The internet has connected billions across the globe, shaping businesses and how consumers engage with brands. Digital channels provide cost-effective outreach, prompting organisations to have an online presence and run digital campaigns. This evolution necessitates digital marketing personnel to plan and execute e-strategies. According to a World Economic Forum report, demand for digitally enabled roles could grow by 4 million by 2025, making it the ideal time to start a career in this domain.
Read-on: with digital marketing jobs in Singapore rising, what salary packages can one expect in 2024? What skills do organisations look for?
Salary Trends for Digital Marketing Jobs
Digital marketing is becoming increasingly important for companies as they try to connect with people online. Since the pandemic, there have been many job openings in this field as companies are moving more of their marketing efforts online. According to the Grit Salary Report 2022/23, digital marketing is among the top five tech skills companies seek.
Today, digital marketing involves managing websites and social media, creating online ads, and analysing data to determine how well marketing strategies work. The money people make in this field depends on their skills, experience, and the type of company they work for.
Agency vs Client-Side
- Big marketing companies offer many ways to advertise online and have teams to manage client accounts and sales. Smaller companies specialise in specific areas like social media or search engine optimisation. On the other hand, within companies, digital teams work to make the brand stand out online. Agencies help people develop skills in social media, search engine optimisation, content creation, and advertising. Meanwhile, digital teams within companies often have a more comprehensive range of tasks.
Designations and Pay Scales
Executives or Associates in digital agencies or company marketing teams perform tasks like campaign execution, content uploads, monitoring analytics, etc. Managers overlook planning and strategies for their domain or brand. Directors track ROIs, enable innovation through emerging digital trends, and helm large teams that drive organisational goals.
Here’s an overview of salaries one can expect in Singapore for different digital marketing designations:
- Digital Marketing Executive: ₹1.5L-₹2.4L
- Digital Marketing Manager: ₹2.2L-₹5.6L
- Digital Marketing Director: ₹4.3L-₹12.7L
- Digital Planner: ₹2.1L-₹2.7L
- Digital Account Executive: ₹1.8L-₹2.1L
- Digital Account Manager: ₹2.2L-₹2.7L
- Social Media Manager: ₹2.7L-₹4.3L
- Social Media Director: ₹4.2L-₹7.5L
- SEO Specialist: ₹1.5L-₹1.9L
- SEO Manager: ₹2.7L-₹4.3L
- Paid Media Specialist: ₹2.1L-₹3.6L
- Digital Marketing Analyst: ₹1.5L-₹2.4L
- Content Manager: ₹2.3L-₹4L
- Conversion Rate Optimisation Manager: ₹2.6L-₹4.5L
Salaries differ based on the candidate’s experience. However, enriching work and tangible outcomes make digital marketing careers worthwhile.
Essential Skills for Digital Marketing Success
Beyond technical prowess, several critical skills contribute to a successful digital marketing career:
- Strong Communication: Confidently conveying complex data and strategies is vital for collaborating across teams and functions.
- Analytical Thinking: Leveraging data insights to optimise campaigns and content is integral for achieving key results.
- Creativity: Innovative thinking helps develop breakthrough marketing campaigns that captivate audiences.
- Adaptability: Given the dynamic nature of digital marketing, being open to constant learning is critical to staying updated on emerging trends and technologies.
Conclusion
Digital marketing offers a vibrant career path with ample growth opportunities in Singapore. While monetary rewards motivate many entrants, mastering analytical, creative, and communication skills leads to professional success beyond attractive salaries. As companies push digital transformation, demand for multi-skilled digital marketing talent will likely continue rising into 2024. Staying abreast of the latest trends and honing a problem-solving mindset can help secure leadership roles in this rapidly evolving space.
