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Everyone is linked by a network of various modes of communication. We tend to learn about the most recent developments from across the world, even something as casual as cricket scores, via the power of the mass media and technology. If mass communication involves the distribution of current events then journalism is the gathering and broadcast of news via electronic and print media. This includes writing, editing, reporting, broadcasting, cable casting the news articles, photographing, and so on.  Journalism entails analyzing, investigating, and reporting on local and global events, trends, current affairs, and more. Journalism and mass communication is a broad industry, and it attracts a lot of talent. This article will look at the financial aspect of this industry. You’ll find out how much you can expect to earn in this field as we’ll cover the average journalism and mass communication salary in India.  Why Pursue a Career in the Sector of Mass Communication and Journalism? A college degree in the course of Journalism and Mass Communication allows you to pursue a career under/with innovative, well-informed people who motivate you to succeed. The range of the sector of mass media is expanding, therefore there is seldom a shortage of career prospects. While being employed, one gets an understanding of name, celebrity, and money, as well as the opportunity to travel. Some of the perks of entering into a profession related to mass communication and journalism are as follows: A rewarding profession Increased networking Higher social standing Travel and broadening of horizons Wide range of career opportunities Glamour Social networking Enhanced creativity Developing skills Freelancing Given the expanding popularity of mass communication channels, there is a constantly growing opportunity for applicants in the areas of public communication and journalism. Its reach across India is broad; if you excel in your profession, you may find employment at some of the nation’s greatest production houses, publishing houses, news networks, public relations agencies, or radio stations. What is the Average Journalism and Mass Communication Salary in India? The average journalism and mass communication salary in India is INR 4.02 lakh per annum. With this qualification, you can apply for many jobs such as copywriter, journalist, editor, etc. Also, keep in mind that the figure we shared is based on the average income of all the journalism and mass communication professions in India. Many factors affect journalism and mass communication salary in India. For example, your industry experience has a significant impact on how much you can make as a professional. Other factors that affect your journalism and mass communication salary are your skills, location, and the employer you work for.  So, make sure to keep these factors in mind while making a career choice.  Jobs that Offer The Best Journalism and Mass Communication Salary in India In light of technological advancements and the proliferation of broadcasting channels such as radio stations, television sets, news channels, and social media, an intended viewership has been brought together, opening up vast possibilities and alternatives for applicants who are skilled in public writing, speaking, and reporting. A degree in the course of Mass Communications and Journalism opens several doors to individuals who desire to work in communications, radio, television, journalism, advertising, and related other fields. Both streams are quite important and offer several chances in the actual world. Now that we have discussed the average journalism and mass communication salary, let’s discuss some of the roles that offer the highest salaries in this field: 1. Public Relations Specialist  The average pay of a public relations specialist in India is INR 6 lakh per annum. Their income starts from INR 1.5 lakh per annum and goes up to INR 10 lakh per annum.  What Does a Public Relations Specialist Do? A public relations specialist (PR specialist in short) is responsible for promoting and enhancing awareness about a company or brand. They ensure that the brand image remains positive in the public eye and work with multiple media to achieve this goal. Their chosen media can include web-based outlets such as YouTube or a blog and traditional media outlets such as radio, newspapers, or TV.  They manage spokespeople and designate the required spokesperson. They have to lead community marketing efforts and ensure that the strategies are correctly implemented.  PR specialists work with content creators and influencers to promote their brand. That’s why they are responsible for finding the right influencers for their brand and interacting with them. They also collaborate with local media to promote their company’s events and ensure that the local audience is aware of that brand.  2. Journalist The average salary of a journalist in India is INR 3.86 lakh per annum. It ranges from INR 1.7 lakh per annum to INR 9.91 lakh per annum, including shared profits and bonuses.  Freshers in this field with less than a year’s experience make INR 3 lakh per annum on average. Those with one to four years of experience in this field make INR 3.5 lakh per annum on average, while those with 10 to 19 years of experience get INR 4.8 lakh per annum.  What Does a Journalist Do?  A journalist researches and writes news articles and reports. These articles might belong to a newspaper, magazine, or online blog. They usually work with print, TV, and radio media channels.  They work with news editors and reporters to generate content and are responsible for reviewing and editing the copy. Journalists have to stay on the lookout for new stories and tips constantly. They may have to meet people and conduct interviews to make the stories more relevant. This means they will have to look for people related to the story, such as witnesses and the parties involved. This role requires them to have strong communication and interpersonal skills.  3. Reporter The average pay of a reporter in India is INR 3.19 lakh per annum. Their salary ranges from INR 1 lakh per annum and can go up to 10 lakh per annum.  Experience plays a vital role in this field as freshers with less than a year’s experience make around INR 3.4 lakh per annum, while those with 10 to 19 years of experience earn around INR 4 lakh per annum on average.  Some skills that offer higher pay than average in this profession are Online Research and Writing Procedures. What Does a Reporter Do?  Reporters are responsible for investigating and writing stories about different events and happenings in the world. While they usually work for news organisations, they might also work with companies that create in-house stories. Reporters might also work as freelance professionals.  Reports have to discover, research and follow up on their leads. Their daily tasks depend on the kind of media they work in. For example, a reporter in print media would spend most of their time researching and writing reports and working with editors. On the other hand, those in television media would be responsible for researching stories and filming them along with other tasks.  4. Newspaper Editor Newspaper editors earn an average compensation of INR 3.91 lakh per annum in India. Their pay ranges from INR 1.49 lakh per year to INR 9.79 lakh per year, depending on their experience and expertise.  What Does a Newspaper Editor Do?  Newspaper editors are responsible for assigning, reviewing, editing, rewriting, and laying out all copy in a newspaper apart from the advertisements. They have to work with journalists and writers to meet the newspaper’s deadlines.  They might write stories or editorials for the newspaper to give opinions on different issues. Newspaper editors are responsible for reviewing the editorial page and the columnists’ copy to ensure they are of top-notch quality.  The work environment of a newspaper editor depends heavily on the size of their establishment. Prominent newspapers employ multiple editors to manage the workload efficiently. On the other hand, a smaller newspaper might only have one or two newspaper editors to review and edit the submitted copies.  5. Media Manager  A media manager in India earns an average salary of INR 6.18 lakh per annum. Their pay ranges from INR 2.2 lakh per annum to INR 20 lakh per annum, including the shared profits and bonuses.  Like most careers we discussed, your pay in this field depends heavily on your level of experience. A media manager with one to four years of experience earns an average salary of INR 5.86 lakh per annum, whereas those with five to nine years of experience earns INR 9 lakh per annum on average.   What Does a Media Manager Do? A media manager is responsible for creating a marketing message to enhance customer recognition of a particular brand. They have to oversee interactions with the media and increase the effectiveness of publicity and press functions. They have to ensure their company’s brand is consistent and positive and gather and disseminate information to the staff and the press. Media managers have to work with the organisation’s primary departments to create and implement media activities and strategies.  They work with social media managers to develop social media strategies to enhance the brand’s online reach and engagement. They are responsible for planning the promotion schedules and making sure that the related departments meet the deadlines.  6. Social Media Manager The median salary of a social media manager in India is INR 3.25 lakh per annum. Professionals in this field can expect to earn anywhere between INR 1.5 lakh per annum to INR 7 lakh per annum, depending on their experience and skills.  Social media managers with less than a year’s experience earn around INR 2.5 lakh per annum.  On the contrary, those with one to four years of experience make an average compensation of INR 3.19 lakh per annum.  Similarly, those with five to nine years of experience earn INR 6.96 lakh per annum on average. Professionals having more than ten years of experience earn INR 10 lakh per year.  What Does a Social Media Manager Do? A social media manager is responsible for managing the social media presence of their organisation. They look after their organisation’s social media accounts, communicate with the customers, and manage their online reputation.  They are responsible for generating and managing content for their organisation’s social media profiles and pages. Social media managers must have strong communication skills as they have to lead a team of media professionals for generating the required content.  They also interact with the organisation’s customers, answer their questions, and focus on generating sales through social media engagement.  How to Enter this Field? Journalism is certainly one of the most lucrative and challenging industries a person can enter. There are many careers you can pursue in this field, and they all have their unique highlights.  However, to enter this industry, you must have the necessary qualifications. Recruiters always look for skilled and qualified professionals in this sector. Thus, it is great to have both the necessary skills and certifications to show your expertise and competency.  At upGrad, we offer the following three courses in journalism and mass communication. All of the following programs teach you in-demand skills and make you familiar with the ins and outs of the industry. Bachelor of Arts in Journalism and Mass Communication This is a 3-year course, and it’s perfect for students who want to earn a handsome journalism and mass communication salary in India. You will learn the fundamentals of public relations, creative advertising, reputation management, PR agency management, and much more during this program. We offer this BA course in association with Chandigarh University.  Master of Arts in Communication & Journalism This 2-year MA program is offered in partnership with the University of Mumbai. Some of the prominent subjects you will learn in this course are reporting and writing features, end-to-end scriptwriting, producing digital content, writing and editing original content, and researching. This course also offers a 6-month internship.  Master of Arts – Journalism & Mass Communication In our Master of Arts – Journalism and Mass Communication program, you will learn the fundamental and advanced concepts of this field directly from top instructors and faculty. You get over 300 hours of content and 60+ live sessions during this program.  Conclusion The media is regarded as the 4th pillar of democracy. Ideas and thoughts spread by mass media possess the capacity to influence the general population and society as a whole bringing about change. Furthermore, there is a lot of room for innovation in this subject. Due to these factors, any occupation in this industry is extremely gratifying. The average journalism and mass communication salary in India is quite impressive. It shows there’s a lot of demand for skilled professionals in this industry, and now is the perfect time to enter this sector.  What are your thoughts on journalism and mass communication? Which job would you prefer in this field?  Share your thoughts in the comment section below. 

