Top 90 SEO Interview Questions and Answers [Ultimate Guide 2025]

We cannot emphasize the importance of SEO enough for businesses in 2025. If you want to market your business, you’d certainly aim to improve your online presence with targeted strategisation. SEO is a major playing factor in this!

With the correct use and application of SEO, you can take the reach of your website to the next level! According to a user behavior study conducted by Backlinko, 59% of users visit only 1 page in their search session. This study also found that only 0.44% of searchers go to the second page of Google’s search results.

Many organizations and businesses recruit SEO professionals through comprehensive interview processes to identify skilled candidates. Thus, the interview process for an SEO job role is quite a determining factor to test your abilities and domain knowledge.

Having a better understanding of SEO interview questions can help you with advanced preparation, making you more confident and mentally prepared for the questions that may be asked.

In this interview guide, we have compiled the top SEO interview questions and answers for you so that you can understand the depth and real-intend of SEO interview questions.

Keep reading to find out more about SEO interview questions!

Also Read: What is SEO Marketing and Why It Matters?

Top SEO Interview Questions and Answers 

We have categorized the top SEO interview questions according to the level of difficulty and expertise for you so that you can ascertain the level of different SEO questions and accordingly prepare your answer.

Also Read: Best SEO Project Ideas for a Strong Portfolio

Beginner/Fresher Level SEO Interview Questions 

As a beginner, you can expect SEO basic interview questions testing your fundamental knowledge. Here are some SEO interview questions for freshers to help you crack your interview:

1. Why is SEO so important to businesses?

SEO is very important for businesses if they want to make more sales without high marketing costs. In the digital world that we live in, businesses are also moving towards creating an online presence. Even businesses that started before the digital time are also switching to an online presence. The reason is that it brings more visibility.

When the website is updated, the business gets more visibility. The visibility is on the first page, so when a potential customer has searched for a product your business comes into the first results. Another reason why SEO is important is that it brings trust, if the business is mentioned in the first few searches then it builds trust in the buyer’s mind. If the buyer does not see your business in the first few searches, it brings doubt to the buyer’s mind.

CTR decreases gradually with each position. If you want your business to be successful in the online world, it is very important to have a well-optimized website. One big advantage of SEO against PPC is, that even if you stop your SEO activities today, your results won’t stop tomorrow, unlike PPC.

2.  What are the most important Google Ranking Factors?

There is no definite, concrete answer for this. Everything we know is based on our experiments and industry best practices. Nonetheless, we can list the following as the most important Google Ranking Factors: 

• Content Quality
• Keywords
• Backlinks
• Organic clicks
• Page loading speed

3. What is web crawling? Why is it important?

Web crawling is the process where search engine bots crawl websites for indexing. Those are called a spider or spider bot. Crawlers use hyperlinks to visit other pages, and documents and bring information back to the web servers for indexing. Once the crawler visits a page, it makes a copy of it and adds its URLs to indexing.

The more fresh content you produce or upload, the more frequently your website will be crawled from search engines. Crawling is important because of indexing as if the website contents or pages would not appear in the search results if they are not indexed.

4. What is an organic result?

Organic results are unpaid results and also called ‘free results’, or ‘natural results’. The ranking of organic results is based on various factors. Organic results can be seen under the paid results. 

You cannot manipulate organic results by paying Google. They can only be improved by having high-quality content and improving user experience.

5. What is the difference between paid and organic results? 

Search results are of two types —paid and organic, shown on the search results page (SERP) depending on the relevance and quality of the user query. Organic results are non-paid, and ranking high organically is quite tricky, requiring the proper use of SEO tools. 

Whereas paid results need bidding on the keywords. Depending on the maximum cost per click (CPC) and the quality score, these results are placed above the organic search results on the SERP. Being paid advertisements, the higher the score, the lesser the amount to be paid. 

6. What are meta descriptions?

Meta descriptions are HTML attributes that convey what the page is about. It describes the webpage not only to search engines but also to users. Users can read the meta descriptions beneath the Title of the web page in search engine results page.

Meta descriptions are one of the important SEO tags where it is recommended to optimize for keywords. Keywords are crucial to designing a meta description in a way that users want to read more about your web page and thus improve your CTR.

7. What is Google Sandbox?

Google Sandbox Effect is a theory that states new websites are normally in the probation period (inside a box) and can't be able to rank well for their most important keywords. The theory states Google needs some time to observe before taking it out of that imaginary area. It may be caused by building too many links within a short period.

It was never announced officially but was mentioned when Google talked about different topics. It is the name given to the ranking process of Google how it ranks the websites in its index. It is like an imaginary filter that Google puts. 

The new websites do not get visibility till their probation period. The Sandbox effect could be prevented by improving the content, indexing the website, using keywords, having traffic from social media, etc.

8. What is DA? How is DA important?

DA which stands for Domain Authority is a metric developed by MOZ. It ranges from 0 to 100. The higher the better. The more DA you have the better the possibility of ranking.

The scores between 40 and 50 are considered average. DA scores between 50 and 60 are considered as good and DA scores above 60 are considered excellent.

DA is an important metric for SEO, which is used to quickly understand the quality of websites. It helps them to compare multiple sites and understand their authority.

9. What are the popular SEO tools available in the market?

The most popular and important SEO tools are Google Analytics, Google Search Console, Google Keyword Planner, Bing Webmaster Tools, Ahref, SEMRush, Alexa, Moz, and Screaming Frog.

• Google Search Console: If you work in an SEO role, you need to master Search Console.  It is a completely free tool from Google that helps you to check your website health in the eyes of Google as well as analyze the performance of your website 
• Google Analytics: A free version of Google Analytics is sufficient if your website is mid-level. It helps you to understand the performance of your website, understand the behavior of the visitors, help you perform better in terms of conversions, and so on.

Apart from these free tools, some notable paid tools are

• Moz: It helps businesses to analyze and get insights about their websites and their competitors.
• Ahrefs: Ahrefs is the best tool if you want to check your or your competitor’s backlinks.
• SEMRush: SEMRush helps you check the health of your backlink, the position of your keywords, and errors in your website.
• Screaming Frog: It crawls your entire website and lists out all key elements like internal links, external links, titles, descriptions, HTTP status codes, and more.

