Digital Marketing US Blog Posts

Running an e-commerce business means you must possess the art of building a solid marketing strategy that backs your organization. However, coming up with a plan that never fails can be very challenging as the industry is one of the most dynamic ones.  Whatever plans you make, problems like competition with big brands, unpredictable buying behavior of customers, etc., are inevitable. Therefore, to devise an ecommerce marketing strategy that works against all those odds, you need to know the essentials of ecommerce marketing.  Enroll for the best Digital Marketing Courses online from the World’s top Universities to fast-track your career. We have compiled a list of the essential ecommerce marketing strategies to help you devise an all-rounder marketing plan for your business.  Essential Strategies For Ecommerce Marketing 1. Improving UI/ UX As the internet keeps flooding with new e-commerce sellers joining the industry every other day, emphasizing the business’s user interface (UI) and user experience (UX) aspects is essential. Improving the UI/ UX of the website helps a business stand out in the crowd, providing a competitive edge. Besides, having a UI/ UX of particular aesthetics or color palate adds to the voice and image of the business.  Apart from all this, elements like website layout, content placement, language, etc., play an essential role in ensuring that customers visiting the website can easily navigate through it and get the information they need.  2. Optimizing The Website Content All hard work can be unsuccessful if the website fails to reach the targeted audience. To prevent that, an e-commerce business must focus on website and content optimization.  SEO, aka search engine optimization, helps generate free and organic traffic with the help of keywords widely searched on search engines like Google. Optimizing a website’s content ensures that it ranks higher in Google search results. Doing keyword research and implementing good SEO practices can drastically increase any website’s reach. Some businesses resort to posting blogs as they are more comprehensible to optimize and usually get better reach on Google.  3. Being Original  Nothing can entice a customer more than original content. A well-curated and well-managed website will always ace in retaining its audience. Hence, it is vital to produce original content that helps the audience in one way or another. Well-written content can often help create a loyal customer base and boost the website. This massively contributes to customer conversions.  Therefore, if your business lacks a well-curated content strategy, this is one of the first things you should focus on. Well-performing contents are often the one that sports high quality and conveys the brand’s voice perfectly.  4. Marketing The Content Right  SEO is essential, but you cannot rely on one solution when running a business. The marketing industry is dynamic and demands keeping up with ever-changing trends. Therefore, curating an efficient marketing strategy is essential. Sticking to evergreen marketing strategies, such as tying up products with informative content, is some of the safest options out there.  Also, publishing content consistently and promoting it after it’s published are some of the must-dos. This is why hiring a team of SEO and social media experts has become a staple for e-commerce marketing.  5. Utilizing The Power Of Social Media Social media’s influence and prowess have grown immensely. So when the business is based on the internet, it makes the most sense to utilize social media tools for maximum reach.  Social media can support a business in many ways, from being the medium of communication with customers to promoting the business and influencing their buying behavior.  Besides, popular social media platforms like Facebook, YouTube, and Instagram have paid ad features where a business can post an advertisement to reach, generate leads and achieve better conversion rates.  6. Implementing Mobile-Friendly Marketing  Mobile is a leading gadget that receives most of a customer’s screen time. Therefore, marketing strategies that are mobile-friendly are a must.  Your website design should be mobile-friendly. For that, you may need to tweak the UI /UX accordingly. Marketers improving their ecommerce website must resort to a responsive design for their website.  Besides adjusting the website layout, investing in a mobile app is always a better idea as it significantly increases the chances of customer retention. People may not visit your website often, but if they have the app installed on their mobiles, the chances are higher that they’ll open it again.  7. Tapping Onto VR and AR Virtual Reality (VR) and Augmented Reality (AR) market comprises huge potential but is mostly untapped. However, now that Metverse and platforms are gaining popularity, this industry will open new doors for marketing and e-commerce.  One of the prevalent ways adopted by bigger businesses like IKEA and famous fashion houses like Balenciaga is to give virtual tours. However, to make it happen, users need to have a VR device handy to them.  This type of marketing is pricier and might not work for all e-commerce businesses, but businesses can indulge in this tactic if it suits their target customer base. 8. Retargeting Existing Customers  E-commerce businesses often focus more on targeting new customers than retargeting the old ones. When in fact, the latter is easier as the existing customers are already well aware of your business.  Therefore, creating a unique marketing strategy for existing customers is more impactful than developing strategies for introducing your business to a new audience.  Paid ads are considered one of the most effective retargeting techniques where your ads appear on your customer’s browser. The ads will ensure you remain relevant to them while assuring that your business stays in their subconscious while looking for related services.  9. Utilizing Customer Database  This marketing strategy somewhat sets the grounds for other ecommerce marketing strategy like customer retargeting, sending offers, and reconnecting with dormant shoppers.  The customer database is usually filled with crucial information, such as how much they shop and which categories they shop the most. These are great for influencing customer buying behavior.  Besides, it includes demographic information such as age and location, which can help a business understand its customer base better and develop improved customer segmentation and targeting strategies.  10 Leveraging User-Generated Content  Nowadays, user-generated content, such as reviews and testimonials, plays a considerable role in ecommerce marketing. They not only add credibility to your business, but in recent times they also take a major part in SEO.  Having reviews and FAQs on your website can significantly help increase the ranking of your website. Therefore, having a review section on your website is a must.  Besides that, a review and questions section on your website depicts that the business cares about interacting with the customers. Along with that, it most definitely helps in gaining insights about the customer’s pain points, likes, and dislikes. 11. Sending Offers and Sale Pop-ups Who does not like making a profitable decision? This ecommerce digital marketing technique ensures the customers feel great about their purchasing decision. The other way of looking at this ecommerce marketing technique can be it leverages FOMO (fear of missing out).  Customers often add products to their cart but do not check out. In that case, if an offer of a 25% discount pops up in their notification, they would want to utilize the chance.  This is a part of a tried-and-tested method called a sales page. If customers see that your website often gives such sales and offers, they will visit your page more often.  Explore our Digital Marketing Courses & Articles in US Advanced Certificate in Digital Marketing and Communication from MICA SEO Optimization Tips: Tips , Tactics & Tricks How to Increase Views on YouTube? How to Increase Views on YouTube? Online Marketing Free Online Course with Certification What is Marketing Communication? Steps to Make Integrated Marketing Communication How to Make Social Media Marketing Strategy? SEO Free Online Course with Certification To explore all our courses on digital marketing, visit the page below. Digital Marketing Courses 12. Reconnecting With Dormant Shoppers  Dormant shoppers have shopped with you quite a few times before, but in recent times their purchases have been null.  To reconnect with them, one of the most used ecommerce digital marketing techniques is email marketing. Sending your customers personalized emails with offers and product suggestions can be a game changer.  Customers love when a brand gives them priority and acknowledgment. Therefore, seeing a personalized message works better than a generalized newsletter.  This may take up more time than circulating a traditional email, but you could save a lot of falling leads and retain sales traffic.  Digital Marketing Free courses in US Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Takeaway  Before making the marketing strategy, analyzing the customer base is a must. However, this requires quite a skillset to master.  But skillsets can be achieved with the right support. upGrad’s Advanced Certification in Digital Marketing and Communication offered by MICA is an online course that empowers aspiring and professional marketers with fundamental and in-demand ecommerce marketing skills. Check out the course to learn more. Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing You can also check out our free courses offered by upGrad in Management, Data Science, Machine Learning, Digital Marketing, and Technology. All of these courses have top-notch learning resources, weekly live lectures, industry assignments, and a certificate of course completion – all free of cost!

