What Is ORM (Online Reputation Management) in Digital Marketing? Role, Function, Examples

Online reputation management (ORM) is the process of monitoring and improving your business’s online reputation by leveraging various strategies. It often involves analyzing what a potential customer, reporter, or partner will discover about your brand, people, product, or service during a Google search.

In other words, ORM is a way of analyzing whether your online presence is working for or against you. Over 90% of customers read online reviews before purchasing a product, and around 81% read Google reviews before connecting with a business. People searching for your company online may form either a positive or negative impression of your business and services. ORM’s job is to ensure that this impression is positive by managing reviews, controlling search results, and engaging with audiences effectively. Let’s learn more about what is ORM, its importance in digital marketing, and other trends below. 

What is Online Reputation Management (ORM)

Online reputation management is the strategic process of influencing public perception about an individual or business across various online platforms. With strategies ranging from positive customer reviews to social media trends, ORM ensures that positive content is highlighted while addressing negative feedback effectively.

Businesses that invest in these strategies after learning what is ORM can protect their credibility and build trust. It also enables them to maintain a strong brand image over time in an increasingly competitive market. Pursuing a digital marketing tutorial can help you learn more about the key functions of ORM in detail.

ORM involves a combination of strategies and tools to maintain a positive digital presence for a brand. It plays a key role in shaping how businesses and individuals are perceived online. An effective ORM strategy ensures that businesses control their narrative and enhance customer trust in the following ways:

• Monitoring Brand Mentions: ORM tools track brand mentions across social media, review sites, blogs, and forums. This allows businesses to analyze public sentiment and identify potential threats or opportunities for brand awareness and engagement.
• Managing Online Reviews: Addressing negative reviews and responding to customer feedback to encourage positive testimonials helps maintain a favorable image for any brand. It also proves the company’s strong commitment to customer satisfaction.
• Crisis Management: Quick and professional responses to negative press, social media backlash, or misinformation can prevent damage to a brand’s reputation. Companies can rebuild trust with their audiences through these ORM strategies.
• Content Optimization: Promoting positive content through blogs, PR articles, and SEO marketing helps push down negative content in search results. This content strategy ensures that potential customers see only the best aspects of the brand.
• Social Media Reputation Management: Active engagement on social platforms builds trust and promotes meaningful interactions with customers. This helps mitigate potential reputation risks by addressing concerns in real time.

The Evolution of ORM Over the Years

ORM has significantly transformed over the years. Earlier, online reputation management started as a reactive approach to handling negative reviews. Now, if someone asks you what is ORM, it wouldn’t be wrong to call it a proactive, AI-driven strategy. Professionals looking to work in the field of online reputation management often consider various management courses for their requirements. Here’s how ORM has changed over the years:

• Early ORM: Initially, ORM focused on managing online reviews, issuing press releases, and responding to negative feedback. Businesses relied on customer service teams to address complaints manually.
• Rise of Social Media and Crisis Response: With the growth of X and Facebook marketing, ORM expanded to social listening. It began incorporating real-time engagement strategies and crisis management to prevent reputation damage.
• AI and Sentiment Analysis: Several advanced artificial intelligence tools now analyze customer sentiment across vast datasets to identify potential crises before they escalate. Predictive analytics helps brands adjust their strategies accordingly.
• Search Engine Reputation Management (SERM): Brands often leverage search engine optimization (SEO) techniques to push positive content higher in search rankings. This significantly reduces the visibility of negative results across platforms.
• Influencer Partnerships and Digital Public Relations (PR): Collaborating with influencers and industry leaders has become a key ORM strategy to build credibility and improve brand perception.

Want to learn what is ORM’s role in managing your brand’s reputation? Pursue upGrad’s Online Digital Marketing Courses now. 

The Role of ORM in Digital Marketing

A brand's online reputation plays a key role in shaping consumer perceptions and driving business success. ORM is a key component of digital marketing that ensures brands maintain a positive image across search engines, social media, and review platforms.

