Q: How many specialisations can I choose?

Select from our best courses on digital marketing with the option to pick up to five specializations. It is mandatory to choose at least one specialization, and it is an integral part of the foundational program.

Q: How is this digital marketing certification different from others?

• It is a combination of a core digital marketing advanced course for 26 weeks, with a choice of 5 specialisations. This involves rigorous training that will teach you all aspects of digital marketing and any specialization you choose. • One-on-one career or business mentoring, to help you fulfill your personal objective behind joining this programme. • 15+ case studies and projects based on actual marketing campaigns and delivered online by experts from leading companies such as Star India, Zivame, etc. • Hands on projects where you get your hands dirty and get one-on-one personal feedback. • Learn both from experienced MICA Faculty and from global leaders in Marketing incl. Cambridge Faculty, Facebook, Star India etc. Gaining the MICA advanced certificate in digital marketing and communications sets you apart from others through a perfect blend of academic excellence and practical relevance. Developed in collaboration with MICA, a prestigious marketing institute of the country, this program offers specialized modules in performance marketing, social media marketing, and more. The curriculum is regularly updated to stay current with the latest industry trends, ensuring you receive the most up-to-date and relevant knowledge.

Q: How much time do I need to spend to do well in this course?

This Advanced Certificate Program in Digital Marketing offers an extensive curriculum, demanding 10-12 hours for the Executive Track and 8-10 hours for the Management Track per week throughout the program. Comprising easily digestible video segments accessible across devices, the course ensures flexibility for on-the-go learning. Beyond video content, participants will dedicate additional hours to industry projects, live instructor sessions, and mentoring sessions, creating a comprehensive educational experience. Explore the best courses on digital marketing through this program, delving into diverse facets of the field for a well-rounded skill set.

Q: Can I learn Digital Marketing through this certification programme from my city?

Absolutely! This Advanced Certificate in Digital Marketing and Communication course has trained aspiring professionals from across cities, such as Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune and many more. It is accessible from anywhere in the country, making it feasible for learners from any city to enroll. As long as you have an internet connection, you can access the course content and resources conveniently.

Q: How would these real industry projects help me?

Our MICA Digital Marketing course emphasizes a robust experiential component designed to equip you with practical skills for real-world application. Learn - Experience - Apply. Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading digital marketing professionals at agencies and companies and put to use the theoretical learning in an experiential manner. Post this programme, these will serve as a portfolio of projects you can illustrate to your potential employers.

Q: What kind of certification will I get after completion of this course?

Post this programme, you will get an Advanced Certificate in Digital Marketing and Communication from MICA & upGrad along with the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive a certificate from MICA and upGrad describing your successful completion of the digital marketing advanced course and completion of Marketing Analytics.

Q: What kind of career support can I expect from this course?

Our host of industry partners will receive detailed online MICA digital marketing course performance reports of our students. Based on that, they will assess the most suitable candidates and extend job opportunities to the top performers.This programme has been developed by understanding the hiring challenges and skill gaps faced by those pursuing conventional digital marketing advanced course online in India. This and the application filtering process before the start of the programmes are the two key reasons why a number of top companies are interested in offering exciting opportunities.

Question 1

How many specialisations can I choose?

Accepted Answer

Select from our best courses on digital marketing with the option to pick up to five specializations. It is mandatory to choose at least one specialization, and it is an integral part of the foundational program.

Question 2

How is this digital marketing certification different from others?

Accepted Answer

• It is a combination of a core digital marketing advanced course for 26 weeks, with a choice of 5 specialisations. This involves rigorous training that will teach you all aspects of digital marketing and any specialization you choose.
• One-on-one career or business mentoring, to help you fulfill your personal objective behind joining this programme.
• 15+ case studies and projects based on actual marketing campaigns and delivered online by experts from leading companies such as Star India, Zivame, etc.
• Hands on projects where you get your hands dirty and get one-on-one personal feedback.
• Learn both from experienced MICA Faculty and from global leaders in Marketing incl. Cambridge Faculty, Facebook, Star India etc.

Gaining the MICA advanced certificate in digital marketing and communications sets you apart from others through a perfect blend of academic excellence and practical relevance. Developed in collaboration with MICA, a prestigious marketing institute of the country, this program offers specialized modules in performance marketing, social media marketing, and more. The curriculum is regularly updated to stay current with the latest industry trends, ensuring you receive the most up-to-date and relevant knowledge.

Question 3

How much time do I need to spend to do well in this course?

Accepted Answer

This Advanced Certificate Program in Digital Marketing offers an extensive curriculum, demanding 10-12 hours for the Executive Track and 8-10 hours for the Management Track per week throughout the program. Comprising easily digestible video segments accessible across devices, the course ensures flexibility for on-the-go learning. Beyond video content, participants will dedicate additional hours to industry projects, live instructor sessions, and mentoring sessions, creating a comprehensive educational experience. Explore the best courses on digital marketing through this program, delving into diverse facets of the field for a well-rounded skill set.

