Career Options After MBA in Marketing: Highest Paying Management Jobs
Updated on Mar 19, 2025 | 11 min read | 87.5k views
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Updated on Mar 19, 2025 | 11 min read | 87.5k views
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Did You Know? According to LinkedIn, the role of "Digital Marketing Specialist" is one of the top 10 most in-demand jobs globally, with over 860,000 job openings. |
An MBA in Marketing is a powerful degree that provides graduates with skills to excel in today’s competitive, technology-driven business world. This specialization focuses on building expertise across key areas of marketing, from market research and analytics to digital strategy and brand management.
In today’s digital age, the rise of OTT platforms such as Netflix has created exciting career options after an MBA in marketing. Moreover, with the continuous advancements in Artificial Intelligence (AI) technology, there’s a vast potential for growth and innovation in this field.
Robert Half's 2024 report highlighted significant growth in key positions, with 24,000 new jobs for marketing managers, 18,000 for marketing directors, and 10,000 for marketing coordinators. This reflects a growing need for skilled marketing leaders across industries to drive digital and creative strategies that meet business goals.
Do you know exactly how an MBA in marketing can help you stand out in this competitive field?
Look, here’s your solution!
Our learners also read: Career after MBA!
After completing an MBA in marketing, students have numerous career options available to them according to their field of interest and those providing them with a good salary. MBA in marketing job opportunities right now are experiencing extensive popularity in the industry.
Since marketing is trending, most employers are looking for an MBA graduate to expand and enhance their businesses.
In India, recent MBA graduates can earn an average salary between INR 4L to INR 6L per annum. However, freshers from top business schools can command salaries ranging from INR 3L to INR 15L per annum.
As they gain experience and develop their skills, the earning potential for management professionals can increase significantly. With strong managerial knowledge and expertise, salaries can rise to between INR 15L to INR 40L per annum over time
Must Read: MBA Salary in India
Here are the top career opportunities after an MBA in Marketing in India along with their average annual salaries:
Job Title |
Annual Average Salary |
Marketing Manager | INR 13.5L |
Brand Manager | INR 14L |
Asset Manager | INR 10L |
Corporate Sales Executive | INR 5L |
Media Planner | INR 6L |
Media Strategist | INR 12L |
Social Media Marketing Manager | INR 15L |
Product Marketing Manager | INR 20L |
Head of Digital Marketing | INR 16.5L |
Digital Marketing Manager | INR 9L |
Retailing Management | INR 12L |
Customer Relationship Manager | INR 5L |
Marketing Analyst | INR 11.6L |
Competitive Marketing | INR |
Advertising Manager | INR 9.5L |
TV Producer | INR 9L |
Audio/Video Editor | INR |
Corporate Communications Head | INR 36.6L |
Digital Media Analyst | INR 4.7L |
Channel Manager | INR 17.6L |
Sourced By: Glassdoor
Note: The salaries mentioned in the table are approximate and may vary according to the employer, location, and experience.
The demand for marketing professionals continues to grow as businesses increasingly recognize the importance of strategic marketing in achieving their goals. This has made roles in marketing not only popular but also important for companies looking to succeed in competitive markets.
The most popular career options after an MBA in Marketing are:
So let's get in-depth into these most popular jobs, and find out their main responsibilities and duties.
Also Read: Best 10 Online Global MBA Courses in India
Their main aim is to plan and implement effective media strategies that are aligned with the company’s goals. They analyze target audiences and select the best platform to increase brand visibility and engagement.
Key responsibilities of a Media Strategist include:
Here is the salary of Media Strategist in India:
Top Cities |
Average Annual Salary |
Hyderabad | INR 3L |
Bangalore | INR 4L |
Mumbai | INR 5.6L |
Delhi | INR 8L |
Chennai | INR 8L |
Sourced By: Indeed
A Social Media Marketing Manager is responsible for managing and enhancing a brand's presence across social media platforms. They create and execute strategies that engage the audience, boost brand awareness, and drive traffic.
Key responsibilities of a Social Media Marketing Manager include:
Salary of Social Media Marketing Manager in the top cities of India:
Top Cities |
Average Annual Salary |
Delhi | INR 3L |
Chennai | INR 4L |
Mumbai | INR 4L |
Hyderabad | INR 5L |
Bangalore | INR 7L |
Sourced By: Glassdoor & Indeed
Market Research Analyst gathers all the market-related data, and market trends, and targets a specific audience. This leads to the success of the marketing team as well as the sales team of the organization.
All the startups, consulting companies, and multinational companies like Amazon, Flipkart, and Nielsen hire market research analysts from top business schools to get a better insight into the customers.
