Starting with an undergraduate degree in finance or related fields is a good step. If you are wondering how to become an investment banker with no experience, gaining relevant experience through internships or entry-level positions in financial firms is essential. Networking and building connections within the industry can also open doors to opportunities. Pursuing advanced degrees like an MBA can further enhance your credentials. Ultimately, it’s about dedication, hard work, and continuous learning that will pave the way to a successful career in investment banking. 

by Kamal Jacob

15 Jul 2024

Blogs

20092

In my experience, the term “brand” is often tossed around in business and marketing without a deep understanding of its true essence. To truly drive business growth, appreciating the significance of a brand and delving into what the brand management process entails, specifically “what is strategic brand management process,” has been crucial for me.  A brand extends beyond mere logos or symbols; it encapsulates how people perceive a product, individual, or company. It’s about evoking sentiments and establishing emotional connections with consumers, distinct from products that merely fulfill needs.  Consider Apple an exemplary brand not solely due to its products but for the values and emotions it represents. In my journey, I’ve found that brands, intangible in nature, are molded by perceptions, and brand management is the process of carefully shaping these perceptions. Essentially, the brand management process revolves around strategically curating how your brand is perceived in the market.  Intrigued?  Dive in to get the bigger picture. Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Explore our Popular MBA Courses Master of Business Administration from Golden Gate University Master of Business Administration (MBA) Liverpool Business School MBA from Deakin Business School MBA in Digital Marketing from Dekin University Executive MBA from SSBM View all MBA Courses What is brand management? Brand management is a marketing process of building and managing a better brand image. Over time, it involves techniques and strategies to increase a brand or product line’s perceived value. The primary aim of brand management is to add value to a brand by enabling the price of products to go up while building a loyal customer base through solid brand awareness and positive brand associations.  Effective brand management helps an organisation or company differentiate its products from competitors, attract more customers, and build a better relationship with the target market. The importance of strategic brand management cannot be overstated. It plays a crucial role in establishing and maintaining a positive brand image, which is fundamental for building brand equity. Strategic brand management helps differentiate a brand from its competitors and is essential in fostering customer loyalty and trust. By carefully planning and executing brand strategies, businesses can effectively manage how they are perceived in the marketplace and ensure long-term success. What are the key Functions of Brand Management? Strategic brand management is key to driving positive brand awareness and strengthening customer relationships. But how? Here’s a list of brand management functions: Identifying the target market and the factors that influence their purchasing behaviour Building a brand identity that aligns with the market image of the brand and accommodating new brand identity needs from time to time Developing a brand message that resonates with the offerings’ value proposition and the needs of the target market Communicating the brand message to the target customers and handling brand communication in the market Building brand equity and measuring it from time to time What are the four steps involved in the Strategic Brand Management Process? Strategic brand management revolves around building brand equity and ensuring its growth over time. Therefore, the brand management process involves the planning, executing, and controlling marketing and branding strategies, including activities to promote brand equity building, measurement, and control. The four main steps in strategic brand management process : Identification and establishment of brand positioning and values Design and execution of brand marketing programmes Measurement and evaluation of brand performance Growth and sustenance of brand equity 1. Identification and establishment of brand positioning and values Brand positioning plays a critical role in communicating a brand’s unique value to its customers and dictates customer preferences and buying behaviour. As a result, it serves as the basis for customer loyalty. Therefore, the first step of a strategic brand management process entails a clear understanding of what a brand should represent and how it should be positioned with competitors. It usually involves the following concepts: Mental maps: A point-of-view perception of the different brand-linked associations in the consumer’s mind. Points of parity: Convincing customers that an offering similar to a competitor makes the brand good enough for inclusion in the category. Points of difference: Convincing consumers that the benefits they associate with a brand would not be found in a competitor brand. Brand mantra: A short phrase capturing the brand spirit. Core brand associations: Attributes that best characterise a brand. The frame of reference: Recognising the target market and identifying the nature of competition. 2. Design and execution of brand marketing programmes Once the brand management team has figured out the positioning strategy, the next step involves planning and implementing marketing programmes to position the brand. The steps involved here are as follows: Creating brand elements: Brand elements refer to the brand names, logos, symbols, URLs, taglines, packaging, etc., that identify and differentiate a brand from its competitors. Customers associate most with brand elements, facilitating brand awareness and associations. Choosing brand marketing activities: Integrating brand management activities create favourable and strong brand associations. Tapping secondary associations: This involves linking the brand to characters, countries, sporting and cultural events, distribution channels, and the like to improve the brand equity. 