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BESTSELLER
#1 in Executive Education
Master the fundamentals of product management with the most hands-on product management program. Build Your Own Product (BYOP) as part of the program. Enroll Now!

2044
Students graduated
SACSCOC
Accreditation
Duke Corporate Education
37%
Avg Salary hike
865
Successful transitions
50+
Hiring partners
Alumni status from Duke Corporate Education
Ranked #1 in Custom Executive Education by Financial Times, 2023
Build Your Own Product (BYOP) as part of the program
Customize your learning journey with 2 track and 3 specialization options
Get to know the course in depth by downloading the course brochure
200+ Hours of Learning
30+ Live Sessions as a part of our online Product Management Course
Choose between “Executive” and "Leader” track to achieve your career outcomes
Build Your Own Product (BYOP)
AI-Powered Profile Builder
3 Years Unlimited Content Access
1:1 High-Performance Career Coaching
Knowledge Application through ‘Product Teardown’
Generative AI Chat GPT sessions
Complete the Duke Product Management Course syllabus successfully to obtain online Product Management Certification from Duke Corporate Education
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Industry-relevant curriculum taught by leading faculty & industry experts using videos, case studies, hands-on projects and live online sessions
Use different user research methods — surveys, interviews, contextual inquiries, and so on — to uncover the needs & behaviour of your users
Synthesize your research data to create artefacts like user persona and user journey maps
Learn how to conduct user research to identify user needs and create user persona, and user journey maps through research tools
Identify the difference between product vision, mission and strategy
Identify the various stages of adoption for your product
Create product sketches, wireframes and mockups
Build functioning prototypes to evaluate possible ideas and solutions
Describe the process of a design sprint used in organisations
Explain the purpose, types and ways of conducting a usability test for a product prototype
Analyse the different types of MVP (minimum viable product) and decide when to use which one
Apply the Learn-Build-Measure model to build successful MVPs
Create a cohesive product requirements document (PRD) for a product
Create a go-to-market strategy for a product by planning its pricing and channel strategy
Analyse product data and employ product analytics to identify problems
Create activation/acquisition/ engagement/referral/monetisation strategy for a product
Apply experimentation techniques like A/B testing and multivariate testing
Learn about segmentation, funnel, and cohort analysis
200+
Hours of Learning
10+
Case Studies
30+
Live Sessions
11+
Tools
You get access to 1:1 mentorship calls with an industry expert and 6+ personalized industry sessions. You can select any one of the below two tracks.
Effective Storytelling and Culture Building: Learn to communicate compellingly and foster a positive, innovative team culture
Career Advancement and Leadership: Gain strategies for personal brand development, networking, and establishing yourself as a thought leader in product management
2
Tracks
Select the specialization(s) that aligns with your interests and career goals.
Growth Strategies
Strategies to Drive Acquisition & Referral Growth
Monetisation Strategies
Experimentation Techniques
Data Foundations
Data Architecture
Generative AI for PMs
Working with Developers
Technical Leadership
3
Specialisations
12
Industry Experts
2
Instructors
1-1 Career Coaching
Career preparation modules
AI-powered Profile builder
High-impact networking events
Just-in-time mock interviews
Post-program career support
Find upGrad alumni profiles and know more about their career path, specialisation and more!
Inclusions
Following are 3 simple steps in the admission process for the online Product Management Certification Program
Eligibility
Bachelor’s degree in any field
10+
Case Studies
Devoting 10–12 hours per week is enough to complete this online product manager training. The more time you invest, the more you’ll gain from the Duke University Product Management program, which is designed to fit smoothly into a working professional’s schedule.
Yes, upon successfully completing the Product Management Program, you will receive a professional product management certification from Duke Corporate Education, recognizing you as an industry-ready Product Manager. This product mgmt certification validates your expertise in certifications for product management and ensures you have mastered a comprehensive product management syllabus designed for real-world application.
The applicant for the Duke Product Management Certification program should have a Graduation Degree.
Yes, you can claim a refund for the Duke Product Management Certification before the program start date by submitting a request via your upGrad profile. A ₹10,000 processing fee applies. No refunds are allowed once the program begins. For deferrals, students can switch to a later cohort within a year by paying a 10% deferral fee plus any fee differences. Progress from the initial batch will be carried forward. Deferral requests must be made before the batch completion date.
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transactions. If charged, will be billed in the first repayment installment.
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot/part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.
Look for top product management courses that offer an industry-focused curriculum combining marketing, analytics, and hands-on case studies. A strong product management syllabus should cover everything from identifying opportunities to launching products. Globally recognized certifications for product management and expert mentorship add value, making our Duke University product management certification one of the top product management courses.
Specialized product management certifications, like our Duke product mgmt certification, formally validate comprehensive proficiency in opportunity analysis, prototyping, product positioning, and associated analytics concepts, combining into a holistic skillset immediately applicable in diverse roles from day one. Being Duke credentialed accelerates progression into leadership positions like head of product development.
There are several product management programs, but the Duke Product Management Certification stands out for its global approach. While it’s not a traditional online product management masters degree, it offers similar value through a globally aligned curriculum covering pricing strategy, product analytics, and go-to-market planning.
Talk to our experts. We are available 7 days a week, 10 AM to 7 PM
Indian Nationals
Foreign Nationals
The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .
Duke CE Product Management caters to professionals from diverse backgrounds, creating a vibrant environment with enriching interactions