Top 15+ Career Options After 12th Arts: Job Scope & Qualifications

Did You Know? The employability rate for Bachelor of Arts graduates in India has risen from 47.1% in 2024 to 54% in 2025, reflecting growing job opportunities for Arts students.

The Arts stream after 12th opens up diverse career opportunities in fields like law, journalism, psychology, fashion, and teaching. Students can pursue roles such as lawyer, journalist, teacher, or counselor, each requiring skills in communication, critical thinking, and creativity. Further studies, like an MA in English or an LLB, provide specialized paths, offering flexibility and growth in various industries.

This blog will guide you through the top 15+ career options after 12th Arts, detailing the best course, job scopes, and required qualifications!

15+ High Salary Career Options After 12th Arts

Students coming from the arts or humanities stream can venture into multiple career opportunities. With its vast applicability across streams, an arts background can offer you employment opportunities in some of the most sought-after professions in India.

Also Read: Best Career Options After BA in 2025

Let’s take a deeper look at the 15+ best career options after 12th arts in India. For your convenience, these Arts stream jobs have been divided into various subsections. 

Field	Specializations
Language and Literature	Education & Training
	Foreign Language Expert
	Translation
	Writing
	Publishing
Humanities and Social Sciences	Law
	Social Work
	Psychology
Management	Business Administration
	Event Management
	Hospitality Management
Fine Arts	Graphic Designing
	Filmmaking
	Photography
	Interior Design
	Fashion Design
Media and Marketing	Digital Marketing
	Journalism and Mass Media

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Let us now have a look at each of these options in detail. 

Scope in Arts: Language and Literature

Language and Literature focus on the study of languages, literature, and creative writing. This field nurtures communication skills, critical thinking, and an understanding of cultural contexts.

Here are some of the major career options available in this field. 

1. Education & Training

Education and training offer diverse career opportunities for those interested in teaching, mentoring, and guiding others. This field includes traditional teaching, corporate training, and educational consultancy, impacting individual growth and organizational development across schools, colleges, and private institutions.

Here are some of the major career options available in this domain. 

Career Option	Description	Average Annual Salary
Teacher	Teachers educate students in schools, specializing in subjects or grade levels.	INR 5 Lakhs
Educational Consultant	Consultants advise institutions on curriculum, teaching methods, and educational policies.	INR 5 Lakhs
Corporate Trainer	Trainers design and deliver programs to enhance employee skills in organizations.	INR 6 Lakhs
Curriculum Developer	Developers create educational programs and materials to meet academic standards.	INR 5 Lakhs

(Source: Glassdoor)

Popular courses in this field include the following: 

Course	Average Duration	Description
B.Ed (Bachelor of Education)	2 years	- Focuses on pedagogy and teaching methods. - Includes subjects like child development, educational psychology, and curriculum planning. - Prepares students for careers in school teaching, educational administration, and counseling.
Diploma in Educational Psychology	1-2 years	- Focuses on the psychological aspects of education, including child behavior and learning processes. - Teaches assessment techniques, mental health issues in children, and intervention strategies. - Ideal for those looking to specialize in counseling, school psychology, and special education.

Also Read: Online Degrees Transforming the Indian Higher Education System

2. Foreign Language Expert

A career as a foreign language expert offers various opportunities for those passionate about languages and cross-cultural communication. Professionals in this field work as translators, teachers, or advisors, helping bridge language barriers in diverse settings like education, business, and tourism. 

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Language Teacher	Teaches foreign languages in schools, universities, or private institutions.	INR 6.7 Lakhs
Translator	Translates written content from one language to another, ensuring accuracy and cultural relevance.	INR 5 Lakhs
Interpreter	Provides oral translation services for meetings, conferences, and business negotiations.	INR 5.4 Lakhs
Language Consultant	Advises organizations on language-related strategies and communication for global expansion.	INR 8.7 Lakhs
Foreign Language Analyst	Works with multinational organizations, providing insights into language trends and usage.	INR 10 Lakhs

(Source: Glassdoor)

Popular courses in this field include the following:

Course	Average Duration	Description
BA in Foreign Languages	3 years	- Focuses on the study of multiple foreign languages, grammar, and linguistic theory. - Includes cultural studies, language translation, and communication skills. - Prepares graduates for careers in translation, interpretation, teaching, and cross-cultural communication.
Diploma in Translation	1-2 years	- Teaches the fundamentals of translating written content across various fields (literary, technical, etc.). - Covers language fluency, accuracy, and cultural context in translation. - Prepares students for careers in translation services or freelance translation.