3. Measurement and evaluation of brand performance Measurement and evaluation of brand performance are essential to understand the impact of various brand marketing programmes. It involves developing and implementing a system to measure brand equity or social value. To implement a brand equity measurement system, marketers need to complete the following steps: Brand auditing: A brand audit is an overall evaluation of the brand’s current market position with respect to its competitors. Conducting a brand audit involves an assessment of the strengths and limitations of the brand and suggesting ways to improve brand equity. Brand tracking: Brand tracking studies directly collect brand-related information from consumers over time. It helps measure a brand’s current health regarding consumers’ perception and usage. Brand equity management system: It refers to a set of tools and research processes designed to identify the sources and consequences of brand equity. It enables marketers to develop the best possible tactics for building, measuring, and managing brand equity.  4. Growth and sustenance of brand equity Once the brand equity has been built, the real challenge is sustaining and expanding it overtime to ensure that the brand grows. It is a continuous process and involves the following steps: Establish brand architecture: Defining the brand architecture means setting down general guidelines about the brand structure, brand elements, and branding strategy. It includes brand portfolio and brand hierarchy. Brand portfolio lists the different brands a company has to offer, and brand hierarchy is the number and nature of unique and common brand elements across the firm’s products. Manage brand equity in the long run: It involves marketing decisions that will affect the brand equity in the long run and determine the success of future marketing programmes. Reinforce and revitalise: The ultimate step to ensure the growth and sustainability of brand equity is to make the best possible tactical decisions to ensure that a brand continues to enjoy its sources of equity. It involves brand reinforcement to convey the brand image to consumers consistently and brand revitalisation to either recapture lost sources of brand equity or identify and establish new ones. Read Our Popular Articles Related to MBA Financial Analyst Salary – Freshers and Experienced Top Interview Questions and Answers for HR MBA Marketing Career Options in US Best Career Options In USA After MBA In Human Resource Top 7 Career Options in Sales Highest Paying Finance Jobs in the US: Average to Highest Top 7 Career Options in Finance in the USA : Must Read Top 5 Marketing Trends MBA Salary in USA [All Specializations] .wpdt-tc-F44336 { color: #F44336 !important;} What is the difference between Brand Management & Brand Marketing?  Here’s a concise comparison between Brand Management and Brand Marketing  Parameters  Brand Management  Brand Marketing  Time Horizon  Long-term perspective, focusing on sustained brand equity.  Short to medium-term perspective, emphasizing immediate results.  Goal  Building and maintaining brand equity, loyalty, and perception.  Generating immediate sales, creating awareness, and driving conversions.  Activities  Brand strategy, positioning, and maintaining overall brand health.  Advertising campaigns, promotions, and tactical marketing efforts.  Audience Relation  Establishing a lasting relationship with customers for brand loyalty.  Creating a direct impact on the target audience for quick response.  Performance Metrics  Metrics include brand equity, customer loyalty, and perception studies.  Metrics involve sales figures, campaign reach, and short-term ROI.  Approach  Strategic and holistic, considering long-term brand evolution.  Tactical and focused on achieving specific, short-term objectives.  What is the importance of Innovations in Brand Management?  In today’s dynamic business landscape, embracing innovations is crucial for effective brand management. Here are key pointers highlighting the significance of innovations in brand management:  Competitive Edge: Innovations give brands a competitive advantage by distinguishing them from competitors, fostering uniqueness in the market.  Adaptability: Brands that innovate can quickly adapt to evolving consumer trends and preferences, ensuring relevance and resonance.  Consumer Engagement: Innovative brand strategies enhance consumer engagement, creating memorable experiences that foster brand loyalty.  Market Leadership: Pioneering innovations position a brand as a market leader, influencing consumer perceptions and establishing industry authority.  Brand Perception: Consistent innovations shape a positive brand image, portraying the brand as forward-thinking and committed to continuous improvement.  Strategic Growth: Innovations open avenues for strategic growth, allowing brands to explore new markets, diversify offerings, and expand their influence.  By prioritizing innovation, brands not only survive but thrive in a rapidly changing business environment, solidifying their position as industry leaders.  Conclusion:  In my experience, brand management is a pivotal factor in molding a brand, with its diverse strategies offering crucial support for long-term sustainability. The process involves identifying, establishing, and maintaining brand equity, contributing significantly to the corporate image. Understanding “What is Brand Management Process” is essential for effectively managing brand perception and market positioning. For those considering advancing their career with a focus on marketing, I recommend exploring the online MBA Degree Programme with Liverpool Business School at upGrad. Tailored for working professionals like myself, this program ensures a world-class management education without compromising ongoing work commitments. It’s a strategic investment in both career growth and skill enhancement.  Course Highlights: MBA Degree from Liverpool Business School PG Certification in Management from IMT Ghaziabad 40+ live sessions, 20+ industry projects Specialise in any of the vital functional domains – Marketing, Finance, Operations, HR, Strategy & Leadership, Analytics 360-degree career support Peer and industry networking Apply now and avail your opportunity to learn from world-class faculty!

