What is MBA in Digital Marketing? Scope, Career option and Salary
Updated on Mar 12, 2025 | 9 min read | 12.9k views
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Updated on Mar 12, 2025 | 9 min read | 12.9k views
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Digital marketing focuses on leveraging online media tactics like social media marketing, search marketing, and email marketing to build brand awareness and expand the customer base.
An MBA in Digital Marketing equips professionals with the skills to use these strategies effectively. Digital marketing channels your customers through social media platforms like Facebook, Instagram, and Twitter, along with traditional marketing channels, to create a more comprehensive marketing and brand strategy.
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Creating an online presence is crucial for brands to keep customers updated on the product offerings, generate awareness and engagement before and after sales, invite new buyers, shorten the buyers’ cycle, and convert leads into buyers.
MBA in digital marketing is the new age course building upon traditional marketing principles to cover the marketing sectors in the digital age. An MBA in Digital Marketing course trains students with the skills and information required to form successful digital marketing strategies, enhancing their creative skills and expanding their knowledge of digital platforms to market products/services. Graduates in this course can help companies formulate digital marketing strategies and develop effective ways to interact with their targeted group of customers.
This course incorporates Marketing, Administrative Behaviour, Fundamentals, Business Communication, Selling and Negotiation, etc. Although it expands upon traditional marketing, it mainly focuses on digital media – it does not involve any study of traditional marketing strategy. MBA Digital Marketing subjects include marketing fundamentals, mobile marketing, business communication, marketing analytics, accounting and finance, strategy formulation, international business, etc.
Digital marketing has emerged and grown as the fastest mode of marketing, reaching a wider group of people. The scope of an MBA in Digital Marketing is vast, allowing candidates to specialize in areas like marketing and advertising and pursue a career in any industry they choose.
The final aim of companies is to retain old customers and find new customers. Digital marketing is the most effective medium for reaching and influencing customers through digital media. Companies now stay current by adding new components with the evolving social network, as most consumers use smartphones and online research before buying any products or investing in any services. Digital marketing is employed by every small business and established company to create highly personalised marketing strategies for attracting target customers. These strategies offer greater and faster Return on Investments (ROI) with low investments.
Data shows that more than 9 million companies and businesses use Facebook to connect to their customers or consumers. This makes media platforms a very important medium for digital marketing.
Companies on social media platforms host B2B ( business to business) and B2C ( business to consumer) digital marketing strategies. B2B targets companies or groups of people with large investments, whereas B2C targets individuals consumers, raising brand awareness. In addition to these social media marketing, these firms employ the following methods while building their brand’s online presence and maintaining its identity.
The scope of digital marketing is only set to expand in the coming future. This will happen with the help of-
Eligibility criteria for MBA in digital marketing are as follows:
With the increasing online presence of customers through social media and online platforms, digital marketing is becoming more prevalent in the coming age. Due to ongoing online market criteria, businesses, firms, and organizations are hiring Digital Marketers to make a position for themselves in the market. Below are mentioned some of the career options in digital marketing positions offered to such graduates are listed below :
The average salary of a Digital Marketer after completing his master’s degree is almost Rs. 542,308 and is affected by many factors. Based upon the individual’s knowledge, abilities, and expertise of the graduate and many more the average salary ranges between 3 lakhs to 10 lakhs per annum. With a year of experience, a digital marketing manager gets an average salary of Rs 311,486. This increases to Rs.404,858 after 3-4 years of experience. The top paid professionals in digital marketing, after completing their specialization in digital marketing sectors, can earn up to an average of Rs. 702,856-Rs. 1,084,483. Following a path with an undergraduate degree with MBA in digital marketing opens a variety of options for the candidates, you can opt for a high-paying marketing management job with lucrative annual pay that will increase with your experience in the particular field with huge future prospects.
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With the growing economics and increase in industries in various fields, digital marketers are employed by every organisation to meet the demands of the consumers and potential buyers. Every company strives in the competitive market to create an online branding presence to keep their brand’s identity and appeal to the consumers at large who are affected by these social media platforms and networking.
An MBA in digital marketing offers you to pursue different scopes presented by these devices and methods. One such course is MBA (Global) With Specialisation in Digital Marketing From Deakin University and MICA, offered by upGrad. This program promises full placement support and elaborates on subjects like marketing and branding fundamentals, including business economics, strategy formulation, operations, and supply chain management, to name a few. Rest assured, a well-designed MBA course in digital marketing will help you master the nitty-gritty of this field and make you job-ready.
References:
https://www.statista.com/statistics/778191/active-facebook-advertisers/
https://www.payscale.com/research/IN/Job=Digital_Marketing_Manager/Salary
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