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For College Students

Online

Format

-- months

Duration Recommended 4-6 hrs/week

10+

Industry Partners

    Program Overview

    Key Highlights

    Designed for Working Professionals
    Designed for Working Professionals
    8 Case Studies & 2 Live Simulations
    8 Case Studies & 2 Live Simulations
    1-on-1 with Industry Mentors
    1-on-1 with Industry Mentors
    Timely Doubt Resolution
    Timely Doubt Resolution
    Joint certificate from Cambridge Judge Business School Executive Education & upGrad
    Joint certificate from Cambridge Judge Business School Executive Education & upGrad

    CJBS academic rigour and expertise in conjunction with upGrad's online learning experience expertise, will make this program a deeply engaging journey for all of us. At CJBS, we want to empower individuals to create an impact on the world.
    - Dr. Kishore Sengupta
    Director of Executive Education,
    Cambridge Judge Business School

    Top Skills you will learn

    Email Marketing, CRM, Marketing Strategy, Marketing Analyticview more

    Job Opportunities

    Digital Marketing Strategist, Marketing Lead, Chief Marketinview more

    Who is this program for?

    Business Owners, Digital Marketing Managers, Marketing Execuview more

    Minimum Eligibility

    Bachelor's degree, 2 years of work experience

    Digital Marketing Platforms

    Executive Program in Strategic Digital Marketing
    Joint Certificate from Cambridge Judge Business School Executive Education and upGrad‌
    Executive Program in Strategic Digital Marketing
    Click to zoom
    • CJBS, one of the world's top 15 business schools.
    • upGrad, awarded 'Best Education Brand' by Economic Times
    • Exclusive membership to Program Alumni group run by Cambridge Judge Business School Executive Education and upGrad

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    Instructors

    Learn from India’s leading Strategic Digital Marketing faculty and industry leaders

    Jaideep Prabhu
    Jaideep Prabhu

    Jaideep Prabhu

    Professor of Marketing
    Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
    Shasha Lu
    Shasha Lu

    Shasha Lu

    Lecturer in Marketing
    Shasha Lu is a lecturer in marketing at CJBS. She is also building a recommendation engine that uses women’s emotional responses to make clothing suggestions.
    Winnie Palmer
    Winnie Palmer

    Winnie Palmer

    Ex Chief Digital Marketing
    Winnie Palmer was the director of the Digital Demand Centre at HPE in the EMEA region. She has also served as the global digital marketing director at Huawei Technologies.
    Sakhee Dheer
    Sakhee Dheer

    Sakhee Dheer

    Head - Digital Marketing
    Sakhee Dheer leads the digital marketing function and analytics for Facebook's clients in the APAC region. Before Facebook, she led the digital marketing and analytics function for Microsoft APAC region.
    Apurva Chamaria
    Apurva Chamaria

    Apurva Chamaria

    Chief Revenue Officer
    Apurva Chamaria headed corporate marketing at HCL Technologies for 4+ years before joining the SaaS provider RateGain as its CRO. Under his leadership, HCL became the fastest-growing brand in Interbrand's best Indian brands list for two years in a row.
    Francesco Orlandino
    Francesco Orlandino

    Francesco Orlandino

    Senior Digital Marketing Manager
    Francesco Orlandino oversees Adidas’ digital marketing budgets across Latin America and across marketing channels such as SEM, SEO, display marketing and affiliate marketing.
    Khurram Hamid
    Khurram Hamid

    Khurram Hamid

    Chief Digital Officer
    Khurram Hamid has 15+ years of experience in driving digital transformation. He is leading digital marketing and customer analytics for Pfizer across APAC region.
    Pradip Lal
    Pradip Lal

    Pradip Lal

    Managing Director
    With over 20 years of business experience, Pradip Lal served as the director of e-commerce for Marks & Spencer’s online stores. He leads business planning, merchandising, trading and building marketing strategies for the firm in the MENA region.
    Salma Nisar
    Salma Nisar

    Salma Nisar

    Manager - Digital Transformation
    Salma Nisar leads Microsoft's digital transformation go-to-market strategy in the MENA region. She was also a technology strategist in Microsoft's enterprise segment and a business manager for the multi-country cluster.
    Cindy Koh
    Cindy Koh

    Cindy Koh

    Ex Head - Marketing
    Cindy Koh has 20+ years of experience in digital marketing in the BFSI space. She was the head of digital marketing and branding at ANZ Bank for the region of Singapore, Hong Kong, Taiwan and China.
    Ahmed Khwaja
    Ahmed Khwaja

    Ahmed Khwaja

    Reader in Marketing
    Ahmed Khwaja is a reader in marketing at CJBS. He has held positions at Duke University and Yale. He has worked on consumer choice dynamics and customer satisfaction.