Effective reputation management strategies help brands gain customer trust and protect themselves from potential reputational risks.

Here’s what is ORM doing to improve brand visibility and manage negative feedback.

Enhancing Brand Credibility

A well-managed online reputation strengthens brand credibility to promote consumer trust and long-term loyalty. When customers see consistent positive reviews, engaging content, and transparent communication from a brand, they are more likely to trust its products or services. Other relevant strategies in this space include:

• Consistent Positive Presence: Regular engagement through social media, blogs, and customer interactions helps establish a trustworthy brand image. This ensures that customers frequently see positive content associated with the brand. The continuous presence also reinforces brand reliability and keeps the business top-of-mind for consumers.
• Customer Testimonials and Case Studies: Showcasing real success stories and firsthand experiences from satisfied customers builds authenticity and reassures potential buyers. Meanwhile, case studies provide in-depth examples of how a brand’s products or services have positively impacted consumers.
• Search Engine Visibility: A strong presence on search engine results with positive content increases brand authority and reliability. It means businesses can control the narrative and make a strong impression on potential customers. For this, they must optimize high-quality content and ensure that favorable brand mentions rank higher across search engines. Online Digital Marketing Courses can help professionals learn these techniques and stay ahead in the competitive digital landscape

Managing Negative Feedback

Addressing negative feedback effectively helps maintain a brand’s reputation. Ignoring or mishandling criticisms can often lead to trust issues and long-term damage. The major ORM strategies that help in these cases are:

• Timely Response: Quick and professional replies to negative reviews or complaints show a commitment to customer satisfaction. A prompt response reassures the affected customer and clearly proves that the brand values transparency and accountability.
• Turning Negatives into Positives: A well-handled complaint can turn an unhappy customer into a loyal advocate when their concerns are genuinely addressed. Brands can actively listen, offer solutions, and follow up to build stronger relationships and improve customer retention.
• Monitoring and Analysis: Tracking online mentions and reviews regularly helps identify potential issues before they escalate into major crises. Businesses can leverage advanced data analytics and ORM tools to spot negative trends and address them proactively to prevent reputational damage.

Influencing Purchase Decisions

Consumers heavily depend on online research before making purchasing decisions. A brand with a strong, positive reputation is more likely to attract and convert potential buyers. Here’s what is ORM doing to influence the purchase decisions of customers:

• Trust in Reviews and Ratings: Consumers read online reviews before making purchases, which influences their buying decisions. A high rating can significantly impact consumer confidence and make it more likely for them to choose a brand over its competitors. Consistently maintaining positive reviews through excellent service and timely responses is crucial in such cases.
• Influencer and Customer Advocacy: ORM strategies that involve influencer partnerships and user-generated content improve brand credibility. Customers trust recommendations from real users and influencers they follow. This, in turn, helps brands gain authenticity and expand their reach. Businesses can create a stronger connection with their target audience by engaging with brand advocates.
• Brand Sentiment Analysis: Monitoring brand mentions and audience sentiment refines marketing strategies to align with consumer preferences. Brands can leverage AI-driven sentiment analysis tools to track public perception and adjust their messaging or offerings accordingly.

Want to learn more about ORM strategies? Enroll in upGrad’s Advanced Certificate in Digital Marketing and Communication now.

Key Functions of Online Reputation Management (ORM)

ORM plays a key role in shaping public perception and protecting brand credibility. It also addresses various potential threats to a particular company’s image. The primary reputation management strategy involves actively monitoring online discussions and engaging with customers to optimize the brand’s digital presence.

Below are the key functions of ORM and how they help businesses maintain a strong and positive reputation.

