- Blog Categories
- Software Development Projects and Ideas
- 12 Computer Science Project Ideas
- 28 Beginner Software Projects
- Top 10 Engineering Project Ideas
- Top 10 Easy Final Year Projects
- Top 10 Mini Projects for Engineers
- 25 Best Django Project Ideas
- Top 20 MERN Stack Project Ideas
- Top 12 Real Time Projects
- Top 6 Major CSE Projects
- 12 Robotics Projects for All Levels
- Java Programming Concepts
- Abstract Class in Java and Methods
- Constructor Overloading in Java
- StringBuffer vs StringBuilder
- Java Identifiers: Syntax & Examples
- Types of Variables in Java Explained
- Composition in Java: Examples
- Append in Java: Implementation
- Loose Coupling vs Tight Coupling
- Integrity Constraints in DBMS
- Different Types of Operators Explained
- Career and Interview Preparation in IT
- Top 14 IT Courses for Jobs
- Top 20 Highest Paying Languages
- 23 Top CS Interview Q&A
- Best IT Jobs without Coding
- Software Engineer Salary in India
- 44 Agile Methodology Interview Q&A
- 10 Software Engineering Challenges
- Top 15 Tech's Daily Life Impact
- 10 Best Backends for React
- Cloud Computing Reference Models
- Web Development and Security
- Find Installed NPM Version
- Install Specific NPM Package Version
- Make API Calls in Angular
- Install Bootstrap in Angular
- Use Axios in React: Guide
- StrictMode in React: Usage
- 75 Cyber Security Research Topics
- Top 7 Languages for Ethical Hacking
- Top 20 Docker Commands
- Advantages of OOP
- Data Science Projects and Applications
- 42 Python Project Ideas for Beginners
- 13 Data Science Project Ideas
- 13 Data Structure Project Ideas
- 12 Real-World Python Applications
- Python Banking Project
- Data Science Course Eligibility
- Association Rule Mining Overview
- Cluster Analysis in Data Mining
- Classification in Data Mining
- KDD Process in Data Mining
- Data Structures and Algorithms
- Binary Tree Types Explained
- Binary Search Algorithm
- Sorting in Data Structure
- Binary Tree in Data Structure
- Binary Tree vs Binary Search Tree
- Recursion in Data Structure
- Data Structure Search Methods: Explained
- Binary Tree Interview Q&A
- Linear vs Binary Search
- Priority Queue Overview
- Python Programming and Tools
- Top 30 Python Pattern Programs
- List vs Tuple
- Python Free Online Course
- Method Overriding in Python
- Top 21 Python Developer Skills
- Reverse a Number in Python
- Switch Case Functions in Python
- Info Retrieval System Overview
- Reverse a Number in Python
- Real-World Python Applications
- Data Science Careers and Comparisons
- Data Analyst Salary in India
- Data Scientist Salary in India
- Free Excel Certification Course
- Actuary Salary in India
- Data Analyst Interview Guide
- Pandas Interview Guide
- Tableau Filters Explained
- Data Mining Techniques Overview
- Data Analytics Lifecycle Phases
- Data Science Vs Analytics Comparison
- Artificial Intelligence and Machine Learning Projects
- Exciting IoT Project Ideas
- 16 Exciting AI Project Ideas
- 45+ Interesting ML Project Ideas
- Exciting Deep Learning Projects
- 12 Intriguing Linear Regression Projects
- 13 Neural Network Projects
- 5 Exciting Image Processing Projects
- Top 8 Thrilling AWS Projects
- 12 Engaging AI Projects in Python
- NLP Projects for Beginners
- Concepts and Algorithms in AIML
- Basic CNN Architecture Explained
- 6 Types of Regression Models
- Data Preprocessing Steps
- Bagging vs Boosting in ML
- Multinomial Naive Bayes Overview
- Gini Index for Decision Trees
- Bayesian Network Example
- Bayes Theorem Guide
- Top 10 Dimensionality Reduction Techniques
- Neural Network Step-by-Step Guide
- Technical Guides and Comparisons
- Make a Chatbot in Python
- Compute Square Roots in Python
- Permutation vs Combination
- Image Segmentation Techniques
- Generative AI vs Traditional AI
- AI vs Human Intelligence
- Random Forest vs Decision Tree
- Neural Network Overview
- Perceptron Learning Algorithm
- Selection Sort Algorithm
- Career and Practical Applications in AIML
