- Blog Categories
- Software Development Projects and Ideas
- 12 Computer Science Project Ideas
- 28 Beginner Software Projects
- Top 10 Engineering Project Ideas
- Top 10 Easy Final Year Projects
- Top 10 Mini Projects for Engineers
- 25 Best Django Project Ideas
- Top 20 MERN Stack Project Ideas
- Top 12 Real Time Projects
- Top 6 Major CSE Projects
- 12 Robotics Projects for All Levels
- Java Programming Concepts
- Abstract Class in Java and Methods
- Constructor Overloading in Java
- StringBuffer vs StringBuilder
- Java Identifiers: Syntax & Examples
- Types of Variables in Java Explained
- Composition in Java: Examples
- Append in Java: Implementation
- Loose Coupling vs Tight Coupling
- Integrity Constraints in DBMS
- Different Types of Operators Explained
- Career and Interview Preparation in IT
- Top 14 IT Courses for Jobs
- Top 20 Highest Paying Languages
- 23 Top CS Interview Q&A
- Best IT Jobs without Coding
- Software Engineer Salary in India
- 44 Agile Methodology Interview Q&A
- 10 Software Engineering Challenges
- Top 15 Tech's Daily Life Impact
- 10 Best Backends for React
- Cloud Computing Reference Models
- Web Development and Security
- Find Installed NPM Version
- Install Specific NPM Package Version
- Make API Calls in Angular
- Install Bootstrap in Angular
- Use Axios in React: Guide
- StrictMode in React: Usage
- 75 Cyber Security Research Topics
- Top 7 Languages for Ethical Hacking
- Top 20 Docker Commands
- Advantages of OOP
- Data Science Projects and Applications
- 42 Python Project Ideas for Beginners
- 13 Data Science Project Ideas
- 13 Data Structure Project Ideas
- 12 Real-World Python Applications
- Python Banking Project
- Data Science Course Eligibility
- Association Rule Mining Overview
- Cluster Analysis in Data Mining
- Classification in Data Mining
- KDD Process in Data Mining
- Data Structures and Algorithms
- Binary Tree Types Explained
- Binary Search Algorithm
- Sorting in Data Structure
- Binary Tree in Data Structure
- Binary Tree vs Binary Search Tree
- Recursion in Data Structure
- Data Structure Search Methods: Explained
- Binary Tree Interview Q&A
- Linear vs Binary Search
- Priority Queue Overview
- Python Programming and Tools
- Top 30 Python Pattern Programs
- List vs Tuple
- Python Free Online Course
- Method Overriding in Python
- Top 21 Python Developer Skills
- Reverse a Number in Python
- Switch Case Functions in Python
- Info Retrieval System Overview
- Reverse a Number in Python
- Real-World Python Applications
- Data Science Careers and Comparisons
- Data Analyst Salary in India
- Data Scientist Salary in India
- Free Excel Certification Course
- Actuary Salary in India
- Data Analyst Interview Guide
- Pandas Interview Guide
- Tableau Filters Explained
- Data Mining Techniques Overview
- Data Analytics Lifecycle Phases
- Data Science Vs Analytics Comparison
- Artificial Intelligence and Machine Learning Projects
- Exciting IoT Project Ideas
- 16 Exciting AI Project Ideas
- 45+ Interesting ML Project Ideas
- Exciting Deep Learning Projects
- 12 Intriguing Linear Regression Projects
- 13 Neural Network Projects
- 5 Exciting Image Processing Projects
- Top 8 Thrilling AWS Projects
- 12 Engaging AI Projects in Python
- NLP Projects for Beginners
- Concepts and Algorithms in AIML
- Basic CNN Architecture Explained
- 6 Types of Regression Models
- Data Preprocessing Steps
- Bagging vs Boosting in ML
- Multinomial Naive Bayes Overview
- Gini Index for Decision Trees
- Bayesian Network Example
- Bayes Theorem Guide
- Top 10 Dimensionality Reduction Techniques
- Neural Network Step-by-Step Guide
- Technical Guides and Comparisons
- Make a Chatbot in Python
- Compute Square Roots in Python
- Permutation vs Combination
- Image Segmentation Techniques
- Generative AI vs Traditional AI
- AI vs Human Intelligence
- Random Forest vs Decision Tree
- Neural Network Overview
- Perceptron Learning Algorithm
- Selection Sort Algorithm
- Career and Practical Applications in AIML
- AI Salary in India Overview
- Biological Neural Network Basics
- Top 10 AI Challenges
- Production System in AI
- Top 8 Raspberry Pi Alternatives
- Top 8 Open Source Projects
- 14 Raspberry Pi Project Ideas
- 15 MATLAB Project Ideas
- Top 10 Python NLP Libraries
- Naive Bayes Explained
- Digital Marketing Projects and Strategies
- 10 Best Digital Marketing Projects
- 17 Fun Social Media Projects
- Top 6 SEO Project Ideas
- Digital Marketing Case Studies
- Coca-Cola Marketing Strategy
- Nestle Marketing Strategy Analysis
- Zomato Marketing Strategy
- Monetize Instagram Guide
- Become a Successful Instagram Influencer
- 8 Best Lead Generation Techniques
- Digital Marketing Careers and Salaries
- Digital Marketing Salary in India
- Top 10 Highest Paying Marketing Jobs
- Highest Paying Digital Marketing Jobs
- SEO Salary in India
- Brand Manager Salary in India
- Content Writer Salary Guide
- Digital Marketing Executive Roles