Also Read: What is Interpersonal Communication? Meaning, Skills, Types with Examples

3. Translation

Translation is a specialized career for those with strong linguistic skills and an interest in converting written material from one language to another. Professionals in this field ensure accuracy, tone, and cultural appropriateness in documents ranging from legal papers to books and websites. 

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Legal Translator	Translates legal documents such as contracts, patents, and court papers while maintaining legal precision.	INR 4 Lakhs
Technical Translator	Specializes in translating technical manuals, user guides, and scientific papers.	INR 5 Lakhs
Literary Translator	Translates literary works such as novels, poems, and plays while preserving the author’s voice.	INR 4 Lakhs
Machine Translation Specialist	Works on developing software for automated translation and improving machine learning in translation.	INR 6 Lakhs

(Source: Glassdoor)

Popular courses in this field include the following:

Course	Average Duration	Description
Certificate in Translation	6 months - 1 year	- Provides foundational knowledge in translation skills, focusing on specific types like literary or technical translation. - Emphasizes language proficiency, accuracy, and writing skills. - Suitable for those looking to begin a career in translation or enhance existing skills.
Diploma in Translation	1 year	- Offers in-depth training on translation techniques, covering various sectors (business, legal, etc.). - Teaches text analysis, cultural adaptation, and the art of translation. - Prepares students for professional roles as translators or editors.
BA in Translation Studies	2 years	- Covers the theory and practice of translation, including text types, terminology, and cultural context. - Includes advanced study of two or more languages and specialized areas such as legal, medical, or literary translation. - Prepares students for specialized careers in translation and interpretation.

Also Read: Career Options After 12th Commerce

4. Writing

Writing offers a diverse range of career opportunities for those with a passion for storytelling, communication, and creative expression. Writers can work across various domains such as content writing, journalism, technical writing, and creative writing. 

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Content Writer	Creates engaging and informative content for websites, blogs, and social media platforms.	INR 5 Lakhs
Copywriter	Writes persuasive content for advertising, marketing materials, and promotional campaigns.	INR 5 Lakhs
Technical Writer	Specializes in creating user manuals, guides, and documentation for technical products.	INR 6 Lakhs
Journalist	Reports news and stories across various media platforms, ensuring accuracy and relevance.	INR 5 Lakhs
Author/Novelist	Writes books or fiction in various genres, often seeking publishing or self-publishing routes.	INR 3-15 Lakhs (varies)

(Source: Glassdoor)

Popular courses in this field include the following:

Course	Average Duration	Description
Bachelor of Arts in English	3 years	- Focuses on English literature, writing techniques, and critical thinking. - Includes the study of classical and modern literature, poetry, drama, and fiction. - Prepares students for careers in education, writing, publishing, and communication.
Diploma in Creative Writing	6 months - 1 year	- Focuses on developing writing skills in various genres such as fiction, poetry, and screenwriting. - Teaches techniques for character development, dialogue, and narrative structure. - Prepares students for freelance writing, content creation, and other writing-related careers.

Also Read: How to Become a Content Writer in 2025

5. Publishing

The publishing industry provides a variety of career paths for individuals passionate about books, magazines, and digital content. Professionals in publishing work to produce, edit, distribute, and market written material in various formats, from traditional print to e-books and online platforms. 

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Editor	Edits content for accuracy, clarity, grammar, and style across various publications.	INR 5 Lakhs
Publisher	Manages the production and distribution of books, journals, or digital content.	INR 6 Lakhs
Literary Agent	Represents authors and helps them find publishers, negotiate contracts, and manage rights.	INR 5 Lakhs
Book Designer	Designs the layout, cover, and visual elements of books, ensuring an appealing and functional product.	INR 5 Lakhs
Public Relations Manager	Manages the reputation and marketing of a publishing company or author.	INR 7 Lakhs

(Source: Glassdoor)

Popular courses in this field include the following:

Course	Average Duration	Description
Bachelor of Arts in English	3 years	- Focuses on English literature, linguistics, and language skills. - Includes deep studies in writing, poetry, drama, and critical analysis of literary works. - Prepares students for careers in teaching, journalism, content writing, and media.
Diploma in Publishing	1 year	- Offers specialized knowledge in the publishing industry, including editorial, marketing, and design. - Covers aspects such as book production, copyright law, and digital publishing. - Ideal for those pursuing careers in publishing houses, media companies, and freelance publishing.

Head over to this page to benefit from our Communication Courses!

