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Getting your first job offer to kickstart your career is always challenging. All your education and skills will prove futile if you cannot find your way in the competitive market and start working in the domain that interests you and offers a promising future. One significant step to start exploring the job market is writing an effective resume. For students, writing a resume is another challenge because they do not have any work experience to include. Moreover, freshers usually do not have any certifications to their name to make their resume attractive and stand out from other candidates. That is why even candidates with an MBA from Golden Gate University search for a student resume format that can give them a foundation to build a fruitful document.  Basic Resume Format for Students    Whether you are writing a resume for a student or a working professional, there are certain sections that are common. I have listed a few aspects that are always there in a simple resume format for students.  Contact Information  It is the fundamental information that is there in every resume. This section introduces you to the employer or anyone reading the resume document. You will give basic information:  Name  Permanent Address  Contact Information  E-mail Address  A few formats also include additional details, like your gender, age, marital status, and more. However, these details are totally ignorable.      Objective or Summary Statement   You can consider this section as a quick summary of your resume. It is just a two to three-line description that speaks about your career goals and gives a clear idea about your vision. The challenge most students face is writing an apt objective with a precise word count. You can seek assistance from the online resume builders and proofread it to ensure it is just your vision put into good words. A sample objective will look like:   High school student with proven [skills] looking for a [position] at [company]. Proven [skill] as [extracurricular position]. I wish to use [skills] to [achieve goals].  Hardworking recent graduate in [degree] from [school]. Excellent [skills] and [skills]. Experienced in [function], function, and [function] at [company].  Education Section   The education section is always there in all the resumes, be it for students or professionals. You do not have to give a full-fledged handbook of all you have studied. Just write about your qualifications, with your score and the university from which you did it. You can add all the degrees and diplomas in this section, and make sure you choose a template that lets you portray it in a sorted manner. You can also highlight the qualifications that you think should definitely catch the eye of your employer, like an MBA (Global) from Deakin Business School or other renowned universities.  Other Core Elements in a Student Resume  I have discussed the basic resume format and the sections that you will find in every resume. Apart from that, there are a few other elements that you should preferably add to your resume to make it look more elaborate and increase your chances of getting hired. These components are:  Certifications / Specialization  Many students with a clear vision of the future complete certification courses or specializations during their college. If you are also an ambitious student, you should add it to your resume. Speak briefly about your certifications, mentioning the areas you covered and any additional information you wish to put on your resume.  Work Experience  I know we are talking about resume format for students with no experience, and when you are straight out of college, you actually do not have any relevant job experience. However, you can still add your work experience to the resume. Mention your internships, projects you have handled, and any volunteer work you did at the college level. Mention all the details and write about what you have learned, too. The image below explains how you can mention your work experience. Hobbies  Your employer wants to know about your hobbies, and you should include them in your student resume format. However, avoid mentioning irrelevant hobbies like listening to music or likewise, as it will not make any difference.  Skills  You have to learn new skills when you have an MBA degree or a Post Graduate Certificate in Data Science & AI from IIITB. Your resume is the place where you mention these skills. Talk about soft skills you have gained or any technical expertise you feel is worth mentioning.  Languages You Know  It is another optional section in the resume format for students with no experience. However, you should include it only if you have a certain number of languages to mention. For example, you should add this section to your resume if you have learned foreign languages.  As these options are optional, it is up to you to decide which one you would want to put in and which ones you want to skip. Strategically, include the ones that you feel will add weight to your resume, and if you do not have enough info for a particular section, skip it!  College Student Resume Template Examples    If you are just out of college and want to apply for jobs, you should check out the basic resume examples to learn how you can strengthen your application. I have listed a few examples for your reference.  Template 1: Source Link Template 2: Source link How to Write a Student Resume with No Experience?    I have listed all the components of a resume, and you can use that information to write an effective document to strengthen your job application. If you still need help, refer to the step-by-step guide mentioned below.  Step 1: Gather Information  Before you sit to write your resume, gather all the information you would require while building it. Keep your educational qualification details and certifications handy so you do not have to feel the mess of looking around for documents.  Step 2: Introduce Yourself & Write your Objective  Start your resume by giving your personal details, like your name, address, contact number, and everything I have mentioned before. Moving on, create a short, precise, yet effective objective that clearly speaks about your career goals.  Step 3: Education & Skills  The next section should be a table of all your educational qualifications with your score and the subjects you specialized in. Just under your educational details, include your certifications and skills you have learned.  Step 4: Additional Details  Once you have mentioned everything written in the steps above, the next step is to see if you want to add any additional detail. It can be your certification course, the languages you have learned, or your hobbies.  Step 5: Proofread  After everything is done, proofread your resume for any errors. Understand that a resume should always be written with correct details. Moreover, grammatical errors and other mistakes will create a poor impression. So, proofread the entire document before sending it across.    This step-by-step guide can help you write an effective resume for your job application. Make sure you curate this document with utmost attention to avoid chaos and enjoy all its perks.  Mistakes to Avoid in Student Resume    I have always emphasized building an attractive, informative, and sorted resume in an easy-to-understand format. However, all your hard work in curating such a document will fail if it is filled with mistakes. Some of the common mistakes that you should always be considerate about are listed below.  The most common mistakes are spelling or grammatical errors. It is a big turn-off for your employer as a person ready to enter the job market is not expected to make such mistakes. So, it is advisable to proofread your document twice once it’s ready.  Another mistake is to give too much information or too little. You cannot be so precise that you miss out on details. At the same time, you cannot write an entire book in your resume. Use fewer words, but provide all the information required.  Many students refrain from adding details about their certifications or skills, thinking they would discuss it during the interview. It is a disastrous mistake as you might not even get that opportunity if you skip mentioning your abilities.  Lastly, putting the wrong contact information is another blunder that would kill your chances of getting hired. If you do not update your phone number on your resume, how are the employers supposed to reach out to you?!  So, these are the common mistakes you should always avoid while writing a resume. The best way is to write documents using assistance from a resume builder and get the final file proofread by someone.  Conclusion    Whether you have an MBA in International Finance from ACCA or a postgraduate degree from a globally renowned university, you would have to sail through massive competition to get a job. So, to not leave any stone unturned, your resume should get your attention. Consider it a document that represents you before you actually meet the employer and curate it in a way you would want your employer to know you. Get a popular resume format from the web and use a resume-building tool to customize it according to your requirements. Send it across to apply for your targeted job roles, and you will see a significant rise in the number of interview calls you get. 