Monitoring Online Mentions

Tracking online mentions helps you understand how a brand is perceived by customers, competitors, and the general public. This process enables businesses to detect potential issues early and take immediate corrective action. Here’s how ORM helps you monitor online mentions:

• Social Listening Tools for Real-Time Tracking: Tools like Google Alerts, Brandwatch, and Mention help brands track conversations about them across websites, social media, forums, and blogs. This real-time tracking allows companies to identify both positive feedback and negative sentiment before it escalates.
• Competitor and Industry Monitoring: Keeping an eye on competitors’ online reputations helps businesses learn from their mistakes and successes. It also allows them to stay updated on emerging industry trends and adjust their strategies accordingly.
• Crisis Prevention Through Early Detection: Proactively identifying negative mentions or potential PR crises allows businesses to respond before a situation worsens. A quick, well-crafted response can prevent bad publicity from spiraling out of control.

Read More: Why ORM is Important? 7 Actionable Tips to Improve ORM for Your Business

Responding to Reviews and Comments

Interacting with customer reviews and social media comments is one of the most effective ways to manage brand perception. Properly addressing customer concerns builds trust and improves a brand’s credibility in the following ways:

• Engaging with Positive Reviews to Strengthen Loyalty: Acknowledging satisfied customers by thanking them for their reviews helps reinforce their positive experience. Encouraging them to share their stories further improves brand advocacy.
• Addressing Negative Feedback Professionally: Responding calmly and constructively to criticism shows a commitment to customer satisfaction. Instead of deleting negative reviews, businesses must resolve concerns by showcasing accountability and care for their customers.
• Maintaining Active Engagement on Social Media: Customers expect timely responses on platforms like X, Facebook, and Instagram. Prompt and thoughtful replies promote a positive image and encourage meaningful customer relationships.

Content Creation and Promotion

Producing and distributing high-quality content is a proactive way to influence brand perception. Well-crafted content can highlight a company's strengths, educate audiences, and also mitigate the effects of negative press. The key ORM strategies for content creation and promotion are:

• Educational Blogs and Thought Leadership Articles: Creating insightful content that addresses common customer concerns positions a brand as an industry authority. This can improve customer trust and engagement.
• Showcasing Success Stories and Testimonials: Featuring positive customer experiences through case studies, testimonials, and video content reinforces a brand’s reliability and credibility. These success stories help attract new customers.
• Leveraging Social Media for Content Distribution: Sharing valuable content on platforms like LinkedIn, Instagram, and Facebook increases reach and engagement. Brands that consistently provide useful, relevant content maintain a strong digital presence and promote positive interactions.

Read More: Must-have SEO Tools to Explode Your Ranks in 2025

Search Engine Optimization (SEO)

SEO is a powerful tool in ORM that ensures favorable content appears prominently in search results while minimizing the impact of negative content. Here’s how:

• Optimizing Positive Content for Search Engines: Businesses must leverage relevant keywords, meta descriptions, and structured content strategically. This helps ensure that their official pages, blogs, and positive news articles rank higher on Google.
  Building a Strong Backlink Profile for Credibility: Obtaining backlinks from high-authority websites strengthens a brand’s reputation and boosts search engine rankings. A well-connected digital presence makes a brand appear more trustworthy.
• Pushing Down Negative Content Through Content Suppression: Creating and optimizing fresh, high-quality content helps suppress unwanted negative mentions by pushing them further down in search results. It may also make them less visible to users.

Want to learn more about the key functions of ORM? Pursue upGrad’s Professional Certificate Program in Digital Marketing.

ORM Strategies in 2025

ORM continues to transform due to rapid advancements in technology and changing consumer behaviors. Businesses and professionals must adopt more forward-thinking strategies in 2025 to maintain and improve their online presence. Below are some of the most effective ORM strategies for the year ahead.

Leveraging Artificial Intelligence

AI helps streamline sentiment analysis and automate response management, both of which play a key role in transforming ORM. Here, sentiment analysis refers to the process of analyzing social media posts, reviews, or customer feedback management to determine the emotional tone or attitude expressed toward a brand, product, or service. Conversely, response management is a systematic approach to developing and managing the capability to respond to and recover from disruptive events.

