- Blog Categories
- Software Development Projects and Ideas
- 12 Computer Science Project Ideas
- 28 Beginner Software Projects
- Top 10 Engineering Project Ideas
- Top 10 Easy Final Year Projects
- Top 10 Mini Projects for Engineers
- 25 Best Django Project Ideas
- Top 20 MERN Stack Project Ideas
- Top 12 Real Time Projects
- Top 6 Major CSE Projects
- 12 Robotics Projects for All Levels
- Java Programming Concepts
- Abstract Class in Java and Methods
- Constructor Overloading in Java
- StringBuffer vs StringBuilder
- Java Identifiers: Syntax & Examples
- Types of Variables in Java Explained
- Composition in Java: Examples
- Append in Java: Implementation
- Loose Coupling vs Tight Coupling
- Integrity Constraints in DBMS
- Different Types of Operators Explained
- Career and Interview Preparation in IT
- Top 14 IT Courses for Jobs
- Top 20 Highest Paying Languages
- 23 Top CS Interview Q&A
- Best IT Jobs without Coding
- Software Engineer Salary in India
- 44 Agile Methodology Interview Q&A
- 10 Software Engineering Challenges
- Top 15 Tech's Daily Life Impact
- 10 Best Backends for React
- Cloud Computing Reference Models
- Web Development and Security
- Find Installed NPM Version
- Install Specific NPM Package Version
- Make API Calls in Angular
- Install Bootstrap in Angular
- Use Axios in React: Guide
- StrictMode in React: Usage
- 75 Cyber Security Research Topics
- Top 7 Languages for Ethical Hacking
- Top 20 Docker Commands
- Advantages of OOP
- Data Science Projects and Applications
- 42 Python Project Ideas for Beginners
- 13 Data Science Project Ideas
- 13 Data Structure Project Ideas
- 12 Real-World Python Applications
- Python Banking Project
- Data Science Course Eligibility
- Association Rule Mining Overview
- Cluster Analysis in Data Mining
- Classification in Data Mining
- KDD Process in Data Mining
- Data Structures and Algorithms
- Binary Tree Types Explained
- Binary Search Algorithm
- Sorting in Data Structure
- Binary Tree in Data Structure
- Binary Tree vs Binary Search Tree
- Recursion in Data Structure
- Data Structure Search Methods: Explained
- Binary Tree Interview Q&A
- Linear vs Binary Search
- Priority Queue Overview
- Python Programming and Tools
- Top 30 Python Pattern Programs
- List vs Tuple
- Python Free Online Course
- Method Overriding in Python
- Top 21 Python Developer Skills
- Reverse a Number in Python
- Switch Case Functions in Python
- Info Retrieval System Overview
- Reverse a Number in Python
- Real-World Python Applications
- Data Science Careers and Comparisons
- Data Analyst Salary in India
- Data Scientist Salary in India
- Free Excel Certification Course
- Actuary Salary in India
- Data Analyst Interview Guide
- Pandas Interview Guide
- Tableau Filters Explained
- Data Mining Techniques Overview
- Data Analytics Lifecycle Phases
- Data Science Vs Analytics Comparison
- Artificial Intelligence and Machine Learning Projects
- Exciting IoT Project Ideas
- 16 Exciting AI Project Ideas
- 45+ Interesting ML Project Ideas
- Exciting Deep Learning Projects
- 12 Intriguing Linear Regression Projects
- 13 Neural Network Projects
- 5 Exciting Image Processing Projects
- Top 8 Thrilling AWS Projects
- 12 Engaging AI Projects in Python
- NLP Projects for Beginners
- Concepts and Algorithms in AIML
- Basic CNN Architecture Explained
- 6 Types of Regression Models
- Data Preprocessing Steps
- Bagging vs Boosting in ML
- Multinomial Naive Bayes Overview
- Gini Index for Decision Trees
- Bayesian Network Example
- Bayes Theorem Guide
- Top 10 Dimensionality Reduction Techniques
- Neural Network Step-by-Step Guide
- Technical Guides and Comparisons
- Make a Chatbot in Python
- Compute Square Roots in Python
- Permutation vs Combination
- Image Segmentation Techniques
- Generative AI vs Traditional AI
- AI vs Human Intelligence
- Random Forest vs Decision Tree
