Question 1

What is the scope of the MSc in Marketing Analytics and Data Intelligence program?

Accepted Answer

The MSc in Marketing Analytics and Data Intelligence is an engaging yet rigorous course split into 2 parts - 9 months online course and 12-months on-campus program (with Paris School of Business, France) designed for students to develop practical knowledge and skills, establish a professional network, and accelerate entry into the field of International Marketing ,Strategic and Operational Marketing, International Business Strategy.

Question 2

What should I expect from a MSc in Marketing Analytics and Data Intelligence ?

Accepted Answer

The MSc in Marketing Analytics and Data Intelligence program equips students with the skills needed to meet the high demand in the field of marketing. The curriculum focuses on essential areas such as International Economics, Crisis Management and Communication, Data Visualisation, and hands-on experience through real-world projects. With diverse programming options, students can tailor their studies to align with their interests and career goals. Additionally, the program facilitates the development of a strong professional network, allowing students to connect with industry leaders. Graduates of the program can pursue rewarding careers as Digital Marketing Manager,Head of Digital Solutions, Digital Project Manager & Business Intelligence Analyst. Upon program completion, students also have the opportunity to apply for PSWV in France and receive support from Paris School of Business Career Services to kick-start their careers in France.

Question 3

Which topics are going to be covered as part of the online coursework?

Accepted Answer

The programme will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge of international finance. The topics that are going to be covered are Innovation & Design Thinking, Corporate Marketing & HR Branding, Marketing Analytics, Market Entry Strategies.

Question 4

What type of learning experience should I expect from the online coursework?

Accepted Answer

The online learning experience will be a mix of interactive lectures from industry leaders as well as world-renowned faculty. Additionally, the program comprises live lectures dedicated to solving your academic queries and reinforcing learning. The on-campus learning experience will offer students the opportunity to engage directly with faculty.

Question 5

Is any certification granted at the end of the program?

Accepted Answer

Post successful completion of the program, an MSc in Marketing Analytics and Data Intelligence shall be conferred upon by Paris School of Business.

Question 6

Can I sign up only for a few specific modules if I am interested in it?

Accepted Answer

No, the program is designed to be completed in its entirety, and cannot be taken as standalone modules.

Question 7

Why should you pursue a MSc in Marketing Analytics and Data Intelligence from Paris School of Business, France?

Accepted Answer

Below are a few compelling reasons why students should study MSc in Marketing Analytics and Data Intelligence at PSB:

The MSc programme at PSB is taught in the heart of Paris, one of the world’s major financial centers. This prime location offers students unique access to global financial markets and networking opportunities with leading industry professionals.
The programme is conducted 100% in English, providing students with a global perspective and preparing them for international business environments.
Students gain hands-on experience using a financial trading room equipped with Bloomberg Professional Service terminals, accessing real-time financial data to understand global market dynamics.
The programme provides comprehensive knowledge of financial market theories, emphasizing the application of complex concepts in real-world scenarios.
Students learn to utilize data analytics and quantitative methods to interpret market trends and make informed investment decisions.
The curriculum focuses on developing problem-solving skills through active involvement in projects and simulations, preparing students for real-world financial challenges.
The programme teaches students how to translate complex financial data into actionable business insights, emphasizing the strategic use of information to drive growth and enhance decision-making.
Business challenges and case studies enable students to apply their knowledge in real-world scenarios, connecting theoretical concepts to practical applications and preparing them for diverse business environments.

Question 8

Can international students work to pay for their educational expenses?

Accepted Answer

International students can work in France up to 964 hours per year, which is the equivalent of 60% of the standard working week. This means that you can work up to 20 hours per week during the academic year and full-time during breaks. The minimum wage in France is €10.57 per hour, so you can earn a decent amount of money by working part-time in France. Working in France is a great way to supplement your income and help pay for your education. It is also a great way to experience French culture and make some new friends. If you are considering studying in France, I encourage you to look into the possibility of working part-time while you are there.

Question 9

When will I go to Paris School of Business, France?

Accepted Answer

Paris School of Business offers 2 intakes for students coming through the accelerator route. The first intake of the year will be February intake, second intake of the year will be October. Though the application process for Paris School of Business will start during the online program, you will be able to go to Paris School of Business in the nearest intake from completion of your Paris School of Business online program.

Question 10

When will I get an Offer Letter from Paris School of Business?