by Siddhant Khanvilkar

11 Sep 2023

Blogs

8409

Do you love being creative while meeting tight deadlines? If so, then a career in Advertising and Marketing might just be meant for you!  A fast-growing career option in India, Advertising and Marketing involves relaying a product, service or idea to target customers in a way that piques their interest. It is a competitive industry that welcomes people with independent creative thinking, provided they can work well in high-pressure surroundings. The Advertising and Marketing industry in India is currently growing out of its infancy which is why it needs skilled, certified professionals now more than ever. Today, organizations believe that with the right marketing and advertising, they are able to build a reputation and connection with their users. And most importantly, differentiate themselves from the competitors.  With more attention given to marketing and advertising, the demand for skilled professionals is increasing. The global advertising market is expanding by 5.0%, with an estimated $792.7 billion value by 2027 (Source). The growth and demand are positively reflected in numerous career opportunities in advertising and marketing available at this point in time. Job aspirants have a plethora of options to choose from with an increased number of employers. The journey to procuring a good job opportunity is guided by one of the most important factors: skill sets.  Job aspirants should be aware of what the industry demands and accordingly keep investing their efforts into acquiring and polishing their skills. The fruits will bear, and career options in advertising and marketing will naturally keep increasing.  To build a successful career in this field you must sharpen your aesthetic sense, communication skills and multi-tasking abilities, along with the right education. Read on to understand what a career in Advertising and Marketing have to offer to you and how we can help you land promising jobs in this domain.  Career options that are open to you after getting an MBA in Advertising and Branding  Let us dive into all the possible career options made available to you should you opt for our MBA program in Advertising & Branding, which offers you an Advanced Certificate from upGrad – offered in association with Jain University or our MBA in Marketing program. 1. Advertising Manager An advertising manager is in charge of advertising and promoting a company’s products and services. If you’re creatively inclined, an advertising manager is a good career option for you as the position puts you in charge of outlining plans for advertisement campaigns and directing them successfully to generate and increase consumer interest in the product or service. As an advertising manager: You get to work with different departments and their heads to draw up advertisement plans, discuss and negotiate contracts, conduct market research, and collect data to analyze market patterns. Also, you act as the point of contact between your organization and the clients.  Your job requires you to generate interest amongst target groups of a product/service created by a department, an organization, or on a third-party account basis. Your top Scouters are advertising agencies that map out advertising campaigns for third-party clients, organizations that offer advertising space and time for sales, and organizations with inbuilt advertising departments. As a good advertising manager, you should be able to: Identify the objectives of the advertising campaign you’re leading or supervising.  Come up with efficient and creative advertising strategies. Target social groups and markets that would satisfy the client. Keep a close eye on all advertising activities you’re leading. Find holistic advertising ideas that target both offline and digital platforms.  Providing counsel to clients regarding marketing and its technicalities. Maintaining progress reports on the effectiveness of the channels you’re using. As per the nature of your job, you also may be required to upskill and hone your interpersonal and analytical skills – the former because you are required to interact with several people to execute your job properly and the latter because of the digitization of mainstream media. You must also be a prompt decision-maker with stellar organizational skills to efficiently manage marketing campaigns within the time and budgets allocated to you. Some of the skill sets that are required to make a successful career in advertising are- Creative Content creation Analytical Excellent verbal and written communication Interpersonal skills Leadership Project management Budgeting Resource management Problem- Solving Time Management The average salary procured by an advertising manager is 5.5 lakhs per annum. The average salary ranges from 2.3 lakhs per annum to 19.8 lakhs per annum (Source). Some of the skill sets that are required to make a successful career in advertising are- Creative Content creation Analytical Excellent verbal and written communication Interpersonal skills Leadership Project management Budgeting Resource management Problem- Solving Time Management The average salary procured by an advertising manager is 5.5 lakhs per annum. The average salary ranges from 2.3 lakhs per annum to 19.8 lakhs per annum (Source). 2. Corporate Manager Corporate managers are professionals that manage and oversee general operations within an organization. Industries on the lookout for corporate managers include the finance, technology, manufacturing, and marketing industries. A corporate manager helps design business strategies while also overlooking their implementation as a member of the executive operations team. The skill set you need to possess and develop apart from your academic training includes: Building a professional network that offers you opportunities to establish business contacts inside and outside of the organization. You must establish reliable and respectful ties with executives, shareholders, and directors. Strengthening your verbal & non-verbal communication skills and listening skills to boost motivation and encourage teamwork. Good time management skills. A good sense of delegation is a must-have management skill. One must learn to plan things in such a way that the target can be met with the risk being as low as possible. Corporate managers ideate ways to implement and work towards long-term organizational goals also known as Corporate Strategy. This is a crucial aspect of their job as it contributes to the overall growth of the organization. To create and implement a good strategy one is required to: Define a vision that aligns well with the company values and directs the code of conduct amongst its employers. Evaluate the strengths and weaknesses of the company to build a comprehensive game plan Strategize and turn the vision into a goal by outlining project timelines. Achieve the planned goals through optimal utilisation of resources.  Stay updated with market trends to predict new and potential opportunities. Although the salary of a corporate manager differs according to various factors, on average, the salary of a corporate manager is 7.0 lakhs per annum. The average salary ranges from 3.5 lakhs per annum to 14.9 lakhs per annum (Source). 3. Marketing Manager A marketing manager is in charge of promoting a business, service, or product. They acquire customer feedback and study the market trends to create attractive campaigns for generating new leads and converting them into buyers. They also develop offers/discounts and best deals to retain existing customers.  Marketing managers oversee launch plans for a product, their advertisements, and digital campaigns through the use of email and social media. Hence, they must possess a good understanding of the target consumer group. Marketing managers generally collaborate with product development and sales teams to deliver quality products/services to customers. A marketing manager’s day-to-day responsibilities are: Identifying strategies to gain and maintain a competitive lead in the market. Planning creative campaigns in alignment with the company’s objectives and agendas. Planning and executing promotional events like conferences, webinars, product launches, etc. Being the point of contact internally between different departments and also liaising with external forces like business partners, stakeholders, vendors, and consumers. Managing and allocating departmental and campaign budgets. Collecting and studying market data and patterns to evaluate the competition and develop growth plans accordingly. Some of the skills required by the marketing manager include The ability to identify the user’s needs Technical understanding of marketing  Creative The ability to understand the research and development process Sales understanding Customer service Resource allocation Analytical ability Data management Budget management Problem- Solving Decision- making Business acumen Some of the skills required by the marketing manager include The ability to identify the user’s needs Technical understanding of marketing  Creative The ability to understand the research and development process Sales understanding Customer service Resource allocation Analytical ability Data management Budget management Problem- Solving Decision- making Business acumen Their soft skill sets should include qualities like creativity, team spirit, leadership, time management, and verbal & written communication skills. The average salary of a marketing manager is 7.3 lakhs per annum. The average salary ranges from 2.4 lakhs per annum to 23.0 lakhs per annum (Source). 