- AI Salary in India Overview
- Biological Neural Network Basics
- Top 10 AI Challenges
- Production System in AI
- Top 8 Raspberry Pi Alternatives
- Top 8 Open Source Projects
- 14 Raspberry Pi Project Ideas
- 15 MATLAB Project Ideas
- Top 10 Python NLP Libraries
- Naive Bayes Explained
- Digital Marketing Projects and Strategies
- 10 Best Digital Marketing Projects
- 17 Fun Social Media Projects
- Top 6 SEO Project Ideas
- Digital Marketing Case Studies
- Coca-Cola Marketing Strategy
- Nestle Marketing Strategy Analysis
- Zomato Marketing Strategy
- Monetize Instagram Guide
- Become a Successful Instagram Influencer
- 8 Best Lead Generation Techniques
- Digital Marketing Careers and Salaries
- Digital Marketing Salary in India
- Top 10 Highest Paying Marketing Jobs
- Highest Paying Digital Marketing Jobs
- SEO Salary in India
- Brand Manager Salary in India
- Content Writer Salary Guide
- Digital Marketing Executive Roles
- Career in Digital Marketing Guide
- Future of Digital Marketing
- MBA in Digital Marketing Overview
- Digital Marketing Techniques and Channels
- 9 Types of Digital Marketing Channels
- Top 10 Benefits of Marketing Branding
- 100 Best YouTube Channel Ideas
- YouTube Earnings in India
- 7 Reasons to Study Digital Marketing
- Top 10 Digital Marketing Objectives
- 10 Best Digital Marketing Blogs
- Top 5 Industries Using Digital Marketing
- Growth of Digital Marketing in India
- Top Career Options in Marketing
- Interview Preparation and Skills
- 73 Google Analytics Interview Q&A
- 56 Social Media Marketing Q&A
- 78 Google AdWords Interview Q&A
- Top 133 SEO Interview Q&A
- 27+ Digital Marketing Q&A
- Digital Marketing Free Course
- Top 9 Skills for PPC Analysts
- Movies with Successful Social Media Campaigns
- Marketing Communication Steps
- Top 10 Reasons to Be an Affiliate Marketer
- Career Options and Paths
- Top 25 Highest Paying Jobs India
- Top 25 Highest Paying Jobs World
- Top 10 Highest Paid Commerce Job
- Career Options After 12th Arts
- Top 7 Commerce Courses Without Maths
- Top 7 Career Options After PCB
- Best Career Options for Commerce
- Career Options After 12th CS
- Top 10 Career Options After 10th
- 8 Best Career Options After BA
- Projects and Academic Pursuits
- 17 Exciting Final Year Projects
- Top 12 Commerce Project Topics
- Top 13 BCA Project Ideas
- Career Options After 12th Science
- Top 15 CS Jobs in India
- 12 Best Career Options After M.Com
- 9 Best Career Options After B.Sc
- 7 Best Career Options After BCA
- 22 Best Career Options After MCA
- 16 Top Career Options After CE
- Courses and Certifications
- 10 Best Job-Oriented Courses
- Best Online Computer Courses
- Top 15 Trending Online Courses
- Top 19 High Salary Certificate Courses
- 21 Best Programming Courses for Jobs
- What is SGPA? Convert to CGPA
- GPA to Percentage Calculator
- Highest Salary Engineering Stream
- 15 Top Career Options After Engineering
- 6 Top Career Options After BBA
- Job Market and Interview Preparation
- Why Should You Be Hired: 5 Answers
- Top 10 Future Career Options
- Top 15 Highest Paid IT Jobs India
- 5 Common Guesstimate Interview Q&A
- Average CEO Salary: Top Paid CEOs
- Career Options in Political Science
- Top 15 Highest Paying Non-IT Jobs
- Cover Letter Examples for Jobs
- Top 5 Highest Paying Freelance Jobs
- Top 10 Highest Paying Companies India
- Career Options and Paths After MBA
- 20 Best Careers After B.Com
- Career Options After MBA Marketing
- Top 14 Careers After MBA In HR
- Top 10 Highest Paying HR Jobs India
- How to Become an Investment Banker
- Career Options After MBA - High Paying
- Scope of MBA in Operations Management
- Best MBA for Working Professionals India
- MBA After BA - Is It Right For You?
- Best Online MBA Courses India
- MBA Project Ideas and Topics
- 11 Exciting MBA HR Project Ideas
- Top 15 MBA Project Ideas
- 18 Exciting MBA Marketing Projects
- MBA Project Ideas: Consumer Behavior
- What is Brand Management?