by Kamal Jacob

03 Jul 2024

Blogs

129966

Summary: In this article, you will learn the Top 21 MBA Project Ideas & Topics. Take a glimpse below. A study on sustainable business models across the consumer internet startups in India. A study on various investment options available in India, their popularity, advantages, disadvantages, and growth of these investment options in the last decade A study on risk management and portfolio management of investors in the equity segment Analysis of working capital management at high cash burn startups in the food tech space Impact of GST on the fast-moving consumer goods sector in India Analysis of the satisfaction level of employees in the Banking and financial services sector A study on the various employee welfare schemes at Hindustan Unilever Analysis of employee training needs in State Bank of India Comparative Study & Analysis Of NPA(Non-Performing Asset) In Indian Banks and Financial Institutions Analysis of financial statements of ICICI Bank for the last 5 Years and more…. Read the entire article to learn all the topic ideas. Introduction The best part about going ahead for an MBA is the practical learning experience it provides in the form of projects and case studies that enhance your overall learning experience. The projects may be individual projects or group projects where you learn how to analyze case studies, understand the project topic, work in teams, and complete projects within a timeline.  We take a look at some of the best and unique project topics that you can select during your MBA program ideas or topics in finance, Marketing, HR, Analytics, Operations, etc. The article also highlights some of the top business analytics projects for MBA final year students and innovative MBA IT project topics. Top MBA Project Ideas Currently, there are various general mba research project topics available in the market. Choosing the best one can seem to be quite a tedious process. Therefore, we have selected some of the best general mba project ideas for students highlighted in the list below. Before delving into the different general mba project title, it is important to remember you, as a student, need to choose the topic that is closest to your specialization. A study on sustainable business models across the consumer internet startups in India. Internet Startups are known to burn cash to transform business at scale while also creating a habit in people, however many of them incur heavy losses because their business models are not sustainable. A study on various investment options available in India, their popularity, advantages, disadvantages, and growth of these investment options in the last decade There are lots of investment options available from mutual funds, stocks, physical gold, digital gold, bonds, etc but very few of these are popular except physical cold. Each of these investment options has their own advantages & advantages. Have they grown in the last 10 years?  Get online MBA certifications from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. A study on risk management and portfolio management of investors in the equity segment The equity segment is known to carry a high risk, how do investors manage this risk? Portfolio management is also crucial and helps investors avoid losses and increase their gains  Analysis of working capital management at high cash burn startups in the food tech space.   Working capital is the liquidity required to meet daily needs. In startups in the food-tech space where there is a lot of cash burn, how is working capital management done? Impact of GST on the fast-moving consumer goods sector in India The Goods and Services tax bill has had a huge impact on many sectors. What has been the impact of GST on the FMCG sector which is one of the largest consumer-oriented sectors in India?  Read: Best MBA Online Courses  Analysis of the satisfaction level of employees in the Banking and financial services sector. Banking & financial services is a crucial sector employing lakhs of employees. The work environments are known to be stressful and the work is tedious. So what is the satisfaction level of employees in this sector?  A study on the various employee welfare schemes at Hindustan Unilever Hindustan Unilever is one of India’s biggest and most famous brands in the FMCG sector. They employ hundreds of people and they are known to be employee-friendly with a lot of employee-friendly policies & welfare schemes.  Our learners also read: MBA job opportunities! Analysis of employee training needs in State Bank of India. SBI is one of the largest banks in India and employee lakhs of people. This also means all the employees need to be trained at regular intervals. What would be the employee training needs in the banking industry?  Checkout: Best Online MBA Courses in India Comparative Study & Analysis Of NPA(Non-Performing Asset) In Indian Banks and Financial Institutions India’s NPA ratio is one the highest in the world and it may increase further at the end of the current fiscal year 2021-22. What has contributed to this and what is the comparative situation among Indian banks & financial institutions?  Analysis of financial statements of ICICI Bank for the last 5 Years ICICI bank is one of the top private sector banks in India. What does the analysis of ICICI bank financial statements for the last 5 years tell you about the company and its performance?  