- Neural Network Overview
- Perceptron Learning Algorithm
- Selection Sort Algorithm
- Career and Practical Applications in AIML
- AI Salary in India Overview
- Biological Neural Network Basics
- Top 10 AI Challenges
- Production System in AI
- Top 8 Raspberry Pi Alternatives
- Top 8 Open Source Projects
- 14 Raspberry Pi Project Ideas
- 15 MATLAB Project Ideas
- Top 10 Python NLP Libraries
- Naive Bayes Explained
- Digital Marketing Projects and Strategies
- 10 Best Digital Marketing Projects
- 17 Fun Social Media Projects
- Top 6 SEO Project Ideas
- Digital Marketing Case Studies
- Coca-Cola Marketing Strategy
- Nestle Marketing Strategy Analysis
- Zomato Marketing Strategy
- Monetize Instagram Guide
- Become a Successful Instagram Influencer
- 8 Best Lead Generation Techniques
- Digital Marketing Careers and Salaries
- Digital Marketing Salary in India
- Top 10 Highest Paying Marketing Jobs
- Highest Paying Digital Marketing Jobs
- SEO Salary in India
- Brand Manager Salary in India
- Content Writer Salary Guide
- Digital Marketing Executive Roles
- Career in Digital Marketing Guide
- Future of Digital Marketing
- MBA in Digital Marketing Overview
- Digital Marketing Techniques and Channels
- 9 Types of Digital Marketing Channels
- Top 10 Benefits of Marketing Branding
- 100 Best YouTube Channel Ideas
- YouTube Earnings in India
- 7 Reasons to Study Digital Marketing
- Top 10 Digital Marketing Objectives
- 10 Best Digital Marketing Blogs
- Top 5 Industries Using Digital Marketing
- Growth of Digital Marketing in India
- Top Career Options in Marketing
- Interview Preparation and Skills
- 73 Google Analytics Interview Q&A
- 56 Social Media Marketing Q&A
- 78 Google AdWords Interview Q&A
- Top 133 SEO Interview Q&A
- 27+ Digital Marketing Q&A
- Digital Marketing Free Course
- Top 9 Skills for PPC Analysts
- Movies with Successful Social Media Campaigns
- Marketing Communication Steps
- Top 10 Reasons to Be an Affiliate Marketer
- Career Options and Paths
- Top 25 Highest Paying Jobs India
- Top 25 Highest Paying Jobs World
- Top 10 Highest Paid Commerce Job
- Career Options After 12th Arts
- Top 7 Commerce Courses Without Maths
- Top 7 Career Options After PCB
- Best Career Options for Commerce
- Career Options After 12th CS
- Top 10 Career Options After 10th
- 8 Best Career Options After BA
- Projects and Academic Pursuits
- 17 Exciting Final Year Projects
- Top 12 Commerce Project Topics
- Top 13 BCA Project Ideas
- Career Options After 12th Science
- Top 15 CS Jobs in India
- 12 Best Career Options After M.Com
- 9 Best Career Options After B.Sc
- 7 Best Career Options After BCA
- 22 Best Career Options After MCA
- 16 Top Career Options After CE
- Courses and Certifications
- 10 Best Job-Oriented Courses
- Best Online Computer Courses
- Top 15 Trending Online Courses
- Top 19 High Salary Certificate Courses
- 21 Best Programming Courses for Jobs
- What is SGPA? Convert to CGPA
- GPA to Percentage Calculator
- Highest Salary Engineering Stream
- 15 Top Career Options After Engineering
- 6 Top Career Options After BBA
- Job Market and Interview Preparation
- Why Should You Be Hired: 5 Answers
- Top 10 Future Career Options
- Top 15 Highest Paid IT Jobs India
- 5 Common Guesstimate Interview Q&A
- Average CEO Salary: Top Paid CEOs
- Career Options in Political Science
- Top 15 Highest Paying Non-IT Jobs
- Cover Letter Examples for Jobs
- Top 5 Highest Paying Freelance Jobs
- Top 10 Highest Paying Companies India
- Career Options and Paths After MBA
- 20 Best Careers After B.Com
- Career Options After MBA Marketing
- Top 14 Careers After MBA In HR
- Top 10 Highest Paying HR Jobs India
- How to Become an Investment Banker
- Career Options After MBA - High Paying
- Scope of MBA in Operations Management
- Best MBA for Working Professionals India
- MBA After BA - Is It Right For You?
