- Blog Categories
- Software Development Projects and Ideas
- 12 Computer Science Project Ideas
- 28 Beginner Software Projects
- Top 10 Engineering Project Ideas
- Top 10 Easy Final Year Projects
- Top 10 Mini Projects for Engineers
- 25 Best Django Project Ideas
- Top 20 MERN Stack Project Ideas
- Top 12 Real Time Projects
- Top 6 Major CSE Projects
- 12 Robotics Projects for All Levels
- Java Programming Concepts
- Abstract Class in Java and Methods
- Constructor Overloading in Java
- StringBuffer vs StringBuilder
- Java Identifiers: Syntax & Examples
- Types of Variables in Java Explained
- Composition in Java: Examples
- Append in Java: Implementation
- Loose Coupling vs Tight Coupling
- Integrity Constraints in DBMS
- Different Types of Operators Explained
- Career and Interview Preparation in IT
- Top 14 IT Courses for Jobs
- Top 20 Highest Paying Languages
- 23 Top CS Interview Q&A
- Best IT Jobs without Coding
- Software Engineer Salary in India
- 44 Agile Methodology Interview Q&A
- 10 Software Engineering Challenges
- Top 15 Tech's Daily Life Impact
- 10 Best Backends for React
- Cloud Computing Reference Models
- Web Development and Security
- Find Installed NPM Version
- Install Specific NPM Package Version
- Make API Calls in Angular
- Install Bootstrap in Angular
- Use Axios in React: Guide
- StrictMode in React: Usage
- 75 Cyber Security Research Topics
- Top 7 Languages for Ethical Hacking
- Top 20 Docker Commands
- Advantages of OOP
- Data Science Projects and Applications
- 42 Python Project Ideas for Beginners
- 13 Data Science Project Ideas
- 13 Data Structure Project Ideas
- 12 Real-World Python Applications
- Python Banking Project
- Data Science Course Eligibility
- Association Rule Mining Overview
- Cluster Analysis in Data Mining
- Classification in Data Mining
- KDD Process in Data Mining
- Data Structures and Algorithms
- Binary Tree Types Explained
- Binary Search Algorithm
- Sorting in Data Structure
- Binary Tree in Data Structure
- Binary Tree vs Binary Search Tree
- Recursion in Data Structure
- Data Structure Search Methods: Explained
- Binary Tree Interview Q&A
- Linear vs Binary Search
- Priority Queue Overview
- Python Programming and Tools
- Top 30 Python Pattern Programs
- List vs Tuple
- Python Free Online Course
- Method Overriding in Python
- Top 21 Python Developer Skills
- Reverse a Number in Python
- Switch Case Functions in Python
- Info Retrieval System Overview
- Reverse a Number in Python
- Real-World Python Applications
- Data Science Careers and Comparisons
- Data Analyst Salary in India
- Data Scientist Salary in India
- Free Excel Certification Course
- Actuary Salary in India
- Data Analyst Interview Guide
- Pandas Interview Guide
- Tableau Filters Explained
- Data Mining Techniques Overview
- Data Analytics Lifecycle Phases
- Data Science Vs Analytics Comparison
- Artificial Intelligence and Machine Learning Projects
- Exciting IoT Project Ideas
- 16 Exciting AI Project Ideas
- 45+ Interesting ML Project Ideas
- Exciting Deep Learning Projects
- 12 Intriguing Linear Regression Projects
- 13 Neural Network Projects
- 5 Exciting Image Processing Projects
- Top 8 Thrilling AWS Projects
- 12 Engaging AI Projects in Python
- NLP Projects for Beginners
- Concepts and Algorithms in AIML
- Basic CNN Architecture Explained
- 6 Types of Regression Models
- Data Preprocessing Steps
- Bagging vs Boosting in ML
- Multinomial Naive Bayes Overview
- Gini Index for Decision Trees
- Bayesian Network Example
- Bayes Theorem Guide
- Top 10 Dimensionality Reduction Techniques
- Neural Network Step-by-Step Guide
- Technical Guides and Comparisons
- Make a Chatbot in Python
- Compute Square Roots in Python
- Permutation vs Combination
- Image Segmentation Techniques
- Generative AI vs Traditional AI
- AI vs Human Intelligence
- Random Forest vs Decision Tree
