Home
Blog
MBA
Career Options After MBA in Marketing: Highest Paying Management Jobs

Career Options After MBA in Marketing: Highest Paying Management Jobs

Updated on 30 October, 2024

86.94K+ views

• 11 min read

Did You Know? According to LinkedIn, the role of "Digital Marketing Specialist" is one of the top 10 most in-demand jobs globally, with over 860,000 job openings.

An MBA in Marketing is a powerful degree that provides graduates with skills to excel in today’s competitive, technology-driven business world. This specialization focuses on building expertise across key areas of marketing, from market research and analytics to digital strategy and brand management.

In today’s digital age, the rise of OTT platforms such as Netflix has created exciting career options after an MBA in marketing. Moreover, with the continuous advancements in Artificial Intelligence (AI) technology, there’s a vast potential for growth and innovation in this field.

Robert Half's 2024 report highlighted significant growth in key positions, with 24,000 new jobs for marketing managers, 18,000 for marketing directors, and 10,000 for marketing coordinators. This reflects a growing need for skilled marketing leaders across industries to drive digital and creative strategies that meet business goals.

Do you know exactly how an MBA in marketing can help you stand out in this competitive field?

Look, here’s your solution!

Develops a deep understanding of advanced marketing strategies and best practices.
Sharpens analytical, creative, and strategic leadership skills.
Prepares graduates for high-level positions such as Chief Marketing Officer (CMO) or Brand Manager.
Offers strong salary prospects and growth potential in various industries.
Aligns with increasing global marketing expenditures projected to rise by 2025.
Meets growing demand for skilled marketing leaders capable of driving business results and consumer engagement through innovative strategies.

Our learners also read: Career after MBA!

What are the Career Options after MBA in Marketing?

After completing an MBA in marketing, students have numerous career options available to them according to their field of interest and those providing them with a good salary. MBA in marketing job opportunities right now are experiencing extensive popularity in the industry.

Since marketing is trending, most employers are looking for an MBA graduate to expand and enhance their businesses.

In India, recent MBA graduates can earn an average salary between INR 4L to INR 6L per annum. However, freshers from top business schools can command salaries ranging from INR 3L to INR 15L per annum.

As they gain experience and develop their skills, the earning potential for management professionals can increase significantly. With strong managerial knowledge and expertise, salaries can rise to between INR 15L to INR 40L per annum over time

Must Read: MBA Salary in India

Here are the top career opportunities after an MBA in Marketing in India along with their average annual salaries:

Job Title	Annual Average Salary
Marketing Manager	INR 13.5L
Brand Manager	INR 14L
Asset Manager	INR 10L
Corporate Sales Executive	INR 5L
Media Planner	INR 6L
Media Strategist	INR 12L
Social Media Marketing Manager	INR 15L
Product Marketing Manager	INR 20L
Head of Digital Marketing	INR 16.5L
Digital Marketing Manager	INR 9L
Retailing Management	INR 12L
Customer Relationship Manager	INR 5L
Marketing Analyst	INR 11.6L
Competitive Marketing	INR
Advertising Manager	INR 9.5L
TV Producer	INR 9L
Audio/Video Editor	INR
Corporate Communications Head	INR 36.6L
Digital Media Analyst	INR 4.7L
Channel Manager	INR 17.6L

Sourced By: Glassdoor

Note: The salaries mentioned in the table are approximate and may vary according to the employer, location, and experience.

What are the Most Popular Career Options after MBA in Marketing in India?

The demand for marketing professionals continues to grow as businesses increasingly recognize the importance of strategic marketing in achieving their goals. This has made roles in marketing not only popular but also important for companies looking to succeed in competitive markets.

The most popular career options after an MBA in Marketing are:

Brand Manager
Sales Manager
Market Research Analyst
Digital Marketing Manager
Public Relations Manager
Business Development Manager
Head of Digital Marketing
Social Media Marketing Manager
Media Strategist
Channel Manager

So let's get in-depth into these most popular jobs, and find out their main responsibilities and duties.

Also Read: How to do a Global MBA in India?