- Best Online MBA Courses India
- MBA Project Ideas and Topics
- 11 Exciting MBA HR Project Ideas
- Top 15 MBA Project Ideas
- 18 Exciting MBA Marketing Projects
- MBA Project Ideas: Consumer Behavior
- What is Brand Management?
- What is Holistic Marketing?
- What is Green Marketing?
- Intro to Organizational Behavior Model
- Tech Skills Every MBA Should Learn
- Most Demanding Short Term Courses MBA
- MBA Salary, Resume, and Skills
- MBA Salary in India
- HR Salary in India
- Investment Banker Salary India
- MBA Resume Samples
- Sample SOP for MBA
- Sample SOP for Internship
- 7 Ways MBA Helps Your Career
- Must-have Skills in Sales Career
- 8 Skills MBA Helps You Improve
- Top 20+ SAP FICO Interview Q&A
- MBA Specializations and Comparative Guides
- Why MBA After B.Tech? 5 Reasons
- How to Answer 'Why MBA After Engineering?'
- Why MBA in Finance
- MBA After BSc: 10 Reasons
- Which MBA Specialization to choose?
- Top 10 MBA Specializations
- MBA vs Masters: Which to Choose?
- Benefits of MBA After CA
- 5 Steps to Management Consultant
- 37 Must-Read HR Interview Q&A
- Fundamentals and Theories of Management
- What is Management? Objectives & Functions
- Nature and Scope of Management
- Decision Making in Management
- Management Process: Definition & Functions
- Importance of Management
- What are Motivation Theories?
- Tools of Financial Statement Analysis
- Negotiation Skills: Definition & Benefits
- Career Development in HRM
- Top 20 Must-Have HRM Policies
- Project and Supply Chain Management
- Top 20 Project Management Case Studies
- 10 Innovative Supply Chain Projects
- Latest Management Project Topics
- 10 Project Management Project Ideas
- 6 Types of Supply Chain Models
- Top 10 Advantages of SCM
- Top 10 Supply Chain Books
- What is Project Description?
- Top 10 Project Management Companies
- Best Project Management Courses Online
- Salaries and Career Paths in Management
- Project Manager Salary in India
- Average Product Manager Salary India
- Supply Chain Management Salary India
- Salary After BBA in India
- PGDM Salary in India
- Top 7 Career Options in Management
- CSPO Certification Cost
- Why Choose Product Management?
- Product Management in Pharma
- Product Design in Operations Management
- Industry-Specific Management and Case Studies
- Amazon Business Case Study
- Service Delivery Manager Job
- Product Management Examples
- Product Management in Automobiles
- Product Management in Banking
- Sample SOP for Business Management
- Video Game Design Components
- Top 5 Business Courses India
- Free Management Online Course
- SCM Interview Q&A
- Fundamentals and Types of Law
- Acceptance in Contract Law
- Offer in Contract Law
- 9 Types of Evidence
- Types of Law in India
- Introduction to Contract Law
- Negotiable Instrument Act
- Corporate Tax Basics
- Intellectual Property Law
- Workmen Compensation Explained
- Lawyer vs Advocate Difference
- Law Education and Courses
- LLM Subjects & Syllabus
- Corporate Law Subjects
- LLM Course Duration
- Top 10 Online LLM Courses
- Online LLM Degree
- Step-by-Step Guide to Studying Law
- Top 5 Law Books to Read
- Why Legal Studies?