Study on consumer behavioral pattern in the FMCG category of toothpaste in the case of Colgate & Patanjali.  Colgate is one of the top brands in the category of toothpaste and Patanjali  Dant Kanti has been a recent challenger with a focus on ayurvedic products. What are the consumer behaviour patterns driving this toothpaste category? Study of marketing promotions & strategy in the luxury retail market for Louis Vuitton Luxury marketing communications & strategy are very different compared to a non luxury brand. Louis Vuitton is one of the most famous luxury brands in India. What kind of marketing promotions and strategies did Louis Vuitton use?  Analysis of YouTube ads in digital marketing to reach mass audiences and its comparative effectiveness compared to TV adverting in FMCG industry Youtube has quickly emerged as a powerful medium for brand marketing and its adoption has accelerated in the last 2-3 years. But is it more effective than TV in order to reach a brand’s target audiences?  Explore our Popular MBA Courses Master of Business Administration from Golden Gate University Master of Business Administration (MBA) Liverpool Business School MBA from Deakin Business School MBA in Digital Marketing from Dekin University Executive MBA from SSBM View all MBA Courses Analysis of Total Quality Management Implementation at Marico.  Marico is one of India’s well known and top brands with respect to quality. How has Total Quality management helped them achieve high consumer satisfaction?  Also Read: Top Paying Cities for MBA in India  A Study of Six Sigma Implementation Process at a manufacturing company.  Six sigma is a set of techniques and tools that help to improve business processes in an organization. How has the implementation process been at a manufacturing company?  Read: Career in marketing and its scope in the US market. Best Business Analytics Project Topics For MBA  Here are the best social relevance project topics for mba for candidates which are different from general project topics for MBA students, and significantly offer greater value! In this today’s technology-driven world, business analytics is one of the most sought-after fields. Almost all big enterprises and organizations rely on business analytics for well-informed decisions and planning. This has led to such an increased demand for this field that many universities from all around India are offering various lucrative Business Analytics courses to their students. We have prepared some of the best business analytics project topics for MBA that are mentioned below.  16. Sales Conversion Optimization Companies rely heavily on traditional and digital marketing and campaigns to drive their sales and attract new customers. Email and social media marketing are two of the widely used methods in this regard.  17. A Study On Predicting Sales Of A Supermarket During Festival Season A supermarket consists of various departments, and each is responsible for stocking up its items in a regulated manner. However, while doing so, it is important to check that it does not have any excessive stock, which can ultimately lead to a potential loss for the business. This is where forecasting sales come into play. Predicting the demand for particular goods during festive seasons can help to generate profit and avoid loss for a business.  18. Understanding Employee Attrition And Performance Various factors can lead to employee attrition. A detailed understanding of all the factors will help companies retain their employees’ loyalty more efficiently. Furthermore, companies can also then make changes in their business environments so that they can hold on to their best employees.  These are some of the best topics currently available for business analytics projects for MBA students. Working on a good project not only adds that extra spark to a person’s resume but also helps boost your technical skills and highlights your maturity.  Innovative Product Ideas For MBA Students One of the most challenging tasks every entrepreneur faces is deciding what to sell. Whether it is a completely new product or starting a new business with different related products, it can sometimes be difficult to come up with something new and innovative. If you are facing any of these challenges, don’t worry. We are here to help you with the same. The mentioned below list contains some of the latest innovative product ideas for MBA students.  19. At-home fitness equipment Following the onset of lockdown during this pandemic, many gyms and other workout facilities had to shut down their offices to comply with government protocols. During this time, at-home fitness equipment witnessed a drastic bloom and became hugely popular among the mass. Some of the most popular at-home fitness equipment include yoga mats, stationary bikes, and resistance bands.  20. Mobile Phone Accessories India currently has 1.2 billion smartphone users. This means that these 1.2 billion users are your potential customers when you sell smartphone accessories. The most popular phone accessories are designed to increase your cellphones’ efficiency and usefulness and make them less breakable.  21. Internet Of Thing Devices With the evolution of technology, more and more products are slowly transitioning into IoT devices. To put it simply, IoT devices are referred to as those that are equipped with various software and sensors to connect with other systems and devices over the Internet easily. Some examples of these devices are smartwatches, smart light bulbs, and smart cars, among others.  