25+ Best Product Management Tools: Your Ultimate Guide For 2025
Updated on Jan 31, 2025 | 29 min read | 8.1k views
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Updated on Jan 31, 2025 | 29 min read | 8.1k views
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Research shows that improving product management processes can increase company profits by 34.2%. In 2025, technologies like AI-powered analytics and cloud platforms such as AWS are accelerating product development. Product management tools are now crucial for better workflows, stronger teamwork, and scaling product lifecycles.
These tools are essential for tackling the complexities of modern product development. This guide covers 25+ best product management tools for challenges in product development and strategy. Use them to increase efficiency, drive innovation, and stay ahead in competitive markets.
The right product management tools are critical in 2025 for optimizing workflows and managing complex product lifecycles. Tools like Jira for collaboration, Asana for process management, and Monday.com for scaling operations help teams stay agile in industries. With AI and real-time apps becoming the norm, tools like Aha! and Trello are key to staying competitive and efficient.
Product managers rely on tools for roadmap planning, collecting customer feedback, and making strategic decisions.
Below is a curated list of 25+ best product management tools. Each tool is selected for its practical features, ability to improve productivity, and alignment with product development and strategy goals.
Tool |
Advantages |
Ease of Use |
Amplitude | Provides deep insights into user behavior and retention metrics. | Quick setup, intuitive interface with interactive dashboards. |
Gainsight | Helps improve customer success and track key health metrics. | Pre-built templates simplify adoption for new users. |
Google Analytics | Tracks website traffic and user activity with robust data analysis. | Familiar interface with comprehensive guides for beginners. |
Pendo | Enables in-app messaging and detailed product usage analytics. | Easy integration with existing apps, no coding required. |
ProductBoard | Centralizes customer feedback to build feature-driven roadmaps. | Drag-and-drop interface for quick roadmap adjustments. |
ProductPlan | Makes roadmap planning collaborative and straightforward. | Requires minimal onboarding with user-friendly drag-and-drop tools. |
Roadmunk | Creates presentation-ready roadmaps for stakeholders. | Allows seamless data imports, excellent for quick customization. |
Airfocus | Prioritizes features and tasks with a flexible scoring system. | Pre-built prioritization templates reduce setup time. |
Microsoft Visio | Designs complex workflows and diagrams for process management. | Feature-rich but requires some training for advanced use. |
OmniGraffle | Offers advanced diagramming for macOS users. | Best for Apple users with built-in design tools for quick diagramming. |
Lucidchart | Provides collaborative diagramming and wireframing features. | Cloud-based collaboration ensures real-time edits and sharing. |
Whimsical | Combines diagramming, wireframing, and mind-mapping into one tool. | Simple onboarding, intuitive for beginners with creative projects. |
Microsoft PowerPoint | Ideal for presenting product plans and strategies. | Familiar to most users with a robust set of presentation tools. |
Apple Keynote | Great for creating visually appealing product presentations. | Seamlessly integrates into Apple’s ecosystem for a smooth experience. |
Google Slides | Cloud-based and great for team collaboration on presentations. | Free to use, with real-time collaboration and sharing options. |
Slideshare | Shares product strategies and presentations with a global audience. | Simplifies uploading and sharing professional presentations publicly. |
Rally | Supports Agile development with backlog management and tracking. | Powerful for large teams, but onboarding can take time. |
Confluence | Organizes product documentation and collaboration in one platform. | Clean layout, integrates seamlessly with Jira for team workflows. |
GitHub | Version control and collaboration for product development teams. | Requires technical knowledge but offers powerful collaboration tools for developers. |
Jira | Tracks product development tasks and sprints with Agile methodology. | Highly customizable but has a learning curve for new users. |
Trello | Manages tasks visually with Kanban boards. | Beginner-friendly, great for small teams needing visual task management. |
Asana | Tracks projects and assigns tasks seamlessly. | Intuitive interface with a focus on team collaboration. |
Zoho Projects | Provides project tracking, Gantt charts, and task dependencies. | Quick onboarding with features for both simple and advanced project management. |
SurveyMonkey | Gather customer feedback with customizable surveys. | Offers pre-designed templates, reducing survey creation time. |
Google Forms | Simple survey tool to collect user feedback. | Free to use, integrates effortlessly with Google Drive. |
Typeform | Creates engaging, interactive surveys and forms. | Modern design and interactive templates make it easy to engage respondents. |
Microsoft Forms | Integrates with Office 365 for seamless feedback collection. | Streamlined interface for fast survey creation and sharing. |
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Using these tools ensures product managers can handle complex workflows and deliver successful products. Let’s explore how they can transform your product management processes.
