Question 1

Why upGrad?

Accepted Answer

upGrad, India's leading higher education platform, prepares fresh graduates and working professionals for their dream careers with our online certification courses. We offer premium learning content and materials from top industry experts. We also provide expert assistance via interactive live sessions, practical experience with real-world projects, and dedicated placement support to access opportunities at top companies.

Question 2

Why should I opt for upGrad’s Digital Marketing boot camp program?

Accepted Answer

Joining our upGrad Bootcamp is a strategic step towards launching a successful career in digital marketing. Our program offers a comprehensive and industry-aligned curriculum that equips you with essential skills in building a web presence, social media marketing, search engine optimisation, search engine marketing, content marketing, email marketing, marketing analytics, and generative AI. You will learn from seasoned professionals and gain hands-on experience through a portfolio of real-world projects. The program also includes expert mentorship, personalised support, and access to career services such as resume building and interview preparation.

Question 3

What certificates will I receive after completing the program?

Accepted Answer

You will receive the upGrad DM boot camp certification along with the stamp of NSDC (National Skill Development Corporation) in the Essential variant. In the Plus variant, you will also have the option to get an industry Menternship certificate from our industry partners. You will also get access to a $50 voucher to take the META digital marketing associate exam, absolutely free of cost. Both essential and pro versions of the program also equip you with sufficient knowledge to take Google and Hubspot Certifications to strengthen your portfolio.

Question 4

What kind of projects will I be expected to complete in the program?

Accepted Answer

There are 5+ live projects in the program. These are hands-on applications of key digital marketing tasks like webpage creation, campaign setup, campaign analysis, creative design, and email marketing, and much more. Second, we have brand-led case studies. These case studies are meant to test your understanding of the concepts covered in a particular course by following the best practices pursued by industry leaders. Third, there is an industry-based mentor-led internship, where you will be working on an actual problem statement from a reputed company and proposing a solution for the same. There are many MCQs and discussion questions spread throughout the program to continuously test your progress.

Question 5

How much time will I spend each week on the program?

Accepted Answer

At upGrad, we follow the S.M.A.R.T. framework for skilling. The acronym stands for Study, Make, Attempt, Revise, Test. You will roughly spend about 3 hours studying the concepts and tools, about 2-4 hours working on live projects, about 2 hours attempting and practising what you learned, about 2 hours revising what you learned, and about 1 hour testing yourself on what you learned. Please note that this amounts to about 10-12 hours of effort per week, which is a combination of self-paced and live session hours. Please also note that the distribution may differ depending on the topic.

Question 6

How long will I be able to access the program content?

Accepted Answer

The learning content will be available for 3 years post-completion of your course.

Question 7

Do I need any particular software or laptop to attend online classes?

Accepted Answer

Due to the hands-on nature of our courses, you will need a laptop to participate in classes.

Question 8

Can I interact with other students?

Accepted Answer

Yes! You can interact with other students through our moderated discussion forums. You will also get the opportunity to work with other students in teams via group projects.

Question 9

What are the types of live sessions in the program and when will these be held?

Accepted Answer

The program includes live learning sessions, project walkthrough sessions, and masterclasses held over the weekends. Doubt resolution sessions will be available two days a week on weekdays. The program also offers live support for career preparation including soft skills and aptitude training, as well as one-on-one career coaching and mock interview sessions. The program also includes generative AI masterclasses in which you will learn how to use GenAI for digital marketing.

Question 10

How will my doubts be solved?

Accepted Answer

We provide an extensive range of resources for your reference. You will have two doubt-clearing sessions every week with mentors and experts. Additionally, you can connect with other students in the discussion forums for peer support. You may also raise relevant doubts via the LMS and the teaching experts will get back to you within stipulated timelines.

Question 11

What if I miss a class? Will the session recording be provided?

Accepted Answer

Yes, the session recording will be shared with the learners after the class.

Question 12

Who will be the instructors and mentors for this program?

Accepted Answer

The instructors and mentors are industry experts who have several years of experience in the digital marketing domain working in top companies.

Question 13

What kind of live support can I expect in the program?

Accepted Answer

You will be assigned an upGrad Buddy (UB) at the beginning of the program. The role of your UB is to help you through your course and assess your progress along the way. UBs are there to guide you through any queries or issues you may have during the program. In addition, you will also be guided by industry experts who will conduct the live sessions and mentors who will assist you with doubt resolution.

