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Successfully complete all modules and earn your advanced certificate, from MICA & upGrad, showcasing your expertise in digital marketing
LEARN BY DOING APPROACH
Advanced Certificate in Digital Marketing and Communication
Boost your career with this dynamic Digital Marketing course from one of India’s top institutes. Learn ChatGPT, Generative AI, and the latest digital tools through practical insights and case studies. Join now!-
TypeCertificate
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Start DateDecember 31, 2024
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Duration4 months
MICA
- 12,000+ Learners
- | Blended Format
MICA - The School of Ideas
About MICA
-
80+
Cohorts
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15000+
Learners
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3500+
Success Stories
- Founded in 1991, MICA is a Leading Management Institution
- Ranked 32nd in the NIRF 2024 Management Category
- MICA Alumni hold Leadership Roles at Top Companies: Starbucks, Unilever, Star
- Specialize in Strategic Marketing, Creativity, Communication
- Experience seamless integration with Gen AI modules
- Learn from Renowned MICA faculty and Industry Experts from Google, Ola, Apple, Razorpay, and Many More
Advanced Digital Marketing Certification
Earn valuable credentials and recognition
Successfully finish every module to attain Advanced Certificate in Digital Marketing from MICA
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MICA & upGrad
Successfully complete all modules and earn your advanced certificate, from MICA & upGrad, showcasing your expertise in digital marketing
Meta Digital Marketing Associate
Showcase your expertise by taking the Meta “Digital Marketing Associate” certification exam. This certification exam, valued at 50$ is available to learners opting for the social media specialization for FREE!
Showcase your expertise by taking the Meta “Digital Marketing Associate” certification exam. This certification exam, valued at 50$ is available to learners opting for the social media specialization for FREE!
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CleverTap Certificate
Earn a certificate from CleverTap on successfully completing the marketing analytics specialization.
Earn a certificate from CleverTap on successfully completing the marketing analytics specialization.
Explore Our Learning Platform
Learn on an AI-powered & personalised platform with best-in-class
content, live sessions & mentoring from leading industry experts.
Digital Marketing Advanced Course Instructors
Whom will you learn from?
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5 Instructors -
16 Industry Experts
Falguni Vasavada-Oza
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Professor MICA-
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.
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MICA Profile 
Siddharth Deshmukh
- Adjunct Faculty & Senior Advisor MICA
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He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (DCM) specialisation.
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (DCM) specialisation.
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LinkedIn Profile 
Rajneesh Krishna
- Associate Dean and Professor
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Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Professor.
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Professor.
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LinkedIn Profile 
Anita Basalingappa
- Professor MICA
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Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.
Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.
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Linkedin Profile
C. D. Mitra
- Adjunct Faculty, MICA
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A senior industry leader in the domains of media in a career spanning over 20 years. He chose to become a facilitator and guide for students.
A senior industry leader in the domains of media in a career spanning over 20 years. He chose to become a facilitator and guide for students.
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Linkedin Profile
Siddharth Kapur
- Business Head, Danone
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Purpose-driven growth mindset backed with over 13yrs of consumer-centric marketing and business expertise driven by compelling brand storytelling.
Purpose-driven growth mindset backed with over 13yrs of consumer-centric marketing and business expertise driven by compelling brand storytelling.
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LinkedIn Profile 
Joydip Ghosh
- Director Digital Marketing, Zenoti
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Joydip Ghosh leads the marketing team at Zenoti - #1 cloud software for the wellness industry. Zenoti is used by 12k+ businesses in 50 countries.
Joydip Ghosh leads the marketing team at Zenoti - #1 cloud software for the wellness industry. Zenoti is used by 12k+ businesses in 50 countries.
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LinkedIn Profile 
Kaushal Thakkar
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- Founder and Managing Director, Infidigit
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Kaushal is the Founder of Infidigit-an agency focused on SEO, ASO & CRO. He is a columnist @ YourStory & other publications.
Kaushal is the Founder of Infidigit-an agency focused on SEO, ASO & CRO. He is a columnist @ YourStory & other publications.
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LinkedIn Profile 
Apoorv Sharma
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- Marketing Communication, Apple
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Scripting the Apple story for the next billion customers.
Scripting the Apple story for the next billion customers.
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Linkedin Profile
Anshul Khandelwal
- Chief Marketing and Revenue Officer Ola Electric
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A marketer and business growth leader with a fine balance between traditional and modern-day marketing, revenue management, business strategy and growth, and 12 years of rich experience across e-commerce, food tech, mobility, education, content and healthcare.
