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HR Manager Salary in India in 2024 [Average to Highest]

HR Manager Salary in India in 2024 [Average to Highest]

Updated on 04 September, 2023

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• 17 min read

Table of Contents

What is the Average HR Manager Salary in India?
Factors Affecting the Average HR Manager Salary in India
Skills Required to Become an HR Manager
How to Earn the Top HR Manager Salary in India?
Conclusion

Who are the first point of contact and the last point of contact in any job? Unequivocally, the answer would be a member of your employer’s Human Resources (HR) team. Whether it is the first round of your job interview or your exit interview from the company, you will, in all likelihood, be faced with an HR representative. But that’s not all.

The HR team helps with onboarding, resolves workplace conflicts, conducts performance and salary reviews, develops and generates awareness about workplace policies, and handles workplace investigations and disciplinary actions. And even this is only a snippet of what the human resources team does within a company.

They are at the helm of managing the ‘human resources’ (or the employees) of an organisation or business, including effective work culture and environment management. They are the bridge that connects the administration with the employees and vice versa. The position and roles you perform is an important factor that determines the HR salary. The higher up the chain you are, the higher will be your HR manager salary per month.

And the captain of this ship is the HR manager. They lead, organise and direct the HR department in any organisation, and coordinate the administrative activities of the organisation itself. Given that they are part of the upper echelons of the organisational hierarchy, you must be wondering what is an HR manager salary per month.

Human resources management is a pivotal aspect of every organisation. Without effective HR management, a company wouldn’t perform properly – it would eventually crumble. Hence, the role of HR managers is one of the most important ones in an organisation. Their importance is reflected in the human resource manager salary as the pay package they receive is highly remunerative.

This article will discuss how much an HR manager earns by covering the average HR manager salary in India. You’ll also find out what factors affect the average HR manager salary in India and how you can plan your career accordingly.

What is the Average HR Manager Salary in India?

The average HR manager salary in India is INR 7 lakh per annum. Your pay in this field would range from INR 2.91 lakh per annum to INR 20 lakh per annum, including shared profits, bonuses and commission, depending on numerous factors.

The demand for HR professionals in India is soaring, so you can expect to see the average income for them go up in the coming years. According to Michael Page India’s Salary Benchmark 2018, HR professionals in India can get a 16 to 20% salary hike when shifting jobs.

Moreover, they also discovered that the number of job opportunities in the HR industry has risen by 26 per cent from Q1 2017 to Q1 2018.

The rising demand for HR professionals in India indicates a bright scope in the country for this field. Companies are actively looking for skilled individuals who stay up to date with industry trends.

Additionally, as companies have started to implement new and different changes due to the pandemic, such as work-from-home policies, the need for HR managers has increased exponentially. They need professionals who can adapt to the evolving work culture and keep the organisation efficient.

Our Learners also read: Best HR certification courses online!

What Does an HR Manager Do?

HR managers are responsible for overseeing procedures, policies, and compliance-related to the organisation’s employees. They have to advise and coach managers on HR programs and policies to ensure everything runs smoothly and effectively.

They are responsible for the human resources activities of their organisation and have to ensure that they remain compliant with the central, state, and local laws. HR managers handle the payroll and manage the benefits offered to the employees. They plan the budget of HR programs and implement them as required.

HR managers have to ensure that their organisation’s HR procedures and policies align with its objectives and comply with professional standards. Some of the responsibilities they handle are insurance programs, flexible work hours, initiatives, maternity leave, vacation, open enrollment programs, sick leaves, etc.

HR managers also handle the recruitment of new talent in an organisation. They must pick suitable candidates for the interviews, and hence, they must have strong analytical and observation skills. They are responsible for recruiting talented individuals who understand the organisation’s goals and perform accordingly.

It is a crucial role for any organisation since HR managers analyse the company’s policies and recommend changes if needed. They also keep a close eye on the industry and ensure that their organisation’s offered salaries and benefits are competitive and attractive to retain talent.

They usually work with a team of HR professionals, such as junior HR managers and HR executives. HR managers have to train and coach junior HR managers. Thus, they must have excellent communication and interpersonal skills.

Check out the scope and career options in HR in the USA.

Factors Affecting the Average HR Manager Salary in India

Your HR manager salary in India depends on many factors. You must know what those factors are to plan ahead and make the right decisions for your career. By understanding the impact of these factors, you can determine how much you can expect to earn in this profession.

The most prominent factors that affect your HR manager salary in India are:

Your skills
Your experience
Your location (the city you live and work in)
Your employer

In the following points, we’ll discuss how each one of these factors affects the salary in detail:

1. Skills

The most prominent factor that determines your salary as an HR manager is the skills you have. Professionals with the latest and in-demand skills earn considerably more than those who don’t have the same. Having in-demand skills not only helps you make better pay but also provides you with better job security.

The most popular skill among HR managers in India is Employee Relations. Other popular skills among HR managers are Performance Management, Recruiting, and Benefits & Compensation.

If you have specific skills in your CV, you can expect to get above-average pay as an HR manager. HR managers with the Team Management skill reported earning 98% more than the industry average.

Another skill that offers great pay is Sourcing. HR managers with Sourcing skills report earning 85% higher than the average salary. Similarly, those with the Administration skill earn 65% more than the average. Here are some additional skills that offer above-average compensation:

Vendor Management (58% higher than the average)
ADP Payroll System (41% higher than the average)
International Human Resources (43% higher than the average)
Labor Relations (39% higher than the average)
Legal Compliance (28% higher than the average)
Organizational Development (39% higher than the average)

You can certainly get higher pay in this field by developing these skills and adding them to your resume.

Additionally, it always helps to have specific soft skills that can be crucial in determining the human resource manager salary in India per month. This includes excellent verbal and communication skills, strong leadership and management skills, analytical and problem-solving skills, capability to act with integrity and professionalism, good interpersonal skills, and technical competence. As a result, to earn a high HR salary in India, you must be competent in multiple areas and seek to learn new skills continuously.

