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Generative AI Mastery Certificate for Content Creation
Supercharge your creativity and maximise your efficiency with AI
Earn a Joint Completion Certification from upGrad and Microsoft
Get paid access to Microsoft 365 Copilot for 2 months worth ₹ 6000+ for free
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Get your hands dirty and master tools hands-on
Chat GPT
M365 Copilot
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Dall-E
Eleven Labs
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AI-enhanced creativity for every kind of content professional
Writers, designers, creators and marketers—meet your new creative assistant
AI-Assisted Blog & Article Writing
Generate drafts, improve structure, and optimize readability using AI.
AI-Powered Ad & Marketing Copy
Create compelling, high-converting copy with AI assistance.
Automated SEO Content Generation
Optimize content for search engines with AI-driven keyword strategies.
AI-Generated Visuals
Use AI tools to create graphics, illustrations, and concept art.
Smart Image Enhancement
Enhance resolution, remove backgrounds, and modify designs effortlessly.
AI Automation
Learn to generate AI-Powered Layout & Design Suggestions
AI-Assisted Video Editing
Automate cuts, transitions, and effects using AI-powered tools.
AI-Generated Voiceovers & Subtitles
Convert text into natural-sounding speech and generate subtitles instantly.
AI-Powered Scriptwriting
Develop engaging video scripts with AI-driven storytelling techniques.
AI-Powered Content Planning
Automate social media post scheduling and content ideation.
AI-Generated Social Media Captions
Craft engaging, platform-optimized captions with AI assistance.
AI-Based Trend Analysis
Predict trends and tailor content strategies using AI insights.
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AI-Driven Consumer Insights
Analyze audience preferences and content performance with AI tools.
AI-Powered Campaign Optimization
Generate and refine marketing campaign strategies with AI analytics.
Automated Competitive Analysis
Benchmark against competitors and improve content effectiveness.
Earn Completion Certificate from Microsoft and upGrad
Looks great on your desk, your CV, and on LinkedIn.
Master AI Tools with Our Gen AI Course
Master in-demand AI tools
Get hands-on experience on Text, Image, Audio and Creation Gen AI Tools
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Gen AI Course Curriculum
Continuously updated curriculum with the latest trends in AI
AI-Powered Content Generation
Module 1
Understand how AI is revolutionizing content creation across industries.
Topics covered
Role of Generative AI in content creation
Where AI helps and where it doesn’t
HUMAN framework for humanizing AI content
Building custom GPTs
Skills acquired
AI-driven creativity
Decoding AI Models
Prompt Engineering Basics
AI Tools and Platforms
Personalising Content and SEO Optimisation
Module 2
Optimize AI-generated content for better engagement and search performance.
Topics covered
Impact of Generative AI on SEO
Exploring AI tools for text generation
Crafting ads, captions, scripts, and emails with AI
Repurposing text-based content effectively
Skills acquired
Brand Messaging
Content Structuring
SEO Optimization with AI
Keyword Research with AI
Analytics & Performance Tracking
Visual Content Creation and Editing with AI
Module 3
Harness AI to create and edit visual, audio, and video content for diverse purposes.
Topics covered
AI tools for image, music, and video creation with effective prompting techniques
Use cases of AI in marketing: product photography, social media, and more
Creating high-quality voice-overs, music, and cinematic videos with AIstorytelling with AI
Skills acquired
Advanced Prompt Engineering
AI for Business & Creativity
Voice synthesis
AI in video editing
Visual storytelling
Content Distribution and Amplification
Module 4
Learn how AI can optimize content distribution and amplify marketing efforts.
Topics covered
Discover what goes behind an AI-led marketing campaign
Explore the scope of marketing with AI influencers
Skills acquired
AI for Social Media & Digital Marketing
Future of AI in Marketing
Applications of Generative AI
AI Skills: Your Competitive Edge in 2025
AI is constantly learning. Are you?
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Frequently Asked Questions (FAQs)
This course is ideal for content creators, marketers, social media specialists, designers, copywriters, and entrepreneurs who want to leverage AI-powered tools for efficient content creation across text, images, audio, and video formats.
You'll master AI-driven research, writing, and storytelling, explore AI tools for image and video creation, and learn how to develop AI-powered marketing campaigns. The course also covers SEO for AI-generated content and creating custom AI assistants.
The program is 8 weeks long, with a flexible schedule requiring approximately 4 hours per week, making it ideal for working professionals.
You'll learn to use top AI tools like ChatGPT, DALL-E, Microsoft Copilot, Perplexity, Runway, HeyGen, Suno, ElevenLabs, and many others for text, image, and video content creation.
Yes, upon successful completion of all modules, you will receive a Joint completion certificate by Microsoft and upGrad.
No, the course is designed for professionals from all backgrounds. You will learn AI-powered content creation from scratch, including how to humanize AI-generated content and create a digital twin of yourself.
The course includes a dedicated session on SEO and Generative AI, covering best practices, dos and don’ts, and how AI-generated content impacts search rankings.
Yes, you'll complete a Capstone Project where you’ll create AI-powered marketing collaterals, applying the skills learned throughout the program.
Yes, you will receive a free Microsoft Copilot license for two months to practice AI-powered content creation hands-on.
AI tools allow for faster content production, reducing video creation time by 62% and helping creators scale their output while maintaining quality and creativity.
You can enroll by visiting www.upgrad.com, reaching out to the admissions team at admissions@upgrad.com, or calling 1800-210-2020 for further assistance.
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Disclaimer
1. upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. If you intend to pursue a post graduate or doctorate degree upon co.
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2 months
upGrad and Microsoft joint Certification
Masterclasses by Microsoft experts
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