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Digital Marketing and Communication from MICA

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Digital Marketing & Communication

Become a Digital Marketing Expert with MICA

    India's top digital marketing program with 15,000+ alumni at Zomato, Google, and Amazon

    Learn from the Mecca of Marketing with 80+ successful cohorts

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Join 15k+ Alumni

4.5/5 (10,275 ratings)

No-cost EMI from

INR 6,458*

Starts from

Mar 31, 2025

Duration

4 months

Find out if you're eligible

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*

Why choose us?

Standout features of MICA's Flagship Program

Esteemed Credentials

Get certifications from leading partners like Clevertap, Social Panga, and Meta

Executive Alumni Status

Enhance your profile with credentials from one of India’s best institutes

Comprehensive Curriculum

Gain a deep understanding of all aspects of digital marketing, from strategy to execution

Expert Faculty

Learn from MICA's top faculty like Anita Basanaligappa, Prof. C.D Mitra and others, and gain a competitive edge

Personalised Learning

Pick an executive or management track and choose up to 6 specialisations

Networking Opportunities

Connect with industry experts and potential employers through events and workshops

Need to know more?

Get to know the course in-depth by downloading the course brochure

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What's in store for you?

Experience a top-tier curriculum

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Master 90+ essential industry tools

Clevertap

MailChimp

ChatGPT

Canva

Hootsuite

Mailtrack

Analytics

Data Studio

Trends

Google Ads

Work on real-world projects

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Mamaearth Case Study

This case study analyses market trends and consumer preferences to grow Mamaearth’s presence

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McDonald’s Case Study

This case study analyses how Meta helped McDonald’s drive sales and grow

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Mauka Mauka Case Study

This case study examines Star Sports India's digital campaign and social media strategy

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Blinkit Case Study

This case study examines Grofers' KPIs and lead nurturing strategies throughout the consumer lifecycle

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Salesforce Case Study

This case study analyses how Salesforce built search and display campaigns to generate leads

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Uber Case Study

This case study covers Uber's content strategy around consumer pain points and the 3H model

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Swiggy Case Study

This case study identifies use cases and creative messages for Swiggy's target groups

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Infidigit Case Study

This case study involves building a website and optimising it through SEO strategies

MICA vs other institutes

What sets this program apart?

Institutional Prestige

Curriculum

Hands-on Projects

Recruitment & Outcomes

Program credentials

Specialisations

MICA

Backed by MICA, a leading Asia-Pacific institution

Gen-AI integrated, dynamic, and covers the latest concepts and tools

6+ live projects and multiple case studies for real-world exposure

250+ recruiters, including Google; 32% salary hike

Get certified by MICA, Meta, CleverTap, and Social Panga

Choose from 6 marketing-focused options

Other Institutes

Recognised but lacks MICA's industry prominence

Focuses on basics, missing modern specialisations

Limited, not always aligned to real-world needs

Placement support varies in scale and salary outcomes

Limited to only one or two credentials

No or fewer specialisation options

What is the outcome?

Experience the power of upGrad

32%

Average salary hike

 

86%

Achieved outcomes

 

3500+

Transitions

 

250+

Hiring partners

From learners to leaders – see how our graduates are doing today

Get insights into placement statistics, hiring partners, salary packages, and success stories that highlight their journey from students to professionals

Connect with our Graduates

Have questions? Reach out to our alumni!

Find upGrad alumni profiles and know more about their career path, specialisation and more.

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Sabyasachi Banerjee

Sr. Account Mgr

Mad Influence
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Business Manager

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Deepali

VP - Sales

9X Media
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Sales Director

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Siddhant Jha

Advisor

HDFC Bank
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Marketing Mgr

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Faizan Mohd

Paid ads Mgr

College Dunia
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Marketing Lead

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Whom will you learn from?

Learn from the best in industry and academia

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Siddharth Deshmukh

Professor, MICA

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He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (DCM) speci… Read More

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Anita Basalingappa

Professor, MICA

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With over 20 years of experience, Dr Anita is a professor in Marketing and Chairperson of Online Programs at MICA. 

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Professor C.D Mitra

Adjunct Faculty, MICA

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A senior industry leader in the media domains in a career spanning over 30 years. He chose to become a facilitator and guide for students. 

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Rajneesh Krishna

Associate Dean & Professor, MICA

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Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Profes… Read More

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Falguni Vasavada-Oza

Professor, MICA

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Dr Falguni completed her PhD in Advertising Management and has spent 20+ years teaching Marketing, Advertising, and IMC-related subjects at MICA 

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Professor Sukaran Thakur

Professor, MICA

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Sukaran is a Brand Consultant, Principal Partner at ICE Studios, and Director at Heritage Group, with expertise in luxury brand management. 

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How will it benefit your career?

Get certified by MICA

Advanced credentials

Get an advanced certificate in Digital Marketing and Communication from MICA in association with upGrad

Real-world exposure

Participate in a 2-day workshop with Social Panga, a renowned digital marketing agency, and get a certificate of participation

Industry recognition

Get additional certifications from Clevertap and Meta

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What will it cost you?

Know your course fees & structure

Starting at

INR 6,458 per month

Total INR 79,999*(Incl. of taxes)
What you'll get:

    Choose from 6 specialisation options

    Experience offline immersion at Social Panga

    Maximise ROI with more specialisations

    Get an executive Alumni Status from MICA

    Learn core digital marketing concepts in 4 months

Need guidance? Talk to our career expert!

Get in touch with our program advisor & get your queries resolved.

Reach out to our expert 0800-3410345

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Find out if you're eligible

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Disclaimer

1.The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

2.The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not provide any a.