Read more here: Must Have SEO Tools to Explode Your Ranks in 2025

10. What is a do-follow link?

Any SEO Interview Question and Answers guide won’t be complete without this question. Do-follow is the default hyperlink. When search engines find a do-follow link, it crawls the page and passes authority (also called link juice) from one website to another. More do-follow links from high authority sites mean the possibility of better ranking in SERP as backlinks are still an important ranking factor.

Example of a do-follow link:

<a href=”https://www.upgrad.com”>Do-follow link Example</a>

11. What are the various aspects of keywords in SEO? Define them.

The various aspects of keywords in SEO are:

1. Keyword frequency: 

Keyword frequency is the number of times a specific keyword phrase appears on a web page. While optimizing a web page, we have to make sure we don’t use the keyword so much that becomes keyword stuffing.

2. Keyword Difficulty:

Keyword difficulty is a metric to define how difficult it is to rank a specific keyword based on its popularity and competition. The higher the keyword difficulty, the more time or number of backlinks might be needed.

3. Keyword Proximity: 

Keyword Proximity tells the distance between two keywords on a web page or text. It is important from the perspective of search engine analysis that utilize it to understand the content relevance and natural placement of the context. This in turn helps to ascertain search and page ranking.

4. Keyword Density:

Keyword Density is the percentage of times a keyword or phrase appears on a specific web page. When the keyword density is far higher than the recommended level, it might trigger search engines to think it’s keyword stuffing. So, we need to make sure the keyword density is not too high for any primary or secondary search phrases.

For example, if a keyword appears 5 times in an article of 200 words, the density would be 2.5%. There is no ideal keyword density but 3-4% is considered as best practice for SEO.

5. Keyword Stuffing:

Keyword stuffing is a black hat SEO method that increases the number of keyword density to a far higher range in order to rank for potential keywords. After the Panda update, it’s not recommended to keyword stuff to manipulate search engines and should be avoided at all costs.

6. Keyword Stemming:

Keyword Stemming is a process of identifying the root word of a keyword and creating new keywords by adding suffixes, prefixes, and pluralization. This helps in standardizing variations of a word to ensure they are treated as a single term in search engines or data analysis. 

For example, "writing," "writer," and "write" would all be traced to the root word "write," improving search relevance and data consistency in natural language processing tasks.

7. Keyword Prominence: 

Keyword Prominence tells where your keyword is located on a web page. For example, in a blog section, it is better to have your keyword in the article, especially the first and last paragraphs. Keyword prominence is an essential practice for effective on-page SEO

Keywords placed in prominent areas, such as titles, headers, the first 100 words, and meta descriptions, signal their importance to search engines. This further helps search engines to understand the content's relevance to specific search queries. 

Content has more chances of ranking high if keyword prominence is prioritized due to increased visibility and driving more traffic.

12. What are the different types of keywords in SEO?

The different types of keywords in SEO are:

• Primary Keywords: These are the main keywords that directly represent the central theme of a page or website. They are highly relevant to the content and often the most targeted in SEO strategies. e.g. “android mobile phones"
• Short-tail Keywords: Broad and general terms with high search volume but lower conversion rates. e.g., "mobile phones"
• Long-tail Keywords: These are longer phrases that attract lower search volume but higher conversion rates. e.g., "best mobile phones for gaming"
• Transactional Keywords: Indicate a user’s intent to make a purchase. e.g., "buy mobile phones online"
• Informational Keywords: Used when searching for information or solutions. e.g., "how to choose the best gaming mobile phones"
• Local Keywords: Keywords that target a specific location, helpful for local SEO e.g., "gaming mobile phones shops near me"

13. What is a long tail keyword?

Long tail keywords are phrases that have more than 4 words and are very specific. Unlike short keywords which are very broad, long tail keywords show the intention and nature of the search and thus get a good number of conversions if we target accordingly.

Blogs are the best places to utilize long tail keywords. Unlike broad keywords, the number of searches for long tail keywords is very less but if we combine multiple long-tail keywords, we get a good amount of traffic with a very high conversion rate.

14. What is bounce rate in SEO?

Bounce rate is the percentage of website users who leave the website from the landing page without visiting any other page or without taking any specific action.

According to Google, Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

To lower the bounce rate, increase the engagement on your page (with the help of internal links, CTA, etc), increase page speed, match user experience, and more.

Bounce rate benchmarks change from genre to genre. Blogs tend to have high bounce rates and B2B sites should have fewer. Benchmarks also change based on the industry.

15. What is an anchor text? Why is anchor text important to SEO?

Anchor text is the clickable text in a hyperlink. Anchor texts help users to understand what the page is about. It also holds SEO value if keywords are implemented. But in the case of being over-optimized, might get punished by Google.

Anchor text should be natural and diversity is important like branded, long tail, image links, and partial and exact matches.

Search engines use anchor text to understand the context of the page it is linking to. This holds some SEO value in terms of understanding search engines what the page is about.

16. What are header tags?

Although the term may seem complicated, header tags are nothing but header tags on your page.

It ranges from <h1> to <h6> with H1 being the biggest and H6 being the smaller header. H1 and H2 are considered to be the most important for SEO.

It is recommended to utilize your secondary keywords in header tags wherever it feels natural and doable.

17. What is 301 redirect?

This SEO Interview Question attempts to understand your technical knowledge. 301 redirect is a permanent redirect method to redirect users and search engines to redirect from the old URL to the new URL. When a webmaster wants to redirect from one URL to another for various reasons, 301 is considered the best as it passes most of the link juices from the old page to the new page.

301 is better for SEO compared to 302 or other JS-related redirects in terms of passing authority and value.

18. What is Googlebot?

Googlebot is Google’s web crawler to find, crawl, and index web pages. You should not confuse Googlebot with Google web crawler. Googlebot and the Google web crawler are the same thing. There are two different types of crawlers-

1. Desktop Crawler - It simulates over the desktop
2. Mobile Crawler - It simulates over the mobile device

19. What is ALT Tag and what is its importance in SEO?

Alt tag is an HTML attribute that helps us to describe every image you publish on your website. If any reason, the image can't be displayed in the browser, users can read the alt tags and understand what the image relates to. It also helps search engines to understand what the image is about, which helps them to understand more about the page. Alt tags can increase the ranking of the website’s images in Image searches of search engines.