by spandita hati

29 Feb 2024

Blogs

5041

guiding a team or planning strategy. This shift is often a given today, but in the 19th century, most companies promoted the best technicians. However, Henri Fayol recognized that the skills that made them good at their jobs didn’t necessarily make them good managers.  Fayol recognized that while technical skills are undoubtedly important, they do not necessarily translate into effective managerial abilities. By emphasizing the importance of principles of management over technical expertise, he advocated for a more holistic approach to talent management and organizational leadership. This recognition, in my opinion, paved the way for a shift in organizational practices, where individuals are evaluated and promoted based on their leadership potential, interpersonal skills, and ability to drive organizational success, rather than solely on their technical proficiency.  In my blog post, we will delve into each of the 14 principles of management by Henri Fayol, exploring their significance and application in modern management practices.   Brief History About Henri Fayol  Born in 1841 near Constantinople (now Istanbul), Henri Fayol wasn’t initially destined for management greatness. His father, an engineer, sparked his initial interest in mining, leading him to study and graduate from France’s prestigious mining school.  His career began in 1860 at the Commentry-Fourchambault-Decazeville Mining Company, starting as an engineer. Over the next 30 years, he steadily rose through the ranks, eventually becoming the managing director in 1888. It was during this period that Fayol’s keen observations and experiences led him to develop his 14 principles of management, considered groundbreaking at the time. Unlike other prominent management thinkers of the era who focused on scientific methods and efficiency, Fayol emphasized the importance of project management principles and the human aspect of organizations.  Henry Fayol’s 14 Principles of Management  In the early 20th century, French industrialist Henri Fayol developed 14 principles of management based on his experience and observations. These principles, though formulated over a century ago, remain surprisingly relevant and applicable in today’s business world. Let’s delve into each principle and explore its modern-day significance:  Division of Work: Assigning work based on employees’ skills, experience, and knowledge is crucial for optimizing organizational performance. This approach ensures that each employee is placed in a role that aligns with their strengths, allowing them to perform at their best and contribute effectively to the organization’s goals. MBA online courses can also play a role in this process by providing employees with opportunities to further develop their skills and expertise.  Implementing this approach effectively requires considering change management principles to facilitate smooth transitions. By matching the right person with the right job, organizations can foster specialization, where employees become experts in their respective roles. This specialization leads to increased efficiency, higher productivity, and improved quality of work output. Employees are more likely to excel and innovate when they are engaged in tasks that leverage their skills and expertise.  Authority and Responsibility: Maintaining a balance between authority and responsibility is crucial for effective organizational management. When authority and responsibility are appropriately aligned, it ensures that employees have the necessary autonomy and resources to fulfill their duties effectively while also being held accountable for their actions. There should be a clear balance between the authority to give orders and the responsibility to carry them out.  When authority exceeds responsibility, there is a risk of misuse or abuse of power. Employees may overstep their bounds, make unilateral decisions without proper oversight, or act in a manner that is not in the best interests of the organization. This can lead to inefficiency, conflicts, and erosion of trust within the organization.  Discipline: Discipline in an organization is essential for maintaining order, consistency, and harmony among employees. It involves adhering to the guidelines, rules, and procedures set forth by the organization and obeying the directives of superiors.  When employees demonstrate discipline by following established protocols and guidelines, it helps to minimize conflicts within the organization. Consistent adherence to rules and regulations ensures that everyone operates within the same framework, reducing the likelihood of misunderstandings, disputes, or breaches of conduct.   Unity of Command: Adhering to the principle of unity of command is essential for maintaining clarity, accountability, and efficiency within an organization. This principle dictates that each worker or subordinate should receive orders and instructions from only one superior at a time.  By following this principle, subordinates have a clear line of authority and accountability, reducing the likelihood of confusion or conflicting directives. When employees report to a single superior, they know precisely who to turn to for guidance, support, and feedback. This clarity helps to streamline communication channels and decision-making processes, minimizing delays and misunderstandings.   Unity of Direction: The principle of unity of direction emphasizes the importance of having a single, cohesive plan and direction for a group with common objectives. Under this principle, there should be one overall leader responsible for setting the course and guiding the group towards its collective goals.  By ensuring that all members of the group are aligned with a unified vision and plan, unity of direction promotes coordination, collaboration, and synergy among team members. When everyone is working towards the same objectives under the guidance of a single leader, it fosters a sense of purpose, cohesion, and shared commitment within the group.  Subordination of Individual Interest to General Interest: Individual aspirations should not hinder the organization’s overall objectives. This principle is the subordination of individual interests to the general interest of the organization. This principle underscores the importance of prioritizing the collective goals and objectives of the organization over individual interests. Earning a Global MBA from Deakin Business School can further reinforce this principle by providing professionals with a broader perspective on organizational dynamics and strategic decision-making.  When individual interests are subordinated to the organizational interest, it ensures that employees prioritize the needs of the organization above their own personal agendas. This fosters a sense of commitment, loyalty, and dedication among employees, as they understand that their efforts contribute to the overall success and sustainability of the organization.  Remuneration: Remuneration refers to the compensation, whether monetary or non-monetary, that employees receive for their contributions to the organization. The principle of remuneration highlights the importance of rewarding employees based on factors such as their level of responsibility, skills, and knowledge, rather than solely on external factors like the cost of living or financial condition. Compensation should be fair, motivating, and aligned with employee performance and contribution.  By aligning remuneration with responsibility, skills, and knowledge, organizations can ensure that employees are fairly compensated for their contributions and are motivated to perform at their best. Employees who are compensated in accordance with their level of responsibility and expertise are more likely to feel valued and motivated to excel in their roles.   Centralization: Centralization and decentralization are two approaches to distributing decision-making power within an organization, and each has its own advantages and disadvantages depending on the nature and size of the organization.  Centralization involves retaining decision-making authority at the top levels of management, typically within a small group of senior executives or a single individual. This approach enables quick decision-making, ensures consistency in policies and procedures, and maintains tighter control over organizational activities. It is often seen in smaller organizations or those with highly standardized operations.  