- Pursuing a Career in Law
- How to Become Lawyer in India
- Career Options and Salaries in Law
- Career Options in Law India
- Corporate Lawyer Salary India
- How To Become a Corporate Lawyer
- Career in Law: Starting, Salary
- Career Opportunities: Corporate Law
- Business Lawyer: Role & Salary Info
- Average Lawyer Salary India
- Top Career Options for Lawyers
- Types of Lawyers in India
- Steps to Become SC Lawyer in India
- Tutorials
- C Tutorials
- Recursion in C: Fibonacci Series
- Checking String Palindromes in C
- Prime Number Program in C
- Implementing Square Root in C
- Matrix Multiplication in C
- Understanding Double Data Type
- Factorial of a Number in C
- Structure of a C Program
- Building a Calculator Program in C
- Compiling C Programs on Linux
- Java Tutorials
- Handling String Input in Java
- Determining Even and Odd Numbers
- Prime Number Checker
- Sorting a String
- User-Defined Exceptions
- Understanding the Thread Life Cycle
- Swapping Two Numbers
- Using Final Classes
- Area of a Triangle
- Skills
- Software Engineering
- JavaScript
- Data Structure
- React.js
- Core Java
- Node.js
- Blockchain
- SQL
- Full stack development
- Devops
- NFT
- BigData
- Cyber Security
- Cloud Computing
- Database Design with MySQL
- Cryptocurrency
- Python
- Digital Marketings
- Advertising
- Influencer Marketing
- Search Engine Optimization
- Performance Marketing
- Search Engine Marketing
- Email Marketing
- Content Marketing
- Social Media Marketing
- Display Advertising
- Marketing Analytics
- Web Analytics
- Affiliate Marketing
- MBA
- MBA in Finance
- MBA in HR
- MBA in Marketing
- MBA in Business Analytics
- MBA in Operations Management
- MBA in International Business
- MBA in Information Technology
- MBA in Healthcare Management
- MBA In General Management
- MBA in Agriculture
- MBA in Supply Chain Management
- MBA in Entrepreneurship
- MBA in Project Management
- Management Program
- Consumer Behaviour
- Supply Chain Management
- Financial Analytics
- Introduction to Fintech
- Introduction to HR Analytics
- Fundamentals of Communication
- Art of Effective Communication
- Introduction to Research Methodology
- Mastering Sales Technique
- Business Communication
- Fundamentals of Journalism
- Economics Masterclass
- Free Courses
What Is SEO in Digital Marketing? How Does It Work?
Updated on 29 August, 2023
1.6K+ views
• 9 min read
Table of Contents
Marketing, one of the pillars of businesses, has changed distinctively in recent years. Gone are the days of promoting products on television, radio and newspaper. Websites have successfully replaced all three. But is it that easy to make your website visible to potential customers?
The answer is no. It takes a lot of effort. It is where search engine optimisation comes in. This blog will discuss “What is search engine optimisation?” and other aspects of SEO.
What Is SEO in Digital Marketing?
SEO, short for search engine optimisation, enhances the quality of a website to enjoy better website traffic. Upon searching on any search engine like Google, Bing, Yahoo and others, you might have noticed that some results rank better in the search engine result pages or SERP. It is what SEO does.
You can think of SEO as an internet marketing strategy. It considers many types of data, such as search patterns, keywords used, and search engines used, and has a better understanding of the demand of the people.
Importance of SEO
SEO is important from the perspective of a business or a brand, irrespective of its size and sector of operation. Here is a brief overview of what SEO brings to your business.
- Ranking in Search Engine
SEO optimises the search engine for your website to get a higher rank than it would have achieved without optimisation. A better ranking means more visibility because the pages ranked among the top are the ones most viewed.
- Brand Value
The higher rankings in SERP mean that your website gains trust among users.
Also, it means your Page Authority (PA) score will increase. A better PA score means your website has credibility.
- Website Traffic
Better ranking and visibility mean more attention. This results in increased website traffic as more people will visit your website.