Why MBA? The Master of Business Administration (MBA) is a prestigious and versatile postgraduate degree that equips students with a comprehensive understanding of various aspects of business management. The program prepares individuals for leadership roles in various industries and sectors. With its emphasis on developing critical thinking, strategic planning, and effective communication skills, an MBA can significantly enhance career prospects and open doors to various opportunities. What are the benefits of doing an MBA in any field? 1. Knowledge and Skill Enrichment MBA programs cover various subjects such as finance, marketing, operations, human resources, entrepreneurship, and more. This holistic curriculum equips students with a well-rounded understanding of how different business functions interconnect. Case studies, real-world projects, and interactive classroom discussions provide practical insights, fostering problem-solving and analytical skills. 2. Leadership and Management Acumen MBA programs emphasize leadership development and nurturing skills to effectively manage teams, projects, and organizations. Students learn about decision-making, conflict resolution, negotiation, and organizational behavior, which are crucial for successful leadership roles. 3. Networking Opportunities MBA programs often have a diverse student body with professionals from various industries, cultures, and backgrounds. This creates a fertile ground for networking. Interaction with peers, alums, faculty, and guest speakers can lead to valuable connections that can benefit one’s career. 4. Career Advancement An MBA can accelerate career growth by opening doors to higher-level positions and greater responsibilities. Graduates are better equipped to navigate the complexities of the business world, making them attractive candidates for promotions and leadership roles. 5. Entrepreneurial Spirit Many MBA programs offer specialized tracks or courses in entrepreneurship, providing aspiring business owners with the skills needed to launch and manage their ventures. Exposure to real-world business challenges and opportunities encourages innovative thinking and risk-taking. 6. Global Perspective In an increasingly interconnected world, MBA programs often include international business components that expose students to global market trends, cultural nuances, and international business strategies. 7. Personal Development The rigorous demands of an MBA program foster time management, discipline, and the ability to handle high-pressure situations. Students often gain a deeper understanding of their strengths, weaknesses, and areas for personal growth. 8. Enhanced Earning Potential On average, MBA graduates earn higher salaries than those with only undergraduate degrees. The specialized knowledge and leadership skills gained during the program contribute to increased marketability and value in the job market. 9. Career Switching and Flexibility An MBA can serve as a bridge for professionals looking to switch industries or career paths. The broad skill set acquired during the program enables graduates to pivot and adapt to different sectors. 10. Credibility and Prestige An MBA from a reputable institution carries weight and prestige in the business world. Employers often perceive MBA holders as dedicated, knowledgeable, and committed individuals due to the intensive nature of the program. 11. Access to Resources Many MBA programs provide access to extensive resources such as libraries, research centers, industry partnerships, and career services, which can aid academic and professional pursuits. 12. Lifelong Learning and Growth The learning mindset cultivated during an MBA often continues beyond graduation. Many professionals engage in continuous learning, staying updated with evolving business trends. Pursuing an MBA offers students a transformative educational experience beyond theoretical learning. It equips them with the skills, knowledge, and networks needed to excel in the competitive business. The benefits encompass personal growth, career advancement, entrepreneurship, and the ability to make a meaningful impact in various industries. However, it’s important for prospective students to carefully consider their career goals, program options, and the reputation of institutions before embarking on this enriching journey of business education. Read: Check out the Scope of MBA for IT professionals. MBA Programs in India You can consider some of these world class MBA programs offered by top institutions. One of the top MBA learning platforms in India, upGrad can help you apply for an MBA from Liverpool Business School with specialization in marketing. upGrad also offers individual mentoring sessions with industry leaders from various domains. You will also get 360-degree career support and placement assistance throughout the MBA program that will help you apply for a job with some of the top brands. upGrad expert mentors will guide you and help you build, review your resume and help you apply for various marketing & business roles across various brands. Check out Liverpool Business School & upGrad’ Global MBA program which helps you to transform your career. The program provides 1-on-1 mentorship from industry leaders, 1-week immersion program at University campus, dual credentials (MBA from LBS & PGPM from IMT), network with peers at offline basecamps and more.