- What is Holistic Marketing?
- What is Green Marketing?
- Intro to Organizational Behavior Model
- Tech Skills Every MBA Should Learn
- Most Demanding Short Term Courses MBA
- MBA Salary, Resume, and Skills
- MBA Salary in India
- HR Salary in India
- Investment Banker Salary India
- MBA Resume Samples
- Sample SOP for MBA
- Sample SOP for Internship
- 7 Ways MBA Helps Your Career
- Must-have Skills in Sales Career
- 8 Skills MBA Helps You Improve
- Top 20+ SAP FICO Interview Q&A
- MBA Specializations and Comparative Guides
- Why MBA After B.Tech? 5 Reasons
- How to Answer 'Why MBA After Engineering?'
- Why MBA in Finance
- MBA After BSc: 10 Reasons
- Which MBA Specialization to choose?
- Top 10 MBA Specializations
- MBA vs Masters: Which to Choose?
- Benefits of MBA After CA
- 5 Steps to Management Consultant
- 37 Must-Read HR Interview Q&A
- Fundamentals and Theories of Management
- What is Management? Objectives & Functions
- Nature and Scope of Management
- Decision Making in Management
- Management Process: Definition & Functions
- Importance of Management
- What are Motivation Theories?
- Tools of Financial Statement Analysis
- Negotiation Skills: Definition & Benefits
- Career Development in HRM
- Top 20 Must-Have HRM Policies
- Project and Supply Chain Management
- Top 20 Project Management Case Studies
- 10 Innovative Supply Chain Projects
- Latest Management Project Topics
- 10 Project Management Project Ideas
- 6 Types of Supply Chain Models
- Top 10 Advantages of SCM
- Top 10 Supply Chain Books
- What is Project Description?
- Top 10 Project Management Companies
- Best Project Management Courses Online
- Salaries and Career Paths in Management
- Project Manager Salary in India
- Average Product Manager Salary India
- Supply Chain Management Salary India
- Salary After BBA in India
- PGDM Salary in India
- Top 7 Career Options in Management
- CSPO Certification Cost
- Why Choose Product Management?
- Product Management in Pharma
- Product Design in Operations Management
- Industry-Specific Management and Case Studies
- Amazon Business Case Study
- Service Delivery Manager Job
- Product Management Examples
- Product Management in Automobiles
- Product Management in Banking
- Sample SOP for Business Management
- Video Game Design Components
- Top 5 Business Courses India
- Free Management Online Course
- SCM Interview Q&A
- Fundamentals and Types of Law
- Acceptance in Contract Law
- Offer in Contract Law
- 9 Types of Evidence
- Types of Law in India
- Introduction to Contract Law
- Negotiable Instrument Act
- Corporate Tax Basics
- Intellectual Property Law
- Workmen Compensation Explained
- Lawyer vs Advocate Difference
- Law Education and Courses
- LLM Subjects & Syllabus
- Corporate Law Subjects
- LLM Course Duration
- Top 10 Online LLM Courses
- Online LLM Degree
- Step-by-Step Guide to Studying Law
- Top 5 Law Books to Read
- Why Legal Studies?
- Pursuing a Career in Law
- How to Become Lawyer in India
- Career Options and Salaries in Law
- Career Options in Law India
- Corporate Lawyer Salary India
- How To Become a Corporate Lawyer
- Career in Law: Starting, Salary
- Career Opportunities: Corporate Law
- Business Lawyer: Role & Salary Info
- Average Lawyer Salary India
- Top Career Options for Lawyers
- Types of Lawyers in India
- Steps to Become SC Lawyer in India
- Tutorials
- C Tutorials
- Recursion in C: Fibonacci Series
- Checking String Palindromes in C
- Prime Number Program in C
- Implementing Square Root in C
- Matrix Multiplication in C
- Understanding Double Data Type
- Factorial of a Number in C
- Structure of a C Program
- Building a Calculator Program in C
- Compiling C Programs on Linux
- Java Tutorials
- Handling String Input in Java
- Determining Even and Odd Numbers
- Prime Number Checker
- Sorting a String
- User-Defined Exceptions
- Understanding the Thread Life Cycle
- Swapping Two Numbers
- Using Final Classes
- Area of a Triangle
- Skills
- Software Engineering
- JavaScript
- Data Structure
- React.js
- Core Java
- Node.js
- Blockchain
- SQL
- Full stack development
- Devops
- NFT
- BigData
- Cyber Security
- Cloud Computing
- Database Design with MySQL
- Cryptocurrency
- Python
- Digital Marketings
- Advertising
- Influencer Marketing
- Search Engine Optimization
- Performance Marketing
- Search Engine Marketing
- Email Marketing
- Content Marketing
- Social Media Marketing
- Display Advertising
- Marketing Analytics
- Web Analytics
- Affiliate Marketing
- MBA
- MBA in Finance
- MBA in HR
- MBA in Marketing
- MBA in Business Analytics
- MBA in Operations Management
- MBA in International Business
- MBA in Information Technology
- MBA in Healthcare Management
- MBA In General Management
- MBA in Agriculture
- MBA in Supply Chain Management
- MBA in Entrepreneurship
- MBA in Project Management
- Management Program