2. Experience

Your level of experience has a lot of impact on how much you earn as an HR manager. The more experience you’ll have as an HR manager, the more you’ll earn.

An entry-level HR manager earns around 47% less than the industry average. On the other hand, an experienced HR manager makes 43% more than the industry average.

An HR manager with less than a year’s experience makes INR 3.72 lakh per annum on average, while those with one to four years of experience in this industry earn an average compensation of INR 4.47 lakh per year. Those with five to nine years of experience in this sector earn INR 7 lakh per annum on average.

On the other hand, HR managers with more than ten years of professional experience earn an average salary of INR 10 lakh per annum.

Keep in mind that as you gain more skills and experience as an HR manager, you can get promoted to senior roles such as senior HR manager or HR director, which offer higher salaries. Therefore, your industry experience is crucial in determining your HR salary in India.

3. Location

Different cities in India offer different salaries to HR managers. This is primarily because the cost of living varies from city to city. Living in a metropolitan city like Mumbai would be more expensive than a non-metro city like Jaipur.

HR managers enjoy the highest pay in Gurugram (Gurgaon), which offers 30.2% higher pay than the national average. Other notable cities that offer above-average income are Bangalore (27% higher than the average) and Mumbai (23% higher than the market average).

Conversely, some cities offer a below-average HR manager salary in India. For instance, while HR managers make 13% less than the national average in Kolkata, they earn 16% less than the market average in Coimbatore.

Moreover, the demand for HR managers in your employment location can play a role in determining the salary of HR manager in India. This is simple economics of demand and supply wherein high demand and value for a skillset or role will translate to higher salary packages. The next time you are looking for a role of an HR manager, it is important to keep in mind the location of the position to negotiate your pay accordingly.

HR manager salary in India: City Wise

Here’s an overview of the city-wise average HR manager salary in India:

Name of the Cities	Average Annual Salary (INR)
Chennai	₹798,867
Mumbai	₹871,425
Bengaluru	INR 9,35,000
Delhi	₹801,604
Pune	₹782,773
Kolkata	₹667,868

4. Employer

The average HR manager salary differs from company to company. Some companies offer exceptionally high pay to their HR professionals, while some others pay below-average salaries. However, a lot of it depends on the company’s size, work environment, and requirements.

Scope of career growth increases in bigger organisations as does the possibility of earning a higher human resources manager salary in India. In fact, with larger organisations, the HR department becomes specialised with separate departments for salary and compensation, recruitment and training, employment law, organisational development, industrial relations, etc. From a generalist role, the responsibilities of an HR manager can take specialist characteristics, which in turn can impact HR salary.

Moreover, human resources manager salary in India may also depend on which industry your organisation works in, such as the IT sector, banking sector, manufacturing industry, healthcare sector, etc. That’s why you should consider the work culture and other benefits along with the salary package before choosing the right company to work for.

HR managers in Tata Consultancy Services earn the highest average compensation of INR 12.97 lakh per annum. Capgemini and Wipro also offer significantly high salaries to their HR managers as their average compensations are INR 9.75 lakh per annum and INR 9 lakh per annum, respectively.

The companies that reported to offer the lowest average HR manager salaries were Accenture and Ernst & Young, with the average HR manager salary being INR 7.25 lakh per annum and INR 8.45 lakh per year, respectively.

Before making the jump to a specific company, it is wise to research the competitive human resource manager salary in India per month, the sector, and the role or position you will be taking up. Also, keep in mind the scope of career growth in the organisation and the company’s reputation as an employer. This will help you map out your career trajectory in the right way.

5. Designation-Wise

The designation of an HR manager is often determined by their qualifications and years of experience. Here is an overview of the Highest salary of HR in India based on various HR manager designations:

Designation	Average Annual Salary (INR)
HR Manager	INR 7,20,000
Senior HR Manager	₹1,426,250
Assistant Director of HR	₹1,521,081
Associate Director of HR	INR 29,00,000
Vice President of HR	₹3,541,574

6. Job Profile Wise

The role of an HR manager extends beyond recruiting new staff. They are responsible for various dimensions such as administrative development, performance management, and compensation and benefits management.

Let’s take a closer look at the top job profiles that HR managers can work in:

HR management:

There’s the recruitment and selection profile. As an HR manager, you get to play a crucial role in finding and hiring the best talent for your organization. You get to source candidates, conduct interviews, and make the final decision on who joins your team. It’s an exhilarating process to shape the future of your company.

Employee training and development:

In this profile, you have the chance to design and implement training programs that help employees grow both personally and professionally. It’s incredible to witness the transformation as individuals acquire new skills and knowledge, ultimately contributing to the success of the organization.

Performance management:

As an HR manager, you get to evaluate employee performance, provide feedback, and help individuals improve their productivity. This role is all about fostering a culture of continuous improvement and supporting employees in reaching their full potential.

Compensation and benefits management:

It is the key area where HR managers excel. You get to develop competitive salary structures, design incentive programs, and ensure the employees are well rewarded for their hard work.

Here is an overview of the average HR manager salary in India based on their job profiles:

Training and Development Manager: ₹952,997
Labour Relations Specialist: ₹591,795
Administrative Service Manager: ₹900,000
Public Relation Manager: ₹571,643
Compensation Benefits Manager salary: INR 9,00,000

Skills Required to Become an HR Manager

Here are the essential skills required to become an HR manager:

Strategic Thinking: HR managers must have the ability to think strategically and align HR practices with business objectives.
Leadership: Effective leadership skills are crucial for HR managers to guide and motivate teams.
Collaboration: HR managers need strong collaboration skills to work with cross-functional teams and stakeholders.
Consulting: The ability to provide expert advice and guidance to managers and employees is essential.
Performance Management: HR managers should possess skills in managing employee performance and implementing performance improvement strategies.
Excellent Communication: Clear and effective communication is vital for HR managers to convey policies, procedures, and organizational changes.
Organized: Strong organizational skills are needed to manage multiple tasks and priorities effectively.
Problem Solving: HR managers must be adept at identifying and resolving complex HR issues and conflicts.