- Career in Digital Marketing Guide
- Future of Digital Marketing
- MBA in Digital Marketing Overview
- Digital Marketing Techniques and Channels
- 9 Types of Digital Marketing Channels
- Top 10 Benefits of Marketing Branding
- 100 Best YouTube Channel Ideas
- YouTube Earnings in India
- 7 Reasons to Study Digital Marketing
- Top 10 Digital Marketing Objectives
- 10 Best Digital Marketing Blogs
- Top 5 Industries Using Digital Marketing
- Growth of Digital Marketing in India
- Top Career Options in Marketing
- Interview Preparation and Skills
- 73 Google Analytics Interview Q&A
- 56 Social Media Marketing Q&A
- 78 Google AdWords Interview Q&A
- Top 133 SEO Interview Q&A
- 27+ Digital Marketing Q&A
- Digital Marketing Free Course
- Top 9 Skills for PPC Analysts
- Movies with Successful Social Media Campaigns
- Marketing Communication Steps
- Top 10 Reasons to Be an Affiliate Marketer
- Career Options and Paths
- Top 25 Highest Paying Jobs India
- Top 25 Highest Paying Jobs World
- Top 10 Highest Paid Commerce Job
- Career Options After 12th Arts
- Top 7 Commerce Courses Without Maths
- Top 7 Career Options After PCB
- Best Career Options for Commerce
- Career Options After 12th CS
- Top 10 Career Options After 10th
- 8 Best Career Options After BA
- Projects and Academic Pursuits
- 17 Exciting Final Year Projects
- Top 12 Commerce Project Topics
- Top 13 BCA Project Ideas
- Career Options After 12th Science
- Top 15 CS Jobs in India
- 12 Best Career Options After M.Com
- 9 Best Career Options After B.Sc
- 7 Best Career Options After BCA
- 22 Best Career Options After MCA
- 16 Top Career Options After CE
- Courses and Certifications
- 10 Best Job-Oriented Courses
- Best Online Computer Courses
- Top 15 Trending Online Courses
- Top 19 High Salary Certificate Courses
- 21 Best Programming Courses for Jobs
- What is SGPA? Convert to CGPA
- GPA to Percentage Calculator
- Highest Salary Engineering Stream
- 15 Top Career Options After Engineering
- 6 Top Career Options After BBA
- Job Market and Interview Preparation
- Why Should You Be Hired: 5 Answers
- Top 10 Future Career Options
- Top 15 Highest Paid IT Jobs India
- 5 Common Guesstimate Interview Q&A
- Average CEO Salary: Top Paid CEOs
- Career Options in Political Science
- Top 15 Highest Paying Non-IT Jobs
- Cover Letter Examples for Jobs
- Top 5 Highest Paying Freelance Jobs
- Top 10 Highest Paying Companies India
- Career Options and Paths After MBA
- 20 Best Careers After B.Com
- Career Options After MBA Marketing
- Top 14 Careers After MBA In HR
- Top 10 Highest Paying HR Jobs India
- How to Become an Investment Banker
- Career Options After MBA - High Paying
- Scope of MBA in Operations Management
- Best MBA for Working Professionals India
- MBA After BA - Is It Right For You?
- Best Online MBA Courses India
- MBA Project Ideas and Topics
- 11 Exciting MBA HR Project Ideas
- Top 15 MBA Project Ideas
- 18 Exciting MBA Marketing Projects
- MBA Project Ideas: Consumer Behavior
- What is Brand Management?
- What is Holistic Marketing?
- What is Green Marketing?
- Intro to Organizational Behavior Model
- Tech Skills Every MBA Should Learn
- Most Demanding Short Term Courses MBA
- MBA Salary, Resume, and Skills
- MBA Salary in India
- HR Salary in India
- Investment Banker Salary India
- MBA Resume Samples
- Sample SOP for MBA
- Sample SOP for Internship
- 7 Ways MBA Helps Your Career
- Must-have Skills in Sales Career
- 8 Skills MBA Helps You Improve
- Top 20+ SAP FICO Interview Q&A
- MBA Specializations and Comparative Guides
- Why MBA After B.Tech? 5 Reasons
- How to Answer 'Why MBA After Engineering?'
- Why MBA in Finance
- MBA After BSc: 10 Reasons
- Which MBA Specialization to choose?
- Top 10 MBA Specializations
- MBA vs Masters: Which to Choose?
- Benefits of MBA After CA
- 5 Steps to Management Consultant
- 37 Must-Read HR Interview Q&A
- Fundamentals and Theories of Management
- What is Management? Objectives & Functions
- Nature and Scope of Management
- Decision Making in Management
- Management Process: Definition & Functions
- Importance of Management
- What are Motivation Theories?
- Tools of Financial Statement Analysis
- Negotiation Skills: Definition & Benefits
- Career Development in HRM
- Top 20 Must-Have HRM Policies
- Project and Supply Chain Management
- Top 20 Project Management Case Studies
- 10 Innovative Supply Chain Projects
- Latest Management Project Topics
- 10 Project Management Project Ideas
- 6 Types of Supply Chain Models
- Top 10 Advantages of SCM
- Top 10 Supply Chain Books
- What is Project Description?
- Top 10 Project Management Companies
- Best Project Management Courses Online
- Salaries and Career Paths in Management
- Project Manager Salary in India
- Average Product Manager Salary India
- Supply Chain Management Salary India
- Salary After BBA in India
- PGDM Salary in India
- Top 7 Career Options in Management
- CSPO Certification Cost
- Why Choose Product Management?
