Top 10 Digital Marketing Jobs in India You Must Know
Updated on Feb 06, 2025 | 10 min read | 908.1k views
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Updated on Feb 06, 2025 | 10 min read | 908.1k views
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Digital marketing careers in India are booming, offering immense opportunities for skilled professionals. With businesses shifting online, the demand for expertise in digital marketing strategies has increased significantly.
According to Goldman Sachs, the digital marketing industry in India is expected to reach a value of $160 billion by 2025.
Before diving into digital marketing careers, let’s see if this career path is right for you. Digital marketing is a great fit if you’re a data enthusiast, tech-savvy, a natural storyteller, or an entrepreneur.
Many professionals are moving into digital marketing, including:
If any of these sound like you, digital marketing could be your perfect match!
Key Highlights:
Digital Marketing Job Role |
Average Annual Salary |
E-commerce Specialist | INR 4.5L |
Web Analyst | INR 5L |
UI-UX Graphix Designer | INR 6L |
SEO Manager | INR 7L |
Social Media Manager | INR 8L |
Digital Marketing Manager | INR 9L |
Email Marketing Manager | INR 9.5L |
Content Marketing Manager | INR 11L |
Pay-Per-Click (PPC) Manager | INR 11L |
Brand Manager | INR 14L |
Sourced By: Glassdoor & Ambition Box
Note: The average annual salaries mentioned in the table are approximate and may vary depending on the employer, location, and experience.
Now that you have an overview of the top digital marketing careers in India, it’s time to dive deeper into each role. Understanding the job descriptions, key responsibilities, and essential skills for these roles is crucial to making informed career decisions.
We’ll also explore the average salaries for these roles across major cities in India, helping you see the earning potential in different locations.
Explore the Top 10 Digital Marketing Careers in Detail Below:
E-commerce specialists play a vital role in Digital Marketing Careers, focusing on managing and optimizing online stores to maximize sales and enhance the customer experience. They ensure seamless integration of marketing strategies to attract and retain online shoppers.
Key Responsibilities:
Required Skills:
Salaries for e-commerce specialists vary based on location, with top-tier cities offering competitive packages. Here’s an overview:
City |
Average Annual Salary (INR) |
Delhi | INR 3.6L |
Mumbai | INR 4L |
Bengaluru | INR 4.3L |
Noida | INR 6L |
Sourced By: Ambition Box
Also Read: E-commerce Marketing Essentials
Web analysts are key players in collecting and analyzing website data to improve online performance and achieve business goals. They help businesses make data-driven decisions to enhance user experiences.
Key Responsibilities:
Required Skills:
Web analysts see significant salary potential, particularly in cities known for their tech hubs:
City |
Average Annual Salary |
Mumbai | INR 4L |
Pune | INR 4L |
Hyderabad | INR 4.5L |
Bengaluru | INR 4.7L |
Sourced By: Ambition Box
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UI/UX designers are an integral part of an organization, as they create visually appealing and user-friendly designs for websites and digital platforms to ensure an excellent user experience. Their work directly impacts user engagement and satisfaction.
Key Responsibilities:
Required Skills:
UI/UX designers command high salaries in cities with strong digital ecosystems:
City |
Average Annual Salary |
Mumbai | INR 6.6L |
Delhi | INR 7L |
Hyderabad | INR 7.2L |
Bengaluru | INR 8L |
Sourced By: Ambition Box
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SEO managers play a crucial role in Digital Marketing Careers, optimizing websites to rank higher on search engines and driving more organic traffic. Their strategies are essential for boosting online visibility and lead generation.
Key Responsibilities:
Required Skills:
SEO managers earn competitive salaries, especially in metro cities:
City |
Average Annual Salary |
Gurgaon | INR 6.5L |
Pune | INR 7L |
Mumbai | INR 8L |
Bengaluru | INR 10L |
Sourced By: Glassdoor
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Social media managers are responsible for managing and growing a brand’s presence on platforms like Instagram, Facebook, LinkedIn, and Twitter. They engage audiences, build communities, and drive business goals through innovative social strategies.
Key Responsibilities:
Required Skills:
Social media managers’ salaries are attractive, especially in cities with rich marketing hubs:
City |
Average Annual Salary |
Mumbai | INR 5.2L |
Bengaluru | INR 5.5L |
Gurugram | INR 5.5L |
Delhi | INR 5.7L |
Sourced By: Ambition Box
Master social media strategies and grow your online presence. Enroll in our Social Media Marketing Courses today!
Digital marketing managers are at the forefront of Digital Marketing Careers, leading online strategies to drive brand growth and customer engagement. They oversee campaigns, manage teams, and ensure consistent online presence across channels.
