MS in Digital Marketing and Media (Admission closing on 15th Dec)
Batch Starts 31st Dec'2024
Abroad Intake Jan'2026
Key Benefits of the Program
INR8 Lakhs
Significant savings of upto INR 8 Lakhs compared to studying full degree in USA1
Upto36 Months
Eligible for PGWP/Post Study Work/OPT visa application after graduation2
USD69 K
Average salary in USA after completion of the course1
Program Structure and Fees
MS in Digital Marketing and Media is a 19.5 months course where in the first 7.5 months you will be studying online with MICA Ahmedabad. Tuition fees for Online course is INR 4,50,000 . For the next 12 months, you will be going to U.S.A. and studying on-campus at Katz School of Science and Health at Yeshiva University. Tuition fees for Yeshiva University is approximately USD 26,000. You will also have to incur approximately USD 22,490 per annum as living costs in U.S.A.
ABOUT THE PROGRAM Yeshiva's M.S. in Digital Marketing and Media aims to shape business leaders through innovative programs, distinguished faculty, and a focus on STEM-approved education. Utilizing diverse teaching methods, including blended learning and immersive projects, the program prepares learners to excel in the rapidly evolving and interconnected marketing realm. Yeshiva's Digital Marketing and Media program propels graduates into global marketing careers, offering opportunities as Brand Managers, Client Servicing Managers, Advertising Managers, Senior Digital Marketing Analysts, Digital and Website Specialists, Social Media Managers, and more.
MICA
Country
India
Course Name
Advanced Certificate in Digital Marketing and Communication
Eligibility
Bachelors degree with minimum 65% marks or above. The awarding University must be NAAC A or higher (The HEI must have been rated in 2021/2022/2023/2024).
Maximum backlogs (ATKTs) accepted will be 5.
Tuition Fees
INR 4,50,000
Cost of Living
N/A
Mode of Teaching
Online
Duration
8 Months
Yeshiva University
Country
USA
Course Name
MS in Digital Marketing and Media
Eligibility
An aggregate score of 65% or 6.5 CGPA or above in the Advanced Certificate in Digital Marketing and Communication from MICA with a minimum of 65% or 6.5 CGPA in each core course
English Proficiency Requirements are TOEFL of >=85 overall with sectional score on speaking no less than 20 and other sections no less than 18 or IELTS Academic >= 6.5 overall with no sectional score less than 6.0 or Duolingo -115 overall with no sectional score less than 100 or PTE - 61 overall with no sectional score below 55.
Tuition Fees
~ USD 26,000
Cost of Living
~ USD 22,490 per annum
Mode of Teaching
On-Campus
Duration
1 Year
Other Benefits
Dual certification - MICA as well as Yeshiva University
Study in the heart of New York housing 53 out of Fortune 500 Companies
Study with Top US University QS Rank #246 in 2022
Eligible to apply for upto 36-months STEM OPT after graduation
GRE Waiver for upGrad learners
In-built IELTS prep to be provided by upGrad
End to end assistance for applications and visa
Dedicated Student Success Mentor
About MICA
Founded in 1991, MICA stands out as a unique institution in India and perhaps in the Asia-Pacific region, specializing in Strategic Marketing and Communication. As the only residential institute of its kind, MICA is committed to cultivating leadership in this field. Located on the outskirts of Ahmedabad, MICA operates as an autonomous, non-profit institute of higher education. The All India Council for Technical Education (AICTE) duly approved the institute, ensuring its adherence to high educational standards.
MICA's essence lies in its ability to grasp and embrace contemporary trends and sensibilities, continuously adapting to meet the evolving needs of a dynamic environment. As a result, the MICA brand has become synonymous with the effective delivery of strategic marketing and communication solutions to industry, government, and the community at large.
Today, MICA stands proud as the alma mater of numerous professionals holding esteemed leadership positions in renowned companies across India and the world. These individuals have made significant contributions to marketing, brand management, research and analytics, advertising, media, digital, and other related fields. Prominent companies, including Amazon, Google, GroupM, Flipkart, Deloitte, ICICI Bank, IBM, HT Media, Symphony, Target, and many more, actively recruit talent from MICA, highlighting its esteemed reputation and the caliber of its graduates.
