Is this brand marketing course free of cost?

Yes! This brand marketing course is completely free—no hidden fees, no subscriptions, and no payments required for certification. It’s designed to make high-quality marketing education accessible to everyone.

Can I learn this course at my own pace?

Yes. The course is entirely self-paced, allowing you to learn whenever and wherever it suits you. Whether you're managing a full-time job, running a startup, or studying, this flexible format works around your schedule.

Is this course suitable for beginners with no marketing background?

Absolutely. The course is crafted for beginners and non-marketers. It explains marketing principles, brand positioning, and pricing strategies in a clear, approachable way—making it easy to follow and apply.

Does this course include real-world branding insights or just theoretical concepts?

This isn’t just theory. The course features practical, real-world brand strategy examples from renowned industry leader Siddharth Roy Kapur—making your learning actionable, relevant, and immediately applicable.

Will I receive a certificate upon completing this free brand marketing course?

Yes! A free digital certificate is awarded upon successful completion. It can be added to your resume, LinkedIn profile, or portfolio to demonstrate your marketing competency.

How long will it take to complete the course?

The course is concise and outcome-focused. Most learners complete it in a few hours. However, with lifetime access, you can revisit lessons anytime to refresh your understanding or prepare for projects.

Is this certificate recognized in the industry?

Yes, while it’s not a formal degree, the certificate demonstrates your proficiency in brand marketing fundamentals. It adds credibility to your profile and supports career opportunities in marketing, branding, entrepreneurship, and more.

What is a marketing strategy?

A marketing strategy is a structured plan that outlines how a business will attract, engage, and retain customers through positioning, messaging, pricing, and distribution. It guides all brand-related decisions for long-term success.

Why is marketing important for a business?

Marketing is essential because it creates brand awareness, drives customer engagement, and generates demand for your products or services. Without it, even great products can go unnoticed.

What is the difference between marketing and sales?

Marketing focuses on building awareness, generating interest, and creating demand. Sales, on the other hand, involves converting that demand into revenue. Marketing is about the long game; sales is about closing deals.

Why is pricing strategy critical in brand marketing?

Pricing directly affects consumer perception, competitive positioning, and profitability. A smart pricing strategy reflects your brand value while remaining attractive and viable in your target market.

What are distribution channels in marketing?

Distribution channels are the pathways through which products or services reach the end consumer. They include physical retail, online platforms, third-party vendors, and direct sales models—each influencing pricing and availability.

Free Certificate

Marketing Masterclass: Create Your Brand

Master the art of building and positioning powerful brands in this brand marketing course. Learn how to define your brand identity, map customer perception, and price your offerings effectively.

1 hour of learning

Branding

Non-verbal communication

Marketing

For enquiries call:

18002102020

Key Highlights Of This Brand Marketing Course

What You Will Learn

Slide 1 of 2

Topic 1

Marketing

Topic 2

Pricing Your Brand

Branding

Learn about brand building and brand positioning from Siddharth Roy Kapur—an acclaimed Indian film producer, founder of Roy Kapur Films, and President of the Film and Television Producers Guild of India. Get insights from real-world experiences that demonstrate how strategic branding drives long-term value.

Topics Covered:

Positioning Your Brand for Long Term
Understand how to establish a strategic and emotional market position that keeps your brand relevant across changing consumer trends and market conditions. Learn to align brand messaging with long-term business goals and build a loyal customer base rooted in trust and consistency.
Points of Parity and Points of Differentiation
Master the art of balancing similarities with competitors (parity) while highlighting unique attributes (differentiation) that make your brand stand out. This strategic blend enhances consumer understanding and preference while ensuring category-level credibility and competitive edge.
Valuing a Brand
Explore the tangible and intangible components that drive brand value, including consumer loyalty, brand equity, market share, and financial performance. Learn how strong branding contributes to pricing power, investor confidence, and long-term profitability.
Building Sustainable Brands
Dive into strategies for creating brand ecosystems that evolve with the times. Discover how innovation, authenticity, and consumer engagement contribute to building brands that remain resilient, adaptable, and culturally relevant in the face of industry disruption.
Rebranding
Learn the strategic and creative considerations behind successful rebranding initiatives. Understand how to refresh or reposition a brand without losing existing customer trust, and how to navigate the delicate balance between change, consistency, and brand heritage.

What Are The Benefits Of This Course?

Gain essential insights into entrepreneurship with a flexible, beginner-oriented course tailored to real-world business scenarios. Here’s why this free entrepreneurship program is the perfect launchpad for you:

✅ 100% Free Course - Gain access to high-quality, expert-led training at no cost. No hidden fees, no subscriptions—just impactful learning.

✅ Self-Paced Learning - Learn on your own terms. Whether you're working full-time or studying, you can progress through the course at your convenience.

✅ Certificate of Completion - Receive a professionally designed digital certificate upon completion. Showcase your brand marketing skills on LinkedIn or your resume.

✅ Lifetime Access to Course Material - Enjoy unlimited access to all course videos, resources, and updates—anytime you need a refresher or want to revisit key lessons.

✅ Beginner-Friendly Content with Industry Relevance - No prior experience needed. The course is designed for beginners, with real-world strategies and insights that apply directly to today’s marketing landscape.