Question 4

Can I learn Digital Marketing through this certification programme from my city?

Accepted Answer

Absolutely! This Advanced Certificate in Digital Marketing and Communication course has trained aspiring professionals from across cities, such as Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune and many more. It is accessible from anywhere in the country, making it feasible for learners from any city to enroll. As long as you have an internet connection, you can access the course content and resources conveniently.

Question 5

How do I know that this programme’s curriculum is the best?

Accepted Answer

The curriculum is curated by industry experts, marketing professionals, and academic faculty from MICA course. The program undergoes regular updates to keep pace with the dynamic digital marketing landscape, ensuring learners receive the most relevant and up-to-date content.

It does not only involve a deep dive into various marketing channels but also teaches you how to:

• Strategise related to MICA's digital marketing campaigns

• Develop brands that your customers can connect with within the digital world

• Identify and plan the use of relevant digital channels

• Budget and allocate financial and human resource across channels

Question 6

How do all the industry collaborations add value to this course?

Accepted Answer

The collaboration between MICA and UpGrad adds significant value to the learner who obtains the Advanced Certificate in Digital Marketing and Communication. In line with our mission to develop extremely industry-relevant online programmes for working professionals, we have involved leading industry professionals at every stage of the programme development. These individuals have decades of experience powering marketing at Agency head / CMO level and driving ROI across continents. Learners benefit from real-world insights, practical case studies, and industry best practices. Additionally, the program includes industry projects and networking opportunities, giving learners exposure to current industry practices and building connections with marketing professionals.

Question 7

What kind of real industry projects are part of this online course? How would these real industry projects help me?

Accepted Answer

This programme contains 15+ case studies and projects co-designed with industry and domain leaders and earn Post Graduation Diploma in Digital Marketing. Further, the industry projects will help you apply your learnings from the digital marketing advanced course. These projects expose you to ground zero real industry scenarios in marketing, and you will get detailed feedback on your submissions.

Question 8

How would these real industry projects help me?

Accepted Answer

Our MICA Digital Marketing course emphasizes a robust experiential component designed to equip you with practical skills for real-world application. Learn - Experience - Apply.

Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading digital marketing professionals at agencies and companies and put to use the theoretical learning in an experiential manner.

Post this programme, these will serve as a portfolio of projects you can illustrate to your potential employers.

Question 9

What kind of certification will I get after completion of this course?

Accepted Answer

Post this programme, you will get an Advanced Certificate in Digital Marketing and Communication from MICA & upGrad along with the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive a certificate from MICA and upGrad describing your successful completion of the digital marketing advanced course and completion of Marketing Analytics.

Question 10

What kind of career support can I expect from this course?

Accepted Answer

Our host of industry partners will receive detailed online MICA digital marketing course performance reports of our students. Based on that, they will assess the most suitable candidates and extend job opportunities to the top performers.This programme has been developed by understanding the hiring challenges and skill gaps faced by those pursuing conventional digital marketing advanced course online in India. This and the application filtering process before the start of the programmes are the two key reasons why a number of top companies are interested in offering exciting opportunities.

Question 11

How much do I need to pay for this course?

Accepted Answer

The comprehensive MICA Digital Marketing course, offers a strategic approach to mastering digital marketing. Enrolling in this program opens up the opportunity to leverage a 0% EMI option, facilitating a convenient monthly installment of ₹2,879/-. Secure your spot by making a down payment of ₹15,000, ensuring you don't miss out on this transformative learning experience.

Question 12

What is the 0% EMI offer?

Accepted Answer

Explore our best courses on digital marketing. Take advantage of our 0% EMI offer, allowing you to conveniently pay for the course in 9 installments, all with zero interest.

Upon completing the course application form, our dedicated admissions counselor for the MICA Digital Marketing course will promptly reach out to you. They will provide comprehensive details about the course and assist you in navigating through the available EMI options. It's essential to be aware that the finance partner does charge a one-time processing fee, a nominal cost to be settled by the learner once the EMI is sanctioned. Invest in your future with the seamless and accessible payment options we offer for the MICA Digital Marketing program.

Question 13

How much do I pay to block my seat after I get shortlisted for the programme?

Accepted Answer

You will need to pay ₹15000 to block your seat once you are shortlisted for the programme.

Question 14

Is there any deferral or refund policy for this programme?