How to Earn the Top HR Manager Salary in India?

In the previous section, we discussed how different factors affect your pay in this field. Out of all of those factors, the one you control the most is the number of in-demand skills you have.

You can boost your career growth and get high-paying roles as an HR manager by developing the required skills. The best way to learn the necessary human resources skills is through taking an HR course.

A course gives you a structured curriculum so you can learn all the concepts step-by-step.

At upGrad, we offer multiple management and human resources courses that equip you with the necessary skills and give you a personalised learning experience:

Executive Post-Graduate Program in Human Resource Management

This is an 11-month program we offer with the Loyola Institute of Business Administration (LIBA). You get 300+ hours of study material, five weeks of a capstone project and 8+ case studies and assignments in this. You will study HR Analytics, Strategic Human Resource Management (SHRM), Labor Laws, and many other relevant concepts.

Global Professional Certificate in Effective Leadership & Management

This 3-month program equips you with foundational leadership and management skills, including Analytical Skills, Essential Management Skills and techniques, and Cutting edge Technologies in Effective Leadership. We offer this program with Michigan State University. There’s no entry barrier to join this program.

Master of Business Administration (MBA)

This 20-month program is perfect for those who want to pursue senior roles in the HR industry. There are six specialisations available in this program: Marketing, Finance, Operations and Supply Chain Management, HR, Business Strategy & Leadership, and Analytics.

You can take the HR specialisation track and learn many important concepts, including Business Communication, Enterprise and Risk Management, Digital Business Innovation, Organizational Behaviour, Workforce Planning & Recruitment, and much more. You receive 40+ live sessions and 20+ industry projects in this course.

Conclusion

The HR department is the team that keeps the ship running effectively and ensures that everyone is happy and performing their roles efficiently. The HR manager’s role is crucial in bridging the gap between the administration and its employees. A good HR manager can advocate for both sides efficiently to ensure that the company runs smoothly and productively.

The roles and responsibilities of an HR manager are extremely diverse and important. As a result, the salary of HR manager in India is reflective of the role they play in the company. The average HR manager salary in India is considerably high. Moreover, as you gain more experience and expertise, you can easily get senior roles that offer higher pay and more benefits.

If you’re interested in becoming an HR manager in India, check out the courses we shared above. They’d help you kickstart your career the right way.

With upGrad, you can learn from the best teachers worldwide and earn a Global MBA in HR without quitting your job. The main highlight here is that you will be trained in the discipline with one-on-one interaction with the experts from top colleges. Enrol in upGrad and ace your career while learning from top mentors.

Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

Frequently Asked Questions (FAQs)

1. How is the work-life balance for an HR Manager?

The work-life balance in individual job roles depends on a lot of factors. Some aspects that one must consider before deciding on a role would be the nature of management, the amount of workload, flexible working hours, etc. Additionally, for an HR Manager, it could also depend on the function of HR that they are heading, i.e., Talent Acquisition, Employee Engagement, etc. It is generally believed that this role entails fixed working hours which are helpful in maintaining a good work-life balance.

2. How can I ascertain if I would be a good fit for the HR Manager role and if it would be suitable for my personality?

It is always important to align one’s personality traits with their choice of career. It is generally believed that you would be a good fit if you possess good communication skills and have a knack for problem-solving. Top HR Managers are known to be great leaders who can efficiently guide their team toward optimal performance and create a healthy working environment in the organization. Apart from these skills, this role might also be suitable for those who can effectively multi-task between multiple job responsibilities and sudden challenges.

3. What are the top benefits of a career in human resources management?

Human Resources is generally considered to be a rewarding field. In the last few years, it has seen tremendous growth, both in the number as well as the scope of opportunities within the vocation. Working in this domain will not only help you to hone your people skills but will allow you to make a real difference in the lives of those around you. You will get a chance to interact with people from different fields within the organization and gain valuable exposure in doing so. Other benefits could include stability as well as a good work-life balance.

4. Why does experience matter in getting an HR job?

Experience matters in getting an HR job in India because it can help you become a more effective and efficient employee. Being able to do this requires experience working with people from different cultures and backgrounds. It also requires being able to work well under pressure and being able to think on your feet when things don't go according to plan. Experience is important in getting an HR job because it demonstrates the ability to take on responsibility, manage multiple projects at once, and adapt quickly to different situations.

5. What skills are required to become an HR professional in India?

Various skills are required because HR professionals are responsible for a lot of different tasks, including hiring and firing people, establishing processes, setting goals, and dealing with employee morale issues. HR professionals are responsible for everything from hiring employees and writing policies to leading teams and developing strategies. To become an HR professional in India, you'll need good communication skills and the ability to work with others outside your department. You should also be able to multitask effectively and prioritize tasks effectively. Ability to write clearly and concisely also falls into your skillset so that people can understand what you're saying and why they should do what you're asking them to do.

6. What is the main role of an HR professional?

The role of an HR professional is to ensure that the company has the right organisational structure and processes in place. The main task of HR professionals is to make sure that the company's employees are happy and productive, which means they need to be able to interact with them on their level. This means they need to be able to talk to employees about their needs and how they can help them achieve their goals, as well as listen to what they have to say while helping them find solutions.

