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Business Analytics Course Syllabus

Business Analytics Course Syllabus

Q: 1. Does the course include real-world case studies or projects?

Yes, a business analytics course includes real-world case studies and hands-on projects. This helps students apply theoretical concepts in real-life applications.

Q: 2. What are the best business analytics courses in India?

Some of the best business analytics courses in India are offered through upGrad like:Business Analytics Certification CourseMBA in Business Analytics

Q: 3. What software tools are commonly used in Business Analytics courses?

Some of the common software tools used in Business Analytics courses are Python, R, Tableau, Power BI, Excel, and SQL.

Q: 4. What is the difference between data analytics and business analytics?

Data analytics and business analytics are both similar sounding terms. The main difference between the two is that data analytics pays attention to analyzing complex datasets, whereas, in business analytics, the focus is to analyze data and trends to make informed decisions for organizational growth.

Q: 5. What statistical methods are taught in a Business Analytics course?

Some statistical methods taught in a Business Analytics course are:Hypothesis TestingRegression AnalysisInferential StatisticsDescriptive Statistics

Q: 6. What are the benefits of business analytics?

Business analytics helps in making data-driven decisions to drive a business to growth. A person with a certificate in business analytics has an added advantage over other competitors in leveraging data effectively. Business analytics also helps gain the ability to predict future trends and enhance overall operational efficiency.

Q: 7. Is machine learning part of the Business Analytics syllabus?

Yes, machine learning is often a part of the syllabus of Business Analytics courses. Through this subject, students learn various machine learning algorithms and their applications to analyze large datasets.

Q: 8. What are the subjects taught in a Business Analytics course?

Some of the common subjects taught in a Business Analytics course are:Introduction to Business AnalyticsMachine LearningBusiness ResearchData MiningStatisticsFinancial and Marketing AnalysisSocial Media AnalyticsSupply Chain AnalyticsData VisualizationArtificial Intelligence

Q: 9. What are the career opportunities in Business Analytics?

There is an array of career opportunities for those who have a degree or certificate in Business Analytics. They can fit into roles like Data Analyst, Data Scientist, Operations Analyst, Analytics Manager, Financial Analyst Consultant, and Business Analyst.

Q: 10. What is the eligibility to enroll in a Business Analytics course?

The eligibility criteria for enrolling in a Business Analytics course depends on the institution and the type of course you choose. Generally, there are no specific prerequisites to pursue this course, and anyone with basic mathematical knowledge, and a good understanding of English can enroll for a certificate course.

By Sandeep Pereira

Updated on Feb 11, 2025 | 8 min read | 10.4k views

Table of Contents

What if you could harness the power of data to propel your career and drive your organization’s success? This is exactly what you can do after pursuing a Business Analytics Course! In a world expanding day by day with information, business analytics emerges as the key to unlocking valuable insights to shape better strategies and fuel growth; not just organizational but personal growth.

The analytics market size is expected to grow up to $182.1 billion by 2028 from the $62.5 billion recorded in 2023, which reflects a growing demand for business analytic professionals, who know how to transform complex data into actionable strategies. The comprehensive Business Analytics Course Syllabus is designed to empower a person with the skills, tools, and knowledge to interpret data and make an impact.

Let us learn all about the curriculum, syllabus, and subjects taught in an online Business Analytics course.

Business Analytics Course Syllabus

Data science courses do include business analytics in their curriculum, however a specialized Business Analytics certification course can be a game-changer for professionals looking to advance in their careers in today’s data-driven world. It gives you the ability to analyze, interpret, and visualize data to be able to make informed decisions and prove yourself as a valuable asset to any organization. Professionals with a Business Analytics Certificate in hand gain a competitive edge over others in job applications.

The syllabus of a Certificate Course in Business Analytics ensures imparting a comprehensive understanding to analyze business data and use analytics tools effectively, to make data-driven decisions.