Arts Stream Jobs: Humanities and Social Sciences

Humanities and Social Sciences explore human behavior, societies, and cultural dynamics. This field offers deep insights into history, psychology, sociology, and philosophy. It’s well-suited for students interested in understanding society and pursuing careers in research, social work, counseling, or public policy.

Let us have a look at some of career choices available in this field.

6. Law

A career in law offers numerous opportunities for individuals passionate about justice, legal systems, and advocacy. Lawyers work across various specializations, including criminal law, corporate law, family law, and more. 

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Lawyer/Advocate	Represents clients in legal matters, offering counsel and arguing cases in court.	INR 6 Lakhs
Corporate Lawyer	Specializes in corporate law, advising businesses on mergers, acquisitions, and legal compliance.	INR 9 Lakhs
Legal Advisor	Provides legal counsel to organizations or individuals on a range of issues.	INR 5 Lakhs
Judge	Presides over court proceedings, making rulings based on legal principles and precedents.	INR 12 Lakhs
Legal Consultant	Works with businesses or government agencies on legal issues and policy development.	INR 7 Lakhs

(Source: Glassdoor)

Popular courses in this field include the following:

Course	Average Duration	Description
BA LLB (Bachelor of Arts & Law)	5 years	- Combines studies in arts and law. - Covers constitutional law, criminal law, family law, and legal research. - Prepares students for roles in law practice, corporate law, and legal advisory positions.
Diploma in Cyber Law	6 months - 1 year	- Focuses on the legal aspects of the digital world. - Includes data protection, cybercrimes, and internet governance. - Prepares for roles in cybersecurity law or digital rights management.

Also Read: Top 10 Career Opportunities in Law in India: Salary, Skills

7. Social Work

Social work is a rewarding field for individuals passionate about helping others and making a positive social impact. Social workers assist individuals, families, and communities in overcoming challenges such as poverty, addiction, and mental health issues. 

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Social Worker	Helps individuals and families address social problems, mental health, and financial issues.	INR 4 Lakhs
Clinical Social Worker	Provides therapy and counseling services to individuals or groups facing mental health challenges.	INR 5 Lakhs
Community Service Manager	Works with local communities to improve social programs and deliver support services.	INR 7 Lakhs
School Social Worker	Supports students and families in addressing academic, social, and emotional challenges.	INR 4 Lakhs

(Source: Glassdoor)

Popular courses in this field include the following:

Course	Average Duration	Description
Bachelor of Social Work (BSW)	3 years	- Focuses on social issues, community work, and welfare programs.  - Teaches skills for counseling, advocacy, and social service management.  - Prepares for roles in social services, NGOs, and government welfare sectors.
Diploma in Child Welfare	1 year	- Focuses on child protection, welfare policies, and development programs.  - Provides knowledge on counseling and intervention strategies.  - Prepares for careers in child welfare agencies, schools, or NGOs.

8. Psychology

Psychology is the study of the human mind and behavior, offering a wide range of career opportunities in fields such as clinical psychology, counseling, research, and human resources. Psychologists assess, diagnose, and treat mental health issues, helping individuals improve their mental well-being. 

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Clinical Psychologist	Diagnoses and treats mental health disorders, providing therapy and counseling.	INR 7 Lakhs
Counseling Psychologist	Helps individuals cope with personal challenges, providing guidance and therapeutic support.	INR 5 Lakhs
Educational Psychologist	Works with schools to address learning difficulties and mental health concerns in students.	INR 5 Lakhs
Forensic Psychologist	Applies psychological knowledge to criminal justice, assessing offenders and providing expert testimony.	INR 7 Lakhs

(Source: Glassdoor)

Popular courses in this field include the following:

Course	Average Duration	Description
BA in Psychology	3 years	- Covers the fundamentals of human behavior, mental health, and psychological theories.  - Teaches subjects like cognitive psychology, social psychology, and developmental psychology.  - Prepares students for careers in counseling, research, and mental health services.
Diploma in Clinical Psychology	1-2 years	- Focuses on clinical assessments, therapeutic techniques, and mental health treatment.  - Provides hands-on experience in diagnosing and treating psychological disorders.  - Prepares for roles in therapy, clinical psychology, and mental health facilities.

Also Read: Top 18 Career Options in Psychology in India in 2025

Scope in Arts: Management

Management provides essential skills for organizing, planning, and leading business operations. This field offers diverse career opportunities in business administration, human resources, marketing, and entrepreneurship. It's perfect for those who enjoy leadership roles and want to contribute to the growth of organizations.