- Neural Network Overview
- Perceptron Learning Algorithm
- Selection Sort Algorithm
- Career and Practical Applications in AIML
- AI Salary in India Overview
- Biological Neural Network Basics
- Top 10 AI Challenges
- Production System in AI
- Top 8 Raspberry Pi Alternatives
- Top 8 Open Source Projects
- 14 Raspberry Pi Project Ideas
- 15 MATLAB Project Ideas
- Top 10 Python NLP Libraries
- Naive Bayes Explained
- Digital Marketing Projects and Strategies
- 10 Best Digital Marketing Projects
- 17 Fun Social Media Projects
- Top 6 SEO Project Ideas
- Digital Marketing Case Studies
- Coca-Cola Marketing Strategy
- Nestle Marketing Strategy Analysis
- Zomato Marketing Strategy
- Monetize Instagram Guide
- Become a Successful Instagram Influencer
- 8 Best Lead Generation Techniques
- Digital Marketing Careers and Salaries
- Digital Marketing Salary in India
- Top 10 Highest Paying Marketing Jobs
- Highest Paying Digital Marketing Jobs
- SEO Salary in India
- Brand Manager Salary in India
- Content Writer Salary Guide
- Digital Marketing Executive Roles
- Career in Digital Marketing Guide
- Future of Digital Marketing
- MBA in Digital Marketing Overview
- Digital Marketing Techniques and Channels
- 9 Types of Digital Marketing Channels
- Top 10 Benefits of Marketing Branding
- 100 Best YouTube Channel Ideas
- YouTube Earnings in India
- 7 Reasons to Study Digital Marketing
- Top 10 Digital Marketing Objectives
- 10 Best Digital Marketing Blogs
- Top 5 Industries Using Digital Marketing
- Growth of Digital Marketing in India
- Top Career Options in Marketing
- Interview Preparation and Skills
- 73 Google Analytics Interview Q&A
- 56 Social Media Marketing Q&A
- 78 Google AdWords Interview Q&A
- Top 133 SEO Interview Q&A
- 27+ Digital Marketing Q&A
- Digital Marketing Free Course
- Top 9 Skills for PPC Analysts
- Movies with Successful Social Media Campaigns
- Marketing Communication Steps
- Top 10 Reasons to Be an Affiliate Marketer
- Career Options and Paths
- Top 25 Highest Paying Jobs India
- Top 25 Highest Paying Jobs World
- Top 10 Highest Paid Commerce Job
- Career Options After 12th Arts
- Top 7 Commerce Courses Without Maths
- Top 7 Career Options After PCB
- Best Career Options for Commerce
- Career Options After 12th CS
- Top 10 Career Options After 10th
- 8 Best Career Options After BA
- Projects and Academic Pursuits
- 17 Exciting Final Year Projects
- Top 12 Commerce Project Topics
- Top 13 BCA Project Ideas
- Career Options After 12th Science
- Top 15 CS Jobs in India
- 12 Best Career Options After M.Com
- 9 Best Career Options After B.Sc
- 7 Best Career Options After BCA
- 22 Best Career Options After MCA
- 16 Top Career Options After CE
- Courses and Certifications
- 10 Best Job-Oriented Courses
- Best Online Computer Courses
- Top 15 Trending Online Courses
- Top 19 High Salary Certificate Courses
- 21 Best Programming Courses for Jobs
- What is SGPA? Convert to CGPA
- GPA to Percentage Calculator
- Highest Salary Engineering Stream
- 15 Top Career Options After Engineering
- 6 Top Career Options After BBA
- Job Market and Interview Preparation
- Why Should You Be Hired: 5 Answers
- Top 10 Future Career Options
- Top 15 Highest Paid IT Jobs India
- 5 Common Guesstimate Interview Q&A
- Average CEO Salary: Top Paid CEOs
- Career Options in Political Science
- Top 15 Highest Paying Non-IT Jobs
- Cover Letter Examples for Jobs
- Top 5 Highest Paying Freelance Jobs
- Top 10 Highest Paying Companies India
- Career Options and Paths After MBA
- 20 Best Careers After B.Com
- Career Options After MBA Marketing
- Top 14 Careers After MBA In HR
- Top 10 Highest Paying HR Jobs India
- How to Become an Investment Banker
- Career Options After MBA - High Paying
- Scope of MBA in Operations Management
- Best MBA for Working Professionals India
- MBA After BA - Is It Right For You?
