A supply chain management system typically aims to implement centralised control over the production, distribution and shipment of goods and services from the source to the final destination. SCM improves productivity and makes production processes more efficient, directly impacting the company’s bottom line.
Let’s understand SCM in the context of the following components:
Roles
Supply chain management professionals can hold various titles depending on their role in the supply chain. The job titles and responsibilities of these professionals may also differ with their qualifications, experience and the type of organisation where they work.
Some typical roles in the field of SCM are:
Commodity SpecialistSupply Chain Manager
Plant Manager
Operations Manager
Distribution Manager
Import/Export Specialist
Purchasing Manager
Project Manager
Sourcing Specialist
Supply chain strategies
A supply chain strategy is like a guideline for companies to get their products to consumers efficiently and in the minimum time possible. It ensures that the supply chain is optimised at every stage, from sourcing raw materials to manufacturing, logistics and delivery.
With the global supply chain market becoming increasingly complex, it is critical for any business to adopt proactive strategies to streamline its supply chain. In particular, manufacturing, retail, wholesale, distribution and construction industries must consider these four supply chain strategies to tackle demand surges and other uncertainties:
1. Diversify your network
Increasing supply chain disruptions means that you cannot risk relying on a single source for product acquisition. Instead, multisourcing or diversifying your manufacturing and supplier network can minimise the consequences of unexpected supply chain glitches.
2. Standardise supply chain operations
Consistency in your supply chain processes will make them more dependable and manageable, especially for firms with a globally scattered supplier and manufacturer network. Using standard or prototype platforms, plants and processes ensures compliance with regulations and facilitates seamless operations.
3. Take demand forecasting seriously
Investing in demand forecasting is paramount if you want to cut costs, reduce lead time and improve customer satisfaction. Accurate demand forecasting is not about gut feeling or intuition; it involves educated predictions of demand based on customer surveys, historical sales data analysis, social media monitoring and other methods.
4. Implement supply chain buffers
Placing buffers at strategic positions along the supply chain minimises the impact of unexpected disruptions and delays. Inventory, capacity buffer and time buffer are the three types of buffers you can employ along a supply chain:
Inventory - Keeping buffer or safety stock to protect counter demand surges or delays
Time buffer - Early arrival of resources or materials before demand
Capacity buffer - Use of spaces like production facilities and warehouses
Supply chain planning and optimisation
Dynamic markets and changing business requirements necessitate effective supply chain planning and optimisation to gain flexibility and competitive advantage. Customers today demand more access to product information, more customised products, increased flexibility and faster response time. Fulfilling these demands calls for increased focus on supply chain planning and optimisation.
Supply chain planning is the process of forecasting demand and planning materials, production, distribution, marketing and sales to meet that demand. Supply chain planning aims to achieve harmony between supply and demand while utilising every sales and revenue opportunity. Besides balancing supply and demand, the planning process allows for what-if scenario analysis and helps organisations meet demand in real-time.
The key elements of supply chain planning are:-
Demand planning - Anticipating demand by looking at market conditions, projected sales, historical data and other components.
Supply planning - Sourcing raw materials and other resources required for production.
Production planning - Resource allocation of materials, employees and production capacity with the primary goal of waste reduction and optimum inventory maintenance.
Sales and operation planning - Involves sales, marketing and other departments assessing and merging plans with operations and coordinating supply assets to meet long and short-term demands.
Supply chain optimisation includes the tools and processes for improving manufacturing and distribution supply chain efficiency and performance. These optimisation technologies leverage advanced analytics and statistical software that use historical demand data to forecast future inventory demand accurately. The goal is to balance supply and demand such that adequate raw materials are available for manufacturing and distribution to meet customer demands while remaining cost-efficient.
The predicted demand helps design supply chain manufacturing and distribution management strategy having the following phases:
Supply chain design optimisation - Focuses on demand planning, manufacturing plans, warehouse locations and product flow within the warehouse network.
Supply chain planning optimisation - Determines how product/service manufacturing and distribution will balance demand and supply while maximising profits and meeting the forecasted demand.
Supply chain execution optimisation - Deals with supply chain visibility, inventory management, transport management, order management, global trade management and real-time decision support.
Supply chain design and modelling
Supply chain design refers to a working model outlining a supply chain’s structure and network. The design helps approximate the time and expenses involved in bringing new products or services to market and allows organisations to identify potential risks and pitfalls in the supply chain. It also helps assess scenarios and optimise operations for improved costs, service and time to market.