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Make a promise of quality, most reasonable price, benefits that none other can offer or value addition over and above what a rival company is offering based on your assessment of the product/service and a USP (Unique Selling Point) based on which you are selling this product. Design-Thinking in Content Marketing: Some Ideas and Tools Examples of noteworthy positioning statements Amazon for its books segment: “For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection”. Zipcar: “To urban-dwelling, educated techno-savvy consumers, when you use Zipcar car-sharing service instead of owning a car, you save money while reducing your carbon footprint”. Notice how both of these businesses define clearly the target segment, what their company does, how it helps you and what is the value that it promotes, and the range of benefits that it offers. Such well-defined positioning statements, in fact, such remarkable positioning in marketing has multiple benefits. First and foremost, it makes every department of an organisation, market-oriented. It becomes a part of organisational philosophy and value. It creates loyal customers. It helps you stand out in stiff competition. And most importantly, it attracts your target audience in a very powerful way. It helps them remember your brand a certain way, a way you want them to remember it. 5 High Impact Digital Marketing Strategies to Win the Market How to learn about positioning in marketing? You cannot master marketing without a profound knowledge of brand positioning. It won’t be an exaggeration to say that it is a focal point of all marketing efforts. Reading books and online articles won’t take you too far. For a deep insight into how positioning in marketing works, you should undergo formal training and educate yourself thoroughly. If you wish to explore and become an expert in Digital Marketing, check out upGrad & MICA’s Advanced Certificate in Digital Marketing & Communication. Become an expert in social media marketing, content marketing, branding, marketing analysis and PR. This course helps you to not only understand brand positioning but gives you an opportunity to apply learnings from real-time case studies and industry projects to create a robust marketing strategy and scale new heights in your career. Learn Online MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

by Maithili Pradhan

07 Feb'18

5.74K+

Do You Really Need an Offline MBA to Become a Great Manager

A Disclaimer: I refer to those professionals who don’t have a Management Degree and are striving to make a transformation in the managerial role in their career. The business ecosystem is changing every day and so are the requirements from the business professionals. Accelerating and augmenting the business to sustain in the market, has been a consistent pertaining need of the hour. The growth of high-end technology has enabled to automate the business processes and reduce the mundane labor of work. Yet, the role of management to develop, plan, strategize and execute the operational business tactics is inevitable for any organisation. Most of the corporate career path, especially non-technical and non-engineering channels of business, leads to this management segment or the managerial role. A leadership role which is alluring and encouraging to seek greater success in the corporate arena. Is the path to the Managerial role a straightforward route? The initial formative years in the corporate world sows the seeds and dreams of a dynamic career. The peers and managers influence and strengthen our dreams. Most of us look up to these managers and wish to achieve the same. But, after the initial phase of sugar and spice, the reality checks-in when the professionals face the real competitive environment for the managerial role. The path to the managerial role comes with a great responsibility and vision. A professional management certification on your sleeves is a perfect incentive and an entry ticket to achieving this managerial designation and can offer an upper hand when compared to others who do not have one. At this juncture, most of the corporate enthusiasts go through a midlife crisis. Confused whether to quit the job, pursue a degree from a reputed B school such as IIM, ISB or International Institutions, or get a management degree from some random management institution. Real Individual Growth, the Catalyst for Success A low CAT score also sometimes forces them to settle for something very less and eventually hits them hard on their pockets. Most of us believe just a paper of certification would suffice to pursue this role, contrary to the reality. A lot of corporate professional’s dwell in this dilemma for a very long time and sometimes miss out the major career turning point of their life. If you are sailing on this boat, we are here to anchor you and show you the right path. Even after more than two decades and tremendous technological advancement and process automation, the implications of managerial role and management skills have not come down. Having said that, there is a steady decline in the fad of the management studies and certifications from B Schools. The lure of being an IIM or any other B school alum has been declining for quite some time. Research studies conducted by ASSOCHAM show that only 20% of students passing from B schools end up in jobs which are aligned with their studies. The campus placement scenarios in these management institutions are extremely grim and have dropped down severely. Most of the students end up in low-salaried jobs and struggle for years to pay their educational loans. So, why take the pain of writing a CAT examination, quitting your job and pursue a management degree which might end up in a path filled with the bumpy road in your career than the present scenario? You might be wondering what could be the other ways where you don’t have to take a break as well as get a management degree? We are here to help you out. Gone are the days when Management studies were a lucrative and luxurious educational stream, mostly pursued by professionals who have a strong and wealthy background and who could afford to take a break whenever they wished to. Today, Management studies with a certification in hand, are vital to growing up in the corporate ladder. Having said that, the online and distance education system of learning and acquiring skill sets has enabled professionals to look at the pros and cons of entering the campuses of B Schools with a different perspective. The corporate programs offered by online educational institutions such as UpGrad, inspire professionals to take up Management Studies and transform their careers without pausing or halting in the middle. This transformational journey is like The Road to El Dorado filled with bumps and potholes. From being a subject matter expert to a managerial role without quitting the job requires an investment of time and conscious efforts to balance the ongoing role and acquire skills for the new role. Some of us might be doyens in our area of expertise and possess in-depth knowledge about the domain. However, we might lack the managerial skills to plan and execute the business improvement ideas. For example, as a developer, you might have a fresh and great idea to augment the features of the product you are developing and make it more conducive for the customer and incur more revenue for the organisation. Nevertheless, you might not be able to forecast, plan, budget and execute the different aspects of the business to implement your idea. This is where the necessity of acquiring managerial knowledge and skills comes handy. The need of proficient business managers is on the rise to tackle the challenges of the dynamic and fluctuating business environment. In the present scenario, most of the business managers are required to look beyond the present and foresee the challenges of the future and be planned and prepared for any type of crisis. The product managers are in a constant battle to grow the business with creativity and speed. These online management courses will help build and hone the necessary skills such as researching and synthesizing information of the business, communication skills and project management along with knowledge and application of diverse management tools. The Certification of Management Studies would empower the students with the knowledge to handle the projects from the business profit and loss perspective and augment it creatively to the best of the business needs. Though these are not a full-time professional degree course, there are impeccable advantages of opting for such online management certifications. These corporate online programs have endured giving a virtual learning experience just like a real-time educational institution. The best feature of these online management certifications is that most of them do not have any entrance exams. So, zero fear of passing or failing at the entrance exams. Above all, these online courses can be pursued with or without taking a break from your career. After all, who would wish to take a break, make a huge investment and live in financial crunches for years? These online courses and certifications do require an extra little time investment in your daily life (of course every course has a time limit). These courses, besides giving in-depth theoretical knowledge about the business concepts also help you understand the practical real-time business scenarios and the challenges of the industry. These courses also impart insights and information about the changing trends of the market through applied projects along with personalized mentorship. The plethora of options for the corporate professionals available in the education world would help them seek the required managerial and leadership skills without any hindrance in the career. An online education which is exclusively skill-based training along with intellectual and innovative awareness and application of the business tools to provide exception management services for the business. Much for the best of the students and professionals, these management programs are certified in collaboration with reputed national and international business schools. Once acquired the degree as well as the essential skills, the corporate professionals can showcase their talent to grow up in the ladder. As these courses are pursued as an on-the-job educational enhancement, it will be a perfect way to apply the management skill in your daily professional life and show your peers and seniors the innate potential and the acquired new skill for the optimum career growth. With the timely execution of the skills in the business and visible impact on the business, the transformational journey from a subject matter expert to the managerial role would take place. The expedition from a subject matter expert to a managerial role not only requires the technical skills and managerial skills but also needs a shift in the mindset. When you are a subject matter expert, you must be a pro at your subject. You need to be a master of your domain. The go-to person for all the product development problems. Why Skill Development is Really Important for Success You need to help the team solve the problems when under the technical crisis and find solutions to the product issues. But, the scenario completely changes when you are looking yourself for a management role. You are not just a problem solver. You need to think and forecast when and how the problem would arise, how many resources would be needed to solve the issues and what is the time-delay which would happen if problems arise. An end to end overview of the project in terms of business vision and mission. As a Manager, the way you approach the business would change drastically. These management degrees will help you visualize the day to day problems of the individual projects from the business perspectives. You will start looking the projects in terms of revenue generation and contribution to the profits of the organisation. As a manager, you would need to have a much profound thought and views about the resources available and the future necessity of the resources, along with the time management, so that the project schedules are met in a timely fashion to the customers as per the schedule. You also need to overview the performance of the individual team members depending on their contribution to the projects. In short, you as a manager must have the potential to show the entrepreneurial skills such as resource management, time management, business operations management besides having the knowledge of the product development. Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Do You Have All the Skills Required to Start a Business? This revolution in the mindset does not happen overnight or just by possessing the theoretical knowledge. This change in the way of thinking and execution of the business goals comes after a lot of daily business crisis encounters over a period. The best way to kick off this journey of managerial metamorphosis is to pursue an online management degree along the side of your ongoing corporate career. Sow the right fertile seeds today for a better constructive and thriving professional career.