Tracking user behavior with tools like Google Analytics or Amplitude is key to building products that drive engagement and meet customer needs. These tools allow product managers to identify trends, reduce churn, and improve product strategies.
Below are four best product management tools, designed to solve challenges in product development and strategy, with detailed features and advanced use cases.
Amplitude is a powerful analytics tool for understanding user behavior and tracking product performance. It helps product managers identify trends, improve engagement, and optimize features.
Source: Amplitude
Usage with Example
Amplitude enables tracking of feature usage. For instance, product teams can analyze if launching a search feature leads to a 20% increase in daily active users.
Key Features
Use Cases
Gainsight specializes in customer success analytics, helping businesses monitor user health and engagement. It empowers teams to proactively reduce churn and increase satisfaction.
Source: Gainsight
Usage with Example
Gainsight monitors customer health scores by combining usage trends and support tickets. For instance, if a large client’s score drops, the team can intervene with a custom engagement strategy.
Key Features
Use Cases
Google Analytics provides in-depth insights into user behavior on websites and apps. It helps product managers understand traffic sources, measure performance, and improve customer experiences.
Source: Google Analytics
Usage with Example
For example, a product manager can analyze traffic to see if a redesigned homepage reduces bounce rates by 15% and increases session duration.
Key Features
Use Cases
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Also Read: How to Use Google Analytics: Comprehensive Guide For Beginners
Pendo combines product analytics with in-app guidance, enabling teams to analyze behavior and deliver personalized onboarding or feature introductions.
Source: Pendo
Usage with Example
For instance, a product manager can use Pendo’s in-app messaging to guide users through a new feature, increasing adoption rates by 25%.
Key Features
Use Cases
The table below compares the product management tools for user tracking and analysis, focusing on their unique features and ideal use cases. Use this quick reference to identify the right tool for your product development and strategy needs.
Tool |
Primary Use |
Standout Feature |
Ideal For |
Amplitude | User Behavior Analytics | Retention curves for long-term trends | Growth-focused product teams |
Gainsight | Customer Success Monitoring | Health dashboards and workflows | Enterprise customer success teams |
Google Analytics | Website and App Tracking | Attribution modeling | Marketing and product collaboration |
Pendo | Analytics + In-App Guidance | Tooltips and heatmaps | Onboarding and user engagement efforts |
Also Read: Why Learn Product Management From upGrad
Understanding user behavior is essential for making informed decisions, but acting on those insights requires strategic planning. Tools for tracking and analysis give you the data needed to shape product strategies and prioritize development goals. The next section explores tools designed to help product managers create and communicate effective roadmaps, aligning teams with a clear vision for the future.
Strategic planning and roadmapping tools like Amplitude and ProductBoard excel in aligning product teams and driving customer value by prioritizing user feedback. These tools help product managers prioritize features, organize workflows, and communicate plans effectively.
Below are four product management tools for strategy and roadmapping, designed to enhance product development and strategy.
ProductBoard is a customer-centric tool that centralizes feedback and helps product teams prioritize features. It ensures your roadmap aligns with user needs and business goals.
Source: ProductBoard
Usage with Example
Product managers use ProductBoard to gather and organize customer feedback. For instance, feedback from surveys and support tickets is categorized to guide feature prioritization.