Creating an effective marketing management system is more complicated than most people think. Marketing management is the critical process of creating company goals and coming up with plans to achieve such goals. Additionally, it involves making decisions to maximize company profits by satisfying your customers. It is best defined as the act of aligning your brand with certain short-term or long-term trends. If you want to make a career in the marketing management industry, it’s critical to understand all the complexities of marketing management. Many studies have shown that planned market management is almost six times more successful at creating profitable businesses than unplanned market management. A good marketer should effectively find the right opportunities to improve a brand’s/company’s position. These opportunities are typically based on the four factors of the promotional mix, i.e., product, place, promotion, and price.  Keep on reading if you want to learn more about marketing management, its objectives, and how it can influence your business!  What is marketing management? Marketing management, in simple terms, is the process of promoting and selling products and services. However, understanding what is marketing management is an extensive process that involves setting company goals by analyzing market trends and consumer behavior. An effective market management system is great at maximizing profits and attracting target customers. You might think that marketing management is just selecting a brand ambassador and sales drive programs, but you’d be wrong! It also involves a clear understanding of how a company works and the process of making your brand customer-friendly. As a result, increasing sales naturally.     Given the recent advancement in the digital analytics industry lately, acquiring consumer information from various sources on the internet has become more accessible. Such analytics can provide you with valuable insights related to market trends. An efficient marketing manager must be able to make effective decisions based on such analytics. On top of this, having a broad understanding of the marketing industry will aid marketing experts in optimizing brands to satisfy consumer demands.  Let us go over some marketing management practices quintessential for any company’s success. Check Out Upgrad’s Digital Marketing Course Effective marketing management practices  Implementing some key practices and marketing techniques can increase traffic and boost sales. Let’s take a peek at some of the most commonly used marketing techniques that marketers use: Deep market research: More awareness of your company’s position in the market with proper analysis of customer behavior-related information can provide valuable insights. Looking out for such insights is critical in marketing management.  Future planning: Creating a layout for your company’s future is effective for long-term success. Following current or short-term market trends can help a company steer toward a specific direction and make marketing strategies.  Product development: Marketing managers play an essential role when it comes to product development. These marketers decide the emotional aspects and marketing techniques while showcasing a product.  Strategic decisions: Once plans and campaigns are identified, marketing managers take action to use the necessary resources for things to get started.  Constant optimization: With the current market trends experiencing rapid changes, companies must optimize their products and content to increase the rate of conversions. Creating new products and services can align a company’s position close to certain market trends. Good marketing managers should consider global market changes to create a successful brand. Digital Marketing Free courses in US Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Objectives of Marketing Management  A company or a brand is essentially a system that must achieve some standard customer-centric goals to be profitable. Let’s take a look at them: Attract new customers: In marketing management, attracting new target consumers is pivotal to increasing the rate of conversions. Different strategies are devised to ensure that most people are aware of your product. For example, advertisements on tv or youtube can reach a lot of new customers while explaining the advantages of using such products.` Optimization according to market trends: Apart from satisfying old customers’ demands, companies should quickly adapt to short-term market trends. Such decisions can attract new customers. Good quality products and a seamless user-based experience are crucial to satisfy these new customers.   Curating excellent user-based experience:  One of the most critical aspects of market management is to keep satisfying the needs of consumers loyal to your brand. To satisfy these people, providing quality products and content is a must. However, consider focusing on streamlining the delivery system to please customers apart from quality. Making a business profitable: It’s a no-brainer that a company cannot sustain itself for a long time without making profits. Profits form the structure of a company. Earning profits is imperative for increasing profits, diversifying a business, and maintaining your business. An effective marketing manager should enable a company or a brand to reap vast amounts of profit. This can be easily done by re-targeting old customers and attracting new customers through marketing efforts. A business with huge profits can offer your brand colossal growth.       Creating a good brand image:  Public reception is one of the key factors in marketing management. Having a positive public image makes it easier for brands and companies to grow and diversify. A company can provide customers with what they want by implementing effective marketing strategies. This will result in the improvement of the brand image and consumer trust.  Maximizing profits:  Another goal of a marketing manager is to compete for the maximum share of the market. Marketers draw information from the market economy to achieve this target and use various tools to maximize sales. Companies offering discounts and giveaways can attract a lot of new customers. Well-planned brand management strategies also offer unique packaging and promotional activities. Explore our Digital Marketing Courses & Articles in US Advanced Certificate in Digital Marketing and Communication from MICA SEO Optimization Tips: Tips , Tactics & Tricks How to Increase Views on YouTube? How to Increase Views on YouTube? Online Marketing Free Online Course with Certification What is Marketing Communication? Steps to Make Integrated Marketing Communication How to Make Social Media Marketing Strategy? SEO Free Online Course with Certification To explore all our courses on digital marketing, visit the page below. Digital Marketing Courses What is the role of a marketing manager? The day-to-day role and responsibilities of a marketing manager differ on certain factors, such as the size of the company. Here are a few common responsibilities of a marketing manager for a small-scale or a medium-scale business: Creating goals for the marketing team of a company.  A marketing manager must research customer data to decide on the target group. An efficient marketer can use such information to create campaign events to attract new customers.  Contacting third-party organizations for the execution of events. Coordinating with other departments of the company for planning and creating graphic designing materials for driving campaigns.   Controlling and managing the marketing budget. Sometimes, making necessary adjustments to the budget is needed for the efficient marketing of products and services.  Philosophies of market management  Some core market management philosophies have dominated marketing trends, activities, and views. These philosophies are also known as “marketing management concepts.” Here are four marketing concepts that were developed over time: Production concept: The production concept primarily emphasizes an efficient production system. Product concept: This concept is all about providing quality products as they will satisfy customers. This, in turn, increases customer trust and improves the brand image. Marketing concept: The marketing concept targets profits by providing customers satisfaction. This is not only done through delivering quality products but also by providing a user-focused experience. Societal concept: This concept focuses on the importance of the impact of marketing activities on society. Success in marketing management—where to get the right training?  Are you interested in becoming a part of the marketing management tribe? Do questions like what is brand management or what is market management still confuse you? Consider steering your way with upGrad’s Advanced Certificate in Digital Marketing and Communication, offered by India’s one of the most prominent marketing institutions, Mudra Institute of Communications.  This exclusive course covers all the important topics and a specialization in digital marketing, communication, and digital analytics. This allows students to set themselves up as marketing specialists by completing this course.  upGrad’s seamless platform allows a holistic approach to learning by offering students flexible timings and an industry-optimized course syllabus. Besides this, upGrad also offers placement guidance, academic advice sessions, and mentorship from market experts. You can get your hands on all this material in a single course.      Conclusion  Marketing management is critical for finding out business opportunities and using such opportunities to satisfy customers. Therefore, it provides a business with a structure that can generate profits by achieving company goals and targets. It is customer-oriented, and failing to meet the needs and expectations of the customers can harm your business revenue.  We hope this blog helps you to understand what marketing management means and how businesses can use effective marketing strategies to drive company sales. 