by Deepak Singh

01 Mar'18

5.88K+

Get an Edge in your Management Career: UpGrad and IMT Ghaziabad

Across the globe, for quite a few decades now – getting a post-graduation management education has been a tried and tested route for employers to hire high caliber managers. It also gives an edge to aspiring managers for transitioning into higher paying roles. But not everyone who gets a management degree achieves success. In India, tens of thousands of management graduates are churned out by the 100s of colleges, but only 7 percent turn out to be employable, says a study conducted by ASSOCHAM. In fact, only a top few colleges are able to boast of quality education and great career impact. Beyond the top 20 colleges – all metrics related to career impact, whether it is post-college CTC or percentage of class employed after 3 months, fall drastically. This shows, it’s not enough to just get a management education – the college you get it from is very important. For a lot of working professionals, going back to the campus is not the best alternative. Many of them can’t spend 5-15 lakhs on getting an on-campus MBA. Some want to continue their jobs and get promoted and some are not able to get into campus programs of a reputed college. As a result, every year approximately 140,000 people enroll in distance education management programs available in India (MHRD report). Do You Really Need an MBA to Become a Manager? But in most of these distance education programs, the quality of education is substandard. This also is not much of a secret – all recruiters understand this well. To help aspiring managers to actually achieve their career goals without taking a 2-year long break, we joined hands with IMT Ghaziabad to develop a PG Program in Management. IMT Ghaziabad is widely regarded as one of India’s leading B-Schools. The alumni of IMT Ghaziabad can be found in almost every industry in leadership positions. IMT G alumni are serving in senior leadership positions in organisations such as Google, Genpact, Verizon, Ashok Leyland, Citibank, Credit Suisse and Zomato. What are some unique features of PG Program in Management Become a graduate from one of the best B-schools Having a great B-school on your profile benefits you throughout the career. Be it getting shortlisted for interviews or getting promoted faster – there are lots of intangible and tangible benefits. You will also have access to campus facilities and be a part of IMT alumni network. UpGrad learning experience: Tailor made for busy working professionals This program requires only 6-8 hours of time per week. In a typical week, students go through lectures and assignments by taking out 3 hours from Monday to Friday. All the live lectures are scheduled over non-work hours for their convenience. And all deadlines are on Sunday midnight – so that you have the entire weekend to complete everything. Learn from top professors and top industry professionals One very unique feature of the program is that the lectures are not only taken by professors from IMT Ghaziabad – but we also have lots of industry leaders teaching you in the program. These industry leaders have decades of experience and work in leadership positions in top companies and access to multiple networking sessions during and after the program. Learn by doing; go beyond learning through lecture notes We believe learning doesn’t happen by going through lecture videos or Hangouts – learning happens when you apply the lectures taught you to real-life problems. This program will have 13 case studies based on actual problems faced by companies. It will also have live projects where you will be running digital marketing campaigns on Facebook and Google Ad platforms. Get mentored 1:1 by industry leaders In this program, you will get 5 sessions with an industry professional with years of experience. You will get to choose this mentor from a pool of mentors. In these 1:1 sessions, your mentor will help you develop a better resume, conduct mock interviews and help you understand what kind of roles should you apply to. Get career opportunities Through our network of over 200 industry partners, we share career opportunities with our students. Additionally, students get to be part of IMT Ghaziabad official alumni group – where a lot of top opportunities are shared. Transition into your dream role faster Unlike most management programs that take 2 years, we have designed this program to be only 10-months long. A short MBA program helps the students achieve their career goals faster and are ideal for experienced professionals. Many top MBA schools like the Indian School of Business, INSEAD France, and HEC Paris also offer short duration management degrees. No need to take a lot of leaves for the end exam In a usual distance management degree, students have to take end semester exams. Most students end up taking a 10-15 day leave to give these exams – which is a big pain point. To solve for this – we have a lot of smaller components throughout the program where you will be graded. These include case studies, assignments, live projects and so on. This means, you just need to turn in your assignments on time and there is no end term exam. Real Individual Growth, the Catalyst for Success We are excited to train the next generation of leaders for the country. Check out the PG Program in Management now if you wish to race ahead of the curve in leadership roles! Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