Key Features
Use Cases
ProductPlan simplifies roadmap creation and sharing. It’s designed for product managers who need an easy way to communicate strategic plans with teams and stakeholders.
Source: ProductPlan
Usage with Example
Product managers use ProductPlan to create presentation-ready roadmaps. For example, they can build a high-level roadmap that shows quarterly goals and key deliverables.
Key Features
Use Cases
Roadmunk is a visual road mapping tool that makes it easy to customize and share roadmaps. It’s ideal for aligning stakeholders and managing priorities visually.
Source: Roadmunk
Usage with Example
Teams use Roadmunk to build customized roadmaps. For example, they can create a timeline-based roadmap showing quarterly deliverables and milestones.
Key Features
Use Cases
Airfocus combines roadmapping with prioritization frameworks, making it easy to decide which features to focus on. Its scoring system helps teams prioritize with confidence.
Source: Airfocus
Usage with Example
A product team uses Airfocus to rank features based on impact and effort. For example, they prioritize features that deliver high customer value with low implementation effort.
Key Features
Use Cases
These tools are designed to simplify strategic planning and align teams with clear roadmaps. Compare their features to find the best fit for your product development and strategy needs.
The table below compares the product management tools for strategy and roadmapping to help you choose the one that fits your needs.
Tool |
Primary Use |
Standout Feature |
Ideal For |
ProductBoard | Feedback and Prioritization | Centralized customer feedback | Customer-driven roadmaps |
ProductPlan | Collaborative Roadmapping | Presentation-ready roadmaps | Strategic team collaboration |
Roadmunk | Visual Roadmapping | Custom templates and roadmap views | Aligning stakeholders |
Airfocus | Roadmaps + Prioritization | Scoring frameworks | Feature prioritization and resource planning |
Also Read: How To Create Product Management Strategy? 6 Practical Steps For Successful Product Managers
Developing a product strategy and roadmap requires simplifying complex processes. Flowchart and diagram tools help product managers break down ideas into actionable steps. These tools make collaboration easier and improve execution.
The next section highlights tools that turn strategies into clear visuals, ensuring effective communication and alignment.
Flowcharting and diagram tools help product managers streamline workflows, clarify processes, and communicate complex ideas effectively to teams and stakeholders. These tools help product managers communicate ideas effectively, align teams, and support strategic decision-making.
Below are four product management tools for flowcharting and diagrams, tailored to support product development and strategy.
Microsoft Visio is a comprehensive tool for creating professional diagrams and flowcharts. It’s widely used for process mapping, system design, and organizational charts.
Source: Microsoft Visio
Usage with Example
A product team uses Visio to create a detailed flowchart of their feature development process, ensuring alignment across engineering and QA teams.
Key Features
Use Cases
OmniGraffle is a Mac-exclusive tool designed for creating high-quality, detailed diagrams. It’s ideal for product managers who need visually polished outputs.
Source: OmniGraffle
Usage with Example
A product manager uses OmniGraffle to design a swimlane diagram illustrating responsibilities across marketing, design, and engineering teams.
Key Features
Use Cases
Lucidchart is a cloud-based tool for collaborative diagramming. It’s perfect for teams working on shared projects, allowing real-time edits and updates.
Source: Lucidchart
Usage with Example
A remote team uses Lucidchart to collaboratively create a roadmap flowchart, with contributors making real-time edits during a planning session.
Key Features
Use Cases
Whimsical is an intuitive tool that combines flowcharting, wireframing, and mind-mapping into one platform. It’s designed for creative and collaborative work.
Source: Whimsical
Usage with Example
A product manager uses Whimsical to map out an idea-to-launch flowchart during a brainstorming session, ensuring clarity in each stage of development.
Key Features
Use Cases
These tools make it easy to visualize workflows, align teams, and document complex processes. Compare their features to find the best fit for your product development and strategy goals.
The table below highlights the product management tools for flowcharting and diagrams. Use it to compare features and select the right tool for your needs.