10th: Media Strategist

Their main aim is to plan and implement effective media strategies that are aligned with the company’s goals. They analyze target audiences and select the best platform to increase brand visibility and engagement.

Key responsibilities of a Media Strategist include:

Researching and identifying optimal media channels for campaign success.
Developing media plans that align with brand objectives and budget.
Monitoring campaign performance and adjusting strategies based on data insights.
Collaborating with creative and marketing teams to create cohesive campaigns.

Here is the salary of Media Strategist in India:

Top Cities	Average Annual Salary
Hyderabad	INR 3L
Bangalore	INR 4L
Mumbai	INR 5.6L
Delhi	INR 8L
Chennai	INR 8L

Sourced By: Indeed

9th: Social Media Marketing Manager

A Social Media Marketing Manager is responsible for managing and enhancing a brand's presence across social media platforms. They create and execute strategies that engage the audience, boost brand awareness, and drive traffic.

Key responsibilities of a Social Media Marketing Manager include:

Developing content plans and schedules for various social media platforms.
Engaging with followers, responding to comments, and building a loyal online community.
Collaborating with content creators and designers to produce high-quality visuals and posts.

Salary of Social Media Marketing Manager in the top cities of India:

Top Cities	Average Annual Salary
Delhi	INR 3L
Chennai	INR 4L
Mumbai	INR 4L
Hyderabad	INR 5L
Bangalore	INR 7L

Sourced By: Glassdoor & Indeed

8th: Market Research Analyst

Market Research Analyst gathers all the market-related data, and market trends, and targets a specific audience. This leads to the success of the marketing team as well as the sales team of the organization.

All the startups, consulting companies, and multinational companies like Amazon, Flipkart, and Nielsen hire market research analysts from top business schools to get a better insight into the customers.

Market Research Analysts provide essential data insights that inform marketing strategies. Their responsibilities include:

Conducting research to gather data on consumer preferences and market trends.
Analyzing data to make recommendations for product development and marketing.
Presenting findings to stakeholders to guide business decisions.

Here are the salaries of Market Research Analyst in the top cities of India:

Top Cities	Average Annual Salary
Delhi	INR 5L
Bangalore	INR 5L
Chennai	INR 5.3L
Hyderabad	INR 5.5L
Mumbai	INR 7L

Sourced By: Glassdoor

7th: Public Relations Manager

The PR Manager coordinates all the activities related to the public relations of the organization. They have to work along with the teams of other departments as well. It is their responsibility to develop a marketing communications plan and media relations strategy.

Public Relations (PR) Managers focus on managing a company's public image. Their key duties include:

Crafting press releases and managing media relations.
Developing communication strategies to handle crises effectively.
Building relationships with media personnel and influencers.

Here are the salaries of PR Managers in the top cities of India:

Top Cities	Average Annual Salary
Chennai	INR 4.6L
Mumbai	INR 5L
Bengaluru	INR 6.5L
Hyderabad	INR 8L
Delhi	INR 9L

Sourced By: Glassdoor & Indeed

6th: Digital Marketing Manager

With technological advances, digitization has become an integral part of everyone’s life. Digital marketing helps in reaching a broad audience with very little expenditure. This involves different techniques than traditional marketing skills.

Digital Marketing Managers oversee various online marketing strategies. Their main responsibilities are:

Developing and implementing SEO strategies to enhance online visibility.
Creating and managing content marketing plans across digital platforms.
Leading social media marketing efforts to engage with audiences.

Here are the salaries of Digital Marketing Manager in the top cities of India:

Top Cities	Average Annual Salary
Hyderabad	INR 8L
Delhi	INR 8L
Chennai	INR 9L
Mumbai	INR 10L
Bangalore	INR 11L

Sourced By: Glassdoor

5th: Channel Manager

A Channel Head is responsible for managing and optimizing a company’s distribution channels to ensure maximum market reach and revenue growth. They develop strategies to expand partnerships, strengthen distribution networks, and improve product availability.