by Apeksha Minz

20 Mar'18

5.36K+

4 Customer Retention Strategies You Never Tried

We live in a world of constant competition. When it comes to the business, brands are working rigorously to make sure that consumers don’t buy from their competitors. In such situations, the best option is to work on your customer retention strategies. Customer retention, in a nutshell, refers to the process of keeping and nurturing your existing customers. It involves building trust among existing consumers and earning their continued patronage. According to Invesp, the probability of any business selling to existing customers is 60-70%. The study further shows that existing customers are 50% more likely to try out your brand’s new products. They are also likely to spend 31% more compared to new prospects. These statistics explain why you should concentrate more on customer retention rather than focus only on getting more customers. And due to all these benefits, customer retention is one of the key factors that drive the success of any business. So for optimum results, your brand should have proper strategies in place for retaining your existing customers. Here are a few tried and tested strategies you can use to excel at customer retention: #1. Add Value to Your Products Providing something extra to customers so that they don’t buy from your competitors is a good way to retain customers. It is not only limited to providing benefits and features, you can also provide unique experiences to your consumers that no one else provides. You can alternatively provide unique benefits and experiences to certain groups of customers rather than providing them to everyone. This way, you can also reap huge benefits by offering a sense of exclusivity to certain customers. An example of a company that adds value to its products and provides unique experiences to its customers is Apple. Apple has always been known for making products that are easy to use. In its recent development, the iPhone X is one of the first mobile devices to have facial recognition technology. This allows you to you scan your face so that it can only be unlocked by you. Not only this, Apple perfected the face ID technology significantly so that their product is one-of-a-kind. They have yet again managed to set themselves apart to continue retaining their loyal customers. Brand Positioning: A Focal Point of All Marketing Efforts #2. Delight Your Customers As a business owner, there’s no doubt that you can offer your product at a fair price and deliver it to your customers in a timely manner. However, this does not give them an unforgettable and meaningful experience. Nor does it ensure that you’ll gain their loyalty. In order to retain customers, your brand should think of effective ways to consistently provide memorable experiences to customers. There may even be times when you go above and beyond to ensure that their experience is unique and pleasant. To delight and surprise your customers you can: Ask customers to take part in surveys to show that you care about their opinions. Bring them onboard for product testing so they have a unique pre-launch experience. Celebrate their birthdays by sending out exclusive gifts or discount offers. This way, your customers will know that you truly care about them and not just about their business with you. It will help them understand that you’re serious about delivering a one-of-a-kind experience to them. And this will enforce their trust in your brand. Foundr magazine recently published a guide anyone can use to start and scale an online store. In 2012, the people of Bethel, Alaska were delighted to hear the news of a Taco Bell opening there. But they later discovered that the opening of the Taco Bell in their remote town was merely a hoax. Not long after, the news reached Taco Bell. The company understood the amount of excitement that was built around the potential Taco Bell opening. This is when the company thought of surprising the citizens of Bethel. Taco Bell soon executed an event named “Operation Alaska.” During the event, the company sent out a helicopter carrying a Taco Bell truck to the town of Bethel. This truck was filled with enough food ingredients to make 10,000 Doritos Tacos for the people of the small town. Taco Bell did this to surprise the people of the town and appreciate the brand’s loyal fans. Although they were unable to open up a physical store in Bethel, the company went out of their way to address their customers’ demands. Learn How To Use Audience Targeting In Marketing! #3. Provide Great Customer Service It doesn’t matter how good your product or service may be if you can’t deliver good customer service. If your customer service is not up to the mark, you will have a hard time retaining the customers who choose to do business with you. Brands should understand that the quality of service they provide is the main factor that differentiates them from competitors who sell the same products as they do. That’s why it is of the utmost importance that your company has effective customer service strategies in place if you wish to boost customer loyalty. This would also include everything from setting up a proper after-sales protocol to providing a good user experience to your site visitors. They need to know how to build, launch and grow a profitable online store. Just think about it – will visitors return if your web pages load slowly, or if it takes several minutes for them to find the information they need? It will not only frustrate them but also increase their sensitivity towards price. And this could significantly affect your brand’s revenue in the long run. By focusing on personalized customer service solutions, brands can easily retain the majority of their customers. Here’s an example of great customer service being provided by Amazon. Here we see that the customer has reported that the product order is yet to be delivered. The customer support agent Jeff informed the customer that the product has been delivered to Australia. He apologized for the inconvenience and created a replacement order for the customer. Jeff also went on to provide an expedited delivery of the replacement order. This way, he not only answered all the customer’s questions but gave her a personalized solution to the issue. Segmentation in Marketing: Get Started with Effective Strategies #4. Boost Your Content Marketing Strategy By understanding the customer’s perspective, you’ll realize that consumers are more comfortable buying products and services that they think they’re familiar with. So when it comes to purchasing decisions, they choose products and services they’ve heard of from some other source. This source could be anything – from friends and family to news articles. That’s what makes content marketing so effective for businesses. Content marketing involves publishing content in a way that not only reaches out to the masses but also influences them. It helps consumers learn more about your product or service in a way that’s not overly promotional. Additionally, it also provides useful information to existing customers on how to further benefit from your product or service. There are a few steps you can take to optimize your existing content marketing strategy. Here are some ideas you should implement: Combine Content Marketing with Influencer Marketing – Work with influencers who have a voice in a relevant niche. You could have them create content in which they talk about your products or services in front of their audience, which can help you win over an engaged audience. You could also have them vouch for your products or services in testimonials, expert roundup posts, or interviews. And since the recommendation is coming from someone they trust, this audience is highly likely to be smitten about what you’re selling. This will give you an easier time winning their trust and loyalty, which is vital for retaining them. Keep Track of Where Your Content Stands – It’s also crucial that you ensure your content remains consistently visible and valuable. The goal here is to ensure that you continue to attract and engage a highly relevant audience and win over their loyalty. Additionally, strategies such as updating content can have a significant impact on your content visibility and customer retention efforts. The strategy involves picking out older pieces of content and updating them with new information, new ideas, or new images that can continue to engage your audience. Winning the Market with Consumer Journeys Conclusion It’s important to understand that your current customer base is the best asset your business has. These people are the ones who are already aware of your brand as well as its products and services. Focusing your energy and time on making these people happy will help you generate substantial revenue. Do you know any more strategies that can help in customer retention? Feel free to let us know in the comments section below. Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

