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Free Certificate

Fundamentals of Marketing

Join this free Fundamentals of Marketing course to learn key strategies, branding, and customer engagement. Get free marketing training, explore real-world applications, and earn a free marketing certification.

6 hours of learning

Marketing

Business

Forecasting

For enquiries call:
18002102020
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Key Highlights of Free Marketing Course

What You Will Learn

Marketing Communication

Learn how businesses communicate with customers to build a strong brand presence and create a lasting impact.

Topics Covered:

  • Modes of marketing communication – Explore various communication channels and their role in branding.
  • Building a marketing communication strategy – Learn how to craft an effective communication plan to engage customers.
  • Integrated marketing framework – Understand how to create a seamless marketing message across multiple platforms.

Marketing Strategy

Understand the framework for developing a strong marketing strategy and its essential components.

Topics Covered:

  • Situation analysis – Learn how to assess market conditions, customer needs, and competition.
  • Building buyer persona – Understand how to create detailed customer profiles for targeted marketing.
  • Sustainable competitive advantage – Discover how to position a brand uniquely to stand out in the market.
  • Defining business objectives – Learn how to set clear marketing goals aligned with business success.

Digital marketing channels and metrics

Understand why digital marketing is cost-effective and why traditional marketing still holds value.

Topics Covered:

  • Paid, owned, earned media (POEM) model – Learn about different digital marketing channels and their significance.
  • Marketing funnel – Understand customer journeys and how businesses guide them from awareness to conversion.

Free Online Marketing Course with Certificate

Earn and Share Your Certificate

Official & Verifiable

Receive a signed and verifiable e-certificate from upGrad upon successfully completing the course.

Share Your Achievement

Post your certificate on LinkedIn or add it your resume! You can even share it on Instagram or Twitter.

Stand Out to Recruiters

Use your certificate to enhance your professional credibility and stand out among your peers!

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upGrad Learner Support

Talk to our experts. We are available 7 days a week, 9 AM to 12 AM (midnight)

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Indian Nationals

1800 210 2020

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Foreign Nationals

+918045604032