Top 10 Ways to Increase YouTube Subscribers [Actionable Steps] in 2024

In the current digital era, YouTube has developed into a popular platform for content producers to display their skills, impart knowledge, and cultivate a following. Nevertheless, it might be difficult to stand out and draw subscribers to your channel, as millions of videos are produced every day. You’re in the right place if you want to expand your YouTube channel and get more followers in 2024. 

If you’re seeking a competitive edge in digital marketing and communication, consider pursuing an Advanced Certificate in Digital Marketing and Communication from MICA. This program will help you excel in the dynamic digital landscape, providing valuable insights to optimize your YouTube channel and enhance your overall digital marketing strategies. 

How to increase YouTube subscribers and expand your reach. 

1. Create interesting and educational content

Producing high-quality content that appeals to your target audience is one of the best strategies on how to get subscribers on YouTube. The following are some of the best practices to follow: 

• Know who your target market is and what interests and preferences they have. You must also recognize the problems of your visitors and adjust your content accordingly. 
•  Make sure your content informs, engages, and benefits your audience. 
• To draw attention and get visitors to click on your videos, use attention-grabbing thumbnails and intriguing titles. 
• Do extensive research on hot subjects and competitive keywords in your niche.
• Create a content strategy that meets the demands of your audience and offers insightful content.
• Make interesting and captivating video intros to capture viewers’ attention right away.
• To make your information more appealing and relatable, use storytelling tactics.
• Use visual aids to increase comprehension and engagement, such as graphics, charts, or animations.
• Dissect difficult ideas into manageable chunks or step-by-step guides.
• To offer distinctive insights and opinions, conduct interviews or invite experts as special guests.

2. Create and post videos frequently

Maintaining a consistent YouTube subscriber base is essential for success. Establish a publishing schedule and follow it.

• To create a continuous user base, create a consistent content plan and publish new videos frequently to keep viewers interested and coming back for more. Additionally, this will likely inform the YouTube algorithm that your channel is active and useful. 
• To ensure a steady stream of content, prepare your videos in advance and produce them in batches.
• To keep the interest and expectations of your viewers, think about developing a series or theme for your films.
• Try out various video lengths and formats to reach different types of audiences.
• Put quality over quantity, but strive to provide informative and interesting content constantly.
• Use tools and techniques for video editing to speed up and shorten the editing process.
• Use popular and trending topics, occasions, or current affairs to produce topical and pertinent videos.
• Create anticipation by interacting with your audience through teaser trailers or impending video announcements.
• To keep your channel fresh and different, mix up your content genres by including tutorials, interviews, behind-the-scenes videos, and product reviews.

3. Enhance your YouTube content 

To increase YouTube subscribers,you must optimize your videos for search if you want to gain more subscribers and visibility on YouTube. To find appropriate keywords with significant search volume, conduct keyword research using programs like Google Keyword Planner or TubeBuddy. 

Include these keywords organically in the tags, descriptions, and titles of your videos. Make intriguing meta descriptions as well, which will encourage users to click on your videos in search results.

• Improve the quality of video production with improved tools and editing programs.
• Improve the titles, subtitles, and tags of your videos to make them more searchable.
• Use eye-catching graphics, thumbnails, and end screens to draw in and keep viewers.
• Adapt content to audience preferences and use storytelling strategies.
• To develop data-driven enhancements, continuously analyze analytics, and obtain viewer feedback.

4. Optimize your YouTube channel

Optimize your YouTube channel for the greatest impact. Your YouTube channel serves as the online home for your brand. 

• Create a layout, banner, and logo for your channel that is unique to your brand. 
• Create a succinct and interesting channel description that expresses the purpose of your channel. 
• Create playlists out of your videos to help visitors browse and find more of your material.
• To increase search exposure, include pertinent keywords in your channel’s name, description, and about section.
• Make captivating thumbnails and channel graphics that effectively represent your content and can draw viewers.
• Make playlists out of your video material to make it simpler for viewers to explore and find similar videos.
• To further enhance your channel’s search engine optimization, use the channel keywords feature on YouTube.

For instance, if you have completed an Advanced Certificate in Brand Communication Management from MICA, you possess valuable expertise in brand communication. Leveraging this knowledge, you can incorporate relevant keywords related to branding and communication to optimize your YouTube channel and improve its search engine visibility.

5. Create high-quality videos

Produce videos of the highest caliber possible because they have a big impact on getting and keeping subscribers. 