Accepted Answer

upGrad will apply for you to the Paris School of Business once all the documents are provided by you (as given in the offer letter issued to you by upGrad). Apart from the documents mentioned in the offer letter of Paris School of Business you will have to give proof of English proficiency for application of admission in Paris School of Business. upGrad will support you to get your English proficiency scores within 3 months of the start of the batch to accelerate this process.

Question 11

How do I know if the program is right for me?

Accepted Answer

This program is right for:

Those with a strong academic foundation, offering a valuable edge in the MSc in Marketing Analytics and Data Intelligence.
Individuals aspiring to excel in roles such as Accountant, Trader, Financial Advisor and Portfolio Manager.

The MSc in International Finance program fosters hands-on learning, enabling participants to cultivate their distinctive leadership approach, spearhead innovation, steer organizational change, and attain exceptional outcomes.

Question 12

Is there any minimum educational qualification required to take this program?

Accepted Answer

For Paris School of Business (Online):

Applicants must hold a 4 year/3 years Bachelors Degree in any discipline with a minimum of 60% and above marks in their undergraduate.
The awarding University must be NAAC A or A+.
A Minimum of 1 year of Work Experience after graduation is required.

For Paris School of Business (On-campus):

The students must complete 20 ECTS online coursework with an aggregate score of 50% or above and a minimum of 50% in each course.
An English Proficiency Test waiver is available, but the student must have an MOI in English.

Question 13

Is work experience required for this course?

Accepted Answer

A Minimum of 1 year of Work Experience after graduation is required.

Question 14

What is the list of documents required for the application ?

Accepted Answer

A scanned copy of the undergraduate degree and semester-wise mark sheet
A scanned copy of the undergraduate transcript
A scanned copy of class 10th and 12th marksheet (optional)
Statement of Purpose /Cover Letter
Curriculum Vitae
Photograph
Scanned Copy of Passport (Name & Address Page)
Medium of Instruction in English is required
Work Experience Letter

Question 15

What is the selection process for this program?

Accepted Answer

There are 3 simple steps in the Admission Process which is detailed as:

STEP 1 - Application and Document Submission- Students need to submit the documents within 2 days after expressing interest in enrolling in the program.

STEP 2 - Shortlisting basis overall performance- Once you submit the required documents, there will be an interview conducted by the Paris School of Business. Upon clearing the interview, you will be receiving the conditional offer letter from the university. To reserve your place in the program, you need to pay the block amount.

STEP 3 - Enrollment for Access to Prep Content - Make a quick block payment of INR 25,000 to reserve your seat and receive immediate access to the prep content and begin your upGrad journey. Complete balance payment with assistance from our loan partners where required. Within 30 days of the online course program, the student also need to pay EUR 5000 directly to the University.

Question 16

Will upGrad help me in writing Academic and Visa SOP?

Accepted Answer

Yes, upGrad will help with your Academic and Visa SOP and will also organize training on how to write a good SOP.

Question 17

How much are living expenses for a year in France?

Accepted Answer

Living expenses in France for international students are approximately EUR 12,000 per annum. The same needs to be reflected in your bank account.

Question 18

What is the time commitment expected for the program?

Accepted Answer

At least 12-15 hours per week of time commitment is expected to be able to graduate from the program.

Question 19

How will my doubts/questions be addressed in an online program?

Accepted Answer

Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.

Question 20

No cost CC EMI FAQ's

Accepted Answer

0% EMI with 3rd Party Loan Facilitators /Credit card option availability will vary program wise.

1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC)
2. Is there any minimum transaction limit ?
Yes. INR 50000 is the minimum.

3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.

4. Will I have to pay any extra amount for the EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000

9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.

Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000

Question 21

Is there any deferral or refund policy for this program?