About Yeshiva University
Since its establishment in 1886, Yeshiva University has solidified its position as a prestigious educational institution situated in the vibrant heart of New York City, USA. Throughout its remarkable history of over 135 years, Yeshiva University has consistently been a trailblazer in educating industry leaders across various disciplines. This esteemed institution has fostered a legacy of excellence, equipping graduates with the knowledge, skills, and values needed to excel in their chosen fields. At Yeshiva, inclusivity and equal opportunity are prioritized, demonstrated by the annual award of over $45 million in financial aid. This commitment ensures that deserving students have access to a transformative education unburdened by financial constraints.
Furthermore, the university proudly celebrates its vast and influential network of over 70,000 accomplished alums spread across the globe. These remarkable individuals stand as living testaments to the indelible mark of Yeshiva University education, leaving an enduring legacy of excellence and achievement.
From pioneering breakthroughs in medicine to spearheading innovative advancements in technology and driving digital marketing strategies, Yeshiva alumni continue to shape industries, lead transformative initiatives, and significantly impact society. Their remarkable success stories, spanning diverse fields and including the realm of digital marketing, serve as a constant source of inspiration and motivation for current and future students.
About USA
The USA is one of the most sought-after countries for international students, given the scope of academic and professional opportunities. Let us discuss some more reasons that make it worth studying in the USA:
1. World-Class Education
The U.S. has nearly 4,000 accredited higher-education institutions. It has the highest number of universities in the top 100 and 200 globally (per QS World Rankings 2024), making it a hub for excellent education.
2. Internationally-recognized Degrees
The U.S. degrees are recognized worldwide. A U.S. college or university degree allows students to enhance their careers through advanced learning and better career opportunities.
3. Student-Friendly Cities
The U.S. has four cities (Boston, New York, San Francisco, and Los Angeles) ranked among the top 30 QS Best Student Cities 2024, solidifying the country's reputation not just for academics but also for facilitating an education-intensive environment that is open and welcoming.
4. Higher ROI
Studying at a reputed U.S. university helps students earn high salaries post-completion of their program, thus providing higher ROI.
5. Earn While Learning
The U.S. F-1 study visa allows students to work on-campus for 20 hours per week during a semester and full-time on holidays.
Career Opportunities
Digital Marketing and Media
Brand Manager
USD 76,941 Annually 1
Client Service Manager
USD 65,240 Annually 1
Advertising Manager
USD 69,814 Annually 1
Social Media Manager
USD 55,889 Annually 1
Digital Marketing Specialist
USD 53,580 Annually 1
Syllabus
MICA Advanced Certificate in Digital Marketing and Communication
+
Yeshiva UniversityMS in Digital Marketing and Media
+
200+
Hours of Content
15+
Case Studies and Live Projects
90+
Tools
30
Credits
Loan Partners
Frequently Asked Questions
Course Curriculum
What is the scope of the MS in Digital Marketing and Media program?
The MS in Digital Marketing and Media is an engaging yet rigorous 7.5 months online (with MICA) and 12-months on-campus (Katz School of Science and Health at Yeshiva University, U.S.A.) program designed for students to develop practical knowledge and skills, establish a professional network, and accelerate entry into the field of media, mobile marketing and digital media. The student as part of this program will receive dual certification - an Advanced Certificate in Digital Marketing and Communication from MICA and a Master’s degree in MS in Digital Marketing and Media from Katz School of Science and Health at Yeshiva University U.S.A.
What should I expect from MS in Digital Marketing and Media?
The MS in Digital Marketing and Media program equips students with the skills needed to meet the high demand in the field of digital media. The curriculum focuses on essential areas such as communications, digital and social strategies, and marketing analytics, and provides hands-on experience through real-world projects. With diverse programming options, students can tailor their studies to align with their interests and career goals. Additionally, the program facilitates the development of a strong professional network, allowing students to connect with industry leaders. Graduates of the program can pursue rewarding careers as Brand Manager, Client Servicing Manager, Advertising Manager, Senior Digital Marketing Analysts, Digital and Website Specialist, Social Media Manager. Upon program completion, students also have the opportunity to apply for OPT in the U.S.A., and receive support from Katz School of Science and Health at Yeshiva University Career Services to kickstart their careers in the United States.