Some career options in this field include:

9. Business Administration

Business administration offers a range of career opportunities for those interested in managing and leading organizations. Professionals in this field oversee business operations, strategy, and management across various industries. 

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Business Manager	Oversees daily business operations, managing teams and ensuring company goals are achieved.	INR 12 Lakhs
Operations Manager	Manages the operations of a business or department, focusing on efficiency and process optimization.	INR 10 Lakhs
Project Manager	Plans, executes, and closes projects, ensuring they are completed on time, within scope, and budget.	INR 15 Lakhs
Management Consultant	Advises businesses on strategies for improving efficiency, reducing costs, and increasing profitability.	INR 20 Lakhs

(Source: Glassdoor)

Be sure to check out our Data Analysis courses to learn this in-demand skill.

Popular courses in this field include the following:

Course	Average Duration	Description
PGDM (Post Graduate Diploma in Management)	2 years	- Covers advanced topics in management, including leadership, marketing, and organizational behavior.  - Provides specialized knowledge in business administration and strategic decision-making.  - Prepares students for management roles in various industries.
BBA (Bachelor of Business Administration)	3 years	- Focuses on business principles, management practices, and financial accounting.  - Teaches subjects like marketing, economics, and business law.  - Prepares students for entry-level management and administrative roles in businesses.

Also Read: What is Business Administration Course? Everything you need to know!

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10. Event Management

Event management offers exciting career opportunities for individuals passionate about planning and organizing events. Professionals in this field are responsible for coordinating all aspects of an event, from budgeting and logistics to coordination with vendors and clients. 

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Event Planner	Plans and organizes events, including corporate conferences, weddings, and social gatherings.	INR 4 Lakhs
Wedding Planner	Specializes in organizing weddings, handling everything from venue selection to catering and décor.	INR 6 Lakhs
Corporate Event Manager	Organizes and manages corporate events, conferences, and team-building activities for businesses.	INR 7 Lakhs
Exhibition Coordinator	Manages the logistics, layout, and coordination of exhibitions and trade shows.	INR 5 Lakhs

(Source: Glassdoor)

Popular courses in this field include the following:

Course	Average Duration	Description
Diploma in Event Management	6 months - 1 year	- Covers the fundamentals of event planning, budgeting, and logistics.  - Teaches event marketing, vendor management, and guest services.  - Prepares students for entry-level roles in event planning and coordination.
BBA in Event Management	3 years	- Focuses on the business aspects of event management, including strategic planning and operations.  - Includes subjects like hospitality, marketing, and organizational behavior.  - Prepares students for managerial roles in event planning and coordination.

Also Read: Negotiation Skills: Definition, Process, Various Stages, Benefits [With Examples]

11. Hospitality Management

Hospitality management offers diverse career opportunities in the tourism, hotel, and restaurant industries. Professionals in this field oversee the operations of hotels, resorts, and restaurants, ensuring guests receive top-notch service. This field requires a blend of customer service, management, and operational expertise.

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Hotel Manager	Manages all aspects of a hotel, including guest services, staff management, and financial operations.	INR 6 Lakhs
Restaurant Manager	Oversees restaurant operations, managing staff, customer service, and inventory control.	INR 5 Lakhs
Front Office Manager	Supervises the front desk operations of hotels, ensuring smooth guest check-in/check-out experiences.	INR 4 Lakhs
Event Coordinator (Hospitality)	Coordinates events, conferences, and catering services within hotels or resorts.	INR 4 Lakhs

Popular courses in this field include the following:

Course	Average Duration	Description
BBA in Hospitality Management	3 years	- Focuses on managing hospitality businesses like hotels, restaurants, and resorts.  - Teaches customer service, hotel operations, and business administration.  - Prepares students for roles in hotel management, event planning, and tourism.
Diploma in Hospitality Management	1-2 years	- Provides a strong foundation in hospitality operations, guest services, and event planning.  - Covers topics such as hospitality law, food and beverage management, and front office operations.  - Ideal for those seeking entry-level roles in hotels and tourism businesses.

Arts Stream Jobs: Fine Arts

Fine Arts involves the creation of visual and performing art, including painting, sculpture, dance, and theater. This field allows for creative expression and offers a platform for talented individuals to explore art professionally. It’s a great choice for those passionate about creativity and seeking careers in art galleries, performing arts, or design.

Here is a short list of career options that are available in this domain: 

12. Graphic Designing

Graphic design is a creative field where professionals use visual elements to communicate messages, create branding, and design layouts for digital or print media. Designers use various tools and techniques to craft visually appealing designs for websites, advertisements, logos, and more.