Key responsibilities of a Channel Manager include:

Identifying and establishing new distribution channels to reach a broader audience.
Building and maintaining relationships with channel partners and stakeholders.
Creating strategic plans to drive sales through different distribution networks.
Analyzing market trends and adjusting channel strategies for improved performance.

Salary of Channel Manager in the top cities of India:

Top Cities	Average Annual Salary
Hyderabad	INR 5.5L
Delhi	INR 6L
Chennai	INR 7L
Bangalore	INR 8L
Mumbai	INR 10L

Sourced By: Indeed

4th: Business Development Manager (H3)

Business development managers have a very creative role in the companies where they work. Their job profile includes creating new business opportunities, meeting existing targets, and accepting new challenges arising while getting new prospects.

Business Development Managers identify growth opportunities and expand market reach. Their responsibilities involve:

Researching and analyzing market trends to find new business avenues.
Building and maintaining partnerships with other companies.
Developing strategic plans to drive business growth.

Salary of Business Development Managers in the top cities of India are:

Top Cities	Average Annual Salary
Delhi	INR 9.5L
Chennai	INR 10L
Mumbai	INR 10.5L
Hyderabad	INR 11L
Bangalore	INR 12.5L

Sourced By: Glassdoor

3rd: Sales Manager

Sales are one of the oldest marketing techniques to sell and promote any product. A sales manager’s work profile involves achieving the set target to sell the product, gain a bonus, work on a high-paced schedule, and get incentives.

The sales manager must be presentable and have excellent communication skills.

Sales Managers play a critical role in connecting marketing strategies to revenue generation. Their importance lies in:

Aligning sales goals with marketing strategies to optimize performance.
Analyzing sales data to identify trends and areas for improvement.
Leading sales teams to meet or exceed targets.

Here are the salaries of Sales Manager in the top cities of India:

Top Cities	Average Annual Salary
Hyderabad	INR 10L
Delhi	INR 11L
Chennai	INR 11L
Bangalore	INR 12L
Mumbai	INR 12L

Sourced By: Glassdoor

2nd: Brand Manager

Brand Managers are the most creative and dynamic marketing officials. It is the responsibility of the Brand Manager to promote a brand to a mass audience. They need to believe in the product before selling it. Brand Managers must create a positive of the product in the eyes of the customers.

A Brand Manager is responsible for overseeing the perception of a brand in the market. Their duties include:

Developing brand strategies to increase market share and awareness.
Analyzing market trends and consumer behavior to inform brand positioning.
Coordinating marketing campaigns and promotional activities.

Salary of Brand Managers in the top cities of India are:

Top Cities	Average Annual Salary
Delhi	INR 16.8L
Chennai	INR 11L
Hyderabad	INR 11L
Bengaluru	INR 17L
Mumbai	INR 17.25L

Must have a look on: Best Online MBA Courses in India

The Most Popular Career Option after an MBA in Marketing: Head of Digital Marketing

A Head of Digital Marketing plays an important role in shaping a company’s online presence. Their primary role is to lead digital marketing efforts, driving brand visibility, and improving customer engagement across all digital platforms.

The Head of Digital Marketing is responsible for:

Developing and implementing comprehensive digital marketing strategies.
Overseeing content, SEO, SEM, email marketing, and social media campaigns.
Analyzing digital marketing data to refine strategies and maximize ROI.
Collaborating with other departments to ensure alignment of digital efforts with overall business goals.

Salary of Head of Digital Marketing in the top cities of India:

Top Cities	Average Annual Salary
Delhi	INR 16.4L
Hyderabad	INR 8L
Bangalore	INR 11L
Mumbai	INR 21L
Chennai	INR 22L

Sourced By: Glassdoor

What Are the Top Recruiters for MBA in Marketing Graduates?

MBA in Marketing graduates are highly in demand by a diverse range of companies, from global corporations to innovative startups and well-established advertising agencies.