- Product Management in Pharma
- Product Design in Operations Management
- Industry-Specific Management and Case Studies
- Amazon Business Case Study
- Service Delivery Manager Job
- Product Management Examples
- Product Management in Automobiles
- Product Management in Banking
- Sample SOP for Business Management
- Video Game Design Components
- Top 5 Business Courses India
- Free Management Online Course
- SCM Interview Q&A
- Fundamentals and Types of Law
- Acceptance in Contract Law
- Offer in Contract Law
- 9 Types of Evidence
- Types of Law in India
- Introduction to Contract Law
- Negotiable Instrument Act
- Corporate Tax Basics
- Intellectual Property Law
- Workmen Compensation Explained
- Lawyer vs Advocate Difference
- Law Education and Courses
- LLM Subjects & Syllabus
- Corporate Law Subjects
- LLM Course Duration
- Top 10 Online LLM Courses
- Online LLM Degree
- Step-by-Step Guide to Studying Law
- Top 5 Law Books to Read
- Why Legal Studies?
- Pursuing a Career in Law
- How to Become Lawyer in India
- Career Options and Salaries in Law
- Career Options in Law India
- Corporate Lawyer Salary India
- How To Become a Corporate Lawyer
- Career in Law: Starting, Salary
- Career Opportunities: Corporate Law
- Business Lawyer: Role & Salary Info
- Average Lawyer Salary India
- Top Career Options for Lawyers
- Types of Lawyers in India
- Steps to Become SC Lawyer in India
- Tutorials
- C Tutorials
- Recursion in C: Fibonacci Series
- Checking String Palindromes in C
- Prime Number Program in C
- Implementing Square Root in C
- Matrix Multiplication in C
- Understanding Double Data Type
- Factorial of a Number in C
- Structure of a C Program
- Building a Calculator Program in C
- Compiling C Programs on Linux
- Java Tutorials
- Handling String Input in Java
- Determining Even and Odd Numbers
- Prime Number Checker
- Sorting a String
- User-Defined Exceptions
- Understanding the Thread Life Cycle
- Swapping Two Numbers
- Using Final Classes
- Area of a Triangle
- Skills
- Software Engineering
- JavaScript
- Data Structure
- React.js
- Core Java
- Node.js
- Blockchain
- SQL
- Full stack development
- Devops
- NFT
- BigData
- Cyber Security
- Cloud Computing
- Database Design with MySQL
- Cryptocurrency
- Python
- Digital Marketings
- Advertising
- Influencer Marketing
- Search Engine Optimization
- Performance Marketing
- Search Engine Marketing
- Email Marketing
- Content Marketing
- Social Media Marketing
- Display Advertising
- Marketing Analytics
- Web Analytics
- Affiliate Marketing
- MBA
- MBA in Finance
- MBA in HR
- MBA in Marketing
- MBA in Business Analytics
- MBA in Operations Management
- MBA in International Business
- MBA in Information Technology
- MBA in Healthcare Management
- MBA In General Management
- MBA in Agriculture
- MBA in Supply Chain Management
- MBA in Entrepreneurship
- MBA in Project Management
- Management Program
- Consumer Behaviour
- Supply Chain Management
- Financial Analytics
- Introduction to Fintech
- Introduction to HR Analytics
- Fundamentals of Communication
- Art of Effective Communication
- Introduction to Research Methodology
- Mastering Sales Technique
- Business Communication
- Fundamentals of Journalism
- Economics Masterclass
- Free Courses
Top 10 Highest Paying Digital Marketing Jobs in India [A Complete Report]
Updated on 04 March, 2024
906.36K+ views
• 17 min read
Table of Contents
- What is Digital Marketing?
- Highest Paying Digital Marketing Jobs in India
- How to get a digital marketing job that pays high?
- Top Skills and Industries
- How to Make Sure Your Skills Are Advanced?
- Best companies for digital marketing jobs in India
- The Future of Digital Marketing in India
- Snapshot of the current digital marketing landscape
- Conclusion
Digital marketing is almost a necessity in today’s connected marketplace. It is also one of the most lucrative careers out there. According to a 2018 IMAI report, online advertising in India was set to grow 30% year-on-year.
When aspiring for the best digital marketing jobs in India, it’s crucial to consider that the salary package is just one aspect. Career growth, job security, and reputation also play pivotal roles in shaping an appealing career.
Given the government’s ‘Digital India’ initiative and the continuous expansion of startups, the digital marketing ecosystem is poised for another significant upswing. In our comprehensive report, we’ve meticulously curated the top 10 highest paying digital marketing jobs in India. This list is continually updated to cater to professionals at all levels, whether you’re just starting or in the middle of your career. It serves as a valuable resource to help you chart your career path in this dynamic field.
What is Digital Marketing?
According to Gartner, a global research and advisory firm, digital marketing involves applying a set of techniques, technologies, and information for the following purposes:
- Creating new products and services
- Entering new markets
- Creating processes to engage with people (including influencers and buyers) dynamically
- Targeting, acquiring and retaining customers
Therefore, digital marketers perform a range of functions in an organization. And in today’s job market, the type of job positions available are equally rewarding as they are diverse. Now, let us describe what these different career options entail. We have also mentioned the starting salaries and average remuneration (as estimated by the top job search sites like AmbitionBox, Indeed, PayScale, and Glassdoor) for all the job titles. If you want to know about the highest paying digital marketing jobs, this article may help you.
So, here’s a look at the highest paying jobs in digital marketing.