However, decentralization involves delegating decision-making authority to lower levels of management or individual departments or units within the organization. This approach empowers employees, encourages innovation and creativity, and allows for quicker responses to local needs and opportunities. Decentralization is more common in larger organizations with diverse operations or those that operate in dynamic environments.  Scalar Chain: The scalar chain represents the formal line of authority within an organization, where communication flows vertically from the top level of management to the bottom level. By adhering to the scalar chain principle, organizations can promote effective communication, streamline decision-making processes, and maintain accountability and transparency in their operations. It provides a framework for a clear and structured communication flow, enabling employees to collaborate, coordinate, and exchange information efficiently, ultimately contributing to the organization’s effectiveness and success.  The scalar chain may not always be practical, particularly in emergency situations where immediate action is required. To address this challenge, Fayol introduced the concept of the “gang plank,” which allows for lateral communication among employees at the same level of the hierarchy. This enables employees to communicate directly with their peers in situations where following the scalar chain may lead to delays or inefficiencies.  Order: The principle of order, as delineated by Fayol, emphasizes the systematic arrangement of organizational resources to enhance efficiency and effectiveness in operations. Fayol identified two main aspects of order: material order and social order.  Material order involves organizing things like supplies, machines, tools, and buildings in a way that makes sense. When these things are arranged properly, it helps to avoid wasting them and makes it easier to find and use them when necessary. This makes the work process smoother and more efficient.  On the other hand, social order involves placing the right individuals in the right positions, based on their skills, capabilities, and qualifications, and ensuring that they are effectively deployed to fulfill organizational objectives.  Equity: The principle of equity is all about treating employees fairly and justly in the organization. When employees feel that they are being treated with kindness and fairness, it fosters a sense of responsibility and loyalty among them. Completing the Advanced General Management Program from IMT Ghaziabad can further reinforce this principle by equipping professionals with the knowledge and skills to promote fairness and equity in the workplace. This, in turn, leads to increased efficiency and productivity in the organization.  Stability of Tenure: This principle focuses on ensuring job security and stability for employees within the organization. Managers should strive to provide a sense of stability, allowing employees to fully utilize their skills and potential. Frequent transfers or job changes can disrupt employees’ mental well-being and lead to high turnover rates. By prioritizing job security and minimizing unnecessary transfers, managers can promote employee satisfaction and long-term performance. Organizations should strive to create a stable and supportive work environment that encourages retention.  Initiative: Under this principle, subordinate plans are given importance in the organization. Managers should empower their subordinates by allowing them the freedom to develop their plans for carrying out work and solving problems. However, managers should also provide timely supervision to ensure that subordinates are working effectively and efficiently. This balance of autonomy and supervision fosters a sense of ownership and responsibility among employees, leading to improved performance and innovation.   Esprit de Corps: The principle of Esprit De Corps highlights the importance of fostering team spirit and unity within an organization. It underscores the idea that collective effort and collaboration among employees lead to greater strength and success. Completing a Post Graduate Diploma in Management from BIMTECH can further reinforce this principle by equipping professionals with the skills to cultivate teamwork and camaraderie among team members.  At its core, Esprit De Corps emphasizes the significance of harmony, mutual understanding, and camaraderie among workers. When employees work together cohesively as a team, they can achieve more significant results than if they were working individually. This principle recognizes that effective teamwork relies on positive relationships, trust, and shared goals among team members.  What is the Importance of the Principles of Management?  The principles of management by Henry Fayol, despite their age, remain remarkably relevant in today’s business landscape. Here’s why they continue to hold value:  Foundation for Effective Management: These principles provide a solid framework for efficient operations and achieving organizational goals. Covering areas like division of work, leadership, communication, and motivation, they offer a comprehensive approach to addressing complex management challenges.  Enhanced Efficiency and Productivity: Principles such as specialization and clear role definition help organizations streamline processes, minimize waste, and maximize output. This translates to improved performance and a competitive advantage in the market.  Positive Work Environment: Principles promoting fair compensation, equity, and employee initiative foster a culture of respect, value, and ownership among employees. This results in higher morale, engagement, and better organizational outcomes.  Adaptability and Evolution: While some principles may require interpretation in specific contexts, their core concepts remain relevant. Modern managers can adapt these principles to fit their industries, organizational cultures, and unique situations, ensuring their ongoing applicability.  Continuous Improvement: Studying and applying these principles encourages critical thinking, self-reflection, and a constant evaluation of practices. This fosters a culture of continuous learning and improvement, essential for organizations to thrive in a dynamic business environment.  Are the Principles of Management Still Relevant Today?  The principles of management remain highly relevant in today’s business world. While they may have been formulated decades ago, their core concepts and guiding principles continue to provide valuable insights and frameworks for effective leadership and organizational management. Here’s why they are still pertinent:  Timeless Concepts: Many of the fundamental principles, such as division of work, unity of command, and scalar chain, address universal aspects of organizational management that remain constant over time.  Adaptability: Although the principles were formulated in a different era, they are adaptable to modern organizational contexts. Managers can interpret and apply them to fit contemporary challenges and dynamic business environments.  Comprehensive Framework: The principles offer a comprehensive framework covering various aspects of management, including planning, organizing, leading, and controlling. This holistic approach remains essential for addressing complex management issues.  Foundation for Learning: Studying the principles of management provides a foundational understanding of key management concepts and theories. This knowledge is invaluable for aspiring managers and leaders, helping them navigate diverse organizational settings and challenges.  Continued Application: Many successful organizations still adhere to these principles in their management practices. They serve as guiding principles for decision-making, strategy formulation, and organizational development.  Conclusion   To summarize, I believe Henri Fayol’s management principles offer timeless guidance for effective organizational management. They encompass planning, organizing, staffing, leading, and controlling, providing a comprehensive framework for navigating modern business challenges. Fayol’s emphasis on clear objectives, structured organization, personnel development, leadership qualities, and performance monitoring resonates in today’s dynamic work environments. His 14 principles, including unity of command and equity, highlight fundamental concepts crucial for fostering cohesion and fairness within organizations. In essence, Fayol’s principles serve as a foundational roadmap for managers, offering valuable insights into achieving efficiency, productivity, and success in today’s ever-evolving business landscape. 