Meme marketing has gained a lot of popularity recently. Several marketers are now investing in advertising memes to keep their audience entertained and have their share of the pie for moment marketing. Memes are a content form that uses different elements from the ongoing situation to make people laugh. From a new product in a market to a new fashion trend, you can make funny marketing memes on everything. However, memes are not just limited to entertainment. They form a very important part of digital marketing today. Many marketers now use memes to reach out to their audience and engage with them. Also, the best thing about meme marketing is that it is not restricted to a platform. You can create and share memes across all digital platforms. Companies are now hiring people to make memes for better audience engagement.  This guide will help you navigate the world of meme marketing and shed light on what you should consider while creating advertising memes.  What is Meme Marketing? Before understanding what meme marketing is, we should try to understand what memes are. A meme is a cultural text that depicts an idea or behavior and spreads within a community of people. It represents a theme, and the primary purpose of it is to imitate a culture and experience and give people something to talk about.  Memes are a viral sensation and the most shared form of content across all social media platforms. Hence, companies are now using memes to connect with their audience and offer them something they resonate with. Therefore, meme marketing refers to using memes to promote a product or a service across different digital channels. Memes are generally topical and are based on ongoing trends. Hence, they are highly relevant and snackable, helping businesses capture the audience’s attention.  Things to Consider while Creating Marketing Memes Memes are a very important part of digital marketing. You can create advertising memes to reach out to different audiences and then engage with them. Creating a meme is quite easy. However, if you want your meme to be effective enough, you must bring a few considerations into the picture before creating a meme for your digital marketing channels.  Some of these considerations are: Target Audience You need to conduct thorough research to understand your audience. As memes are topical, different memes will have different audiences. You should try to know your target audience before you start creating a meme. For instance, if you want to reach out to kids via your memes, you must use more colors and graphics in the meme and jargons that the kids will understand. The strategy will be the exact opposite if you want to target adults with your memes.  Hence, defining your target audience is very important if you want to use meme marketing. Also, the primary purpose of a meme is to entertain your audience. You should not make it sound too sales oriented. Marketing memes should have the right balance of marketing and content to make you look witty and help you connect better with the audience. Check Out Upgrad’s Digital Marketing Course Originality Most memes are funny, but they lose their essence if used repeatedly. Hence, recycling memes and using them again is not a good option. While you can take inspiration from some memes, try to avoid copying the meme altogether. You should keep your memes as original as possible to stand out from the crowd.  You can use a popular meme template but try to understand its context and then create a text for the template accordingly. You must think out of the box and come up with ideas as to how you can add your brand’s touch to the meme. Adding a twist is crucial if you want to try your hands on meme marketing. Follow the Trends Trying to make a meme on a trend that was being followed long back? Your purpose of creating a meme and engaging with your audience will fail. You must conduct thorough research and try to ride on the wave of moment marketing. You should identify what is trending, which will pique your audience’s interest.  If you want to create a meme that might go viral, you must select the right topic and time to post it. However, you should pick the trends carefully and refrain from trying to make a meme for every small occasion. If you post a meme every alternate day, the audience might consider it spam. Also, you must ensure that the memes you create should not affect your reputation. Avoid being Aggressive There have been cases where a few advertising memes have been considered rude or offensive by a certain audience. If you want to make the most out of meme marketing, avoid hurting a community, an individual, or a group of people. You must run the meme through the people in your company and get their opinion before posting it on any digital channels. Also, avoid memes that can hurt the religious or cultural sentiments of the people. You should try creating funny marketing memes that are light and can be enjoyed by most of your target customers. Digital Marketing Free courses in US Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Follow Some Unsaid Rules Memes are a content form that gives you a platform to express creativity and jump on the bandwagon of ongoing trends. There are a few unsaid rules that you should follow while creating memes if you want to maximize the impact. You should keep it simple and crisp, as long sentences may not reveal the meme’s essence. Also, you should write what you mean. If you try to change the original meaning of the meme, it might not be as effective as you want it to be. You can check the meaning of the phrases before you add them to the meme if there are any ambiguities around them. Also, memes are for entertainment. Adding a CTA to it might make it quite transactional. The viewers might get irritated as it indicates that you are trying to push your sales quite hard. Branding Meme marketing has several objectives, of which establishing your brand is the primary one. You should try to create memes that have relevance to your brand. A good meme can connect business with entertainment. Hence, try to find a connection with your industry of business and create something that reflects the identity of your brand. Also, when creating a meme for social media marketing, you should try to use your brand elements, like brand colors, mascots, etc.  Benefits of Meme Marketing There are several benefits of creating memes. You should consider these benefits and create memes that will keep your audience hooked and help your brand in the long run. Some of these benefits are: Memes are free Creating a meme comes with zero cost. You just need an online image editor and an idea to create a meme that can help your brand engage with the audience. The meme can go viral if you create something quite out of the box. Hence, you might create a buzz without spending any money and resources. Great reach People are on a constant lookout for memes. If you use the right keywords and hashtags, you can expand the reach of your original meme. A massive chunk of people relate to memes and consume them regularly. If your memes are funny enough to be shared within closed groups, you can achieve a good reach for your brand. Explore our Digital Marketing Courses & Articles in US Advanced Certificate in Digital Marketing and Communication from MICA SEO Optimization Tips: Tips , Tactics & Tricks How to Increase Views on YouTube? How to Increase Views on YouTube? Online Marketing Free Online Course with Certification What is Marketing Communication? Steps to Make Integrated Marketing Communication How to Make Social Media Marketing Strategy? SEO Free Online Course with Certification To explore all our courses on digital marketing, visit the page below. Digital Marketing Courses High Engagement Memes create a brand recall; if people enjoy your memes, they will like, share and comment on them. Hence, your engagement will reach newer heights. Also, you can create a few generic memes using a standard template to keep your audience hooked to your content. A good meme has the potential to make the consumer stop scrolling and engage with the content. If you have a knack for meme marketing and hope to explore many other interesting marketing strategies, you can enroll in the Advanced Certificate in Digital Marketing and Communication anchored by MICA, Ahmedabad. The course will guide you on creating memes and using them to enhance your brand’s image and expose you to the diverse scopes of digital marketing.  Some highlights of the course are: Get in touch with the industry experts Have access to more than 70 video lectures Get an exclusive MICA Executive Alumni Status Conclusion Meme marketing has surprisingly turned out to be an exceptional marketing tactic, informing and entertaining audiences at the same time. A huge section of the audience is now consuming memes; hence, to stay on top of all trends, you must know how to create memes and market them across channels. You should try to create engaging and relatable memes for the audience.

Digital marketing has evolved from the days of black and white ads in newspapers. Companies now have more options than ever when it comes to targeting specific audiences, reaching them with the right message, and measuring results. That is why companies are also proactively hiring digital marketers with an end-to-end understanding of how digital marketing works. As a result, there are much more jobs in the field of digital marketing today than there were earlier. If you’re a digital marketing aspirant, you should be aware of some good marketing campaigns that have been successfully carried out – which you can use both as learnings and as inspiration for your campaigns. These strategies are effective, cost-efficient, and leverage modern technology to its fullest potential. Let’s take a look at these amazing digital marketing examples, what we can learn from them and how they can inspire you to create similar online experiences for your customers. Taking social media engagement to the next level – Dropbox: Reaching and engaging with customers on their turf The first example of digital marketing on our list is the Dropbox “Find Your Next Great Idea” campaign. Digital marketing isn’t just about showing your ads on platforms like Facebook, Google, and Instagram. It’s also about creating engaging and helpful content your target audience can find on their own turf. You can create blog posts that inspire your customers to take action, create helpful and valuable content like ebooks, or host live events with your customers. At the same time, you can also create a place for your customers to come together and discuss your products. This could be a forum, a community page on your website, or a social media channel. This provides your customers with useful information and inspiration while allowing you to engage with them directly. You can engage with their feedback and questions and help them navigate your product. A holistic digital marketing campaign to invoke nostalgia – Taco Bell: Leveraging the power of nostalgia to build brand recognition Taco Bell is one of the world’s most recognizable fast food chains. Taco Bell’s “Steal the Menu” campaign is an example of digital marketing that uses nostalgia to its advantage. This campaign uses social media users’ nostalgia for the 90s to build brand recognition, assimilating their ads, social media pages, and menu items. This helps Taco Bell attract a younger audience and build brand recognition without mentioning its name directly. Digital Marketing Free courses in US Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Using digital tools to improve RoI – Tictoc: Measuring real-time ad effectiveness with Tictoc Tictoc is a tool that allows you to measure the real-time effectiveness of your digital ads. This tool measures how long an ad has been running, how many people have seen it, and how many people have clicked on it. Tictoc then tracks how individuals who have clicked on your ads interact with your website. You can then use these insights to determine how to adjust your digital ad campaigns or to decide if your ads are even worth running in the first place. This is especially useful for companies running ads for the first time and have no idea what their return on investment (ROI) might be. You can also use this data to determine your ads’ ideal length and the types of ads that get the most clicks. Utilizing digital ad campaigns for offline boost – Old Dominion: Using digital ads to boost in-store purchases Old Dominion (O.D.) is a natural gas and electricity provider operating in the U.S. The company wanted to leverage digital marketing to boost in-store sales. O.D. partnered with Amazon to create “Amazon Assistant Stores” that were placed inside existing convenience stores like Sheetz and Wawa. O.D. used these in-store display ads to drive traffic to their website and encourage those customers to