4. Public Relations Officer As the title indicates, a public relations officer’s job centers around managing the organization’s relationship with the public. They plan and execute strategies that help reinforce a positive image of the company before the general public. They build amicable relations in the industry, with media agencies and customers. Also, PR officers use their negotiation and people skills to manage crises that may negatively impact the company’s image. The PR managers are seen as an asset by the organizations because they are responsible for maintaining a positive image of the brand among the users. Moreover, they are also responsible for protecting the brand’s image in case of any crisis. They make sure that the brand appears humane and real to its users, and thus they take a stand on issues that are relevant and matter.  The PR managers are also responsible for official communications on behalf of the brand. They deliver press releases and market the brand by highlighting its USPs. It is considered one of the most lucrative advertising career options. A number requires the PR managers of entities. There are PR managers for individuals, organizations, governments, etc. Professionals can make successful advertising field career provided they are equipped with solid skill sets demanded by the market.  The duties of a PR officer are: Planning public relations campaigns to promote the organization in a favorable light. Closely observe the media’s representation of their organization and find ways to steer the public opinion towards the same. Representing the company at social events like conferences, press launches, sponsorship events, exhibitions, etc. Maintaining cordial and efficient working rapport with media sources. Overseeing the production of advertisement films, business development campaigns, etc. Skills required to excel at this job include good interpersonal skills, attention to detail, good communication skills, creativity, and problem-solving. The average salary procured by a PR manager is 7.5 lakhs per annum. The average salary ranges from 4.0 lakhs per annum to 16.3 lakhs per annum (Source). upGrad’s Exclusive Digital Marketing Webinar for you – Webinar with Q&A Session on Digital Marketing document.createElement('video'); https://cdn.upgrad.com/blog/kapil-panchal-alumni-talk-about-careers-in-dm.mp4 5. Business Development Manager Business development managers help companies grow and expand to new markets by identifying new opportunities and leads and establishing mutually beneficial business relationships with partners, vendors, and customers. They also brainstorm on ideas and business strategies that can boost ROIs and profits. The bottom line is that business development managers are responsible for the holistic development of a company.  Business development managers are in demand across all industries, including education, healthcare, finance, banking, IT, telecommunications, media & entertainment, to name a few.  Their responsibilities include: Identifying potential business opportunities and the strengths and weaknesses of the organisation. Find out the right point of contact across departments within the organization. Establishing and maintaining rapport with clients, vendors, and stakeholders and learning how to best meet both their individual and collective needs. Research and understand the target market to identify competitors. One must be tenacious, interactive and approachable to take on this role. Considering that they’re often the first point of contact business development managers also need to be well mannered and polite with quick and precise negotiation skills. The job requires strategic thinking, an adaptive approach towards work. The average salary procured by a Business Development Manager is 5.3 lakhs per annum. The average salary ranges from 2.5 lakhs per annum to 15.0 lakhs per annum (Source). The salary bracket may differ depending on the factors such as location, skill sets, experience, organization, etc. 6. Sales Channel Development Manager An organization’s sales department must be managed by a sales channel development manager. This is one of the leading marketing job roles for freshers where they can collaborate and monitor the sales department’s performance and verify that the company’s product is being successfully marketed. This is one of the highest paying marketing jobs in India that demands impeccable leadership and decision-making skills. In collaboration with other staff members, such as marketing and salespeople, he or she is also in charge of marketing and promoting the brand within a certain market segment and through particular channels. The key responsibilities of the position include: Developing marketing strategies and campaigns Researching the market Adjusting the marketing plans as necessary Evaluating the research Manage channel marketing communication Developing and modifying budgets and timelines Picking the platforms and channels that are best suited for the company’s business objectives Managing the marketing teams and staff This is one of the most lucrative types of marketing jobs and salary for the same is an average yearly of INR 22,29,342. However, the additional cash salary for a channel development manager in India ranges anywhere between INR 62,253 to INR 5,71,048 with an average of INR 2,92,857. 7. Email Marketing Specialist Considered a leading one among the hottest marketing careers, creating and executing an email marketing plan is the responsibility of email marketing professionals who want to interact with consumers, build brand awareness, and improve traffic, engagement, and/or sales. They frequently oversee: A creative team comprising copywriters, designers, and web developers for the creation of emails An analytics team for tracking and analyzing ongoing email campaign optimization Careers in marketing and advertising industry take a definitive turn with the extensive expertise of email marketing professionals comprising knowledge in design, marketing analytics, and content generation. With less than one year of experience to eight years, the average yearly compensation for an email marketing specialist in India is 4.1 lakhs. 8. Demand Generation Manager This multidimensional position encompasses marketing endeavors that may be classified as “generating demand” for the goods or services of an organization. These efforts can be targeted to both B2C (individuals) or B2B (other businesses). Their duties typically comprise constructing loyalty programs to turn one-time customers into repeat customers generating new leads through content campaigns, creating excitement around the introduction of a new product through influencer marketing partnerships, and more. Their responsibilities are: Create and put into action marketing and strategies for demand generation To synchronize efforts and increase revenue, carefully collaborate with the sales and marketing teams Utilize analytics and data to evaluate and enhance the effectiveness of your demand-creation initiatives Create and preserve connections with collaborators, decision-makers, and other stakeholders Work together with other departments to develop coordinated demand-generating initiatives, such as product and customer service Keep an eye on market trends and stay current with new tools and methods The average yearly income for a demand generation manager in India is 12.0 lakhs, with salaries ranging from 4.5 lakhs to 31.0 lakhs. Best Online Digital Marketing Courses Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To explore all our certification courses on Digital Marketing, kindly visit our page below. Digital Marketing Certification How can upGrad help propel your career towards the above-mentioned options? upGrad offers an MBA in Advertising and Marketing, which is meant to provide an educational insight into the marketing and advertising industry while also helping you develop the skill sets required, including technical and soft skills to help you excel in the industry. Specialists in advertising and marketing are in high demand as all organizations require some or the other form of advertising. One can choose to work in including television media, websites, newspapers, and much more with top companies like Deloitte, Goldman Sachs, Facebook, several fields, and more being on the constant lookout for competent specialists.  upGrad offers an MBA in Advertising & Branding + Advanced Certificate in association with Jain University. It is a 24 month long online course taught by top faculty members and industry mentors. The comprehensive syllabus covers 20+ subjects including accounts & finance, marketing operations, branding fundamentals and more. Each student gets dedicated career support via one-on-one interactions with mentors.  The program is beneficial for people looking to boost their careers towards branding and marketing. The above-mentioned career options are only some of the endless opportunities you can enjoy if you opt for this course.  Candidates may apply if they have a Bachelors degree from UGC recognized universities with a minimum of 50% (45% for reserved categories) or equivalent grade or even candidates who are wrapping up their final semester of Bachelor’s Programme. The students will be awarded certification from upGrad and their degree after successfully finishing the course. Top Digital Marketing Skills Online Advertising Courses Influencer Marketing Programs SEO Optimisation Courses Performance Marketing Certification Search Engine Marketing Course Email Marketing Strategy Content Marketing Strategy Social Media Advertising Digital Marketing Analytics Website Analytics Online Display Advertising Best Affiliate Programs Conclusion Once you get the right training and certifications, an ocean of opportunities will open up before you. At upGrad, we do our best to guide you towards your ambition and passion by providing a range of industry-relevant courses. So, choose one that will not only make you a job-ready candidate but also allow you to explore your interests!  Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course

