How To Do Email Marketing [Complete Tutorial – Part 1]
Updated on Mar 12, 2025 | 9 min read | 5.8k views
Share:
For working professionals
For fresh graduates
More
Updated on Mar 12, 2025 | 9 min read | 5.8k views
Share:
Table of Contents
Email marketing remains one of the most effective digital marketing strategies for generating leads and driving sales. Knowing how to do email marketing the right way can help businesses nurture leads, build strong customer relationships, and convert prospects into loyal buyers. In this complete tutorial, we’ll guide you through the essentials of email marketing, from strategy to execution, to ensure your campaigns deliver maximum results.
First, let discuss what is email marketing?
Email marketing is one of the strategies for communicating with prospects and customers through email. The intention of email marketing is to convert subscribers to consumers and retaining consumers for a long time.
Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.
It can be easily spam if you consider only the sales in mind. That way, you can quickly lose your subscribers and can get blacklisted by email service providers. Don’t use email marketing just to pitch your new products and services. Use email marketing as a channel to communicate with your subscribers, to educate them, to connect with them.
How To Do Email Marketing effectively in today's digital landscape is crucial, even though it's one of the oldest marketing techniques. While it may not seem as visually engaging as social media, email marketing continues to deliver unmatched results.
Companies still believe in email marketing because it works. Simple.
According to Hubspot, email is the preferred communication channel for 86% users.
Email converts better than any other channel. According to a study by Campaign Monitor, email marketing has an ROI of 4400%. Email is 40x more effective than Facebook and Twitter combined. Shoppers spend 138% more when marketed through email, as compared to those who do not receive email offers.
According to Emarsys, 81 percent of businesses comment that email marketing drives customer acquisition and helps them retain 80% of their customers.
Email marketing is affordable. Even small companies can afford email marketing and it is not only restricted to big or medium size companies.
It can be personal compared to the other type of communications. You can personalize the email in a way that users can find it very relevant and relatable. You can personalized based on their buying patterns and preferences.
It also helps you to collect information in the form of feedbacks and surveys.
Not just for leads, it will help your traffic generation campaign. I, personally, love Quora digest emails for traffic generation. The selected questions are very personalized based on my previous searches and my feed and I wait everyday for the emails to reach my inbox.
With the help of categorization, you can easily send timely emails to the right people.
Not everyone checks their every social media account everyday but they do check on their inbox. Most people find social media ads annoying but not most of them feel the same about email marketing.
And, there are 3.8 Billion email users in the world. The window is too big to ignore.
With other social channels, you are at the mercy of their algorithms to show your ads to users. However, with how to do email marketing effectively, you have direct access to your audience. You can decide when to contact users and how frequently. You also have full control over growing your database, removing unfit leads, and adjusting your strategy in real time.
If you are a beginner in digital marketing and want to gain expertise, check out our digital marketing courses from top universities to master how to do email marketing and other essential strategies.
Read: Email Marketing Techniques You Should Follow
Creating your email list is crucial. The bigger the database, the better reach. How do you collect users email addresses? What are all the effective ways?
Opt in email marketing is a process of getting users to sign up for your list by offering something exciting. You can set this form anywhere in your website. To make it perform better, find where most of your users browse in your website, and implement the opt-in form.
Exit pop-up is one of the methods websites use to put their opt-in form to compel users to signup by providing attractive offers.
You can also implement this in your about us page, your header or footer section, your opt-in page, home page, etc. You need to experiment in various places and have to find where it’s working well for your website. It is not one size fit for all. You can A/B test your opt-ins to understand better about the performance.
Now you know the list of places you can implement your opt in form but how to design it in a way that it converts better?
1. Contrasting design
To avoid the optin form to blend in with the website and to make it stand out, use contrasting design.
2. Use animated effects
When use animated effects, it diverts your user from the main content and direct their focus towards the optin form.
3. Simple form
People don’t want to give away too much information while filling the form. Also, they don’t want to take so much effort filling the form. So, keep your forms as simple as possible. Only ask for the necessary information. The lesser the fields, the more possibility of completing the forms.
4. Compelling Reason
Users don’t just fill in any form you give. You have to give them something in return. Something exciting for them which make hard to ignore. It totally depends on the intent and type of user. For example, for a hotel owner who is reading about hotel renovation, offering him a 101 hotel renovation guide will be tempting.
5. Subscribe button
Subscribe button alone is so important that people implement AB techniques to experiment which color works for them. Make it stand alone and big. The text doesn’t need to be just ‘subscribe’, it can be an action phrase or something they can gain once they subscribe it like ‘Improve your website traffic’ or ‘Get the renovation guide now’.
Also Read: Email marketing Examples For Your Reference
This is just the first part of our How To Do Email Marketing guide. In the next section, we’ll explore what a lead magnet is, how to use different lead magnets to grow your email list, ways to optimize your emails for a better open rate, strategies to avoid the spam folder, and more. Let us know in the comments what other topics related to email marketing you’d like us to cover in upcoming articles!
If you are interested to learn about digital marketing, upGrad is a great place to start your digital marketing journey.
upGrad’s digital marketing course duration is 6.5 months. The course is fragmented into various modules consisting of theory, case studies, and live industry projects on topics like SEO, SEM, social media/content/email marketing, marketing analytics, campaign management, and marketing strategy, among other things.
The Advanced Certificate in Digital Marketing & Communication course take on a holistic approach to digital marketing. By the time you finish with us, one thing is for sure – your horizon of knowledge will expand significantly and you’ll learn to think and act like a true digital marketer. With so many perks and benefits, why should you go someplace else?
upGrad’s Exclusive Digital Marketing Webinar for you –
What’s new in Marketing?
Get Free Consultation
By submitting, I accept the T&C and
Privacy Policy
Level Up Your Digital Marketing Career Today!
Top Resources