sign up for a plan and pay their bills online. O.D. then used the customers’ data to send them personalized ads on Facebook, encouraging them to visit their nearest O.D. store and sign up in person. This allowed O.D. to capitalize on the existing foot traffic in convenience stores and direct that traffic to their preferred channels. Social media for increasing demand and awareness – Merck: Using digital ads to promote product awareness and increase demand Merck, a pharmaceutical company, was looking to promote product awareness and increase demand for their shingles vaccine Zostavax. Merck’s “Virtual Vaccine Clinic” is a great example of how digital marketing can be used to promote product awareness. This interactive website allows you to “book an appointment” for a vaccine without even visiting a doctor’s office. The website walks you through questions and issues relevant to the vaccine and then gives you a prescription at the end. This digital ad campaign demonstrates the benefits of the Zostavax vaccine and allows potential customers to sign up for the vaccine without ever having to visit the doctor’s office. Check Out Upgrad’s Digital Marketing Course Bringing humor and social media marketing together – Dollar Shave Club: A successful ad merger experiment for razor brand awareness and acquisition Dollar Shave Club is an online razor subscription service. DSC was looking to attract new customers and increase its razor brand awareness. They decided to target men aged 18-34 and created a humorous ad featuring a man dressed as a doctor claiming that their razors were “for doctor’s use only”. This ad became wildly successful and was viewed millions of times online. Social media to create a sense of exclusivity – G.E.: Targeting a particular audience with digital ads that showcase the unique value G.E. is a multinational conglomerate that operates in numerous industries, including healthcare, aviation, appliances, and energy. G.E. wanted to advertise their Predix platform, a software that helps companies manage their industrial equipment, to engineers. G.E. decided to target engineers by using the software to solve problems engineers face every day. G.E. advertised that if you’re an engineer, you can use Predix to help solve problems like calculating the ideal length for a bridge or creating an engine model. Conversational marketing for more proactive decisions – Click-to-Messenger Marketing: Enlightening your customers about your products before they even sign up Some companies use “click-to-message” ads instead of traditional online ads. This strategy allows you to target customers browsing your website and send them a message through a platform like Facebook Messenger or Google Inbox. If the customer clicks the message button, a conversation is opened between them and your business. These click-to-message ads are beneficial since they allow you to communicate directly with your customers and answer their questions before they even sign up for your product or service. This can help you increase conversions, get immediate feedback, and improve your overall customer service. Video content marketing – Adobe X.D. Launch Event: An inspiring digital marketing example of how to use video effectively The Adobe X.D. launch event is a perfect example of how to use video as an effective marketing tool. On their website, Adobe released a “Make Something” campaign. This campaign featured videos of creators and influencers making things like paintings, t-shirts, and cakes. This was a great way to inspire people to create and set a creative tone for the new product. There are countless ways to use digital marketing to target your ideal customers, boost brand awareness, and generate leads.  We hope these examples have inspired you to create new campaigns or use your existing digital marketing efforts. Explore our Digital Marketing Courses & Articles in US Advanced Certificate in Digital Marketing and Communication from MICA SEO Optimization Tips: Tips , Tactics & Tricks How to Increase Views on YouTube? How to Increase Views on YouTube? Online Marketing Free Online Course with Certification What is Marketing Communication? Steps to Make Integrated Marketing Communication How to Make Social Media Marketing Strategy? SEO Free Online Course with Certification To explore all our courses on digital marketing, visit the page below. Digital Marketing Courses To Conclude Through the years, the digital marketing industry has left no stone unturned to assimilate exceptional creativity in expanding brands to reach out to customers, convince them, and accomplish purchases successfully. All a brand needs is a clear understanding of modern-day tools and the ability to track, measure, and improve the performance of campaigns. That requires having some analytics know-how, along with an aptitude for iteratively improving performance by measuring different metrics. All of this is easy to get a hold of if you have the right support.  At upGrad, we offer an Advanced Certificate in Digital Marketing and Communication in association with MICA. The program has something for everyone – from freshers to traditional marketers and brand managers. You can choose from five specializations – Branding and Communication, Marketing Analytics, Social Media and Content Marketing, Marketing Communications – P.R.  Sign up to find your best match!

Digital marketing has become the most coveted job field in recent times. It is widely used to market companies’ products and services to create a wide brand presence. Observing the inevitable growth, people from all disciplines are ecstatic to hone digital marketing skills by enrolling in different digital marketing courses to enter this field. Digital marketing is a part of marketing that focuses on using different digital channels. It involves creating content and promoting them to increase the reach of different products and services. It also involves using mobile and laptops, social media, search engines, etc. If you are interested in a digital marketing career, upskilling and creating a digital marketing resume is the way to go!  Here’s how to make your digital marketing resume attract lucrative opportunities amid top recruiters. Components of a Digital Marketing Resume You must be well-acquainted with the essentials of a digital marketing resume and its features before creating one. In order to bag opportunities from reputed market names, your resume must perform well on the industry standards and include updated skills relevant to digital marketing in this era. If you are a fresher, you must highlight your education and why you are a great fit for the role. However, if you have any experience, you must leverage it and highlight the achievements of your previous job relevant to the profile you are applying to. A resume is the first impression of a candidate that helps the recruiter analyze your professional expertise along with your strengths and weaknesses.  Before you begin to create a digital marketing skills resume, keep a photo handy with you. A professional picture creates a better first impression. Also, ensure your resume maintains a formal flow of language. Career Objective A career objective is one of the most critical parts of a digital marketing resume. It highlights your career aspirations and how they align with the organization. You may alter the objective based on the role and the company but try to keep it as realistic as possible. Highlight the reasons why you are an asset to the company.  Instead of a career objective, you can also add a profile summary. The section hooks the recruiter and gives them an overview of your candidature. Digital Marketing Experience You must include your digital marketing projects and work experience in your resume. Add the job title, the name of the company along with the duration for which you worked for the company. You must also include the work description and your achievements in that particular company. Use two to three bullet points to showcase the results that you achieved in the company.  Other Relevant Experience If you have previously worked on projects or internships, you should include them in your digital marketing resume to enhance credibility. These experiences don’t need to be precisely for digital marketing. If they have contributed to your professional growth, the recruiter must know about it. Education In this section, candidates need to add their educational qualifications. Mention your high school, intermediate, graduation, and other degrees in this section, along with the institute’s name and the course’s duration. Some companies ask for percentages scored at different levels. Be sure to add those numbers as well.  Soft Skills A digital marketing skills resume should have essential soft skills to perform seamlessly in the role. Some popular soft skills include leadership, communication, planning, teamwork, etc. Soft skills aligned with your role are as important as hard skills, especially for a people-centric job profile like marketing.  Technical Skills Technical skills are the most important part of any digital marketing resume. As digital marketing is a technical field, aspirants must have the skills that are relevant to the field. Digital marketing involves expansive skills. Include every skill where you own proficiency in your resume.  Check the job description and include the skills only relevant to it. Some of the important hard skills for digital marketers these days include:- Content Marketing Email Marketing SEO and SEM Digital Media and Analysis Design Social Media Management and Advertising Media Planning Research Digital Marketing Free courses in US Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Tools Tools are an imperative part of digital marketing to serve different purposes. Companies are looking for individuals with hands-on experience working on these digital marketing tools. Generally, the requirement is included in the job description.  If you are proficient in any digital marketing tools, you must highlight it in your resume. Some of these tools include: Google Ads Google Analytics Moz SEMrush MailChimp Hootsuite YouTube Analytics Certifications Additional certifications work as brownie points for your resume. If you have completed digital marketing certification courses, make sure you include them in this section of your resume. These certifications act as proof of the skills that you add to your resume. Also, it allows recruiters to know your versatility through your consistent upskilling. Achievements This section of your digital marketing resume highlights the extra-curricular activities and other achievements you have won throughout your professional career. This section welcomes details like participation in seminars, events, high-scale projects, and other relevant events. You can also include your volunteering experiences in this section. Offer your recruiters a glance at your professional excellence through this digital marketing manager resume section. Personal Details The section demands basic personal details about yourself, like your date of birth, contact number, email, etc. This is one of the most important sections of your resume, as the company will reach out to you using these details. Check Out Upgrad’s Digital Marketing Course A Step-by-Step Guide for Creating Digital Marketing Resumes If you are creating a digital marketing manager resume or a resume for any other digital marketing role, you will have to prepare and plan for the same. Listed below are steps to follow and create an effective resume: Understand the job Try understanding the job requirements and the employer before you apply to the company. Different companies have different digital marketing needs, so you need to prepare for the role before going for the interview. While some companies might be looking for professionals to join pre-existing digital marketing teams, others might be looking for a primary resource who will help the company build digital marketing strategies. Therefore, understand the job before you create a resume. Know the company Once you have applied to a company, read up more about it. Try to understand their values and mission and what they are looking for in an ideal candidate. Go through their official website and social media handles to understand the company better. Once you know it well, you can easily curate a resume, keeping in mind what serves the organization. Elevator Pitch If you are mailing the resume to the company, or if the company requires a cover letter, you might need an elevator pitch. An elevator pitch includes a synopsis of your work experience and everything else you have done. The pitch will help you decide on the skills and relevant experience that should be included in your digital marketing resume.  