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Free Certificate
Web Analytics Course for Beginners
Master the basics of digital measurement with this web analytics free course. Learn key metrics, tools, and Google Analytics essentials to drive smarter online strategies and decisions.
7 hours of learning
Quality Analysis
Visualisation
Problem Solving
For enquiries call:
18002102020
-3f67feaaccea4fcfa859cfb9abf5095a.webp&w=3840&q=75)
Key Highlights Of This Web Analytics Course
What You Will Learn
Introduction to Web Analytics
This session covers the fundamentals of web analytics, helping you understand how to measure and interpret web traffic data to make informed business decisions.
Topics Covered
- What is Web Analytics?
Web analytics involves collecting, analyzing, and interpreting data related to website usage. It helps businesses track and optimize their online presence by understanding how users interact with their site, which ultimately informs decisions to improve user experience and site performance. - Why Analyze Data?
Analyzing data allows businesses to make data-driven decisions. It helps in identifying areas of improvement, optimizing marketing campaigns, and understanding customer behavior. This, in turn, leads to better customer experiences, increased conversions, and overall business growth. - Measurement Frameworks
Measurement frameworks outline how data will be collected, organized, and analyzed. These frameworks define key performance indicators (KPIs), ensuring that web analytics aligns with business goals. They help businesses track progress and performance consistently across all touchpoints.
data analytics tools
In this session, you'll explore various data analytics tools used to extract consumer insights and improve website optimization and user targeting.
- Topics Covered Heat Maps & Scroll Tracking
Heat maps visualize user interaction on websites by showing where users click, move, or scroll. Scroll tracking, on the other hand, reveals how far down users scroll on a page, allowing businesses to adjust content placement for better engagement and conversion rates. - Experimentation & Testing Tools
A/B testing and multivariate testing are critical tools for experimentation. These allow businesses to test different versions of web pages or features, assess user preferences, and make data-backed decisions to improve user experience and conversion rates. - Qualitative Analysis
Qualitative analysis focuses on understanding user behaviors, opinions, and motivations. Unlike quantitative analysis, which deals with numbers, qualitative tools like surveys, user interviews, and feedback forms provide insights into why users behave in certain ways. - Competitive Analysis Tools
Competitive analysis tools allow you to assess your competitors’ web performance. By tracking their strategies, website traffic, and user engagement, businesses can gain a competitive edge, identifying opportunities for improvement or innovation in their own online strategies. - Web Analytics
Web analytics tools collect and analyze website data to evaluate site performance. They provide insights on user behavior, traffic sources, and conversion funnels, helping businesses optimize their websites and make informed decisions to enhance user experience.
google analytics
In this session, you will gain proficiency in using Google Analytics (GA), learning how to set up accounts, define goals, and generate insightful reports to monitor and improve site performance.
- Topics Covered Working of GA
Google Analytics tracks and reports website traffic, providing insights into how visitors interact with your site. It tracks metrics such as page views, session duration, bounce rate, and user demographics, allowing you to assess the effectiveness of your marketing campaigns and website content. - GA Account Structure
The GA account structure is composed of Accounts, Properties, and Views. Accounts serve as the highest level, containing properties (individual websites or apps). Views allow you to filter data and track specific metrics or segments. Proper setup ensures accurate data collection and reporting. - Goals in GA
Google Analytics allows you to define goals, such as completing a purchase, submitting a form, or viewing a specific page. Goals help track conversions and monitor how effectively your site achieves its business objectives, providing valuable insights into user behavior. - Types of GA Reports
Google Analytics provides several types of reports: Audience reports (user demographics), Acquisition reports (traffic sources), Behavior reports (site interaction), and Conversion reports (goal completion). These reports help businesses analyze user activity, identify trends, and optimize marketing strategies. - Attribution Models
Attribution models in GA assign credit to different touchpoints in the customer journey. These models help businesses understand how various marketing efforts (e.g., social media, search ads, organic traffic) contribute to conversions, enabling better decision-making and resource allocation.
Google Analytics Walk-through
This session takes you through Google Analytics reports using real-time data from the Google Merchandise Store. You will learn how to analyze reports on audience behavior, traffic sources, and conversions to make data-driven decisions.
- Topics Covered GA Homepage
The GA homepage offers a snapshot of site performance, showing key metrics such as user count, sessions, bounce rate, and more. It provides a quick overview, allowing businesses to monitor their site’s overall health at a glance. - Real-Time Reports
Real-time reports show live data on users currently interacting with your site. This includes active pages, user locations, and the source of traffic. Real-time monitoring helps businesses react quickly to trends, issues, or campaigns as they unfold. - Audience Reports
Audience reports provide demographic data about website visitors, including their age, gender, interests, location, and behavior. This data helps businesses tailor content and marketing strategies to better meet the needs and preferences of their target audience. - Acquisition Reports
Acquisition reports show where your site traffic is coming from, whether it's organic search, paid ads, social media, or referrals. These insights help businesses evaluate the effectiveness of their marketing channels and make informed decisions about where to allocate resources. - Behavior Reports
Behavior reports track user interactions on your website, such as page views, bounce rates, and engagement with specific content. These reports help identify popular content, user pain points, and areas where website optimization may be needed. - Conversions Report
Conversion reports track goal completions and e-commerce transactions. These reports provide insight into how well your website is performing in terms of sales, lead generation, or other business objectives. They allow you to analyze and improve the conversion funnel.
What Are the Benefits of This Course?
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