Introduction
Communication is the practice of exchanging information between two or more individuals/parties. The fundamentals of communication denote that it is a process of generating and propagating information, ideas, facts, points of view, and feelings among people.
Today, businesses hugely depend on exchanging information to meet their organisational requirements. Good business communication skills play a vital role in meeting the requirements and significantly contribute to organisational success. Notwithstanding its significance, business communication has not developed to the level it should. So, academic and industry sectors have started training employees on effective business communication and its significance.
The intention of business communication training for employees is to make sure employees work more productively and flawlessly. Therefore, successful business communication is crucial for the effective functioning of all the business units. Also, effective business communication is fundamental for the success of organisations and employees. Good communication skills allow individuals to interact with others within an organisation efficiently. These fundamentals of communication skills are vital for career development because they uplift confidence and ensure clarity of information.
To ensure flawless functioning, an organisation should understand the 7cs of effective business communication. When the matter comes to communication in business management, an organisation benefits from the internal and external information collected and conveyed by employees.
Let us now understand the Communication Models.
Communication Models
7 c's of effective business communication
Any model aims to present a visual representation of a concept to simplify its understanding.
Communication models are the key components of the fundamentals of communication. These models illustrate the social process of communication. Every model elucidates the development of communication while accentuating various components of th
Communication models are valuable because they visually illustrate the complex interactions that happen during communication. They convert the basic structure of communication into a simpler form. Moreover, they discern different elements engaged in and how various components of the process of business communication interact.
Three standard Communication Models are:
i. Linear
ii. Interactive
iii. Transactional
Each of these models provides a unique perspective on the communication process. Let’s get details of each of these models.
i. Linear:
This communication model illustrates communication as a one-way process. It involves a sender, information/message, and receiver. This model was developed when one-way communication was the only method to transmit messages. For example, individuals can hear a message transmitted from the radio announcer, but they can’t transmit a message to the radio announcer. In this communication model, the role of the receiver owns little credibility.
The functioning of the Linear model resembles its name, i.e., a sender encodes a message through a channel, and the receiver then decodes the message. Essentially, it is straight-line communication typically found in mass communication. So its examples include radio, television, newspaper, etc. There is no instant feedback in this model.
ii. Interactive:
This communication model defines communication as a process that involves two or more individuals who can be both the sender and receiver. It denotes the interactive, two-way process where each involved individual aims to maintain the conversation. Moreover, this model considers how feedback is provided on transmitted messages in both psychological and physical contexts.
In simple words, this model takes the Linear model and multiplies it by ‘two’ with a rapid flip of the return message. Unlike the Linear model, the Interactive model involves a feedback element because a message is encoded and transmitted to the decoding receiver. Subsequently, the roles reverse, and the receiver encodes and transmits a response to the original sender, who now becomes the receiver.
For example, the exchange of text messages where a sender sends you a message, and you respond. Other examples of the Interactive model are telephone calls and email exchanges
iii. Transactional:
The transactional model studies the communication process in terms of cultural, relational, and social contexts. Individuals are called communicators rather than senders and receivers. These communicators not just communicate to send messages but also help them to establish relationships, agreements, and social communities through conversation
This communication model describes face-to-face interaction or transaction as a dynamic process not restricted to a simple definition. Both the sender and receiver can play identical roles simultaneously. The messages can be sent forward and backwards simultaneously.
Communication Process
One of the most important fundamentals of communication is the communication process. The phases involved in this process are:
a) Senders & Receivers
b) Message
c) Code
d) Channel
e) Medium
f) Noise
g) Environment
h) Feedback
a) Senders & Receivers:
Communication is impossible without somebody to send and receive a message. Communication is about establishing a connection, whether it’s a business meeting, delivery of a lecture to students, an announcement of a product launch, or an individual making eye contact with an unknown in a crowd. The roles of sender and receiver are fixed
b) Message:
The message is something that is being told, read, signed, or gestured. In verbal and non-verbal communication, the message is something the sender attempts to communicate to the receiver. For example, an officer giving orders to employees is the message.
c) Code:
In the fundamentals of communication theory, the code is the system used to express the message. The code can be written word or oral language. For a code to be effective inthe fundamentals of communication theory, it should be mutually understandable to the speaker and receiver.
d) Channel:
A message is configured in code, but the question is what to call the means of transmitting that code. Well, it is called the Channel. The most fundamental channel is the human voice, i.e., the vibration of vocal code allows the encoded message to be captured by the receiver. Many businesses refer to channels as tools that extend the capacity of their bodies to communicate. Examples of channels are radio signals, fibre-optic cables, print materials, and semaphore flags.
e) Medium:
The channel is the means of transmission, whereas the medium denotes the means of communication. For example, a TV show is a medium while the TV itself is a channel.
Each medium employs a commanding influence on the message that it communicates. Moreover, every medium has powerful tropes, limitations, and strengths which strongly shape how a message is generated and received.
f) Noise:
In communication, noise is both literal and metaphorical. It can be physical interference in a signal when a storm interrupts a satellite uplink. It can be mental; for example, bias or prejudice against the sender may weaken the receiver’s potential to accept their message.
The semantic noise denotes an issue in the code. For example, if a lecturer uses lots of jargon to explain a concept to their first-year students, the message will be lost since the receivers can’t understand it.