Optimize your Resume Companies run a resume scanner before they shortlist your resume. You should try to optimize your resume for ATS by including relevant keywords. Go through the job description carefully and highlight some important key phrases and keywords. Try to include those keywords in your resume to clear the screening process. However, don’t go overboard with adding keywords, as the employer will go through the resume at a later stage. Highlight your Abilities Different companies have different requirements. While you may have an overarching understanding of digital marketing, you should try to be precise in your resume. A company might be hiring an SEO Specialist or a Content Marketing Manager. Try presenting your experiences in a way that aligns with the company’s requirements. Create a Concise and Clean Document Your digital marketing resume should ideally fit on a single page. You need to be precise in creating a snapshot of your experience. Brevity is the key to writing digital marketing resumes. Also, you should organize your content well and use a clear design for your resume. Go with standard fonts and keep the formatting clean. Explore our Digital Marketing Courses & Articles in US Advanced Certificate in Digital Marketing and Communication from MICA SEO Optimization Tips: Tips , Tactics & Tricks How to Increase Views on YouTube? How to Increase Views on YouTube? Online Marketing Free Online Course with Certification What is Marketing Communication? Steps to Make Integrated Marketing Communication How to Make Social Media Marketing Strategy? SEO Free Online Course with Certification To explore all our courses on digital marketing, visit the page below. Digital Marketing Courses Digital Marketing Resume Sample Here’s a digital marketing resume sample to help you with creating your resume: Resume sample Source: NovoResume More about the course: Kickstart your digital marketing career with upGrad’s Advanced Certificate in Digital Marketing  and Communication. The course is curated in association with MICA, Ahmedabad, a premier institute specializing in strategic marketing and communication, to help you attain digital marketing tactics and lucrative opportunities in the future.  Some highlights of the program are: Recognition from MICA, Ahmedabad Learn from industry experts in companies like Star Sports, Zivame, Thomas Cook, etc. MICA Executive Alumni Status Access to a video library with 90+ tools No Cost EMI Payment Option More than 15 case studies and live projects on Digital Marketing Conclusion Now you know how to write an interesting and eye-grabbing resume for digital marketing roles. You must bring all your thoughts together before creating your digital marketing resume. Once you start with it, things will start falling in place.  Select a professional template and make sure that the formatting is good. Your resume should look organized, and the key highlights should come out loud and clear.

A digital marketing funnel is a well-designed model representing the steps involved from the time product is revealed to the time it is purchased. An online marketing funnel aims to direct enough organic traffic to the top level and to support them through content marketing and other strategies. Therefore, the visitors eventually convert into customers. Essentially, a digital funnel helps you evaluate various stages the customers pass through, from when they get familiar with your products/services to when they make buying decisions. The digital marketing funnel has proved inevitable for marketers in achieving their goals. This is because marketing success is guaranteed when marketing actions are segmented depending on the content ads and other relevant aspects. This is where the digital funnel proves its worthiness. A digital funnel’s every stage represents the implementation of various techniques to motivate customers to move down the funnel and approach closer to purchase. With this overview, let’s look at the steps to create a digital marketing funnel. Steps to create a Digital Marketing Funnel: 1) Analyse your target market: Analyzing your target market helps you to design customer profiles that will eventually help you to formulate targeted content matching their needs. Moreover, you can use this information to evaluate the best channels to approach them and the content type they will most likely react to. 2) Competitor research: After thoroughly understanding your customers and their needs, it’s time to conduct competitor research. You need to get answers to the following questions: Are the competitors’ strategies effective? What competitors’ strategies don’t work? How can you stand out from your competitors and prepare a unique and better digital funnel? Learning and tweaking your funnel is essential to make it as cost-effective as possible. You can use your competition as motivation but remember not to copy them altogether. You need not revamp all the strategies but aim to improve your digital funnel. 3) Define goals: Your online marketing funnel must aim to convert your website visitors into purchasing customers. Hence, your goals must be dependent on what actions you want from customers. It can be purchasing a product, downloading a white paper, or signing up for a newsletter. After defining your goals, you must prepare an action plan that helps you to achieve the defined goals. This plan must entail all the steps you may need to implement from start to end. So, the steps could range from creating reliable and appealing content to making customers click through your website. Furthermore, you must set a real-time timeline for accomplishing each step; otherwise, you may get confused. 4) Creation of a Content Strategy: It involves developing content that solves your customer’s queries. It must be relevant and valuable to your target audience at every funnel stage. At the initial stage, i.e., the awareness stage, your goal is to seek the attention of potential customers and familiarise them with your products/services. You need to create informative, interesting, and convincing content.  Your content strategy must enlighten the potential customers about your products/service and also make them aware of the benefits. You can use case studies, videos, cheat sheets, e-books, and more to compare your products/services with others. Not just the awareness stage, but content strategy is also helpful in the purchase stage. Your goal must be to persuade potential customers to purchase your products or services at this stage. So, your content must be convincing and able to build up confidence. You can create compelling content at the purchasing stage by creating product demos, testimonials, pricing pages, webinars, and more. 5) Website designing for lead conversion: The key idea behind designing your website is to convert visitors into leads with an optimal conversion rate. The following tips will help you to create a website guaranteeing optimal conversion: Create easy-to-understand content on your website.  The website must be easy to navigate, and visitors should be able to easily and quickly find what they want. Your CTA buttons should be easily visible and clickable. Use images and videos to make the content interesting. Test various website versions to determine which offers the best lead conversion. Digital Marketing Free courses in US Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course 6) Analysis and Optimization of Funnel: You can effectively analyze and optimize your created digital marketing funnel using data inferred from your Google Analytics account. With Google Analytics, you can have comprehensive information on how people search and engage with your website. Also, this tool helps you to track aspects like the number of visitors to your website, which pages they visit, their location, and their stay duration on your website. By analyzing these data, you can discern what improvements are required in your funnel and how to make relevant changes to optimize your conversion rate. 7) Creation of advertising campaign: One of the key purposes behind creating a digital funnel is that whenever potential customers search for their query, they must get your website at the top of the SERP results. You should create a blog post resonating with your customer persona and must invest in search engine optimization to get long-term benefits. You can hire an SEO agency to manage your SEO efforts. You should determine which social media platforms your target audience use frequently and smartly place ads over there to reach them. Remember that the content and ads must be educational and unbiased. If you are targeting consumers, Facebook and Instagram are recommended social media platforms to run ads. The reason is these platforms help you to market your products or services efficiently. If you want to directly interact with your audience and market your products/services, go for Email marketing. It is one of the leading digital marketing channels helping you to build a reputation by providing useful resources like case studies, e-books, cheat sheets, free trials, etc., to your audience to attract them. Consider the following when creating an advertising campaign: Blogs Videos Social media ads Pay-per-click ads Checklists Quizzes Industry studies 8) Creation of a landing page: A landing page demonstrates your expertise. Creating a landing page on your website is inevitable because it brings potential clients to your website. It is the page where users ultimately click on an ad, and also it is the place that guides visitors. Your landing page must include all details of your offer along with appealing visuals. You can include a form that accepts the visitors’ contact information so that you can follow them later. Visitors will be more likely to share their details if you include security badges and testimonials on your landing page. Based on your campaign’s objective, you can include a captivating call to action, for example, ‘Buy now’ or ‘Subscribe to our newsletter.’ 9) Perform A/B testing: The A/B testing process allows you to compare your landing page’s two versions and ad copies. Based on this comparison, you can determine which one works better. Also, this comparison suggests which one explores positive customer behavior. Using this test, you randomly demonstrate one type of landing page to half of your traffic and the improved version to the other half. Although A/B testing involves generating twice the amount of content, it offers valuable insights into what works effectively and entices your customer most. Based on the results, you can amend your campaign. Check Out Upgrad’s Digital Marketing Course 10) Work with online influencers: If your budget allows, it is recommended to work with online influencers. They are people or companies with a following that might be intrigued by your product. Influencer marketing can use mutual promotion or sponsorship to reach a broad audience effectively. Moreover, it makes your services always available to your audience. Furthermore, you can create a useful FAQ section that answers all the frequently asked questions.  11) Creation of a powerful brand presence: Consumers already have a myriad of options to choose from. So, you should create a powerful brand presence and value that will make you stand out from the competitors. You should be able to make your users believe that you care for them and understand their concerns, irrespective of their digital marketing phase. SEO strategies and content marketing can improve your brand presence. Including testimonials on your website makes sure you align with consumers’ expectations and that your product/service would meet their needs. Explore our Digital Marketing Courses & Articles in US Advanced Certificate in Digital Marketing and Communication from MICA SEO Optimization Tips: Tips , Tactics & Tricks How to Increase Views on YouTube? How to Increase Views on YouTube? Online Marketing Free Online Course with Certification What is Marketing Communication? Steps to Make Integrated Marketing Communication How to Make Social Media Marketing Strategy? SEO Free Online Course with Certification To explore all our courses on digital marketing, visit the page below. Digital Marketing Courses Embark On Your Digital Marketing Journey With UpGrad You can now become a Digital Marketing expert by pursuing UpGrad’s Advanced Certificate in Digital Marketing and Communication. This course focuses on all aspects of digital marketing, including content marketing, social media marketing, marketing analytics, branding, public relations, etc. It is a suitable course for freshers, entrepreneurs, traditional marketers, sales professionals, and brand and communication managers. The course covers 15+ case studies, live projects, and a video library with 90+ tools. The course completion will offer you a Certificate from MICA and Meta and MICA Executive Alumni Status. The fortnightly coaching from industry mentors helps you learn all digital marketing aspects effectively.