Which topics are going to be covered as part of the online coursework?
The program is designed for professionals with limited marketing experience to help them build their understanding from the basics to an advanced level. The program covers topics such as fundamentals of marketing, social media marketing and digital marketing channels and metrics as well as important marketing concepts such as SEO, SEM, content marketing, web analytics, display advertising and many more.
What type of learning experience should I expect from the online coursework?
The online learning experience will be a mix of interactive lectures from industry leaders as well as world-renowned faculty. Additionally, the program comprises live lectures dedicated to solving your academic queries and reinforcing learning.
Is any certification granted at the end of the program?3
Post successful completion of the online program, an Advanced Certificate in Digital Marketing and Communication certificate would be awarded from MICA and on completion of the on-campus degree program, a Master's degree in MS in Digital Marketing and Media shall be conferred upon by Katz School of Science and Health at Yeshiva University.
Can I sign up only for a few specific modules if I am interested in it?
No, the program is designed to be completed in its entirety, and cannot be taken as standalone modules.
About Katz School of Science and Health at Yeshiva University, U.S.A.
Why should you pursue MS in Digital Marketing and Media from Katz School of Science and Health at Yeshiva University, U.S.A.?
Learn Evidence-Driven Marketing Strategies: Students learn strategies backed by data and evidence to identify and segment markets, engage potential consumers, and convert them into loyal customers.
Experiential Learning: Students receive the opportunities to gain industry experience via internships and research projects, allowing them to apply their skills in real-world settings and build a strong portfolio.
STEM-OPT Eligibility: International students can benefit from Optional Practical Training (OPT) opportunities in the STEM field, allowing them to gain valuable work experience in the United States after graduation.
Unparalleled Learning & Growth Opportunities: The U.S. has a thriving digital marketing industry, with many companies actively seeking skilled professionals. Moreover, New York City is one of the world’s leading digital metropolises.
Career Opportunities: Yeshiva has impressive career outcomes, as 95% of its graduates secure employment within 6 months of completing the coursework, indicating Yeshiva’s commitment to laying the foundation for graduates’ successful careers and facilitating valuable job connections.
Career Support and Networking: Yeshiva focuses on building meaningful professional relationships for its graduates via Shevet Glaubach Center for Career Strategy and Professional Development.
Expert’s Guidance: Learners receive industry mentorship and receive the opportunity to showcase and publish their research at Katz School's annual Symposium on Science, Technology, and Health.
Lucrative Salaries: Per Glassdoor, the estimated total pay for a Digital Marketing Graduate is $69,400 per year in the USA.
Can international students work to pay for their educational expenses?
All students in the USA with a valid F-1 Visa are not eligible to work off-campus. Rather, such students are eligible to work on-campus as graduate assistants or research assistants or other on-campus ad-hoc jobs and receive compensation, beginning in their first semester. The list of available positions will be provided in advance of the Fall semester (please note the number of these positions are limited and not guaranteed).
Will I be supported for TOEFL/IELTS/PTE or other English language exams during this program?
Yes, upGrad will help you prepare for the English proficiency test to establish your current English proficiency to be eligible for the Master's program in the U.S.A.
When will I go to Katz School of Science and Health at Yeshiva University, U.S.A.?
Katz School of Science and Health at Yeshiva University offers 2 intakes for students coming through the accelerator route. The first intake of the year will be the January (spring) intake and the second intake of the year will be September (Fall). Though the application process for Katz School of Science and Health at Yeshiva University will start during the MICA online program, you will be able to go to Katz School of Science and Health at Yeshiva University in the nearest intake which is at least 3 months away from completion of your MICA program.
When will I get an Offer Letter from Katz School of Science and Health at Yeshiva University?
upGrad will apply for you to Katz School of Science and Health at Yeshiva University once all the documents are provided by you (as given in the offer letter issued to you by upGrad). Apart from the documents mentioned in the offer letter of Katz School of Science and Health at Yeshiva University you will have to give proof of English proficiency for application of admission in Katz School of Science and Health at Yeshiva University. upGrad will support you to get your English proficiency scores within 3 months of the start of the batch to accelerate this process.