by Kamal Jacob

02 Jul 2024

Blogs

27274

On an everyday basis, we are introduced to at least one new product, service, or brand. It doesn’t matter in which form you are introduced to them- humongous billboards on the streets, emails, and newsletters in your mailbox, your social media home page- it all boils down to one word: Marketing.  Marketing has a history as long as trade and commerce have existed. Sure, the nature, form, and content have drastically changed, but at the heart of the matter, the objective has remained unchanged- to promote and sell a service and/or a product.  Our ancestors may not have had the advantages of technology, especially social media and the internet, like we do, but they definitely used what medium they had to their advantage. Whether it was using papyrus or wall graffiti or just using their voices to get the word out, marketing was important even back in the day. Although we continue to use some of the past methods in some capacity, we have become increasingly more innovative with how we do marketing today. Adapting and adopting to changing times and technologies has ensured that marketing remains relevant even today.  Today, we have a thriving and ever-growing industry that caters to the marketing needs of businesses and expands the scope of marketing management. The industry is expected to grow further in the future as the outlook remains positive. If you want to stay relevant in the market, you need to understand the fundamentals of marketing and its scope. Before we explain the scope of marketing management, it is important to understand what marketing is in the first place.  Marketing refers to a practice of companies or organisations to promote buying or selling of a service or product. It includes selling, advertising, and delivering final products to consumers and businesses. Every strategy that a business undertakes is to plan and execute the layout, prices, promotion of ideas, and provide goods and services to satisfy the target customer base. It is a way to promote business and improve profit. As marketing acts as the face of the company, a career in marketing is very desirable in the upcoming generations and is becoming a popular choice among the candidates. To put it simply, as the industry consistently grows, so does the marketing scope. Before we explain the scope of marketing, it is essential to highlight that marketing is part of almost all the stages of business activities and a customer’s purchase cycle. It bridges the gap between the objectives of the business and the needs and wants of the customer.  In this article, we explain not simply what is the scope of marketing in the current climate but also, explain the scope of marketing management.  Nature of Marketing Marketing is a complex process, it is dynamic and evolving with evolving technologies. Being consumer and goal-oriented, it provides profit margin to companies and satisfying both seller and buyers. Marketing is all about exchanging ideas and information among consumers and organisations. Well-planned marketing strategies have a direct impact on the growth and profit of a company. Scope of Marketing The future scope of marketing is increasing exponentially. It involves researching, planning, and coordinating. The growth of digital technologies and the Internet boom have positively impacted marketing scope. Much credit goes to digital marketing and social media marketing for contributing to the explosion of the marketing industry and immensely expanding the scope of marketing management.  Moreover, marketing is not limited to just goods or services anymore. Today, marketing also includes marketing events, persons, experiences, properties, places, organizations, information, and ideas. The list is ever-increasing.  So, you must be wondering, “What is the scope of marketing ?” Well, here we go.  Study of marketing research and consumer needs: Marketing research involves identification of need and preference of the potential consumer, analysing consumer’s behaviour to marketing mix strategies, business environment, competitor’s marketing processes in order to plan the marketing activities of future efficiently. Customer satisfaction is also a major part of marketing management. Determination of objectives and development: Marketing management has the task of determining the objective of profit maximisation. It deals with attracting new customers, retaining existing customers, and expanding the current customer base by product planning and development of new products, commercialisation of products ideas, improvement of old products ideas, etc. Planning Marketing activities: Marketing activities help in systematically executing the planned objectives. It relates to defining product line policies, product diversification, commercial and promotional activities, planning related to the selling and distribution process. Distribution: Study of distribution process