Social Media Marketing Free Online Course with Certification [2025]

Social media is one of the hottest phenomena in businesses and marketing. From its birth as a platform connecting people worldwide, social media is now an essential business tool that you can no longer ignore. Social media channels like Facebook, Instagram, and X play a vital role in connecting brands to their target audience, building brand awareness, and creating customer-brand engagement. 

According to Statista, the number of users in the Social Media Advertising market in India will amount to 933.5 million users by 2029. This massive number projects phenomenal growth in this industry. 

The extreme relevance of digital space in this age cannot be ignored. Hence, social media marketing has become a crucial skill. If you are running a business and are not skilled in social media marketing, you are truly lagging. Thus, begin your social media marketing learning journey now!

Learn more about how social media marketing works!

List of Top Free Social Media Marketing Online Courses with Certifications

Numerous high-quality free social media marketing online courses are now available for you out there. These courses teach you valuable strategies and offer certifications upon completion. These certifications can help boost your credibility and support your personal or business growth. Adding these certifications to your resume can be highly beneficial. 

Let’s take a look at the top free social media marketing courses online:

1. Social Media Marketing Professional Certificate from Meta

Course Overview
A comprehensive certification program designed by Meta to teach social media marketing fundamentals, including paid ads, organic content, and audience targeting on platforms like Facebook, Instagram, and Messenger.

Course Duration: 6 months 

What you will learn?

• Social media marketing fundamentals
• Identifying and engaging target audiences
• Managing Facebook, Instagram, and Messenger campaigns
• Creating effective paid and organic posts
• Analyzing and measuring campaign performance
• Using Meta Business Suite tools and developing brand messaging

2. Social Media Strategy Course from Hubspot Academy

Course Overview:

This free course from HubSpot covers how to create an effective social media strategy that aligns with business goals, focusing on content creation, community management, and performance tracking.

Course Duration: 3 hours

What you will learn?

• Building a comprehensive content strategy
• Leveraging social media analytics for improvement
• Increasing engagement through community management
• Creating visual content for social platforms
• Identifying and targeting the right audience
• Using social media tools to streamline management

3. Social Media Marketing Course from Semrush

Course Overview:
A detailed course designed by Semrush to help learners develop skills in social media marketing, focusing on using analytics and tools to drive business success and create actionable campaigns.

Course Duration: 6 hours

What you will learn?

• Conducting social media audits
• Planning and scheduling content
• Using Semrush tools for social media management
• Analyzing audience engagement data
• Developing paid social media strategies
• Understanding platform algorithms and trends and audience insights

4. Fundamentals of Digital Marketing from Google

Course Overview:
A free course by Google, offering an introduction to digital marketing concepts, including social media strategies, search engine optimization, and using online tools for growth.

Course Duration: 40 hours 

What you will learn?

• Using social media platforms for business promotion
• Developing a strategy for online visibility
• Utilizing Google tools for marketing campaigns
• Optimizing content for different digital channels
• Engaging with customers through online interactions
• Measuring digital marketing efforts and ROI

5. Digital Marketing from National Institute of Design

Course Overview:
NID’s course on digital marketing focuses on integrating creative design with digital marketing, teaching students how to craft visually compelling social media campaigns and use digital tools to reach a broader audience.

Course Duration: 4 weeks 

What you will learn?

• Basics of digital marketing and social media
• Designing visual content for digital platforms
• Building a personal brand through social media
• Using analytics tools for performance tracking
• Creating engaging ads and posts
• Leveraging social platforms to drive traffic

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Why should you learn Social Media Marketing

Social media is a potent and influential tool in the digital marketing domain, so it becomes vital to acquire social media marketing skills. Here are some reasons to learn social media marketing:

• Identify your target market and audience – By collecting relevant demographic data (age, gender, location, interests, pain points, etc.) through social media channels, you can identify your product’s target market. Not only that, you can learn how to create social media campaigns and strategies according to the collected data. 
• Create brand awareness – With social media marketing, you can leverage a vast collection of rich media formats like images, GIFs, video, and audio to attract potential customers’ attention at the right time. Social media marketing is all about building and extending your brand reach and marketing your product in ways that resonate best with your target audience. 
• Drive more traffic to your page – When used right, social media marketing tactics can drive an increasing volume of traffic to your site and help improve the site’s rankings and search engine visibility. This makes it easier for people to find you and visit your website. Naturally, you gain more quality leads that eventually convert into customers
• Reduce marketing costs – One of the greatest benefits of social media marketing is that it costs significantly less than conventional marketing methods. With the smart and appropriate use of social media marketing techniques, you can build a loyal customer base who’ll act as influencers for your brand, further spreading word of mouth about your products

Who can benefit from a Social Media Marketing Course

If you are ready to take your business to the next level and increase customer engagement through direct interaction, you can highly benefit from a social media marketing course. Read further to categorize yourself among the following entities that can benefit from a social media marketing course:

1. Marketing professionals – A social media marketing course will teach you in-depth about the social marketplace, how to build effective marketing strategies and campaigns, and how to track and analyze your marketing campaigns’ performance.

2. Small business owners – Social media marketing can be a powerful tool for small businesses that are already constrained by area and budget. Small business owners can use free social media tools and analytics to craft innovative marketing plans to reach their target customers, attract new clients, promote products, and grow their business in a short span. 

3. Potential Social Media Professionals – Whether you are a new graduate or are looking for a new turn in your career, a social media marketing course can bring forth a host of exciting opportunities for you. 

A Must Read: 15 Social Media Marketing Techniques

Top jobs in social media marketing

Since social media marketing is a highly competitive and in-demand domain, it offers a range of job opportunities across almost every industry now. Take a look at the following table to learn about some of the top jobs in social media marketing:

Also Read: How to build a successful career in Social Media Marketing?

Learn Social Media Marketing with upGrad

Anyone who wishes to build a successful career in the field of social media marketing or is looking to boost their professional value must check out upGrad’s free social media marketing course. This free, online social media marketing course is offered under upGrad’s upStart-Priceless Learning initiative.

When you choose upGrad, you are sure to enjoy the numerous benefits that it extends to learners – one-on-one mentorship, live interaction sessions and lectures, industry-relevant content, learning resources, and a certificate of completion – all free of cost!

upGrad’s social media marketing course is a four-week course that will cover two core aspects of marketing:

1. Fundamentals of Marketing

• Learn about the evolution of marketing and how to create successful marketing strategies for business growth
• Basics of Marketing Communication and Digital Marketing. 

2. Social Media Marketing

• Exclusively focuses on teaching learners about social media marketing and the nuances of the social media landscape
• Learn to build and implement social media strategies, perform competitor research
• Track and monitor key metrics
• Create and run ads on social media platforms like Facebook, Instagram, etc. 

At upGrad, you can take advantage by getting trained by top mentors and industry leaders, totally free of cost!

Conclusion

To sum up, social media marketing is a necessary and effective tool for companies and individuals trying to engage with their target market, increase brand recognition, and establish a connection with their audience. It can result in improved conversion rates and an increase in website traffic.

Thus, it only is wise to upskill yourself with social media marketing courses to stay updated with market trends and best practices as social media platforms continue to change. 

In fact, why limit yourself to only social media marketing courses, go on and explore our range of free courses, and complete additional courses to gain a free certificate.

You can also book a free counseling session with upGrad and avail through our 1:1 guidance!

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References:

https://www.statista.com/outlook/amo/advertising/social-media-advertising/india#:~:text=In%20India%2C%20ad%20spending%20in,US%242.25bn%20by%202029. 
https://www.semrush.com/academy/courses/social-media/ 
https://www.coursera.org/professional-certificates/facebook-social-media-marketing 
https://www.ambitionbox.com/profile/social-media-manager-salary
https://www.ambitionbox.com/profile/social-media-consultant-salary
https://www.glassdoor.co.in/Salaries/digital-marketing-director-salary-SRCH_KO0,26.htm
https://www.ambitionbox.com/profile/content-strategist-salary
https://in.indeed.com/career/influencer/salaries
https://in.indeed.com/career/seo-specialist/salaries
https://www.ambitionbox.com/profile/community-manager-salary
https://www.ambitionbox.com/profile/brand-manager-salary