Highest Paying Digital Marketing Jobs in India
Digital marketing is one of the most in-demand fields amongst the youth. Here are some types of jobs in digital marketing that will help you grow your business –
1. Digital Media Managers
This marketing role is concerned with designing multi-channel campaigns to raise awareness about and driving the adoption of a brand, product, or service. Digital media managers are also responsible for deciding the brand’s digital strategy and messaging.
First, they assess the business in terms of its paid, owned, and earned media strengths. Then, they utilize multiple channels like pay-per-click ads, Google display ads, website/blog, social media presence, online reviews, etc. Every one of these avenues brings unique capabilities to the table, such as brand awareness, customer preference, and trust.
If we look at the specifics, digital media management primarily aims at the twin goals of customer acquisition and lead generation. If you want to climb the corporate ladder, check out our digital marketing courses to upskill yourself. This field requires people with an analytical mind who can benchmark performance and forecast results in keeping with the nuances of consumer behavior.
Average Digital Media Manager Annual Salary: ₹ 6.6 Lakhs
Digital Media Managers Salary Based on Location:
City | Salary |
Bangalore | ₹ 9.0 Lakhs |
Pune | ₹ 4.3 Lakhs |
Mumbai | ₹ 7.5 Lakhs |
Hyderabad | ₹ 5.4 Lakhs |
New Delhi | ₹ 7.0 Lakhs |
Gurgaon | ₹ 8.9 Lakhs |
Chennai | ₹ 6.0 Lakhs |
Digital Media Managers Salary Based on Experience:
Experience | Salary |
2 Year | ₹ 4.0 Lakhs |
3 Year | ₹ 4.2 Lakhs |
5 Year | ₹ 6.0 Lakhs |
6 Year | ₹ 8.5 Lakhs |
Digital Media Managers Salary Based on Industry:
Industry | Salary |
IT Services & Consulting | ₹ 15.0 Lakhs |
Advertising | ₹ 9.0 Lakhs |
Internet | ₹ 8.5 Lakhs |
Education | ₹ 6.5 Lakhs |
Media & Entertainment | ₹ 7.2 Lakhs |
2. Pay-Per-Click Managers
These marketing professionals enhance PPC campaigns using budgeting, keyword selection, copy improvement, comprehensive search strategies, etc. PPC managers are expected to handle various ad types, such as Google Display, Bing ads, and other paid search engine advertising.
All in all, they implement strategies for their clients and support initiatives that contribute to achieving the intended goals. The demand for PPC managers and the salary making it one of the highest paying digital marketing jobs in India.
Average Pay-Per-Click Managers Annual Salary: ₹ 11.2 Lakhs
PPC Manager Salary Based on Location:
City | Salary |
Bangalore | ₹ 9.1 Lakhs |
Pune | ₹ 14.3 Lakhs |
Mumbai | ₹ 10.7 Lakhs |
Hyderabad | ₹ 12.0 Lakhs |
New Delhi | ₹ 8.8 Lakhs |
Noida | ₹ 8.3 Lakhs |
Chennai | ₹ 13.5 Lakhs |
PPC Manager Salary Based on Experience:
Experience | Salary |
5 Year | ₹ 5.8 Lakhs |
6 Year | ₹ 7.7 Lakhs |
8 Year | ₹ 8.0 Lakhs |
10 Year | ₹ 8.4 Lakhs |
11 Year | ₹ 9.4 Lakhs |
PPC Manager Salary Based on Industry:
Industry | Salary |
Fashion | ₹ 9.3 Lakhs |
Manufacturing | ₹ 13.3 Lakhs |
Auto components | ₹ 11.4 Lakhs |
Automobile | ₹ 15.8 Lakhs |
Engineering | ₹ 9.3 Lakhs |
3. SEM/SEO Specialists
Search Engine Marketing (SEM) involves techniques like search engine optimization or SEO, pay-per-click, and paid advertising. As an SEM specialist, you would be tasked with ensuring that when your target prospects look for a particular thing online, they see your organization in the top results. The excessive & growing demand makes SEM/SEO specialists, land on one of the highest salary digital marketing jobs in India
You would also manage online campaigns and update the websites to drive search results (for example, blogs and RSS feeds) to establish a viable business case for SEM expenditure. It has always been one of the best digital marketing jobs in India, and dealing with money – yours and others – is the stuff of dreams.
Average SEM/SEO Specialists Annual Salary: ₹4.8 Lakhs
SEO Specialist Salary Based on Location:
City | Salary |
Bangalore | ₹4.8 Lakhs |
Pune | ₹4.2 Lakhs |
Mumbai | ₹4.5 Lakhs |
Hyderabad | ₹5.0 Lakhs |
New Delhi | ₹4.4 Lakhs |
Noida | ₹5.1 Lakhs |
Gurgaon | ₹4.7 Lakhs |
SEO Specialist Salary Based on Experience:
Experience | Salary |
1 Year | ₹3.3 Lakhs |
2 Year | ₹3.4 Lakhs |
3 Year | ₹4.1 Lakhs |
4 Year | ₹4.9 Lakhs |
5 Year | ₹5.6 Lakhs |
SEO Specialist Salary Based on Industry:
Industry | Salary |
IT Services & Consulting | ₹4.4 Lakhs |
Financial Services | ₹4.7 Lakhs |
Real Estate | ₹6.1 Lakhs |
Legal | ₹4 Lakhs |
Engineering & Construction | ₹5.6 Lakhs |
4. Content Strategists
As one of the highest paying digital marketing jobs, In an increasingly digital world, the issues of unnecessary clutter and short attention spans also hamstring the marketing efforts. Today’s consumers spend a lot of time online, but they are too busy and spoilt for options. So, a well-thought-out content strategy can prove to be a valuable asset. Hence, it is not surprising that such roles are among the highest paying jobs in digital marketing.