A marketer and business growth leader with a fine balance between traditional and modern-day marketing, revenue management, business strategy and growth, and 12 years of rich experience across e-commerce, food tech, mobility, education, content and healthcare.
Read More
MICA Profile 
Sakhee Dheer
- Head of Search Marketing, APAC, Google
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Sakhee Dheer leads Search Marketing for Google in the APAC region. Before this, she led digital marketing at Facebook (APAC).
Sakhee Dheer leads Search Marketing for Google in the APAC region. Before this, she led digital marketing at Facebook (APAC).
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LinkedIn Profile 
Jaideep Prabhu
- Professor of Marketing Cambridge University
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Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
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LinkedIn Profile 
Karan Sarin
- CMO, Razorpay
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As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.
As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.
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LinkedIn Profile 
Pradip Lal
- Product Marketing Consultant, The Digital Lalp
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Professional with over 20 years of strong leadership & management experience working with FMCG, retail, fashion & luxury brands.
Professional with over 20 years of strong leadership & management experience working with FMCG, retail, fashion & luxury brands.
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LinkedIn Profile 
Hitesh Motwani
- Director Marketing, Skillopedia
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Digital Marketing Consultant, Virtual Chief Marketing Officer. Worked with brands like Twitter, Tata Group & Mahindra. Faculty at IIM Bangalore.
Digital Marketing Consultant, Virtual Chief Marketing Officer. Worked with brands like Twitter, Tata Group & Mahindra. Faculty at IIM Bangalore.
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LinkedIn Profile 
Vishal Jacob
- Chief Digital Officer, Wavemaker
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He has assisted clients across industries (Auto, FMCG, Telco, Media & Retail) in their digital transformation journey.
He has assisted clients across industries (Auto, FMCG, Telco, Media & Retail) in their digital transformation journey.
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LinkedIn Profile 
Michael Leander
- CEO, Markedu
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An accomplished international marketing speaker, Michael Leander has spoken across 40 countries on his areas of expertise.
An accomplished international marketing speaker, Michael Leander has spoken across 40 countries on his areas of expertise.
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LinkedIn Profile 
Kavita Jhunjhunwala
- Founder, Avocado Tree digital
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Digital Strategy Consultant to consumer brands, publicly listed & pre-IPO COS & Government. Occasional speaker.
Digital Strategy Consultant to consumer brands, publicly listed & pre-IPO COS & Government. Occasional speaker.
Read More
LinkedIn Profile 
Dhaval Doshi
- Managing Director (India), Location Bank
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Dhaval Doshi is a business leader who comes with 16+ years of experience with vast experience in digital marketing, e-commerce and entrepreneurship.
Dhaval Doshi is a business leader who comes with 16+ years of experience with vast experience in digital marketing, e-commerce and entrepreneurship.
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LinkedIn Profile 
Nikhil Kant
- Head of Brand, Even
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Brand and Digital content marketer with over 12 years of experience across both start-up and legacy brands. Ex Global Social Lead at Uber.
Brand and Digital content marketer with over 12 years of experience across both start-up and legacy brands. Ex Global Social Lead at Uber.
Read More
LinkedIn Profile 
Kedar Kulkarni
- Business Director, PureTech Digital
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Kedar Kulkarni is the Business Director for Growth Marketing and Web Analytics at Puretech Digital, one of India’s foremost independent digital agencies.
Kedar Kulkarni is the Business Director for Growth Marketing and Web Analytics at Puretech Digital, one of India’s foremost independent digital agencies.
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LinkedIn Profile Syllabus
What will you learn?
Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects.
200+ Hours of Learning
15+ Case Studies and Live Projects
90+ Tools
5 Specialisations
2 Tracks
Digital Marketing Landscape
3 Weeks
1 Assignment
Topics
- Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
- Digital Marketing Metrics and Channels
- Customer Centricity
- Case Studies: 1 case study on a leading multinational food products company. Build a digital branding strategy to help the brand establish itself as a new product in the market.
Digital Channels Deep Dive - I
- 4 Weeks
- 7 Assignments
Topics
- Designing a Web Presence
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Case Studies: 7 case studies across tracks on well reputed companies in the Food & Beverage industry, Food Delivery, E-commerce, Finance, Automobile Manufacturing and Travel industry.