by spandita hati

29 Feb 2024

Blogs

5093

It’s common knowledge that most customers, around 80%, don’t know about your business directly. This is where marketing steps in, introducing your products to a wide range of people. In today’s fast-changing market, marketing is becoming increasingly important because things are always shifting. Often called the “heart” of a company, marketing is a big part of how businesses communicate, create, and understand what customers want. Fundamentally, marketing is about knowing what customers want and need, and then creating solutions that specifically address those wants and desires. In my role as a marketing manager for the last 15 years, I’ve witnessed firsthand how marketing can elevate brand awareness and foster meaningful engagement with audiences.  For businesses looking to prosper and stay relevant in today’s fast-paced and cutthroat industry, a thorough grasp of marketing concepts and tactics is essential. In this blog post, I want to delve deeper into the importance of marketing in today’s business landscape and share some insights I’ve gained along the way.  What is Marketing?  Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, communication, and exchange of value. Understanding consumer needs and preferences is a key function of marketing, enabling businesses to tailor their products and services accordingly. It involves understanding the target audience, developing products or services that meet their needs, promoting those offerings effectively, and facilitating transactions that benefit both the customer and the business. Marketing comprises various activities such as market research, product development, pricing, distribution, advertising, branding, and customer relationship management. Ultimately, marketing aims to build relationships with customers, drive sales, and achieve business objectives.  Importance of Marketing in Business  Marketing plays a crucial role in the success of any business, regardless of its size, industry, or target audience. Here’s a breakdown of why is marketing important to a business:  Customer Awareness and Acquisition: Marketing helps businesses create awareness about their products or services among potential customers. Through various marketing channels such as advertising, social media, and content marketing, businesses can attract the attention of their target audience and acquire new customers.  Brand Building and Differentiation: Effective marketing strategies help businesses build and strengthen their brand identity. By communicating the unique value proposition of their offerings, businesses can differentiate themselves from competitors and create a lasting impression in the minds of consumers.  Customer Engagement and Retention: Marketing facilitates ongoing engagement with customers, fostering loyalty and repeat business. Through strategies like email marketing, social media engagement, and loyalty programs, businesses can maintain relationships with existing customers, encouraging them to make repeat purchases and become brand advocates.  Market Research and Insights: Marketing function in business often involves market research to understand customer needs, preferences, and trends. By gathering and analyzing data, businesses can make informed decisions about product development, pricing strategies, and target markets, thereby increasing their chances of success in competitive environments.  Revenue Generation: Ultimately, marketing is instrumental in driving revenue for businesses. By effectively promoting products or services to the right audience, businesses can increase sales and revenue streams, leading to business growth and profitability.  Adaptation to Market Changes: In today’s dynamic business environment, markets are constantly evolving. Marketing helps businesses stay agile and responsive to changes in consumer behavior, technological advancements, and competitive landscapes. By monitoring market trends and customer feedback, businesses can adapt their strategies to remain relevant and competitive. Therefore, enrolling in MBA courses can provide marketing professionals with the knowledge and skills necessary to navigate these dynamic market conditions and drive business success.  Support for Sales and Distribution: Marketing activities complement sales efforts by generating leads, nurturing prospects, and facilitating the sales process. Through marketing collateral, sales presentations, and promotional materials, businesses can support their sales teams in closing deals and expanding their customer base.  Types of Marketing in Businesses  Different types of marketing strategies help businesses reach their audience and achieve their goals. From online tactics to real-world interactions, each type of marketing offers unique ways for businesses to connect with customers, build loyalty, and boost sales. Speaking of which, enrolling in an MBA program from O.P. Jindal Global University offers marketing professionals the opportunity to enhance their skills and implement the right marketing strategies for their business.  Let us look at the different types of marketing.  Digital Marketing: This covers a broad range of online tactics including social media marketing, content marketing, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. It uses digital channels to reach and engage target audiences, and drive brand awareness, leads, and sales.  Content Marketing: Focuses on creating and distributing valuable, relevant content to attract and retain a defined audience. Content can take various forms such as blog posts, videos, infographics, and ebooks, aiming to educate, entertain, or inspire consumers while subtly promoting a brand or product.  Social Media Marketing: Involves using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to connect with audiences, build brand awareness, and drive engagement. Strategies include organic content posting, paid advertising, influencer collaborations, and community management.  Email Marketing: Utilizes email to communicate with prospects and customers, delivering personalized messages, promotions, newsletters, and updates. Effective email marketing builds relationships, drives conversions, and fosters customer loyalty through targeted campaigns and automation.  Influencer Marketing: Collaborates with influencers or individuals with a significant online following to endorse products or services. Influencer marketing harnesses the influencer’s credibility and reach to connect with their audience authentically and drive brand awareness and sales.  Search Engine Optimization (SEO): Involves optimizing website content, structure, and technical aspects to improve visibility and ranking in search engine results pages (SERPs). Effective SEO strategies increase organic traffic, enhance online presence, and boost website authority over time.  Paid Advertising: Paid advertising uses different channels like SEM, display, social media, and native ads to reach specific audiences and boost conversions swiftly. By placing ads strategically and targeting the right audience, businesses can generate leads effectively.  Event Marketing: Engages audiences through live events, trade shows, conferences, webinars, and workshops. Event marketing provides opportunities to showcase products, network with industry professionals, and build brand awareness and credibility within targeted segments.  Direct Marketing: Involves directly reaching out to potential customers through channels like direct mail, email, telemarketing, and SMS marketing. Direct marketing delivers targeted messages and offers to specific individuals or groups, aiming to stimulate immediate responses, leads, or sales.  Word-of-Mouth Marketing: Relies on customers’ recommendations and referrals to promote products or services. Positive word-of-mouth, whether offline or online through reviews and testimonials, builds trust, credibility, and brand advocacy, influencing others’ purchasing decisions.  What is a Good Marketing Strategy?  A “good” marketing strategy in my view is subjective and depends heavily on your business, goals, and target audience. However, some essential elements contribute to crafting an effective strategy across various contexts:  Understanding Your Target Audience: Identify the target audience by defining their demographics, interests, pain points, and online behavior. Understand what motivates them and their needs, desires, and purchasing journeys to customize messaging and channels effectively. Studying marketing strategies will help marketing professionals to rightly identify their target audience. E.g. enrolling in an MBA from Liverpool Business School provides advanced business knowledge and skills essential for career advancement.  Setting Clear Goals and Objectives: Determine your objectives: whether it’s enhancing brand awareness, driving website traffic, generating leads, or boosting sales. Establish clear, measurable goals with specific metrics to monitor progress and gauge success.  Developing a Unique Value Proposition (UVP): Identify what sets your business apart from competitors by defining the distinctive value you provide, emphasizing your strengths and advantages. Clearly and succinctly articulate your Unique Value Proposition (UVP) in your messaging across all marketing channels.  Choosing the Right Marketing Channels: Identify the platforms favored by your target audience and prioritize channels that can engage them effectively, including traditional, digital, and niche options. Allocate your budget and resources accordingly. accordingly, focusing on channels that offer the greatest potential return on investment (ROI).  Creating Compelling Content: Keep in mind that content rules. Offer compelling and relevant content that aligns with the interests and needs of your audience. This can include blog posts, infographics, videos, social media posts, or email newsletters. Ensure your content is high-quality, informative, and optimized for search engines and specific platforms.  Utilizing Data and Analytics: Monitor and evaluate your marketing performance across all channels systematically. Utilize data to comprehend the effectiveness of your efforts, identifying areas of success and areas for improvement. Adapt your strategy based on these insights. Consider investing in analytics tools to gain deeper insights into audience behavior, campaign performance, and overall marketing return on investment (ROI).  Building Relationships and Engagement: Beyond solely focusing on selling, prioritize building connections with your audience. Encourage dialogue, address feedback promptly, and cultivate trust through authentic interactions. Utilize social media, email marketing, and other platforms to nurture relationships and cultivate a loyal customer community.  Staying Adaptable and Agile: The marketing environment is always changing. Stay ready to adjust your strategy according to emerging trends, technological progress, and competitor movements. Maintain flexibility and explore diverse tactics to refine your approach and achieve optimal outcomes.  Importance of Good Marketing Strategies for Business Success  In my opinion, a good marketing strategy isn’t just a nice-to-have for businesses; it’s a fundamental building block for success. Let’s look at the importance of marketing strategy in businesses:  Cuts through the noise: In today’s saturated market, businesses are bombarded by competitors, and a good marketing strategy helps you stand out from the crowd. It defines your unique value proposition (UVP) and communicates it effectively, attracting your ideal customers who resonate with your offerings.  Drives profitable growth: Beyond creating awareness, effective marketing generates qualified leads and converts them into paying customers. By understanding your target audience and their journey, you can create targeted campaigns that drive action and boost sales.  Builds brand loyalty and advocacy: Marketing isn’t just about immediate sales; it’s about building long-term relationships. A good strategy fosters engagement with your audience, builds trust, and encourages repeat business and positive word-of-mouth recommendations.  Informs product development and pricing: Marketing strategies are data-driven, providing valuable insights into customer preferences, needs, and market trends. This information can be used to develop products and services that resonate with your audience and set competitive pricing strategies that maximize profitability. Gaining insights into marketing through an MBA program such as the MBA from Golden Globe University enables marketing professionals to understand customer preferences and trends.   Optimizes resource allocation: A well-defined strategy directs your marketing efforts towards activities with the highest potential return on investment (ROI). This helps you make informed decisions about budget allocation, resource utilization, and marketing channels to maximize impact.  Adapts to change and competition: The marketing landscape is constantly evolving. A good strategy is flexible and adaptable, allowing you to respond to new trends, technologies, and competitor actions. This ensures your message stays relevant and resonates with your audience even as the market changes.  Creates a data-driven culture: Implementing and analyzing a marketing strategy fosters a data-driven culture within your business. This allows you to track results, measure success, and make informed decisions based on concrete evidence, not just intuition.  Boosts employee morale and motivation: When successful marketing campaigns generate positive results, it can significantly boost employee morale and motivation. Seeing their efforts translate into customer engagement, sales growth, and brand recognition can create a more positive and productive work environment.  Conclusion  To summarize, marketing is a critical function that drives brand awareness, fosters consumer engagement, and ultimately drives corporate success. It involves identifying target customers and efficiently advertising products or services. There are clear signs that show why marketing is crucial for your business. How you market your business can have a big impact on how successful you are. Marketing isn’t just good for your business, though. It also helps customers and society. Building a trusted and enduring relationship between the company and its customers is among the objectives of marketing. Overall, marketing is a multifaceted discipline with far-reaching implications for businesses, customers, and society alike. 