- Business Growth
With increased website traffic, you can expect more potential customers to visit your website. It will essentially lead to better profit margins.
- User Experience
Customers can clearly understand your products and services when your website is well-optimised. Also, there will be a well-managed feed system.
Learn more about SEO and other aspects of digital marketing with the Advanced Certificate in Brand Communication Management from MICA.
SEO and SEM: The Differences
The two questions that now arise are “What is Search Engine Marketing? And where it differs from SEO?”. Search engine marketing, or SEM, promotes a page through paid advertisements on the search engine result page. Let’s see where SEM differs from SEO.
Feature | SEO | SEM |
Focus | Organic traffic | Paid as well as organic traffic |
Time | It is a long-term procedure. | It is relatively shorter. |
Cost | Budget-friendly, ideal for both small and large companies. | Have higher budgets. So, only ideal for larger companies. |
Potential traffic | Unlimited | Depends on the budget |
SEO Factors Influencing Search Engines
There are multiple factors in SEO, such as optimisation of webpages and maintaining page speed, which affect how your webpage can rank in the search engine. The other key factors include-
Content quality
Putting high-quality content on your website is one way to boost your webpage. People, in most cases, want quality over quantity. With good-quality pages, you can attract more viewers and increase time on the page.
User interface
The user interface is one very significant factor in SEO. An attractive webpage will gain more viewers. Also, creating a website with HTTPS is a way to assure users of security. In addition, you can change your site architecture to rank higher.
Mobile-friendly
A large percentage of users nowadays access various websites from their mobile devices. So, creating a mobile-friendly website can help you attract more website traffic.
Links
Links are an indispensable way of boosting website traffic. Internal links on your website can help users as well as help manage the link flow simultaneously. Backlinks can drive traffic from other websites to yours.
Different Types of SEO
There are various types of SEO, each of which performs a different type of optimisation. Here, we will discuss the three most significant ones — On-page SEO, Off-page SEO and Technical SEO.
What is On-Page SEO?
On-page SEO is the process where you optimise your website for better ranking. Keyword research is essential for this to succeed. You can make changes to your web page following the results of your research after that. Some of the elements that you can optimise are:
- Text bodies of the web pages
- Internal links
- Meta descriptions
- Page Titles
- Headings
- Images and Videos
- And many more
What is Off-Page SEO?
Off-page SEO concerns the actions taken outside of your webpage to boost its ranking. One of the key elements of off-page SEO is backlinks. Backlinks are where reputed websites relevant to your business put a link to your webpage on their site. Other elements of Off-page SEO are:
- Content Marketing
- Reviews
- Increasing local visibility
- Organising brand events
What is Technical SEO?
Technical SEO deals with how you can optimise your website for the search engines to crawl and index them. Several elements influence crawling and indexing. Some of these are:
- Status of indexing
- Coding
- Crawling the website
- Optimising page speed and load
- Setting up analytics
- And many more
SEO: The Process
Now that we have understood “What is SEO?”, let’s dive into “How does SEO work for a website to rank better?”. To be precise, making a website rank better among a thousand others is not easy. We can divide the entire process into a few stages.
Working principle of search engines
There are three key elements through which a search engine works. These are – crawling, indexing and ranking.
1. Crawling
Crawling is the procedure that search engines use to find updated content not available in the search engine database. Search engines use bots or crawlers to find new content or web address. It then adds them to their index.
2. Indexing
Indexing creates a database out of all the websites a search engine has crawled. Only the indexed websites show up on the SERP.
3. Ranking
Search engine ranking is the position acquired by a website on the Search Engine Result Page.
Research: The most crucial part
Researching is the first thing to do on your side. Researching is necessary as it will help you make significant decisions. Here are a few factors that you should research on.
1. Keyword
One of the prime factors to research is keywords. It concerns which keywords to use and where to use them for better visibility.
2. Visitors
You can research who your target audience is. It will help in shaping the content structure.
3. Competitors
You can research your competitors to understand their strategies.
