Graphic design production is a detail-oriented field requiring creative and artistic abilities. As visual communication gains steam across multiple industries, the demand for graphic design production skills will skyrocket. Top recruiters, including web design firms, publishers, marketing agencies, and creative teams of corporate houses, look for aspirants possessing the desired skills in graphic design production. This article will explore your graphic design production skills and job prospects in this field.
What is Graphic Design Production
Graphic design production is converting an initial project concept into a final product. Let’s understand the graphic design production process in easy steps.
Step1:
The client briefs the graphic designer on the project’s objectives, the target audience, and other requirements.
Step 2:
Initial research, brainstorming, and initial sketch development occur in this step.
Step3:
This stage involves approving the design and commencing production. In this step, the components of the final design are finalised.
Step 4:
Considered the most crucial step, all must approve the design and commence production. In this step, component summary, collaboration is the graphic design production process. As a designer, you must collaborate to ensure the deliverable meets the client’s objectives.
Key Skills Required
You would require the following skills to enter (and excel) in graphic design production.
Digital Skills
Familiarity (Read ‘Expertise’ for better results) with design software suites such as Adobe Creative Cloud (Photoshop, Illustrator, and Indesign). Familiarity with the basics of layout design, typography, and image editing is a must for a career in graphic design production.
Hand Sketching
Even in the age of digital design, hand drawing skills are essential for quickly drafting concepts and ideas.
Typography Skills
Typography involves the principles governing fonts and formatting of text. You could begin by learning the type classification of fonts and their pairing.
Production Skills
You could begin by learning the basics of binding, printing, and die cutting. Understanding production material choices is a must for aspirants to pursue a career in graphic design production.
Colour Theory
Colours convey emotions, and it is essential to learn colour harmonies and contrasts to convey emotions. Colour theory includes the concepts of colour psychology and palettes.
In summary, graphic design production opens the doors to continuous and sustained learning. You could take these skills as feathers in a cap. The more feathers you add to your cap, the more attractive it becomes.
Job Roles and Opportunities
Let us look at the career opportunities and job roles in graphic design production.
Prepress Technician
Quality control is a focus area of this job role. As a prepress technician, you would be responsible for processing the files.
Production Artist
A production artist is responsible for preparing and exporting the file for physical production.
Graphic Designer
From branding to packaging and marketing, as a graphic designer, you would get to work on a wide range of projects.
Package Designer
As a package designer, you design labels, tags, containers, and wrappers for products from multiple industries.
Publication Designer
As a publication designer, you would be responsible for typography, page layout, and the graphical elements of ebooks, books, magazines, and catalogues.
In summary, there are plenty of opportunities in graphic design production. You can select a job role that meets your interests and preferences.
Final Words
As the name suggests, graphic design production opens the doors to creation and design. We’ve seen how possessing the right skills could land your dream job with top recruiters. Your journey of graphic design production starts with you. It is up to you to decide the skills that interest you the most and get started.