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Graphic Designer	Creates visual content for digital and print media, including logos, websites, and advertisements.	INR 3 Lakhs
UI/UX Designer	Designs the user interface and experience of websites and apps, ensuring functionality and appeal.	INR 8.8 Lakhs
Brand Designer	Develops the visual identity of brands, including logos, color schemes, and overall design aesthetics.	INR 8.2 Lakhs
Web Designer	Focuses on designing and laying out websites, optimizing user interface and visual elements.	INR 5 Lakhs

(Source: Glassdoor)

Popular courses in this field include the following:

Course	Average Duration	Description
Bachelor's in Graphic Design	3 years	- Covers design principles, typography, visual communication, and digital media.  - Teaches Adobe Creative Suite, web design, and branding.  - Prepares students for careers in graphic design, advertising, and digital content creation.
Diploma in Graphic Design	1 year	- Focuses on developing basic graphic design skills and creativity using industry-standard tools.  - Covers topics like color theory, layout design, and typography.  - Ideal for students looking to start a career in design or enhance their creative skills.
Bachelor of Fine Arts (BFA)	2 years	- Includes a deep dive into visual arts, painting, drawing, and sculpture.  - Teaches artistic techniques, art history, and portfolio development.  - Prepares students for careers in fine arts, galleries, and art education.

Also Read: How to Learn Graphic Design in 2025: A Guide to Mastering the Skills

13. Filmmaking

Filmmaking is the art of creating films, from the scriptwriting and directing to the post-production phase. It involves collaboration across various departments, including directing, cinematography, editing, sound, and special effects. Filmmakers bring stories to life through visuals, sound, and editing techniques.

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Film Director	Directs the creative aspects of the film, including guiding the actors, visuals, and overall tone.	INR 10 Lakhs
Cinematographer	Responsible for the visual aspect of the film, including camera work, lighting, and shot composition.	INR 6 Lakhs
Film Editor	Edits film footage to create a cohesive and engaging story, ensuring smooth transitions and pacing.	INR 6 Lakhs
Sound Designer	Creates the auditory experience of the film, including sound effects, dialogue editing, and mixing.	INR 5 Lakhs

(Source: Glassdoor)

Popular courses in this field include the following:

Course	Average Duration	Description
Bachelor's in Film Studies	3 years	- Focuses on the study of film history, theory, and production.  - Covers directing, cinematography, scriptwriting, and editing.  - Prepares students for careers in filmmaking, screenwriting, and production management.
Diploma in Cinematography	1-2 years	- Provides hands-on training in camera work, lighting, and film production techniques.  - Teaches skills in visual storytelling and film editing.  - Ideal for students seeking to work as cinematographers or film technicians.

14. Photography

Photography is the art of capturing visual moments using a camera, often to convey emotions, tell stories, or document events. Professional photographers specialize in various fields, including portrait, event, commercial, or nature photography. 

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Portrait Photographer	Specializes in taking professional portraits for individuals, families, or businesses.	INR 4 Lakhs
Event Photographer	Captures images at events like weddings, corporate functions, and social gatherings.	INR 5 Lakhs
Commercial Photographer	Works with businesses to capture product shots, advertisements, and brand visuals.	INR 6 Lakhs
Photojournalist	Tells news stories through photography, covering events like politics, war, and human interest.	INR 6 Lakhs

(Source: Glassdoor)

Popular courses in this field include the following:

Course	Average Duration	Description
Bachelor in Photography	3 years	- Teaches the fundamentals of photography, including composition, lighting, and editing.  - Covers subjects like portrait, product, and landscape photography.  - Prepares students for careers in photography, photojournalism, or studio work.
Diploma in Photography	1 year	- Focuses on developing practical skills in camera operation, lighting techniques, and digital editing.  - Covers basic and advanced photography concepts.  - Ideal for students looking to start their careers in photography.

15. Interior Design

Interior design involves creating aesthetically pleasing and functional spaces within residential, commercial, or industrial buildings. It combines elements of architecture, color theory, furniture arrangement, and lighting to transform spaces into functional and visually appealing environments. 