The demand for skilled marketing professionals spans various industries such as:

FMCG
Technology
E-commerce
Consulting
Advertising

Here are the top recruiters for MBA in Marketing graduates along with their respective industries:

Company	Industry
Google	Technology
Unilever	FMCG
Procter & Gamble	FMCG
Deloitte	Consulting
Coca-Cola	Beverages
Amazon	E-commerce
PepsiCo	Food & Beverage
Nestlé	FMCG
Hindustan Unilever Limited (HUL)	FMCG
IBM	Technology

How upGrad Can help you?

upGrad is dedicated to empowering professionals through industry-relevant education, offering a range of online programs designed to enhance skills and boost career prospects.

Here’s how upGrad can support you in your professional journey:

Renowned Collaborations:
upGrad partners with prestigious institutions like Liverpool Business School and Deakin Business School to deliver respected online MBA programs.
Diverse Specializations:
Beyond Marketing, upGrad offers MBAs in Finance, Operations, Strategy & Leadership, catering to various career paths.
Expert Faculty:
Programs are taught by industry experts, providing valuable insights and enhancing the learning experience.
Engaging Online Environment:
upGrad creates a comprehensive learning platform that provides you with essential tools and knowledge to succeed in today’s job market.

Sign Up for a Free Consultation Today! And let our advisors guide you through your options and find the perfect program for your future goals!

Frequently Asked Questions (FAQs)

1. What is an MBA in Marketing?

An MBA in Marketing is a graduate degree that focuses on advanced marketing strategies and practices. This program equips students with the skills needed to excel in areas like market research, digital strategy, and brand management, making it a valuable credential in today’s competitive business landscape.

2. What are the benefits of MBA in Marketing?

Earning an MBA in Marketing enhances your understanding of marketing principles and sharpens your analytical and leadership skills. Graduates are well-prepared for high-level positions, such as Chief Marketing Officer or Brand Manager, and enjoy strong salary prospects across various industries.

3. What are the current job opportunities for MBA graduates in Marketing?

The job market for MBA graduates in Marketing is robust, with roles like Brand Manager, Digital Marketing Manager, and Sales Manager being in high demand. According to recent reports, there are thousands of new job openings in these fields, reflecting the industry's need for skilled marketing professionals.

4. What is the average salary for an MBA graduate in Marketing in India?

Recent MBA graduates can expect to earn between INR 4 lakh to INR 6 lakh per annum. However, those from top business schools may command salaries ranging from INR 3 lakh to INR 15 lakh, depending on their skills and experience.

5. What are the most popular career paths after an MBA in Marketing?

Some of the most sought-after career options include Brand Manager, Sales Manager, Market Research Analyst, Digital Marketing Manager, Public Relations Manager, and Business Development Manager. These roles are crucial for businesses aiming to achieve their strategic marketing goals.

6. What does a Brand Manager do?

A Brand Manager is responsible for overseeing the perception of a brand in the market. Their duties include developing brand strategies, analyzing market trends, and coordinating marketing campaigns to enhance brand awareness and market share.

7. What skills are essential for a Digital Marketing Manager?

A Digital Marketing Manager needs strong skills in SEO, content creation, and social media marketing. They are responsible for developing online marketing strategies that increase visibility and engagement across digital platforms.

8. What are the responsibilities of a Market Research Analyst in a company?

Market Research Analysts gather and analyze data about consumers and market trends, providing valuable insights that guide marketing strategies and product development. Their work is crucial for businesses looking to understand their target audience better.

9. What are the main responsibilities of a Public Relations Manager?

Public Relations Managers handle a company's public image and media relations. Their responsibilities include crafting press releases, managing crises, and building relationships with media personnel to promote positive coverage.

10. Which industries actively recruit MBA in Marketing graduates?

MBA in Marketing graduates are sought after in various industries, including FMCG, technology, e-commerce, consulting, and advertising. Companies in these sectors value the strategic insights that marketing professionals bring to the table.

11. What are the key subjects covered in an MBA in marketing?

An MBA in Marketing covers essential topics like marketing management, consumer behavior, digital marketing, and sales management. It equips students with skills needed for careers as brand managers, media planners, or digital marketers. Key subjects include operations management, brand strategy, and social media marketing, all crucial for understanding market dynamics.