Businesses often leverage these AI-powered solutions to track brand mentions, analyze customer sentiment, and generate appropriate replies to online feedback. This improves efficiency and ensures a quick response rate.

Some key AI-based ORM applications are:

• Sentiment Analysis: AI-driven tools analyze customer opinions in real-time to gauge public perception. Businesses can detect shifts in sentiment and take proactive measures to address concerns before they escalate. This often involves analyzing text data from reviews, comments, and social media mentions.
• Chatbots and Automated Responses: Businesses often leverage AI chatbots to respond instantly to queries and complaints and provide 24/7 support to customers. These automated systems help improve customer satisfaction and ensure that negative feedback is acknowledged and resolved promptly.
• Crisis Detection: Predictive AI models identify potential PR issues before they escalate into major crises. AI analyzes various patterns and trends to alert businesses about emerging negative sentiment. This allows them to intervene early, create strategic responses, and overcome reputational damage effectively.

Engaging with Influencers

Influencer marketing has become a core ORM strategy because consumers often trust recommendations from individuals they follow. Collaborating with influencers who align with a brand’s values can boost credibility and widen the reach of the same company.

The benefits of influencer partnerships are:

• Authentic Promotion: Influencers create genuine endorsements to increase trust among their followers. Unlike traditional advertisements, influencer recommendations feel more personal and relatable. This often leads to higher engagement and stronger consumer connections.
• Expanded Audience Reach: Brands often tap into new demographics through influencer collaborations. Companies can reach highly targeted audiences that may not be accessible through conventional marketing strategies. This involves boosting brand awareness and visibility by partnering with influencers in niche markets
• Crisis Management Support: Influencers can help shift public opinion positively during PR challenges. When a brand faces negative press or online backlash, influencers can act as advocates instantly. They may share their own positive experiences to reinforce trust and counteract misinformation effectively.

Are you interested in learning more about the pros of influencer marketing? Check out upGrad’s free course on Influencer Marketing from a Brand's Perspective now. 

Utilizing Social Media Platforms

Social media plays a key role in shaping brand reputation. Engaging with audiences on platforms like Instagram and YouTube allows brands to maintain control over their narrative while promoting direct relationships with consumers.

Here is an overview of the best practices for social media ORM:

• Proactive Engagement: Brands should actively respond to comments and messages to show attentiveness. Prompt responses prove that the company values customer feedback and is committed to addressing concerns. This ORM strategy helps strengthen trust and credibility.
• User-Generated Content (UGC): Encouraging customers to share positive experiences builds trust. Featuring customer testimonials, product reviews, and real-life brand interactions on social media increases engagement significantly. It also provides authentic social proof that influences potential buyers.
• Live Q&A Sessions: This ORM strategy involves hosting live discussions to address concerns and maintain transparency. Interactive sessions on platforms like Instagram Live, Facebook Live, and LinkedIn Events allow brands to answer questions in real time and clarify misconceptions.

Implementing Transparency Measures

Building consumer trust requires transparency in brand communication. Companies must prioritize honesty in marketing, customer service, and product or service quality to enhance credibility.

The key transparency initiatives for brand management include: 

• Clear Communication: This strategy involves providing accurate product or service details with no misleading claims. Transparent marketing ensures customers have a realistic understanding of what they are purchasing. It also reduces dissatisfaction and increases brand integrity.
• Addressing Mistakes Publicly: Acknowledging errors and taking corrective action promotes trust. Companies that own up to mistakes and outline clear steps for resolution demonstrate accountability. This strengthens customer confidence and also prevents reputational damage.
• Customer-Centric Policies: Openly addressing concerns with fair resolutions strengthens brand loyalty. Establishing return policies, easy complaint resolution processes, and proactive customer support helps reassure customers that their concerns are taken seriously.