- Best Online MBA Courses India
- MBA Project Ideas and Topics
- 11 Exciting MBA HR Project Ideas
- Top 15 MBA Project Ideas
- 18 Exciting MBA Marketing Projects
- MBA Project Ideas: Consumer Behavior
- What is Brand Management?
- What is Holistic Marketing?
- What is Green Marketing?
- Intro to Organizational Behavior Model
- Tech Skills Every MBA Should Learn
- Most Demanding Short Term Courses MBA
- MBA Salary, Resume, and Skills
- MBA Salary in India
- HR Salary in India
- Investment Banker Salary India
- MBA Resume Samples
- Sample SOP for MBA
- Sample SOP for Internship
- 7 Ways MBA Helps Your Career
- Must-have Skills in Sales Career
- 8 Skills MBA Helps You Improve
- Top 20+ SAP FICO Interview Q&A
- MBA Specializations and Comparative Guides
- Why MBA After B.Tech? 5 Reasons
- How to Answer 'Why MBA After Engineering?'
- Why MBA in Finance
- MBA After BSc: 10 Reasons
- Which MBA Specialization to choose?
- Top 10 MBA Specializations
- MBA vs Masters: Which to Choose?
- Benefits of MBA After CA
- 5 Steps to Management Consultant
- 37 Must-Read HR Interview Q&A
- Fundamentals and Theories of Management
- What is Management? Objectives & Functions
- Nature and Scope of Management
- Decision Making in Management
- Management Process: Definition & Functions
- Importance of Management
- What are Motivation Theories?
- Tools of Financial Statement Analysis
- Negotiation Skills: Definition & Benefits
- Career Development in HRM
- Top 20 Must-Have HRM Policies
- Project and Supply Chain Management
- Top 20 Project Management Case Studies
- 10 Innovative Supply Chain Projects
- Latest Management Project Topics
- 10 Project Management Project Ideas
- 6 Types of Supply Chain Models
- Top 10 Advantages of SCM
- Top 10 Supply Chain Books
- What is Project Description?
- Top 10 Project Management Companies
- Best Project Management Courses Online
- Salaries and Career Paths in Management
- Project Manager Salary in India
- Average Product Manager Salary India
- Supply Chain Management Salary India
- Salary After BBA in India
- PGDM Salary in India
- Top 7 Career Options in Management
- CSPO Certification Cost
- Why Choose Product Management?
- Product Management in Pharma
- Product Design in Operations Management
- Industry-Specific Management and Case Studies
- Amazon Business Case Study
- Service Delivery Manager Job
- Product Management Examples
- Product Management in Automobiles
- Product Management in Banking
- Sample SOP for Business Management
- Video Game Design Components
- Top 5 Business Courses India
- Free Management Online Course
- SCM Interview Q&A
- Fundamentals and Types of Law
- Acceptance in Contract Law
- Offer in Contract Law
- 9 Types of Evidence
- Types of Law in India
- Introduction to Contract Law
- Negotiable Instrument Act
- Corporate Tax Basics
- Intellectual Property Law
- Workmen Compensation Explained
- Lawyer vs Advocate Difference
- Law Education and Courses
- LLM Subjects & Syllabus
- Corporate Law Subjects
- LLM Course Duration
- Top 10 Online LLM Courses
- Online LLM Degree
- Step-by-Step Guide to Studying Law
- Top 5 Law Books to Read
- Why Legal Studies?