Accepted Answer

Refund Policy:
1. Students must pay an applicable Caution Amount for the enrollment to the Program. This Caution Amount will be adjustable against the total Program fee payable by the student.
2.As part of the application process, Students are required to undergo screening and an interview conducted by the University.
a.) If the Students’ application is accepted by the university after successfully clearing the interview, any subsequent refund requests will be considered in accordance with the standard refund policy (refer to the 3 point below) subject to a deduction of Processing Fees of INR 20,000. Additionally, any processing or cancellation fees collected upon the disbursement of a loan will be non-refundable.
b.) If the Students’ application is accepted by the university but the Student withdraws his/her application before attending the interview, any refund request will be considered in accordance with the standard refund policy, subject to a deduction of Processing Fees of INR 20,000. Additionally, any processing or cancellation fees collected upon the disbursement of a loan will be non-refundable.
c.) However, if the Students’ application is not accepted by the university or rejected after an interview, in that case, the Student will be eligible for a full refund of the amount, including the processing fees /cancellation fee levied upon the disbursement of a loan, if loan has been availed of.
3. Once the student has made a partial or full payment of Program fee, such student can claim a refund for this amount at any time before the cohort commencement date by raising a refund request through ‘My applications’ page on our website (www.upgrad.com), stating the specific reason for the refund. The refund shall be subject to a deduction of INR. 20,000/- towards processing fee. If less than INR. 20,000/- have been paid in total, students shall not be eligible for any refund in such a case.
4. Students shall not be eligible for a refund (under any circumstances) if the refund request is raised post-program/Batch Start Date. In such a case, the student will continue to pay the EMI of his loan (if applicable) as the loan cannot be canceled. This is also applicable to students who could not complete their payment and could not get enrolled in their opted cohort. However, the student can request a pre-program deferral as per the policy defined below for the same.
5. Student shall not be eligible for refund of any amount paid towards the Program in case any discrepancy is identified between your application and self-attested documents including but not limited to wrong details about your grades or any other incorrect information provided in your application.
6. In case of a valid refund request post obtaining the loan from a third party loan facility provider, we would like to clarify that the responsibility of canceling the loan will lie with the student as upGrad is not privy to such arrangements between the student and the third party loan facility provider.
7. If students do not provide documents as per the timeline mentioned in the offer letter, they will be deferred to the next batch and they will not be eligible for any refund.

Deferral Policy: (Pre- Program Commencement)
1. If a learner, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the Cohort Commencement Date, learner will have an option to defer to another batch.
2. However, the learner is required to pay 50% of the Total Program Fee amount (inclusive of taxes) before the deferral can be approved. Till this condition is complied with, the learner will be assumed to be continuing in the same cohort.
3. A learner can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the Learner enrolled for.
4. The learner has time till the current Cohort Commencement Date to make the payment of the 50% of the Total Program Fee, post which the deferral request will expire. Once the deferral window expires and the learner asks for a refund after the Cohort Commencement Date, the above-mentioned applicable refund policy will apply.
5. The fee applicable to the deferred learner will be as per prevailing Total Program Fee for the batch learner as opted to defer to (No additional deferral fee is required to be paid).

Deferral Policy: (Post Program Commencement)
1. If a learner is facing severe issues in dedicating time to the course, learner will have an option to defer to another batch.A learner can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the Cohort Commencement Date of the initial batch the Learner enrolled for.
2. The learner will be required to pay a deferral fee of 5% of the Total Program Fee (inclusive of taxes) if any along with the differential program fees between the two cohorts.
3. The deferral request will be approved once the deferral fee is paid.
4. Till this condition is complied, the learner will be assumed to be continuing in the same cohort.
5. The learner has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee, post which the deferral request will expire, and the learner will continue as part of the current cohort.
6. If the learner completes the deferral payment, the learner’s login will be disabled. The learner will leave the deferred cohort and the learner will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress till that point will be carried forward as it is to the new cohort.
7. The deferral can only be requested during the batch for which the learner has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the “last grace deadline” as communicated by upGrad. Case Deferral fee Before Program Commencement 50% program fee (including taxes) to be paid upfront- no additional deferral fee to be paid Post Program Commencement (0-7 days after program start date) 5% of the program fee (including taxes) to be paid within 7 days as deferral fee Post Program Commencement (8 days after program start date) Will have to continue as a part of the current cohort.

Case	Deferral fee
Before Program Commencement	50% program fee (including taxes) to be paid upfront- no additional deferral fee to be paid
Post Program Commencement (0-7 days after program start date)	5% of the program fee (including taxes) to be paid within 7 days as deferral fee
Post Program Commencement (8 days after program start date)	Will have to continue as a part of the current cohort

MSc in Marketing Analytics and Data Intelligence

Introduction to MSc in MADI

Highlights of MSc in MADI

Key Highlights

Top Subjects You Will Learn

Job Opportunities

Minimum Eligibility

upGrad Learner Support

Disclaimer