by spandita hati

29 Feb 2024

Blogs

5242

Once your education is completed and you are ready to enter the professional world, the first step would be to find a job. This is when you will learn that the market is competitive, and it will not be a cakewalk. From my experience, I would like to share that you have to plan every step carefully to reach your desired job role and kickstart your professional journey. One of the factors that most candidates underestimate is the resume for freshers. It is the first document you send to your potential employer and helps create your first impression. If you build a resume that gives a clear idea about your abilities and looks professional, your chances of getting hired automatically increase.  Whether you have an MBA in International Finance from ACCA or other renowned global universities, your resume will decide if your employer will call you for an interview. In this article, I will discuss the significance of a resume and how you can build one for success.   Benefits of a Well-Crafted Resume for Freshers   I always emphasize writing professional, informative, and sorted resumes to multiply the chances of getting hired. You might wonder how a document can do so. I am sharing a few benefits of a simple resume for freshers that will back my claim.   It Gives an Edge  A well-structured resume stands out in the pile of papers that look similar. So, if hundreds of candidates apply for the job, your resume will grab the attention because you have put it in a sorted manner where everything written is relevant.   Lasting Impression  If your resume has successfully grabbed the attention of your potential employer, he will certainly remember you during the interview round. Thus, you can aim for a lasting impression through a document you thought was merely a formality.   Showcase your Achievements  You have an MBA from a prestigious college or have done a Post Graduate Programme in Machine Learning & AI from IIITB. But how will the hiring committee know about this? Your resume will help them become familiar with your achievements and the strengths that make you a better candidate for the job role under question.  Reduces Effort  Imagine you have a pile of hundred documents, each looking just like the other; wouldn’t you be frustrated to put in extra effort to go through all of them? That is precisely what happens with the professional who screens the applications. On the other hand, if you curate your resume in a sorted manner, it will reduce the effort of the concerned person, and he might just put you on the list for the next round pretty fast.  Increased Self Assurance  When you know you have written everything on your resume and presented it well, you gain a sense of confidence. There is a self-assurance that you have a certain set of achievements that will work in your favor, and that removes the nervousness around interviews.   These are a few perks that a well-curated resume can offer, and these reasons increase your chances of getting hired.   What are the Essential Components of a Fresher’s Resume?   By now, you have learned about the significance of putting extra effort into writing your resume. But what would a resume template for freshers look like? What are the things that you should mandatorily mention on your resume? To help you figure out, here are the key components you should consider while writing a resume for freshers.   Personal Information  Every resume must start by giving personal information. It is similar to how you introduce yourself upon meeting someone for the first time, but it should be professional and to the point. Things you should write in this section are:  Your Name  Gender  Permanent Address  Contact Number  Email Address  Objective  An objective is a short sentence that quickly explains your purpose behind applying for that job. It is advisable to write it in a way that highlights your broader goals. A sample of objectives in your resume:  “Seeking a challenging position in [industry/field] where I can utilize my [skills/experience] to contribute to the success of the company.”  Academics  Moving on, the next component is your qualification or academic information. In this section, you will write all the information about your secondary, higher secondary, graduation, and post-graduation. Write it in a tabular format, mentioning the subjects and your score. You can also include your doctorate or any other degree or diploma course that you have done. The sample table will look something like the one below. Keep adding your further qualifications by adding rows.   Qualification  Year of Passing  Score  Secondary School      Senior School      Graduation       Work Experience  Another significant component in a resume is your work experience. It typically includes your summer internships, volunteer work, projects, or any real work experience you have. Ensure you mention the details about your employer and the roles or responsibilities you fulfilled during your professional journey. You can write this section as mentioned below.   Work Experience:  Company Name: Years of Work: Designation: Reporting to: Job Roles: Special Accolades:   Certifications & Skills  Most of the employers are most inclined and attracted towards this section. They want to know about your specializations or skills to find out what extra you can offer them. So, curate this section carefully, mentioning any certifications you have completed and the skills in which you are proficient.  Awards and Honours  This section in your resume is for any honors or awards you have won in your career. It can be in academics, co-curricular activities, volunteer work, or anything you feel is an achievement.    Hobbies  Your hobbies indicate your personality. So, if you think nobody reads this section, you are highly mistaken. Mention hobbies that comply with the role you are interviewing for.  References  Lastly, you can attach any recommendations from your teachers, professors, guides, or previous employers. It brings a sense of trust and reliability in your abilities and strengthens your resume many folds.  You should include These key components in your resume, and you can also follow the same sequence. You should ensure that everything you write is true to your knowledge and that you can prove the claims when asked.  How do you craft the perfect fresher’s resume?   If you are already on a job hunt, you can follow this step-by-step process to write a resume for freshers free and inch closer to your desired job role.   Step 1: List all the information in one document, like your academic score, university names, and more. It will save you from the trouble of looking around when you sit to curate the document.  Step 2: Start by writing your personal information and mentioning your career objective in simple and easily understandable language.   Step 3: List your academic qualifications in a tabular format, mentioning your score and the subjects you studied.  Step 4: Write about your add-on certifications or specializations. In the same section, you can mention the skills you think would attract the employer. In this section, you write about your Full Stack Development Course by IIITB or other certifications you have completed.   Step 5: Mention all the necessary details about your work experience. Make sure you write about your specific job roles and the projects you have handled before.   Step 6: Gather references from your teachers, professors, or previous employers and attach them with your resume to strengthen the application.   These simple steps can help you write the resume for freshers with no experience. If you dedicate time to it, you definitely inch closer to your dream job.    Resume Templates for Freshers  Though you must put the same information in your resume as other candidates, how you do it will make a difference. So, here are some templates to give you an example of a resume for freshers. You can pick the resume format for freshers in Word, customize it, and use it to get your dream job.    Here is the PDF Link for resume template for freshers and template for resume for freshers  Common Mistakes to Avoid for Making a Resume    While writing your resume, there are guidelines that you should follow. Tell your potential employer you are a good fit and let your resume back your claim. Here are some of the mistakes you should completely avoid to ensure your resume turns out to be a document that works in your favor.  Focus on writing your career objective. You have to cover it in two lines, but those two lines have to create an impact. Do not miss out on the highlights to keep the content precise or vice versa.  Do not bother to write about work experiences or volunteer work that wouldn’t create a significant impact. Focus on writing skills related to the job you are applying for.  Your resume is a document, not a book! So, try to keep it precise yet provide all the necessary information. You can do so by sticking to the highlights and skipping details.  Do not use the same resume for all your job applications. It is a disastrous mistake that almost every candidate makes. Understand that every job has different requirements, and your resume should be tailor-made for it.  Another common mistake that people make is providing the wrong contact details. If you forgot to update your phone number on your resume, you might miss out on a call from your employer.  Making grammatical errors is also a blunder that affects your impression and reduces your chances of getting hired. So, it is fruitful to get your resume proofread by someone.  If you avoid all these mistakes, you can write an excellent resume, which can help create a fruitful impression on your potential employer.  Top Tools to Help for Making Resumes for Freshers    If you feel like you cannot write a resume that can make a difference, you can certainly seek assistance from the tools that work as a resume builder for freshers. Some of the tools I would recommend using are:  Zety  It is an open-source resume builder that is available even for those who do not sign up. You get clean resume templates with attractive pointers that look professional. It also offers auto-suggestions at different points when you are building a resume. Moreover, you can get your resume tested at the end for clarity.  KickResume  It offers pre-designed resume formats that are ready for you to use. Most templates you find are creative and vibrant and have different options, like highlighting. You can use free resume downloads from Kickresume, and for professionals, there is a nominal fee involved.  VisualCV  VisualCV lets you edit your resume directly in the live preview, allowing you to work without hiccups. All the templates they offer are customizable, which only a few other resume-building tools offer. You do get a limited number of free downloads. After that, it costs you $45 for 3 months.  Resume Buddy  As the name suggests, it works like a buddy who guides you throughout while you write your resume. It suggests templates and formatting options and gives plenty of suggestions to help you build an attractive and effective resume.  There are countless platforms on the internet that you can use to build your resume. However, make sure to proofread it before you send it across to the employer.  Conclusion   Your resume is a significant document that travels and gives your first impression to the employer even before you meet them. It talks about your objectives, the Advanced Certificate in Digital Marketing and Communication from MICA or other related certifications, and skills. In short, it will help create an impression directly affecting your employer’s decision. So, you cannot underestimate this document and should put effort into writing it. You can use various resume builders available online to write everything on the document with a beautiful template and sorted format. Send this resume to your employer, and you will experience a drastic increase in the number of interview calls you get.  