20. What is Google Autocomplete?

Google Autocomplete is a function in Google and other search engines. When a user starts typing in the search box, the Google autocomplete function gives you a list of options to complete your search.

21. What is robots.txt and why is it useful in SEO?

Robots.txt is a text file that acts as a set of rules that instructs search engine crawlers about indexing and caching a webpage, file of a website directory, or domain.

Robots.txt is useful in SEO because without it you lose control over what you want to display or give access to the search engine crawlers.

22. What is page speed, and why is it important?

Page speed is the time a website takes to load for a user. A search engine considers this when ranking websites as a page that loads faster directly correlates to a better user experience. 

Reducing redirects, reducing image sizes, removing render-blocking, improving serve response time, optimizing the code, etc., can increase page speed. 

23. What factors will you consider to measure SEO success rate?

Organic traffic, keyword rankings, CTR, bounce rate, time spent on a page, returning visitors, and domain authority are some factors that help measure a website’s SEO strategy success. 

The factors to be assessed to check the efficacy of an SEO strategy are:  

• Increased organic traffic: If the organic traffic on a website is growing, that is a good sign that the SEO strategies are working. 
• Better natural backlinks: Backlinks help search engines understand that a website’s content is trustworthy and valuable. If the website gets high-quality, natural backlinks, it’s a sign that the SEO is effective. 
• Low bounce rate: If the bounce rate of your website is high, it indicates that the website’s content isn’t engaging or informative. If it continues to remain high, some changes should be made to the SEO strategy. 

24. What is Local SEO and why it is important?

Local SEO is aimed at optimizing your website to appear in a specific location or region. You must have used the “near me” option in your Google search. It is in search results like these that local SEO is important as it highlights and aims to attract specific geographical regions' SEO.

With local SEO, the reach and visibility of local and small businesses can be improved with targeted keywords and location result optimization.

25. What is the difference between TLD and ccTLD?

TLD refers to “top level domain” whereas ccTLD refers to country code top level domain. A TLD appears at the end of a website such as .com, .edu,  .gov or .org. 

A ccTLD refers to a country code top-level domain and targets a specific geographical area or country. It is hence a part of TLD, but it refers to a specific country or region. These help users identify the region or country where the region or country they are visiting is based. Examples of a ccTLD are .in, .u,k and .fr.

26. What do you mean by rich snippets and how are they important from an SEO point of view?

Rich snippets are part of search results that aim to provide some additional details based on your search query. Rich snippets provide details like ratings, nearby events, and any related useful information. 

Although rich snippets do not directly improve page ranking, they are quite important from an SEO point of view as they can result in improved CTRs.

27. What steps do you follow for competitive analysis?

We can adopt the following steps to conduct competitive analysis for SEO?

• Firstly, you need to identify your competitors
• Then, you need to assess and conduct keyword analysis, check content relevance, conduct backlink analysis as well as on-page optimization.
• With this collected information, you can now accordingly develop a strategy to identify the keyword and content gaps in your page
• You can also come up with newer strategies and opportunities for new keyword incorporation or addition

28. Can you point out some common SEO mistakes that can prove detrimental to your website or business?

Some of the most common SEO mistakes include:

• ignoring mobile optimization
• neglecting high-quality content
• keyword stuffing
• failing to optimize meta tags
• Undermining the importance of page load speed
• Not having a clear URL structure or internal linking strategy also hinders SEO efforts
• Overlooking technical SEO aspects such as broken links, improper redirects, and alt text 

29. What is the importance of identifying duplicate content in SEO? How can you fix duplicate content?

Duplicate content can confuse search engines and prevent your site from ranking well. Search engines may struggle to determine which version of content to index, leading to potential penalties or lower rankings. 

To fix duplicate content, one can use canonical tags to point to the original version, implement 301 redirects where appropriate, and regularly audit your site for duplications. Rewriting or consolidating similar content also helps in improving SEO.

30. What do you think is the role of social media within SEO?

In the era of prominence of social networking sites, social media plays a crucial role in SEO by driving traffic to your website, increasing brand visibility, and enhancing user engagement. Various social signals such as likes, shares, and comments, may indirectly influence rankings by increasing the likelihood of backlinks and overall online presence. 

Active social media accounts can indirectly help build brand authority, attract a larger audience, and ultimately contribute to higher search engine visibility.

Read About: SEO Optimization Tips and Tricks

Intermediate Level SEO Interview Questions 

31. What is a Canonical URL?

A canonical URL is a way of telling search engines which specific URL is the original and which one you want to be listed in search engines. Canonical URL helps websites to avoid duplicate issues. There can be multiple cases where you can have canonical issues such as different dynamic parameters of the same page, print version, and more.

Cross-domain canonical URL makes content syndication possible. In this process, you select the original version and use the canonical attribute so the other versions are considered variations and not duplicate pages. Share the various methods to fix the canonical issues in this SEO interview question.

32. Differentiate between on-page SEO and off-page SEO.

On-page SEO refers to the optimization efforts made directly within a website to improve its search engine rankings. This includes optimizing elements like content quality, keywords, meta tags, headings, internal linking, and improving user experience (UX). It also involves optimizing images, URL structure, and mobile responsiveness.

Off-page SEO, on the other hand, focuses on external factors that influence a website’s ranking. This includes building backlinks, social media marketing, influencer collaborations, and online reputation management. Off-page SEO helps increase a website’s authority, trustworthiness, and popularity, ultimately driving more traffic and improving rankings.

Another must-read: 25+ Proven SEO Strategies to Master On and Off Page SEO Techniques in 2025

33. What is an HTML Sitemap?

HTML sitemap is a web page where users can able to access the list of pages in a proper structure, organized in a way that they can understand and navigate the site smoothly.

It is not necessary to create an HTML sitemap if your website has a handful of user-accessing web pages. If you have a big website, an HTML sitemap is particularly useful.

34. What is XML Sitemap?

XML stands for Extensible Markup Language. XML sitemap is intended, designed only for search engines, the time of the last modifications performed on them. 

It lists the webpages and how frequently those gets updated. XML sitemap is a way for us to ask search engines to crawl and index all our important pages frequently. Sitemap is one of the first things search engines search when it finds a website.

35. How can you use SEO for videos? 

Videos are growing in popularity exponentially. People generally use YouTube to search for any video. The basic SEO for YouTube videos is to include popular keywords in the meta descriptions, titles, or tags. 