by Siddhant Khanvilkar

29 Aug 2023

Blogs

6943

upGrad’s Advanced Certificate in Digital Marketing and Communication is one of the best industry-relevant courses on digital marketing. It has recorded a 42% post-programme salary hike among certificate holders placed in top companies like Flipkart, American Express, Zivame, and Star Plus, to name a few. In this article, we will take an in-depth look at the Digital Marketing Course Syllabus outlined by upGrad and Mudra Institute of Communications (MICA), Ahmedabad. Digital Marketing and Communication (1 month) The digital marketing course syllabus begins with month-long classes focused on the fundamentals of marketing where you are introduced to the basics of marketing and different digital marketing channels. It highlights the integral role customer-centricity plays in understanding the motivations of the customer in the buying process.  You will be familiarised with the customer journey through the purchase funnel and taught to measure key metrics at each stage to define a robust marketing strategy.  The course is designed for: Freshers Traditional Marketers Brand and Communication Managers Digital Marketing Executives Sales and Marketing Professionals Business Executives The minimum requirement for this course is a bachelor’s degree. Customized Tracks To Determine Professional Hierarchy (4 months) The course comprises three customised outcome-oriented tracks designed to build aspiring managers, leaders, and executives of tomorrow. Each track spans four months, and students have the option to choose a specialisation track based on their career goals: The Executive track – To provide an in-depth understanding of DM basics and build skills to run campaigns on cutting-edge tools. Management track – To optimise SEO, analyse key metrics, and run social media campaigns. Leadership track – To build skills that allow you to manage digital campaign calendars and curate SEO and SEM audit reports. Each track focuses on students being able to design and build a web-owned presence. This includes recognising the visual elements of a site and creating a better landing page for higher conversions.  Blog creation, SEO, SEM, display advertising, social media marketing, email marketing, content marketing, and web analytics form the remaining digital marketing subjects on the executive track.  Students get an in-depth understanding of Google’s search algorithm, which includes crawling, indexing, and ranking. On completion, they can leverage SEO tools like Keyword Planner, Ubersuggest, SeoSitecheckup to plan digital marketing resources. Soft skills such as verbal, non-verbal and written communication skills are also an integral part of the course. Both the management and leadership tracks highlight the need for an Agency while touching on the key skill sets of digital marketing.  upGrad’s Exclusive Digital Marketing Webinar for you – Consumer Segmentation from Demographics to Psychographics document.createElement('video'); https://cdn.upgrad.com/blog/webinar-on-digital-audience-segmentation-from-demographics-to-psychographics.mp4   Program Curriculum For Specialisation (6 Weeks each) The Advanced Certificate in Digital Marketing and Communication curriculum comprises four specialisations, each spanning six weeks. Students can choose their preferred specialisation(s) to pursue after completing their 4-month track. Branding and communication  Social media and content marketing Marketing analytics Marketing communications with a special focus on Public Relations (PR) Branding and Communication  Fundamentals of brand positioning: It seeks to evaluate brand attributes from the perspective of a customer and company. Students learn to build a brand design using branding elements and visual cues. They are also taught different techniques of measuring customer-based brand equity and calculating brand positioning with the help of NPS, CES and Perception maps. Brand Engagement Strategy: Students learn to build a brand engagement strategy through auditing, which makes use of various frameworks. It includes setting objectives and KPIs to implement a brand engagement strategy. Students are also taught to select different media and channel mix, define budgets and allocate funds. They learn to leverage qualitative and quantitative techniques to optimise brand growth and measure l equity.   Integrated Marketing Communication: This section focuses on building and maintaining online and offline communities, along with handling media, PR, and managing brand reputation. Students are taught to illustrate helpful things that become apparent during the different stages of the product life cycle. Create an integrated marketing communications strategy for your brand. International Branding: It includes identifying branding strategies globally and testing their suitability with respect to different business models. Students also acquire knowledge on consumer behaviour and learn to build brand strategies to respond to evolving market economies. Case Study and Tools: There are two projects involved –  Build engagement strategies and drive engagement among the target audience of a reputed cosmetics company. Taking an in-depth look at how Axis Bank is rebranding itself to drive brand visibility amongst young people. Social Media and Content Marketing Deep Dive into Content Creation: As is understood, students learn the art of content creation by understanding the 3 C’s of content creation, namely customers, channel, and content. They are taught to incorporate storytelling in the messaging across the various stages of the consumer funnel. Apart from this, they learn about different strategies used in the content creation process, including auditing and repurposing content. Advertising on Social Media: In this section, students become familiar with running ads on social media platforms and learn to identify objectives and factors that can benefit ads. They also learn to leverage performance metrics and optimisation techniques to apply on ad campaigns for platforms like Facebook, Instagram, LinkedIn, Twitter, Quora, etc. Community Management: This digital marketing subject revolves around devising strategies for community engagement and understanding what goes behind implementing them and engaging with the community. This could be as simple as writing a welcome message, responding to messages from your community, or running contests, quizzes, etc., to drive engagement. Content moderation techniques are also part of the curriculum where you learn to leverage Facebook, Hootsuite and other automation tools and identify the KPIs that contribute to your analysis. Case Study and Tools: There are three projects included – Analysing how McGraw Hill leverages content marketing to drive brand awareness. Creating community engagement strategies for The Quint and engaging its diverse audience. Get skilled in tools like Hootsuite and Canvas to leverage on social media platforms. Marketing Analytics Marketing Data Identification and Collection: Here, students learn to leverage marketing tools provided by Google to achieve marketing goals. From executing end-to-end campaigns with the help of Google Analytics to leveraging other analytics tools, students learn to determine the best tool to be used for user acquisition channels. Students are also taught to use behaviour analytics software and engage with customers by personalising communications according to their behaviour. Marketing Data integration and EDA: This is targeted at providing basic knowledge of databases and SQL to aid marketing analytics. Students are taught the art of storytelling using visual elements, which are believed to be most effective in communicating observations to the right audience. In addition to this, they acquire an understanding of the central tendency matrix, hypothesis testing and A/B testing, which are crucial in rigorous data analysis. Predictive Analytics and Decision-making: This involves working on predictive analytical techniques to optimise channel spends and identify top-performing channels. This means implementing marketing mix modelling with the help of regression analysis. Apart from this, students acquire knowledge of data-based segmentation techniques like RFM analysis and clustering analysis. They help in target segmentation to devise high-quality marketing strategies. Students also learn about propensity models, which help in behaviour prediction among customers. Case Study and Tools: There are two projects included – Deep dive into customer segmentation under the guidance of a Google expert. Learn to leverage tools like Google Analytics, Google Tag Manager, Branch.io, Clever Tap, SQL, XLStat, Excel Data Analysis Toolpak, and so on. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses Marketing Communications with Focus on Public Relations (PR)  1. Campaign Planning: It focuses on situation analysis, determining communication objectives and target audience to build a buyer persona. It also involves identifying the unique selling proposition for your communications. Key Outcomes: Get comprehensive knowledge of the steps that go behind developing marketing communications campaigns. Be able to create a buyer persona by analysing the situation and developing communication objectives. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses 2. Developing Creative Communications: It includes creativity and idea generation and upholding customer-centric communication. Students are required to write creative briefs, learn proposal writing, and leverage communication tools.  Key Outcomes:  Implement different techniques for idea generation. Write proposals and briefs creatively.  Identify communication channels for the distribution of your content. 3. Public Relations: It includes developing and maintaining relationships with media and fostering influencer and analyst relationships. Students are also taught online reputation management and crisis management, which is an essential skill for entrepreneurs and business owners. Key Outcomes Students can build profitable relationships with the media, influencers, and analysts. They can manage online reputation across different social media channels and respond efficiently to crises. If you would like to know more about upGrad’s Advanced Certificate in Digital Marketing and Communication, don’t hesitate to contact us. Our career counsellors will get in touch with you to help you with any questions you might have If not from MICA upGrad has also partnered with IIT-Delhi and provide a Certification course in Digital Marketing. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Average Fees for Digital Marketing Courses Courses Average Fees (First Year) MBA in Digital Marketing INR 3 – 20 lakhs UG programs in Digital Marketing INR 50,000 – 20,00,000 PG Certificate in Digital Marketing INR 20,000 – 1, 00, 000 Opportunities in Digital Marketing Technology has created new opportunities for marketers with the digital revolution. We still sell the same things, but how we sell them has changed.    Traditional marketing has given way to digital marketing, which has opened new openings for various businesses and aspiring digital marketers.    People interested in studying digital marketing are now comparing and assessing the numerous digital marketing course syllabus for beginners given by the various digital marketing colleges as the world around them undergoes a digital transformation both domestically and internationally.    One of the most essential strategies for expanding a company, organization, brand, business, or other entities has emerged via the use of various tools and approaches in digital marketing.  Almost every sector has started using digital marketing strategies to increase its digital footprint, including media and entertainment, banking, content marketing, and companies. Digital marketing is a broad field that covers a wide range of academic courses and subjects. Search Engine Optimization( SEO), Website Creation, Content Strategy, and other applicable subjects are generally tutored at all levels of the Digital Marketing subject syllabus. Today, many businesses anticipate the explosive growth of digital marketing over the next five years. To advance your profession, learn about digital marketing and start using it. Benefits of taking Digital Marketing Courses The following are the main benefits of following the digital marketing courses syllabus: Develop your management skills for digital marketing businesses.   Understand the digital marketing dos and don’ts.   Learn how to cut marketing costs by enrolling in digital marketing.   Learn how to use digital marketing to reach global followership.   Learn how to work as a freelancer or look for work-from-home openings.   Develop your management skills for digital marketing businesses.    Make an impression on recruiters by making your CV stand out. While you can learn digital marketing skills from any educational institution, it’s also crucial to understand how to use such talents and abilities in practical settings. Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing Conclusion: Because of the psychological effects it has on your customers, the significance and potential of digital marketing cannot be overlooked. Digital marketing gives you an edge over your competitors compared to other marketing strategies. This encourages interaction between vendors and buyers to understand items and customer preferences better.

