Professional Certificate in Digital Marketing
5 out of 6 learners get positive career growth.
In association with
Industry Experts from
Live Projects
6Recommended 10 hrs/week
26 WeeksBatch Start Date
Dec 31,2023Hiring Partners
300+Seats Left
3Certificate in Digital Marketing Highlights
Best Certification Course on Digital Marketing
Best-in-class digital marketing course content taught by leading industry leaders in the form of live classes, recorded video lectures, case studies and live projects.
Who is This Digital Marketing Course For?
Top Skills You will Learn with upGrad Digital Marketing Course
Job Opportunities
Minimum Eligibility Required?
Digital Marketing Platforms and Tools
Learn To Leverage ChatGPT in Digital Marketing
Utilise ChatGPT to assist in creating unique content, plan strategies, build calendars, and more
Generate SEO-optimised content with ChatGPT
Gain insights into your social media analytics by using ChatGPT
- Stand out from others with this certification on your resume
- Cement your expertise in marketing using Generative AI tools and techniques
- Learn mentor-led industry projects from top product company instructors
- Become an upGrad Alumni post completion of the certificate
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Professional Certificate in Digital Marketing Syllabus
Learn to apply theoretical concepts to actual data and solve complex problems. Enhance your critical thinking skills and problem-solving abilities.
Digital Marketing Fundamentals
- Digital marketing concepts and strategies
- Understanding target audience and buyer personas
- Digital marketing trends and best practices
- Marketing channels and customer journey
Content Writing and Designing + Generative AI
- Copywriting and content creation
- Visual content design and creation
- Content optimization for SEO
- Content strategy and planning
Social Media Marketing
- Social media strategy and planning
- Content creation and scheduling
- Community management and engagement
Social Media Ads (Facebook, IG, LinkedIn, X)
- Analytics and reporting
- Ad campaign creation for specific platforms
- Targeting options and audience segmentation
- Ad budgeting and bidding strategies
Email Marketing
- Email marketing strategy and planning
- List building and segmentation
- Email content creation and personalization
- Deliverability and compliance
Mobile Marketing
- Mobile marketing channels and strategies
- Mobile app marketing and advertising
- Mobile SEO and responsive design
Content Marketing
- Content marketing strategy and planning
- Content distribution and promotion
- Content performance tracking and analytics
Online Reputation Management
- Reputation monitoring and online presence
- Online review management and response
- Crisis management and brand protection
Influencer Marketing
- Influencer identification and collaboration
- Campaign planning and content collaboration
- Measurement and ROI analysis
Affiliate Marketing
- Affiliate program setup and management
- Affiliate recruitment and tracking
- Commission and payment management
Web Analytics
- Analytics and reporting
- Website analytics tools and data collection
- Data analysis and reporting
- Conversion tracking and optimization
Ecommerce Website Setup and Sales
- Ecommerce website setup and design
- Product listings and inventory management
- Payment gateways and order fulfillment
Make Money As Freelancer
- Freelancing platforms and profile creation
- Freelancing skills and services
- Client communication and project management
Start Own Digital Marketing Agency
- Agency set up and legal considerations
- Service offerings and pricing strategies
- Client acquisition and agency growth
Preparing for Interviews
- Website analytics tools and data collection
- Data analysis and reporting
- Conversion tracking and optimization
Unleashing Creativity: Projects in this Professional Certificate in Digital Marketing
- Solve a range of industry-relevant projects in this online digital marketing course
- Run a 5-day social media marketing campaign, and a 5-day Google Ads campaign to gain hands-on real-world experience of working as a digital marketer
Blog Creation Project
This involves setting up a website on WordPress and creating a blog populated with pages, posts, and plugins. (This is only available for the executive track).
SEO Assignment
This assignment involves performing SEO on your blog or conducting an SEO audit of a website (This task differs a little based on the track you choose)
Social Media Marketing Live Project
Here, you will run a 5-day campaign on Facebook Ads manager to drive traffic to either your blog/ a website or create engagement for your Facebook page. You will learn how to run the campaign from end to end from setup to optimization.