- Blog Creation Project ( WordPress)
- Social Media Marketing Live Project ( Facebook Ads Manager)
Digital Channels Deep Dive - II
- 10 Weeks
- 3 Assignments
Topics
- Search Engine Marketing (SEM)
- Programmatic & Display Advertising
- Content Marketing
- User Nurturing
- Case Studies: 5 case studies across tracks on leading brands in Healthcare, Clothing, Finance, E-commerce, Banking and Transportation
- Google Ads Search Campaign ( Google Ads Manager)
- Email Marketing Live Project ( Get Response)
Marketing Analytics and Integrated Strategy
- 3 Weeks
- 1 Assignment
Topics
- Web Analytics
- Defining a Robust Digital Marketing Strategy
- Planning DM Resources (Agency/Team)
- Case Studies: 2 case studies on reputed companies in E-commerce and Transportation
- Web Analytics Live Project (Google Analytics 4)
Capstone Project and e-Commerce Bootcamp
- 3 Weeks
- 1 Assignment
Specialisations
Customise your learning
Select the specialization(s) that aligns with your interests and career goals.
5 Specialisations
2 Tracks
Generative AI
- 5 Weeks
- 2 Assignments
Topics
- Introduction to Generative AI in digital marketing
- Prompt engineering techniques
- Limitations and Challenges of Generative AI
- Role of AI in content creation and curation
- Text-based Content Creation
- Image-based Content Creation and Manipulation
- Audio-based Content Creation and Manipulation
- Video-based Content Creation and Manipulation
- Data analysis and visualisation using AI
- Slack bot and chatbot creation using AI automation
Branding and Communications
- 5 Weeks
- 2 Assignments
Topics
- Fundamentals of Branding
- Brand Engagement Strategy
- Branding for International Markets
- Marketing Communications
Marketing Analytics
- 5 Weeks
- 2 Assignments
Topics
- Marketing Data Identification and Collection
- Marketing Data Integration and Exploratory Data Analysis
- Predictive Analytics and Decision Making
Social Media & Content Marketing
- 5 Weeks
- 2 Assignments
Topics
- Content Marketing Specialization
- Paid Advertising and Social Media
- Community Management
Marketing Communications - PR
- 5 Weeks
- 2 Assignments
Topics
- Campaign Planning
- Developing creative communications
- Case Study - 1
- Public Relations
Stay Ahead By Learning From Industry Examples
Glimpse of Brand Case Studies
Learn with real case studies from brands across industries
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7+ Brand Case Studies
Mamaearth Case Study
This case study involves examining market trends, consumer preferences, and competitor strategies while developing actionable plans to enhance Mamaearth's market presence and competitiveness
This case study involves examining market trends, consumer preferences, and competitor strategies while developing actionable plans to enhance Mamaearth's market presence and competitiveness
Skills learned
- Marketing Strategy
- Competitor Analysis
- Consumer Behaviour
McDonald’s Case Study
This case study analyses how Meta helped McDonald’s drive sales. It will help you gain insights into how real brands navigate and grow in the market
This case study analyses how Meta helped McDonald’s drive sales. It will help you gain insights into how real brands navigate and grow in the market
Skills learned
- Social Media Advertising
- Market Growth & Expansion
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Mauka Mauka Case Study
This case study examines one of the most successful digital campaigns by Star Sports India and understands how the brand integrated its social media strategy with its overall campaign
This case study examines one of the most successful digital campaigns by Star Sports India and understands how the brand integrated its social media strategy with its overall campaign
Know More
Skills learned
- Content Strategy
- Social Media Marketing
- Brand Strategy
Tanishq Case Study
This case study dives into Tanishq’s use of targeted social media and video ad campaigns to expand brand reach and drive significant sales growth for Mia by Tanishq. Explore the strategies and tools used to effectively engage and convert online jewellery consumers.
This case study dives into Tanishq’s use of targeted social media and video ad campaigns to expand brand reach and drive significant sales growth for Mia by Tanishq. Explore the strategies and tools used to effectively engage and convert online jewellery consumers.