Tool |
Primary Use |
Standout Feature |
Ideal For |
Microsoft Visio | Process Mapping | Extensive templates | Enterprise-level technical diagrams |
OmniGraffle | Precision Diagramming | High-quality design tools | Mac users needing polished visuals |
Lucidchart | Collaborative Diagramming | Real-time collaboration | Remote teams and shared workflows |
Whimsical | Creative Diagramming | Multi-functional (flowcharts, wireframes) | Early-stage brainstorming and design |
Visualized workflows must be communicated clearly to stakeholders and teams. Presentation tools help convey ideas effectively and bridge strategy with execution. The next section highlights tools for creating impactful presentations and fostering collaboration.
Effective presentations align teams, clarify roadmaps, and address stakeholder concerns. Tools like Google Slides and PowerPoint excel with strong collaboration features, seamless integration, and flexibility for data-driven presentations.
Unlike Canva, they prioritize version control and collaboration, making them ideal for product managers to present complex ideas and adapt strategies.
Below are four product management tools for presentations and communication that support product development and strategy.
Microsoft PowerPoint is one of the most widely used tools for creating professional and customizable presentations. It’s perfect for visualizing strategies and plans.
Usage with Example
A product manager uses PowerPoint to create a presentation outlining the product roadmap for the next quarter, including key milestones and deliverables.
Key Features
Use Cases
Apple Keynote is a design-focused presentation tool exclusive to macOS users. It’s known for its sleek templates and high-quality visual effects.
Source: Apple Keynote
Usage with Example
A product manager uses Keynote to design a visually appealing presentation to pitch a new product idea to stakeholders.
Key Features
Use Cases
Google Slides is a cloud-based tool that allows for real-time collaboration on presentations. It’s simple, accessible, and ideal for teams needing a flexible solution.
Source: Google Slides
Usage with Example
A distributed team uses Google Slides to collaboratively build a presentation on product performance metrics, with each member contributing in real time.
Key Features
Use Cases
Slideshare is a platform for sharing presentations, documents, and infographics publicly or within an organization. It’s ideal for product managers looking to distribute materials widely.
Source: Slideshare
Usage with Example
A product manager uses Slideshare to upload and share a product strategy deck with external partners and clients.
Key Features
Use Cases
These tools simplify creating and sharing presentations, helping product managers align teams and communicate effectively. Compare their features to select the right fit for your product development and strategy goals.
The table below compares the product management tools for presentations and communication, helping you choose the one that suits your needs.
Tool |
Primary Use |
Standout Feature |
Ideal For |
Microsoft PowerPoint | Professional Presentations | Customizable templates | Roadmaps and feature demos |
Apple Keynote | Design-Focused Presentations | Cinematic transitions | Pitch decks and product launches |
Google Slides | Collaborative Presentations | Real-time collaboration | Distributed teams and progress reports |
Slideshare | Presentation Sharing Platform | Public sharing options | Knowledge sharing and external updates |
Clear communication lays the foundation for efficient execution, but turning plans into reality requires robust tools for development. From task tracking to code versioning, product development tools ensure that ideas and strategies are translated into functional products.
In the next section, we’ll explore tools that streamline development workflows and keep teams aligned.
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How to craft GTM Strategy for a Product?
Effective product development relies on tools that enhance collaboration, track progress, and support Agile workflows. These tools streamline task management, documentation, and code versioning to ensure teams stay aligned and productive.
Below are three product management tools for product development, selected for their practical features and ability to address strategy and team needs.
Rally is an Agile project management tool designed to help teams plan, prioritize, and track work in iterations or sprints. It’s built for teams adopting Agile frameworks like Scrum or Kanban.
Source: Rally
Usage with Example
A product manager uses Rally to break down a product release into epics and user stories. For instance, Rally helps coordinate tasks across engineering and design teams during an Agile sprint, ensuring all dependencies are aligned.
Key Features
Use Cases
Confluence is a collaborative documentation platform that enables teams to create, share, and manage product-related content in one centralized space.