For professionals looking to specialize in online reputation management, various courses and certifications can provide the key skills. Below is a detailed table outlining the required expertise and relevant programs, including upGrad offerings.

Real-World Examples of ORM

Currently, several brands face constant scrutiny due to poor promotions, employee complaints, and other issues. Please note that a single misstep can lead to reputational damage in such cases. The best initiative that companies can take is to implement effective ORM strategies that can turn challenges into opportunities.

Below are some real-world examples of what is ORM in action, which also showcase how businesses have managed their online reputations successfully.

Addressing Viral Negative Reviews

Negative reviews can spread rapidly and damage a brand’s reputation. However, companies that address these reviews transparently and promptly can often regain customer trust.

Let’s take the example of the McDonald’s #McDStories campaign failure that happened a few years ago. In 2012, the restaurant launched the #McDStories Twitter (now X) campaign by inviting customers to share their experiences. However, the campaign backfired because users hijacked the hashtag to post horror stories about poor food quality and bad customer service. The backlash quickly gained traction and damaged McDonald’s reputation.

Here’s how the restaurant handled it by leveraging effective ORM strategies:

• Immediate Acknowledgment: The restaurant publicly responded to the situation within hours, expressing regret and concern.
• Investigation and Corrective Action: Management conducted an internal review and addressed the issues raised.
• Public Transparency: The restaurant shared an official statement outlining improvements, including staff training and revised hygiene protocols.
• Customer Re-engagement: They invited the reviewer and other affected customers for a complimentary dining experience, showcasing their commitment to service improvement.

As a result, the restaurant mitigated the damage and gained praise for its professionalism and customer-centric approach.

Navigating Social Media Crises

Social media crises can spiral out of control quickly, affecting a brand’s reputation on a massive scale. However, businesses that respond strategically can turn the situation around.

In 2019, basketball star Zion Williamson’s Nike sneaker split open during a game, leading to a knee injury. The event, which happened on live TV, sparked global criticism of Nike’s product quality. The company’s stock dropped by 1.7%, losing nearly $1.1 billion in market value overnight.

Here’s how they handled it:

• Immediate Acknowledgment: Nike swiftly released a statement expressing concern for Williamson’s well-being.
• Product Improvement: They worked directly with Williamson to design a more durable shoe, the Nike PG 2.5, which he later endorsed.
• Leveraging Influencer Trust: Top athletes like LeBron James and Serena Williams reassured customers about Nike’s commitment to quality.

As a result, the brand regained consumer trust and even expanded its audience base by handling the crisis with sensitivity and taking corrective actions.

Enhancing Reputation Through Positive Content

One of the most effective ORM strategies is proactively promoting positive content to shape public perception. Brands that consistently highlight their strengths and customer success stories can build long-term credibility.

In 2016, Airbnb faced a PR crisis when reports emerged that hosts were discriminating against Black and minority guests, leading to the viral hashtag #AirbnbWhileBlack. The controversy threatened Airbnb’s inclusive brand image.

Here’s how Airbnb handled it:

• Public Commitment: CEO Brian Chesky openly addressed the issue and pledged reforms.
• Policy Changes: Airbnb introduced an anti-discrimination policy and required hosts to agree to an inclusivity statement.
• #WeAccept Campaign: They launched a Super Bowl ad promoting diversity, which generated over a million views within days.
• Diverse Representation: Airbnb partnered with minority influencers to share positive stories about their experiences.

The brand successfully repositioned itself as a champion of inclusivity, with the #WeAccept campaign receiving widespread praise from social activists and media outlets.

Want to learn more about running successful ORM campaigns? Enroll in upGrad’s free Marketing Masterclass: Create Your Brand program now. 