by Shane Barker

27 Mar'18

5.46K+

The Ultimate Sales and Marketing Resource Guide

The present marketing world is evolving every minute. In a perfect world, sales and marketing work in collaboration. However, the reality is otherwise. The old-school approach of recruiting people with just sales knowledge or marketing experience is dying. The digital ecosphere has bridged the gap between the marketing and sales professionals. Today, no business organisation requires or recruits human resources who possess a very narrow knowledge and skill set. Today, every front-end professional who interacts with the consumers must hold knowledge about the end to end cycle of the business. We all have the habit of bookmarking interesting and informative articles to be read in our leisure time, and that time never comes. The thought of acquiring all the knowledge of sales and marketing is in itself quite overwhelming. Even though the industry requirements are changing, most professionals are unable to stay updated with their skills and knowledge. Here we are sharing the ultimate sales and marketing resource guide for all the professionals who are into marketing and sales. This is an attempt to share the basic requirements of the industry and also the list of the resource from where one can gain the knowledge and skill set of Sales and Marketing Management. While on hand, the marketing team would bring the latest ideas and strategies for advertising the product to generate leads. On the other hand, the sales team would be handling calls and answering consumer queries to convert them into loyal customers. But, this would happen separately and the information given to the consumers would be different. The biggest challenge which most businesses face is the gap between the sales and marketing team because of a lack of communication between each other. The efforts to convert the traffic to customers would be all in vain. In short, the business would run at a loss if both these segments work individually. Today sales and marketing team should know about the workflow and functioning style of each other and work in cohesion to drive revenue. Here are some of the mandatory knowledge which every sales and marketing professional must own. Foundational Skills of a Marketing and Sales Professional Hard Skills Storytelling Thought Process No marketing and sales professional should throw a direct pitch for purchase to the consumer. With the widespread use of technology, today’s consumers make better-informed choices and purchase decisions. Every marketing and sales professional should sell their products or services in the form of a persuasive tale to the consumers. These professionals must have a storytelling thought process to capture the attention of the audience at the first instinct. A journalistic mind along with a creative feature writer’s attitude and ability in dealing with consumers is one of the more essential hard skills of the industry. Digital Media Skills The digital world is evolving and challenging the traditional frameworks of marketing and sales. It is evident that digital media is the way forward and every professional must own digital media skills to flourish in this industry. The digital media is dramatically impacting the buyer-seller relationship and the brands. An effective and active digital media presence is the new path to enjoy the tangible results of sales and marketing. Design Skills Today, every professional is mandated to be a tech-savvy to grow in this field. The advancement of technology has automated the marketing and sales process. Hence, all professionals must devour the knowledge of process modelling, project management, web and graphic designing along with content curation. Possessing a technical know-how is a must to climb up the ladder of professional growth. Data Analytics Skills The technology has enabled to capture massive data about every step a consumer takes towards the brand. The knowledge to interpret these data into viable inferences and frame effective strategies is quite essential to gain and retain the target audience. The intellect to understand and appreciate the enormous data of the consumer and brand relationship involves exceptional analytic skills. Domain Expertise Yes, knowing the hard-core skills of sales and marketing are vital. Beyond that, professionals are also expected to possess domain expertise within the industry. The in-depth knowledge of the product and the technology and also the consumer’s requirements are inevitable to bridge the gap between the business and its evolving needs of the audience. Having domain expertise always would give an upper hand over other competitors. Importance of Digital Marketing in Logical Business Decision-Making Soft Skills Creativity Marketing and sales professionals are required to think and act creatively in every step to attract new consumers. The innovative designs, gratifying content writing, amusing and appealing concepts and exceptional skill to think outside the box are a must. Besides selling a product pitch, this would enable us to offer the customers incredible brand experience. Creativity is not just required but rewarded as well. Communication Verbal and non-verbal communication is a must. Most professionals overlook this skill. But to stay consistent and grow up in a career, strong communication skills play a significant role. The golden rule of every marketer or sales personnel has to appeal to the clients in a persuasive manner and help them solve their problems through the business products and services. Whether it is writing a marketing ad copy or drafting a sales pitch and presenting to the clients, a great orator and communicator could make or break the game of the business. Collaborative Skills No business segment works individually. Every team must collaborate with each other and work in tandem. The present-day recruiters and hiring managers look for individuals who are collaborative in nature and work well with multiple people at the same time. The emotional and empathetic connect within the organisation as well as with the customers are a necessity to shine as a true professional in this field. Negotiation Skills The most vital tactical skill is negotiating skills. The art of convincing and negotiating a client comes with experience. From negotiating to acquire a project with a client, to convincing on the timelines, budget, priorities, and expectations, every step needs incomparable negotiating skills. The capability to