The table below will acquaint you with the general Business Analytics Certification Course Syllabus:

Module Name	Topics Covered	Tools and Techniques Taught
1. Introduction to Business Analytics	What is Business Analytics? Importance of Business Analytics in Decision-Making Types - Descriptive, Predictive, Prescriptive	Conceptual Understanding
2. Data Management & SQL	Data Types & Structures Database Management (SQL Basics) Data Cleaning & Preprocessing	PostgreSQL Excel
3. Business Statistics	Descriptive & Inferential Statistics Regression Analysis Hypothesis Testing	Python (SciPy, Statsmodels) Excel R
4. Predictive Analytics & Machine Learning	Regression & Classification Forecasting Supervised vs. Unsupervised Learning	Google Colab Python (Scikit-learn)
5. Marketing & Customer Analytics	Market-Based Analysis Customer Segmentation	Google Analytics Python CRM Tools
6. Exploratory Data Analytics	Data Visualization Identifying Trends Statistical Summaries	Python (Matplotlib, Pandas) Excel Tableau
7. Financial & Risk Analytics	Risk Modeling Financial Statement Analysis Fraud Detection	Python Excel R
8. Operations & Supply Chain Analytics	Logistics Optimization Demand Forecasting Inventory Optimization	Python Excel Supply Chain Tools
9. Data Visualization & Reporting	Dashboard Creation Storytelling with Data BI Tools	Tableau Excel Power BI
10. Capstone Project	Real-world business problem-solving Applying all learned concepts	All Tools

UG Business Analytics Program Syllabus

The demand for skilled data analysts is skyrocketing and so is an interest to pursue a bachelor’s program in Business Analytics. Pursuing a UG course in Business Analytics opens a gateway of golden opportunities for those who want to make an impact in their career with data-driven decision-making. Companies are embracing data analytics to streamline projects and drive growth.

A bachelor's degree program in Business Analytics has a rich syllabus that includes practical training, internships, and projects, to allow students to apply theoretical knowledge to real-world situations. Bachelors in Business Analytics course graduates are prepared to take up diverse roles across various industries.

The table below will acquaint you with the general 1st Year Bachelor’s Degree in Business Analytics Program Syllabus:

Semester Number	Subjects Taught	Skills Taught
Semester 1	Principles of Management Business World Exposure Business Statistics and Cost Accounting Business Communication and Business Informatics HRM and Quantitative Methods	Business Fundamentals Data interpretation Statistical Analysis Communication & Soft Skills
Semester 2	Principles of Marketing Management Concept Business Communication Business Economics	Report Writing & Presentation Skills Economic Analysis Marketing Strategies

The table below will acquaint you with the general 2nd Year Bachelor’s Degree in Business Analytics Program Syllabus:

Semester Number	Subjects Taught	Skills Taught
Semester 3	Business Environment Operations Research Production and Operations Management	Decision-Making Skills Supply Chain & Logistics Planning Optimization Techniques
Semester 4	Business Ethics & Business Research Methods Mathematical Optimization Project Planning & Management	Project Execution Risk Management Ethical Business Practices Advanced Quantitative Analysis

The table below will acquaint you with the general 3rd Year Bachelor’s Degree in Business Analytics Program Syllabus:

Semester Number

Subjects Taught

Skills Taught

Semester 5

Entrepreneurship Development
Supply Chain Analytics & Marketing Analytics
Public Relations & Corporate Image
Business Function Report & Industrial Research Project

Industry Research
Data-driven Decision Making
Business Innovations
Knowledge to Run Startups

Semester 6

Managerial Skills
Business & Cyber Law
Business Policy & Strategic Movement

Leadership Skills
Legal & Cybersecurity Awareness
Policy Implementation & Business Planning

Liverpool John Moores University

MS in Data Science

Dual Credentials

Master's Degree18 Months

View Program

IIIT Bangalore

Post Graduate Certificate in Data Science & AI (Executive)

Placement Assistance

Certification8-8.5 Months

View Program

Types of Bachelor Degree Programs in Business Analytics:

Bachelor of Business Administration in Business Analytics (BBA Business Analytics)
Bachelor of Science in Business Analytics (BSc Business Analytics)
Bachelor of Commerce in Business Analytics (BCom Business Analytics)
Bachelor of Management Studies in Business Analytics (BMS Business Analytics)

Also Read: 5 Reasons Why Business Analytics is Important for Modern Banking

upGrad’s Exclusive Business Analytics Webinar for you –

How upGrad helps for your Business Analytics Career?

PG Business Analytics Program Syllabus

As organizations increasingly rely on data for decision-making, professionals with expertise gained through a PG course in business analytics are in high demand. Be it an MBA in Business Analytics or a MSc in Business Analytics, each postgraduate course in this field equips students with the business analytical techniques and skills required to transform data into actionable insights.