Challenges in Online Reputation Management

Managing an online reputation for brands comes with its fair share of challenges. From fake reviews to the rapid spread of misinformation, businesses must adopt proactive strategies to mitigate risks. Below, we explore some of the most significant hurdles in ORM and how they impact brand perception over time:

Dealing with Fake Reviews

Fake reviews are a major issue affecting businesses of all sizes in the current context. For example, certain competitors may post negative feedback to damage a brand’s credibility. They may also publish paid positive reviews to create unrealistic expectations. Fake reviews can distort public perception and influence purchasing decisions. 

Here’s what is ORM doing or should do to overcome these complications. 

• Identifying Fake Reviews: Fake reviews often contain generic language, exaggerated claims, or unusual patterns. For example, you may find multiple 5-star or 1-star reviews posted for a company in a short period. Businesses must leverage AI-powered review monitoring tools to detect inconsistencies and report fraudulent content.
• Addressing Fake Reviews: While platforms like Google already have policies against fake reviews, removal requests can take time. In such cases, businesses should respond professionally to discredit misinformation without escalating conflicts.
• Encouraging Authentic Feedback: The best way to combat fake reviews is by encouraging genuine customer testimonials. Offering incentives for verified purchases to leave reviews can increase credibility and push down fraudulent ratings.

Managing Rapid Information Spread

The internet enables instantaneous information sharing, making it quite difficult for brands to control their online narrative. A single negative news article, viral post, or misleading rumor can gain traction within minutes. This damages the brand’s reputation before they even have a chance to respond. Some common issues and their possible solutions in this case are:

• Speed of Information Spread: Platforms like X, Reddit, and TikTok allow users to share content rapidly. This means a small issue can snowball into a full-blown PR crisis in hours.
• Challenges in Correcting Misinformation: Once misinformation spreads, correcting it is challenging. Even if a business issues a clarification, many individuals may not see it or may continue believing the false information.
• Proactive Reputation Management: Brands must implement real-time social media monitoring to detect potential issues early. They may even deploy crisis response teams to issue timely statements that can help contain negative narratives before they escalate.

Balancing Transparency and Privacy

Consumers demand transparency from businesses, yet privacy concerns make it challenging to decide how much information should be publicly shared. Striking a balance between these two factors is one of the biggest challenges in ORM.

• Transparency Expectations: Customers expect brands to be open about their values, business practices, and responses to issues. If a brand fails to communicate during a crisis, it can lead to distrust and speculation.
  Privacy Limitations: At the same time, businesses must protect sensitive data, whether it’s customer information, internal policies, or employee privacy. Over-disclosure can backfire if confidential details are misused or misinterpreted.
• Navigating Public Relations: When dealing with controversies, brands must provide honest updates. However, they should not overshare legal or confidential matters. This requires careful messaging and consultation with legal and PR teams.

Want to acquire more skills in reputation management? Pursue upGrad’s free course on Introduction to Modern Public Relations now. 

Future Trends in Online Reputation Management

As the digital space evolves, so does the complexity of online reputation management. Businesses and professionals must stay ahead by adopting emerging strategies that ensure credibility against reputation threats.

In the coming years, technological advancements, ethical considerations, and employee engagement will shape the future of ORM. Here’s a look at key trends that will define reputation management moving forward.

Integration of Advanced Analytics

The future of ORM will be heavily driven by advanced analytics. This will allow brands to proactively manage their online presence. Businesses can predict potential reputation risks before they escalate by leveraging AI-powered tools and big data.

• Predictive Sentiment Analysis: AI and machine learning algorithms will analyze customer feedback, social media mentions, and news articles. This will help detect potential PR crises before they gain traction. According to market research, the AI-driven predictive analytics market is expected to reach $28.1 billion by the end of 2026, showcasing its increasing relevance in ORM.
• Real-Time Reputation Monitoring: Brands will utilize automated tools that provide instant alerts for any negative mentions or sentiment shifts to ensure immediate damage control. Tools like Brandwatch and Sprinklr are already supporting several real-time ORM strategies.
• Data-Driven Decision-Making: Businesses will depend on detailed analytics to refine their communication strategies and align with public sentiment and expectations.