by spandita hati

29 Feb 2024

Blogs

5064

Information technology includes every digital action that happens within an organization. Everything from running software on your system and organizing video conferencing to managing the company data falls under the IT spectrum. Now, as every organization requires these for smoother operations, you can understand this domain’s significance and its market demand. Companies hire IT professionals at a large scale to occupy various job roles and offer a competitive salary. As per a report by the financial express, the estimated annual growth of IT sector is 11-14%, and the overall value of this industry will be 350 billion by 2026. Hence, it is advisable for you to complete add-on software development courses and explore the job market with countless opportunities. In this article, I will discuss everything you need to know about IT and the future scope of this ever-evolving domain.  What Is Information Technology?   Data is a significant part of the company’s operations, and it contributes to its growth. Huge volumes of data are generated every day, and the actions performed over it come under information technology. The use of computer systems, networks, and other technologies to fetch, store, and manipulate data is called IT. Other tasks that fall into the horizon of IT are software and hardware updates, cybersecurity, database management, and the list is never-ending. IT finds its use in commercial as well as personal projects, as its primary goal is to ease the tasks and manage them in a sorted manner, eliminating the chances of human error. If you look around, you will see that IT is involved in our day-to-day life. Let us discuss how!  Example of Information Technology in our Daily Lives    There are multiple examples around us that explain how IT has become an integral part of our daily lives. A few examples are listed below.  Communication  Different modes of communication that you use every day have IT involved in them. Whether you choose an email, text message, instant messaging app, or social media platform for communication, IT is involved.  Banking  Online banking is popular and makes the life of an individual easier. The banking apps are powered by information technology. Using these apps, you can check your balance, transfer funds, pay bills, and perform many more activities.  Gaming  Entertainment has changed its definition these days, and IT has a significant role to play in it. Your gaming consoles and streaming platforms that provide movies, music, and videos on demand also work with the help of IT.  E-Commerce  It is utterly convenient to order groceries and get them delivered to your doorsteps within a few minutes or to shop for your fashion essentials online! This setup made by information technology solutions has made lives easy and has helped businesses grow!  Smart Home Appliances  Another example of information technology in your daily life is your smart home devices or appliances. It powers the access control devices that restrict the intruder entry or the automatic appliance operator that switches your AC on before you enter the home.    Education  IT has even entered the education sector and has given some remarkable results! Online education is the most renowned example of how IT has changed the education industry. Additionally, video learning or distance education is also possible through computer science intervention.  Everything happening around you has IT involved in one way or the other. So, if you ask about the importance of information technology, you only have to take a look at all the actions you perform day in and out.   Importance of Information Technology Today    The rapidly evolving world that we live in has the paramount significance of Information Technology (IT). There is no exaggeration in saying that it serves as the backbone of any organization, enabling communication, instant connectivity, and much more. IT offers tools and techniques for efficient operations and data analysis that contribute to effective decision-making.  Furthermore, it offers effective cybersecurity solutions, a crucial aspect of IT that helps safeguard sensitive information and ensures digital safety. You can also learn about the significance of IT from the increasing number of information technology jobs available in the market. Companies are rapidly hiring proficient experts with Master of Science in Computer Science from LJMU or other reputed universities. It clearly states how promising and significant this industry has become.   What are the Types of Information Technology?    IT is an elaborate field with different types. Let me list a few types of IT for your reference.   Software Technology  Software technology typically involves the operating systems that you use to run different applications on your system. Additionally, the software you use for database management, graphic designing, and multiple other activities is this type.  Hardware Technology  Your personal laptop, iPad, or the systems you use at your workplace falls under the hardware technology category. It also includes routers, switches, and modems that bring wireless internet to you for personal or commercial use.  Computer Networks  Computer networks typically signify the connectivity of two systems at the same or different geographical locations. These systems use networks following a comprehensive set of rules, called protocols, that help transmit information over physical or wireless setups.  Data Synchronization  It is an IT setup through which two systems get automatically updated at the same time. After the updation, the data in both systems becomes identical, and two people working on these systems get the same information.  Content Management  There are standard software and technologies that help produce texts, images, videos, audio, and graphics that you can use for various purposes. Through this software setup, IT lets you create and manage your content.  Process Automation  Another category in which IT helps is ending repetitive tasks and automating them. It saves a lot of time, effort, and resources that go into repeating the same thing multiple times. IT provides applications that automate tasks that earlier required human effort.  Cloud Computing  Cloud is a remarkable intervention by IT, and it has changed how companies work. Every organization generates massive amounts of data and relies on cloud networks for smooth and sorted operations.  Cybersecurity  IT helps restrict intruder access to your software and hardware devices, keeping the entire network safe and secured. Effective cybersecurity solutions protect the data from cyber threats, and this enhanced safety is crucial for every organization.  Communication  Communication is a vital part of IT that includes multiple channels. Any device, like television, cellular phones, computer software, and satellite systems that help two people or two systems communicate comes under this category.  You will find multiple other IT types, like machine learning and remote device troubleshooting.  Key Components of Information Technology   Information Technology (IT) includes essential components that support digital infrastructures and help process efficient information. Hardware components, including computer systems, storage devices, and networking tools, form the physical foundations. On the other hand, Software components, including operating systems, applications, and database management systems, form the basis for diverse functionalities. Apart from these, emerging technologies, such as artificial intelligence (AI), the Internet of Things (IoT), and blockchain, are also integral IT components. It drives innovation and automation across industries, ensuring smoother operations.  Another significant IT component is cybersecurity tools. You must have come across firewalls, antiviruses, and encryption tools that safeguard the systems against unauthorized access and data breaches. Lastly, IT support and helpdesk setups that provide assistance and troubleshooting for different users are also key components of IT. It ensures smooth operations and helps keep customer satisfaction level as desired to increase the retention rate. All these components form the dynamic landscape of Information Technology. When you enroll in different information technology degrees, these are the components that you learn in an elaborate manner to be market-ready for IT jobs.    Information Technology (IT) Career Path and Future Scope  We have discussed what is information technology, its components, and everything you should know about this domain. Now, the question is how one can build a career in this domain and its future scope. Understand that the Information Technology (IT) industry offers a diverse and promising career path with excellent future scope. Technology continues to evolve and to manage this evolution, companies require IT professionals. These experts play crucial roles in developing, implementing, and maintaining cutting-edge solutions. Let me give you an overview of the information technology career path and future prospects.  Education and Entry-Level Roles  Any career would begin with the relevant education. Your academic qualification should comply with the IT job roles, and your understanding of concepts should be exceptional. A graduate degree in IT or post-graduation computer science is good for the start, and you can also go for add-on courses, like Full Stack Development Course by IIITB. It will open doors for entry-level roles that will give a promising start to your career. You can enter as an IT support specialist, junior developer, or technician.  Specialization  When you gain experience as a professional, your next step should be to get a specialization. It will help you aim for a particular domain towards which you have an inclination and you feel it would give your career the desired direction. Some of the popular specializations you can opt for are:  Network Administration: Average salary $7100  Database Administration: Average salary $8900  Cybersecurity: Average salary $8800  Web Development: Average salary $7600  System Administration: Average salary $7900  Cloud Computing: Average salary $5900  Leadership Roles  You have entry-level experience and have completed the specialization; the next step is to aim for leadership roles. As an experienced IT professional, you will be responsible for strategic planning, financial management, resource planning, and overseeing the IT operations. These are basically the leadership roles, and you can expect to get titles like an IT manager, Chief Information Officer, or director of IT. Notably, these leadership roles require an amalgamation of technical expertise and strong interpersonal skills.  Emerging Technologies  Information technology is ever evolving as technology will never stop upgrading! Hence, stay put with the emerging technologies for a fruitful career. You should explore and try to learn the emerging trends to offer what your employer is looking for. Some of the trends you should definitely explore are:  Artificial Intelligence (AI) and Machine Learning  Internet of Things (IoT)  Blockchain  Data Science and Analytics  Remote and Flexible Work  Continuous Learning and Certifications  The next step of your IT career path is to keep learning! Always explore and find relevant add-on courses or certifications that can teach you new skills and push you a notch higher in your career. You can opt for CISSP, PMP, Amazon AWS, Gor CPCA, and the list is never-ending. Ensure you complete the certification courses from globally recognized and renowned institutes for better results.  Understand that IT has a lot to offer in terms of job security, salary packages, and opportunities if you plan everything well and have a zeal to learn to grow professionally.  Conclusion   IT is a promising industry, and there is no way an organization or a business can run without it. The level of involvement may vary, but you cannot eliminate IT completely and still run a business. It explains how significant this industry is in today’s times and that its demand will continue to grow for ages. Hence, it is fair to say that trying to build a career in IT is a fruitful decision as you can expect to get a secured job with an excellent salary package. Start by aligning your academics with a career in IT, and make sure you plan to complete a certification course to support your professional growth. Plan things well, and you will have countless opportunities to explore. 