by Siddhant Khanvilkar

14 Jun 2023

Blogs

899765

With the advent of the digital age, journalism, and content creation jobs have seen significant growth. More and more people are connected to the internet and wish to keep themselves updated with the latest news and happenings around the world. This has brought about an undeniable spike in demand for competent journalists and media persons.  If you enjoy meeting new people, have excellent communication skills, and have insightful questions to ask, journalism is the right career for you. Journalism can be even more lucrative if you enjoy reading and writing in English or any other regional language. In this manner, you can pursue jobs that don’t just revolve around reporting and anchoring.  Not to mention, the salary bands for professionals in journalism are rather rewarding. The journalist’s salary in India starts according to Payscale is ₹370,608 /year. There are plenty of career advancement opportunities from here to attract higher salary packages.  For this reason, people with a passion for writing, competent interpersonal skills, an inquisitive mind, and a willingness to stay in the public domain should consider taking up journalism as a career.  How to Become a Journalist? Journalists are creative people who are required to create unique, engaging and newsworthy/readable content on a diverse range of subjects.  Becoming a journalist is easy if you have a passion for it. There are several different streams or career options one can choose from after completing the relevant courses in journalism, arts and mass communication. To get started on your journalism journey, here are the courses in journalism that you can pursue: BJ (Bachelor of Journalism) BJMC (Bachelor of Journalism and Mass Communication) BA – JMC (Bachelor of Arts in Journalism and Mass Communication) BCJ (Bachelor of Communication and Journalism) BMM (Bachelor of Mass Media) BJ (Hons) (Bachelor of Journalism (Honours)) B.A. – Mass Communication (Bachelor of Arts in Mass Communication) PG Diploma (Mass Communication & Journalism) M.B.A. (Mass Media Management) Where you decide to pursue the above courses should depend on the quality of education an institution offers, the credibility of the college’s degree, and the opportunities it exposes you to in landing a lucrative placement. This is important, especially in a competitive career like journalism, because it determines how well you can shape your career ahead. upGrad, the online educational platform, offers relevant graduate and postgraduate courses from reputed colleges that can help you kickstart your career in journalism and fetch high-paying jobs on completion.  1. Bachelor of Arts – Journalism & Mass Communication from Chandigarh University  This 3-year course with in-built internship opportunities comprises 450+ hours of learning content, 80+ live sessions, and 30+ case studies and projects. On completion of the course, you earn a bachelor’s degree from the UGC-recognised university that is NAAC A+ accredited. 2. Master of Arts in Public Relations from the University of Mumbai  This 2-year course is designed to teach you new-age digital media skills. It is offered in three languages and the curriculum comprises a 6 months inbuilt internship opportunity, 20 electives, 3 personalised learning tracks, and 1 dissertation. It exposes you to upGrad’s 300+ hiring partners to help you land your dream job.  3. Master of Arts in Communication and Journalism from the University of Mumbai  Offered in three languages (English, Marathi and Hindi), the 2-year course has an in-built internship program spanning 6 months and personalised learning tracks that exposes you to the profession and helps polish your skills.  You can pursue these courses alongside your work or dedicatedly depend on your time and interests. Careers in Journalism & Salary in Journalism Journalism opens doors to pursue several career options. These range from regular media jobs to various other specialized domain-specific roles.  The work profile and Journalist Salary in India can vary based on your area of expertise. If you are working as a content creator, you would mostly be doing your job sitting in your office or at home if you are a freelancer. Your regular work would include creating content like blogs, media content, press releases, website contents, etc. If you are a journalist or reporter, you will be involved in fieldwork and would be expected to weave news and write-ups on the latest happenings in your city and worldwide. Let us discuss further the career options you have with a background in journalism:  1. Journalist/Reporter (starting from INR 1,70,000 per year) One of the most obvious career options available after completing a degree in journalism would be to become a reporter or journalist. This job would require you to create reports on the events and happenings of a given area. As a journalist or a reporter, you are also required to conduct press conferences and open-house sessions with prominent personalities. It should be noted that reporting is a challenging job and could become hectic if you are assigned multiple events to cover. You are also sent to remote areas or unfriendly areas so the position requires that you possess an adventurous spirit. If you do, you will thoroughly enjoy travelling and meeting new people. 2. Staff Writer (starting from INR 2,00,000 per year) As the name suggests, a staff writer is an in-house writer whose job is to produce good quality and engaging content on relevant topics. It can be for a newspaper, magazine, online portal, or any other media channel. As a staff writer, you must be ready to work on multiple projects belonging to various niches. This is also possibly a key point why candidates prefer the position of a staff writer; you get to work on a variety of exciting subjects, are paid well, and can also pursue a number of career advancement opportunities.  3. Content Writer (starting from INR 1,31,000 per year) While the nature of work done by a staff writer and a content writer are almost similar, there are one key difference content writers can work freelance, if they so wish. They can work for multiple clients or agencies providing their services on a per word or per submission basis. There are several online and offline agencies that a content creator can associate with to get work. Working as a freelance writer gives you the freedom to choose your work timings and also pursue any other work or passion parallelly. 4. News Producer (starting from INR 1,80,000 per year) News producers are in charge of finalising the news that will be aired or published on a news channel. Their job involves conducting interviews and performing research to determine the current trends, latest affairs, and other news-worthy events. Another responsibility of news producers is to assist news anchors and writers to craft relevant stories for a channel.  