and channels is also essential to hit maximum sale and profits while delivering the goods and services at minimum cost. The distribution process provides products to the consumer in a convenient time span depending upon the nature and price of the product, availability of suppliers for distribution, and rate involved in the distribution process. Pricing policies: Pricing policies differ within a range of products. It depends on the cost of manufacturing and distribution, availability of products, number of competitions, competitors strategy, the life cycle of the products, customers perspective about the product and demand,  and marketing agenda and goals. Promotion: Promotional strategy is crucial in accomplishing intended marketing goals. It includes sales promotion and advertisement.  The main goals of promotion are to educate new customers about products and retain the existing customers, to provide information about product improvement or the introduction of new brands. The scope of marketing expands in this area as marketing management develops new techniques and strategies to keep their customers invested. Evaluating and controlling marketing activities: Marketing management also accomplishes the task of regulating and assessing marketing activities. Evaluation enables to categorise the effectiveness and reach of the marketing campaigns and actions. After-sales activities: Marketing doesn’t simply stop once a buyer purchases a good or service. The scope of marketing management involves providing after-sales support to consumers to retain their business, build brand loyalty, and boost the business’s image. Additionally, it involves gathering customer feedback to gauge customer satisfaction. After-sales activities have the potential to strengthen customer loyalty. The future of the marketing industry in India is set to be driven by digital transformation, data analytics, and personalized customer experiences, fostering dynamic growth across diverse sectors. Salary in Marketing Salary in marketing differs based on several factors. They are: Salary based on experience: One of the most important factors in determining the salary in the marketing industry is work experience. Salary in marketing management differs through the years of experience of the candidate. According to PayScale, the average annual pay for marketing positions ranges from Rs 415,885 to Rs 995,964. At entry level with less than one year of experience can expect to earn an average of total (including bonus and overtime pay) Rs 415,885, an early career with 1-4 year of experience can earn an average of Rs 508,046. With 5-9 years of experience, this average increases to Rs 732,195. An experienced Marketing Manager Salary with 10-19 years of experience earns an average of Rs. 955,964. A senior marketing manager and brand manager can earn up to an average of 1 million. For positions like VP of marketing, direct sales, and marketing, general sales manager earn up to 2 million bases on the skills and the company they’re working for. Salary based on location: The location of your job, that is, the country or city that you are working in, will impact your salary package to a great extent. This results from the cost of living and the demand for marketing specialists in the area.  Salary based on skills: Having in-demand skills and expertise in marketing can determine your pay package. The right skillsets can help you bag high-paying jobs, so it is essential to keep updating the skills valued in marketing.  Salary based on the employer: The company or organisation you work for plays an essential role in your remuneration. Working with well-reputed businesses with high employee satisfaction that pays competitive industry pay packages will improve your chances of getting a higher salary.  Career Opportunities in Marketing Pursuing an MBA course after completing under graduation increases the future scope in the marketing sector. It boosts and advances your career with many opportunities in the vast domains of marketing. As there are many sectors in marketing positions, here’s a list of jobs you can choose from after graduation for a career in marketing. Marketing Manager: A marketing manager is accountable for managing the promotions of a product and service offered by a company. Their primary role is to raise brand awareness through innovative marketing strategies. Marketing Research Analyst: A marketing research analyst helps companies to examine the market conditions for potential sales. They are tasked with making insights into the serviceability of products for clients. Advertising or Promotions Manager: An Advertising or Promotions Manager is assigned with organising and directing advertising program and promotions. They promote marketing campaigns for a new product or service and also manage the promotional campaigns of existing offerings. Product or Brand Manager: The brand or product manager is