Several organizations, which are serious about tailoring their strategic objectives to match the customer needs, hire content strategists for the job. It is the duty of these to attain the much-needed brand visibility and reach and find that intrinsic link between content and SEO. Here are a few tasks that they perform for the companies:
- Conducting content audits
- Creating style guides
- Populating event calendars
- Curating high-quality content
- Developing a compelling copy for the brand
To undertake the above responsibilities, content strategists need to be innovative, systematic, and well-organized. They should be able to identify relevant topics for content generation and then execute the plans to engage the target audience.
Average Content Strategists Salary Based on Annual Salary: ₹7.6 Lakhs
Content Strategist Salary Based on Location:
City | Salary |
Bangalore | ₹7.5 Lakhs |
Pune | ₹7.1 Lakhs |
Mumbai | ₹8 Lakhs |
Hyderabad | ₹7.7 Lakhs |
New Delhi | ₹7.7 Lakhs |
Gurgaon | ₹7.7 Lakhs |
Chennai | ₹6.1 Lakhs |
Content Strategist Salary Based on Experience:
Experience | Salary |
1 Year | ₹4.6 Lakhs |
2 Year | ₹5.1 Lakhs |
3 Year | ₹6.2 Lakhs |
4 Year | ₹6.8 Lakhs |
5 Year | ₹8.2 Lakhs |
Content Strategist Salary Based on Industry:
Industry | Salary |
IT Services & Consulting | ₹9.0 Lakhs |
Software Product | ₹10.4 Lakhs |
Internet | ₹8.5 Lakhs |
EdTech | ₹8.0 Lakhs |
Financial Services | ₹7.1 Lakhs |
5. E-Commerce Specialist
One of the highest paying digital marketing jobs worldwide, E-commerce has emerged as a cost-effective solution for retailers over the last few years. Since there is no requirement for physical space, a significant portion of the overheads can be saved.
Most big brands use the omnichannel approach, where traditional marketing efforts are supplemented with an e-commerce presence. But in the face of COVID-19, all businesses have had to rethink their approach. It is one of the highest paying digital marketing jobs in the market today. The excessive & growing demand makes e-commerce specialist land on one of the highest salary ecommerce specialist jobs in India
E-commerce specialists are adept at optimizing product pages with proper descriptions and button placements. With this, they improve the customer experience and increase conversions. They also collaborate with cross-functional teams (sales and marketing) to set lead generation and sales targets.
Average E-Commerce Specialist Annual salary: ₹4.5 Lakhs
E-Commerce Specialist Salary Based on Location:
City | Salary |
Bangalore | ₹4.5 Lakhs |
Pune | ₹1.8 Lakh |
Mumbai | ₹4.2 Lakhs |
Hyderabad | ₹2.9 Lakhs |
New Delhi | ₹3.9 Lakhs |
Noida | ₹5.9 Lakhs |
Chennai | ₹3.2 Lakhs |
E-Commerce Specialist Salary Based on Experience:
Experience | Salary |
1 Year | ₹3.7 Lakhs |
3 Year | ₹3.8 Lakhs |
4 Year | ₹4.5 Lakhs |
5 Year | ₹5.3 Lakhs |
6 Year | ₹5.7 Lakhs |
E-Commerce Specialist Salary Based on Industry:
Industry | Salary |
IT Services & Consulting | ₹2.4 Lakhs |
Software Product | ₹3.1 Lakhs |
Internet | ₹3.3 Lakhs |
Marketing & Advertising | ₹8.4 Lakhs |
Financial Services | ₹3.9 Lakhs |
6. Brand Marketing Expert
With the growing online presence of both consumers and businesses, it is becoming increasingly important to invest time and money in digital brand building. Companies can no longer escape unsatisfactory product reviews and poor customer service. Moreover, digital media provide tremendous opportunities for storytelling and engagement. An organization’s narrative (on its website and social media platforms) speaks to its targets about its values.
Thus, it is the job of brand marketing professionals to utilize their creativity to stimulate the emotions of your target pupils and influence them to make a purchase. To perform these duties, they must possess an eye for detail, along with excellent communication skills. A powerful brand that can persuade and gain your prospects’ trust is one that aligns with the overall vision and business strategy.
Average Brand Marketing Expert Annual salary: ₹8.5 Lakhs
7. Social Media Marketers
Social media marketing is all about designing strategies to promote brands and implementing campaigns to boost audience engagement on social networking platforms. Nowadays, businesses prefer to hire individuals who specialize in managing such online efforts. If the brand does well on social media, it can pace up the website traffic. Email marketers are another type of content marketers who assist in similar activities of promotion and lead generation. In addition to being one of the highest paying digital marketing jobs in India, it is also a fast-paced one.
In high-growth companies, you can advance to higher seniority levels, starting from posts like social media or email marketers. One such role is that of the Communications Manager, one of the highest paying jobs in digital marketing.