4. Search Engine Result Page
Having an understanding of what people are searching for and why will help you in structuring your content.
5. Webpage
Researching your web pages and comparing them with other successful websites can give you insights on where to improve.
Plan of action
Once the research is complete, form a plan of action. You will require a long-term plan for SEO. It should include every factor that you need to work on. Some of these are:
- Choosing the goals and objectives of your plan
- Selecting the appropriate budget
- Deciding on the process of implementation
- Hiring capable workforce
- And many others
Check out our free courses to get an edge over the competition.
Implementing the strategy
After formulating your plan, it is time to implement them and wait for the results. There are multiple ways you can use to improve your rankings.
1. Fresh content
Fresh content using researched keywords and keeping the target audience in mind is always a good way to bring website traffic.
2. Improving old content
You can improve some content or webpages on a website with minimum changes. It improves your website’s overall visibility.
3. Removing content
You will find some of the contents on the website that are beyond any improvement. It is best to remove them completely.
Supervise
You must constantly monitor the web pages’ performance to ensure they work properly. You might face issues like
- Slow or unresponsive page
- Broken links
- Website being down
- And others
Evaluation
Evaluate your SEO to have all the data necessary for making changes in the future. You can analyse your website and use various tools to track your SEO performance.
Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.
5 Interesting Facts About SEO
To understand SEO better, you need to know a few interesting facts and truths about it.
- You can not think about getting a result from your strategy right away. You might need at least a month for it to work.
- Stick to the basics of SEO, and you will succeed. Do not go looking for any tricks or hacks.
- SEO is a continuous process. You must keep up with ever-changing keywords, audiences, trends and other factors.
- If your product or service is not up to the mark, no amount of SEO can save your business. So, focus on making your product or service worthy enough.
- It’s always to have a better knowledge of your target audience.
Popular Digital Marketing Blogs
Defining E-E-A-T
The E-E-A-T are major factors of Google’s Search Quality Rater Guidelines. These are not traditionally part of the factors for SEO. Rather, these are a set of principles which Google uses to evaluate search engine results. The factors are:
Experience
It is the latest addition to these principles. Google puts trust in content based on the first-hand experience of the writer. If a writer with first-hand experience writes the content, it offers authentic insights.
Expertise
The second principle is expertise. Expertise is always held in high regard for search engine results. Due to this, Google prefers people with various degrees or practical experiences.
Authoritativeness
Authoritativeness is the third principle. It refers to the reputation earned in a particular industry or subject. If a food critic writes a review on a restaurant, it will have a certain impact on people viewing it.
Trustworthiness
The fourth principle is trustworthiness. It deals with multiple factors like
- How secure is a particular website?
- How good is its user interface?
- Does it have a proper user feedback system?
- And many others
Google often prioritises trustworthiness among the four factors of E-E-A-T the most.
Best Online Digital Marketing Courses
Conclusion
Having discussed all the aspects of “What is SEO and how it works?”, it is safe to say that SEO is an indispensable tool in today’s world. It helps your business or product reach more people by placing your website better.
If you are interested in the various aspects of SEO, you can look for a career in digital marketing. The Advanced Certificate in Digital Marketing and Communication from MICA can be the perfect place to start. It offers in-depth knowledge, including tutorials on using ChatGPT in digital marketing.
Frequently Asked Questions (FAQs)
1. What is SEO, in simple words?
To answer ‘what is SEO in digital marketing’ simply, it is an optimisation process to improve a website by increasing its visibility in SERPs.
2. What are the primary elements of SEO that influence website rankings?
Content quality, user experience, mobile-friendly websites and use of external and internal links are the primary SEO elements influencing website ranking.
3. What are some common SEO tools used in digital marketing?
Some common SEO tools used in digital marketing are - SEO PowerSuite, Google Analytics, Yoast and KWFinder. There are multiple other tools that you can use for your SEO.
4. What are some best practices for on-page SEO optimisation?
For better on-page SEO, you can improve the content on your webpage, put the right keywords in meta descriptions, H1 and H2s and use internal links.
RELATED PROGRAMS