• To ensure high production quality, make an investment in high-quality video equipment, including cameras, lighting, and audio equipment.
• Be mindful of the audio quality, and make sure the sound is crisp and clear. You can ensure clear audio by employing high-quality microphones and reducing background noise.
• Professionally edit your videos to remove any errors or pointless pauses. 
• To preserve a logical structure and flow, prepare your movies in advance using scripts or outlines.
• To make visually pleasing videos, pay attention to framing, composition, and visual appeal.
• Edit your films carefully to fix any errors, add pertinent images or graphics, and improve the overall aesthetic appeal.

6. Add a subscriber watermark to your videos

Adding a subscriber watermark to your videos is a quick and easy method to advertise your channel and get people to sign up for your newsletter. This watermark can be clicked on by viewers to subscribe to the channel with only one click. It is there throughout the entire video. 

• Make a unique subscriber watermark that embodies the branding and logo of your channel. The watermark’s design can be the icon or logo of your company.
• As a subtle approach to advertise your channel and entice people to subscribe, add the subscriber watermark to your videos.
• To prevent disturbing the video content, place the watermark in a prominent yet inconspicuous area, such as the bottom right corner.
• Make the watermark’s appearance unique to make it pleasant to the eye and recognizable.
• To strengthen your brand and motivate viewers to act, make sure the subscriber watermark is continuously visible throughout all of your videos.

7. Engage your viewers 

To increase YouTube subscribers, you might have to do more than just upload videos. 

• Spend some time interacting with your audience by answering their questions, leaving comments, and joining in on debates. This will demonstrate that you care and appreciate user feedback. It not only deepens your relationship with your current subscribers but also draws in new ones who value your participation.
• To start conversations and create a sense of community, pose questions or invite visitors to post comments.
• Run competitions, prizes, or interactive polls to engage your audience and generate enthusiasm.
• To encourage viewers to subscribe, like, share, or take other desired activities, provide call-to-action (CTA) overlays on the end screen.
• Share updates or unique sneak peeks with your audience by using the community tab or community posts functionality on YouTube.

8. Promote your videos on other platforms

Don’t just focus on YouTube when promoting your content; try other platforms as well.

• To attract a larger audience, post links to your YouTube videos on social media sites like Facebook, Twitter, Instagram, or LinkedIn. To pique curiosity and increase YouTube subscribers, share teasers, behind-the-scenes pictures, or excerpts from your videos. 
• Work together with influencers or pertinent communities to expose yourself to more people and attain a larger audience.
• Share your YouTube videos on your website or blog to increase traffic.
• Work together to cross-promote the videos and channels of influencers and other content providers in your niche.
• Employ email marketing by providing links to your most recent YouTube videos in newsletters or updates you send to your subscribers.
• Participate in pertinent online forums, communities, or organizations, and share your videos when it makes sense to draw in visitors.

9. Create an engaging channel trailer

A channel trailer is a brief video that welcomes new viewers to your channel. Make one that is interesting and entertaining. It’s a chance to emphasize your best content and your key selling points and encourage subscribers. 

• Keep your channel trailer succinct, captivating, and a good representation of the kind of content viewers can expect from you. 
• Create an attention-grabbing trailer by combining intriguing narration, eye-catching images, and powerful editing techniques.
• Explain to viewers why they should subscribe and what makes your channel special.
• At the conclusion of the trailer, include a compelling call to action, urging viewers to subscribe or explore more of your content.

10. Use the appropriate tools

You may optimize and expand your channel using several tools and resources in the dynamic world of YouTube. 

• To formulate your content strategy, use YouTube Analytics to acquire insights into viewer behavior, demographics, and engagement metrics.
• Tools like TubeBuddy and VidIQ can help with competitor analysis, keyword research, and search engine optimization for your videos. 
• To stay ahead of the competition, keep up with the most recent trends, strategies, and best practices in YouTube marketing.
• To make your video titles, descriptions, and tags as effective as possible, use keyword research tools to find popular and pertinent keywords.
• Use video editing tools to improve the visual appeal and caliber of your videos.
• Investigate the Creator Studio on YouTube, which offers a variety of tools and services to manage and optimize your channel, including video scheduling, analytics, and revenue choices.

Conclusion 

To increase YouTube subscribers, you need commitment, reliability, and a thorough understanding of your target market. You can increase the number of YouTube subscribers in 2024 and build a vibrant community around your channel by putting the ten doable actions mentioned in this article into practice. Do not forget to utilize the power of collaboration and marketing, optimize your videos and channel, interact with your audience, and generate compelling material. You’ll be well on your way to being a successful YouTuber with perseverance and the appropriate tactics.

If you want to further enhance your skills in digital marketing and excel in your YouTube journey, consider enrolling in the Digital Marketing Job Linked Bootcamp from upGrad. This comprehensive program will provide you with the knowledge and tools to leverage the full potential of YouTube and other digital marketing strategies.