drive the hardest bargain is one of the biggest challenges as well as the notable skill to grow in glory for all the professionals. Leadership Skills A professional who goes beyond seeking one’s own growth. Taking risks, driving change, building trust, owning the failures and sharing success with everyone is the real traits of a great leader. Leadership skills are vital to make vital decisions and empower the ownership of the business to the professionals. Today, every marketer or salesperson has the opportunity to showcase their leadership skills in every aspect of their working environment. Every great leader is a mentor for the next generation. How Does a Digital Marketer’s Salary Grow? Business Models of Marketing and Sales Renowned frameworks which are adopted by the marketers and sales professionals if the industry. Pragmatic Marketing Framework: The Pragmatic Marketing Framework gives the end to end picture of the business operations for both the product and marketing and sales team. Go-to-Market Strategy: A model that shows the collaborative interplay of the sales and marketing team. The Startup Pyramid – Growth Frameworks: This framework is completely driven and help to determine how to grow when to expand and which metrics to be tracked in a specific stage of the business. Technology Marketing Framework: Think beyond the 4Ps of marketing. Today 14Ps govern the marketing framework. The 2016 TOPO Sales Framework: Decode the elements present in high-growth sales infrastructure. Agile Sales Framework: The Ultimate Sales framework to Empower the marketing and sales professionals with decisions and results. The CLEAR Culture & Framework of Sales: This framework will help to convert the audience into potential consumers and lead to conversions quickly. Sales Enablement Metric: This metric will help to empower the organisation’s sales delivery strategy. Books Gain in-depth knowledge by inculcating a habit of reading books. Most Popular books to read on marketing & sales industry: Building a Story Brand: Donald Miller Marketing: A Love Story, How to Matter to Your Customers – Bernadette Jiwa Hit Makers: The Science of Popularity in an Age of Digital Distraction – Derek Thomson What Customers Crave – Nicholas Webb Digital Marketing for Dummies – Ryan Deiss and Russ Hennesberry Blue Ocean – W. Chan Kim Think and Grow Rich – Napoleon Hill PRE-SUASION: A Revolutionary Way to Influence and Persuade – Robert Cialdini The Sales Acceleration Formula – Mark Roberge Predictable Revenue – Aaron Ross and Marylou Tyler Thinkertoys – Michael Michalko The Psychology of Selling – Brian Tracy The Challenger Sale: Taking Control of the Customer Conversation – Matthew Dixon and Brent Adamson Influence: Science and Practice – Robert B. Cialdini Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance – Jason Jordan and Michelle Vazzana 7L: The Seven Levels of Communication: Go from Relationships to Referrals – Michael J. Maher Digital Marketing on a Zero Budget Online Courses Popular Niche Courses for Marketing and Sales Professionals. PG Program in Management – upGrad PG Certification in Digital Marketing & Communication – upGrad Executive Program in Strategic Digital Marketing – upGrad Terminologies Do research on these industry jargons and get familiarised to stay confident. Sound Bite Value Proposition Service Level Agreement Smarketing GPCTBA/C&I – Goals, Plans, Challenges, Timeline, Budget, Authority, Negative Consequences, Positive Implications. Churn Rate ABC – Always Be Closing. BANT – Budget, Authority, Need, Timeline Buyer Persona Lifetime Value Qualified Lead Social Selling Adoption process – the buying process Discovery Call Net Promoter Score Customer Acquisition Cost AIDA – Attention/Awareness, Interest, Desire, Action Cold Calling Profit Margin Conversion Rate Marketing and Sales Management Tools To automate and remove the repetitive, mundane tasks of the marketing and sales process. Buffer – Manage all the digital media accounts in a single dashboard. Canva – Unleash the creative potential of the professionals and build a brand for life. Google Analytics – Free data analytics solutions to measure and optimise the growth of your business. Hotjar – One stop solution for website optimisation. Simply Measured – Offers enterprise-level analytics and management data for the digital initiatives. IFTTT (If This Then That) – Single platform to merge all the cross-channel marketing and sales efforts. HubSpot CRM – A perfect tool to manage and enhance customer relationships. Adobe Spark – Create visually appealing stories and marketing designs with minimal efforts. LinkedIn Sales Solutions – Find leads and close deals through the LinkedIn sales navigator. InsideSales.com – Incorporate Artificial Intelligence (AI) to convert leads to loyal consumers. ToutApp – Simple and sophisticated tool to transform the sales team into a revenue-generating machine. SalesForce – Smarter and faster client relationship management infrastructure. Calendly – Aids in scheduling and managing the appointments without the interaction of emails. LeadMine – Look, capture and reach qualified business leads with corporate contact information. Saleshandy – A suite of powerful tools for marketing and sales activities such as email tracking, mail merging, document tracking, auto-follow-up etc. Yesware – Sell smarter with high-level actionable insights of consumers and make focused decisions and strategies to gain real-time results. 10 Influencer Marketing Strategies You Should Know [Gifographic] Influencers and Experts to follow on Twitter In times of crisis, lookup to these Industry Doyens for Inspiration and to stay focused. Donald Miller – @donaldmiller Tabitha Naylor – @tabithanaylor Ann Handley – @annhandley Matt Heinz – @HeinzMarketing Avinash Kaushik – @avinash Scott Galloway – @profgalloway Danny Sullivan – @dannysullivan Larry Kim – @larrykim Vala Afshar – @ValaAfshar Trish Bertuzzi – @BridgeGroupInc Alice Heiman – @aliceheiman Gerhard Gschwandtner- @gerhard20 Jim Keenan – @keenan Peter Ostrow – @PeterOstrow Jill Rowley – @Jill_Rowley I hope this ultimate guide and comprehensive resource list would help you kick-start your career in sales and marketing and aid you to become a qualified professional and a significant player in your domain. Learning never stops. So, make it a part of your personality and always have an open mind to learn and adopt new ideas and knowledge. Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

by Anshuman Agrahari

02 Apr'18