Noise can arise due to internal or external factors. Internal factors include interest, intelligence, ego clashes, attention, motivation, and the relation between sender and receiver. External factors are associated with the physical environment, like the sound of the surroundings or the weather where the communication process occurs.
g) Environment:
It denotes the place where the communication occurs. It directly affects how messages are delivered and received. For example, the cultural context affects things that can and can’t be pronounced publicly. Team meeting in an organisation features an extremely formal environment, whereas conversation with friends and relatives is informal.
h) Feedback
One of the important facets of communication is to explain your message effectively. But it is not worthy of getting so involved in explaining your point that the feedback from the receiver is neglected. Feedback helps the parties involved in the communication to calibrate how the message is being conveyed and to make required adjustments depending on whether the feedback is positive or negative. With socialisation, you can strengthen your ability to give accurate feedback.
Verbal and Non-Verbal Communication
The speakers impress their receivers by using verbal and non-verbal symbols. They should evaluate their audience and determine how to reach them verbally and non-verbally effectively.
Non-verbal communication:
It is a basic form of communication that doesn’t include the use of words. Instead, it uses cues, gestures, spatial relationships, vocal qualities, etc., to express a message. Commonly, it is used to denote emotions like love, anger, happiness, dislike, respect, etc. Non-verbal communication is usually spontaneous and less structured relative to verbal communication. Since it is unplanned, it is occasionally considered more trustworthy than verbal communication. The reason is it imitates the real feelings of the communicator.
Non-verbal communication improves the efficacy of the message because audiences interpret body language and gesture quicker and easier than verbal communication. When combined with verbal communication, it makes a presentation more effective and lays a greater influence on the audience. So, non-verbal communication is one of the significant communication skills for effective business presentations.
The precise use of non-verbal communication can minimise the noise in the communication process. The speaker can understand the audience’s non-verbal indications like attention level, discomfort, disinterest, etc. Hence, the speaker would focus on using motivating and attention-grabbing non-verbal cues to upkeep the interest of the audience. Hence, non-verbal communication can indirectly improve the intensity of verbal communication.
Non-verbal communication comes with some limitations. For example, several complex ideas, thoughts, or messages must be communicated sequentially to be eloquent.
Verbal communication:
Verbal communication implicates the arrangement of words in a meaningful and structured manner, following the rules of grammar. Subsequently, the message is conveyed to the audience in either written or spoken format.
Two important aspects of Verbal communication:
- Listening
- Speaking and Writing
Listening is one of the fundamentals of communication skills, without which communication is ineffective. Many businesses pay less attention to listening skills. Both speaking and listening should hold equal importance.
Oral communication can’t be effective unless the audience is well-versed at listening, and the majority of its content is forgotten after a presentation session completes. Developing decent listening skills helps to effectively grasp the content of an oral representation and also helps to remember the concept being explained.The fundamentals of oral communication class teach students how to develop listening skills and enhance communication.
Effective verbal communication focuses on the use of both writing and speech to transmit a message. Oral communication is more effective in engaging a focused target audience because it encompasses interaction and non-verbal cues to supplement the speech. On the other hand, written communication is vital for engaging many distributed recipients. Based on the requirements and the situation, businesses use both written and spoken channels for communication.
Barriers of Communication
For effective business communication, there must be no barriers. The communication process may be prone to many barriers. The purpose of communication is to establish a shared understanding. But, if a communication barrier exists, the transmission of information can be less effective, which can negatively influence the working of a business. Moreover, the communication barrier can arise at any time in the communication process.
They can be classified into the issues created by the sender, issues in reception, issues in message transmission, the receiver's inability to comprehend the message, etc.
The solution to most communication barriers depends on the type of situation. However, a few common methods for solving them are available. These methods include knowing your subject, focusing on the purpose, knowing your audience, etc. Let’s get the details of some of the common communication barriers:
Various psychological and mental issues can obstruct effective communication. The corresponding examples are speech disorders, stage fright, depression, phobias, jealousy, anger, shyness, insecurity, and close-mindedness. Occasionally, these conditions may be difficult to manage and will impede communication.
The emotional IQ of individuals denotes the ease with which they can speak. Emotionally mature individuals can communicate effectively. But those individuals who allow their emotions to dominate their lives will encounter issues. Examples of emotional barriers are irritation, anger, and humour. These emotions can weaken an individual’s decision-making abilities and thereby limit their communication efficiency.
Theese are the most common barriers to effective business communication. The responsible factors are closed doors, closed cabins, outdoor noise, malfunctioning communication tools, and more. For example, in a big office, the use of faulty equipment and physical separation between employees can significantly impede communication.
Cultural Barriers:
The world has become globalised, and major business offices can comprise people from different corners of the world. Moreover, different cultures have different interpretations of some fundamental societal norms. For example, aspects like religions, clothing, eating habits, etc., differ in each culture. One must consider various cultures when communicating and develop cross-cultural sensitivity to overcome such cultural barriers.
Different people perceive the same things differently. The fundamentals of effective communication imply an understanding of the audience’s perception levels. Moreover, the messages should be straightforward. There must not be multiple interpretations of the same message.
Attitude Barriers:
Communication can hamper due to distrust, prejudice, emotional violence, or discrimination dependent on religion/gender/ethnicity. Commonly, attitude barriers arise due to a lack of drive or rejection to adapt. Certain people have an ego or show rude behaviour, which can impede communication.
Certain diseases or other physical limits can obstruct good business communication between multiple channels in an organisation. Examples include dyslexia and shrillness of voice.
Organisational hierarchy can impede communication among different levels. It can also exist in a family wherein a power hierarchy may lead to a communication barrier or a lack of transparency. The solution to hierarchical barriers is establishing a transparent discussion with the correct persons.