Know More
Skills learned
- Social Media Advertising
- Audience Targeting and Segmentation
- Campaign Metrics and Analysis
- Customer Journey Mapping
- Digital Strategy Development
Salesforce Case Study
This case study examines how Salesforce went about building its search and display campaigns to generate leads and ensure significant sales of its CRM software
This case study examines how Salesforce went about building its search and display campaigns to generate leads and ensure significant sales of its CRM software
Know More
Skills learned
- Performance Marketing
- Consumer Behaviour
- B2B Marketing
Uber Case Study
This case study covers creating a content strategy around consumers’ pain points and analysing how Uber distributed their content in the form of the 3H (hero, hub, and hygiene)
This case study covers creating a content strategy around consumers’ pain points and analysing how Uber distributed their content in the form of the 3H (hero, hub, and hygiene)
Skills learned
- Content Strategy
- Consumer Insights
Swiggy Case Study
This case study entails identifying use cases, devising creative content messages, and selecting channel mixes for Swiggy's primary, secondary, and tertiary target groups
This case study entails identifying use cases, devising creative content messages, and selecting channel mixes for Swiggy's primary, secondary, and tertiary target groups
Skills learned
- Audience Segmentation
- Media Planning
- Content Strategy
Infidigit Case Study
This case study involves building the website and performing various on-page and off-page SEO strategies for increased optimisation
This case study involves building the website and performing various on-page and off-page SEO strategies for increased optimisation
Skills learned
- SEO Audit
- On-page SEO
- Off-page SEO
Customise Your Digital Marketing Program
Most personalised program with two track options: Executive or Management
Ideal for learners with 0-3 years experience, focusing on hands-on campaign execution.
What will you cover:
- Create a WordPress blog to build an online presence.
- Run Facebook, Google Ads, Display, and Email campaigns to drive traffic.
- Analyze blog data using Web Analytics to measure performance.
Tailored for learners aiming to approach digital marketing through a strategic perspective.
What will you cover:
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Run & optimize social media, Google search, and display ad campaigns.
- Master strategic SEO and Web Analytics.
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Learn advanced user nurturing techniques.
Choose up to 6 specialisations with the most tailored digital marketing program
Branding & Communications
Master brand strategy and communication for effective brand building and market differentiation.
Master brand strategy and communication for effective brand building and market differentiation.
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Social Media & Content Marketing
Deep dive into social media channels and create content that drives engagement and growth.
Deep dive into social media channels and create content that drives engagement and growth.
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Marketing Communications & PR
Develop effective communication strategies to enhance brand visibility and reputation.
Develop effective communication strategies to enhance brand visibility and reputation.
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Marketing Analytics
Analyse marketing data to optimize campaigns and improve decision-making.
Analyse marketing data to optimize campaigns and improve decision-making.
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Generative AI
Explore AI tools for personalised marketing and creative content generation.
Explore AI tools for personalised marketing and creative content generation.
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Marketing Leadership in the Digital Age
Build leadership skills and focus on business metrics to drive digital marketing success.
Build leadership skills and focus on business metrics to drive digital marketing success.
Read MoreLearner Support and Services
How will upGrad support you?
Access the various career development support services offered by
upGrad to help you achieve your professional goals.
Industry Mentors
- Receive unparalleled guidance from industry mentors, teaching assistants and graders
- Receive one-on-one feedback on submissions and personalised feedback on improvement
Student Support
- Student support is available 7 days a week, 24*7.
- You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
Q&A Forum
- Timely doubt resolution by industry experts and peers
- 100% expert verified responses to ensure quality learning
Expert Feedback
- Personalised expert feedback on assignments and projects
- Regular live sessions by experts to clarify concept-related doubts
Industry Networking
- Live sessions by experts on various industry topics
- One-on-one discussion and feedback sessions with industry mentors
Career Impact
Learn more about successful career transitions in this program
Personalised Industry Sessions
Sessions by an industry expert for a small group of 10-12 learners with similar profiles to discuss real life applications of concepts and personalised coaching.
High Performance Coaching (1:1)
Get a dedicated career coach to help you stay on track to achieve your career goals, coach you on your profile, and support you in your career journey.
Career Mentorship Sessions (1:1)
Get personalised career landscaping from experts to chart out the best opportunities.
Interview Preparation
Support in polishing your hard skills and soft skills for interview preparation.
Program Fees: SGD 2,000
Course Eligibility & Admissions
How to apply for Advanced Certificate in Digital Marketing and Communication Program?
There are 3 simple steps in the Admission Process which are detailed below:
Eligibility
Bachelor's or Equivalent Degree
Fill the Application Form
Apply by filling a simple application form
Apply by filling a simple application form
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Get Shortlisted
Candidates will be shortlisted based on the application submitted
Candidates will be shortlisted based on the application submitted
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Pay and Start Learning
An offer letter will be rolled out to select few candidates. Secure your seat by paying the admission fee.
An offer letter will be rolled out to select few candidates. Secure your seat by paying the admission fee.
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*More details under the referral policy under Support Section
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