Since engine bots cannot watch video, they rely on text data accompanied by the video. Taking advantage of the video’s texts in the form of closed captions, transcripts, and subtitles will help positively impact user engagement, experience, viewership, and watch time.

36. How can you decrease the load time of your websites?

The loading time of websites can be decreased  through the following measures:

• Optimize CSS delivery to reduce HTTP request
• Using external style sheets
• Compressed images (without compromising the quality)
• Minifying code
• Enable browser caching
• Use CSS sprites to reduce HTTP request
• Less self-hosted videos

37. What is meant by conversions and how will you track conversions through Google Analytics?

Conversions happen when your predefined Google Analytics goals are accomplished thus generating ROI for the website.

For example, if the user takes any desired action on the website, like filling out the form signing up for a newsletter, or simply showing a high level of engagement, etc. Goals can be utilized in Google Analytics to set the conversion tracking.

Any completed user activity that is important for your business is called conversion. In normal words, a conversion is a successful accomplishment of a predefined goal.

38. What is Cloaking?

Cloaking is a black hat technique where the user finds different web page content when compared to that web page content search engine finds. Cloaking is a method of tricking search engine algorithms to index a different keyword-stuffed webpage but displaying the actual page only to users.

This is an example of a black hat technique that can eventually hinder ranking and performance as Google identifies and analyzes user behavior.

39. What are Doorway Pages?

Doorway pages are the pages search engine users first visit after clicking a search engine result before entering the real landing page. Doorway pages are a black hat method that should be avoided. 

They are optimized for search engines and once the user visits the doorway pages they are automatically redirected to the real landing page.

40. What do you mean by E-A-T and E-E-A-T?

EAT Stands for Expertise, Authority & Trustworthiness. This is the approach used by Google to assess the quality and relevance of content on a web page. E-E-A-T means Experience, Expertise, Authoritativeness, and Trustworthiness, adding the “Experience” Component to E-A-T. 

These are part of Google’s Search Quality Rater Guidelines, which is a handbook for evaluating search results quality. This framework also helps determine which website should have a higher rank in search results depending on the value and credibility of the content. Thus, content quality and relevance have been placed at a high significance to ascertain page ranking.

41. What is Press Release Submission in SEO? What is the value of press releases? 

Press release submission is a process of writing newsworthy content like new releases, partnerships, new hires, etc, and submitting them to popular PR sites for link building and to increase the visibility of the website. 

However, to make sure they publish it, the content has to be interesting and important. We can get the value from press releases only when we earn new links from third-party websites. As it costs money to publish press releases, it’s very important to make sure the story is interesting enough to earn quality backlinks.

42. What do you know about Panda and Penguin Google algorithm updates? 

The Panda update, launched in 2011, targeted low-quality content, penalizing websites with thin, duplicate, or spammy content. It rewarded sites with valuable, original content by improving their visibility and rankings.

Penguin, on the other hand, was introduced in 2012 and focused on penalizing unnatural, spammy backlinks, such as those from excessive keyword-based anchor texts. Both these Google updates aimed at emphasizing the importance of high-quality content and natural link-building practices, pushing websites to prioritize user experience and ethical SEO strategies to improve rankings.

43. What was the impact of the Google Hummingbird update? 

The Google Hummingbird update came about in 2013 and enhanced Google’s ability to understand the meaning behind search queries, focusing on user intent rather than just individual keywords. 

It promoted more conversational search results, especially for long-tail and natural language queries. This shift encouraged content creators to focus on answering questions comprehensively and contextually, improving search accuracy. As a result, websites providing valuable, well-structured answers to users’ queries saw better rankings, while keyword-heavy and keyword-stuffed content was deprioritized and faced loss in traffic and ranks.

44. How do you optimize a website for mobile-first indexing?

Mobile optimization of websites is a crucial component of affecting page reach, clicks, and rankings as the majority population, especially in India where people utilize smartphones for various basic search queries. 

In order to optimize for mobile-first indexing, ensure your site adapts smoothly to all screen sizes. Google prioritizes mobile-friendly websites, so focusing on a fast, user-friendly experience is crucial. You need to also ensure that both mobile and desktop versions contain identical content and meta tags. 

Also make sure to optimize images for mobile speed, use mobile-friendly navigation, and improve load times. Lastly, make sure that structured data is the same across both versions, and Google Search Console can be used to monitor indexing status.

45. How does HTTPS affect SEO and why is it important?

HTTPS (Hypertext Transfer Protocol Secure) is crucial for SEO because it signals trust and security to both search engines and users. Google has confirmed that HTTPS is a ranking factor, meaning secure websites are more likely to rank higher in search results compared to non-secure sites.

HTTPS helps protect user data by encrypting communication between the user’s browser and the server, which is especially important for websites that handle sensitive information, such as login credentials or payment details. This secure environment is prioritized by search engines, which value user safety and privacy.

Having HTTPS not only improves SEO but also enhances user experience by ensuring that visitors feel confident in browsing and engaging with your site, ultimately contributing to better user retention and conversion rates. 

46. What role does content freshness play in your SEO strategy? 

The term content freshness indicates how current and updated the content for your website is. Since Google prioritizes up-to-date, relevant content to ensure users receive the most accurate and timely information, content freshness is of paramount importance for your page to rank.

If you regularly update your content, especially for a niche where information keeps on changing or updating, you can maintain your rankings. 

Fresh content can boost engagement as users are more likely to visit a website offering the latest and relevant insights. Moreover, updating old articles with new data can improve their relevance, resulting in higher search engine rankings and better user retention.

Also Check: What is SEO Content Writing? How to Write?

47. What best practices would you use for optimizing images for SEO?

Image optimization can done by following these SEO best practices:

• Using descriptive, keyword-rich filenames that reflect the image content.
• Including alt text to describe the image
• Compressing images to reduce file size without losing quality
• Ensuring fast page load speeds
• Using responsive images to ensure proper display across devices.
• Implement structured data and correct image formats for faster loading 

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48. What is the impact of user experience (UX) on SEO?

User experience (UX) significantly impacts SEO as it directly affects engagement metrics, like time on site, bounce rate, and conversion rates. A good UX means easy navigation, fast loading times, and mobile-friendliness, which Google values when ranking sites. 