by spandita hati

29 Feb 2024

Blogs

5528

As someone who enrolled in an online MBA school, I know how hard it is to find an affordable online MBA option without sacrificing quality. I was overwhelmed by the number of online MBA programs and wanted the best value within my budget. I selected the most affordable online MBA programs worth the money after much research and experience.  Drawing from my personal experiences, I will offer advice on locating the cheapest online MBA programs, clearing hidden costs, and maximizing your investment. Read on as I help you optimize value and minimize expense when taking an MBA online course part-time or full-time.  What are the Advantages of Pursuing an Online MBA Program?  Working professionals and students may benefit from an online MBA. Understanding the benefits of online MBA programs might help you decide whether this flexible and accessible learning format fits your job objectives and lifestyle. Some advantages of online MBA programs include:  Flexibility  Online MBAs provide significant flexibility. Online courses let students study whenever and wherever they choose—working adults who cannot commute to university benefit from this flexibility. One advantage over in-class MBAs is the ability to manage personal, academic, and professional obligations.  Customization  The course schedule is more flexible in online MBA programs. Popular full-time and part-time online MBA programs let students choose their course load semesterly. When life becomes hectic, students may take courses that offer flexible and customized schedules. Online MBA students may study at their own speed with freedom and customization.  Cost-Effectiveness  Traditional MBAs cost more than online ones. Low tuition and little campus travel make it the most affordable online MBA. After non-tuition fees, an online MBA may be cheaper than on-campus. These cost reductions make MBA-level business schools more affordable for more students. Employers allow professionals to enhance their careers without financial stress.  Networking Opportunities  Online MBA students enjoy many networking and cooperation possibilities, contrary to common opinion. They may interact with various classmates in virtual on-campus events, forums, student lounges, and group projects. Leadership from varied industries and areas provides great networking and learning opportunities. Global professional networks and cooperative skills may be developed via online MBA programs.  Top 5 Affordable Online MBA Programs in India   MBAs assist corporate careers but are expensive. Reputable online MBA programs provide excellent education at a fraction of the cost for Indian professionals and students. Here are the cheapest online MBA in India that balance quality and affordability:  1. Indira Gandhi National Open University  Eligibility Criteria: A bachelor’s degree from a recognized university in any discipline is required with a minimum score of 50%  Annual Tuition Fees: ₹62,000  Cheapest MBA Specialization Offered: MBA in HR  Placement Assistance: IGNOU provides placement support to its students. Many reputable companies recruit at IGNOU, and over 80% of students are placed. The highest package was 12 lac per year, and the lowest was 4 lacs.  2. GNDU Amritsar Online MBA  Eligibility criteria: The eligibility criteria for the program include a bachelor’s degree in any subject with at least 50% aggregate (45% for SC category candidates).  Annual Tuition Fees: ₹79,000  Cheapest MBA Specialization Offered: MBA specializations in Finance  Placement Assistance: GNDU provides placement support to its students. The highest package stood at INR 21.50 LPA, whereas the average package stood at INR 4.49 LPA3. Top recruiters like PwC, Amazon, DE Shaw, etc., have participated in the placement drive.  3. Jain Online University  Eligibility criteria: Candidates need a bachelor’s degree from a reputable institution in any discipline, with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.  Annual Tuition Fees: ₹150,000/-  Cheapest MBA Specialization Offered: MBA in Finance  Placement Assistance: Jain Online University offers online placement and career guidance for all students from the beginning of the curriculum itself. This guidance will advise students on career choices. Resume writing, branding, and interview preparation will be taught online by the placement cell.  4. DY Patil Vidyapeeth Centre for Online Learning  Eligibility Criteria: A bachelor’s degree from a recognized university in any discipline is necessary with at least 50% aggregate (45% for SC category candidates).  Annual Tuition Fees: ₹ 1,22,800 to ₹ 1,40,200  Cheapest MBA Specialization Offered: MBA in IT  Placement Assistance: DY Patil Vidyapeeth Centre for Online Learning provides comprehensive placement support for online learning. The placement packages offered after graduating with the Online MBA Degree at DY Patil Vidyapeeth vary between 10 lakhs per annum and 16 lakhs per annum.  5. University of Petroleum and Energy Studies or UPES Online Distance Learning  Eligibility Criteria: Candidates must hold a bachelor’s degree from a recognized institution in any area with at least 50% aggregate (45% for SC category candidates).  Annual Tuition Fees: ₹150,000 NA  Cheapest MBA Specialization Offered: MBA in HR  Placement Assistance: 760+ constant recruiters, including Infosys, Amazon, Accenture, etc.  Top 5 Cheapest Online MBA Programs in the World   By researching programs globally and comparing total costs, it is possible to find reputable online MBA programs that provide quality business education on a budget. Some of the cheapest online MBAs in the world that deliver value and minimize financial burden include:  1. MBA by Liverpool Business School  Program Overview  A major UK business school provides an online MBA. The software uses Generative AI to teach students current business skills. Learn world-class business and get worldwide jobs with the curriculum. Leadership, marketing, finance, HR, analytics, and supply chain management electives are available. This revolutionary online MBA teaches you global business skills.  Eligibility Criteria  Applicants must have a bachelor’s degree with 50% grades and 2 years of full-time job experience. Professional experience and academic performance are assessed.  Annual Tuition Fee  One-week campus immersion programs cost INR 4,50,000  Cheapest MBA Specialization Offered  The Liverpool MBA provides Leadership, Marketing, Finance, Human Resources, Analytics, and Supply Chain Management specializations. The program fee covers these specialties.  Placement Assistance  The program offers customized mentoring, interview preparation, and job fairs in 2-3 major cities every few months.  2. MBA (Global) from Deakin Business School  Program Overview  Graduates get a Deakin Business School MBA (Global). Deakin Business School is one of 1% of business schools with AACSB and EQUIS accreditation. Industry executives advise students 1:1, making the program unique. Graduates get 360-degree career mentoring, a WES-recognized degree for worldwide employability, and additional tools to further their careers after receiving the MBA. Students may stand out in the global job market with this dually accredited MBA and individual coaching and career assistance.  Eligibility criteria  A bachelor’s degree with at least 50% marks and 3 years of business experience are required.  Annual Tuition Fees  The estimated tuition fee is INR 5,50,000  Placement Assistance  Placement assistance is provided through job fairs and upGrad career portals.  3. Louisiana Tech University  Program Overview  Louisiana Tech University’s MBA program offers flexible delivery options to meet student requirements. The program offers full-time, part-time, and online alternatives. The program waives the GMAT for 3.2 undergraduate GPAs. A qualified GMAT waiver makes the program more accessible. Louisiana Tech allows more students to earn an MBA on their terms by offering flexible pacing and delivery formats and a GMAT waiver.  Eligibility criteria  Unconditional MBA admission is available to applicants with a composite score of at least 1,100), an undergraduate GPA of 2.75, and a GMAT score of 450.  Annual Tuition Fees  Flat-rate tuition of $475 per credit hour.  Placement Assistance  The Career Center at Louisiana Tech University offers extensive placement assistance. Primarily, the center facilitates the development and improvement of abilities necessary for exploring major and career options.  4. University of Texas of the Permian Basin (UTPB)  Program Overview  UTPB MBAs combine technology, innovation, and business essentials. Students study business-changing technologies, including AI, data analytics, and information systems. Marketing, finance, accounting, management, and more are addressed. Tech-focused and MBA courses provide graduates with a well-rounded digital economy education.  