Digital marketing has evolved to a great extent in recent times. People are now trying to enter the field as it provides a promising career. Companies are actively looking for people who have experience working in digital marketing. Therefore, now is the correct time to hone your digital marketing skills by enrolling in a digital marketing course and becoming industry ready.  Once you get experience working on different digital marketing tools, you can ask for a good digital specialist salary. You can also apply for several digital marketing roles in the US. The US’s digital marketing industry has an estimated value of $ 155.3 billion. If you want your fair share of the pie, ensure that you upskill yourself in digital marketing.  Advantages of Enrolling in a Digital Marketing Course A digital marketing course is exciting, but it also imparts great knowledge. If you want to make a career in the digital marketing space, you should have the relevant skills. In the US, the average Digital Marketing Specialist salary is $51,209. However, the salary increases with your skill set and years of relevant experience. There are several advantages of taking up a digital marketing course. These advantages are explained below in detail. Certification Digital marketing is a field where you need a certification to prove your skills. You might have significant hands-on experience with several digital marketing tools, but you need a document to speak for your skills. Enrolling in a digital marketing course gives you a certificate post-completion. Hence, you can take a good digital marketing course to validate your skill set. Career Options Digital marketing is a vast industry. Hence, you can venture into different roles within digital marketing based on your interests. A digital marketing course will help you understand all aspects of digital marketing. It will also give you a career direction as you can identify the part of digital marketing that excites you the most. Therefore, you must try to search for different career options in digital marketing and go with one that meets your career goals.  Digital Marketing Free courses in US Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Higher Salaries The average salary of a digital marketing professional is $51,209 in the US. However, you become a certified specialist when you take a digital marketing course. A Digital Marketing Specialist’s salary can go up to $70,000 per year if you are certified. Companies are hiring more marketers, increasing the demand for digital marketing professionals. However, the number of people equipped to handle such roles is quite less. Therefore, you can demand a higher salary for the skills and value you bring to the table.  Upskilling If you are already in the field of digital marketing, certification will give you an avenue for improvement. You will become aware of the latest developments in the field, enabling you to gain new skills you do not currently possess. As soon as you become a certified digital marketer, you can ask for a higher Digital Specialist salary from your current organizations. You can also look for better-paying opportunities outside the company. Digital Marketing Career Path: Salaries A Digital Specialist’s salary depends on the domain in which you work. There are several important roles in digital marketing. You can choose one based on your interests and the earning potential of the role. Let’s look at some popular digital marketing roles in the US with annual salaries. SEO Specialist An SEO specialist is important, and the person taking the role works on improving the SEO and the company’s rankings on different digital marketing platforms. The job of an SEO specialist is quite laser-focused as they work solely on search engine optimization and driving traffic to the company’s website. Several companies in the US hire SEO specialists because they want to improve their search metrics.  Search engine algorithms experience changes based on seasonality and several other aspects. Therefore, an SEO specialist helps the company stay on top of these changes and keep up with the trends that impact the company’s performance. Average Salary of an SEO Specialist: $55,925 per year The salary range for an SEO Specialist in the US: $32,000 – $72,000 per year Check Out Upgrad’s Digital Marketing Course Digital Marketing Specialist According to LinkedIn, a digital marketing specialist is one of the ten highest in-demand jobs in the US. A digital marketing specialist performs an overarching function by handling multiple aspects of digital marketing. They might look after search engine optimization, conversions, or social media. A digital marketing specialist also handles content management. You need to improve search results and the outcome of the company’s digital marketing efforts.  A digital marketing certification will open up your digital marketing specialist role. However, if you are already in the field, you can command a salary equivalent to the senior digital marketing specialist salary.  The average salary of a digital marketing specialist: $86,766 per year The salary range for a digital marketing specialist in the US: $56,000 – $100,000 per year Social Media Manager With the rise of several social media platforms, companies hire people to handle their social media accounts. Social media is important for the brand building of the company. Also, businesses have massive incentives to improve their social media as consumers have moved online.  Companies invest in a social media manager as they want a dedicated resource to work on social media engagements, advertising, and every other element that drives it. The job of a social media manager is to broaden the company’s reach and improve engagement with the audience.  A digital marketing course will give you an in-depth insight into how social media works. Once you get a fair understanding of social media, you can apply for the role of a social media manager in companies like Google, Tesla, LinkedIn, etc. The average salary of a social media manager: $55,117 per year The salary range for a social media manager in the US: $34,000 – $90,000 per year Content Strategist As you are already aware, content is the king. The company’s digital marketing efforts will work only when effectively communicated. That’s where content comes into play. Content is a very important part of digital marketing, and a content specialist handles the content for the company. Their regular job includes experimenting with different forms of content and then creating something compelling and engaging. A content specialist also plays a managerial role in the company by managing a team of copywriters, ghostwriters, editors, etc. They also play a very important role in marketing campaigns. Several companies in the US are now hiring content strategists. The average salary of a content strategist: $102,989 per year Salary range for a content strategist: $61,000 – $200,000 per year Digital Marketing Analyst Big data and IoT have become important elements of digital marketing. Companies collect a huge data set but lack direction on using this information. Businesses are becoming data-centric and want to use data to personalize the consumer experience. Companies need a resource to help them with the data and drive revenues.  A digital marketing analyst is responsible for managing the data associated with digital marketing. They use the data to create consumer cohorts and target them based on buying patterns. Also, a digital marketing analyst uses data to reduce the company’s costs by optimizing resources. The average salary of a digital marketing analyst: $71,918 per year Salary range for a digital marketing analyst: $51,000 – $100,000 per year Marketing Automation Specialist Automation has now become a core function of marketing. Marketing involves thousands of activities, and it is humanly impossible to manage them manually. Here’s where the role of automation comes into the picture. Companies need a marketing automation specialist to set up workflows and make digital marketing easy. A marketing automation specialist is expected to understand the platforms and where automation can be implemented. The specialist also creates an automation blueprint and then tests it before implementation. The role of a marketing automation specialist is highly technical. Hence, they are paid well for their contribution. The average salary of a marketing automation specialist: $66,381 per year Salary range for a marketing automation specialist: $42,000 – $100,000 per year Digital Marketing Manager While digital marketing has different roles, companies need a resource who oversees all activities. A digital marketing manager takes care of multiple aspects of digital marketing. Also, they manage professionals who handle different aspects of digital marketing.  You need a strong skill set to become a digital marketing manager in the US. A digital marketing manager takes care of social media, digital marketing campaigns, SEO, advertising, etc. Hence, they are paid well for their efforts. The average salary of a digital marketing manager: $123,899 per year Salary range of digital marketing manager: $83,000 – $200,000 per year Explore our Digital Marketing Courses & Articles in US Advanced Certificate in Digital Marketing and Communication from MICA SEO Optimization Tips: Tips , Tactics & Tricks How to Increase Views on YouTube? How to Increase Views on YouTube? Online Marketing Free Online Course with Certification What is Marketing Communication? Steps to Make Integrated Marketing Communication How to Make Social Media Marketing Strategy? SEO Free Online Course with Certification To explore all our courses on digital marketing, visit the page below. Digital Marketing Courses Conclusion In case you seek the right place to kickstart your digital marketing career, upGrad’s Advanced Certificate in Digital Marketing and Communication can be the right choice for you! The course was created in collaboration with MICA, Ahmedabad, a prestigious university specializing in strategic marketing and communication to assist you in acquiring knowledge about digital marketing strategies and rewarding chances in the future. Explore different digital marketing avenues and find the area that excites you the most. If you don’t have a proper direction, a digital marketing course will help you identify your interests. We hope these salaries motivate you to obtain your dream job if you’re on your way to finding it. If you are preparing for an interview, these numbers can work as a reference to negotiate with your recruiters.   