responsible for creating strategies to change the insight of clients about the particular product, using customer and trend study. This can involve overseeing promotions and events to ensure branding is consistent across all platforms. Sales Manager: Sales managers perform a major role in keeping the company competitive and innovative. They are responsible for assigning sales territories, mentoring the sales team members, setting quotas, assigning sales training, and building a sales plan. Public Relations Specialist: Public Relations Specialist helps to maintain a corporate’s image and identity in ways that endorse their business, sustaining media relations, and cooperating with marketing teams in promotional activities. Marketing Coordinator: Marketing coordinators are authorities who organise all the marketing initiatives and marketing activities of an organisation. They conduct research on the market, carry out advertising campaigns, categorise marked viewers and evaluate current trends. How to Become a Marketing Expert? To become an expert in the marketing sector and advance in your career in marketing, you must specialise in the area you are currently employed in or the domain you’re interested in building your career. Today, universities and colleges offer a wide range of on-campus and online marketing courses in different specialisations. However, nothing can beat the value provided by an MBA (Marketing) program. You can apply in MBA course in any of the following branches: MBA in International Marketing will allow you to understand the international outlook and focus on international branding strategies combined with customer relationship development.  MBA in Marketing prepares students for the complex challenges in marketing sectors of companies in a highly competitive environment. Marketing and marketing communications have become vital aspects in gaining and maintaining market share and corporate placement. This option is ideal for preparing students for a senior marketing role. The specialist subjects build on the core subjects to provide inclusive marketing information MBA in marketing and sales management trains students in business management in all their specialities (human resources, strategic management, information systems, marketing, commercial, finance, etc.), in which all characteristics necessary for a Commercial and Marketing Director are studied in-depth, determining what elements should be taken into account to create the best commercial offer of the company, with which to go to market.  Since marketing sections often collaborate, you’ll have to opt for an MBA program featuring a flexible curriculum, one that allows you to gain expertise in your chosen specialisation area. You can check out upGrad’s MBA from Liverpool Business School with a Specialization in Marketing. This course will expand your knowledge by covering topics like consumer behaviour, marketing channels, relationship marketing, fundamentals of marketing, and many more. It also gives you on-hands experience by exposing you to real industry projects like Vodafone M-Peas, LinkedIn Live Project, etc. It guarantees a 30% salary hike for professionals and on completion of this program, you get both a Masters of Business Administration (MBA) Degree from Liverpool Business School UK and a Post-Graduate Certificate in Management from IMT-Ghaziabad. Conclusion This is an exciting time to be in the field of marketing. The space is constantly innovating, and this dynamism constantly pushes the scope of marketing. Today, marketing is not simply confined to promoting and selling goods and services. It encompasses so much more, both in terms of operations and the subject of marketing.  To gain a comprehensive understanding of the future scope of marketing management in India, including the importance of marketing and various scopes of marketing, you can refer to this insightful article on the Future Scope of Marketing. This article elaborates on key aspects such as the future scope of marketing in India highlighting the expanding roles and opportunities in the field. Additionally, the scope of marketing management does not end at the point of sale anymore, it goes beyond it to account for the after-sales activities of the team.  The scope of marketing is constantly expanding thanks to rapid technological advancement and the increasing interests of organisations to foster global connections. Consequently, new roles in marketing are emerging that are more focused on leveraging disruptive technologies to drive brand awareness, increases sales, boost ROI, and enhance customer satisfaction. Marketers now aim to provide value to their target customers by addressing their pain points and delivering stellar customer experiences. If you, too, wish to establish yourself as a successful marketing professional in the modern industry, an MBA in Marketing is the right way to go!

by Kamal Jacob

25 Jun 2024