Question 14

What are the minimum completion criteria that I must fulfill to obtain the bootcamp certification?

Accepted Answer

100% Module Completion
75%+ Attendance in live sessions
50%+ Graded Component Average Marks

Question 15

Is placement assistance provided after I complete this bootcamp?

Accepted Answer

Yes. upGrad provides comprehensive placement assistance after completion of the program. These include training on aptitude and communication skills, mock interviews, placement readiness tests, profile building, access to the placement portal, etc.

Question 16

What kind of career opportunities can I expect after getting a certification in the upGrad DM bootcamp?

Accepted Answer

Our boot camp program will help you maximize your chances of getting positions such as digital marketing executive, social media specialist, SEO specialist, paid media specialist, or similar roles. Please note that roles and associated seniority levels will depend on your current background and role as well.

Question 17

Does this program offer guaranteed placement?

Accepted Answer

While the program does not offer any guaranteed placement, we at upGrad always do our best to enable you with all the right preparation required to maximise your chances of getting placed.

Question 18

What is the 2-day offline placement preparation workshop?

Accepted Answer

The 2-day offline placement training workshop is an intensive training for learners looking for placements after completion of the program. It will be conducted at one of the offline centers of upGrad across India.

Question 19

How much do I pay to block my seat?

Accepted Answer

You need to pay ₹4,000 to block your seat.

Question 20

Is there any refund policy for this program?

Accepted Answer

Please refer to the below-mentioned refund policy

Block amount: Non-refundable under any circumstances.
Balance Course Fee: Learners shall be eligible to seek cancellation of their enrollment and claim a refund of the Balance Course Fee at any time before the Cohort commencement date only, by raising a cancellation and refund request in writing through the support manager explaining the specific reason for such request for cancellation and refund. If a request for deferral from a Learner has been approved by upGrad, such Learner shall be eligible to claim for a refund of the Balance Course Fee at any time before the commencement date of the first deferred Cohort only subject to deferral clause mentioned below.
Refund shall be processed to an eligible learner within 30 working days from the date of receipt of the refund request from the applicant learner in this regard. The refund shall be issued using the original payment method.

You shall not be eligible for a refund of any amount paid towards the Program in case any discrepancy is identified between your application and self-attested documents including but not limited to wrong details about your grades or any other incorrect information provided in your application.

The balance course fee is non-refundable under any circumstances other than the above-mentioned scenario.

Question 21

Is there any deferral policy? How does it works?

Accepted Answer

Please refer to the below-mentioned deferral policy

Pre-Cohort Commencement Deferral:
- If a learner wishes to defer their enrollment to a future cohort before the start of their original cohort, the learner should reach out to the support team prior to the start of their original cohort.
- In the event of an accepted deferral, upGrad does not guarantee the same cohort timings/ schedule/ pattern as the cohort assigned at the time of enrolment.
- Every learner is allowed only 1 (one) deferral after their balance closure before their cohort commencement date into a cohort that commences within the next 60 days.
Post-Cohort Commencement Deferral:
- If a Learner is unable to commence with the assigned cohort due to unavoidable circumstances or is facing severe issues in dedicating time to the Course as informed and accepted by upGrad or has medical issues after the Cohort Commencement Date – subject to receipt of a written request for a deferral from such Learner (through support manager and explaining the specific reason for such request, an opportunity to defer the enrolment to another cohort may be provided at the behest of upGrad. However, after deferment, the course progress shall reset (shall not be transferred to the new cohort) and the Learner shall have to start the course from the beginning.
- A learner can request a deferral at any time up to two months after the cohort commencement date. The deferral can be requested only once and must be for one of the scheduled cohorts starting within the next 3 months from the initial cohort start date.
- A deferral fee of 10% (ten percent) of the Total Program Fee as mentioned in this offer letter shall be applicable for each deferral.
- A request for deferral shall be considered for execution only after the receipt of the deferral fee (as may be applicable) by upGrad, within 7 (seven) calendar days of raising the deferral request. Till such payment is received by upGrad, the Learner shall be assumed to be continuing in the same cohort.
- In the event of an accepted deferral, upGrad does not guarantee the same cohort timings/ schedule/ pattern as the cohort assigned at the time of enrolment.

Professional Certificate Program in Digital Marketing

Introduction to Digital Marketing Program

Why Digital Marketing?

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