- Pursuing a Career in Law
- How to Become Lawyer in India
- Career Options and Salaries in Law
- Career Options in Law India
- Corporate Lawyer Salary India
- How To Become a Corporate Lawyer
- Career in Law: Starting, Salary
- Career Opportunities: Corporate Law
- Business Lawyer: Role & Salary Info
- Average Lawyer Salary India
- Top Career Options for Lawyers
- Types of Lawyers in India
- Steps to Become SC Lawyer in India
- Tutorials
- C Tutorials
- Recursion in C: Fibonacci Series
- Checking String Palindromes in C
- Prime Number Program in C
- Implementing Square Root in C
- Matrix Multiplication in C
- Understanding Double Data Type
- Factorial of a Number in C
- Structure of a C Program
- Building a Calculator Program in C
- Compiling C Programs on Linux
- Java Tutorials
- Handling String Input in Java
- Determining Even and Odd Numbers
- Prime Number Checker
- Sorting a String
- User-Defined Exceptions
- Understanding the Thread Life Cycle
- Swapping Two Numbers
- Using Final Classes
- Area of a Triangle
- Skills
- Software Engineering
- JavaScript
- Data Structure
- React.js
- Core Java
- Node.js
- Blockchain
- SQL
- Full stack development
- Devops
- NFT
- BigData
- Cyber Security
- Cloud Computing
- Database Design with MySQL
- Cryptocurrency
- Python
- Digital Marketings
- Advertising
- Influencer Marketing
- Search Engine Optimization
- Performance Marketing
- Search Engine Marketing
- Email Marketing
- Content Marketing
- Social Media Marketing
- Display Advertising
- Marketing Analytics
- Web Analytics
- Affiliate Marketing
- MBA
- MBA in Finance
- MBA in HR
- MBA in Marketing
- MBA in Business Analytics
- MBA in Operations Management
- MBA in International Business
- MBA in Information Technology
- MBA in Healthcare Management
- MBA In General Management
- MBA in Agriculture
- MBA in Supply Chain Management
- MBA in Entrepreneurship
- MBA in Project Management
- Management Program
- Consumer Behaviour
- Supply Chain Management
- Financial Analytics
- Introduction to Fintech
- Introduction to HR Analytics
- Fundamentals of Communication
- Art of Effective Communication
- Introduction to Research Methodology
- Mastering Sales Technique
- Business Communication
- Fundamentals of Journalism
- Economics Masterclass
- Free Courses
Content Syndication: What is it and How to do it?
Updated on 30 November, 2022
5.36K+ views
• 7 min read
Table of Contents
Creating high-impact, value-driven content is an art in content marketing. Content marketing is no longer just about posting on blogs, social media platforms and optimizing them for search engines. Thanks to the modern marketing era, all the above have become obsolete as they don’t fetch the required traffic. To address the issue of inadequate traffic, modern technology has come up with syndication.
Syndication, however, is not very new to the media. Even before the internet took over, many leading magazines and newspapers with a vast following published content from small publishers and freelance writers. These contents are called syndicated content which can be called third-party content for easy understanding. The concept became an instant success as both the parties were benefitted. Small publishers received a chance to widen their reader base, while big publishers received content without much effort.
Since the advent of the Internet, content syndication is considered the most effective way of boosting online traffic as it is less expensive, provides effective brand recognition, and greatly improves search engine visibility.
Let us now get into what content syndication is and how it can be done efficiently.
What is Content Syndication?
When third-party websites republish content that is already published on the web, it is called content syndication. Syndicated content could be of any form like blog posts, infographics, videos, articles, etc.
Content syndication is adopted by both big and small publishers as their readers get something new apart from the regular stuff they publish.
It should be kept in mind that content syndication and guest blogging are not similar. Guest blogging is posting new and fresh content for a particular website, while content syndication is finding old content from a platform and republishing it on other platforms after obtaining permission from the original platform.
Platforms publishing syndicated content will give a special mention to the source to avoid issues of duplicate content.
How does Google React to Syndicated Content?
It is a known fact that Google doesn’t promote duplicated content. While Google may not impose a penalty on the websites posting duplicate content, these websites get outranked in SEO performance.
Much to our relief, duplicate content has nothing to do with syndicated content, and Google very well understands this. Google authorizes syndicated content if the websites posting them publish a disclaimer informing the readers that the published content is syndicated. This is usually done by posting a backlink to the website that originally published that content and getting a canonical link to validate third-party publications, thus alleviating any issue associated with the same content getting published in more than one URL.
Advantages of Content Syndication
The following list highlights the top benefits of content syndication:
- Greater exposure to content
- Powerful SEO boost
- Faster and easier lead generation
- subtle brand promotion
- Improves brand reputation and awareness
- Prevents content duplication
- Reaching a wider audience
How to Perform Content Syndication Marketing?
Content syndication is an effective tool for content marketing, provided it is done perfectly. If not, it affects SEO performance and creates a bad taste for the brand among the viewers.
Here is a list of points to keep in mind while using content syndication for marketing:
1. Identifying potential partners
While republishing content, it is essential to ensure it gets featured on websites with good popularity and a great reach. Thorough research is necessary to identify relevant partners before reaching out to them.