Average Social Media Marketers Annual salary: ₹2.8 Lakhs
Social Media Marketers Salary Based on Location:
City | Salary |
Bangalore | ₹3.2 Lakhs |
Pune | ₹2.0 Lakhs |
Mumbai | ₹2.8 Lakhs |
Hyderabad | ₹3.0 Lakhs |
New Delhi | ₹2.8 Lakhs |
Gurgaon | ₹3.0 Lakhs |
Chennai | ₹2.5 Lakhs |
Social Media Marketers Salary Based on Experience:
Experience | Salary |
1 Year | ₹2.4 Lakhs |
2 Year | ₹3.0 Lakhs |
3 Year | ₹3.0 Lakhs |
4 Year | ₹3.6 Lakhs |
5 Year | ₹3.6 Lakhs |
Social Media Marketers Salary Based on Industry:
Industry | Salary |
IT Services & Consulting | ₹3.2 Lakhs |
Software Product | ₹4.7 Lakhs |
Internet | ₹3.2 Lakhs |
EdTech | ₹3.0 Lakhs |
Financial Services | ₹2.7 Lakhs |
Best Digital Marketing Courses Online
8. Digital Project Managers
As the title suggests, these individuals pull an entire project together, taking it from the initial concept to execution. Digital marketing managers of IT companies and project managers/team leaders of marketing agencies enjoy a competitive compensation package in India. Typically, candidates with a postgraduate degree and relevant professional experience are hired for this senior position. The excessive & growing demand makes digital product managers land on one of the highest salary digital marketing jobs in India
As a digital project manager, you would be expected to demonstrate effective communication and time-management skills. You would be responsible for setting goals, timelines, and milestones for various projects. So, having sufficient working knowledge of software like Trello, Basecamp, Asana, etc. would be necessary. These tools enable project managers to centralize all communications and keep track of tasks. Besides, you would need to build a sound understanding of methodologies like SCRUM and Waterfall.
Average Digital Project Manager Annual salary: ₹14.4 Lakhs
Digital Project Manager Salary Based on Location:
City | Salary |
Bangalore | ₹ 10.8 Lakhs |
Pune | ₹ 14.3 Lakhs |
Mumbai | ₹ 13.4 Lakhs |
Hyderabad | ₹ 18.8 Lakhs |
New Delhi | ₹ 7.0 Lakhs |
Noida | ₹ 9.6 Lakhs |
Chennai | ₹ 13.2 Lakhs |
Digital Project Manager Salary Based on Experience:
Experience | Salary |
5 Year | ₹ 11.3 Lakhs |
6 Year | ₹ 13.6 Lakhs |
8 Year | ₹ 14.7 Lakhs |
10 Year | ₹ 16.9 Lakhs |
11 Year | ₹ 27.3 Lakhs |
Digital Project Manager Salary Based on Industry:
Industry | Salary |
IT Services & Consulting | ₹ 14.5 Lakhs |
Software Product | ₹ 13.6 Lakhs |
Management Consulting | ₹ 13 Lakhs |
Analytics | ₹ 13.6 Lakhs |
Financial Services | ₹ 9.5 Lakhs |
9. Marketing Analysts
Marketing analysts use analytics tools and report various market metrics to facilitate the success of organic and paid campaigns. Market research and analysis lies at the heart of their work in any organization. It has always been one of the best digital marketing jobs in India, and dealing with money – yours and others – is the stuff of dreams. Strong quantitative skills, statistical prowess, and data visualization experience are a must for them. We have summarized some of their job specifications below.
- Design and conduct in-market tests (also, interpret their results)
- Generate strategies for data tracking
- Organize performance-related data from different sources (social media, web analytics, paid media, etc.)
- Identify opportunities for marketing optimizations and give recommendations
Average Marketing Analyst Annual salary: ₹9.2 Lakhs
Marketing Analysts Salary Based on Location:
Source | Salary |
Bangalore | ₹ 10.1 Lakhs |
Pune | ₹ 9.3 Lakhs |
Mumbai | ₹ 10.1 Lakhs |
Hyderabad | ₹ 10.6 Lakhs |
New Delhi | ₹ 10.3 Lakhs |
Gurgaon | ₹ 10.4 Lakhs |
Chennai | ₹ 8.4 Lakhs |
Marketing Analysts Salary Based on Experience:
Experience | Salary |
1 Year | ₹6.4 Lakhs |
2 Year | ₹7.1 Lakhs |
3 Year | ₹7.3 Lakhs |
4 Year | ₹8.1 Lakhs |
5 Year | ₹8.5 Lakhs |
Marketing Analysts Salary Based on Industry:
Industry | Salary |
IT Services & Consulting | ₹ 8.3 Lakhs |
Software Product | ₹ 8.7 Lakhs |
Internet | ₹ 8.3 Lakhs |
Analytics | ₹ 8.0 Lakhs |
Management | ₹ 8.8 Lakhs |
In-demand Digital Marketing Skills
10. Visual Designers
The visual appeal of your site and digital brand plays a significant role in attracting customers. The excessive & growing demand makes visual designers land on one of the highest salary digital marketing jobs in India. Businesses need experienced visual designers who are fluent with Adobe products and have basic web development proficiency. Now, let us look at their job responsibilities:
- Create brand experiences across several consumer touchpoints
- Execute design projects, taking them from research/sketch phase to the high-pixel visual deliverables
- Work with other teams to align business objectives with the proposed creative solutions
- Design digital materials like landing pages, email banners, presentations, reports, ad creatives, etc.
Generally, visual designers and UX/UI developers create an online portfolio to showcase their proactive brand storytelling capabilities. With adequate experience, they can become creative directors, again one of the highest paying jobs in digital marketing.