    Syllabus

    Best in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
    Download Brochure
    100+
    Hours of Content
    8
    Case Study & Projects
    2
    Live Sessions

    Re-thinking Marketing Fundamentals

    4 Weeks
    2 Assignments
    • Customer focus, customer behaviour & the digital landscape
      7hr
    • Marketing analysis framework in the digital world
      7hr
    • Positioning & branding in the digital world
      7hr

    Deep-dive into the Marketing Channels

    9 Weeks
    3 Assignments
    • Search marketing
      15hr
    • Social media marketing
      18hr
    • Display, email & app marketing
      21hr

    Marketing Analytics & Integrated Marketing Strategies

    6 Weeks
    1 Assignments
    • Marketing analytics in the digital world
      14hr
    • Integrated marketing strategies
      18hr

    Industry Projects

    Learn through real-life industry projects sponsored by top companies across industries
    • Collaborative projects with peers
    • In-person learning with expert mentors
    • Personalized feedback to facilitate improvement

    Star Sports' Mauka Mauka Campaign

    Experience how Star Sports used digital marketing to get 50 billion impressions for their Mauka Mauka campaign during the 2015 Cricket World Cup

    Learn More

    HP Enterprise's Brand Journey

    Go through real-life situations faced by HP's employees during HP Enterprise's Brand Transformation Journey.

    Learn More

    HCL's Internet of Things Outreach

    Resolve top marketing-related challenges in launching IoT WoRKS and HCL's business unit in the Internet of Things space.

    Learn More

    Sports Apparel Brand's SEM Approach

    Revive the tennis line of a leading sports apparel brand in Latin America using effective search-based marketing.

    Learn More

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Strategic Digital Marketing
    benefits

    Regular 1-on-1 interaction with Industry Experts

    Regular 1-on-1 interaction with Industry Experts
    • Discussions on career growth and industry expectations
    • Feedback on project work and assignments
    benefits

    Dedicated Student Success Mentors

    Dedicated Student Success Mentors
    • Help in learning plans ensuring consistent progress
    • Resolve non-academic queries for smooth learning experience
    benefits

    Doubt Resolution on Q&A Forums & WhatsApp Groups

    Doubt Resolution on Q&A Forums & WhatsApp Groups
    • Timely doubt resolution by qualified teachers
    • Regular live Q&A sessions with experts
    benefits

    Networking with Industry Experts & Peers

    Networking with Industry Experts & Peers
    • Live sessions by industry experts on relevant topics
    • Interaction with experts and peers in online and offline events translating into new job opportunities
    benefits

    Job Placement Assistance

    Job Placement Assistance
    • Personalised resume building exercise
    • Mock interviews with our hiring experts
    • Job Interviews with 250+ hiring partners

    Student Reviews

    Sushmita Das

    Sushmita Das

    Vice President, Exigent Group Limited12 years experience
    This course actually helped me move from being a general manager to vice president. The content was exciting. I actually implemented what I learnt through case studies in my day-today work.
    linkedin
    Detailed Review
    Yetty Williams

    Yetty Williams

    Founder & CEO, LagosMums18 years experience
    The simulations and the projects give you real experience in turning your new learnings into action.
    quora
    Detailed Review
    Deepak Sagadevan

    Deepak Sagadevan

    Principal Consultant - Digital Business Services, Infosys12 years experience
    The course cuts across the framework, tools, technologies and use cases across all aspects of digital marketing with some fine industry examples explained by marketing leaders of top brands.
    quora
    Detailed Review
    Sanjay Nirwan

    Sanjay Nirwan

    Healthcare Communication & Digital Strategist, MediaMedic Communications18 years experience
    The course is intelligently designed and crafted with utmost perfection to cover every important aspect of making one a truly smart digital strategist. With my 18 years of experience in healthcare communication in which 7 years has been in digital strategy, I found the course really excellent.
    quora
    Detailed Review
    VVLN Sastry

    VVLN Sastry

    Director, FirstCall India Investment Banking20 years experience
    Guest lectures by experts is a great way to keep up with changing industry perspectives. The quizzes, questions, simulations, study resource materials and what not, it’s simply superb!
    linkedin
    Detailed Review