A digital marketing channel is a dedicated online platform via which online businesses and e-retailers can reach their target audience with brand information or particulars about the product or the service they are aiming to sell. These channels allow companies to answer customer-related questions or solve any problems. This is undeniably one of the best strategies to achieve one’s marketing goals. However, it is important to note that the suitability of every digital marketing channel might differ across audiences and marketing specialists need to keep this in mind while making strategies.  Digital marketing channels are primarily used to attain profits and reach goals by increasing brand awareness, generating leads, and the like that will transform potential buyers into customers. Keep reading to learn more about digital marketing channels examples in depth. Top 10 Digital Marketing Channels There are scores of digital marketing channels to choose from, and each one of them comes with its pros and cons making them individually ideal for individual goals. In the following list, we have included the top ten online marketing channels most commonly utilized by marketing strategists to help brands fulfill their marketing goals. 1. SEO More than 90% of every internet search begins with search engines. Therefore, SEO, or in other words, Search Engine Optimization, is used most popularly by companies to create brand awareness. This digital marketing channel helps websites rank well in search results. Using relevant keywords increases the quality and quantity of online traffic to your site. For instance, if you own an online store selling boots, you need to have a good rank for relevant product-related keywords like “best boots” and “where to buy boots.” 2. Pay Per Click (PPC) Pay Per Click, also known as PPC, is the second most efficient internet marketing channel if appropriately used. PPC aims to transform dormant users into prospective buyers who will potentially create more engagement. For instance, if you click on a display ad online, it will take you to a different page, giving you more information about the product and making you a potential brand client. Building up a more engaging experience for the users might even actually lead them to make a purchase. You will commonly find PPC ads in sponsored stories, video ads on sites, product listings, and social media platforms. They are majorly based on the most used search terms and profile interests of individual users.  3. Websites In the modern digital era, a website is a mandatory tool for every business.  It gives you a platform dedicated to reaching audiences worldwide so they can know more about your company, products, and services. You will need an in-depth understanding of your target audience and a well-thought-out marketing strategy. No matter how big or small your company is, it is vital to have a website. Websites give businesses an online presence for communicating and/or selling to prospective buyers. Whether e-commerce, retail or service-based, or a B2C or B2B, you must invest mandatorily in a website. Digital Marketing Free courses in US Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course 4. Social Media Marketing Marketing channels quite commonly use social media to build a community where you are allowed to share anything with ease and get in touch with people. Infact, you can easily connect with potential buyers via relationships and also because it is personable. This is often used instead of delving directly into sale strategies. As a matter of fact, proper use of social media as an online marketing channel is considered to be a highly efficient customer retention strategy that can help businesses increase customer loyalty. 5. Content marketing Content marketing involves creating content like blog posts, whitepapers, infographics, and videos, with the sole purpose of enabling users to perform a particular action that can lead to a purchase. The created content, which plays a significant part in content marketing, is not just used for promotional purposes but also to go over several topics. Individual pieces of content might be used to educate the reader about the product or even, in many cases, entertain them. This falls under the large umbrella of marketing strategies. Red Bull is a great example if we talk about content marketing. While their primary product is an energy drink, you will find content related to extreme sports, dance, music, and games. 6. Email Campaigns Along with building a foolproof email list marketing strategists should also know how to put said list to good use efficiently. This can be achieved by making a good email campaign and a successful channel dedicated to digital marketing. Numerous email services can easily aid in executing this marketing strategy properly to grow your business. Upon choosing an email service, you will be required to use this marketing channel with a strategy that helps reach your customers. In most cases, blasting emails to customers is a good way to reach out to an already existing customer base to market new product launches. Email can also be used as an online marketing channel to build a customer base from scratch and create more engagement and hype about your product or service.  7. Voice search With the advent of technology, there has been a change in the way people search on the internet. Voice search optimization is another SEO variant that depends on optimizing a company website for the searches conducted by users from their smartphone voice AI and smart speakers. A significant percentage of the population uses voice search, making it a channel that is worth it. Voice search works when someone conducts a search via their voice, and the voice AI provides a featured snippet in answer. Featured snippets are pieces of information that pop up in a box found at the top of Google’s search engine results page.  8. Paid Search (SEM) Paid search, also known as SEM, can potentially give you immediate ROI. As a matter of fact, you are paying for every click that you get. In SEO, people organically find you for free. What makes using paid search advantageous is that the ads you run will be shown above the organic search results. This, in turn, makes them more visible to the users. Therefore, even if you are required to pay each time an individual user clicks on an ad of yours, there is monetary value or value from other avenues. Choosing SEM as an online marketing channel ensures that you stay above organic search results, leading to more engagement from online searchers.  9. Mobile It is undeniable that the mobile phone user population is increasing daily. It is a trend brought about by the introduction and the advent of smartphone technology into the market and is a trend that is bound to continue for generations. Therefore, serving promotional content to smartphone users is an excellent marketing strategy to get more engagement and potential buyers. To top it all, geo-targeting strategies, where location info is utilized to recommend products or services, are also used to enhance customer experience. Smartphone users spend significant time using apps and playing mobile games, making them profitable online marketing channels. Mobiles can also collect customer data, which can greatly value building efficient mobile marketing strategies. 10. Content Publishing It is an established fact that relevant content with relevant information drives online traffic. Content publishing is a great marketing strategy that can be used in numerous ways. The main idea is to publish content continuously from business websites or blogs, and the marketing strategy behind it is to run ads with the content across social media platforms. This is an excellent way to advertise your product or service to the target audience and create potential buyers. Adding a relevant and catchy message can be the cherry on top and attract more audiences.  Explore our Digital Marketing Courses & Articles in US Advanced Certificate in Digital Marketing and Communication from MICA SEO Optimization Tips: Tips , Tactics & Tricks How to Increase Views on YouTube? How to Increase Views on YouTube? Online Marketing Free Online Course with Certification What is Marketing Communication? Steps to Make Integrated Marketing Communication How to Make Social Media Marketing Strategy? SEO Free Online Course with Certification To explore all our courses on digital marketing, visit the page below. Digital Marketing Courses Conclusion With the rapidly growing rate of purchasing things online, retailers and businesses have steadily moved to this platform to boost sales and profit margins. It has significantly enhanced customer convenience because they can easily avail products of their choice from the comforts of their homes. Therefore, it is crucial to equip one’s self with digital marketing and online channels if you want to build a career in digital marketing.  To get started, you can sign up for the Advanced Certificate in Digital Marketing and Communication course from upGrad and become an expert in this field. 