Positive UX encourages users to stay longer and interact with content, signaling to search engines that the site is valuable. On the other hand, poor UX leads to higher bounce rates, lower dwell time, and potential penalties, negatively affecting SEO rankings.

49. How would you tackle the issue of high bounce rate for your website? 

In the case of a high bounce rate, you could focus on improving the user experience by enhancing page load speed, ensuring mobile responsiveness, and simplifying navigation. 

Relevant and engaging content that matches search intent will encourage visitors to explore more pages. Inculcating cleat CTAs (calls to action) and a incorporating logical site structure can guide users through the site. 

Moreover, optimizing the landing page with eye-catching visuals and content to immediately capture attention, while reducing pop-ups or intrusive ads that might drive users away.

50. What are thin content and its implications for SEO?

Thin content refers to pages with little value, providing minimal or low-quality information, often with insufficient depth or substance. It can lead to lower rankings as Google aims to reward valuable, informative content. 

Thin content may include short, keyword-stuffed articles or pages with duplicate content. Its implications for SEO include reduced visibility, poor user engagement, and potential penalties. To avoid this, focus on creating comprehensive, unique content that provides real value to users, addressing their questions and needs in-depth.

51. How do you optimize for the Google Discover feed?

Content can be optimized for the Google Discover feed by focusing on creating high-quality, engaging content that aligns with trending topics and user interests. Moreover, ensuring content is mobile-friendly can be another helpful factor. as most. 

Since discovery traffic comes from mobile devices, using visuals, such as compelling images or videos can further enhance your content's appeal. Also note that content should be updated regularly and optimized for search intent, with a focus on freshness and relevance. Additionally, maintaining a solid presence in the Google Search Console helps ensure content visibility and performance in Discover.

52. Explain what is content clustering and how it impacts SEO.

Content clustering involves organizing related content into groups around a central topic or pillar page. The pillar page provides broad coverage of a topic, while cluster pages delve into more specific aspects. 

This strategy helps improve SEO by establishing topic authority, making it easier for search engines to understand the context and relevance of content. It also encourages internal linking, improving site structure and navigation. Content clustering enhances user experience and boosts rankings by increasing content visibility and relevance within search results.

53. How would you differentiate between black hat SEO and white hat SEO?

Black hat SEO refers to unethical techniques that violate search engine guidelines to manipulate rankings. Examples include keyword stuffing, cloaking, link farming, and using hidden text or links. These tactics may yield quick results but often lead to penalties or bans from search engines once discovered.

White hat SEO, on the other hand, involves ethical and legitimate methods to improve website rankings. It focuses on creating high-quality content, optimizing user experience, obtaining natural backlinks, and following search engine guidelines. White hat SEO is sustainable and ensures long-term success without the risk of penalties.

54. What is the importance of URL optimization in SEO?

URL optimization plays a significant role in SEO because search engines use URLs to understand the content and context of a webpage. An optimized URL should be short, descriptive, and include relevant keywords that reflect the page’s content. 

Clean URLs are easier to read by both users and search engines. URLs that are overly complex or include unnecessary characters can negatively impact rankings and user experience. Additionally, structured URLs help in indexing and crawling by search engines, making it easier to rank higher. Thus you must optimize your URL Structure.

55. How do you think the use of content marketing has impacted SEO strategies?

Content marketing has dramatically transformed SEO strategies by shifting focus from keyword-heavy optimization to providing value through high-quality content. The emphasis now is on creating engaging, informative, and relevant content that answers users' queries. This approach helps attract organic traffic, build authority, and foster better user engagement. 

As search engines prioritize content that aligns with user intent, content marketing has become integral to improving rankings, increasing backlinks, and driving conversions. Content marketing also supports ongoing SEO efforts by continuously refreshing and expanding content on the site. 

56. How do you identify and fix content gaps on a website from an SEO perspective?

To identify content gaps, one can start by analyzing competitor websites and identifying the topics they cover that your site doesn’t. Keyword research tools like SEMrush and Google Search Console can highlight relevant keywords your site is not targeting. 

Once gaps are identified, you can create new content around those missing topics or expand existing content to cover broader aspects. User feedback and search intent analysis can further guide content creation. By addressing these gaps, you can better satisfy user needs, improve search rankings, and increase traffic to your website.

57. What do you think is an important component of SEO content?

An important component of SEO content is relevance. Content must align with the search intent of users and provide valuable, well-researched information. It should also include targeted keywords naturally integrated into titles, headings, and body text to enhance visibility in search engines. 

User engagement is also equally important, such that the content should be compelling and easy to read, encouraging visitors to spend more time on the site. Additionally, incorporating internal and external links strengthens the content’s credibility and relevance, improving SEO.

58. Differentiate between do-follow and no-follow backlinks.

A do-follow backlink is a hyperlink that passes link equity from one site to another, helping improve the linked site’s search engine rankings. Search engines follow these links and use them as a ranking signal. 

On the other hand, a no-follow backlink includes an attribute that tells search engines not to follow the link or pass any link equity. While no-follow links don’t directly affect rankings, they can still drive traffic, provide social proof, and improve brand visibility.

Read here: Types of Backlinks in SEO You Should Know

59. What do you know about YMYL?

YMYL stands for Your Money or Your Life. It refers to content that can have a significant impact on a person’s health, finances, or well-being. Google places a higher level of scrutiny on YMYL pages because inaccurate or harmful information can negatively affect users. 

Examples of YMYL topics include medical advice, financial tips, and legal guidance. Websites providing YMYL content must prioritize E-A-T (Expertise, Authoritativeness, and Trustworthiness) to ensure they are offering reliable, accurate, and trustworthy information.

60. What is inbound link and outbound link? How can you distinguish between them?

An inbound link is a hyperlink from an external website that points to your site. Inbound links are crucial for SEO because they help build authority and trust, improving search engine rankings. Conversely, an outbound link is a hyperlink from your website to an external site. 

While outbound links don’t directly impact your SEO rankings, they can help establish the relevance and credibility of your content by linking to authoritative sources. In general, the balance between inbound and outbound links is important for a healthy link profile.

Also Read: Top Google Analytics Interview Questions and Answers in 2025

Advanced Level SEO Interview Questions 

For professionals with more experience and senior roles, you will be questioned with advanced SEO interview questions. Here, we have listed some expert-level interview questions for you:

61. What is AMP?

AMP stands for Accelerate Mobile Pages. AMP is an open-source project which helps publishers to increase the speed and improve readability of their web pages on mobile devices. Google, WordPress, and Adobe have joined hands with a few other companies to make this possible.