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Interior Designer	Designs the layout and decoration of interior spaces, focusing on aesthetics and functionality.	INR 5 Lakhs
Residential Designer	Focuses on designing homes, creating interiors that align with the homeowner's lifestyle.	INR 5 Lakhs
Commercial Designer	Works on office spaces, hotels, restaurants, and other commercial properties to create practical, branded environments.	INR 7 Lakhs

(Source: Glassdoor)

Popular courses in this field include the following:

Course	Average Duration	Description
Bachelor of Interior Design	3 years	- Covers the basics of design principles, color theory, and space planning.  - Teaches CAD software, 3D modeling, and materials.  - Prepares students for careers in residential, commercial, and retail interior design.
Diploma in Interior Design	1 year	- Focuses on practical skills in designing interior spaces, including layouts and design concepts.  - Teaches the use of design software and the fundamentals of color, lighting, and furniture arrangement.  - Ideal for students wanting to enter the interior design industry quickly.

16. Fashion Design

Fashion design is the art of designing clothing and accessories with an emphasis on aesthetics, functionality, and trends. Fashion designers work in various sectors, including ready-to-wear collections, haute couture, and accessories. They translate creative ideas into wearable garments while considering fabric, colors, cuts, and stitching.

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Fashion Designer	Designs clothing and accessories, creating unique collections for consumers or fashion houses.	INR 7 Lakhs
Textile Designer	Specializes in creating fabric designs, including patterns, prints, and weaves used in fashion products.	INR 5 Lakhs
Costume Designer	Designs costumes for theater, film, television, or events, combining creativity with practicality.	INR 6 Lakhs
Fashion Merchandiser	Manages the selection, production, and promotion of clothing and fashion accessories.	INR 4 Lakhs

(Source: Glassdoor)

Popular courses in this field include the following:

Course	Average Duration	Description
Bachelor of Fashion Design	3 years	- Covers the entire design process, from sketching to garment production.  - Teaches fashion theory, fabric technology, and pattern making.  - Prepares students for careers as fashion designers, stylists, or garment technologists.
Diploma in Fashion Design	1 year	- Focuses on the practical aspects of fashion design, including sketching, fabric selection, and garment construction.  - Teaches fashion illustration, pattern making, and draping. - Ideal for students seeking to quickly enter the fashion industry.

Scope in Arts: Media and Marketing

Media and Marketing focus on creating and promoting content across platforms to engage audiences. This field is growing rapidly with opportunities in digital marketing, journalism, advertising, and public relations. Ideal for students interested in communication, technology, and business strategies.

Here are some major career opportunities in this field: 

17. Digital Marketing

Digital marketing focuses on promoting products and services through online channels. It encompasses a wide range of techniques including SEO, social media marketing, email marketing, and content marketing to reach and engage target audiences. 

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Digital Marketing Manager	Oversees the digital marketing strategy for a brand, including SEO, social media, and content marketing.	INR 7 Lakhs
SEO Specialist	Focuses on optimizing website content to rank higher in search engine results.	INR 5 Lakhs
Social Media Manager	Manages social media platforms, creating engaging content and growing brand awareness.	INR 5 Lakhs
PPC Specialist	Manages paid advertising campaigns, focusing on ROI and optimizing ads on platforms like Google Ads.	INR 7 Lakhs

(Source: Glassdoor)

Popular courses in this field include the following:

Course	Average Duration	Description
Diploma in Digital Marketing	6 months - 1 year	- Teaches the basics of digital marketing, including SEO, SEM, social media, and email marketing.  - Focuses on tools like Google Analytics, Google Ads, and content marketing.  - Ideal for students who want to start a career in digital marketing quickly.
BBA in Digital Marketing	2 years	- Offers a comprehensive understanding of digital marketing strategies, analytics, and consumer behavior.  - Covers SEO, social media marketing, content strategy, and digital advertising.  - Prepares students for managerial roles in digital marketing.

Avail industry-relevant skills with upGrad’s Online Digital Marketing Courses!

18. Journalism and Mass Media

Journalism and mass media professionals gather, write, and present news stories and information to the public through various mediums, including television, radio, print, and online platforms. They work to inform, educate, and entertain audiences, while also holding power to account through investigative reporting.

Here are some of the major career options available in this domain:

Career Option	Description	Average Annual Salary
Journalist	Gathers and reports news for newspapers, magazines, TV, or online platforms.	INR 4 Lakhs
News Anchor	Presents news stories on television or radio, delivering information clearly and concisely.	INR 6 Lakhs
Media Planner	Develops strategies for advertising and promoting media content across various channels.	INR 6 Lakhs

(Source: Glassdoor)

Popular courses in this field include the following:

Course	Average Duration	Description
Bachelor of Journalism	3 years	- Focuses on the skills needed for reporting, writing, editing, and media ethics.  - Teaches investigative journalism, broadcasting, and multimedia storytelling.  - Prepares students for careers in journalism, broadcasting, and media production.
Diploma in Mass Communication	1 year	- Covers the basics of communication theory, media ethics, and practical skills in broadcasting, writing, and public relations.  - Teaches practical skills in media production, journalism, and digital media.  - Ideal for students looking to enter media and communication industries.

