Entrepreneurship Certificate Program

Starting-up a new business

Online2 monthsStarts 24th June, 2017Rs 32,000 + Taxes

classLaunched in November 2015
assignment 7Batches
group600+Entrepreneurs trained

Learn. Experience. Apply

Personalized Industry Mentorship

Receive 1-on-1 mentorship from industry experts in your startup domain and learn what it takes to succeed. Get clarity on the market, derive insights, and avoid rookie mistakes when starting up.

Opportunity to Pitch your idea

Build you own elevator pitch and learn how to communicate your idea to potential investors. Also get a chance to be selected for UpGrad Startup Showcase and hence present your idea to incubators.

Network and Collaborate

Interact with fellow professionals, entrepreneurs, domain experts and become a part of the 500+ strong UpGrad Entrepreneurship Community

Program Vitals

Course Duration

24 Jun'17 - 23 Aug'17Online, 8 weeks

Time Commitment

6-8 hoursper week

Program Fee

Rs. 32,000 + Taxes Flexible EMI options

Learn from the Best

This online entrepreneurship program has been designed in collaboration with 40+ Top Entrepreneurs & 20+ Industry and Academic Experts.

Kunal Bahl

Kunal Bahl


Bhavish Aggarwal

Bhavish Aggarwal


Peyush Bansal, Co-Founder Lenskart

Peyush Bansal


Ambareesh Murty, Co-Founder Pepperfry

Ambareesh Murty


Bipin Singh, Co-Founder Mobikwik

Bipin Singh


Girish Mathrubootham, Co-Founder, Freshdesk

Girish Mathrubootham


Murugavel Janakiraman, Founder Matrimony

Murugavel Janakiraman


Pankaj Chaddah, Co-Founder Zomato

Pankaj Chaddah


Phanindra Sama, Founder, Redbus

Phanindra Sama


Rishi Malhotra, Co-Founder Saavn

Rishi Malhotra


Anuj Rakyan, Founder, Rakyan Beverages

Anuj Rakyan

Founder, Rakyan Beverages

Ashmeet Kapoor, Founder, I Say Organic

Ashmeet Kapoor


Debadutta Upadhyaya, Co-Founder, Timesaverz

Debadutta Upadhyaya


Neeraj Kakkar, Founder, Hector Beverages

Neeraj Kakkar


Vishal Gondal, Founder, GoQii

Vishal Gondal


Deep Kalra, Founder Make My Trip

Deep Kalra


Vasanti Venugopal

Abha Rishi

Chairperson for Entrepreneurship

Program Details

Whether you are a working professional interested in starting up, or you are an existing entrepreneur looking to start on a new idea, this program will help you develop your idea into a market-ready business.

Online Program Content35+ Hours
Case Studies and Assignments5
1-on-1 Mentorship Sessions2
Live Lectures and Meetups 3
Idea Feedback
UpGrad Startup ShowcaseOpportunity to pitch idea to incubators

Program Syllabus

4 Modules8 weeks

Duration : 1 week

Expert : Rishi Malhotra

Learn how to develop and refine your idea so that it solves real customer pain-points and is relevant for the market

  • Idea Development
  • Need Gap Analysis
  • Idea Identification and Prioritization

Duration : 1/2 week

Expert : Deep Kalra & Albinder Dhindsa

Understand frameworks required to map the competitive landscape for your idea and identify your target customers

  • Customer Segment Identification
  • Potential Consumer Categorization
  • Competitive Landscape Analysis
  • Idea Positioning & Competitive Differentiation
  • Competitor Business Model Analysis

Duration : 1/2 week

Expert : Debadutta Upadhyaya

Analyze the market and solve a case study on market sizing to understand the viability of your idea.

  • Total available market estimation
  • Serviceable available market deduction
  • Market size estimation using top-down and bottom-up approaches

Duration : 1 week

Expert : Bhavish Aggarwal & Pankaj Chaddah

Identify and build the right business model for your idea as well as establish key elements of your revenue model-

  • Business Model Canvas preparation
  • Value Proposition Identification
  • Distribution Channel identification
  • Revenue and Cost Source identifications
  • Key resource and partner identification
  • Customer Lifetime Value (LTV) estimation
  • Customer Acquisition Cost (CAC) estimation
  • Unit Economics calculation
  • Business Model comparison

Duration : 2 weeks

Expert : Anshumani Ruddra

Perform market research and assess whether to proceed with your idea as it is or work on pivoting it.

  • Identifying customers and users
  • Hypotheses for Idea Validation
  • Customer Interviews and Analysis
  • Testing the landing page with users
  • Running Ad Campaigns to attract traffic
  • Analysing test data

Duration : 2 weeks

Expert : Tarun Davda, Shashank ND, Radhika Aggarwal & Sanjay Sethi

Make a roadmap for the success of your business by learning how to launch your business, perform marketing and attract funding.

  • Building a Minimum Viable Product
  • Business Plan Design
  • Building an A+ team
  • Digital marketing
  • Legal Foundation
  • Basics of Finance
  • Fund Raising and Valuation

Duration : 1 week (spread across the program duration)

Learn from experts in the industry, network with fellow entrepreneurs and get a chance to pitch your idea to incubators.

  • Personalized mentoring Sessions
  • Online and Offline Meetups
  • UpGrad Startup Showcase Day

You will receive the download link in your email.