Question 1

Why take up a Digital Marketing course from upGrad Campus?

Accepted Answer

Digital Marketing is one of the most in-demand skills for all companies today with over 1 Lakh job openings across India. To make it big in such a competitive field, you need to have a strong foundation in your core concepts. upGrad Campus’s Digital Marketing course will help you build exactly that, but with an added advantage.
Since our course is specially curated for college students and freshers, you will get practical real-world experience with Live Projects and Case Studies on Social Media Marketing, Email Marketing, Search Engine Optimization, Web Analytics, Pay Per Clicks and more. The curriculum is always kept up-to-date, in line with the latest industry trends.

Question 2

What kind of projects will I be expected to complete in a Digital Marketing course for beginners?

Accepted Answer

To make Digital Marketing for beginners easy to understand, this course covers multiple projects that give you hands-on experience. These projects include SEO Auditing on an existing company, creating a Facebook page for a company as part of their brand strategy, setting up Google Analytics where you will analyse data for the Google Merchandise Store, and work on Search Engine Marketing campaigns. These projects will be Live and will give you the opportunity to apply your skills in a real-world setting.

Question 3

How long will I be able to access the Digital Marketing course content?

Accepted Answer

The learning content will be available to access for 3 years post completion of your course.

Question 4

What is the eligibility criteria to join upGrad Campus’s Digital Marketing Certification course?

Accepted Answer

You don’t need any specific background to apply for this Digital Marketing training. To learn Digital Marketing from upGrad Campus, students need to be comfortable in spoken and written English as the course is taught in English and should be pursuing an undergraduate or postgraduate degree.

However, what we do want all our students to have is a passion for Digital Marketing above everything else.

Question 5

What is the admission process to join upGrad Campus’s Digital Marketing Certification course?

Accepted Answer

Click on the Apply Now button to enroll in the upcoming batch. Our Learning Consultants will reach out to you and will counsel you accordingly. Further, you can pay the admissions fee and block your seat to enroll in the program.

Question 6

Do I need any particular software or laptop to learn Digital Marketing online?

Accepted Answer

Due to the hands-on nature of our Digital Marketing course, you will require a laptop in order to attend classes. However there is no requirement for any additional software.

Question 7

When will Live classes be held for the course?

Accepted Answer

Keeping your college workload in mind, the Live classes on Digital Marketing for beginners are scheduled on every Saturday, and Sunday from 7 pm to 9 pm.

Question 8

How much time will I spend each week on a Digital Marketing course for beginners?

Accepted Answer

You will get access to 12-15 hours worth of recorded sessions per week. You can study from these at your own pace and convenience, although we do recommend spending 2-3 hours every day on self-studying. Apart from this, every weekend, we conduct 2 hours of Live sessions and 2 hours of Doubt clearing sessions. Live sessions are conducted with Subject Matter Experts who will explain the concepts in detail, and during doubt-clearing sessions, you can directly ask your queries to Teaching Assistants.

Question 9

Can I expect any one-to-one support in this course?

Accepted Answer

At the start of the Digital Marketing Course, you will be assigned a mentor. The role of your mentor is to help you through your course and assess your progress along the way. They are there to guide you through any queries or issues you may have during the course.

In addition, you will also be guided by Subject Matter Experts who will conduct the Live sessions and by Teaching Assistants who will help resolve your doubts.

Question 10

How will my doubts get solved?

Accepted Answer

We provide an extensive range of resources for you to dip into. Every weekend, you will have doubt clearing sessions, where you can get answers to your queries in a one-on-one manner from Teaching Assistants and Subject Matter Experts. Furthermore, you can also connect with other students in the forum and get any peer support you need.

Question 11

Is there any deferral or refund policy for this program?

Accepted Answer

Deferral Policy:

A. Pre- Program Commencement

a. If a learner, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the learner to defer to another batch.

b. The learner will be required to pay 30% of the total course fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the learner will be assumed to be continuing in the same cohort.

c. A learner can request for deferral only once and to either of the scheduled cohorts to start in the next 3 months from the batch start date of the initial batch the learner enrolled for.

d. The learner has time till the current cohort launch date to make the payment of the 30% program fee, post which the deferral request will expire.

B. Post-Program Commencement

a. If a learner is facing severe issues in dedicating time to the course, we provide the opportunity for the learner to defer to another batch.

b. A learner can request for deferral at any time up to two months of batch commencement. The deferral can be requested only once and to either of the scheduled cohorts to start in the next 3 months from the batch start date of the initial batch the learner enrolled for.

c. The learner will be required to pay the deferral fees (excluding taxes) of Rs.3,000/- upon which deferral will be done.

d. The learner will be required to pay 100% of the total course fee amount (inclusive of taxes) before the deferral can be done. Till this is completed, the learner will be assumed to be continuing in the same cohort.

e. The learner has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the learner will continue as part of the current cohort.

f. If the learner completes the deferral payment, the learner’s login will be disabled, the learner will leave the deferred cohort and the learner will start learning on the new cohort from the beginning. The progress of the learner shall not be carried forward to the new cohort.

g. Any requests for inter-program transfers shall also be governed by the guidelines for deferral post commencement of the Program. In case the fees of the program being deferred to is higher than fees of the initially enrolled program, the differential fees between the two cohorts shall be paid along with the deferral fees. Deferral requests may be raised by the learners by filling in the Deferral Form.

Refund Policy:

● Learners must pay the applicable admission fees for enrolment to a Program. This admission fee will be adjustable against the total Program fee payable by the learner.

● Once the learner has made a partial or full payment of the Program fee, such learner can claim a refund at any time before the cohort commencement date or the expiry of 7 calendar days from making the admission fee payment, whichever is earlier, by raising a refund request by email at connect.ugcampus@upgrad.com, stating the specific reason for the refund. The refund shall be subject to a deduction of Rs. 4,000/- towards the processing fee.

● The learner shall not be eligible for any refund, once the cohort starts. This is applicable even for those learners who could not complete their payment and could not be enrolled in the cohort opted for. However, the learners can raise a request for deferral subject to payment of applicable deferral charges.

● A refund shall be processed to an eligible learner within 30 working days from the date of receipt of refund request from the applicant learner in this regard. The refund shall be issued to the original payment method.

● You shall not be eligible for a refund of any amount paid towards the Program in case any discrepancy is identified between your application and self-attested documents including but not limited to wrong details about your grades or any other incorrect information provided in your application.

Question 12

What kind of career opportunities can I expect after getting a certification in Digital Marketing?

Accepted Answer

Our Certification will help you get positions like Digital Marketing Manager, Search Engine Marketing Manager, with specialisations in SEO, Social Media Marketing and Content. However, due to the vast nature of this field, our course will help you branch out comfortably into any other role of your preference.

Question 13

Is placement assistance provided after I complete my Digital Marketing training?

Accepted Answer

Yes, upGrad Campus offers Placement Services with this program – where our dedicated Mentors will guide and train you for getting placed in your dream company.

With these services you get interview-ready via profile building, resumé proofing and updation, employability tests, group discussions, mock interviews and more. And the best part? You get 3 assured internship/job opportunities³ upon signing up for these programs.

Job-ready Program in Digital Marketing with Placement Support

Introduction to DM with Placement Support

Key Highlights of DM with Placement Support

Key Highlights

Placement Support

Job Opportunities

upGrad Learner Support

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