Getting Influencer Marketing Right

Getting Influencer Marketing Right

This module introduces you to the fundamentals of influencer marketing and its growing role in digital branding. You'll learn how to design end-to-end influencer strategies—from identifying relevant creators to driving measurable campaign outcomes.

Topics Covered:

• Introduction to Influencer Marketing Get familiar with the core concepts of influencer marketing—what it is, how it has evolved, and why it's one of the most powerful tools in digital marketing today. Understand the influencer landscape across platforms like Instagram, YouTube, LinkedIn, and TikTok.
  
  
• Identifying the Right Influencers Learn to assess potential influencers based on audience demographics, engagement rates, content authenticity, niche alignment, and brand fit. Understand the differences between nano, micro, macro, and mega influencers and when to use each.
  
  
• Creating Effective Campaigns Master the process of developing high-performing influencer campaigns—from setting creative direction and drafting collaboration briefs to selecting the right content formats and publishing timelines.
  
  
• Setting Goals and KPIs Define what success looks like for influencer campaigns. Learn to set measurable goals such as brand awareness, traffic growth, conversions, or community engagement, and map them to key performance indicators (KPIs) and analytics tools.

• Examples and Best Practices Study real-world influencer marketing case studies from top-performing brands across industries. Learn what works (and what doesn’t), how to stay compliant with disclosure norms, and how to build long-term influencer relationships.