Digital marketing, aka online marketing, is the method of promoting brands and companies through digital mediums, which is expected to replace conventional marketing methods very soon following the extended internet dependence. The main reason behind digital marketing’s success is finding the right audience and only targetting them. Online marketing jobs, or to be precise, digital marketing jobs, leverage e-mails, social media sites, and web-based advertisements. However, it may also include push notifications, texts, and other multimedia texts to attain its objectives.  Why are Digital Marketing Jobs so Important?  Digital marketing plays a significant role in 2022 for small, medium, or large scaled businesses. With an extensive chunk of the audience moving towards the digital world to seek convenience, brands can find their target audiences easily on the web, making digital marketing an effective tool to obtain and enhance customer loyalty. A job as a digital marketer is bound to bring you more receptive customers compared to traditional means. Here is why digital marketing is a rising phenomenon among people.  This form of marketing is considerably less expensive than the conventional one. The reach is very high. Anyone with a smartphone can see advertisements and marketing acts. Digital marketing is very versatile and flexible. There is a range of methods one can implement and express creativity in a digital marketing career. However, the biggest perk is that poor-performing ads can be monitored and taken down anytime. Many people now shop online; hence, digital marketing is the best way of appealing to them and creating brand awareness actively. Digital marketing advertisements simultaneously include multimedia such as photos, written content, and videos. This tends to attract the customer’s attention more than the conventional methods. Unlike conventional marketing methods, digital marketing allows the brand to interact with the customers in a 1:1 manner which tends to be more effective and personal.  Apart from directly communicating with the customers, various facets of digital marketing also help monitor the actions of the targeted audience. Brands can see which ad is getting more attention, allowing them to reframe their strategies. Digital marketing has allowed brands to channel their voice whenever and wherever they want. By sharing awareness and opinions, brands can now add a human touch to their brand voice on trending issues and topics.  Digital marketing has given rise to a new category of micro-influencers, where they leverage the following of people who are non-celebrity yet have a significant number of social media followers. This has extensively helped the brands to gain faith amongst their targeted customers.  Top Digital Marketing Career Options and Skills Required For Them  There are diverse digital marketing career options to choose from if you aim to pursue digital marketing jobs. Here are the top digital marketing roles and skills required for their projected earnings. 1. Chief Marketing officer (CMO):  It is a C-level corporate executive role, where the person is responsible for managing a company’s overall advertising strategy, driving sales through marketing activities, negotiating advertisement costs, approving the marketing ideas, etc.  Skills Required:   Skills that make a good chief marketing officer include: Strong leadership qualities Excellent communication skills (both in written and verbal form) Good grip on data analytical tool Ability to stay persistent in a constantly evolving environment Inbuild creativity In-depth knowledge of brand development, sales management, distribution management, and customer service.  Expected Salary: The average salary of a Chief Marketing officer is $175,475 per annum. However, it can even go up to $272K per annum.  2. Marketing Manager:  A marketing manager is responsible for generating marketing campaign ideas that can create a demand for the product or service, generating business leads, overseeing the marketing team, analyzing the marketing trends, etc.  Skills Required:   The skills required to be a marketing manager include: Thorough understanding of customers’ demands and needs Knowledge regarding different sales processes Creativity and teamwork skills Ability to think critically and solve-problems in adverse situations Communication and networking skills Good at organizing and planning Expected Salary: The average salary of a marketing manager is $68,312 per annum. However, it can range anywhere from $45K to $102K per annum.  Digital Marketing Free courses in US Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course 3. Digital Marketing Specialist: This role is mainly responsible for working with writers to generate content that can drive sales, work with graphic designers and create attractive visuals, administrate the brand’s website, monitor and optimize the published campaigns, communicate results to the higher authorities, etc.  Skills Required:   Major skills that are essential for a digital marketing specialist are: Conducting data analysis with the help of modern technology Creating engaging content that boosts the sales of the company Knowledge of SEO and SEM Good understanding of customer relationship management to maximize customer experience  Communication skills Thorough knowledge of different social media platforms Fundamentals of designing tools Expected Salary: The average salary of a digital marketing specialist is around $69K per annum.  4. Copywriter:  These people are exclusively responsible for conducting research and generating written content, widely known as “Copy”, that can be further used for advertisement purposes. This may include advertisements, slogans, e-mails, technical documents, or speeches.  Skills Required:   Strong writing skills are the first and foremost important aspect of being a good copywriter. Along with that, there are: Ability to think unconventionally Communication skills Technical skills such as SEO and SME Researching skills Interpersonal skills Expected Salary: An average salary of a copywriter is $54,612 per annum.  5. Social Media Manager: A social media manager primarily works with a brand’s different social media channels such as Facebook, Instagram, Google Plus, or Twitter to execute various social media campaigns. They work with the design and content creation team to curate highly engaging content for the brands.  Skills Required:   The skills that a social media manager must have are: Good at communication (both written and verbal) Good writing skills to convey the messages across social media platforms Creative thinking Efficient at organizing and planning Knowledge of conventional marketing and digital marketing  Good at customer care and customer service  Spontaneous at making new connections  Fundamental knowledge of data analysis  Expected Salary: The salary of a social media manager can range anywhere between $36K to $81K per annum.  Check Out Upgrad’s Digital Marketing Course 6. SEO/ SEM Specialist: An SEO specialist’s responsibilities include running pay-per-click campaigns to increase website engagement, curating original content for the page that is search engine optimized, keeping track of trending search terms and rankings, driving targeted and loyal traffic, etc.  Skills Required:   To be a good SEO/ SME specialist, the skills that one needs to have are: Good analytic skills Researching skills Fundamental knowledge of coding Good at communication Fast learning ability Expected Salary: The average salary of an SEO specialist is $48,807 per annum.  7. Digital Project Manager:  Like conventional project managers, digital project managers are responsible for initiating, planning, executing, monitoring, controlling, and closing a digital marketing project.  Skills Required:   Skills required to be a good digital project manager include: Ability to write and edit copy/content Knowledge of content management system Knowledge of SEO and SME Good at communications Knowledge of different analytical and reporting tools.  Attention to details Ability to organize and multitask Problem solver with a team player mindset Expected Salary: The salary of a digital project manager can range anywhere from $47k to $104K per annum.  8. Marketing Web Developers:  As a marketing web developer, one is responsible for front-end web development, creating video content, and looking after technical aspects such as SEO and HTML formatting.  Skills Required:   A marketing web developer is required to have skills such as: Knowledge of HTML/ CSS Analytical thinking Web designing skills Knowledge of JavaScipt Testing and debugging ability SEO skills Interpersonal skills Expected Salary: The average salary of a web designer is $60,844 per annum.  Explore our Digital Marketing Courses & Articles in US Advanced Certificate in Digital Marketing and Communication from MICA SEO Optimization Tips: Tips , Tactics & Tricks How to Increase Views on YouTube? How to Increase Views on YouTube? Online Marketing Free Online Course with Certification What is Marketing Communication? Steps to Make Integrated Marketing Communication How to Make Social Media Marketing Strategy? SEO Free Online Course with Certification To explore all our courses on digital marketing, visit the page below. Digital Marketing Courses Best Companies for Digital Marketing Jobs/ Online Marketing Jobs in the US and around the globe The list of top digital marketing agencies in the US includes: WebFX, Harrisburg, PA SmartSites, Paramus, NJ Sachs Marketing Group, Westlake Village, CA Funnel Boost Media, San Antonio, TX OpenMoves, Huntington, NY Direct Online Marketing, Pittsburg, PA Mad Fish Digital, Portland, OR Giant Propeller, Burbank, CA Lilo Social, Brooklyn, NY Atlas Marketing, Sewickley, PA The Influencer Marketing Factory, Miami, FL Harvest Growth, Centennial, CO Other large companies that provide online marketing jobs include Accenture Interactive, PwC Digital Services, IBM iX, etc.  If you dream of getting a job at one of these leading names, upGrad enables you to attain a reputed Advance Certificate in Digital Marketing and Communication, with an opportunity to boost your digital marketing career. The course works on an industry-relevant skillset along with faculty experts to prepare you for the dynamic digital marketing world.