Search Engine Marketing + Display Marketing Live Project
Run a 5-day search and display campaign on Google Ads to drive traffic to your blog or website. This would also cover the entire campaign journey right from setup to optimization.
Google Analytics 4
Learners will analyze their blog using Google Analytics 4. They will generate, read and present insights from Google Analytics reports.
Industry Projects and Case Studies from upGrad
- Run live marketing campaigns
- Leverage Proof-of-Work during interviews
- Get mentored by industry experts
Star Sports Mauka Mauka
Choose the best marketing channels based on the revenue generated and conversion at each customer touchpoint or purchase funnel.
Bajaj Auto Project
Devise the information architecture and wireframe for the global website of Bajaj.
Zivame Project
Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to bring more conversions.
Mamaearth
Build a digital marketing strategy to help Mamaearth enter and establish itself in a new category.
Bewakoof.com
Learn how the brand was able to leverage social media marketing to reduce their CPA and drive sales.
SEO Rupee Circle
Help optimise the company's SEO score through your recommendations.
Bajaj Auto Case Study
Understand the different parameters involved in building a website pertaining to multiple target groups and geographies
Netmeds
Learn how to set up a search engine marketing campaign on Google Ads through this case study
Google Ads Search Campaign
Run a 5 day Google Ad campaign to drive relevant traffic to a website
Email Marketing Live Project
Design and run an automated email marketing drip campaign
Amazon Associates Case Study
Learn how Amazon used content marketing to build out their affiliate marketing program
Infidigit
Infidigit is an agency that specialises in search engine optimisation.
Cult.Fit
Cult.Fit, was created with the aim to keep its users fit and healthy through a holistic range of offerings that include fitness and yoga, healthy meals, mental wellbeing and primary care. Its app enables you to #BeBetterEveryDay with a click from the comfort of your home.
Note
The upGrad Advantage
Learning Support
- Receive unparalleled guidance from industry mentors, teaching assistants and graders
- Receive one-on-one feedback on submissions and personalised feedback on improvement
- Student support is available 7 days a week, 24*7.
- You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
Doubt Resolution
- Timely doubt resolution by industry experts and peers
- 100% expert verified responses to ensure quality learning
- Personalised expert feedback on assignments and projects
- Regular live sessions by experts to clarify concept-related doubts
Networking
- Live sessions by experts on various industry topics
- One-on-one discussion and feedback sessions with industry mentors
Admission Process
Please find below the detailed steps to be followed as a part of the admission process.
Step 1
Fill the Application Form
Fill out an application by giving your basic profile details.
Step 2
Shortlisting & Block Payment
Once Shortlisted, pay a block fee of INR 5,000 (Non- Refundable)
Step 3
Offer letter and Payment
Balance to be closed within 7 days or the batch start date whichever is sooner.
Disclaimer:
Frequently Asked Questions
Course Curriculum
What kind of real industry projects are part of this online course? How would these real industry projects help me?
This programme contains 15+ case studies and projects co-designed with industry and domain leaders in Digital Marketing and Communication. Further, the industry projects will help you apply your digital marketing learning. These projects expose you to ground zero real industry scenarios in marketing.
How would these real industry projects help me?
Our programmes have a strong experiential component that would prepare you to apply your learning in the job. Learn - Experience - Apply. Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading Digital Marketers at agencies and companies and put to use the theoretical learning in an experiential manner.
What are the top in-demand skills to learn in Digital Marketing?
Advertising Courses, Influencer Marketing Courses, SEO Courses, Performance Marketing Courses, SEM Courses, Email Marketing Courses, Content Marketing Courses, Social Media Marketing Courses, Marketing Analytics Courses, Web Analytics Courses, Affiliate Marketing Courses, and Display Advertising Courses are some of the top in-demand skills to learn in Digital Marketing.
Career Assistance
What kind of career support can I expect from this course?
- 1:1 Mentorship/Counseling Sessions
- 5 Mock Interviews
- Resume Building Sessions
- Portfolio Building Sessions
- Offline/Online Job Fair
Payment
How much do I need to pay for this course?
The total fees for the course is ₹59,000 (Incl. Taxes) and a down payment of ₹5000 to block your seat.