Overall, the key objectives of supply chain design are:
Reducing inventory costs
Cutting down working capital and transportation costs
Identifying cost-saving opportunities
Increasing supply chain transparency
The goal of supply chain modelling is to realise business objectives such as on-time delivery, minimal supply cost, resilience to disruption and maximum customer satisfaction. There are six generic supply chain models with two broad categories; while one focuses on efficiency, the other is response-oriented. Any manufacturing business must adopt one of the following supply chain models:
The “continuous flow” supply chain model for stable and mature industries
The “efficient” supply chain model for industries characterised by high market competition
The “agile” supply chain model for companies that manufacture made-to-order goods with unpredictable demand
The “fast” supply chain model for industries manufacturing trendy products with a short lifecycle
The “flexible” supply chain model for companies that face seasonal demand peaks
The “custom-configured” supply chain model applies to products with multiple configurations, such as cars.
Execution and operation of supply chains
Supply chain execution and operations comprise the second part of the SCM process and come after supply chain planning.
Supply chain execution refers to the flow of tasks in the supply chain to drive the movement of goods from their source and all the way to last-mile delivery. Activities part of the supply chain are procurement, manufacturing, distribution, warehousing, fulfilment and transportation. However, numerous processes and tasks fall within the ambit of supply chain execution to ensure the seamless flow of goods within the supply chain.
On the other hand, supply chain management operations include the structures, processes and systems required to plan and execute the flow of goods and services from their source to the end consumer. These operations monitor and evaluate both internal operations and extended supply chain elements like customer relationship, supplier relationship, demand management, product development, manufacturing flow and order fulfilment.
Let’s look at some more aspects of supply chain execution and operations:
Strategic sourcing
In supply chain management, strategic sourcing refers to a procurement process involving a holistic, proactive and continuous evaluation of the sourcing activities of a business. It aims to achieve the lowest TCO (total cost of ownership) and minimal supply chain risk through data collection, market research, spend analysis, negotiations and contracting. In simple words, strategic soucing identifies an organisation’s spend profile and supplier base to ensure that suppliers’ capabilities align with the sourcing requirements of the organisation.
Purchasing and procurement
Purchasing and procurement are often used interchangeably in the supply chain context. However, they differ significantly. Purchasing refers to the steps connected with executing a transaction between an organisation and its supplier to buy goods and services. On the contrary, procurement involves identifying, selecting and obtaining goods and services from a vendor through a tendering process, competitive bidding or direct purchase. While procurement is more comprehensive, purchasing is a subset with steps like ordering, receiving and order fulfilment.
Category management
Category management is the process of bundling similar or related products into a single business unit or category and dealing with the unit's procurement, sales and other retail activities as a whole. Procuring goods on a category level instead of a brand or product level consolidates procurement and simplifies supplier relationships while saving time and money. Moreover, category management improves the customer experience and enables easier navigation. For example, categorising groceries into dairy products, meat, frozen food, etc.
Supplier relationship management
SRM or supplier relationship management deals with managing the work with third-party vendors who supply materials, goods or services to a manufacturer. SRM involves the evaluation of manufacturer-supplier relationships and determining strategies to improve supplier performance with respect to the manufacturing business. Each vendor's performance and continuity are evaluated to determine the ones most crucial to the business. These evaluations enable manufacturers to forge better working relationships with suppliers.
Product lifecycle management
Product lifecycle management (PLM) is the way an organisation handles goods as they move through the different stages of its product life, namely, development and introduction, growth, maturity and decline. Since PLM involves both the manufacturing and marketing aspects of the products, it helps firms make informed decisions in relation to pricing, promotion, market segmentation and expansion. PLM has several benefits for the organisation, including focused marketing efforts, shorter product development times and more streamlined manufacturing.
Supplier Scorecarding
A supplier or vendor scorecard is a document that enables a business to measure the effectiveness and performance of a supplier over time. To achieve this, the scorecard breaks down supplier performance into quantifiable categories and metrics like product quality, cost, delivery and customer service. Although the metrics differ from company to company, the primary objectives of supplier scorecarding remain the same - measuring vendor performance, fostering better supplier relationships, pushing for improvements, rewarding particular suppliers and deciding which suppliers to retain.