2. Figuring out the best mode of syndication
There is no generalized way for content syndication. It is crucial to determine the best way to syndicate. This depends on the target audience, content, and website. Depending on the need, you can go for complete content syndication to a third-party website or syndicate only the headline with a backlink to your website. It is usually recommended to add links to your homepage or website wherever possible to increase the traffic. A subtle call to action will help in developing dialogues.
3. Having a solid syndication strategy
Just like any other mode of marketing, content syndication marketing requires a solid plan. This should include the following:
- Sharp and powerful content
- Establishing business goals
- Associating with powerful partners
- Pitching your content appropriately
- Having both short-term and long-term syndication plans.
How to Implement Content Syndication Free of Cost?
It might sound unrealistic, but fortunately, it is possible to syndicate content without spending a penny. Now, let us see how to do it:
1. Syndicate on a website with greater authority and patronage than yours
Republishing your content on such websites will attract a high viewership, thereby widening your reach. While this may not necessarily improve your website traffic as the viewers access the content on syndicating partner’s website and may not bother to look for the source, this option is best suited when your only motive is to increase viewership and brand awareness.
2. Syndicate on a website with equal authority and viewership as yours
This option is very effective if you are targeting a niche of viewers. These websites permit contextual links enabling you to backlink your website to your content. This works wonders in generating leads.
3. Post as a guest blogger
Sometimes thinking beyond your website will help you gain popularity and reach. For example, posting as a webmaster or business associate on a renowned website on a topic that is trending or viral will help in reaching out to a new audience. After the publication, you can syndicate the content on your website/ blog/ social media accounts for your viewers.
Paid Content Syndication Marketing
If you want to step up on content marketing, paid content syndication is the solution. In paid content syndication, you will be charged for publishing your content on a third-party website. In addition, many companies have a business tie-up with popular publishing networks to take their content to a larger audience.
This marketing option is used only by large companies as it is not commercially viable for smaller companies with strict budgets.
Recently, few platforms have come up that work like PPC or advertisement campaigns on a fixed budget based on the target audience or pay per click. These platforms also publish ads promoting your content in the form of recommended articles with backlinks to your website.
This has enabled a lot of small companies to go for content syndication marketing in recent times.
Paid content syndication is a faster and hassle-free process of publishing your content on popular publications compared to free syndication.
Paid syndication is the only way small business owners can publish their content on leading websites like MSN. However, paid syndication does not provide an excellent SEO performance and brand awareness like free syndication.
Upskill with upGrad
Want to learn more about business marketing and advance in your career? We recommend getting an international MBA degree from Australia’s leading business school through upGrad.
Our Deakin Business School MBA (Global) Degree is listed in the top 20 global online MBA courses and is accredited by AACSB and EQUIS. The course duration is 24 months, which helps candidates be a part of a peer network that includes students from various countries worldwide. The curriculum consists of case studies and simulations from Harvard Business Publishing and one-on-one mentorship from industry experts. The program is recognized by World Education Services (WES) and takes the candidate one step closer to working abroad.
So, what are you waiting for? Get enrolled in our MBA program today!
Frequently Asked Questions (FAQs)
1. What are the mistakes to avoid while syndicating content?
Content syndication should be done meticulously to achieve the desired result. Here is the list of a few things that need to be avoided during content syndication:
1. Using too many filters: This may narrow down the audience.
2. Substandard content: Poor quality content will affect SEO performance and create a bad reputation for your brand.
3. Pitching your content on irrelevant websites: It is essential to choose a practical and relevant syndication partner. If the website has got nothing to do with your content, it becomes irrelevant and ineffective.
2. Is content syndication illegal like duplicate content?
Content syndication is not similar to duplicating content. Content syndication is legal as long as valid attribution is provided to the original authors/websites. Content is called duplicated only when it is re-posted without any mention of the source. Syndicated content can be republished on many platforms. Even Google approves publishing syndicated content if the publishers let the readers know that the content is syndicated.
3. How can you quantify the success of content syndication?
Different businesses have different goals, and it is not possible to generalize the success measures. However, a few parameters will help us determine the extent to which content syndication has succeeded.
1. Return on Investment (ROI) is the fundamental parameter to quantify the content syndication process. Greater ROI means your syndication campaign is highly successful.
2. The volume of leads. The main aim of content syndication is lead generation.
3. Quality of leads
4. Traffic. If your website attracts more traffic by posting syndicated content, it means your efforts are well rewarded. Brand recognition.