100+ learning modules from leading Cambridge faculty and industry experts
8 sector specific case studies conducted by experts from Facebook, HP, HCL, Adidas, ANZ and Landmark Group
Doubt Resolution within 24 hours through dedicated team of Teaching Assistants
Action Based Learning
Hands-on experience with 7 tools widely used by marketers
2 live simulation projects to strategize, execute and manage campaigns across digital channels
Rigorous and customized feedback on all assignments and projects
Two 1-on-1 mentoring sessions with industry experts of your choice
Official alumni status from CJBS Executive Education and UpGrad
Lifetime access to networking sessions to be hosted in India
Learn from the top leaders in Digital Marketing
This program has been created in collaboration with renowned faculty from Cambridge Judge Business School and local industry experts
Professor of Marketing
Chief Digital Officer - Africa and Middle East
Lecturer in Marketing
Head - Corporate Marketing
Reader in Marketing
Head - Analytics and Digital Marketing - APAC
Sr. Digital Marketing Manager - Latin America
Ex-Head - Marketing, ANZ - Singapore, Hong Kong, China
Head of Marketing, Ecommerce
Director, Digital Demand Centre, EMEA
Strategy Manager - Digital Transformation - Microsoft
Learn from top sector specific case-studies
Learn from 8 sector specific case-studies where business challenges have been solved by industry experts in industries such as e-commerce, media, IT, financial services & more. Get 1-on-1 feedback by industry experts on your graded submissions.
Get a sneak peak into some of the case studies that you will work on.
Case Study 1
Star Sports' Mauka Mauka Campaign
Experience how Star Sports used digital marketing to get 50 billion impressions for their Mauka Mauka campaign during Cricket World Cup 2015
Case Study 2
E-commerce Social Media Strategy
Design the social media strategy for the E-commerce platform launch for one of the leading offline retail player in Middle-East and Africa
Case Study 3
HCL's Internet of Things Outreach
Resolve top marketing related challenges in launching IoT WoRKS, HCL's business unit in the Internet of Things space
Case Study 4
Sports Apparel Brand's SEM Approach
Revive the tennis line of a leading sports apparel brand in Latin America using effective search based marketing
Case Study 5
Singapore-based Banks's Email Nurturing
Master email and display based customer nurturing to drive the usage of the credit card product of a leading bank in Singapore
Case Study 6
HP Enterprise's Brand Journey
Go-through real-life situations faced by HP's employees during HP Enterprise's Brand Transformation Journey
"UpGrad has helped me construct better marketing strategies as well as evaluate their results. Thanks to the detailed concepts taught in the program."
"With the Strategic Digital Marketing program, I look forward to working with a global selection of my peers, learning from their everyday experiences and sharing insights!"
"Cambridge has provenance and strong alumni association for networking. I am excited about the search engine optimization and strategy of digital marketing"
Cambridge Judge Business School
With more than 800 years of history in educating leaders, the University of Cambridge is one of the most prestigious universities in the world.
Cambridge Judge Business School has forged a reputation as a centre of rigorous thinking and high-impact transformative education. CJBS has been ranked one of the top 5 B-schools globally by Financial Times MBA Ranking in 2017.
To know more about Cambridge Judge Business School and its partnership with UpGrad, click here.
“CJBS' academic rigour and expertise in conjunction with UpGrad's online learning experience expertise, will make this program a deeply engaging journey for all of us. At CJBS, we want to empower individuals to create impact on the world.”
Dr. Kishore Sengupta
Director of Executive Education, Cambridge Judge Business School
This program has been designed in collaboration with world renowned faculty and industry experts for professionalss who want to master digital marketing techniques. This program best fits your requirements if you are amongst one of the below profiles:
marketing professionals who want to develop deep understanding of digital marketing, integrate traditional and digital media and get best results for their digital campaigns.
Senior Management Leaders who understand that digital marketing know-how would be critical in making strategies for businesses and companies to succeed
ENTREPRENEURS who plan to increase their customer outreach via digital medium in a cost-effective, time proven and scalable manner
Step 1 - Complete your simple application form on the first page of the program website.
Step 2 - Your application will be reviewed, and our admissions team will notify you once your application has been shortlisted.
Step 3 - Shortlisted candidates will receive a provisional admissions offer. Final admissions offer will be granted upon payment of the full program fee and successful submission of the required documents.
You can either pay your tution fees in full before the course starts, or you may opt for flexi-payment options best suited to your requirements. You can now avail a 4-month EMI at a 0% interest rate. You also have the option to select a longer tentured plan should the above not suit your requirements. Please get in touch with the admission counsellor for more information. We sincerely hope that the above helps ease out the process for you. Do note that the 4-month EMI option has zero additional cost.
Our mission at UpGrad is to create flexible and enriching learning experiences for working professionals. We have a track record of delivery quality learning experiences to working professionals with highest program completion rate (>90%) and customer satisfaction score of 4.5/5.
This program would require 4-6 hours of engagement per week for a period of 4 months. Theprogram has been broken down into small easy-to-complete segments that you can follow on the go across devices. The other mode of engagements would include sector specific case studies, live instructor sessions and mentorship sessions. For all elements that are live in nature, we will communicate the dates well in advance. Further, we try to schedule the live sessions on the weekend.
In line with our mission to develop industry relevant online programs for working professionals - we have involved leading industry professionals at every stage of program development and delivery. The content is validated by marketing industry experts with decades of experience in deliverying ROI on digital platforms. Further, our industry experts bring real life case studies, best-in-class examples and mentorship assitance for the students who have registered for the course.
The program has 8 sector specific case studies from industries including Retail, E-commerce, Finance/ Banking, Media, Technology and Internet Businesses. These case studies will be conducted by experts from companies like Facebook, Adidias, Landmark Group, HCL, HP, ANZ. In additon, highly customized feedback is provided on all case study assignments.
By improving your digital marketing skills and industry knowledge, you can play an important role in the success of your organization. You can ask your employer to sponsor you for this program. Our admission counselors would be happy to assist you in creating a strong case for you to your employer. Please complete your application now to get in touch with our admission counselling team.