Source: Atlassian
Usage with Example
A product team uses Confluence to document product requirements, meeting notes, and feature specs. For instance, Confluence simplifies cross-team collaboration by linking product requirement pages to Jira tasks, ensuring every stakeholder has the same context.
Key Features
Use Cases
GitHub is a version control and collaboration platform for software development. It enables teams to manage code repositories, track changes, and collaborate on projects.
Source: GitHub
Usage with Example
A development team uses GitHub to manage their codebase for a web application. For instance, GitHub enables developers and product managers to collaborate effectively by linking feature branches with product roadmaps tracked in Jira.
Key Features
Use Cases
Also Read: Continuous Delivery vs. Continuous Deployment: Difference Between
These tools are designed to simplify product development workflows, from Agile task tracking to documentation and code collaboration. Compare their features to identify the best fit for your product development and strategy goals.
The table below highlights the product management tools for product development, helping you select the right one for your team.
Tool |
Primary Use |
Standout Feature |
Ideal For |
Rally | Agile Project Management | Backlog and sprint management | Agile teams and sprint planning |
Confluence | Collaborative Documentation | Seamless Jira integration | Centralizing product documentation |
GitHub | Version Control | Pull requests and code reviews | Software development and collaboration |
Also Read: Best Project Management Courses & Certification Online
While product development focuses on building solutions, managing timelines, tasks, and team collaboration is critical for delivering successful outcomes. Project management tools provide the structure needed to keep initiatives on track and teams working efficiently. The next section covers tools that simplify collaboration and ensure seamless execution across teams.
Effective project management tools keep teams aligned and ensure timely delivery. These tools enable product managers to assign tasks, monitor workflows, and enhance communication across teams. Below are four product management tools for project management and collaboration that improve product development and strategy.
Jira is a powerful tool designed for Agile project management. It enables teams to track tasks, plan sprints, and manage product backlogs.
Source: Atlassian
Usage with Example
A product manager uses Jira to manage user stories for a new feature. For example, the backlog is broken into sprints, with tasks assigned to developers.
Key Features
Use Cases
Trello is an intuitive Kanban-based tool that simplifies task management. Its visual interface is ideal for tracking workflows and organizing projects.
Source: Trello
Usage with Example
A product manager uses Trello to create a board for tracking a feature’s lifecycle. For instance, cards are moved from “To Do” to “In Progress” to “Done.”
Key Features
Use Cases
Asana is a flexible project management tool that helps teams coordinate tasks, set deadlines, and manage complex workflows.
Source: Asana
Usage with Example
A product team uses Asana to organize a product launch plan. For instance, tasks are assigned to marketing, development, and operations teams with clear due dates.
Key Features
Use Cases
Zoho Projects is a comprehensive project management tool with features like task tracking, Gantt charts, and time tracking, tailored for small and medium-sized teams.
Source: Zoho Projects
Usage with Example
A product manager uses Zoho Projects to create a timeline for a new feature release. For instance, Gantt charts help visualize dependencies and adjust timelines as needed.
Key Features
Use Cases
These tools help product managers streamline task management and collaboration while keeping teams aligned. Compare their features to find the right tool for your product development and strategy needs.
The table below compares the product management tools for project management and collaboration, helping you choose the best fit for your team.
Tool |
Primary Use |
Standout Feature |
Ideal For |
Jira | Agile Project Management | Customizable workflows | Agile teams and backlog management |
Trello | Visual Task Management | Drag-and-drop Kanban boards | Teams managing simple workflows |
Asana | Flexible Task Management | Gantt-style timelines | Cross-functional project coordination |
Zoho Projects | Comprehensive Management | Gantt charts and time tracking | Small to medium-sized teams |
Also Read: Which of These Product Management Tools are You Already Using?
Delivering a product is only part of the journey—collecting feedback is crucial for refining and improving it over time. Tools for customer feedback and surveys help product managers understand how users interact with the product and identify areas for enhancement. In the final section, we’ll dive into tools that enable you to gather and act on valuable user insights.