- Consumer Behaviour
- Supply Chain Management
- Financial Analytics
- Introduction to Fintech
- Introduction to HR Analytics
- Fundamentals of Communication
- Art of Effective Communication
- Introduction to Research Methodology
- Mastering Sales Technique
- Business Communication
- Fundamentals of Journalism
- Economics Masterclass
- Free Courses
8 Best Lead Generation Techniques That Work in 2024
Updated on 30 November, 2022
11.66K+ views
• 8 min read
In today’s world, the path of purchase can be anywhere. As the purchasing process and modes have changed, the marketers’ task is to develop useful marketing techniques to attract customers. Despite reaching an audience through mass advertisements and email newsletters, marketers now need to learn new methods to create long-term relationships.
One such method is Online Lead Generation, which contains the potential customers’ contact information, gathered based on customers’ requests. This information can be call back requests, products added to the basket, and didn’t make a purchase, signed for the newsletter, and many more. According to Stats.com, more than 95% of the customers visiting the website will not make any purchases but can be potential customers in the future.
This showcases how vital online lead generation is for businesses to turn visitors into buyers. Since the market is moving more towards online purchasing, companies need to have useful lead generation techniques to stay in a better position.
Top Lead Generation Techniques
The increasing importance of online lead generation has led to the advancement of many lead generation techniques. For a technique to effectively impact the business, it is essential to choose potential lead indicators. Below are the top used lead generation techniques:
1. Search Engine Optimisation
Your website is mainly directed by the popular search engines Google, Bing, and Yahoo. Social media websites and advertisements are also used to land users on your website, which will be discussed later in this article.
In simple terms, SEO is a process of moving up the website’s visibility by improving web search engines’ ranking.
Search engines follow three functions,
- Crawling: Web page is found using the links. Crawlers are enabled to search for the new link, and once found, they are added to the index called Caffeine, which is later used to retrieve the website in relevant future searches.
- Index: Nameservers have relevant website URLs stored in their databases. Upon search, the relevant link is retrieved, and the required web page is displayed.
- Search engine ranking: Not every user remembers the relevant URL or the website’s name of their interest. Most of the search will be based on the related problem search; now, if your website ranking is low, your URL may be displayed on the 2nd or 3rd page of the search, making it unnoticeable. By using relevant SEO tools, your ranking can be increased. Higher the SEO ranking, the higher the visibility and the number of visitors.
upGrad’s Exclusive Digital Marketing Webinar for you –
How Marketers can enable Sales for Success?
2. Lead Generation Using Content Marketing
Content marketing is about using relevant skills to attract users towards the company by providing resourceful content. Content marketing ]aids companies increase their SEO ranking and are quite adaptable in engaging customers.
- Content marketing works effectively when a new product is introduced, a new audience and popularity need to be gained.
- You need to provide adequate technical guidance or when your product is quite technically complex and needs detailed information.
- When there are many competitors, you need to provide an exact technical footprint on how your product is the best.
To overcome all this listed above, the solution is a well detailed and relevant corporate blog. After providing correct details of their product and showcasing skills, this will be the best time to request the contact details to establish a business.
3. Pay Per Click Advertising
With the rise in digital marketing and its wide usage, digital platforms are the best media to gain website traction, market your products, and connect with customers.
Hence, it is essential that businesses establish an effective online presence to reach their target audiences. For this, you require expert SEO implementation tools, should choose the right social media platform, websites, and have better advertising strategies to spread brand awareness and engage target audiences to increase customers.
Pay-per-click (PPC) advertising is one of the efficient digital marketing strategies to reach massive audiences. It is an advertising technique in which the business earns its audience by directing users to their website through advertisements on relevant websites and paying platforms for every click.