The general syllabus of a Master's in Business Analytics includes core subjects combined with practical training in statistical analysis, machine learning, and data visualization. Students gain hands-on experience through live projects and case studies, which prepares them for various careers.

The table below will acquaint you with the general 1st Year Master’s Degree in Business Analytics Program Syllabus:

Semester Number

Subjects Taught

Skills Taught

Semester 1

Introduction to Business Analytics & Data Science
Management Concepts & Organizational Behavior
Financial Accounting for Managers
Managerial Economics
Business Statistics & Analytics
Design Thinking
Marketing Management

Data-driven Decision Making
Financial reporting
Marketing strategy
Consumer behavior

Semester 2

Business Environment & Legal Aspect of Business
Business Research Methods
Data Mining Techniques - Predictive Modeling & Pattern Discovery
Operations Management
Financial Management & Corporate Finance
Data Visualization & Descriptive Analytics Using R
Quantitative Techniques for Managers

Data Visualization Techniques
Pattern Recognition
Quantitative Analysis
Financial Planning

The table below will acquaint you with the general 2nd Year Master’s Degree in Business Analytics Program Syllabus:

Semester Number	Subjects Taught	Skills Taught
Semester 3	Marketing Analytics Strategic Management Human Value & Professional Ethics Artificial Intelligence & Machine Learning Supply Chain Analytics Summer Training Project Report & Viva	Ethical Decision-Making Supply Chain Optimization Techniques Strategic Planning and Implementation Marketing Performance Analysis
Semester 4	Database Management System Healthcare Analytics Business Applications of Blockchain Technologies HR Analytics Emerging Technologies in the Global Business Environment Social Media & Web Analytics	Understanding Blockchain in Business Contexts Database Design and Management Interpretation of Healthcare Data Analysis Social Media Data Analysis Techniques

Types of Master Degree Programs in Business Analytics:

Master of Business Administration in Business Analytics (MBA Business Analytics)
Master of Science in Business Analytics (MSc Business Analytics)
Master of Commerce in Business Analytics (MCom Business Analytics)
Master of Management Studies in Business Analytics (MMS Business Analytics)
Post Graduate Diploma in Business Analytics (PGDBA)

Also Read: Scope of MBA in Business Analytics

Why Choose upGrad's Business Analytics Program?

So, are you ready to take the strategic move to elevate your career in the data-driven world? Then, enroll in an online Business Analytics course from top universities through the upGrad platform. Featuring a meticulously crafted industry-relevant curriculum in collaboration with experts, the Business Analytics course syllabus helps gain essential skills required to navigate complex business challenges.

Come join the vibrant community of peers and alumni and gain hands-on experience with live projects and case studies during a Bachelor in Business Analytics course or a UG course in the same field. The flexibility of upGrad’s Business Analytics online program allows you to balance your studies with work commitments, making it a perfect course for working professionals.

Enrol now and become a sought-after professional in this field by choosing to pursue these upGrad courses:

Do you need help deciding which courses can help you in business analytics? Contact upGrad for personalized counseling and valuable insights. For more details, you can also visit your nearest upGrad offline center.

Also Read: How to be a Successful Business Analyst?

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Frequently Asked Questions

1. Does the course include real-world case studies or projects?

2. What are the best business analytics courses in India?

3. What software tools are commonly used in Business Analytics courses?

4. What is the difference between data analytics and business analytics?

5. What statistical methods are taught in a Business Analytics course?

6. What are the benefits of business analytics?

7. Is machine learning part of the Business Analytics syllabus?

8. What are the subjects taught in a Business Analytics course?

9. What are the career opportunities in Business Analytics?

10. What is the eligibility to enroll in a Business Analytics course?

11. What is the duration of a Business Analytics course?

Reference Links:
https://www.analyticsinsight.net/latest-news/indian-analytics-market-size-expected-to-reach-us182-billion
https://universitykart.com/course/coursedetails/certificate-in-business-analytics/syllabus
https://universitykart.com/course/coursedetails/bba-business-analytics/syllabus
https://www.marwadiuniversity.ac.in/why-pursue-a-bba-in-business-analytics/ https://pwskills.com/blog/business-analytics-course/
https://www.mastersofbusinessanalytics.com/degrees/10-reasons-to-choose-a-business-analytics-degree/
https://collegedunia.com/courses/mba-business-analytics/syllabus

Sandeep Pereira

46 articles published

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