Selection Criteria
How do I know if the program is right for me?
Yeshiva's M.S. in Digital Marketing and Media is ideal for individuals aiming to excel in the rapidly evolving marketing landscape, which includes the metaverse, AI, virtual & augmented reality, hybrid events, mobile marketing, hyper-personalization, and marketing automation.
This STEM-approved program offers an interactive learning approach through blended learning, case studies, and immersive projects, equipping learners with the skills to thrive in the fast-paced, hyper-connected marketing world.
Graduates of the program can pursue diverse global career opportunities as Brand Managers, Advertising Managers, Social Media Managers, and more, making it a valuable choice for aspiring marketing professionals.
Is there any minimum educational qualification required to take this program?
To be eligible for the program, the following criteria need to be fulfilled: For MICA:
Bachelor’s degree with minimum 65% marks or above. The awarding University must be NAAC A or higher (The HEI must have been rated in 2021/2022/2023/2024).
Maximum backlogs (ATKTs) accepted will be 5.
For Yeshiva University:
An aggregate score of 65% or 6.5 CGPA or above in the Advanced Certificate in Digital Marketing and Communication from MICA with a minimum of 65% or 6.5 CGPA in each core course.
English Proficiency Requirements are TOEFL of >=85 overall with sectional score on speaking no less than 20 and other sections no less than 18 or IELTS Academic >= 6.5 overall with no sectional score less than 6.0 or Duolingo -115 overall with no sectional score less than 100 or PTE - 61 overall with no sectional score below 55.
Is work experience required for this course?
A relevant professional work experience is recommended but not mandatory.
What is the selection process for this program?
There are 4 simple steps in the Admission Process which is detailed as. Step 1- Complete Application -Complete your application and submit the required details. The Admissions Committee will then review your application - which include your work experience & educational background. Step 2- Apply for the Scholarship- Submit your Statement of Purpose to join a MICA Program. Step 3- Get Shortlisted & Receive the Offer Letter- Upon qualifying, an Offer Letter will be sent to you confirming your admission to the course. Step 4- Block your Seat - Block your seat with an initial payment of INR 25,000 to enroll into the Program. Begin your leadership journey.
What is the list of documents required for the application ?
Class 12th transcripts
Official associate degree transcript, stating degree conferral and date
Copies of passport
Statement of Purpose
Two letters of recommendation (academic/professional)
Resume
Proof of English Proficiency (TOEFL iBT, IELTS, PTE, etc.)
Time Commitment
What is the time commitment expected for the program?
At least 12-15 hours per week of time commitment is expected to be able to complete this program.
How will my doubts/questions be addressed in an online program?
Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.
Payment4
No cost CC EMI FAQ's
0% EMI with Third Party Credit Facilitators/Credit card option availability will vary program wise.
1. Which banks allow using 0% Credit card EMI or Credit card EMI? No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC) 2. Is there any minimum transaction limit ? Yes. 50000 is the minimum.
3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ? No. ONLY 12 months is available irrespective of the Program enrolled.
4. Will I have to pay any extra amount for the EMI transaction? If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.
5. Are there any fees or down payment? Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.
6.Can I use my International credit card for 0% credit EMI or Credit Card EMI? Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.
7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ? Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.
8. Can I Pay Using Multiple Credit Cards ? Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example : HDFC Card – Part payment – INR 100000 ICICI Card – Part payment – INR 50000
9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI? You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.
10. Why is the entire amount blocked on my credit card? Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.
11. Why is interest getting charged on No Cost EMI? Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.
Eg. Amount payable to upGrad: INR 405000 Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850 [Note: Interest factor is reducing rate and not Flat rate] EMI AMOUNT = INR 33750 x 12 = INR 405000 Effectively, you have taken loan on 379,850 instead of 405,000
Refund Policy
Is there any deferral or refund policy for this program?