Eligibility criteria  Bachelor’s degree from an accredited college or university  GPA greater than or equal to 3.00 in the last 60 credit hours  Annual Tuition Fees: $11,729.70 – $14,075.64. Additional fees may be added.  Placement Assistance: The institution states that its online MBA program prepares students for success in many fields.  5. Southeast Missouri State University (Harrison) Program Overview  Southeast Missouri State University has a good MBA program for management growth. Students may finish their MBA in person for multidisciplinary and interdepartmental study or online for working professionals with flexible schedules. The program stresses ethics, social responsibility, and complicated global business concerns.  Eligibility Criteria  One of the following circumstances might qualify applicants for admission: Bachelor of degree with cumulative GPA >= 3.0, Graduate degree, Bachelor of degree with cumulative GPA 2.5-2.99 with proof of one of the following: 5 years of management experience, valid healthcare provider license, professional certification.  Annual Tuition Fees  The cost per credit hour is $409.50.  Cheapest MBA Specialization Offered  The university offers nine different MBA options, including both in-person and online courses. The tuition is the same for all specializations.  Placement Assistance  The university mentions that professional experience is essential for students to apply the skills they have learned throughout their coursework. Graduate students may get professional experience via assistantships and internships.  Popular Online MBA Specialization  When researching online MBA programs, explore which specializations are offered to find options that cater to your interests and professional objectives. Some of the most popular online MBA specializations that provide targeted training for various business careers include:  Marketing Management  Consumer behavior, advertising, branding, and market research are marketing management specialties. Graduates with a focus in this discipline will be qualified for brand manager, salesperson, and marketing employment. Market analysis, digital marketing, and product creation are key talents. This profession requires a comprehensive set of coursework on product marketing management and product launch plans.  Finance Management  Finance management includes corporate finance, investment research, financial planning, and risk management. For investment, banking, financial consultancy, and cross-sectoral finance leadership, graduates are ready.  Students practice financial modeling, company valuation, risk assessment, capital budgeting, and data-driven decision-making. Mathematics and analysis prepare graduates for financial leadership.  Human Resource Management  Human Resource Management addresses labor relations, employee relations, performance management, organizational development, and talent acquisition. HR graduates can manage, recruit, and train. Recruitment, induction, employment legislation, leadership, conflict resolution, and workforce analytics are crucial. The curriculum teaches hard and soft skills needed for HR success.  Business Analytics  Using data analysis, statistical modeling, and prediction tactics, business analytics helps organizations make choices. They excel as data scientists, BI managers, consultants, and analysts. Students learn data visualization, machine learning, mining, segmentation, A/B testing, and actionable insights. Graduates are ready for corporate data analytics.  Operations Management  Logistics, supply chain, quality assurance, and business process optimization are the focus of operations management. Graduates may run retail, manufacturing, healthcare, and services. Keys include operating efficiency, supply chain optimization, process improvement, project management, quality assurance, and forecasting. This program helps graduates improve results and streamline processes.  How do you choose the right online MBA program?  Online MBA programs are becoming more flexible and accessible due to online education. Finding the right online MBA school needs extensive study and self-reflection. When evaluating the many options, focus on elements like:  Accreditation  Accreditation is a key factor in assessing online MBA programs. Because they enforce high criteria, AACSB, ACBSP, and IACBE are dependable indications of program quality. You must avoid unaccredited schools. Thus, accreditation status is crucial when evaluating the finest and cheapest online MBA programs.  Tuition and Financial Aid  Since each online MBA is costly, please research tuition, texts, technology, and whether any additional fees will be involved. Preview the entire expenses of several desired programs. Seek out student loans, grants, scholarships, and graduate assistantships. Through the proper financial assistance, one can reduce the tuition fees and thus make a more affordable online MBA.  Technology and Learning Management System  Online learning needs appropriate technology and an LMS to enable these systems. Users should have a smooth experience with the technological infrastructure and LMS platform. It needs thorough scrutiny.  Evaluations should include the user interface, technical support helpline, user discussion groups, assignment submission, and video conferencing. Use technology to help students learn, not impede them.  Faculty and Academic Support  Faculty expertise and academic support resources are indispensable for student success. Assess faculty accessibility and credentials. Academic advice, writing centers, tutoring, and research librarians are other options. Online MBA applicants need these services to succeed and maximize ROI.  Flexibility  Program flexibility is critical for working professionals pursuing part-time education. Evaluate part-time pacing options, course schedules, and synchronous versus asynchronous alternatives that align with your schedule. Programs offering substantial flexibility enable students to effectively manage their professional, personal, and academic obligations while progressing toward earning an MBA.  Specializations Offered  Consider the specializations offered, such as healthcare administration, finance, human resources, marketing, or others, and ensure that the program provides them. Additionally, check if the program allows for dual specializations. By choosing disciplines aligned with your aspirations, you can complete your academic journey equipped with relevant knowledge and abilities.  Student Services and Career Support  Ensure that the program provides career management assistance through services like employment boards, networking events, career guidance, resume evaluations, and interview preparation. These services can significantly facilitate your job search both before and after graduation. Additionally, consider other student services such as academic counseling and advising.  Visit Campus and Speak to Professors  Whenever feasible, visit the campus to gain practical experience and interact with faculty and staff. Such insights may relate to program ethos, pedagogical approaches, and other variables that are challenging to ascertain through online means. A single in-person encounter facilitates a more profound understanding that can guide your decision-making.  Career Opportunities After an Online MBA  An online MBA offers several professional possibilities. Here are some paths you can explore:  Manager: As a senior-level professional, you’ll oversee specific departments, manage daily operations, and coordinate with other teams.  Sales Manager: Guide sales personnel, set monthly targets, and supervise performance. Provide training to enhance sales performance.  Marketing Manager: Head of the marketing department, promotes products/services and plans marketing campaigns for higher sales conversion.  Brand Manager: Enhance brand value, public perception, and customer perception.  Financial Analyst: Analyze financial data, evaluate investments, and inform strategic decisions.  Human Resources Manager: Manage organizational talent, employee relations, and performance.  Business Consultant: Provide skilled strategy, operations, and growth assistance to firms.  Conclusion  From my own experience earning an online MBA, I can say that with proper research and planning, you can find high-quality and affordable online MBA programs that advance your career without breaking the bank. By evaluating costs, aid options, accreditation, and overall fit, you can identify the best and cheapest MBA for your needs.  While in-person MBAs have benefits, reputable online options like the Post Graduate Diploma in Management from BIMTECH provide flexibility and value that make the cheapest online MBA for working professionals like myself. Finding an online school that empowers your professional objectives with skills, information, and value requires smart advice. My advice will assist you in choosing an online education. 

by spandita hati

29 Feb 2024