62. What is Rankbrain?

Rankbrain is a part of Google’s Hummingbird search algorithm. Google utilizes Rankbrain to understand the intent of search queries. It is an AI system to processes pages to understand and decide the relevant results for specific new queries. 

RankBrain can learn and understand new patterns which helps to find quality results. There is no way to optimize a website for RankBrain but just to concentrate on quality content as RankBrain is hardly about keywords.

63. What is BERT algorithm?

Bidirectional Encoder Representations from Transformers is an algorithm update that helps Google with a deep learning algorithm for NLP. A notable feature of BERT is that it considers the full context of a sentence, including the relationship between words. 

Natural language processing can help Google to understand the context of the sentence as a human. Thus, BERT assists in enhancing relevance in long-tail searches, especially conversational ones. 

It also assists Google in interpreting ambiguous queries more accurately, such as determining the intent behind complex phrases. Additionally, BERT enhances voice search optimization by processing natural language, allowing search engines to effectively handle voice queries, and make results more accurate and user-friendly.

64. Explain what is an SEO Audit.

SEO Audit is an activity of evaluating the health of the website. There are multiple sections involved in SEO audits like On-Page, Off-Page, and Technical SEO. An SEO Audit helps to find the issues in the website that should be fixed to improve the website ranking, user experience, and conversions.

Some of the primary aspects of SEO audit are: Indexability, on-page, content quality, technical SEO, navigation, speed of the website, structuring of the website, anchor texts, off-page, referring domain – backlink ratio, metadata, quality of the referring domains, competitive analysis, etc.

65. What is a link audit?

Link audit is an activity to audit the backlinks of your domain. Link audit helps you to understand the type of backlinks you receive and also how to list backlinks you want to add to your disavow list.

A link audit is the process of analyzing a website's backlink profile to identify harmful or low-quality links that could negatively affect search engine rankings. The goal is to detect and disavow toxic backlinks, ensuring a healthy, authoritative backlink profile. Tools like Google Search Console, Ahrefs, or SEMrush are used to evaluate backlinks, check for spammy sources, and determine which links need to be removed or disavowed to prevent penalties.

66. What are the steps to conduct a technical SEO audit?

A technical SEO audit involves checking a website's technical aspects to ensure it’s optimized for search engines and user experience. The audit identifies issues that may hinder site performance, ranking, or accessibility.

• Crawl the website to identify crawl errors.
• Check site speed and analyze page loading time 
• Ensure the site is responsive and optimized for mobile devices.
• Ensure proper internal linking and URL structure.
• Examine on-page SEO by checking titles, meta descriptions, and headers.
• Evaluate browser and site security
• Fix broken links or redirect links
• Use canonical tags and address duplicate content issues.

67. What is Google’s Rich Answer Box?

Google’s Rich Answer Box is Google’s method of helping users find the answer to their queries without clicking any website is Google’s rich answer box. You can find these when searching for weather reports, distance, cricket scores, unit conversions, calculators as well as text-based answers. It is also called “featured snippets”

It is designed to provide quick, relevant information, often pulled from a webpage’s content. It can include paragraphs, lists, tables, or videos. Optimizing content to answer specific questions clearly and concisely, using structured data, can improve the chances of being featured in a Google Rich Answer Box.

68. What is the Disavow Tool?

Disavow Tool is a Google Search Console Tool to allows publishers to convey to Google that certain links from other domains should not be considered and should be avoided. It helps the websites to avoid any actions based on bad links. However, the tool should be handled very carefully and if not used with caution, it can harm the website's performance in search engines.

69. What is Guest Posting?

Guest posting is one of the best link-building activities where you contact a relevant and quality website and offer to write for them and get a contextual link back to your page. Some websites let you have links only on the author bio and some websites let you have links in-body for a small fee.

Guest posting increases the visibility of your website among your targeted customers and potential traffic to your website and improves the authority of your website.

70. What is Schema Markup?

Schema Markup is structured data you implement in the website for search engines to understand your website better and provide additional information to users on SERP. It doesn’t improve the search ranking of the website but the rich snippet improves the CTR of the listing thus improving the ranking in the long run.

71. How can we increase the frequency of crawling by search engines?

We can increase the frequency by updating the page regularly and adding new content. Ensuring the server has no downtime and always works and running, updating your sitemaps, removing unnecessary pages, improving quality backlinks, decreasing the loading time of your website, etc.

72. What is “(Not Provided)” data in Keyword Reports?

Honestly, this is one of the regular questions in the Google Analytics interview question. To answer this you have to understand why Google does this.

In October 2011, Google changed the way it harvests data from searches to protect users’ privacy. Here’s how you can solve this:

• Use traffic sources data from the query report
• Examine Google ads data
• Use search console – search query data

73. How do you think Artificial Intelligence will influence SEO?

As Artificial Intelligence integrates deeply into modern-day technical and business requirements, it is also set to transform the SEO scene. AI is expected to impact SEO by automating tasks, enhancing personalization, and improving decision-making processes. 

Existing AI algorithms, like Google's RankBrain and BERT, are already improving search result relevance by better understanding user intent and context. As AI evolves, it will enable more sophisticated content creation, advanced keyword research, and personalized user experiences. 

Here are a few examples of how AI can influence SEO:

• AI will enable Creating high-quality, relevant content at scale.
• AI-driven personalization will help improve user experience 
• AI can automate repetitive SEO tasks like keyword analysis and backlink audits.

74. How to optimize a website with millions of pages?

The process of optimizing a website with millions of pages would require a highly strategic approach. Special attention needs to be given to the following section for websites with millions of pages:

• Prioritize high-value pages, such as top-performing content or key product pages
• Create dynamic meta tags
• Ensure pages are optimized for speed, mobile-friendliness, and user experience.
• Implement dynamic XML sitemap 
• Develop a strong internal structure for navigation

75. What is your approach to SEO A/B testing and how do you measure the impact of changes you make to a website on its rankings and traffic?

An effective approach to SEO A/B testing involves selecting a specific element to test, such as page titles, meta descriptions, content structure, or internal links.