5. News Editor (starting from INR 1,49,000 per year) A news editor is accountable for all news publications, online and offline. It is their job to monitor all processes and operations of media houses, magazines, news portals, and more. They decide the layout, content to be published, headlines, content style and structure, and are the decision-makers in all the major activities related to publishing. Another additional responsibility of a news editor is to help target the right reader base with the news stories they put out.  6. Copywriter (starting from INR 95,000 per year) Copywriters create unique and innovative content for a company to help enhance their online and offline presence. They help the company connect with the customer through well-targeted and carefully-crafted brochures, media campaigns, emails, blogs, messages, among others. They also play a pivotal role in creating a brand image and aligning marketing campaigns to promote brand awareness. They work in teams and may be involved in several projects at the same time. 7. Social Media Planner (starting from INR 2,21,000 per year) With the growth of the internet, online presence has become a huge criterion for the success of any business or organization. High profile social media ads are the most sought-after marketing strategies to drive optimum results in a short span using relatively few resources. These paid advertisements and social media strategies are outlined by a social media planner. They work with the content creation team, marketing team, and finance team, to produce social media campaigns that have the potential to drive growth for a business.  8. Digital Strategist (starting from INR 2,27,000 per year) Digital Strategists are a step ahead of Social Media Planners. The primary responsibility of a digital strategist is to identify new target areas for increasing a company’s digital presence. This requires conducting market research and keeping up with industry trends to ensure a company gets expected visibility in a chosen area. Apart from creating unique marketing content, they also have expertise in SEO methodologies that can help companies drive traffic and increase conversion rates.  9. Corporate Communication Specialist (starting from INR 3,63,000 per year) A corporate communication specialist is a very interesting role for someone with expertise in both marketing and PR. As a corporate communication specialist, you are required to create content for internal and external communication. Developing press releases (PR content), marketing content, and other media content is an integral part of the job description. Another highlight of the job is that you have first-hand knowledge of the policies and regulatory decisions of a company. Based on these and the company needs, a  corporate communication specialist is expected to chart out plans to determine what part of this information will be circulated internally and which will be shared with the public. This means you would be required directly with company executives and corporate managers which would enhance visibility for the work you do as well provide exposure to leverage for high-level positions.  10. Public Relations Specialist (starting from INR 1,56,000 per year) As a public relations specialist, you are required to create communication plans, and media strategies, and control public releases. The roles and responsibilities include creating presentations for the management, content for internal employees, and content for external communication, including blogs, PRs, fact sheets, and more. You will also be required to take part in industry events and speak about the company. This position gives you a lot of exposure to the marketing world and would give you opportunities to travel and meet a lot of people across the globe. Note: Remember, these are just the starting salaries for entry-level professionals that go upwards to approx. INR 1 million annually based on your knowledge and experience. Importance of journalism in our society Without journalism, the world would be in an ignorant state. Journalism aims at empowering citizens by giving them the right information.  The provided information allows the citizens to make informed decisions. Journalism is helpful in various aspects of life, such as political scenarios, social rights, climate change, and giving a voice to the voiceless. It is also helpful in fighting for human rights and promoting critical thinking, entertainment, and education. It plays a crucial role in providing citizens with accurate and reliable information that affects their daily lives. Also, journalism is also helpful in maintaining openness and transparency in society.  Democracy is promoted by giving individuals a voice for their rights and ensuring their opinions are heard. It allows exchanging of ideas that create dialogue, eventually leading to greater societal understanding and tolerance. The efforts and stakes are high in this field, which is reflected in the high journalist salary in the country. Top skills needed to be a journalist The journalists work as watchdogs on behalf of the public. They are required to be highly skilled in order to be true to their job. Communication  As the name suggests, communication skills are highly important in the field of journalism. No matter, how one is proficient in other skills if one’s communication skills are not good enough, there are lesser chances of acing in the field of journalism.  The journalists are required to interview, deliver reports, and write articles and scripts as a part of their jobs. Communication skills are not confined to speaking rather it includes writing, being empathetic, etc.  Attention to detail The journalists are required to write reports dealing with sensitive data and so on. They are responsible for providing authentic sources of information to the people who consume their news. As a journalist, it is important for them to make sure that the information provided to the public is accurate and for that, they need to have a strong network of sources.  Literacy of digital media With the advent of technology, the world is turning digital. The industries, organisations are turning digital and for that, professionals also need to be at high pace with the technology. The journalists must know how to use websites, digital tools, laptops, applications, gadgets, etc. As digital broadcasting news is one of the best ways to reach a larger audience.  Investigative reporting Although journalists have to be good at various other skills investigative reporting comes first. This type of reporting allows the users to probe into harmful activities, and practices happening in society.  To perform this, journalists are required to be discreet and protect their information.  Final Thoughts  Journalism is a wonderful career path and can open up numerous avenues for you to explore down the road. It is a field that recognizes hard work and can take you places with dedication and experience. For those who seek the truth and a taste of fame, journalism is a good starting point.  Decide on a career path that is most aligned with your aspirations, and then carve out a niche for yourself in that area.