Accepted Answer

Refund Policy: (Programmes without prep-session component)

Student must pay applicable caution money for the enrollment of the course. This will be adjustable against the total course fee payable by the student.
You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. You can request your Admissions Counselor to help you in applying and withdrawing for a refund by sending them an email with reasons listed.
There shall be no refund applicable once the programme has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.
Once the student pays block amount, "any" refund shall be subject to deduction of ₹10,000 processing charges.
Student has to pay the full fee within 7 days of payment of caution money or cohort start date, whichever is earlier, otherwise, the admission letter will be rescinded and processing fee of ₹10,000 will be levied.
Refund shall be processed to an eligible student within 30 working days from the date of receipt of written application from him/her in this regard.

Deferral Policy: (Post Programme Commencement)

If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the start date of the initial batch in which the student was originally enrolled for.
The student will be required to pay a deferral fees of 10% of the total course amount fee + Taxes if any along with the differential programme fees between the two cohorts.
The deferral request will be approved once the deferral fee is paid.
Till this is completed, the student will be assumed to be continuing in the same cohort.
The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
If the student completes the deferral payment, the student's login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress until that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether or not the student had submitted these grading during the initial stage.
The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the "last grace deadline" as communicated by upGrad.

Deferral Policy: (Pre Programme Commencement)

If a student, due to unavoidable circumstances, is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another cohort.
To do so, the student will be required to pay 50% of the total Programme fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
A student can request for deferral to any of the cohorts starting in the next 3 months from the start date of the initial batch in which the student was originally enrolled. For the first deferral request, subject to the point no. 2 of the Pre-Programme Deferral Policy, no additional charges shall be levied.
If a student wants to defer his enrolment a second time, such student will have to make an additional payment of Rs.10,000 as Deferral fee, and this amount shall be non-refundable under any circumstances. Once this payment is done, students will be eligible to defer to any of the cohorts starting in the next 3 months from the current cohort.
The student has time till the current cohort launch date to make the payment of the balance 50% Programme fee, post which the deferral request will expire. Once the deferral window expires and if such a student wants to withdraw his or her enrolment from the said Programme, the refund policy will be applicable.
The student shall be liable to pay the differential Programme fees between the two cohorts if any.

Question 15

No Cost Credit Card EMI FAQ's

Accepted Answer

0% EMI with Finance partners /Credit card option availability will vary program wise.

1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC).

2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.

3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.

4. Will I have to pay any extra amount for EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000

9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.

Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000

Question 16

What are the best courses on digital marketing available online?

Accepted Answer

There are many best courses on digital marketing available online, but some of the best include:

MICA Advanced Certificate Course in Digital Marketing:

Paid: This Advanced Certificate Course in Digital Marketing is a comprehensive program that covers all the essential aspects of digital marketing, including strategy, planning, execution, and measurement.

Industry-relevant: The Online MICA Digital Marketing course is designed by industry experts and covers the latest trends and best practices.

Career-focused: The Advanced Certificate Course in Digital Marketing program includes a career development module to help you land your dream job in digital marketing.

upGrad Digital Marketing Master's Program:

This comprehensive program from upGrad provides a holistic learning experience, covering the entire digital marketing spectrum from strategy and planning to execution and measurement. The curriculum is designed by industry experts and delivered by experienced faculty, ensuring high-quality learning. Additionally, the digital marketing advanced course offers mentorship opportunities, networking sessions, and career guidance, making it a valuable option for individuals seeking career transformation in the digital marketing field.

Question 17

Can you provide information about the MICA digital marketing course?

Accepted Answer

Are you interested in taking your digital marketing skills to the next level? MICA's Digital Marketing course may be the perfect solution for you. This program provides comprehensive training in all aspects of digital marketing, from strategy and planning to execution and measurement.

MICA Digital Marketing Course Fees:

The course fees vary depending on the specific program you choose.
MICA offers various programs with different durations and learning formats, impacting the overall cost.
You can find detailed information about the fees and available programs on the MICA website.

Content and Curriculum:

Covers the entire MICA course digital marketing spectrum, including SEO, social media marketing, content marketing, email marketing, pay-per-click advertising, and more.
Uses a practical approach with case studies, projects, and real-world examples to solidify your understanding.
Features industry-relevant curriculum designed by experts and delivered by experienced faculty.

By enrolling in the MICA Digital Marketing course, you can gain the knowledge, skills, and confidence needed to excel in the ever-evolving digital marketing landscape.

Question 18

Tell me more about the MICA course in digital marketing.

Accepted Answer

MICA's digital marketing course offers a comprehensive and immersive learning experience designed to equip you with the knowledge and skills necessary to thrive in today's dynamic digital landscape. Whether you're a budding professional or an established marketer seeking to upskill, this program provides the perfect platform to launch your digital marketing journey.

To learn more about MICA's digital marketing course, visit the official website or contact the admissions department for detailed information and personal guidance.

MICA's Advanced Certificate in Digital Marketing and Communication

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