Here’s a step-by-step approach to SEO A/B testing:

• Define clear goals and KPIs (e.g., increased CTR, improved rankings, or reduced bounce rate).
• Create two versions of the page (A and B) and run the test with a statistically significant sample size. 
• Track performance with tools like Google Optimize and Google Search Console 
• Compare pre-test and post-test data to measure the impact
• Focus on organic traffic, keyword rankings, and user behavior
• Analyze results and implement the better performance of the split testing to improve SEO performance.

76. How can we improve the landing page quality?

Landing page quality can be improved in the following ways:

• A strong headline and supportive tagline
• Original and quality content
• Page load time
• User-friendliness and user experience
• Following Google guidelines
• Easy to navigate and understand
• Clear call of action message
• Visual imagery
• Not having too many links
• Should connect with Brand and proposition
• Simplified lead capture form
• Trust symbols.

77. What is Event Tracking?

Event tracking refers to user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.

For example, if you like to see how many visitors download an ebook, or watched a video, you can set up event tracking to know the count of downloads or viewers.

78. What is a model comparison tool?

Attribution models are widely used to identify the right marketing channel and give credit. But how do you decide which attribution model would work for your business?

Model comparison tool helps to compare conversion metrics by using different attribution modeling like first interaction, last interaction, time decay, and more. Model comparison tools help you to compare three attribution models with one another.

For example, you can compare how Twitter advertising works when you apply last clicks with linear and time decay attribution.

79. How does Google decide the ranking of websites using SEO?

Google determines website rankings by evaluating multiple factors that contribute to delivering the most relevant and high-quality results for users. The search engine uses algorithms like RankBrain, BERT, and Core Web Vitals to assess how well a page matches user intent. 

The key factors deciding website ranking are as follows:

• Relevance to search query and user intent
• Quality, original content that provides value
• Backlinks from authoritative websites
• Page speed and mobile-friendliness
• Proper site structure and easy navigation
• Technical SEO components (like site security and crawlability)

80. What is the relation between SEO and SEM? 

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are closely related strategies aimed at improving a website’s visibility on search engines. The most significant difference between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is that SEO is free, whereas SEM is paid. 

SEO focuses on optimizing a website organically through techniques like keyword research, content creation, and technical optimization to rank higher in search engine results. 

Whereas, SEM involves paid advertising, such as Google Ads, to appear at the top of search results. Both strategies work together to increase traffic, with SEO providing long-term results and SEM driving immediate visibility through paid campaigns.

81. Apart from mastering technical tools and skills, what do you think are some additional abilities that you need for an SEO role?

Other than mastering technical skills and tools, an SEO role requires one to be adept in crucial soft skills such as effective communication, adaptability as well as problem-solving among others. 

As SEO professionals work with different departments and clients, it is important to communicate with other teams and clients clearly to enable a smoother flow of ideas and inputs. Adaptability is probably the most important skill required in SEO as one continuously adapts to the changing trends and Google algorithms. 

Lastly, the ability to tackle different problems and issues at hand with a strategic and efficient approach requires one to possess vital problem-solving skills.

82. How often should a backlink audit be performed? 

Link auditing can be a long and tedious process. If you start building links, you can perform an audit frequently. However, an entire link audit should be conducted at least quarterly or bi-annually, depending on the size and competitiveness of your website.

Frequent audits ensure that your backlink profile remains clean and up to date, especially since new backlinks are constantly being created and existing ones may become toxic or irrelevant over time. Regular audits help spot issues such as spammy backlinks, unnatural anchor texts, or toxic link sources, which can negatively impact SEO rankings. 

Moreover, ongoing backlink audits allow you to assess new link-building efforts, analyze competitor strategies, and ensure that high-quality links are maintained. This approach ensures that your backlink profile supports a good SEO strategy.

83. Why is it necessary to know about a competitor’s website backlinks?

It is important to analyze a competitor’s backlinks to develop a digital strategy for your website, allowing you to measure the industry’s competitiveness. By doing so, you get to know how well your competitors perform and establish measures to compete against them.

Understanding your competitor’s backlinks is crucial because it provides insight into their SEO strategy and helps identify opportunities for improving your own website’s rankings. Competitor backlink analysis allows you to do the following:

• Discover High-Quality Link Sources: By reviewing where your competitors are getting their backlinks from, you can identify authoritative sites and relevant directories that you could target for your link-building efforts.
• Find Gaps: Competitor analysis reveals content or backlink gaps. If they have backlinks from specific domains or content types that you don’t, it presents a clear opportunity to create similar content or acquire similar links.
• Identify Link-building Strategies: By analyzing the tactics competitors use, such as guest posts, partnerships, or influencer outreach, you can refine your approach to gain relevant backlinks.
• Stay Ahead in Search Rankings: By monitoring competitor backlinks, you can adapt your strategy to counter their SEO efforts and potentially overtake them in rankings.

84. How would you tackle the Google penalty on your website?

In order to handle the case of Google penalties, you need to identify the cause, address the issue, and recover rankings. There are two types of penalties, manual and algorithmic. A manual penalty can be checked in Google Search Console under the "Manual Actions" section. If the penalty is related to backlinks, disavow harmful links and request reconsideration once the issue is resolved. 

For an algorithmic penalty, analyze potential causes, such as poor content quality, keyword stuffing, or thin content. You can tackle these issues by improving the quality of your content, ensuring proper keyword usage, and fixing technical SEO issues like broken links or slow page load speeds.

Google penalty can be tackled by following these measures:

• Regularly monitor Google’s core updates and adjust your strategy accordingly
• Conduct site audit to help spot and resolve any SEO violations, such as duplicate content or over-optimization
• Re-submit your site after fixing all issues and wait for recovery
• Regularly monitoring rankings post-recovery to check for improvement.

85. What do you understand about international SEO? How would go about strategizing for the implementation of international SEO?

International SEO refers to the process of optimizing a website to rank in search engines across multiple countries and languages. Through international SEO, the target audiences are in various geographical regions around the world. 

It involves making the website accessible and relevant to users in different locations while ensuring that content is properly localized for their language, culture, and search behaviors.

Here is how you can go about international SEO:

• Identify target countries, languages, and search engines for regional SEO.
• Choose a suitable URL structure for each market.
• Implement hreflang tags and geotargeting to ensure correct regional and language targeting.
• Localize your content with culturally relevant translations and region-specific keywords.
• Make sure to optimize for mobile and fast loading to improve user experience internationally.
• Build region-specific backlinks to boost local authority and rankings.
• Monitor and adjust strategies regularly based on performance and analytics.