Key Responsibilities:
Required Skills:
Digital marketing managers are among the highest earners in the field, especially in India’s major cities:
City |
Average Annual Salary |
Mumbai | INR 7.5L |
Bengaluru | INR 9L |
Delhi | INR 7L |
Gurugram | INR 9L |
Sourced By: Ambition Box
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Email marketing managers play a critical role in designing and executing campaigns to build customer relationships and drive conversions. Their expertise ensures high engagement and ROI from email channels.
Key Responsibilities:
Required Skills:
Top cities in India offer competitive salaries for email marketing managers:
City |
Average Annual Salary |
Bengaluru | INR 9.5L |
Mumbai | INR 8.5L |
Pune | INR 10L |
Noida | INR 12L |
Sourced By: Ambition Box
Master the art of email marketing and get results. Enroll in our Email Marketing Courses today!
Content marketing managers are essential for focusing on creating valuable and engaging content to attract and retain customers. They shape a brand’s voice and narrative across various platforms.
Key Responsibilities:
Required Skills:
Content marketing managers command excellent salaries in cities with thriving digital industries:
City |
Average Annual Salary (INR) |
Bengaluru | INR 14L |
Delhi | INR 16L |
Mumbai | INR 18L |
Gurugram | INR 18.3L |
Sourced By: Ambition Box
Enhance your skills in creating impactful content. Join our Content Marketing Courses today and start your learning journey!
PPC managers are critical contributors to Digital Marketing Careers, driving traffic and leads through paid advertising campaigns on platforms like Google Ads and social media. They optimize ad spending to ensure maximum ROI.
Key Responsibilities:
Required Skills:
PPC managers enjoy lucrative salary packages, particularly in tech and business hubs:
City |
Average Annual Salary |
Delhi | INR 9L |
Bengaluru | INR 10.6L |
Mumbai | INR 10.7L |
Pune | INR 15L |
Sourced By: Ambition Box
Brand managers hold a prominent position in Digital Marketing Careers, ensuring a consistent brand identity and creating strategies to enhance brand perception. They are responsible for shaping how customers perceive a brand in a competitive market.
Key Responsibilities:
Required Skills:
Brand managers receive some of the highest salaries in digital marketing roles:
City |
Average Annual Salary (INR) |
Delhi | INR 19L |
Mumbai | INR 21L |
Kolkata | INR 21L |
Bengaluru | INR 21.2L |
Sourced By: Ambition Box
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Reference Table:
https://www.ambitionbox.com/profile/e-commerce-specialist-salary
https://www.glassdoor.co.in/Salaries/web-analyst-salary
https://www.glassdoor.co.in/Salaries/ui-ux-designer-salary
https://www.glassdoor.co.in/Salaries/seo-manager-salary
https://www.ambitionbox.com/profile/social-media-marketing-manager-salary
https://www.glassdoor.co.in/Salaries/digital-marketing-manager-salary
https://www.ambitionbox.com/profile/email-marketing-manager-salary
https://www.glassdoor.co.in/Salaries/content-marketing-manager-salary
https://www.ambitionbox.com/profile/manager-ppc-salary
https://www.glassdoor.co.in/Salaries/brand-manager-salary
https://www.ambitionbox.com/profile/e-commerce-specialist-salary/new-delhi-location
https://www.ambitionbox.com/profile/e-commerce-specialist-salary/mumbai-location
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https://www.ambitionbox.com/profile/web-analyst-salary/pune-location
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https://www.ambitionbox.com/profile/web-analyst-salary/bengaluru-location
https://www.ambitionbox.com/profile/ui-or-ux-designer-salary/mumbai-location
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https://www.glassdoor.co.in/Salaries/bangalore-seo-manager-salary
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https://www.ambitionbox.com/profile/email-marketing-manager-salary/bengaluru-location
https://www.ambitionbox.com/profile/email-marketing-manager-salary/mumbai-location
https://www.ambitionbox.com/profile/email-marketing-manager-salary/pune-location
https://www.ambitionbox.com/profile/email-marketing-manager-salary/noida-location
https://www.ambitionbox.com/profile/content-and-marketing-manager-salary/bengaluru-location
https://www.ambitionbox.com/profile/content-and-marketing-manager-salary/new-delhi-location
https://www.ambitionbox.com/profile/content-and-marketing-manager-salary/mumbai-location
https://www.ambitionbox.com/profile/content-and-marketing-manager-salary/gurgaon-location
https://www.ambitionbox.com/profile/manager-ppc-salary/new-delhi-location
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https://www.ambitionbox.com/profile/manager-ppc-salary/mumbai-location
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https://www.ambitionbox.com/profile/brand-manager-salary/mumbai-location
https://www.ambitionbox.com/profile/brand-manager-salary/kolkata-location
https://www.ambitionbox.com/profile/brand-manager-salary/bengaluru-location
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