Also Read: Masters in Journalism Career Path: Top Jobs, Salaries & Future Prospects

In addition to the traditional options, there are various emerging career paths for Arts students.

Additional Career Options

The Arts stream offers a wide range of career options beyond the mainstream fields, allowing students to explore their unique interests and talents.

Here’s a table with additional career options and relevant degrees or courses after 12th Arts:

Career Option	Description	Relevant Degree/Course
Animation & Multimedia	Involves creating digital content such as animations, visual effects, and multimedia for films, games, and advertisements.	- Bachelor in Animation - Diploma in Multimedia - Bachelor in Graphic Animation
Public Relations	Manages a company’s public image by handling media relations, crisis communication, and building brand reputation.	- Bachelor in Public Relations - Diploma in Public Relations and Corporate Communications
Advertising	Focuses on creating and managing advertising campaigns across various media platforms to promote products and services.	- Bachelor in Advertising and Marketing - Postgraduate Diploma in Advertising and Marketing
Tourism & Travel	Involves managing travel operations, organizing tours, and offering customer services to individuals or groups.	- Bachelor in Travel & Tourism Management - Diploma in Tour Management
Culinary Arts	Focuses on cooking techniques, food preparation, and kitchen management, preparing students for careers in the food industry.	- Bachelor in Culinary Arts - Diploma in Food Production and Management
Music & Performing Arts	Includes careers in singing, dancing, acting, or playing instruments, offering opportunities in entertainment and arts.	- Bachelor in Music and Performing Arts - Diploma in Dance or Theatre Arts
Criminology & Forensic Science	Studies crime prevention, criminal behavior, and forensic analysis to solve crimes and assist law enforcement.	- Bachelor in Criminology and Criminal Justice - Bachelor in Forensic Science
Sports Management	Combines business and sports knowledge to manage sports teams, events, and facilities, ensuring successful operations.	- Bachelor in Sports Management - Diploma in Sports Coaching
Human Resources	Involves recruitment, employee development, and managing workplace culture to enhance organizational performance.	- Bachelor in Human Resource Management - Postgraduate Diploma in Human Resource Management
Film Direction & Screenwriting	Teaches the art of directing films, producing content, and writing scripts for movies, TV shows, and other media.	- Bachelor in Film Direction and Production - Diploma in Screenwriting
Hotel & Tourism Management	Prepares professionals to manage hotel operations, guest services, and tourism-related businesses like travel agencies.	- Bachelor in Hotel Management - Postgraduate Diploma in Tourism Management
Library Science	Involves managing libraries, archives, and information systems, ensuring effective information organization and retrieval.	- Bachelor in Library and Information Science - Diploma in Library and Information Science
Archaeology	Focuses on studying human history through excavation, research, and the analysis of artifacts and ancient sites.	- Bachelor in Archaeology
Design & Creative Arts	Focuses on product design, graphic design, digital art, and multimedia, preparing students for creative roles in various industries.	- Bachelor in Product Design - Bachelor in Animation and Digital Arts
Retail Management	Covers the management of retail operations, including inventory, sales, customer service, and retail strategy.	- Bachelor in Retail Management - Postgraduate Diploma in Retail Management

Also Read: What is Animation? Definition, Types, Techniques, Applications & Impact

Start your career in project management with upGrad’s PMP Training Course. It opens doors to exciting roles in project management, business analysis, and leadership, perfect for 12th Arts graduates seeking new career opportunities.

With a clearer understanding of the available career options, it’s vital to make an informed decision. Here are some tips that can help you make the right choice with ease. 

Tips on Choosing the Right Course After 12th Arts

If you are feeling lost in terms of determining the right career path after the arts stream in 12th, you may use the following tips to choose the right course for yourself.

By considering these factors, you will be able to have more clarity on your options and aspirations:

1. Align Your Course With Interests and Strengths

• Issue: Many students struggle to choose a course that aligns with their personal interests.
• Tip: Reflect on your natural talents—whether it’s writing, research, or creative design—and match your course accordingly.
• Example: If you enjoy creative work, consider Graphic Designing or Fashion Design. If you have a knack for communication, Journalism or Public Relations might be the right fit.