Customer feedback tools play a strategic role in building products that meet user needs. By providing actionable insights, these tools help product managers prioritize features, refine user experiences, and align products with market demands.
Below are four best product management tools for collecting customer feedback and surveys, designed to improve product development and strategy.
SurveyMonkey is a leading platform for creating professional surveys to collect actionable customer feedback. It offers advanced analytics and customization options.
Source: SurveyMonkey
Usage with Example
A product manager uses SurveyMonkey to survey beta users after a new feature launch. The survey collects feedback on feature usability and satisfaction.
Key Features
Use Cases
Typeform is a survey tool known for its engaging, interactive forms. It’s designed to improve response rates with conversational interfaces.
Source: Typeform
Usage with Example
A product manager uses Typeform to create a visually appealing survey for onboarding new users, asking for feedback on their experience.
Key Features
Use Cases
Google Forms is a free and accessible tool for creating simple surveys and collecting responses in real time. It’s ideal for quick feedback collection.
Source: Google Forms
Usage with Example
A product team uses Google Forms to collect feedback from internal stakeholders on an early-stage prototype.
Key Features
Use Cases
Microsoft Forms is a simple, user-friendly tool that integrates with Microsoft Office 365 for creating surveys and quizzes.
Source: Microsoft Forms
Usage with Example
A product team uses Microsoft Forms to collect post-webinar feedback from attendees, helping refine future presentations.
Key Features
Use Cases
These tools make it easy to collect and analyze customer feedback, empowering product managers to make informed decisions. Compare their features to select the best fit for your product development and strategy goals.
The table below compares the product management tools for customer feedback and surveys, helping you identify the one that fits your needs.
Tool |
Use Case |
Standout Feature |
Ideal For |
SurveyMonkey | Customer Feedback Surveys | Advanced analytics and templates | Gathering insights from large customer bases |
Google Forms | Quick Internal Feedback | Free and real-time response tracking | Lightweight feedback collection from teams or small groups |
Typeform | High-Engagement Feedback | Conversational interface | Creating interactive surveys for user research |
Microsoft Forms | Event and Team Collaboration | Office 365 integration | Collecting feedback from webinars, product launches, or team workflows |
Exploring the 25+ best product management tools gives you a comprehensive view of the options available to enhance workflows, collaboration, and decision-making.
Also Read: How to Increase the Productivity of your Employees?
However, identifying which tool aligns with your team’s needs and company objectives is the critical next step.
The next section guides you through how to choose the ideal product management tool, helping you align your selection with your goals and maximize your team’s productivity.
With so many product management tools available, including the 25+ listed above, choosing the right one for your team can feel overwhelming. Here’s how to make the best choice.
Why Choosing the Right Tool Matters?
The right product management tool does more than organize tasks—it keeps your team aligned with company goals. Tools like Amplitude help measure user engagement, while ProductBoard allows you to prioritize features based on customer feedback.
Selecting the right product management tool is essential for achieving your goals. However, mastering these tools requires more than just access. You need the skills to use them effectively.
Also Read: Top 7 Product Management Tools Every Product Manager Must Be Having
The next section explores how upGrad’s programs can help you build hands-on proficiency. Learn how to enhance your skills, meet industry needs, and advance your career with confidence.
In 2025, leveraging the best product management tools is essential for streamlining workflows, enhancing strategy, and driving innovation in competitive markets. To take your product management expertise even further, explore upGrad’s industry-relevant programs.
With over 10 million learners and 1400+ hiring partners, upGrad provides the tools and resources you need to excel as a product manager. Its industry-aligned programs, hands-on projects, and personalized mentoring ensure you gain the skills employers value in 2025.
Start with free foundational courses to build a strong foundation, or enroll in advanced programs to gain expertise in product management tools, strategy, and development.
Below are some programs designed to help you grow as a product manager:
Need help choosing the right program? upGrad offers free one-on-one career counseling to help you identify the best programs, set career goals, and create a success roadmap. You can also visit your nearest upGrad offline center for personalized advice and resources to advance your product management career.
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Reference Link:
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