Market Research Analysts provide essential data insights that inform marketing strategies. Their responsibilities include:
Here are the salaries of Market Research Analyst in the top cities of India:
Top Cities |
Average Annual Salary |
Delhi | INR 5L |
Bangalore | INR 5L |
Chennai | INR 5.3L |
Hyderabad | INR 5.5L |
Mumbai | INR 7L |
Sourced By: Glassdoor
The PR Manager coordinates all the activities related to the public relations of the organization. They have to work along with the teams of other departments as well. It is their responsibility to develop a marketing communications plan and media relations strategy.
Public Relations (PR) Managers focus on managing a company's public image. Their key duties include:
Here are the salaries of PR Managers in the top cities of India:
Top Cities |
Average Annual Salary |
Chennai | INR 4.6L |
Mumbai | INR 5L |
Bengaluru | INR 6.5L |
Hyderabad | INR 8L |
Delhi | INR 9L |
Sourced By: Glassdoor & Indeed
With technological advances, digitization has become an integral part of everyone’s life. Digital marketing helps in reaching a broad audience with very little expenditure. This involves different techniques than traditional marketing skills.
Digital Marketing Managers oversee various online marketing strategies. Their main responsibilities are:
Here are the salaries of Digital Marketing Manager in the top cities of India:
Top Cities |
Average Annual Salary |
Hyderabad | INR 8L |
Delhi | INR 8L |
Chennai | INR 9L |
Mumbai | INR 10L |
Bangalore | INR 11L |
Sourced By: Glassdoor
A Channel Head is responsible for managing and optimizing a company’s distribution channels to ensure maximum market reach and revenue growth. They develop strategies to expand partnerships, strengthen distribution networks, and improve product availability.
Key responsibilities of a Channel Manager include:
Salary of Channel Manager in the top cities of India:
Top Cities |
Average Annual Salary |
Hyderabad | INR 5.5L |
Delhi | INR 6L |
Chennai | INR 7L |
Bangalore | INR 8L |
Mumbai | INR 10L |
Sourced By: Indeed
Business development managers have a very creative role in the companies where they work. Their job profile includes creating new business opportunities, meeting existing targets, and accepting new challenges arising while getting new prospects.
Business Development Managers identify growth opportunities and expand market reach. Their responsibilities involve:
Salary of Business Development Managers in the top cities of India are:
Top Cities |
Average Annual Salary |
Delhi | INR 9.5L |
Chennai | INR 10L |
Mumbai | INR 10.5L |
Hyderabad | INR 11L |
Bangalore | INR 12.5L |
Sourced By: Glassdoor
Sales are one of the oldest marketing techniques to sell and promote any product. A sales manager’s work profile involves achieving the set target to sell the product, gain a bonus, work on a high-paced schedule, and get incentives.
The sales manager must be presentable and have excellent communication skills.
Sales Managers play a critical role in connecting marketing strategies to revenue generation. Their importance lies in:
Here are the salaries of Sales Manager in the top cities of India:
Top Cities |
Average Annual Salary |
Hyderabad | INR 10L |
Delhi | INR 11L |
Chennai | INR 11L |
Bangalore | INR 12L |
Mumbai | INR 12L |
Sourced By: Glassdoor
Brand Managers are the most creative and dynamic marketing officials. It is the responsibility of the Brand Manager to promote a brand to a mass audience. They need to believe in the product before selling it. Brand Managers must create a positive of the product in the eyes of the customers.
A Brand Manager is responsible for overseeing the perception of a brand in the market. Their duties include:
Salary of Brand Managers in the top cities of India are:
Top Cities |
Average Annual Salary |
Delhi | INR 16.8L |
Chennai | INR 11L |
Hyderabad | INR 11L |
Bengaluru | INR 17L |
Mumbai | INR 17.25L |
Must have a look on: Best Online MBA Courses in India
A Head of Digital Marketing plays an important role in shaping a company’s online presence. Their primary role is to lead digital marketing efforts, driving brand visibility, and improving customer engagement across all digital platforms.
The Head of Digital Marketing is responsible for:
Salary of Head of Digital Marketing in the top cities of India:
Top Cities |
Average Annual Salary |
Delhi | INR 16.4L |
Hyderabad | INR 8L |
Bangalore | INR 11L |
Mumbai | INR 21L |
Chennai | INR 22L |
Sourced By: Glassdoor
MBA in Marketing graduates are highly in demand by a diverse range of companies, from global corporations to innovative startups and well-established advertising agencies.
The demand for skilled marketing professionals spans various industries such as:
Here are the top recruiters for MBA in Marketing graduates along with their respective industries:
Company |
Industry |
Technology | |
Unilever | FMCG |
Procter & Gamble | FMCG |
Deloitte | Consulting |
Coca-Cola | Beverages |
Amazon | E-commerce |
PepsiCo | Food & Beverage |
Nestlé | FMCG |
Hindustan Unilever Limited (HUL) | FMCG |
IBM | Technology |
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