Emphasis on Ethical Practices

As consumers become more aware of manipulative digital tactics, businesses will need to prioritize ethical ORM strategies to maintain trust and credibility. The future will see a departure from deceptive reputation management practices in favor of genuine, value-driven engagement.

• Authentic Review Management: Companies will focus on organically earning reviews rather than purchasing fake positive feedback. Over 83% of consumers would stop using a brand if they found out it had fake reviews. This highlights the risks of leveraging unethical tactics.
• Transparent Crisis Communication: Brands will be expected to address criticism openly and constructively instead of suppressing negative feedback. Public trust will increasingly depend on how businesses handle adversity.
  Consumer Privacy Protection: With growing concerns over data security, brands must strike a balance between transparency and customer confidentiality. This helps ensure compliance with privacy regulations such as the General Data Protection Regulation (GDPR).

Growing Importance of Employee Advocacy

Employees will play a key role in shaping a company’s online reputation. Several businesses will start leveraging their workforce as brand ambassadors to improve trust and credibility. Employee advocacy programs will become an efficient ORM strategy, driven by social media influence and internal digital branding efforts.

• Employee-Generated Content (EGC): Studies show that content shared by employees receives 8 times more engagement than content shared through official brand channels. Encouraging employees to share company values, achievements, and workplace culture will humanize the brand. The primary strategy is to leverage employees as brand ambassadors to enhance credibility and trustworthiness. 
• Internal Reputation Management Training: Companies will invest in training programs to educate employees on best practices for representing the brand online. According to LinkedIn, 94% of employees would stay longer at a company that invests in their career development. This highlights the link between internal reputation and external perception.

Want to learn more about the latest trends in ORM? Check out how a Management Free Online Course with Certification can help you. 

How upGrad Helps You Learn Online Reputation Management

ORM is a key skill for professionals in marketing, public relations, and business leadership. Managing brand perception, handling crises, and leveraging digital strategies are essential for career growth. upGrad provides industry-leading courses that equip you with hands-on ORM skills and prepare you for success in competitive job markets. Here’s how:

Industry-aligned Certification Programs

upGrad offers certification programs designed in collaboration with industry experts. These online courses ensure that learners gain relevant and up-to-date knowledge in ORM. The programs also bridge the skill gap and enhance employability by providing real-world insights.

The primary benefits of upGrad’s courses or certifications are highlighted in the table below:

Mentorship and Networking Opportunities

One of the biggest advantages of learning with upGrad is access to mentorship from top industry professionals. Learners get personalized guidance from ORM experts who have managed reputations for leading global brands.

• 1:1 Mentorship Sessions: Receive career advice and ORM-specific insights from experienced professionals.
• Alumni Network: Connect with past students who have successfully transitioned into ORM roles.
• Salary Negotiation Guidance: Learn how to position yourself for better-paying jobs based on industry trends.

Career Transition Support

upGrad ensures that learners are job-ready by offering career support services that help them stand out in the job market in the following ways: 

• Resume Building Workshops: Learn how to craft a resume that highlights your ORM skills and experience.
• Interview Preparation: Get access to mock interviews and expert feedback to improve your responses.

Placement Partnerships: upGrad has partnerships with top companies that give learners access to exclusive job opportunities in digital marketing, PR, and corporate reputation management.

Wrapping Up

ORM is an ongoing process that requires extensive dedication, responsiveness, and a commitment to delivering value to your customers. ORM marketing is one of the most prevalent strategies used in digital marketing. It is especially crucial in mitigating negative impacts.

If you want to learn more about what ORM is and its role in digital marketing, upGrad’s Advanced Certificate in Digital Marketing and Communication can help you upskill. It allows you to acquire the most relevant, expert skills in devising compelling brand communication strategies. Learn how to leverage digital platforms, social media, and analytics to lead impactful brand campaigns. Still confused about the course that works best for you? Contact our experts for a 1:1 consulting session now. 

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