2. Research Career Prospects Before Choosing

• Issue: Students may choose courses without understanding long-term career prospects.
• Tip: Look into job availability, career stability, growth potential, and necessary qualifications.
• Example: Data Analytics and Digital Marketing are in high demand, while traditional journalism roles are evolving due to digital media growth. Consider fields like Cybersecurity for strong job growth and future prospects.

3. Focus on Industry Trends and Future-Proofing Your Choice

• Issue: It’s difficult to predict which fields will grow and offer long-term stability.
• Tip: Opt for fields that adapt to technological changes, such as Data Science or AI, which have high growth potential.
• Example: E-commerce and Digital Marketing constantly evolve with new tech and platforms, making them good options for the future.

4. Consider Job Flexibility and Skill Development

• Issue: Some students worry about being restricted to one job role in a specific field.
• Tip: Choose courses that teach transferable skills, like communication, project management, and technical skills, allowing for future career transitions.
• Example: Business Administration and Event Management provide a wide skill set, enabling roles in marketing, operations, and management.

5. Explore Interdisciplinary Learning Opportunities

• Issue: Students may feel limited by traditional course boundaries.
• Tip: Pursue courses that blend multiple fields, such as business and design or technology and communication.
• Example: Media Studies or Business Design prepare you for leadership roles that mix creativity with strategic thinking.

6. Evaluate Practical and Hands-On Experience

• Issue: Theory-based courses can feel disconnected from real-world applications.
• Tip: Choose courses that offer practical experience through live projects, internships, or collaborations with businesses.
• Example: A Media Studies course that includes internships with news outlets or Graphic Design programs with design agency partnerships will provide real-world exposure.

7. Assess Long-Term Satisfaction Over Short-Term Trends

• Issue: Many students choose courses based on current trends without considering long-term satisfaction.
• Tip: Choose a career path that resonates with your passions and values, ensuring long-term growth and satisfaction.
• Example: If you're passionate about teaching or research, courses in Education or Social Work will allow you to continue pursuing those interests long term.

8. Use Professional Networks and Alumni Insights

• Issue: It’s hard to know the true career outcomes of a course without firsthand experiences.
• Tip: Engage with alumni or professionals in your field to gain insights into career paths, challenges, and real-world applications.
• Example: Connecting with alumni from Law or Digital Marketing programs can provide a clear understanding of the job market, helping you make informed decisions.

By following these focused tips, you’ll be able to make a well-informed decision about the course that aligns with your career goals and personal interests.

Also check out: How to Create a Standout Resume for Freshers

Conclusion

Choosing the right career after 12th Arts offers numerous opportunities. Fields like Journalism, Event Management, and Digital Marketing provide both creative and professional growth. For example, roles in Digital Marketing can lead to a competitive salary of around 7 LPA while UI/UX Designing can get you up to 9 LPA, making them quite lucrative. 

 Each career requires specific qualifications and skills, allowing you to build a successful future in your chosen field. To succeed in any of these careers, continuous learning is crucial. upGrad offers specialized courses that are tailored to help you gain in-depth, practical knowledge in fields like Digital Marketing, Business Administration, and more.

Some of the top programs by upGrad include:

• Understanding Culture and its Various Components
• Advanced Writing and Editing for Print Media
• Complete Guide to Content Marketing
• Academic Writing
• Soft Skills for Lawyers

If you’re unsure about courses after 12th arts, upGrad offers personalized counseling to help you make the best decision. You can also visit your nearest upGrad center for in-person guidance and support in selecting the right course to achieve your career goals.

References:

https://www.statista.com/statistics/738219/employability-among-arts-graduates-india/
https://emeritus.org/in/learn/career-options-after-12th-arts/
https://trainings.internshala.com/blog/courses-after-twelve-arts-high-salary/
https://www.foundit.in/career-advice/career-options-after-12th-arts/ 
https://www.payscale.com/research/IN/Job=Digital_Marketing_Manager/Salary
https://www.ambitionbox.com/profile/fashion-designer-salary
https://www.payscale.com/research/IN/Degree=Bachelor_of_Fine_Arts_(BFA)/Salary
https://www.ambitionbox.com/profile/interior-designer-salary
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https://www.glassdoor.co.in/Salaries/foreign-language-specialist-salary-SRCH_KO0,27.htm
https://www.ambitionbox.com/profile/interior-designer-salary
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https://www.ambitionbox.com/profile/journalist-salary

https://www.statista.com/statistics/738219/employability-among-arts-graduates-india/
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