by Siddhant Khanvilkar

18 Mar 2023

Blogs

901128

Are you a creative person and want a career in the tech industry? Then you should pursue a career in technical writing.  Contrary to popular belief, technical writing is a highly creative field as it requires you to simplify technical and jargon-filled language into an easily understandable one.  Technical writers work in multiple industries, and it’s among the best careers for people who love to write. However, if a job doesn’t pay well, it loses all of its lustre. That’s why we’ll discuss the average technical writer salary in India and explore why it’s a fantastic career to pursue. You’ll also find out what factors affect your salary in this field and how you can get higher pay. Let’s get started: What is the Average Technical Writer salary in India? The average technical writer salary in India is INR 4.97 lakh per year. This role’s pay scale ranges from INR 2.29 lakh per annum to INR 10 lakh per annum, including shared profits and bonuses.  The demand for technical writers has increased exponentially in the last few years as the number of tech companies and startups has blown up. You can understand how lucrative this field is when The Economic Times included it in their list of the highest paying jobs in 2017. As the number of tech companies grows, the demand for technical writers will increase accordingly. Also, keep in mind that you can pursue a freelance career in this profession if you don’t want a 9-5 job. The average pay of freelance writers in India is INR 475 per hour. Their total pay ranges from INR 1.93 lakh per annum to INR 20 lakh per annum. However, they don’t work in traditional job settings, and their income is highly variable depending on the number of clients they work with.  What Does a Technical Writer Do? Technical writers are responsible for writing instruction manuals and related documents to give detailed technical information in a simple and non-technical language. They have to gather the required information from the production teams and manufacturers and convey the same to the customers. Technical writers write guides, instruction manuals, journal articles and other related documents. Usually, they work with companies that organise, produce, or distribute technical products.  They must have strong research skills as they are responsible for understanding the readers of their written documents. A technical writer must know who their target audience is to convey information clearly and use the correct language. It allows the reader to find, understand, and follow the required guidelines easily.  Technical writers must analyse the target audience of their project and define their requirements. What the document would sound like and how it will feel depend solely on the target audience, which is why it’s one of the most pivotal duties of a technical writer to find the right audience.  They conduct audience analysis to determine the document’s design, presentation, and content.  For example, hardware documents are usually very clear, simple, and concise, so inexperienced users can use them efficiently.  On the other hand, documentation for advanced machinery and tools uses different technical languages because they assume the reader has considerable knowledge of their field.  Technical writers work in numerous industries such as medicine, engineering, software, etc. The development life cycle of technical writing is quite similar to the product development lifecycle of an organisation.  They work in teams with other specialists, editors, graphic designers, and content managers. Thus, it’s essential to have good communication skills. The role might require them to train or coach junior writers as well.  Factors Affecting Technical Writer Salary in India The average technical writer salary in India depends on many factors. You should know how these factors affect technical writer salary to determine how much you can expect to earn in this profession.  When you know what factors contribute to higher pay, you can plan your career accordingly and climb the ranks faster. The most prominent factors that affect the average technical writer salary in India are: Experience Skills Location Employer Let’s discuss each of them in detail to understand how they affect your pay: Experience The biggest factor that determines your technical writer salary in India is the amount of experience you have. Beginners and those with less experience earn substantially less than those with more experience.  Entry-level technical writers earn around 44% less than the industry average. Similarly, early career professionals in this field make 17% less than the median salary. On the other hand, mid-career professionals earn 54% higher than the average, while late-career technical writers earn 179% higher than the average. Indeed, having more experience will help you get a better salary.  A technical writer with less than a year’s experience earns an average salary of INR 2.77 lakh per annum. Those with one to four years of experience make around INR 4.14 lakh per annum on average.  With a few years of experience, your pay in this field would increase substantially as a technical writer with five to nine years of experience earns INR 7.66 lakh per annum on average. Those with 10 to 19 years of experience in this field earn around an average salary of INR 13.8 lakh per annum.  Skills Your skill-level and expertise in relevant skills affect your technical writer salary heavily. As the industry evolves, the in-demand skills change accordingly. This is why having industry-specific and updated skills helps you in getting a better salary.  The most popular skills among technical writers in India are: Writing Procedures and Documentation Microsoft Office Microsoft Word Microsoft Excel By knowing which skills have the most demand, you can develop the same and stand out from the competition. On the other hand, certain skills tend to increase your salary as well.  Technical writers with the Confluence skill report to earn 103% higher than the industry average. Similarly, those who know how to use Madcap Flare earn 37% more than the average, whereas those familiar with XML (eXtensible Markup Language) make 20% higher than the average. Adobe FrameMaker (17% higher than average) and Adobe RoboHelp (11% higher than average) are also skills that can get you better pay. Some additional skills that can help you get better pay as a technical writer are: Adobe Acrobat (5% higher than average) Adobe Photoshop (4% higher than average) Microsoft Visio (3% higher than average) Clearly, by developing certain skills, you can get a considerably higher salary as a technical writer. Also, keep in mind that you can get promoted to a higher role as you get more experience and develop advanced skills, such as a senior technical writer. The average pay of a senior technical writer in India is INR 10.1 lakh per annum, and it can go up to INR 20 lakh per annum.  Location Your location has a significant impact on your pay as a technical writer. Some cities offer above-average salaries, whereas some cities offer lower pay. You should know which cities offer the best pay so you can plan your career accordingly.  The best city for technical writers in terms of average pay is Bangalore. The average it offers to technical writers is 11.5% higher than the national average. Professionals in this field earn higher salaries in Noida (2.3% higher than average) and Hyderabad (2.4% higher than average).  Conversely, some cities offer below-average salaries. The city that offers the lowest pay to technical writers in India is Kolkata which offers 32.8 less than the average income. Other cities in this category include Pune (7% less than the average) and Chennai (16% less than the average).  Employer Lastly, a prominent factor that determines your salary as a technical writer is your employer. Some companies offer substantially higher salaries while some others offer lower pay. However, you shouldn’t simply choose an employer solely based on their offered income. You should also consider additional benefits (for example, health insurance) and the company culture while choosing your employer company.  In terms of India’s highest technical writer salary, Cisco Systems Inc comes at the top as its average pay is INR 13.7 lakh per annum for these professionals. Other companies that offer significantly high salaries to technical writers are Nutanix (INR 12.3 lakh per annum) and Juniper Networks (INR 10.8 lakh per annum).  On the other hand, ZOHO Corporation and HCL Technologies offer lower salaries to their technical writers – the average pay is INR 5.7 lakh per annum and INR 5.89 lakh per annum, respectively.  How to Earn the Top Technical Writer Salary in India In the tech sector, recruiters look for qualified candidates with the most in-demand skills in their arsenal. By developing the right skills and having the proper qualification, you can easily bag a lucrative role in established corporations.  The best way to develop the necessary technical writing skills is by taking a journalism course. A journalism course will equip you with the writing and communication expertise you need to convey highly technical information into a simplified language.  Completing a journalism course will give you the required qualifications to apply for technical writing roles in multiple companies. Moreover, you can complete a PG course in one of the industries you want to enter to enhance your chances of bagging a high-paying role there. At upGrad, we offer two courses in journalism and mass communication. Both of them are offered online, so you can upskill from your home without leaving your job: Master of Arts – Journalism and Mass Communication (with Chandigarh University) Master of Arts in Communication & Journalism (with University of Mumbai)  On the other hand, you can take an industry-specific course such as data science, artificial intelligence, or software development and pursue a technical writing role in these fields. Check out our homepage to find programs in those domains.  Conclusion A career in technical writing is certainly a lucrative one. With sufficient experience and expertise, you can easily bag a handsome salary. Moreover, the job promises a high degree of satisfaction. You get to experiment with your writing technique, tonality, and approach while continually learning about the latest advancements in tech domains.   