Average Visual Designer Annual Salary: ₹7.2 Lakhs
Visual Designers Salary Based on Location:
City | Salary |
Bangalore | ₹ 7.5 Lakhs |
Pune | ₹ 7.5 Lakhs |
Mumbai | ₹8.1 Lakhs |
Hyderabad | ₹7.3 Lakhs |
New Delhi | ₹6.6 Lakhs |
Gurgaon | ₹8.2 Lakhs |
Chennai | ₹6.9 Lakhs |
Visual Designers Salary Based on Experience:
Experience | Salary |
1 Year | ₹6.2 Lakhs |
2 Year | ₹5.2 Lakhs |
3 Year | ₹6.1 Lakhs |
4 Year | ₹6.6 Lakhs |
5 Year | ₹7.5 Lakhs |
Visual Designers Salary Based on Industry:
Industry | Salary |
IT Services & Consulting | ₹7.5 Lakhs |
Software Product | ₹ 7.5 Lakhs |
Internet | ₹7.3 Lakhs |
EdTech | ₹5.9 Lakhs |
Management Consulting | ₹7.9 Lakhs |
How to get a digital marketing job that pays high?
The desire for up-and-coming digital marketers is gradually increasing in India today, so much so, that it has become one of the highest paying jobs in the country. With an increase in demand, the number of people opting for this career option in hopes of getting into the top companies hiring digital marketing in India is also increasing. With so many people in the field, it is important for people to stand out amongst their competition and land their dream job. The market may be flooded with talented digital marketing professionals competing for different types of jobs in digital marketing, however, here are some tips that will help you stay ahead in the game –
- To master digital marketing, you should first learn and develop the skills you intend to master. Candidates’ most valuable asset is their depth of knowledge.
- Invest time in strengthening your managerial skills. Candidates with great coordination skills, teamwork skills, and clear communication skills are often offered high-paying jobs. Taking on-the-spot decisions is extremely common in digital marketing jobs, so having a presence of mind is essential. You may also be asked questions from different genres in a digital marketing skills assessment test.
- To work in any company as a digital marketing professional, you must have smooth software skills.
- Discover the job openings at your dream companies, and then apply for them. In order to get noticed among the many applications they receive for digital marketing jobs, make your job application emails creative.
- Build connections with others in similar fields on LinkedIn and develop a strong digital presence. Additionally, employers can view your work through a personal website to determine whether your skills match their requirements and if they fit with their company.
These tips can help you get a well-payed job in the industry even if you are a fresher.
Digital Marketing Free courses to Learn
Top Skills and Industries
Some skill sets are standard across all digital marketing jobs. These include consistency, time management, attention to detail, leadership, and innovation. More specifically, aspiring digital marketing professionals should try to fine-tune their capabilities in:
- Search engine: Google Keyword Planner, Google Trends, Google Adwords, SEMrush, Google Webmaster Tools
- Content marketing: Grammarly, Buzzsumo, HubSpot, Copyscape
- Social media: Facebook, Instagram, Twitter, Hootsuite, Buffer, Sprout Social
- Email marketing: MailChimp, PutsMail, Aweber
- Web development: MySQL, HTML, Google Analytics, SEO
- Web analytics: Adobe SiteCatalyst, Optimizely, Crazy Egg, Moz, Clicky
Advertising, IT Services, Software, and Education Management are the leading industries that recruit digital marketing talent in India. Major Indian cities like Delhi, Mumbai, and Bengaluru are the hubs for digital marketing recruitment. The remuneration offered to candidates varies based on the job location.
How to Make Sure Your Skills Are Advanced?
There are skills that you will require as a digital marketing professional. Here are some ways in which you can boost your skills –
- Stay up to date with the latest trends
Technology is something that keeps on evolving. At any given point in time, they can be new digital marketing trends that are taking over and can help your business grow. Digital marketing professionals, you must make sure that you are aware of all the developments made in this field. Apart from this, you must also develop a better understanding of the latest strategies.
- Boost the skills you already have
In the corporate field, every digital marketing professional must have soft skills and hard skills. The soft skills include creativity and the power to influence, while hard skills include the ability to make a profit on the marketing investments made by clients. You must have the confidence to present these skills to your clients and win their trust.
- Practical skills
You may have mastered these skills, but the main taks is to implement them in real life and get some good results. The best way to do that is to keep learning via a mentor or seniors. Work on brands with professionals who are already acing in this field.
Best companies for digital marketing jobs in India
The best companies for digital marketing jobs in India offer a lot more lucrative opportunities to candidates than the growing brand names in the market. Here is a list of some of the top companies hiring digital marketing in India –
- Accenture
- Amazon
- Fuel Online
- Lounge Lizard
- Brolik
- WEBITMD
- WebFX
- Conklin Media
- Silverback Strategies
- Thrive Internet Marketing
The Future of Digital Marketing in India
The scope for digital marketing is limitless in the current global context. So, it is no surprise that the highest paying digital marketing jobs in India show inclination towards individuals who continuously update their skill sets. Your critical thinking abilities, married with awareness about the latest market trends, can set you apart from the crowd.
India is an emerging economy with an internet user base of 560 million people. Digitization enables brands to meet the customers where they are, i.e., on places like social media platforms. Facebook, Twitter, Instagram, and even YouTube, are contributing to impressive business growth in both small and big markets. With this perspective, let us see what the future scope of digital marketing in India is.
- The total number of internet users would reach 666 million by 2023 (Source: Statistica Digital Market Outlook)
- Compared to most countries in Europe and Latin America, India’s approach to digital marketing is seemingly progressive. Several mature brands have reported better results from going online (Source: Google-BCG study)
- The Indian internet marketing industry would be worth USD 160 billion by 2025 (Source: Goldman Sachs)
- Digital marketing spending by companies would rise to Rs 25000 crore by 2021, resulting in the creation of lakhs of jobs in the sector (Source: Dentsu Aegis Network).
