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4 Challenges Influencers Face with Social Media Engagement

With a 200% increase in the number of searches for the term “influencer marketing” from 2016 to 2017, there is no doubt that influencer marketing is rapidly growing&n

29 Nov 2022 | 9 min read

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The Role of Digital Marketing in Political Campaigns

When Donald J Trump won the US Presidential election in 2016, one of his first statements was, ‘social media helped me win!’ Even Google said Trump “won the election in the search.” Although Trump was always ‘a darling’ of social media due to his controversial lifestyle, quotes and his popular TV show ‘The Apprentice’,  nobody even though

29 Nov 2022 | 6 min read

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How to Create a Digital Marketing Resume? With Samples

Digital marketing has become the most coveted job field in recent times. It is widely used to market companies’ products and services to create a wide brand presence. Observing the inevitable growth, people from all disciplines are ecstatic to hone digital marketing skills by enrolling in different digital marketing courses to enter this field. Digital marketing is a part of marketing th

29 Nov 2022 | 8 min read

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What is Digital Marketing Funnel? How to Create One?

A digital marketing funnel is a well-designed model representing the steps involved from the time product is revealed to the time it is purchased. An online marketing funnel aims to direct enough organic traffic to the top level and to support them through content marketing and other strategies. Therefore, the visitors eventually convert into customers.

29 Nov 2022 | 8 min read

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What is Marketing Management? A Comprehensive Guide to Beginners

Introduction To Marketing Management Marketing management is a branch that entails various concepts of marketing strategies improvised as per the consumer’s needs. They are planned to widen business objectives. It helps create brand awareness, boost profiles, and look forward to different untapped markets.  Marketing management helps understand customers an

29 Nov 2022 | 7 min read

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Meme Marketing – How to use for Digital Marketing?

Meme marketing has gained a lot of popularity recently. Several marketers are now investing in advertising memes to keep their audience entertained and have their share of the pie for moment marketing. Memes are a content form that uses different elements from the ongoing situation to make people laugh. From a new product in a market to a new fashion trend, you can make funny marketing memes on

29 Nov 2022 | 8 min read

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What is Marketing Management? A Complete Guide

Creating an effective marketing management system is more complicated than most people think. Marketing management is the critical process of creating company goals and coming up with plans to achieve such goals. Additionally, it involves making decisions to maximize company profits by satisfying your customers. It is best defined as the act of aligning your brand with certain short-term or lon

29 Nov 2022 | 7 min read

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Types of Keywords You Should Know – A Complete Guide

About fifty years ago, the owner of a local general store owner would have known all of his customers personally. He would be familiar with their families, the businesses, where they lived, and how they spent their leisure time. Most importantly, he would know what they were interested in spending their hard-earned money on. This is an example of one-to-one marketing because the business could

29 Nov 2022 | 10 min read

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A Complete Guide on Monetizing Your YouTube Channel Quickly

Introduction In this technological era where every platform provides people with a source to earn money, YouTube stands out because of its easy and distinguished money-making ways. Apart from being the second-most visited website and second-most used social media globally, YouTube provides a different and unique source of entertainment to its viewers and helps content

25 Nov 2022 | 7 min read

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Top 10 Marketing Books to Read to Become an Expert

The general marketing spectrum, including the digital marketing industry, has drastically evolved. In addition, even the space of the internet has grown considerably. Every online ad you see, every article you read, and every image you see on the internet is somehow connected to the work of a contemporary marketing professional.

25 Nov 2022 | 7 min read

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Content Writer Job Description: Roles and Responsibilities

The world is changing at a rapid rate, bringing about a lot of innovations in the age-old practices that were widely prevalent. Marketing and advertising are some of the fields that have seen a significant stray away from traditional methods. Many new domains are using innovative techniques that are helping brands gain traction and acquire new customers. Fields such as digital marketing play a

25 Nov 2022 | 6 min read

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Top 3 Capabilities of Facebook Ad Targeting You Should Know

This is a Guest Blog by Anne Felicitas, from AdvertiseMint, a Facebook ad agency. This is the second of a four-part series by AdvertiseMint. The first one was about 12 New Facebook Products.

25 Nov 2022 | 7 min read

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The Super Six of Social Media Marketing Channels

Social media is dominating the marketing world with 2.8 billion global users. A majority of companies have adopted marketing strategies that include social media. They are benefiting from the ease of sending updates and reaching out to their target audience for very low costs. There are multiple social

25 Nov 2022 | 9 min read

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10 Most Popular Digital Marketing Types with Examples

As of January 2021, almost 4.66 billion population worldwide are active internet users. Most people rely on the internet to gather knowledge about a product or service, preferring an educated purcha

25 Nov 2022 | 6 min read

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Top 13 Books To Refer To For Digital Marketing

Digital marketing is one of the hottest buzzwords today. The digital marketing industry has changed dramatically over the years, and the internet is to thank for it. In fact, digital marketing is a must for modern brands. Every online advertising you see, every article you read, and every image you see on the internet is connected to the work of a digital marketer. As a marketing profess

25 Nov 2022 | 7 min read

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How to enhance digital marketing through memes?

What is Digital Marketing? A typical person spends an hour and a half on social media every day. Getting your audience’s attention on the Internet is a terrific approach to marketing your business. Digital marketing, or online marketing, promotes businesses using the Internet and other means of digital communication to engage with potential clients. As a marketing chan

25 Nov 2022 | 6 min read

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