by Siddhant Khanvilkar

30 Oct 2022

Blogs

5237

At present, there are over 206 million active Twitter users worldwide. With more than 73 million active Twitter accounts in the US, it has the maximum number of active Twitter users. While many people view Twitter as a platform for sharing political opinions or informative posts, it is also an excellent platform for generating business leads. Businesses can run paid ads on Twitter. In 2020, there was an increase of 35% in ad engagements on Twitter. Gradually, a large number of businesses are focusing on increasing engagement on their Twitter accounts. Why Should You Use Twitter for Business? If you are still wondering whether you should take your marketing game on Twitter up by a notch, here are a few reasons why it is one of the best platforms for the growth of your business: 1. Broad audience This is a crucial advantage of using Twitter. If you are facing difficulties in generating leads for your business, Twitter marketing can be a game-changer. There are millions of active users on this platform. You can post informational and creative content on Twitter to engage with millions of people. Over time, you will find potential customers on the forum. 2. Cost-effective Another benefit of leveraging Twitter for business is that it is cost-effective. You do not have to run paid ads or campaigns on Twitter necessarily. A witty and engaging copy along with appealing images can also help you gain followers. 3. Create a brand Image Twitter is a great platform to build your brand image. It serves as a medium to make people aware of your products or services. It offers visibility and also helps you gain the trust of customers. Ways To Use Twitter for Business? There is no straight-jacket formula when it comes to marketing on social media. You will find a variety of audiences online that have varying tastes. Whenever a company launches its campaigns on Twitter, there is always a mixed response. While a lot of users might engage with the content, there are chances of receiving backlash. Therefore, you have to be extremely careful and diligent while using Twitter for business ads. Here are a few ways to effectively use Twitter for your business. 1. Create Objectives and Strategies This is a no-brainer tip for all marketing campaigns. The first and the most crucial step before you think of launching a marketing campaign is to discuss with your team and lay down the clear objectives of your campaign. For this, you need first to find out your target audience. Since Twitter has millions of users, it is nearly impossible to develop a campaign that caters to all users. Therefore, you need to determine your niche audience for whom you need to run campaigns and predict the lead conversion ratio. Your objectives must include the reasons behind running that particular ad campaign. For example, how will it help in the growth of your business? If you have recently started using a Twitter Business account, you do not need to run ads or build campaigns immediately. You can start posting content that resonates with your business ideas and offers value to the readers. Another way to increase engagements on Twitter is to interact with other brands or businesses. We have often seen Twitter threads where brands show support by commenting on each other’s posts. However, if you have been using Twitter for quite some time and you wish to go with paid ads or campaigns, there are a few things that you must keep in mind. To begin with, you need to have a fixed budget for marketing on Twitter. It will cover your expenses for promoting tweets or your business account. Next is choosing the correct ad format. There are over 20 Twitter advertisement formats for businesses like images, texts, videos, and carousels. You should ensure that the ad format aligns with your objectives. In addition to it, you also need to figure out a way to balance organic and paid content on Twitter. Too many advertisements can negatively impact your brand images.  2. Download The Twitter Planner To use Twitter for business, you must have a weekly or monthly planner. It will help you schedule content and streamline the process. You can either create a planner on an excel or Google sheet. Another best option is to download the Twitter business planner from their official website. It comprises a detailed guide on how you can start your Twitter business account journey, what are the things that you must keep in mind while mapping a marketing strategy, and pro tips. The Twitter business plan also helps you set guidelines for your brand image. For instance, what are the do’s and don’ts while writing a copy and creating media for your brand. 3. Inspiration From Other Brands If you are new to Twitter and are figuring out how to devise a marketing strategy, you can initially observe how other brands post content and engage with their audiences. The purpose behind this is to seek inspiration for your marketing campaigns and come up with fresh ideas. Never blatantly copy the marketing strategy of other businesses. This is the worst thing that you can do on a social media platform. It will not only result in plagiarism but will also create a negative image of your business. 4. Be Creative It is normal for businesses to have reservations while chalking marketing strategies. However, one shouldn’t be afraid to experiment. While it is important to post valuable content, you can still come up with creative and engaging ideas that will capture the attention of Twitter users. However, it is crucial to ensure that the content is not offensive. Also, it would help if you did not hesitate to hop on viral Twitter trends. Moreover, along with posting creative content, you should be as witty as possible while posting comments on other tweets. The best way to seek the attention of the masses is to be humorous and subtle while promoting your products or services. One should refrain from posting similar content for weeks. Experimenting with creative posts and visuals is one of the most effective ways for businesses to gain the loyalty of their audience and generate leads. 5. Analyze The Results The next effective Twitter marketing technique is analysis. You can get various insights on your Twitter business account regarding likes, views, reach, and engagement. It helps businesses understand whether their marketing strategies are effective and how they can improve the same. They can understand how the audiences are reacting to their content. In simple words, analyzing post insights on Twitter allows businesses to understand consumer behavior and take appropriate actions based on the results. Get a Digital Marketing Certificate online from the World’s top Universities. Learn Advanced Certificate Programs to fast-track your career. 6. Use Various Twitter Tools To use Twitter for business, you can leverage various tools like polls and live options. It helps you gain more engagement on your posts. There are also plenty of other marketing tools that you can use to gain more followers on your Twitter business account. The first tool is Owlead that gains filters and categorizes relevant Twitter accounts based on location and Keywords in bios. The next most commonly used tool for Twitter marketing is Hootsuite. It facilitates scheduling Twitter posts and tracking your content. You can also use other tools like Crowdfire, Buffer, and Tweepi to gain authentic followers on Twitter and monitor post content and mentions. Various Skills Required for Operating a Twitter Business Account To build a business brand on Twitter, you should possess digital marketing skills. Even if you work as a digital marketing strategist in a company or as a freelancer, it is beneficial for you to learn the following popular digital marketing skills: Communication Strategy and Organization Creative and Analytical skills Brand marketing SEO Link Building Graphic design The ideal way to master the skills mentioned above is to pursue a certificate course in digital marketing, work on live projects, and learn from the experiences of industry professionals. upGrad’s Advanced Certificate Program in Customer Centricity course offers all the above features and much more. You will learn about customer loyalty, their expectations from a business, how to resolve customer grievances and retain their loyalty. In addition, the digital marketing certificate course will help you learn in-depth about various marketing strategies and how to implement them. upGrad’s courses facilitate peer learning and global networking opportunities. As an upGrad learner, you will also receive 360-degree career assistance. Conclusion Twitter is a powerful marketing platform to engage with your potential clients and customers. An effective marketing strategy will aid business growth and also boost revenues. Suppose you have recently set up your business or are a part of a company’s marketing and sales team. In that case, upGrad’s certificate courses will be beneficial for you in learning marketing strategies.

by Siddhant Khanvilkar

14 Oct 2022