Refund Policy: 1. Students must pay an applicable Caution Amount for the enrollment to the Program. This Caution Amount will be adjustable against the total Program fee payable by the student. 2. Once the student has made a partial or full payment of Program fee, such student can claim a refund for this amount at any time before the cohort commencement date by raising a refund request through ‘My applications’ page on our website (www.upgrad.com), stating the specific reason for the refund. The refund shall be subject to a deduction of INR. 20,000/- towards processing fee. If less than INR. 20,000/- have been paid in total, students shall not be eligible for any refund in such a case. 3. Students shall not be eligible for a refund (under any circumstances) if the refund request is raised postprogram/Batch Start Date. In such a case, the student will continue to pay the EMI of his loan (if applicable), as the loan cannot be canceled. This is also applicable to students who could not complete their payment and could not get enrolled in their opted cohort. However, the student can request a PreProgram deferral as per the policy defined below for the same. 4. Studentshall not be eligible for refund of any amount paid towards the Program in case any discrepancy is identified between your application and self-attested documents including but not limited to wrong details about your grades or any other incorrect information provided in your application. 5. In case of a valid refund request post obtaining the loan from a third party credit facility provider, we would like to clarify that the responsibility of canceling the loan will lie with the student as upGrad is not privy to such arrangements between the student and the third party credit facility provider. 6. If students do not provide documents as per the timeline mentioned in the offer letter, they will be deferred to the next batch but they will not be eligible for any refunds.
Deferral Policy: (Pre- Program Commencement) 1. If a Learner, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the Cohort Commencement Date, Learner will have an option to defer to another batch. 2. However, the learner will be required to pay 50% of the Total Program Fee amount (inclusive of taxes) before the deferral can be approved. Till this condition is complied with, the Learner will be assumed to be continuing in the same cohort. 3. A Learner can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the Learner enrolled for. 4. The Learner has time till the current Cohort Commencement Date to make the payment of the 50% of the Total Program Fee, post which the deferral request will expire. Once the deferral window expires and the Learner asks for a refund after the Cohort Commencement Date, the above-mentioned applicable refund policy will apply. 5. The fee applicable to the deferred Learner will be as per prevailing Total Program Fee for the batch Learner as opted to defer to (No additional deferral fee is required to be paid).
Deferral Policy: (Post Program Commencement) 1. If a learner is facing severe issues in dedicating time to the course, Learner will have an option to defer to another batch.A Learner can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the Cohort Commencement Date of the initial batch the Learner enrolled for. 2. The Learner will be required to pay a deferral fee of 5% of the Total Program Fee (inclusive of taxes) if any along with the differential program fees between the two cohorts. 3. The deferral request will be approved once the deferral fee is paid. 4. Till this condition is complied, the Learner will be assumed to be continuing in the same cohort. 5. The Learner has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee, post which the deferral request will expire, and the learner will continue as part of the current cohort. 6. If the Learner completes the deferral payment, the Learner’s login will be disabled, The Learner will leave the deferred cohort and the Learner will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress till that point will be carried forward as it is to the new cohort. 7. The deferral can only be requested during the batch for which the Learner has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the “last grace deadline” as communicated by upGrad. Case Deferral fee Before Program Commencement 50% program fee (including taxes) to be paid upfront- no additional deferral fee to be paid Post Program Commencement (0-7 days after program start date) 5% of the program fee (including taxes) to be paid within 7 days as deferral fee Post Program Commencement (8 days after program start date) Will have to continue as a part of the current cohort.
Case
Deferral fee
Before Program Commencement
50% program fee (including taxes) to be paid upfront- no additional deferral fee to be paid
Post Program Commencement (0-7 days after program start date)
5% of the program fee (including taxes) to be paid within 7 days as deferral fee
Post Program Commencement (8 days after program start date)
Will have to continue as a part of the current cohort
The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
The student assumes full responsibility for all expenses associated with visas, travel, and related costs. upGrad does not provide any assurance or make representations regarding visa approval or the procurement of the visa.
upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. If you intend to pursue a post graduate or doctorate degree upon completion of this course or apply for employment which requires specific credits, we advise you to enquire further regarding the suitability of this degree for your academic and/or professional requirements before enrolling.
Please note that the financial support provided by a third-party loan facilitator for the program is in the form of a Personal Loan, not an Educational Loan. This distinction means that the loan does not come with tax benefits or other amenities. We strongly advise all learners to carefully consider this information before proceeding with enrollment.
The estimates provided on savings are indicative and may vary based on the program, scholarships, and promotions available. Actual savings will depend on individual circumstances.