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Robin Joseph Abraham

Robin Joseph Abraham

26+ of articles published

Associated with upGrad since -

Domain:

upGrad

Current role in the industry:

Global Technical SEO & Website Search Manager at HPE (Hewlett Packard Enterprise)

Educational Qualification:

Bachelor of Science (BS) in Information Technology from Kuvempu University

Expertise:

SEO (Search Engine Optimization)
Organic Search Strategies
Web Analytics
SEO Audits and Recommendations
Content Optimization
Backlink Building

Tools & Technologies:

SEO Tools: SEO Powersuite
Moz
SEM Rush
Ahrefs
Screaming Frog
SEO Clarity
Analytics Tools: Google Analytics
Adobe Analytics
Web Analytics
Google Search Console
Similarweb
Other Tools: Google Keyword Planner
Google Tag Manager
Google Data Studio
Coveo
Hotjar
Leadsquared (CRM Tool)
Google Ads

Certification:

HPE Global Trade Export & Customs Compliance Awareness
Brand Marketing Program from HPE

About

All Blogs

Robin is an experienced digital marketing savvy, Search Engine Analyst with expertise in domains that includes online shopping, online ticket booking, travel/hospitality, healthcare/medical, EdTech, software products, chatbots, real estate, and more.

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How Much Does YouTube Pay in India in 2024? Revenue Streams, Highest Paid Indian YouTubers, and More

Did you know that YouTube has become a top choice for over 75,00,000+ content creators in India looking to earn income while doing what they love? YouTube is not just about uploading videos –

18 Feb 2025

The Complete Guide on setting up a LinkedIn Company Page

LinkedIn is currently the top-rated social media platform for B2B content marketers, with 95% depending on it for organic content marketing growth. The platform has more than 660 million registered members, with more than 50% active monthly. With such an influe

18 Feb 2025

Zomato Marketing Strategy 2025: Key Insights for Success

Marketing and communications play a crucial role in the success of any business. The ability to effectively promote and communicate a brand’s value proposition can make all the difference in reaching and engaging with customers. Zomato is a prime example of a company that has mastered the art of marketing and communications and, as such, serves as a valuable case study for learners looking to u

18 Feb 2025

Nike Marketing Strategy: Things to Learn

Building a brand is no overnight deal. It is a journey that the makers take along with many others, imbibing so much more than just plain marketing rules. Nike marketing strategy is an ode to such efforts that have built a global brand. Founded in 1962 by Bill Bowerman and Phil Knight, the name Nike came into being only in 1978!

30 Dec 2024

What is VLOOKUP in Excel: A Complete Guide

MS Excel is one of the most common and popular software programs data experts use. Along with being a spreadsheet software program, MS Excel is also an analysis tool and a powerful visualization tool, making it a popular choice with data analysts globally. MS Excel is a huge task, including various functions and formulas. VLOOKUP in Excel is one such function that data analysts often use to sea

30 Dec 2024

A Case Study on Coca-Cola Marketing Strategy [2024]

What is the first thought that comes to your mind when you think about the fizz of a red and white can opening on a hot summer day? Can you feel the bubbling taste of Coca-Cola in your mouth at this imagery? Undoubtedly, that would be a yes! No one asks for a soft beverage anymore. Asking for soft drinks has ubiquitously become asking for Coca-Cola in

03 Jan 2024

Abandoned Carts: How to Send Remarketing Emails to Follow up?

Perhaps, one of the biggest challenges the e-commerce business faces today is when customers or shoppers add any particular product to their cart and abandon it at checkout. Studies indicate that as much as 70% of sho

21 Feb 2023

What Is Facebook Pixel? Learn in Details

Online transactions are widespread, especially on social media. Everything from massive, global enterprises to modest artists who operate from home may be found online. Any business owner, salesperson, digital marketer, or upcoming YouTube podcaster wishes to have a clear picture of how users act on their websites and interact with their ads, regardless of the size of the firm. Facebook Pixel c

21 Feb 2023

What is Brand Design & Why its important?

Introduction Brand design is the process of creating a visual identity that the brand can use to communicate effectively with its prospects. A strong brand design helps a business to highlight its unique personality and increase its value proposition, which is essential to building a successful image in the industry. Over

17 Feb 2023

A Complete Guide for Brand Awareness

What’s in a name, you ask? Everything. At a time of intense competition and rivalry between brands, brand awareness reigns supreme. From Coca-Cola to Google, Fair and Lovely to Maggi and Amul- these brands have left an ever-lasting mark on the masses. Achieving this level of proprietary eponym status is any corporation’s dream-

17 Feb 2023