86. How do you stay updated with the constantly changing SEO landscape and ensure that your strategies are always aligned with current best practices?

SEO evolves and changes continuously. Hence, staying updated with the constantly changing SEO landscape is all the more important for long-term success. 

SEO best practices also change as search engine algorithms update and new technologies emerge, so continuous adaptation is key to sustainable success. 

We can undertake these measures to stay updated and follow best practices in SEO:

• Follow Industry Blogs and Websites: Regularly read official SEO sources like Moz and Google’s Webmaster Central Blog to keep up with the latest trends and algorithm updates. You may also subscribe to newsletters for news updates.
• Participate in Webinars and Conferences: You need to attend SEO webinars, conferences, and workshops to gain insights from industry leaders and network with people from your industry.
• Network in SEO Community: Join forums, social media groups, or online communities like Reddit’s SEO subreddit or Twitter to stay informed about recent developments and discuss tactics with other professionals.
• Use Analytics Tools: Monitor website performance using tools like Google Analytics and Google Search Console, and adjust strategies based on data-driven insights.
• Keep learning and adapting: You can experiment with new techniques and strategies on your website, measuring the impact of changes and adjusting based on results.

87.  How did you start your journey in SEO? What was your driving factor to pursue this field and establish expertise in SEO?

This question is very subjective and will require you to provide a structured answer from your personal experience. However, you must take into consideration that you are presenting your answer well, concisely, and clearly. Doing so would also require you to think quickly and effectively communicate your ideas. Moreover, you need to make sure that you do not make a mistake here.

Make sure that you do not include negative remarks or experiences, nor should you go extremely personal. Be professional at all costs! 

Here is a sample answer that you can give when posed with such questions:

“I started my journey with content marketing and copywriting and used to work closely with the SEO department of my former organization. However, upon continuous collaboration with them, I was highly interested in learning more about SEO and how it works. This led me to pursue some additional courses and I slowly began to transition to an SEO role. I started with a trainee role and adapted myself to build more expertise over the years. 

One of the driving factors for me to pursue a career in SEO was how challenging it seemed initially to me. I think it is still challenging due to the constant and unprecedented changes and updates in the algorithm. Another crucial factor for me was how I could strike the right balance between

88. Give an example of a challenge you faced in SEO and how you overcame it.

This question is again one of subjective nature that attempts to evaluate your performance as well as your field knowledge. For such questions, it is best to ensure prior preparation of key pointers that you can include as you frame your answer. 

Doing so would require you to have your notable achievements along with measurable impact on your fingertips! 

Here is a sample answer for you, customize it according to your role, impact, and learning:

“In my previous role, I faced a challenging task wherein our main website had developed major technical issues as a result of a sudden change in Google's algorithm. This negatively impacted us as we faced the challenge of dealing with broken links as well as traffic loss. 

This seemed like a mammoth task then, but I initiated to approach it with strategic and sound composure. I took charge of resolving server issues, fixing broken links, and performing a complete evaluation of content and links. With complete auditing and optimization, we were gradually able to rectify the issues. This experience made me realize the importance of regularly monitoring and following industry updates.”

89. Comment on the role of data analysis in SEO.

Data analysis plays a crucial role in SEO as it guides decision-making and optimizes website performance. By examining key metrics, businesses can improve their online visibility and ensure a better user experience. 

Here’s how data analysis plays an important role in SEO:

• Keyword Performance: Analyzing keyword rankings, search volume, and competition helps identify opportunities for content optimization and keyword targeting.
• Traffic Analysis: Monitoring traffic sources (organic, referral, direct) allows SEO professionals to understand which channels are driving the most visits and how to improve them.
• Analyzing User Behavior: Tools like Google Analytics provide insights into bounce rates, time spent on site, and page views, helping assess content effectiveness.
• Conversion Rate Optimization (CRO): Data analysis helps identify areas for improving conversion rates by studying user flows and drop-off points.
• Competitor Analysis: Analyzing competitors' traffic and keyword rankings provides valuable insights into market trends and opportunities.

90. What do you understand about Google Core Web Vitals?

Google Core Web Vitals refer to user experience metrics used by Google to assess the quality of a website’s performance. These metrics directly impact SEO rankings and focus on user experience factors which in turn affect page load speed, interactivity, and visual stability of the website.

If you optimize your website to match Core Web Vitals standards, you can witness better ranking and user engagement with your website.

Following are the Core Web Vitals:

• Largest Contentful Paint (LCP): It measures the loading performance, specifically how long it takes for the largest visible content element to load. 
• First Input Delay (FID): It measures how long it takes for the website to respond to the first user interaction.
• Cumulative Layout Shift (CLS): It measures visual stability by measuring how much the content layout shifts during loading.

91. How will you handle website migration to a new domain? Elaborate with the steps you will take to undertake this task.

Website migration to another domain can be quite a complex process. It would require transferring a website’s content, structure, and URL structure from one domain to another while maintaining or improving SEO rankings. This process must be handled carefully to avoid loss of traffic and rankings.

One can follow these steps to perform this task:

• Start with auditing the existing site to document current rankings, traffic, and backlinks.
• Then, set up the new domain with proper hosting, security (SSL), and technical configurations.
• Create a comprehensive URL mapping between old and new domain URLs.
• Implement 301 redirects from old domain URLs to new domain URLs.
• Update all internal links on the site to point to the new domain.
• Add and verify the new domain in Google Search Console.
• Use the "Change of Address" tool in Google Search Console to notify Google about the domain change.
• Update and submit the new XML sitemap to Google Search Console and Bing Webmaster Tools.

Also Read: Top 78 Google Adwords Interview Questions and Answers

Wrapping Up

We hope that this guide helped you get a fair idea of the kind of SEO interview questions that you must be prepared to answer. Based on the role you are applying for, and the qualifications you hold, you can accordingly prepare for your SEO interview.

Continue your preparation journey and be ready to ace your interview by confidently answering and presenting your insights. Note that you should clearly communicate your inputs and present your ideas confidently for a lasting impression! 

And if you’d like to get expert career guidance, you may book a free counseling session with us and get personalized mentorship!

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