- E-commerce market would be valued at USD 98.4 billion by 2023 (Source: Global Data)
- Digital marketing jobs secure a place among the 15 leading career options in India (Source: LinkedIn)
- Finding talent is a bottleneck for many businesses, and there is a shortage of people who fully understand the intricacies of digital marketing (Source: Kstart & Yourstory report)
The above points illustrate the business relevance of leveraging digital media in today’s technology-led environment. However, it remains to be seen whether the pandemic would force traditionalists to finally venture into the online space and try out new avenues to reach the target audience.
upGrad’s Exclusive Digital Marketing Webinar for you –
Webinar with Q&A Session on Digital Marketing
Snapshot of the current digital marketing landscape
Dr. Philip Kotler, who is regarded as the father of modern marketing, defines marketing as an exchange process that satisfies the needs and wants of customers. The sustainability of this process depends on the strategies adopted in the face of changing business environments. In the current pandemic situation, this very fact has come to the fore once again. Most of the efforts regarding need identification, product development, customer reach, and retention with loyalty have had to move online. So, the scope of digital marketing is only going to expand.
These are the top 10 highest paying digital marketing jobs in India. Digital marketing is shaping the industry as we know it. In this article, we described the responsibilities and salary range of some of the highest paying jobs in digital marketing
With the above information, we observe that the career options in digital marketing are diverse, ranging from copywriter to social media manager to e-commerce specialist to analytics expert to creative director. Moreover, such digital marketing positions come with an average compensation of Rs 8 lakh a year. If you want to go for a career in this field, you can choose from the following paths:
- Start with an undergraduate degree with any specialization and earn an online certification in digital marketing. Keep updating your skills with free subscriptions to online resources and create a blog/website to land an internship or an entry-level job
- Complete your graduation, followed by a specialized postgraduate degree in digital marketing and communication. Then, capitalize on your internship projects/network/industry exposure to secure a job in your chosen domain
Being aware of the highest paying digital marketing jobs would help you in fine-tuning your preparation strategy. It would be best to pay attention to the skill requirements and keep track of the major recruiters in your preferred field. So, spot your area of interest and climb the professional ladder!
If you wish to explore and become an expert in Digital Marketing, check out MICA and upGrad’s Advanced Certificate in Digital Marketing & Communication. Become an expert in social media marketing, content marketing, branding, marketing analysis and PR.
Conclusion
To wrap up, I want to emphasize that the digital marketing field in India is teeming with opportunities, providing exceptionally well-paying career options for individuals possessing the requisite skills and expertise. Our exhaustive report has meticulously outlined the top 10 highest paying digital marketing jobs in India, underscoring the robust demand for professionals specializing in SEO, content marketing, and data analytics.
As businesses increasingly pivot toward digital strategies, these roles have become indispensable in driving growth and revenue. Opting for a career in digital marketing not only promises substantial financial rewards but also offers a path to professional fulfillment. It stands as an enticing and promising choice for those who aspire to a prosperous and dynamic career trajectory in the Indian job market.
Popular Digital Marketing Blogs
Frequently Asked Questions (FAQs)
1. What is the best field in digital marketing?
The digital domain is expansive and is constantly evolving. Therefore, it will be hard to point towards a specific area within digital marketing and demarcate it as the best. Those who are seriously interested in pursuing a career in this space must have a clear understanding of what really attracts them to this field and if they have the skills and capabilities to match the demands of the role.
That said, some of the digital marketing verticals that draw in people include SEO and SEM, Email Marketing, Social Media Marketing, Content Creation, Data Analytics, Bot Development, Graphic Design, Website Development and more. Being passionate about any one of these fields within digital marketing will help you to decide the niche that you should pursue as a profession in the long run.
2. Do digital marketers have a promising future?
Businesses are slowly moving away from conventional marketing towards digital. The primary reasons for this are the cost effectiveness of the platform and the availability of trackable metrics, data and insights. Needless to say, the demand for specialists in the field of digital marketing is only skyrocketing across the globe. The scale is heavily tilted towards the demand and not enough skilled professionals to fill in the gap.
That said, if you are indeed considering breaking into this field, then you may consider developing these niche skills in digital marketing that can lead to a promising and prosperous future.
1. Mobile digital strategy and planning
2. Marketing automation with data analytics and reporting
3. Social media research and insights
4. Website design and optimization
5. Content marketing and search engine optimization
5. User experience and user interface design
3. Is digital marketing a good career choice?
The last decade has witnessed an upsurge in demand for trained and certified digital marketing professionals as a result of internet penetration to every corner of the globe. Every business today looks to establish some online presence that they can scale in the future. Plus, you have several brands which are simply conducting their business through online channels.
A career in digital marketing gives traditional marketers the option to upgrade and diversify their skill sets. It also gives them the opportunity to be creative and experiment with campaigns and communication on a frequent basis.
Simply put, digital marketing is a great career option because:
1. It allows individuals from different educational backgrounds and careers to start afresh
2. The space is constantly evolving thus creating a demand for trained professionals
3. Demand is greater than the supply of professionals
With a rise in the demand for digital marketing, trained and experienced professionals in this space have also become quite sought after. Hence, it is understandable that the average pay packages for digital marketing professionals have skyrocketed in the last 5 years.
RELATED PROGRAMS