In PPC advertising, companies choose the platform with the required budget and share the relevant content to be advertised. There is competition for a keyword to achieve the quality of the content, extension, and site links to aid to gain a better score. A keyword is the central part of a PPC ad campaign; once the keyword is provided, the relevant ad is displayed on the targeted websites. With a better PPC ad campaign, you can get constant traffic and a broad audience.
4. Lead Generation Using Social Media
Facebook, Twitter, Instagram, YouTube, and TikTok are social media platforms with the most traffic. So, businesses make great efforts to utilize its broad audience to promote their business platform. Also, one of the significant sources of income for social media is advertising making it the perfect way for businesses to reach their target audiences. While the early web didn’t allow user-related content creation, Web 2.0 applications allow users to create, edit, and store user-generated content.
Key ingredients are matching the trend, user interest and start showing graphical contents to attract users. Social media platforms and blogs, rating websites, forums, and many more websites use user-related content.
The gaming industry claims a whopping $91 billion worldwide in the marketing arena. One of the major sales in gaming is derived from consumer-generated content posted on gaming websites like Twitch, YouTube, etc. as gamers depend on their ratings. Because playing games is very engaging and reaches targeted audiences efficiently, companies pay popular gamers to play the game and talk to the audience about their product.
Also Read: Social Media Marketing Salary in India
5. Lead Generation Using Newsletters
In marketing, there are three types of leads,
- Cold leads- No relevant information of customers is known, but their interest in the product is known via clicks and site visits.
- Warm leads- User contact details are known via forms, call-back requests, etc. It’s the sales team’s responsibility to change subscribers to potential customers.
- Hot leads- User has left products in the basket or customer left page while making payments. Companies need to reach customers to make that successful purchase.
Whatever the lead is established, the task of the company is to generate sales. One of the well-used techniques is signing up users for the customer newsletter. It leverages companies to reach customers in their domain with no further investments. The responsibilities that the organization needs to undertake are,
- Building trust by sharing achievements.
- Creating constant relevant blog content.
- Segment targeted discounts for quick sales.
- Send out personalized emails on birthdays, anniversaries, and win trust.
Customers should be able to subscribe to newsletters on the company’s website and other related websites and social media platforms to reach more sets of audiences. Everything said, newsletters are considered outdated, and companies are migrating towards messengers to spread brand awareness.
Best Digital Marketing Courses Online
6. Website Optimisation and Landing Pages
Now that you know the importance of online lead generation, it is a no-brainer that a company’s website should be well-designed and provide adequate information. If the website ranks well on search engines, there will be no need for a company to spend on other lead developing techniques. But it is not easy and will make companies deviate from core functionality. Poor website design will lead to lesser website traffic. Designing the virtual home is essential for gaining trust and to get the contact details of the customers.
Playing a vital role in online marketing campaigns, landing pages are specially designed to increase website traffic and gain more leads. Here companies spend a lot of resources and budget on online marketing. Companies perform A/B testing and many other steps to optimize landing pages. Some of the well-known types of landing pages are,
- Click-Through Landing Pages– These sites are funded by companies to provide resourceful content, tools and announce discounts to convince customers to make the purchase using their gateways or direct them to the payment page.
- Lead Capture Landing Pages- It’s cold leads-based pages. Plans such as free subscriptions, short term subscriptions are used to gain customers’ interest.
- Viral Landing Pages- This is based on word-of-mouth marketing. Aim of this page is to create trendy content and spread information on social media websites.
- Microsites- It’s a supplementary website with short information and attractive product description, aiding for easy understanding. They are classified as landing pages because they direct back to payment gateways.
In-demand Digital Marketing Skills
7. Instant Messaging and Chatbots
This is one of the modern ways of lead development and a powerful marketing weapon. Here, the company should have expertise in both technical and sales front as this is 1-1 communication. The executives need to learn the customers’ needs for a well-tailored program and pitch sales quickly. Now, AI-based chatbots are used for better content delivery and uniformity.
Some users establish trust through communication. They would rather have a quick chat with the team than read long pages for information. But chatbots and executives need to be trained to provide precise details about new products, discounts, and provide proper segmentation and establish clear flow. Landbot, Zapier, and Google sheets are the popular tools used for online lead generation.
Must Read: Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert
Digital Marketing Free courses to Learn
What Next?
If you wish to explore and become an expert in Digital Marketing, check out MICA and upGrad’s Advanced Certificate in Digital Marketing & Communication. Become an expert in social media marketing, content marketing, branding, marketing analysis, and PR.
Popular Digital Marketing Blogs
RELATED PROGRAMS